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Pengaruh Kualitas Produk, Pengalaman Pelanggan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan Marketplace Shopee Di Kota Bandung) Meilani, Sri; Saputro, Arie Hendra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3466

Abstract

The growth of technology in Indonesia has had a significant impact on the transformation of the economic sector. This progress allows entrepreneurs to adapt quickly to market changes, by utilizing information technology as the main tool in their business operations. This study aims to determine the effect of product quality, customer experience, and customer satisfaction on customer loyalty (a study of Shopee customers in Bandung City). The research method used is a quantitative method with a descriptive verification approach. Sampling using a purposive sampling technique with a sample size of 100 people determined based on the criteria of Shopee users, customers who have shopped at Shopee, and domiciled in Bandung City. Measurement in the questionnaire uses a 5-point Likert scale. The data analysis technique in this study uses the SPSS v26 software application with the path analysis method. The results of this study indicate that product quality, customer experience, and customer satisfaction have a positive and significant effect on customer loyalty of Shopee customers in Bandung City simultaneously and contribute 0.483 or 48.3%. While the remaining 51.7% is influenced by other variables not discussed in this study.
Pengaruh Keseimbangan Kehidupan Kerja, Motivasi dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Tekno Buana Globalindo Gandesworo, Piranti; Saputro, Arie Hendra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3509

Abstract

Every company needs quality human resources and produces output that is in accordance with the company's targets. Therefore, human resources need to be managed through proper human resource management (HRM) in order to obtain maximum results. This study aims to analyze the effect of work-life balance, work motivation, and work discipline on employee performance at PT. Tekno Buana Globalindo. This study uses a quantitative method with a descriptive and verification approach. Data were collected through questionnaires given to the entire population of 50 employees using census techniques. Data analysis was carried out using validity, reliability, multiple linear regression, and partial (t-test) and simultaneous (F-test) hypothesis tests. The results of the study indicate that work motivation and work discipline have a positive and significant effect on employee performance, while work-life balance does not have a significant effect on employee performance. Simultaneously, this third variable contributes 58.7% to employee performance, while the remaining 41.3% is influenced by other variables not examined in this study. Work motivation has the largest contribution in improving performance, followed by work discipline. Based on these findings, it is recommended that companies improve employee motivation through reward systems and career development and strengthen work discipline through effective regulation socialization and supervision. In addition, even though work-life balance is not significant, companies can consider workload management to maintain employee well-being.
Pengaruh Komunikasi, Motivasi, dan Komitmen Terhadap Kinerja Karyawan Pada PT. Nan Darma Kanigara Zebua, Septin Hartati; Saputro, Arie Hendra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3521

Abstract

In an increasingly competitive world, employee performance is one of the key factors determining the success of a company. Optimal employee performance is not only influenced by individual abilities and skills, but also by psychological and social factors in the work environment. This study aims to determine the Effect of Communication, Motivation, and Commitment on Employee Performance at PT. Nan Darma Kanigara. The research method used is a quantitative method with a descriptive verification approach. The population sample studied consisted of 39 employees of PT. Nan Darma Kanigara. Measurement in the questionnaire used a 5-item Likert scale. The data analysis technique in this study used the SPSS v26 software application with the path analysis method. The results of this study indicate that Communication, Motivation, and Commitment have a positive and significant effect on Employee Performance at PT. Nan Darma Kanigara simultaneously and Based on the output results obtained, it can be concluded that the R square value is 0.526, which means 52.6% of Employee Performance at PT. Nan Darma Kanigara is influenced by the variables Communication, Motivation, and Commitment. Meanwhile, the remaining 47.4% is influenced by other variables not discussed in this study.
Pengaruh Kualitas Produk, Pengalaman Pelanggan dan Kepuasan Pelanggan Terhadap Loyalitas Pelanggan (Studi Pada Pelanggan Marketplace Shopee Di Kota Bandung) Meilani, Sri; Saputro, Arie Hendra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3466

Abstract

The growth of technology in Indonesia has had a significant impact on the transformation of the economic sector. This progress allows entrepreneurs to adapt quickly to market changes, by utilizing information technology as the main tool in their business operations. This study aims to determine the effect of product quality, customer experience, and customer satisfaction on customer loyalty (a study of Shopee customers in Bandung City). The research method used is a quantitative method with a descriptive verification approach. Sampling using a purposive sampling technique with a sample size of 100 people determined based on the criteria of Shopee users, customers who have shopped at Shopee, and domiciled in Bandung City. Measurement in the questionnaire uses a 5-point Likert scale. The data analysis technique in this study uses the SPSS v26 software application with the path analysis method. The results of this study indicate that product quality, customer experience, and customer satisfaction have a positive and significant effect on customer loyalty of Shopee customers in Bandung City simultaneously and contribute 0.483 or 48.3%. While the remaining 51.7% is influenced by other variables not discussed in this study.
Pengaruh Keseimbangan Kehidupan Kerja, Motivasi dan Disiplin Kerja Terhadap Kinerja Karyawan PT. Tekno Buana Globalindo Gandesworo, Piranti; Saputro, Arie Hendra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3509

Abstract

Every company needs quality human resources and produces output that is in accordance with the company's targets. Therefore, human resources need to be managed through proper human resource management (HRM) in order to obtain maximum results. This study aims to analyze the effect of work-life balance, work motivation, and work discipline on employee performance at PT. Tekno Buana Globalindo. This study uses a quantitative method with a descriptive and verification approach. Data were collected through questionnaires given to the entire population of 50 employees using census techniques. Data analysis was carried out using validity, reliability, multiple linear regression, and partial (t-test) and simultaneous (F-test) hypothesis tests. The results of the study indicate that work motivation and work discipline have a positive and significant effect on employee performance, while work-life balance does not have a significant effect on employee performance. Simultaneously, this third variable contributes 58.7% to employee performance, while the remaining 41.3% is influenced by other variables not examined in this study. Work motivation has the largest contribution in improving performance, followed by work discipline. Based on these findings, it is recommended that companies improve employee motivation through reward systems and career development and strengthen work discipline through effective regulation socialization and supervision. In addition, even though work-life balance is not significant, companies can consider workload management to maintain employee well-being.
Pengaruh Komunikasi, Motivasi, dan Komitmen Terhadap Kinerja Karyawan Pada PT. Nan Darma Kanigara Zebua, Septin Hartati; Saputro, Arie Hendra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3521

Abstract

In an increasingly competitive world, employee performance is one of the key factors determining the success of a company. Optimal employee performance is not only influenced by individual abilities and skills, but also by psychological and social factors in the work environment. This study aims to determine the Effect of Communication, Motivation, and Commitment on Employee Performance at PT. Nan Darma Kanigara. The research method used is a quantitative method with a descriptive verification approach. The population sample studied consisted of 39 employees of PT. Nan Darma Kanigara. Measurement in the questionnaire used a 5-item Likert scale. The data analysis technique in this study used the SPSS v26 software application with the path analysis method. The results of this study indicate that Communication, Motivation, and Commitment have a positive and significant effect on Employee Performance at PT. Nan Darma Kanigara simultaneously and Based on the output results obtained, it can be concluded that the R square value is 0.526, which means 52.6% of Employee Performance at PT. Nan Darma Kanigara is influenced by the variables Communication, Motivation, and Commitment. Meanwhile, the remaining 47.4% is influenced by other variables not discussed in this study.
Pengaruh Job Satisfaction, Job Resources dan Self Determination Terhadap Work Engagement Karyawan Corry Manurung Grup Setiawan, Prayoga; Saputro, Arie Hendra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3776

Abstract

Based on the descriptions above and from several expert opinions, the purpose of this research is to find out how much influence job satisfaction, job resources, and self-determination have on Work Engagement of Corry Manurung Group employees. The method used in this research is a qualitative method with total sampling of all 32 employees of the Corry Manurung Group through filling out a questionnaire in which there are 33 statements. The data that has been collected is then carried out descriptive statistical testing through frequency distribution and hypothesis testing using the Chi-Square method to determine the influence between variables. The results showed that the majority of Corry Manurung Group employees fell into the “good” and “very good” categories on job satisfaction, job resources, selfdetermination, and work engagement variables. Meanwhile, based on the chi-square test using SPSS, only the job satisfaction variable has a significant influence on Work Engagement because it produces a chi-square value <0.05, which is 0.025. The other two variables, namely job resources and self-determination have chi-square values > 0.05, which are 0.057 and 0.135 respectively.
Pengaruh Brand Awareness, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Atap Plastik UPVC Maspion di Kota Bandung Aenudin, Nisa Nuraeni; Saputro, Arie Hendra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3883

Abstract

This research aims to analyze the influence of brand awareness, price and product quality on purchasing decisions for Maspion UPVC plastic roofs in Bandung City. This research uses quantitative methods with descriptive and verification approaches. Data was collected through questionnaires distributed to 100 respondents who were owners or managers of iron shops, building materials shops and material shops in the city of Bandung. The analysis technique used in this research is multiple linear regression with validity, reliability and classical assumption tests using SPSS 29. The results of the research show that partially, brand awareness, price and product quality have a positive and significant effect on purchasing decisions for Maspion UPVC plastic roofs. Simultaneously, these three variables also have a significant influence on purchasing decisions, with product quality as the most dominant factor. These findings indicate that increasing brand awareness, competitive pricing strategies, and improving product quality can be effective strategies for companies in increasing sales and competitiveness in the market.
Pengaruh Beban Kerja, Stres Kerja Dan Motivasi Kerja Terhadap Kinerja Karyawan Pada Pt Trifa Raya Laboratories Mustika, Sheli; Saputro, Arie Hendra; Siddiq, Andhika Mochammad; Muttaqin, Ridlwan; Ismail, Gurawan Dayona
Inaba Journal Of Psychology Vol. 2 No. 1 (2024): Inaba Journal of Psychology, Vol. 2, Issue. 1, 2024
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/ijop.v2i1.394

Abstract

Sumber daya manusia menjadi aspek penting dalam proses berjalannya perusahaan dikarenakan salah satu kunci keberhasilan perusahaan adalah sejauh mana kemampuan atasan mengorganisir seluruh karyawan agar mampu berkontribusi dengan baik dalam setiap proses yang terjadi demi mencapai tujuan yang telah ditetapkan. Hakikatnya, kemajuan atau bahkan kemunduran perusahaan ditentukan oleh keberadaan sumber daya manusia itu sendiri.  Tujuan dari penelitian ini menganalisis pengaruh beban kerja, stres kerja, dan motivasi kerja terhadap kinerja karyawan di PT Trifa Raya Laboratories. Penelitian ini menggunakan metode kuantitatif dengan pendekatan deskriptif dan verifikatif. Sampel diambil dari populasi menggunakan rumus Slovin dengan margin kesalahan 10%, sehingga diperoleh 52 responden. Untuk menganalisis data, penelitian ini memanfaatkan program SPSS versi 26. Hasil penelitian menunjukkan bahwa responden memberikan tanggapan positif terhadap kinerja karyawan, yang dinilai baik. Namun, beban kerja, stres kerja, dan motivasi kerja dinilai kurang baik. Persamaan regresi yang diperoleh adalah Y = 53,179 + 0,643X1 + 0,524X2 + 0,800X3 + e, yang menunjukkan bahwa ketiga variabel tersebut memiliki pengaruh positif terhadap kinerja karyawan. Nilai korelasi (R) sebesar 0,805 mengindikasikan adanya hubungan yang sangat kuat antara beban kerja, stres kerja, dan motivasi kerja dengan kinerja karyawan. Selain itu, koefisien determinasi (R²) menunjukkan bahwa kontribusi gabungan dari beban kerja, stres kerja, dan motivasi kerja terhadap kinerja karyawan adalah sebesar 65,5%, sedangkan sisanya 34,5% dipengaruhi oleh faktor lain yang tidak diteliti dalam studi ini.
The Influence of Leadership, Work Motivation, and Work Discipline on Employee Performance at RSGM Unjani Ermanawati, Widdy Ayu Utami; Saputro, Arie Hendra
Dinasti International Journal of Management Science Vol. 6 No. 3 (2025): Dinasti International Journal of Management Science (January - February 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i3.4014

Abstract

A hospital is a health service system that provides services to the community which include medical services, medical support and care services. RSGM Unjani is a teaching hospital that has developed and provides public services and collaborates with BPJS Health. However, in the midst of its development, there are still many people who are not satisfied with the services provided, this is caused by poor service ad employee performance that is not yet optimal. The aim of research is to determine the influence of leadership, work motivation and work discipline on employee performance. The method used in this research is a quantitative method with a descriptive and verification approach with a total sampling technique on 66 employees at RSGM Unjani are categorized as high. The research result show that leadership has no significant effect on performance, work motivation has significant effect and work discipline has significant effect on performance. The influence of leadership, work motivation, and work discipline has coefficient of determination of 49,90% and the remaining 51,10%is influenced by other factors not studied.
Co-Authors Abdul Aziz Mubarok, Dadan Acep Angga Saepul Rahman Acep Angga Saepul Rahman Aenudin, Nisa Nuraeni Agiska Febryana Sabilla Agung Alam Rachmadika Alma Putri Yuliana Alyah, Rifiany Siti Andre Suryaningprang Ardi Sukardi Arif Hermawan, Arif Astri Wulandari Bramantri, Arielle Sylvia Cecep Saepul Rohman Cecep Saepul Rohman Chandra Jaya, Rama Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dalfa Septi Miami Detya Wiryany Dina Yulia Wijaya Dowansiba, Sonny Erika Hartina Ermanawati, Widdy Ayu Utami Erna Herlinawati Erna Rahmawati Fanji Wijaya Fauziyah, Syifa Nur Febrianita Gandesworo, Piranti Gurawan Dayona Ismail Gustami, Alifia Dwi Hajarniah, Rika Hamdani Ariep, Ilham Haviana, Sifa Heryani, Neng Icha Sandrina, Icha Sandrina Irfan Harianja Islah Nurcahyati Ismail, Gurawan Dayona Jaya, Rama Chandra Jenni Elfrida Jenni Elfrida Juliana Budiarsa, Reika Kumala, Alia Noor Larasati, Radika Listri Herlina Meilani, Sri Mery Sri Rahayu Sri Rahayu Muhamad Azriel Ardiansyah Muhamad Azriel Ardiansyah Muhamad Frizky Pratama Muhamad Raji, Padil Muhamad Ramdan Muhammad Adli Qur’ani Muhammad Bayu Mustika, Sheli Muttaqin, Ridlwan Nabila, Hasna Lutfiyyah Nadira, Silvia Nara Aurelia Agustin Neng Rosmiati Novianty, Shevia Pratiwi, Andita Putri Pratiwi, Sonia Rahmawati, Lira Ramdan, Ahmad Taufiq Maulana Recky, Recky Ridho Riadi Akbar Ridho Riadi Akbar Ridho Riadi Akbar Ridma Meltareza Ritmasari, Kusriani Agnes Rizky Surya Tawaqal Sabrina Maharani saniyyah, seli Sarlina Tiur Maida Hutasoit Septian Nur Setiadi Aditama Septiana, Candra Septiani, Ajeng Setiawan, Prayoga Shafa Dwi Marshanda Siddiq , Andhika Mochamad Siddiq, Andhika Mochamad Siddiq, Andhika Mochammad Simbolon, Esra Yulianti Supiyadi, Dedi Suryani, Tiara Elanda Sutrisna, Clarissa Octaviani Syam Gunawan Tawaqal, Rizki Surya Tjipto Sajekti Triady, Rizal Wahidah, Siti Ulfa Nur Wulan Yesi Trisnawati Yollanda Alvionita Yordan Kalos Yoyo Sudaryo Zebua, Septin Hartati