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All Journal Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Of Management Science (JMAS) Dinasti International Journal of Management Science eCo-Buss Jurnal Abdi Insani Jurnal Abdimas Pariwisata Pasundan International of Community Services Journal (PICS-J) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Aptekmas : Jurnal Pengabdian Kepada Masyarakat Balance : Jurnal Akuntansi dan Manajemen Jurnal Ilmiah Mahasiswa (JIMAWA) Jurnal Economica: Media Komunikasi ISEI Riau Business Management Jurnal Bisnis Kompetitif Jurnal Ekonomika Manajemen Dan Bisnis Journal of Artificial Intelligence and Digital Business Al-Zayn: Jurnal Ilmu Sosial & Hukum Inaba Journal Of Psychology Cakrawala : Management Science Journal
Arie Hendra Saputro
Universitas Indonesia Membangun (INABA)
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Pengaruh Budaya Kerja dan Beban Kerja Terhadap Produktivitas Pada Bagian Sewing di PT Kahatex Alma Putri Yuliana; Arie Hendra Saputro
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 4 No 1 (2026): 2026
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v4i1.4091

Abstract

Penelitian ini menganalisis pengaruh budaya kerja dan beban kerja terhadap produktivitas karyawan pada bagian jahit di PT Kahatex dengan menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif . Penentuan sampel melibatkan 86 responden yang ditentukan melalui proporsional stratified random sampling dari departemen GM1 dan GM5. Pengumpulan data melalui kuesioner berukuran Likert dan dianalisis menggunakan program SPSS dengan tahapan pengujian validitas, reliabilitas, asumsi klasik, analisis regresi linier berganda,korelasi, uji F, dan uji T . Hasil analisis menunjukkan bahwa budaya kerja yang terkait dengan generasi generasi berpengaruh positif dan signifikan terhadap produktivitas karyawan dengan koefisien regresi sebesar 0,265 dan signifikansi 0,013 . Sementara itu, beban kerja yang terkait dengan shift kerja memiliki koefisien regresi sebesar 0,169 dengan nilai signifikansi 0,143, yang mengindikasikan adanya pengaruh positif namun tidak signifikan terhadap produktivitas. Secara simultan, budaya kerja dan beban kerja berpengaruh terhadap produktivitas karyawan, dengan nilai koefisien determinasi sebesar 10,7%, yang menunjukkan bahwa produktivitas karyawan masih dipengaruhi oleh faktor lain di luar model penelitian.
PENGARUH KUALITAS PRODUK, HARGA, DAN DIGITAL MARKETING TERHADAP VOLUME PENJUALAN AICE PADA CABANG SOREANG Muhamad Raji, Padil; Suryaningprang, Andre; Abdul Aziz Mubarok, Dadan; Hendra Saputro, Arie
Jurnal Ekonomi Bisnis Kompetif Vol 4 No 3 (2025): aktor Penentu Minat Pembelian, Kinerja Karyawan, dan Pengelolaan Hubungan Pelangg
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v4i3.2672

Abstract

ABSTRACT The aim of this study is to evaluate and assess the influence of product quality, price, and digital marketing on Aice sales volume at the Soreang Branch, Bandung Regency. The study uses a quantitative technique, including descriptive and verification methodologies. Primary Data was acquired by delivering questionnaires to 100 participants who were Aice consumers at the Soreang Branch, using purposive sampling. The data were examined with the Partial Least Square–Structural Equation Modeling (PLS-SEM) method to test the validity, reliability, a causal link between variables. The test findings revealed that product quality, pricing, and digital marketing all had a favorable and significant impact on sales volume. In addition, simultaneous testing findings showed that product quality, price, and digital marketing together have a substantial effect on the sales volume of Aice Soreang Branch. These data show that enhancing product quality and establishing competitive prices in line with consumer value perceptions, and optimizing effective and integrated digital marketing strategies play an important role in increasing sales volume. This study provides empirical contributions to the development of marketing management studies, particularly in the context of the food and beverage industry, and offers practical implications for companies in formulating data-driven marketing strategies to improve sales performance sustainably. Keywords: Product Quality, Price, Digital Marketing, Sales Volume. ABSTRAK Pengkajian ditujukan untuk menguji dan menganalisis pengaruh kualitas produk, harga, dan digital marketing terhadap volume penjualan Aice pada Cabang Soreang, Kabupaten Bandung. Studi ini memanfaatkan pendekatan kuantitatif yang menggunakan teknik deskriptif dan verifikatif. Data utama diperoleh melalui penyebaran kuesioner kepada 100 konsumen Aice Cabang Soreang, dengan metode pengambilan sampel purposive. Data dianalisis dengan metode ini Partial Least Square–Structural Equation Modeling (PLS-SEM) untuk menguji validitas, reliabilitas, serta hubungan kausal antarvariabel. Hasil pengujian menunjukkan kualitas produk berpengaruh progresif terhadap volume penjualan, harga berpengaruh progresif terhadap volume penjualan, serta digital marketing berpengaruh progresif terhadap volume penjualan. Selain itu, hasil pengujian keseluruhan menunjukkan kualitas produk, harga, dan digital marketing secara bersama-sama memiliki pengaruh positif terhadap volume penjualan Aice Cabang Soreang. Temuan ini mengindikasikan peningkatan mutu produk, penetapan harga yang kompetitif dan sesuai dengan persepsi nilai konsumen, serta optimalisasi strategi digital marketing yang efektif dan terintegrasi berperan penting dalam meningkatkan volume penjualan. Kajian ini memberikan kontribusi empiris pada pengembangan kajian manajemen pemasaran, khususnya konteks industri makanan dan minuman, serta memberikan manfaat praktis bagi bisnis dalam mengembangkan strategi pemasaran berbasis data untuk meningkatkan penjualan secara konsisten. Kata kunci: Kualitas Produk, Harga, Digital Marketing, Volume Penjualan.
Pengaruh Lingkungan Kerja dan Budaya Organisasi Terhadap Motivasi Kerja Pegawai di Bidang Pengelolaan Sampah Dinas Lingkungan Hidup Kabupaten Bandung Pratiwi, Andita Putri; Saputro, Arie Hendra
Jurnal Ekonomi Manajemen dan Bisnis (JEMB) Vol. 4 No. 2 (2025): Juli-Desember
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jemb.v4i2.3931

Abstract

Work motivation is a crucial factor in maintaining employee productivity and service quality, particularly in the waste management sector, which requires high levels of physical endurance, discipline, and responsibility. However, in practice, indications of low employee motivation are still observed, which are presumed to be influenced by inadequate work environment conditions and an organizational culture that has not been fully supportive. Such circumstances may affect the effectiveness of task implementation and the overall performance of the institution. This study aims to analyze the effect of the work environment and organizational culture on employee work motivation in the Waste Management Division of the Environmental Agency of Bandung Regency. This research employs a quantitative approach with descriptive and verificative research designs. The population consists of all employees in the Waste Management Division of the Environmental Agency of Bandung Regency, totaling 54 individuals. A saturated sampling technique was applied, in which the entire population was used as the research sample. Primary data were collected through questionnaires developed based on indicators of work environment, organizational culture, and work motivation, using a five-point Likert scale. Data analysis was conducted using SPSS version 26, including validity and reliability tests as well as multiple linear regression analysis. The results indicate that the work environment and organizational culture have a positive and significant effect on employee work motivation, both partially and simultaneously. These findings emphasize the importance of fostering a positive organizational culture and improving work environment conditions to enhance employee motivation and enthusiasm, particularly in the waste management sector.
Pengaruh Kepuasan Kerja dan Motivasi Kerja Terhadap Komitmen Organisasi Pada Perusahaan Transportasi Publik Kota Bandung Simbolon, Esra Yulianti; Siddiq , Andhika Mochamad; Saputro, Arie Hendra
Balance : Jurnal Akuntansi dan Manajemen Vol. 4 No. 3 (2025): Desember 2025
Publisher : Lembaga Riset Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59086/jam.v4i3.1267

Abstract

Penelitian ini dilatarbelakangi oleh masih ditemukannya permasalahan kedisiplinan kerja, seperti ketidakhadiran dan keterlambatan karyawan, yang mengindikasikan rendahnya kepuasan kerja, motivasi kerja, dan komitmen organisasi. Penelitian ini bertujuan untuk menganalisis pengaruh kepuasan kerja dan motivasi kerja terhadap komitmen organisasi pada karyawan Perusahaan Transportasi Publik Kota Bandung. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan desain deskriptif dan verifikatif. Data dikumpulkan melalui penyebaran kuesioner kepada seluruh karyawan dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa kepuasan kerja, motivasi kerja, dan komitmen organisasi berada pada kategori cukup baik namun masih perlu ditingkatkan. Pengujian parsial menunjukkan bahwa kepuasan kerja dan motivasi kerja berpengaruh positif dan signifikan terhadap komitmen organisasi, demikian pula pengujian simultan menunjukkan pengaruh positif dan signifikan. Penelitian ini menyimpulkan bahwa peningkatan kepuasan kerja dan motivasi kerja berperan penting dalam memperkuat komitmen organisasi, sehingga perusahaan perlu meningkatkan sistem penghargaan, lingkungan kerja, dan dukungan manajerial secara berkelanjutan guna meningkatkan kinerja karyawan dan kualitas pelayanan.   This study is motivated by ongoing issues of work discipline, such as employee absenteeism and tardiness, which indicate low levels of job satisfaction, work motivation, and organizational commitment. The purpose of this study is to examine the effect of job satisfaction and work motivation on organizational commitment among employees of the Bandung Public Transportation Company. This research employs a quantitative approach with descriptive and verificative research designs. Data were collected through questionnaire distribution and analyzed using multiple linear regression. The results indicate that job satisfaction, work motivation, and organizational commitment are at a fairly good level but still require improvement. Partial testing shows that both job satisfaction and work motivation have a positive and significant effect on organizational commitment. Simultaneously, the two variables also have a positive and significant effect on organizational commitment. The study concludes that improving job satisfaction and work motivation plays an important role in strengthening organizational commitment. Therefore, the Bandung Public Transportation Company is encouraged to continuously enhance its reward system, work environment, and managerial support to improve employee performance and service quality.  
Co-Authors Abdul Aziz Mubarok, Dadan Acep Angga Saepul Rahman Acep Angga Saepul Rahman Aenudin, Nisa Nuraeni Agiska Febryana Sabilla Agung Alam Rachmadika Alma Putri Yuliana Alyah, Rifiany Siti Andre Suryaningprang Ardi Sukardi Arif Hermawan, Arif Astri Wulandari Bramantri, Arielle Sylvia Cecep Saepul Rohman Cecep Saepul Rohman Chandra Jaya, Rama Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dalfa Septi Miami Detya Wiryany Dina Yulia Wijaya Dowansiba, Sonny Erika Hartina Ermanawati, Widdy Ayu Utami Erna Herlinawati Erna Rahmawati Fanji Wijaya Fauziyah, Syifa Nur Febrianita Gandesworo, Piranti Gurawan Dayona Ismail Gustami, Alifia Dwi Hajarniah, Rika Hamdani Ariep, Ilham Haviana, Sifa Heryani, Neng Icha Sandrina, Icha Sandrina Irfan Harianja Islah Nurcahyati Ismail, Gurawan Dayona Jaya, Rama Chandra Jenni Elfrida Jenni Elfrida Juliana Budiarsa, Reika Kumala, Alia Noor Larasati, Radika Listri Herlina Meilani, Sri Mery Sri Rahayu Sri Rahayu Muhamad Azriel Ardiansyah Muhamad Azriel Ardiansyah Muhamad Frizky Pratama Muhamad Raji, Padil Muhamad Ramdan Muhammad Adli Qur’ani Muhammad Bayu Mustika, Sheli Muttaqin, Ridlwan Nabila, Hasna Lutfiyyah Nadira, Silvia Nara Aurelia Agustin Neng Rosmiati Novianty, Shevia Pratiwi, Andita Putri Pratiwi, Sonia Rahmawati, Lira Ramdan, Ahmad Taufiq Maulana Recky, Recky Ridho Riadi Akbar Ridho Riadi Akbar Ridho Riadi Akbar Ridma Meltareza Ritmasari, Kusriani Agnes Rizky Surya Tawaqal Sabrina Maharani saniyyah, seli Sarlina Tiur Maida Hutasoit Septian Nur Setiadi Aditama Septiana, Candra Septiani, Ajeng Setiawan, Prayoga Shafa Dwi Marshanda Siddiq , Andhika Mochamad Siddiq, Andhika Mochamad Siddiq, Andhika Mochammad Simbolon, Esra Yulianti Supiyadi, Dedi Suryani, Tiara Elanda Sutrisna, Clarissa Octaviani Syam Gunawan Tawaqal, Rizki Surya Tjipto Sajekti Triady, Rizal Wahidah, Siti Ulfa Nur Wulan Yesi Trisnawati Yollanda Alvionita Yordan Kalos Yoyo Sudaryo Zebua, Septin Hartati