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All Journal Daya Saing : Jurnal Ilmu Manajemen Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Of Management Science (JMAS) Dinasti International Journal of Management Science eCo-Buss Jurnal Abdi Insani Jurnal Abdimas Pariwisata Pasundan International of Community Services Journal (PICS-J) JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Aptekmas : Jurnal Pengabdian Kepada Masyarakat Balance : Jurnal Akuntansi dan Manajemen Jurnal Ilmiah Mahasiswa (JIMAWA) Jurnal Economica: Media Komunikasi ISEI Riau Business Management Jurnal Bisnis Kompetitif Jurnal Ekonomika Manajemen Dan Bisnis Journal of Artificial Intelligence and Digital Business Al-Zayn: Jurnal Ilmu Sosial & Hukum Inaba Journal Of Psychology Cakrawala : Management Science Journal
Arie Hendra Saputro
Universitas Indonesia Membangun (INABA)
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Pengaruh Job Satisfaction, Job Resources dan Self Determination Terhadap Work Engagement Karyawan Corry Manurung Grup Setiawan, Prayoga; Saputro, Arie Hendra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 1 (2025): Februari 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i1.3776

Abstract

Based on the descriptions above and from several expert opinions, the purpose of this research is to find out how much influence job satisfaction, job resources, and self-determination have on Work Engagement of Corry Manurung Group employees. The method used in this research is a qualitative method with total sampling of all 32 employees of the Corry Manurung Group through filling out a questionnaire in which there are 33 statements. The data that has been collected is then carried out descriptive statistical testing through frequency distribution and hypothesis testing using the Chi-Square method to determine the influence between variables. The results showed that the majority of Corry Manurung Group employees fell into the “good” and “very good” categories on job satisfaction, job resources, selfdetermination, and work engagement variables. Meanwhile, based on the chi-square test using SPSS, only the job satisfaction variable has a significant influence on Work Engagement because it produces a chi-square value <0.05, which is 0.025. The other two variables, namely job resources and self-determination have chi-square values > 0.05, which are 0.057 and 0.135 respectively.
Pengaruh Brand Awareness, Harga dan Kualitas Produk Terhadap Keputusan Pembelian Atap Plastik UPVC Maspion di Kota Bandung Aenudin, Nisa Nuraeni; Saputro, Arie Hendra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 2 (2025): April 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i2.3883

Abstract

This research aims to analyze the influence of brand awareness, price and product quality on purchasing decisions for Maspion UPVC plastic roofs in Bandung City. This research uses quantitative methods with descriptive and verification approaches. Data was collected through questionnaires distributed to 100 respondents who were owners or managers of iron shops, building materials shops and material shops in the city of Bandung. The analysis technique used in this research is multiple linear regression with validity, reliability and classical assumption tests using SPSS 29. The results of the research show that partially, brand awareness, price and product quality have a positive and significant effect on purchasing decisions for Maspion UPVC plastic roofs. Simultaneously, these three variables also have a significant influence on purchasing decisions, with product quality as the most dominant factor. These findings indicate that increasing brand awareness, competitive pricing strategies, and improving product quality can be effective strategies for companies in increasing sales and competitiveness in the market.
Strategi Edukasi Produk Bancassurance AIA Terhadap Keputusan Pembelian Nasabah PT BANK CENTRAL ASIA (Tbk) Sutrisna, Clarissa Octaviani; Saputro, Arie Hendra
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4271

Abstract

This study aims to examine the extent to which bancassurance product education strategies influence customer purchase decisions. Two main variables are evaluated: product knowledge and personal selling, both considered essential in enhancing customer understanding and confidence toward life insurance products offered through banking channels. A quantitative approach was adopted using a survey method involving 30 frontliner staff of PT Bank Central Asia (Tbk), Soekarno Hatta Branch, Bandung, selected through total sampling. Data were collected using a structured questionnaire and analyzed using multiple linear regression. The results indicate that both product knowledge and personal selling positively and significantly affect customers' purchasing decisions. The adjusted coefficient of determination (Adjusted R²) is 0.705, meaning that 70.5% of the variation in purchasing decisions is explained by the two variables. These findings highlight the critical role of effective product education—both through clear product information and persuasive personal interaction—in influencing the decision-making process in bancassurance contexts. This research offers practical implications for financial institutions to design more adaptive and literacy-based communication strategies.
PELATIHAN PENGGUNAAN APLIKASI CAPCUT VERSI WEB DALAM PEMBUATAN KONTEN MARKETING BAGI PARA PENGRAJIN SEPATU DI KOMUNITAS SEPATU CIBADUYUT Saputro, Arie Hendra; Tawaqal, Rizki Surya; Recky, Recky; Siddiq, Andhika Mochamad; Muttaqin, Ridlwan
Jurnal Abdi Insani Vol 12 No 4 (2025): Jurnal Abdi Insani
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/abdiinsani.v12i4.2399

Abstract

Di era digital, konten menjadi alat pemasaran strategis yang mendukung industri sepatu dalam meningkatkan visibilitas dan daya saing. Komunitas Sepatu Cibaduyut menghadapi tantangan dalam pembuatan konten marketing yang efektif akibat keterbatasan literasi digital. Pelatihan penggunaan aplikasi CapCut versi web menjadi solusi untuk membantu mereka menghasilkan konten berkualitas. CapCut menawarkan fitur pengeditan video yang mudah digunakan, memungkinkan pengrajin menciptakan materi promosi menarik. Dengan distribusi melalui media sosial, konten ini dapat meningkatkan brand awareness dan menarik pelanggan potensial, mendukung pertumbuhan industri sepatu lokal secara lebih optimal. Kegiatan ini menggunakan metode demonstrasi interaktif, hands-on, dan modular untuk melatih komunitas Sepatu Cibaduyut dalam pembuatan konten marketing. Selama 20 hari, pelatihan ini mencakup pengenalan masalah, sosialisasi, pelatihan teknis, pendampingan, dan praktik langsung, membantu mereka memasarkan produk secara mandiri dengan aplikasi CapCut versi web. Kegiatan Pengabdian Kepada Masyarakat (PKM) di komunitas sepatu Cibaduyut berhasil meningkatkan keterampilan digital peserta dalam pembuatan konten marketing menggunakan CapCut. Peserta kini mampu menciptakan video promosi berkualitas dengan efek visual, musik, teks, dan animasi yang menarik. Hasilnya, strategi pemasaran digital mereka lebih efektif, memperluas jangkauan pasar, dan mengurangi ketergantungan pada metode konvensional. Selain itu, kegiatan ini memperkuat kolaborasi komunitas dalam mempromosikan sepatu Cibaduyut sebagai produk lokal yang kompetitif di pasar global, mendukung pertumbuhan UMKM melalui inovasi digital.
The Influence of Interest Rates, Credit Procedures, and Ease of Access on Retirees’ Interest in Applying for Loans at PT. Bank Pembangunan Daerah Jawa Barat dan Banten (Persero) Tbk, Buah Batu Branch Office Suryani, Tiara Elanda; Saputro, Arie Hendra
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9041

Abstract

This research is intended to determine the effect of interest rates, credit procedures and ease of access on retirees' interest in applying for credit at PT. Regional Development Bank of West Java and Banten (Persero) Tbk. Buah Batu Branch Office. Data was collected using a quantitative approach with explanatory research type, namely data that has been published previously in various scientific journals and relevant research sources. This study shows that each instrument used has high validity and consistency. Based on the validity test, each item in the Interest Rate (X1), Credit Procedure (X2), Ease of Access (X3), and Interest in Applying for Credit (Y) variables has a Pearson Correlation value greater than the critical value (r table = 0.3044), so that all question items are proven valid for measuring each variable.
The Effect of Work Competency, Non-Physical Work Environment, And Work Motivation on the performance of ASN Employees in the Civil Servant Police Unit of Bandung District Ritmasari, Kusriani Agnes; Saputro, Arie Hendra
Business Management Vol 4, No 3 (2025): Business Management Agustus
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/bisnis.v4i3.9183

Abstract

This study aims to analyze the effect of job competence, non-physical work environment, and work motivation on the performance of Civil Servants (ASN) at the Civil Service Police Unit (Satpol PP) of Bandung Regency. The research employed a quantitative approach with descriptive and verification methods. Data were collected through questionnaires distributed to the entire population of ASN, totaling 44 individuals (total sampling). The results of the validity and reliability tests indicated that all research instruments were valid and reliable. Multiple linear regression analysis was used to test the hypotheses. The t-test results revealed that job competence, non-physical work environment, and work motivation each have a positive and significant influence on employee performance. The F-test results showed that the three variables simultaneously have a significant effect on employee performance. These findings highlight the importance of improving competence, creating a supportive work environment, and strengthening work motivation to optimize civil servant performance.
Pengaruh Kualitas Pelayanan, Kebijakan Pengembalian Dana dan Kualitas Aplikasi Terhadap Keputusan Pembelian Pratiwi, Sonia; Arie Hendra Saputro
Al-Zayn: Jurnal Ilmu Sosial, Hukum & Politik Vol 3 No 3 (2025): 2025
Publisher : Yayasan pendidikan dzurriyatul Quran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61104/alz.v3i3.1833

Abstract

Pertumbuhan pesat ekosistem digital di Indonesia telah mendorong perubahan perilaku konsumen dalam berbelanja, dengan e-Commerce menjadi kanal utama. Shopee sebagai platform dominan menghadapi tantangan dalam menjaga kualitas pelayanan, keandalan aplikasi, dan efektivitas kebijakan pengembalian dana. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas pelayanan, kebijakan pengembalian dana, dan kualitas aplikasi terhadap keputusan pembelian konsumen di Kota Bandung. Pendekatan kuantitatif digunakan dengan jenis penelitian asosiatif, melibatkan 100 responden aktif pengguna Shopee yang dipilih menggunakan teknik purposive sampling. Instrumen penelitian divalidasi dan diuji reliabilitasnya, serta dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan kebijakan pengembalian dana berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan kualitas aplikasi tidak berpengaruh signifikan. Secara simultan, ketiga variabel independen memberikan kontribusi sebesar 51,2% terhadap keputusan pembelian. Temuan ini mengimplikasikan pentingnya peningkatan layanan dan kebijakan refund sebagai strategi utama untuk mempertahankan loyalitas konsumen dalam persaingan digital
Pengaruh Kualitas Produk, Kualitas Pelayanan, dan Harga terhadap Keputusan Pembelian di TiktokShop : (Studi Kasus pada Pelanggan TiktokShop di Kota Bandung) Fauziyah, Syifa Nur; Saputro, Arie Hendra
Jurnal Ilmiah Mahasiswa (JIMAWA) Vol. 5 No. 2 (2025): Jurnal Ilmiah Mahasiswa (JIMAWA)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/jmw.v5i2.51504

Abstract

Penelitian ini bertujuan untuk menyelidiki pengaruh dari standar produk, layanan, dan tarif terhadap pilihan untuk berbelanja di Tiktokshop (studi pada konsumen Tiktokshop di Kota Bandung). Metode yang diterapkan dalam penelitian ini adalah kuantitatif dengan pendekatan deskriptif dan verifikatif. Pemilihan sampel dilakukan dengan purposive sampling, melibatkan 100 orang yang telah ditentukan berdasarkan kriteria sebagai pengguna Tiktokshop, konsumen yang pernah melakukan transaksi di Tiktokshop, serta yang berdomisili di Kota Bandung. Pengukuran dalam kuesioner menggunakan skala Likert dengan lima tingkatan. Untuk menganalisis data, studi ini memanfaatkan program SPSS versi 26 dengan metode analisis jalur. Temuan penelitian ini menunjukkan bahwa standar produk, layanan, dan tarif secara bersamaan memiliki pengaruh positif yang signifikan terhadap keputusan pembelian konsumen Tiktokshop di Kota Bandung, dengan kontribusi sebesar 0,335 atau 33,5%. Sedangkan 66,5% sisanya dipengaruhi oleh faktor lain yang tidak dikaji dalam penelitian ini.
DEVELOPMENT OF LEMON-BASED BEVERAGE BUSINESS AS A COMMUNITY IMMUNE INCREASE IN THE NEW NORMALITY ERA Suryaningprang, Andre; Hendra Saputro, Arie; Herlina, Listri; Supiyadi, Dedi
Pasundan International of Community Services Journal (PICS-J) Vol. 6 No. 02 (2024): Volume 06, Number 02 December 2024
Publisher : LPM Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/pics-j.v6i02.35158

Abstract

The problem that faced partners is the not yet optimal application of digital marketing in marketing products. The solution to each of these problems is to utilize ADS Facebook and Social Media and provide assistance and training. By providing these solutions, it is hoped that there will be an increase in sales and an increase in social media interaction and being registered in the Market Place. The specific target of this activity is that partners can market their products to various regions so that the distribution radius is wider and in line with increased sales. The method used is to identify needs, SWOT analysis and Expalanatory Survey to Javaganics Partners. The implementation stages consist of (1) Digital Marketing training and empowerment; (2) Data analysis; (3) Coordination of partners and researchers; (4) and internal administration of the institution; (5) Institutional self-evaluation and institutional development funds.
Pengaruh Kualitas Produk, Digital Marketing Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Lazada Triady, Rizal; Saputro, Arie Hendra
Inaba Journal Of Psychology Vol. 1 No. 2 (2023): Inaba Journal of Psychology, Vol. 1, Issue. 2, 2023
Publisher : Universitas Indonesia Membangun

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56956/ijop.v1i2.382

Abstract

Perkembangan teknologi di Indonesia yang sangat cepat mempengaruhi berbagai sektor yang ada di Indonesia. Kecepatan penyebaran informasi dan kemudahan komunikasi juga berdampak besar bagi dunia ekonomi, para pelaku bisnis dapat memanfaatkan teknologi internet sebagai sarana mereka berhuhungan dan lebih dekat dengan para konsumen. Saat ini, banyak pengusaha menjalankan bisnis mereka melalui internet, dan bertransaksi dengan konsumen secara online. Penelitian ini menggunakan metode deskriptif dan verifikatif. Sampel dipilih melalui teknik nonprobability sampling, dengan jumlah responden sebanyak 97 orang. Analisis yang diterapkan mencakup uji validitas, uji reliabilitas, uji asumsi klasik, regresi berganda, koefisien determinasi, dan pengujian hipotesis.Hasil penelitian deskriptif mengindikasikan jika Loyalitas Pelanggan, Kualitas Produk, Digital Marketing, dan Kualitas Pelayanan masuk dalam kategori Cukup Baik. Hasil Uji t menunjukkan jika Kualitas Produk memiliki pengaruh yang signifikan dan positif dengan nilai sign 0.000 < 0.05. Demikian juga, Digital Marketing memberikan pengaruh signifikan dan positif dengan nilai sign 0.001 < 0.05, serta Kualitas Pelayanan juga berpengaruh signifikan dan positif dengan nilai sign 0.005 < 0.05. Selain itu, hasil pengujian hipotesis secara simultan (Uji f) menunjukkan nilai f hitung sebesar 14,768 yang lebih besar dari F-tabel 2,703, dengan nilai signifikan 0,000 < 0.05. Oleh karena itu, dapat disimpulkan bahwa Kualitas Produk, Digital Marketing, dan Kualitas Pelayanan secara signifikan dan positif memengaruhi Loyalitas Pelanggan, baik secara parsial maupun simultan.
Co-Authors Abdul Aziz Mubarok, Dadan Acep Angga Saepul Rahman Acep Angga Saepul Rahman Aenudin, Nisa Nuraeni Agiska Febryana Sabilla Agung Alam Rachmadika Alma Putri Yuliana Alyah, Rifiany Siti Andhika Mochamad Siddiq Andre Suryaningprang Ardi Sukardi Arif Hermawan, Arif Astri Wulandari Bramantri, Arielle Sylvia Cecep Saepul Rohman Cecep Saepul Rohman Chandra Jaya, Rama Dadan Abdul Aziz Mubarok Dadan Abdul Aziz Mubarok Dalfa Septi Miami Dania, Cinta Detya Wiryany Dina Yulia Wijaya Dowansiba, Sonny Erika Hartina Ermanawati, Widdy Ayu Utami Erna Herlinawati Erna Rahmawati Fanji Wijaya Fauziyah, Syifa Nur Febrianita Gandesworo, Piranti Gurawan Dayona Ismail Gustami, Alifia Dwi Hamdani Ariep, Ilham Haviana, Sifa Heryani, Neng Icha Sandrina, Icha Sandrina Irfan Harianja Islah Nurcahyati Ismail, Gurawan Dayona Jaya, Rama Chandra Jenni Elfrida Jenni Elfrida Juliana Budiarsa, Reika Juliawati, Sindy Kumala, Alia Noor Larasati, Radika Listri Herlina Meilani, Sri Mery Sri Rahayu Sri Rahayu Muhamad Azriel Ardiansyah Muhamad Azriel Ardiansyah Muhamad Frizky Pratama Muhamad Raji, Padil Muhamad Ramdan Muhammad Adli Qur’ani Muhammad Bayu Mustika, Sheli Muttaqin, Ridlwan Nabila, Hasna Lutfiyyah Nadira, Silvia Nara Aurelia Agustin Neng Rosmiati Novianty, Shevia Pratiwi, Andita Putri Pratiwi, Sonia Rahmawati, Lira Ramdan, Ahmad Taufiq Maulana Recky, Recky Ridho Riadi Akbar Ridma Meltareza Rika Hajarniah Ritmasari, Kusriani Agnes Rizky Surya Tawaqal Sabrina Maharani saniyyah, seli Sarlina Tiur Maida Hutasoit Septian Nur Setiadi Aditama Septiana, Candra Septiani, Ajeng Setiawan, Prayoga Shafa Dwi Marshanda Siddiq , Andhika Mochamad Siddiq, Andhika Mochamad Siddiq, Andhika Mochammad Simbolon, Esra Yulianti Sri Mulyani Supiyadi, Dedi Suryani, Tiara Elanda Sutrisna, Clarissa Octaviani Syam Gunawan Tarisha Ridha Yasmin Tawaqal, Rizki Surya Tjipto Sajekti Triady, Rizal Wahidah, Siti Ulfa Nur Wulan Yesi Trisnawati Yollanda Alvionita Yordan Kalos Yoyo Sudaryo Zebua, Septin Hartati