Article Per Year (5 Year)
p-Index From 2020 - 2025
6.286
P-Index
This Author published in this journals
All Journal Jurnal Administrasi Bisnis Jurnal Ilmu Administrasi Bisnis Business UHO: Jurnal Administrasi Bisnis Proceeding SENDI_U Prosiding Seminar Nasional IPTEK Terapan (SENIT) 2016 Pengembangan Sumber Daya Lokal Berbasis IPTEK E-Dimas: Jurnal Pengabdian kepada Masyarakat Inovasi: Jurnal Ilmiah Ilmu Manajemen JURNAL LENTERA BISNIS Khazanah Sosial Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Business Economic, Communication, and Social Sciences Journal (BECOSS) Jurnal Ekonomi
Hari Susanta Nugraha
Department Of Business And Administration, Universitas Diponegoro Semarang
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

Published : 93 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 93 Documents
Search

 1   2   3   4   5 
Pengaruh Brand Trust dan Kualitas Pelayanan Terhadap Keputusan Penggunaan Pengiriman Paket Pada PT. Jalur Nugraha Ekakurir (JNE) Semarang Baskara, Garylda Chrisnatha; Rodhiyah, Rodhiyah; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.59 KB)

Abstract

This research is motivated the development of freight forwarder in Indonesia are more advanced and encouraging service companies to further improve the quality of service. In particular, this study discusses the PT.JNE. PT.JNE sales from year to year fluctuations. If this condition is not addressed, then PT.JNE will not compete with other service companies in Indonesia.The purpose of research to determine the effect of brand trust and quality of service to the decision to use. Type of explanatory research, data collection through interviews with questionnaires, observation, and literature study. The sampling technique accidental sampling and purposive sampling. Sample of 100 people. Quantitative analysis techniques. Quantitative analysis using validity, reliability test, correlation coefficient, simple and multiple regression analysis, the coefficient of determination, cross tabulation, as well as the significance test (t test and F test).Results and discussion showed relatively good brand trust but are still classified as not good enough , brand trust has a considerable influence on the decision to use ( 12.9 percent ) and positive influence on the decision of the use of ( 0.255 ) . Classified service quality is not good enough but still quite good , service quality has a considerable influence on the decision of the use of ( 22 percent ) and a positive influence on the decision of the use of ( 0.267 ) . While the decision to use quite enough , but still quite a lot to be in the category of rare and often . Brand trust and service quality has a strong influence on the decision of the use of ( 26.2 percent ) . In conclusion Brand Trust significantly positive effect on the decision to use. Quality of service is significantly positive effect on the decision to use. Brand Trust and Quality of care significantly positive effect on the decision to use. Suggested PT. JNE should immediately conduct an increase in the intensity of promotion and advertising are more massive, renovate facilities and completeness of facilities and infrastructure, and improving managerial ability of employees to increase brand trust and quality of service that the company JNE can continue to survive in the midst of intense competition it is today.
INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PRICE CONCERNING AUTOMOBILE BUYING DECISION OF TOYOTA AVANZA AT PT. NASMOCO MAJAPAHIT SEMARANG Putra, Arya Willis Nugraha; Waluyo, Handoyo Djoko; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.116 KB)

Abstract

This research was based on rapid automotive sector business development, especially automobile. Specifically, this research was discuss about automobile buying of Toyota Avanza brand at PT Nasmoco Majapahit Semarang during 2011 - 2014 keep have sale descending and it's sale target. If that case wasn't improve and solve, probably will presence problem for PT. Nasmoco Majapahit Semarang next.Aim of this research was to found product quality, brand image and price concerning automobile buying decision of Toyota Avanza Semarang. This research type was explanatory, with data collection technique by questionaire and interview. Sampling collection technique by non probability sampling method was using purposive sampling. The sample was about 100 persons as consumers who use and bought Toyota Avanza automobile on PT Nasmoco Majapahit Semarang. This research was using qualitative and quantitative analisys techniques. Quantitative analysis  was using validity, correlation, both simple and double linear regression analysis, determination coefficient, signification test ( t and f test), using SPSS tools.The results showed that the quality of the product (X1) , brand image (X2) and price (X3) simultaneously influence consumer purchasing decisions ( Y ) . Based on the results of a two-stage regression , variables that have the most dominant effect is the brand image (X1) .Conclusion obtained was between product quality and price was have significant influence concerning buying decision. Suggestion give was automobile of Toyota Avanza brand at least take inovation quickly and accordance with consumer desirabilities and for PT Nasmoco Majapahit Semarang was often implemented promotion by giving quite big discount for it's product.
ANALYSIS OF FACTORS AFFECTING PURCHASE DECISION AT GRAMEDIA BOOKSTORE SEMARANG Satya, Ardhian Prima; Nugraha, Hari Susanta; Prihatini, Apriatni Endang
Jurnal Ilmu Administrasi Bisnis Volume 1, Nomor 1, Tahun 2012
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (84.739 KB)

Abstract

There are many factors affecting consumer before they decide to purchase something at store. The factors are coming from outside dan inside of consumer which are common known as external factors and internal factors. There are kind of external factors such as location, product, price, service quality and promotion come from the store or seller. The Top Brand Award achievement to Gramedia Bookstore on last three years are showing that Gramedia Bookstore is the top of mind bookstore in Indonesia. This achievement be a self motivation to Gramedia Bookstrore to keep it from the competitors, including at Semarang. The purpose of this study is to determine the factors affecting purchase decision of Gramedia Bookstore consumer in Semarang. Type of this research is explanatory research. The sample of this research are 150 people. The sampling technique is using a purposesive sampling. The data were collected by using the questioner which are spread to three Gramedia Bookstore in Semarang. There were 50 poeple every bookstore. The data obtained were analyzed using analytical tools such as simple linear regression, linear regression testing and statistical test using t test and F test by using the SPSS 19 program. The research conclusions obtained indicated that factors such as location, product, price, service quality, promotion are simultaneously significant affecting the purchase decision of consumer at Gramedia Pandanaran and Pemuda. But aren’t simultaneously significant at Gramedia Java Supermall. The most dominant factors affecting purchase decision at Gramedia Pandanaran and Java Supermall is service quality. At Gramedia Pemuda, product is the most dominant factors affecting purchase desicion.
PENGARUH IKLAN DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN YAMAHA MIO Sembiring, Dessy; Nugraha, Hari Susanta; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (124.136 KB)

Abstract

Potential national automotive industry makes competition very tight motor vehicle manufacturers. Yamaha Mio is well known that once the automatic sales pioneer matic motorcycle class of the famous. But this time, with more and more competitors of Yamaha Mio automatic resulted in a decrease in sales. Therefore PT. Yamaha Mataram Sakti as large companies in Semarang increasingly reminded to keep attention to the ad and the brand image of products so that consumers increasingly have more confidence to keep using Yamaha Mio.This study aims to determine the effect of advertising and brand image, the decision of buying Yamaha Mio This type of research that is used is an explanation (explanatory research). The sampling technique used was purposive sampling of 100 respondents. Data analysis technique used in this study is a cross table, simple linear regression, multiple linear regression and hypothesis testing.From the research, there is a positive and significant effect between advertising on product purchasing decisions Yamaha Mio, where 9.469 t > t table (1.988) ads influence the buying decision for 47.8%. second; there is a positive and significant effect between brand image on purchase decisions Yamaha Mio which 12,422 t count > t table (1.988) brand image influence on purchase decisions by 61.2%. third; there is a positive and significant effect between advertising and brand image, the decision of buying Yamaha Mio where the calculated F (87.531) > F table (3.09). Taken together advertising and brand image influence purchasing decisions with a coefficient of determination of 64.3%.Based on the research results, PT. Mataram Yamaha Sakti in the city of Semarang strive to create attractive advertising on various media effectively and efficiently and to improve the brand image of Yamaha Mio with a positive impact on purchasing decisions. Because of advertising and brand image influence on purchase decisions Yamaha Mio Suggestions put forward is the need to enhance the brand image through product quality and increase the intensity and frequency of advertising creativity advertising loyalty to the creation of products that can lead to an increase in the purchase decision.
ANALISIS PENGARUH BUDAYA ORGANISASI DAN ETIKA KERJA TERHADAP KINERJA KARYAWAN PERUSAHAAN PADA PT SAI INDONESIA CABANG SEMARANG Dewi, Shara Kaprisa; Rodhiyah, Rodhiyah; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (95.407 KB)

Abstract

Employee performance becomes a benchmark for the company's success in running the entire business activities. Performance was the result of the work of one's role in a particular task. Good employee performance can be seen from the achievement of the work in quality and quantity of employees. Appropriate organizational culture and a good work ethic will help in improving employee performance becomes better. This study aims to determine the influence of organizational culture and work ethic on the performance of the company's employees at PT SAI Indonesia Semarang branch. Explanatory research techniques, used census techniques (saturated sample) to 53 employees. The data obtained were analyzed qualitatively and quantitatively by means of testing the validity and reliability test. While data analysis is done using simple linear regression analysis, multiple linear regression, t-test and F test using SPSS. The results showed that organizational culture is at the very good category amounted to 67.9% and 32.1% good. The work ethic is at the very good category 54.7% but there is still 1.9% that is the category of no good. and the performance of employees is in the category of 60.3% excellent, 40% good and 5.7% is good enough. Besides, the organization's culture and work ethic significant influence on employee performance. Organizational culture has a weak influence on employee performance (9.7%) as well as the significant and positive impact on the performance of employees amounted to (0.023). The work ethic has a quite strong influence on the performance of employees (33.8%) as well as the significant and positive impact on the performance of employees (0,000). Organizational culture and work ethics have a strong influence on the performance of employees (34.4%). Conclusion: the overall culture of the organization and the work ethic and performance of employees in the company is at very good category but there are indicators that is still below the average value. Organizational culture and work ethic and positive significant influence on employee performance. It is recommended that the leader can provide guidance and coaching for employees as well as provide motivation and appreciate their work. Approaching to employees to play an active role in maintaining office equipment and providing training so that employees are more skilled and initiative work.
ANALISIS STRATEGI PENGEMBANGAN PRODUK BATIK SEMARANGAN DALAM MEMPERLUAS PASAR (Studi pada 5 (Lima) UKM Batik di Kota Semarang) Rahayu Ningsih, Ardiyana Dwi; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (355.714 KB)

Abstract

The developing batik industry is currently a handicraft that has high-value products, in the development of products carried out by UMKM Batik Semarang, which is able to produce new innovations and strategies in developing batik semarangan products. The results of research on the development and analysis of strategies carried out by UMKM Batik Semarang can increase consumer demand for batik products while seeing the demand for batik at this time. This study discusses the outline to find out how UMKM Batik Semarang conducts an analysis of product development strategies so that they can make semarangan batik products. This research is a qualitative research that uses descriptive analytic type with a focus of research on the strategies used in the process of developing batik semarangan products. The data retrieval method used is the interview method and document study, while the discussion room in this research completes all sections of UMKM Batik Semarang with key informants namely the owner and the company. The results show how the stages of product development have a relationship and influence one another. UMKM Batik Semarang emphasizes the development of product value by searching the market. The conclusion of this research is that in the product development process carried out by UMKM Batik Semarang produces a product development method called the Natural Color Concept and the embodiment of the work, in addition to that the brand story used in promoting products to the market, using social media. The challenge that addresses companies in this regard is how the company drives markets and maintains cultural heritage
FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA BISNIS E-COMMERCE (STUDI KASUS KONSUMEN TRAVELOKA PADA MAHASISWA UNIVERSITAS DIPONEGORO SEMARANG) Putri, Rr.Dhatuswasti Hesti; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 1, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (215.712 KB)

Abstract

Improvement and development of business world would be always come together with development of existing technology. One of influenced business by internet technology is e-commerce. In the middle of tight competition between business for Traveloka, effort to create customer loyalty is an important thing to do to prevent customer from turning to another product or service.The results showed on analyze factor test is occured five variables which qualifies Measure of Sampling (MSA) to be above 0.5, that is Ease of Access (0,793), Range of Products (0,837), Price of Product (0,896), Payment Method (0,807), and Display of Product (0,842). Based on analyst, both in partial or simultant, those five variables influenced customer loyalty.The suggestion based on research, Traveloka should improve the user interface of both website and mobile application, improve the range of product especially the hotel product, put more attention on price rivalry between competitors, review the standard operating procedure of payment procedure, and improve the quality and accuracy of hotel product photo.
PENGARUH KOMPETENSI KERJA DAN STRES KERJA TERHADAP KINERJA (STUDI KASUS PADA KARYAWAN PT. ARA SHOES INDONESIA SEMARANG) Saragih, Theresia Dwi Putri; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (731.35 KB)

Abstract

In an effort to improve employee performance, work stress and job competence is very important to be considered by every company. The problem of this research is low employee performance at PT. Ara Shoes Indonesia Semarang. The factors that affect the labour performance are  work competence and job stress. This study uses quantitative data derived from primary sources that have been collected through questionnaires. The population of this study is 1800 employees working in PT. Ara Shoes Indonesia Semarang, with a sample of 100 respondents. The sampling technique used is simple random sampling. While the data analysis technique used is the method of validity test, reliability test, correlation coefficient, coefficient of determination, multiple linear analysis, and hypothesis testers (t test and F test).  The results of this study indicate a positive influence of work competence tarhadap labor performance seen from the coefficient of regression X1 is worth 0.980. Work stress negative effect on labor performance, seen from value of regression coefficient X2 is -0,626. There is a simultaneous influence of work competence and job stress on performance.Suggestion given by researcher for PT. Ara Indonesia Semarang follows. At is regured pay attention to education, work rules, work experience and understanding of work to improve work competence. In addition, the company should also pay attention to employee's mistakes in work, difficulty in communicating the partners, the heavy  given to the employee, and pay attention to the work so as not to physically harm so as to reduce job stress on the employees.
Pengaruh Pelayanan Sistem Online, Tarif, dan Publikasi Terhadap Keputusan Pembelian Secara Online Tiket Kereta Api Relasi Semarang – Jakarta (Studi Kasus Pada PT.Kereta Api Indonesia DAOP IV Semarang Tawang) Wasiun, Rosyid; Nugraha, Hari Susanta; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 2, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (115.873 KB)

Abstract

PT.KAI is a transportation company that provides online purchase. High public interest for purchasing online ticket, make PT.KAI presenting the latest innovations in order to facilitate the users of the railway. This study aimed to determine the effect of an online system services, tariffs, and the publication of the decision purchasing  train tickets online relationships Semarang and Jakarta. The type of this research is eksplanatory research with data collection tool is questionnaire. This study uses the 100 respondents who made a purchase train tickets online relationships Semarang and Jakarta. The sampling technique of this study was accidental sampling. The analysis instrument is validity test and reliability test. Data analysis that used is correlation coefficient, coefficient of determination, simple linear regression, t test, multiple linear regression, and F test.Based on the results of analysis show that in partial service online system contributes influence on purchasing decisions online by 14.4%, variable rates contributed influence on purchasing decisions online by 10.1% and publications variables contributing influence on purchasing decisions online at 8.1%. Simultaneously service online systems, tariffs, and publications contributing influence on purchasing decisions online at 21.2%. The conclusion of this study shows online system services, tariffs, and publications partially and simultaneously influence purchasing decisions online train tickets relation Semarang and Jakarta. Based on these results, PT.Kereta Api Indonesia DAOP IV Semarang must be able to maintain and continue to develop online systems services, the tariffs that were set according to the expected benefits for the consumer, and PT.KAI expected to increase the intensity of publications and information dissemination channel diversity.
Analisis Tingkat Kepuasan Pelanggan Atas Kualitas Produk dan Pelayanan CV. Roda Mas Jaya Semarang (Studi Kasus Pada Konsumen CV. Roda Mas Jaya Semarang) Prayudanto, Aditya Tjahya; Nugraha, Hari Susanta; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (123.449 KB)

Abstract

The successful key of CV. Roda Mas Jaya Semarang in the field of tire retreading is focus on customer satisfaction in order to survive and dominate the market. In order to improve customer  satisfaction, CV. Roda Mas Jaya Semarang trying to provide the kind of products and services superior facilities that aims to satisfy customers. This research is a descriptive survey approach. Sample was 15 companies were taken using census techniques. Measurement scale with a Likert scale. Data collection by interview using a questionnaire. Data analysis using Cartesian diagram.The results showed that the level of product conformance to customer expectations by 79.31% in the category are satisfied. This means that the performance of the product CV Roda Mas Jaya Semarang meet customers' expectations by 79.31%. Service quality level according to customer expectations by 89.44% in the category are satisfied. This means that the performance of services CV. Roda Mas Jaya  Semarang meet customer expectations by 89.44%.Advice can be given for the company is to improve the performance and speed of the product with specifications in the manufacture of products, as well as timeliness in providing services to customers and compliance with the promised service process.
Co-Authors Aditya Tjahya Prayudanto Aferi, Duvan Agung Agung Budiatmo Agus Hermani Agustiono Agustiono Ananda, Fitria Andi Wijayanto Apriatni Endang Prihatini Ardhian Prima Satya Ardiyanto, Nidienna Singgih Ari Pradhanawati Ariani Puspita Dewi Arief Yudhanto Arif Pujiyono Aristyo Adisaputro Arrazi, Ilham Muhammad Arya Willis Nugraha Putra, Arya Willis Nugraha Ayu Rizka Safitri, Ayu Rizka Ayuningtyas, Liana Sekar Bulan Prabawani Dalila Komala Trisnowati, Dalila Komala Dar wanto Darwanto Darwanto Dessy Sembiring Dhammawan, Virya Dharma Arif Rahman, Dharma Arif Dhiya, Saffanah Haura Diffa, Sovy Rahma Dwi Agni Septiyana Edwin CahyaNingrum Setyawati Eka Asmarajati, Alya Putri Elifaz Eldy Endang Larasati Fajar, Ikhsan Al Farizka Ayuningtyas Febiola, Dera Fitria, Difa Nur Fitrie Ariyanti Fitriyadi Fitriyadi Florence Aletta Manalu Garylda Chrisnatha Baskara Hafizh, Khaidar Handayani, Rani Handoyo Djoko Waluyo Hasbi Yasin Herlina Pujiastuti Huda, Addin Khoiri Hutama Dhyanto Putra Ilham Ainuddin Indi Djastuti Irsa, Nurissalisatul Ismailia, Leoni Bunga Istikhomah, Dewi Jati, Dewi Sekar Kaniyah, Dwi Kharismawati, Jessica Wahyu Kiki Afrilia Dewi Lila Tintami Maharani, Rania Rizqika Maya Kurniatun, Maya Muhammad Fadhli Muhammad Thoha Muslim, Muhammad Agil Musthofa Mulyono, Dewangga Aqna Nadhifah, Tuti Naili Farida Nawazirul Lubis Nelly Rhosyida Nenik Woyanti Ngatno Ngatno Nicolas Putrajaya Novianti Agustin, Novianti Nurifa, Virda Apriliasya Nurul Ami Widiyasari, Nurul Ami Nurul Hikmah Nusandini, Anisha Pangaribuan, Kheren Pramesti, Inggita Pramesti, Nafi Addin Prana Sabrina Tamimi Pratiwi, Bernadheta Murni Kusuma Prihandini, Dwi Rahayu Rahayu Ningsih, Ardiyana Dwi Rahman, Akbar Taufikur Rahman, Baskoro Saputra Raisha Sukma Huda, Raisha Sukma Ramadhan, Hilmy Reni Shinta Dewi Riana Aprilia, Riana Rizki, Shofi Amara Rodhiyah Rodhiyah Rosyid Wasiun Rr.Dhatuswasti Hesti Putri, Rr.Dhatuswasti Hesti Saikoo Muhammad, Saikoo Saragih, Theresia Dwi Putri Sari Listyorini Saryadi Saryadi Sekar Widyasari Putri Sendhang Nurseto Septia Caesari, Septia Septianingrum, Chaerunisa Laely Septianingtyas, Dianissa Shara Kaprisa Dewi, Shara Kaprisa Sovy Rahma Diffa Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto P. Hadi Syafitrah, Firza Timurti, Citra Sekar Tri Rahayu Mafrokhah, Tri Rahayu Trivilanita, Alsela Suri Umar, M. Difa'ul Haq Washillah, Muhammad Hafidz Widayanto Widayanto Widiartanto Widiartanto Widiartanto Winda Kartika, Winda Yuwanto Yuwanto Zahrani, Nisrina Zulfanni, Isnia