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Adawiyah, Sa'diyah El

Magister Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Politik, Universitas Muhammadiyah Jakarta

Author-ID : 3335128

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Peran Public Relation Dalam Menarik Minat Peserta Didik Baru Di Madrasah Aliyah Al-Manaar Muhammadiyah Pameungpeuk Kabupaten Garut. Ilham Al-Muqsith; Sa'diyah El Adawiyah
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 2 No. 2 (2024): Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v2i2.788

Intense competition between educational institutions is currently increasingly felt. Schools, both public and private, use various methods to attract the attention of the public. One way is to maximize the role of public relations in promoting the school to attract the interest of prospective new students and be able to improve the school's image. The aim of this research is to provide a complex description regarding the role of public relations in attracting the interest of prospective new students at Madrasah Aliyah Al-Manaar Muhammadiyah Pameungpeuk, Garut Regency, Academic Year 2023/2024. This research uses a descriptive qualitative approach. Data collection methods use observation, interviews and documentation. The research results show that the role of public relations in attracting the interest of new students at Madrasah Aliyah Al-Manaar Muhammadiyah Pameungpeuk Garut Regency for the 2023/2024 academic year includes: creating institutional programs b) helping to publicize institutional programs c) being a mediator between school institutions and the community .

COMMUNITY PARTICIPATION IN SUPPORTING WOMEN ACHIEVING REGIONAL LEADERSHIP Sa’diyah El Adawiyah; Astriana Baiti Sinaga; Lusi Andriyani
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 3 No. 3 (2026): Vol. 03 No. 3 Edisi Juli 2026
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v3i3.2625

Public participation is a hallmark of political modernization. There are two characters used to capture the informant's view of community participation, namely sociological and cultural conditions. Sociological conditions refer to the empirical and objective dimensions of the audience or community participation, which are all people belonging to the infrastructure and political superstructure—the purpose of this study: community participation in supporting women to achieve leadership. The method used in this research is a qualitative approach with case studies. The subjects of this study were three relatively prominent female regional heads, namely: female regional heads from dynastic typology, politician typology and bureaucratic typology. The three women regional heads are incumbent elements. The results of the women's research determine practical steps in realizing tolerance, identifying personal, mostly female regional heads who have a side of attractiveness and power which is carried out together, not to endure joint suffering but for mutual progress.

When Civil Society Leads: Advocacy Coalitions and the Making of Disability Policy in Jakarta Ade Siti Barokah; Evi Satispi; Sa’diyah El Adawiyah; Bambang Soetono
SWATANTRA Vol. 23 No. 2 (2025)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/swatantra.23.2.95-108

This study examines the formulation process of Jakarta Provincial Regulation No. 4 of 2022 on the Fulfilment of the Rights of Persons with Disabilities, focusing on the role of Disabled People’s Organizations (DPOs) in shaping policy outcomes. Using a qualitative approach, data were collected through in-depth interviews and observations involving key actors across policy levels. The study applies the Advocacy Coalition Framework (ACF) and Collaborative Governance to analyze actor interactions, belief systems, and institutional dynamics. The findings reveal that policy formulation was significantly influenced by self-initiated collaboration among DPOs, challenging dominant assumptions that collaborative governance is state-driven. The study also identifies asymmetrical power relations and institutional constraints that shape participation and influence. This research contributes to theoretical development by contextualizing ACF and collaborative governance in the Global South and offers a model for inclusive policy formulation involving marginalized groups.

Dominasi Gender Terbalik dalam Komunikasi Rumah Tangga: Perspektif Dominasi Sosial Realitas ‘Suami Takut Istri’ Karmanto Karmanto; Kelly Ayu Anggraeni; Muhammad Faqih Rusyda; Sa’diyah El Adawiyah; Tria Patrianti
SENTRI: Jurnal Riset Ilmiah Vol. 5 No. 1 (2026): SENTRI : Jurnal Riset Ilmiah, Januari 2026
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v5i1.5391

The household reality commonly referred to as “husbands fearing their wives” in Indonesia reflects a shift in domestic power structures and reveals a form of reversed gender dominance. Within a society deeply rooted in patriarchal values, this shift indicates that household communication functions not merely as a medium for message exchange, but also as a space for negotiation and symbolic contestation between male and female roles. This study aims to conceptually examine the mechanisms of reversed gender dominance in marital communication by employing Social Dominance Theory as the main theoretical framework. The research uses a literature review method, analyzing various academic sources, including scholarly journals, books, and previous studies, that discuss issues of gender communication, power relations, and spousal dynamics within the Indonesian cultural context. The findings suggest that gender dominance within households is relational and dynamic, influenced by social, economic, cultural, and communicative factors between partners. The “husband fearing his wife” phenomenon should not merely be understood as a cultural form of humor, but as a reflection of the transformation of values and power structures in modern society. Through the lens of Social Dominance Theory, this dynamic can be interpreted as a communicative adaptation to social change and the growing awareness of gender equality within contemporary Indonesian families

Strategi Integrated Marketing Communication (Imc) Dalam Membangun Brand Image Rotary Auto Teuku Islamul Izulhaq; Sa’diyah El Adawiyah
Jurnal Impresi Indonesia Vol. 5 No. 5 (2026): Jurnal Impresi Indonesia
Publisher : Riviera Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58344/jii.v5i5.7712

Pasar jasa otomotif Jakarta yang sangat kompetitif menuntut perusahaan untuk memiliki strategi pemasaran yang efektif dalam membangun citra merek yang kuat. Salah satu pendekatan yang digunakan adalah Integrated Marketing Communication (IMC) yang menggabungkan berbagai instrumen komunikasi untuk mencapai pesan yang konsisten. Penelitian ini bertujuan untuk mengevaluasi efektivitas penerapan IMC di Rotary Auto Workshop dalam membangun citra merek di tengah pasar jasa otomotif yang jenuh. Metode:Pendekatan yang digunakan adalah studi kasus kualitatif dengan pengumpulan data melalui wawancara mendalam, observasi, dan dokumentasi. Data dianalisis secara induktif untuk menarik kesimpulan. Temuan penelitian menunjukkan bahwa saluran komunikasi yang paling dominan adalah iklan digital, hubungan masyarakat (PR), dan media sosial. Pengelolaan umpan balik pelanggan secara terus-menerus oleh staf kantor dan admin penjualan menjadi bagian penting dalam pengendalian kualitas. Kolaborasi strategis dengan Key Opinion Leaders (KOL) dan pelayanan yang ramah turut memperkuat identitas merek dan pengenalan konsumen. IMC yang terstruktur dan sinkronisasi pesan yang konsisten, bersama dengan strategi kolaborasi dan pelayanan yang berkualitas, terbukti efektif dalam membangun citra merek yang kuat dan meningkatkan pengenalan merek di pasar otomotif Jakarta.

Dinamika Komunikasi Antar Budaya Dalam Mengatasi Culture Shock Pada Mahasiswa Rantau Di Universitas Muhammadiyah Jakarta Anindia Fardien; Dian Khaeran Khaeran; Muhammad Cahya Panca Wijaya; Sa’diyah El Adawiyah; Tria Patrianti
Jurnal Public Relations (J-PR) Vol. 6 No. 2 (2025): Oktober 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i2.11114

Penelitian ini bertujuan untuk mengetahui dinamika komunikasi mahasiswa rantau dalam menghadapi culture shock ketika beradaptasi di Jakarta. Kajian ini dilatarbelakangi oleh perbedaan budaya, bahasa, dan lingkungan sosial antara daerah asal mahasiswa dengan kehidupan perkotaan Jakarta yang lebih cepat, padat, dan beragam. Penelitian menggunakan pendekatan kualitatif dengan metode studi kasus melalui wawancara mendalam terhadap tiga informan yang berasal dari daerah berbeda. Hasil penelitian menunjukkan bahwa mahasiswa rantau mengalami culture shock dalam bentuk yang variatif, meliputi kendala bahasa dan logat, perbedaan gaya komunikasi yang cenderung lebih blak-blakan, keterkejutan terhadap lingkungan fisik seperti kemacetan dan ritme hidup kota, serta perbedaan pola interaksi sosial dan kebiasaan sehari-hari. Perbedaan tersebut memengaruhi cara mahasiswa berkomunikasi dan membangun relasi dalam lingkungan baru. Proses adaptasi mahasiswa rantau berlangsung melalui komunikasi yang aktif, baik melalui observasi, percakapan, maupun interaksi dengan teman dan keluarga yang tinggal di Jakarta. Dukungan sosial terbukti menjadi faktor penting yang membantu mahasiswa mengelola tekanan psikologis dan memahami norma-norma budaya lokal. Selain itu, kemampuan kesadaran diri (self-awareness) dan sikap terbuka terhadap keberagaman menjadi penentu keberhasilan adaptasi. Penelitian ini menyimpulkan bahwa komunikasi memiliki peran sentral dalam membantu mahasiswa rantau menghadapi culture shock dan menyesuaikan diri dengan budaya Jakarta. Adaptasi yang berhasil bukan hanya ditandai oleh kemampuan mengikuti pola hidup baru, tetapi juga oleh terbentuknya sikap menghargai perbedaan, meningkatnya kepercayaan diri, serta berkembangnya identitas budaya yang lebih fleksibel dan matang.

Efektivitas Komunikasi Digital Instagraam @kemendukbangga_bkkbn Program Quick Win: Dengan Pendekatan Social Media Engagement nelly nuroniah; Rika Utari; Jazil Nusaf Aini; Tria Patrianti; Sa'diyah El adawiyah
Jurnal Public Relations (J-PR) Vol. 7 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v7i1.11516

This study aims to evaluate the effectiveness of Instagram digital communication of the National Population and Family Planning Agency (BKKBN) in supporting the Quick Win Stunting prevention Program through a social media engagement approach. The study used a descriptive qualitative method with digital observation of Instagram accounts @kemendukbangga_bkkbn the period June-November 2025 and analysis of supporting documents. The results of the study show that BKKBN Instagram is effective in increasing the reach and public awareness of stunting issues, characterized by the high number of views, especially from non-follower audiences. However, the engagement that is formed is still dominated by engagement at the cognitive level and has not developed optimally towards affective and behavioral involvement, as can be seen from the stagnation of follower growth and the lack of dialogical interaction. The dominance of working-age and female audiences shows the relevance of the message to policy objectives, but the low involvement of men signals the need for more effective communication strategies. Viewed from the perspective of Two-Way Symmetrical Communication, BKKBN's Instagram communication still tends to be one-way and informative. This study concludes that the success of government digital communication is not only determined by the reach of the message, but also by the quality of continuous dialogical engagement to encourage changes in stunting prevention behavior.

Pengaruh Manajemen Krisis Kasus Hacker Bjorka Terhadap Reputasi Kementerian Komunikasi dan Informatika Muhammad Amar Farhan; Sadiyah El Adawiyah
Cerdika: Jurnal Ilmiah Indonesia Vol. 5 No. 10 (2025): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v5i10.2722

Perkembangan globalisasi menghilangkan batas-batas interaksi dan komunikasi. Hal ini menjadi tantangan bagi pemerintah untuk siap menjaga data pribadi warganya. Munculnya hacker Bjorka adalah salah satu dampak dari globalisasi dan ketidaksiapan pemerintah dalam menjaga data pribadi warganya. Tujuan dari penelitian ini adalah untuk mengukur seberapa besar pengaruh dari manajemen krisis kasus hacker Bjorka terhadap reputasi Kementerian Komunikasi dan Informatika. Penelitian ini menggunakan dua teori, yaitu teori manajemen krisis dengan muatan perencanaan manajemen krisis, upaya menanggulangi krisis, dan peran public relations serta teori reputasi dengan muatan behavior, performance, dan communication. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey dengan kuisioner. Dengan menggunakan sebanyak 90 responden yang dipilih berdasarkan hitungan rumus dan menggunakan stratified random sampling untuk menentukan besar sampel tiap tingkat dari responden yang telah ditentukan. Hasil pada penelitian ini, yaitu: a) Kementerian Komunikasi dan Informatika telah melakukan manajemen krisis dengan baik sesuai dengan teori manajemen krisis; b) Kementerian Komunikasi dan Informatika berhasil menjaga reputasinya dari ancaman krisis yang terjadi akibat hacker Bjorka; c) Ada pengaruh antara manajemen krisis kasus hacker Bjorka terhadap reputasi Kementerian Komunikasi dan Informatika. Dengan ini maka hipotesis nol (H0) ditolak dan hipotesis alternatif (Ha) diterima. Besaran pengaruh yang diberikan dari manajemen krisis terhadap reputasi sebesar 42,6%.

Implementasi Cyber Public Relations pada Instagram @dcikabakery Atika Suri; Sadiyah El Adawiyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2394

Researchers will examine whether Cyber Public Relations activities are effective in improving the D’cika Cakes & Bakery brand. The aim is to analyze the use of social media as an information medium for D'cika Cakes & Bakery in Cyber Public Relations activities referring to Chris Heuer's theory with four indicators, namely context, communication, collaboration and connection. This research was conducted using a qualitative approach with descriptive methods and using interviews and observation as data collection techniques. D'Cika uses various promotional media, including social media, television, digital platforms and billboards, to market its products or services. They specialize in business-to-business marketing communications and are directly involved in B2C activities. D'cika has two accounts, @dcikabakery.official and @dcikabakery, which are managed by the marketing communications team. The brand owner and marketing team have full control over the selection of promotional media. D'Cika Cakes & Bakery uses Instagram to maintain its reputation, utilizing various promotional media such as advertising, public relations and digital marketing. Brand owners and marketing teams control media selection, ensuring product quality and customer satisfaction.

Strategi Public Relations dalam Pengembangan Brand Image di SD NAIS Bekasi Qonita Diah Hidayati; Sadiyah El Adawiyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2400

Educational institutions need to have good relations with the surrounding community. To build a good and optimal image of an educational institution, it is necessary to have an open system for communicating and working well with each party. Nurul Amin Elementary School is an educational institution that has an active role in communicating with the community. There is Public Relations which has carried out its duties by building a positive image through social media. Researchers focus on how to develop a Public Relations Strategy, develop a Brand Image and the benefits provided to the community and schools at SD Nurul Amin Islamic School. The research method that the author uses is a qualitative method, using field research. This descriptive qualitative research uses a phenomenological approach. The results of this research are that SD Nurul Amin Bekasi carried out four main steps, namely: First, by carrying out careful planning related to clear programs, in accordance with the objectives. Second, the formation of an organization which is usually called MASMEDIA or the abbreviation for public relations and media. Third, strategic planning is prepared and approved. Implementations designed and prepared by the school include activities, meetings, parenting outing classes, market days, and so on. Fourth, carry out evaluations, by measuring how big the results are after running, as well as accepting criticism and suggestions from the community.

Co-Authors A I Ramadhan Ade Maulida Ade Muslimat Ade Siti Barokah Agus Ari Afandi Agus Hermanto Agus Hermanto Ahmad Soleh Aida Vitayala Aida Vitayala Hubeis Aida Vitayala Hubeis Alfa Taufan Latif Alfareji Febrian Hanom Alfitra, Musyafa Danish Ali Alamsyah Kusumadinata Alwasih, Alwasih Aminah Swarnawati Andriyani, Lusi Anindia Fardien Anwar Ilmar Ramadhan Astriana Baiti Sinaga Atika Suri Bambang Soetono Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Cecep Effendi Cecep Effendi Cecep Effendi Claudia, Shintia Ira Dharu Dewi Diah Safitri Ningrum Dian Khaeran Khaeran Djoko Susanto Djoko Susanto Djoko Susanto Emmy Suryani Endang Sulastri Evi Satispi Faricha, Rizza Dinda Farida Haryati Fauzalia, Dian Fikri, Muhammad Adzkaar Gilang Wasis Danuarta Hamzah Robbani Hermin Andi Magga Ihwana As’ad Ilham Al-Muqsith Ilham Al-Muqsith Imam Santoso Indrawan Indra Indriasari Indriasari Indriyani Idris Intan Paramita Istianto Budhi Rahardja Jazil Nusaf Aini Karmanto Karmanto Kelly Ayu Anggraeni Khoirudin Khoirudin Lestari, Ayu Ria Linka Azzahra M, Rory Apsa M. Ali Hariawan Maulya, Widya Mawar Mawar Merry Mardina Karauwan Mohammad H. Holle Mubarokah, Fina Abiyya Agustin Muhamad Firzan Akbar Muhammad Amar Farhan Muhammad Cahya Panca Wijaya Muhammad Faqih Rusyda Muhammad Haidul Fikri Muhammad Kindi Fadhil Muhammad Rafid Alfattah Muhimin Mulkan Habibi Nabilah Akhsaniyah Nana Rahdiana Naufal Nur A’lam nelly nuroniah Nur Hamidah, Nur Oktaviana Purnamasari Pariani, Dewi Q, Hawa Arofah Qonita Diah Hidayati Qurotul Putri Riyadi Radjawane, Louise Elizabeth Rahadian Hastomo Rahmanita Ginting Rahmat, Vivi Alayda Retnowati WD Tuti Ridho Ramadhan Rika Utari Sabaruddin Sabaruddin Safitri, Safira Dwinawati Safril Saiful Amir Sallam , Rizki Agus Salsabila, Salsabila Sari, Bella Pusphita Septichia, Charrisa Shanty Syarifah Sri Mulyani Sri Mulyani Sri Ndaru Arthawati Sukarman Sukarman Sulhendri Sulistiani, Indah Sunarti Suryani, Emmy Suryaningsih, Dewi Teuku Islamul Izulhaq Teuku Islamul Izulhaq Titi Sumarti Titi Sumarti Titik Sumarti Tria Patranti Tria Patrianti Tria Patrianti Tria Patrianti Tutik, Hartutik

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