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Adawiyah, Sa'diyah El

Magister Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Politik, Universitas Muhammadiyah Jakarta

Author-ID : 3335128

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Strategi Humas Politeknik Kesehatan Palu Dalam Menarik Calon Mahasiswa Baru Teuku Islamul Izulhaq; Sadiyah El Adawiyah
Concept: Journal of Social Humanities and Education Vol. 3 No. 1 (2024): Maret: Concept: Journal of Social Humanities and Education
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/concept.v3i1.994

The aim of this research is to examine the Public Relations (PR) strategies within the Public Relations Department of the Ministry of Health Polytechnic (Poltekkes) Palu in attracting prospective new students. The study employs Ronald D. Smith's Strategic Planning for Public Relations, which categorizes its steps into four phases: formative research, strategy, tactics, and evaluative research. The research methodology used is a qualitative approach with a case study. Data is collected through observation and interviews with key informants from the Public Relations Department of Poltekkes Palu and relevant stakeholders. The findings from the formative research phase indicate that Poltekkes Palu's PR has identified several conventional strategies that are not effective in attracting new students, such as brochures, banners, and traditional forms of socialization. In the strategy phase, Poltekkes Palu plans to create podcasts to build brand awareness and market through social media as part of a broader marketing tactic. Social media is deemed a highly relevant channel, especially for reaching high school students. During the evaluation of the previous academic year, the Public Relations Department of Poltekkes Palu recognized valuable insights into the shortcomings of their strategies for student recruitment. The evaluation results show that the use of social media and digital marketing was not fully implemented in the previous academic year. Therefore, evaluative research serves as the foundation for identifying areas of improvement and refinement.

COMMUNICATION MANAGEMENT OF THE DEAF COMMUNITY IN INDONESIA PPPA DAARUL QUR'AN D.I. YOGYAKARTA: Communication management, Deaf reciting, and PPPA Darul Qur'an. Fitriatus Sholihah, Diah; El Adawiyah, Sa’diyah
EKOSSISTEM : Islamic Economics, Banking, Law, System Vol. 3 No. 6 (2025): Ekossistem Vol 3 Number 6 Agustus-Maret (2025)
Publisher : EKOSSISTEM : Islamic Economics, Banking, Law, System

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17605/ss4kg250

The Islamic religious education for Deaf Muslims in Indonesia faces various complex challenges, resulting in unequal access to education for deaf and illiterate Muslims. The purpose of the research was to analyze communication management in the Deaf Teaching program. There is research on the descriptive qualitative approach used at the research locus at PPPA Daarul Qur'an Yogyakarta, which is the center of Qur'an education for the Deaf community. Primary data sources were obtained through face-to-face interviews and Zoom media. The results show that planned and inclusive communication management has a significant impact on the education of the Deaf community. In addition, the process of systematic planning and adaptive implementation creates a learning environment that supports growth and active participation. Applying research on the use of visual technology and sign language, the program of the deaf community in Yogyakarta not only meets the needs of religious education but also empowers individuals in the deaf community. The output of this study proves that inclusive and adaptive education can change social dynamics and increase access for people with disabilities.

Theory of cultivation in Korean drama in social media Adawiyah, Sa'diyah El; Patrianti, Tria; Hermanto, Agus; Ginting, Rahmanita
Interaksi: Jurnal Ilmu Komunikasi Vol 14, No 1 (2025): June 2025
Publisher : Master of Communication Science Program, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/interaksi.14.1.104-117

Social media (paid) as a medium to meet the information needs of Korean entertainment shows which are very limited can be watched through Indonesian television media. Of course, this does not rule out the transmission of foreign cultural values and norms that colour and influence the culture of the society in Indonesia. This research aim is to determine what kind of contribution or affect the transmission of Korean culture includes cognitive, affective and behavioural aspects. The method used in this research is descriptive. The technique of collecting data through interviews with informants uses a purposive sampling technique, which is where informants are selected with specific considerations and goals and based on their accessibility by the researcher. The results of this study indicate that there is a process of transmission of Korean popular culture that contributes to the impact of acceptance on the audience from cognitive, affective to conative or behavioural aspects. Among them include, increasing knowledge and understanding, generating interest and changing views, as well as imitating, identifying, and adopting behaviour in terms of imitation and identification theory. This study concludes that the transmission of Korean culture such as Korean drama through social media contributes to the impact of acceptance on the audience, from cognitive, affective to conative or behavioural aspects.

SOSIALISASI DAN PENYUSUNAN STANDAR SERTIFIKASI PRODUK HALAL BAGI UMKM DI LINGKUNGAN UNIVERSITAS MUHAMMADIYAH JAKARTA (MITRA KEDAI KANTIN PANCASILA) Tutik, Hartutik; Adawiyah, Sa'diyah El; sunarti, Sunarti
Universal Raharja Community (URNITY Journal) Vol. 3 No. 2 (2023): URNITY (Universal Raharja Community)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/urnity.v3i2.2745

Makanan dan minuman halal, menjadi kebutuhan pokok bagi umat Islam, oleh karenanya konsumen butuh ketenangan dan kenyamanaan saat mengkonsumsi suatu produk. Sertifikasi halal merupakan salah satu cara pemerintah melalui Majelis Ulama Indonesia menyatakan bahwa suatu produk dinyatakan halal dan aman dikonsumsi. Bagi produsen pencantuman label halal dapat membangun kepercayaan dan loyalitas konsumen terhadap produk tersebut. Lingkungan UMJ sebagai lingkungan akademis yang bernuansa Islam yang memiliki image halal oriented, hendaknya mampu memberikan bukti ke masyarakat bahwa memang benar semua makanan dan minuman yang dijual dilingkukanan UMJ telah memanuhi standar halal meskipun mungkin sertifikat halal belum dimiliki oleh para palaku usaha. Tujuan dari pengabdian masyarakat ini adalah pelaku usaha paham akan pentingnya menjual makan dan minuman yang memiliki standar halal, sehingga aktivitas mulai dari pemilihan bahan, penyimpanan, pengolahan dan penyajian semua telah sesuai dengan standar halal MUI. Setalah memahmi, diharapkan para UMKM dilingkungan UMJ mampu menyiapkan segala sesuatunya untuk bisa diajukan sertifikasi halal. Objek pengabdian masyarakat ini adalah pedagang di Kantin FEB UMJ baik di kantin gedung pancasila, maupun kantin di lokasi lama.

Strategi Digital Public Relations Dalam Meningkatkan Citra Universitas Muhammadiyah Jakarta Nurafifah, Aulia Ayati; Aisyah, Farah; Mahdinar, Mahdinar; Adawiyah, Sa'diyah El
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 5 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v5i1.968

Penelitian ini bertujuan untuk menganalisis strategi digital public relations (Digital PR) yang diterapkan oleh Universitas Muhammadiyah Jakarta dalam upaya meningkatkan citra universitas, serta memahami bagaimana strategi tersebut dijalankan melalui media digital dan kontribusinya dalam membentuk persepsi dan citra positif di kalangan publik. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik wawancara semi terstruktur terhadap pihak-pihak terkait dalam pengelolaan Digital PR di UMJ. Hasil penelitian menunjukkan bahwa strategi Digital PR di UMJ dilakukan secara terencana, dengan pemetaan audiens, penyusunan pesan sesuai kebutuhan, serta pemanfaatan berbagai platform digital seperti Instagram, TikTok, YouTube, dan website resmi. Strategi ini telah membantu memperluas jangkauan komunikasi, membangun citra positif, dan meningkatkan kepercayaan publik. Namun, masih ditemukan tantangan dalam konsistensi pesan, evaluasi dampak yang belum optimal, dan keterbatasan sumber daya manusia. Penelitian ini menyimpulkan bahwa strategi Digital PR di UMJ telah berkontribusi positif dalam membentuk citra universitas, namun perlu pengembangan lebih lanjut terutama pada aspek evaluasi berbasis data dan penguatan hubungan dua arah dengan publik agar dampaknya lebih maksimal.

Peran Public Relation Dalam Menarik Minat Peserta Didik Baru Di Madrasah Aliyah Al-Manaar Muhammadiyah Pameungpeuk Kabupaten Garut. Ilham Al-Muqsith; Sa'diyah El Adawiyah
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 2 No. 2 (2024): Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : LP3M INSTITUT KH YAZID KARIMULLAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v2i2.788

Intense competition between educational institutions is currently increasingly felt. Schools, both public and private, use various methods to attract the attention of the public. One way is to maximize the role of public relations in promoting the school to attract the interest of prospective new students and be able to improve the school's image. The aim of this research is to provide a complex description regarding the role of public relations in attracting the interest of prospective new students at Madrasah Aliyah Al-Manaar Muhammadiyah Pameungpeuk, Garut Regency, Academic Year 2023/2024. This research uses a descriptive qualitative approach. Data collection methods use observation, interviews and documentation. The research results show that the role of public relations in attracting the interest of new students at Madrasah Aliyah Al-Manaar Muhammadiyah Pameungpeuk Garut Regency for the 2023/2024 academic year includes: creating institutional programs b) helping to publicize institutional programs c) being a mediator between school institutions and the community .

Blue Economy-Based City Branding Strategy for Coastal Tourism in 3T Areas (Disadvantaged, Frontier, and Outermost) Adawiyah, Sa'diyah El; Mawar; Tuhumury, Joana Juanita; Rahman, Abdul; Handayani, Suci Lestari
Moneta : Journal of Economics and Finance Vol. 4 No. 2 (2026): April 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v4i2.1353

Kupang Regency in East Nusa Tenggara (NTT) is categorized as a 3T region (Disadvantaged, Frontier, and Outermost) with substantial coastal tourism potential to support sustainable regional development. This study examines the implementation of blue economy based coastal tourism city branding in Kupang Regency using Kavaratzis’ (2004) city branding framework. The study employs a descriptive qualitative design, utilizing direct observation, in-depth interviews, and documentation. Data were collected through purposive sampling of ten key informants from relevant local government agencies, tourism related business actors, and community stakeholders. Semi structured interviews were conducted to explore branding strategies and implementation practices, and the data were analyzed using thematic coding techniques. Data credibility was ensured through triangulation of sources and methods, as well as member checking, while ethical considerations were addressed through informed consent and confidentiality assurance. The findings show that coastal tourism city branding in Kupang Regency is implemented through five interconnected stages: research, deliberation, consultation, action, and communication. The action stage is manifested in community-based ecotourism initiatives, infrastructure and accessibility improvements, and cross-sectoral stakeholder collaboration. These efforts align with the regional development vision of “Kupang Regency Towards Gold 2026” by integrating blue economy principles into coastal tourism development. This study contributes theoretically by contextualizing Kavaratzis’ city branding framework within a coastal tourism setting in 3T regions and practically by offering policy-relevant insights for sustainable tourism branding in resource-constrained areas.

Co-Authors A I Ramadhan Abdul Rahman Ade Maulida Ade Muslimat Agus Ari Afandi Agus Hermanto Agus Hermanto Aida Vitayala Aida Vitayala Hubeis Aida Vitayala Hubeis Aisyah, Farah Alfa Taufan Latif Alfareji Febrian Hanom Alfitra, Musyafa Danish Ali Alamsyah Kusumadinata Alwasih, Alwasih Aminah Swarnawati Anwar Ilmar Ramadhan Astriana Baiti Sinaga Atika Suri Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Cecep Effendi Cecep Effendi Cecep Effendi Claudia, Shintia Ira Dharu Dewi Diah Safitri Ningrum Djoko Susanto Djoko Susanto Djoko Susanto Emmy Suryani Endang Sulastri Faricha, Rizza Dinda Farida Haryati Fauzalia, Dian Fikri, Muhammad Adzkaar Fitriatus Sholihah, Diah Gilang Wasis Danuarta Hamzah Robbani Handayani, Suci Lestari Hermin Andi Magga Ihwana As’ad Ilham Al-Muqsith Ilham Al-Muqsith Imam Santoso Indrawan Indra Indriasari Indriasari Indriyani Idris Intan Paramita Istianto Budhi Rahardja Khoirudin Khoirudin Lestari, Ayu Ria Linka Azzahra M, Rory Apsa M. Ali Hariawan Mahdinar, Mahdinar Maulya, Widya Mawar Mawar Mawar Merry Mardina Karauwan Mohammad H. Holle Mubarokah, Fina Abiyya Agustin Muhamad Firzan Akbar Muhammad Haidul Fikri Muhammad Kindi Fadhil Muhammad Rafid Alfattah Mulkan Habibi Nabilah Akhsaniyah Nana Rahdiana Nur Hamidah, Nur Nurafifah, Aulia Ayati Oktaviana Purnamasari Pariani, Dewi Q, Hawa Arofah Qonita Diah Hidayati Qurotul Putri Riyadi Radjawane, Louise Elizabeth Rahadian Hastomo Rahmanita Ginting Rahmat, Vivi Alayda Retnowati WD Tuti Ridho Ramadhan Sabaruddin Sabaruddin Safitri, Safira Dwinawati Safril Saiful Amir Sallam , Rizki Agus Salsabila, Salsabila Sari, Bella Pusphita Septichia, Charrisa Shanty Syarifah Shintia Ira Claudia Sri Mulyani Sri Mulyani Sri Ndaru Arthawati Sukarman Sukarman Sulhendri Sulistiani, Indah Sunarti Suryani, Emmy Suryaningsih, Dewi Teuku Islamul Izulhaq Titi Sumarti Titi Sumarti Titik Sumarti Tria Patranti Tria Patrianti Tria Patrianti Tria Patrianti Tuhumury, Joana Juanita Tutik, Hartutik

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