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All Journal PROSIDING SEMINAR NASIONAL Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Professional : Jurnal Komunikasi dan Administrasi Publik EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM ETTISAL Journal of Communication Jurnal Bahasa Rupa Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies INJECT (Interdisciplinary Journal of Communication) Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Profetik Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Source: Jurnal Ilmu Komunikasi Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Masyarakat Berdaya dan Inovasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Al-Tsarwah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat JPB Indonesian Journal of Multidisciplinary Science Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Journal of Educational and Cultural Studies Concept: Journal of Social Humanities and Education Universal Raharja Community (URNITY Journal) Jurnal Abdimas: Pengabdian dan Pengembangan Masyarakat Jurnal Indonesia Sosial Sains Open Community Service Journal SWATANTRA Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kajian dan Penelitian Umum Salus Publica Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Spektrum Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Ekspresi: Publikasi Kegiatan Pengabdian Indonesia KHIDMAT SOSIAL Jurnal Bahasa Rupa CommLine HUMANUS : Jurnal Sosiohumaniora Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Proceedings of Jogjakarta Communication Conference (JCC) Ekossistem
Adawiyah, Sa'diyah El
Magister Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Politik, Universitas Muhammadiyah Jakarta
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PELATIHAN CAPACITY BUILDING ANGGOTA  KOPERASI SIMPAN PINJAM DAN PEMBIAYAAN (KSPPS) BMT UMJ Sa'diyah Eladawiyah; Tria Patrianti; Astriana Baiti Sinaga; Agus Hermanto
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 1 No. 3 (2024): JP2N: Mei - Agustus 2024
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/sanp5747

Abstract

Koperasi sebagai bentuk kegiatan ekonomi rakyat berdasar atas azas kekeluargaan, selayaknya dapat berkembang dan menjadi tumpuan dan harapan para anggota dalam meningkatkan kesejahteraan dan perekonomian mereka. Kehadiran koperasi diharapkan menjadi jembatan dalam memenuhi kepentingan anggota dengan kegiatan ekonomi masyarakat sekitar. Tujuan kegiatan ini melakukan Capactiy Building bagi pengurus dan anggota Koperasi Simpan Pinjam dan Pembiayaan Syariah Baitul Maal Watammil Universitas Muhammadiyah Jakarta menggunakan metode Focus Group Discusion dengan melibatkan 50 peserta dari unsur pengurus dan anggota yang hadir  pelatihan. Hasil dari focus group discusion para pengurus dan anggota mendapatkan pengetahuan, penguatan dan pemanfaatan keanggotaan KSPPS BMT UMJ.  Disamping itu juga para peserta yang menghadiri dan ikut pelatihan capacity building mendapatkan keuntungan  berupa manfaat menjadi anggota KSPPS BMT UMJ. Kegiatan pelatihan dilakukan dengan santai dan serius dengan materi pengetahuan tentang koperasi dan Baitul maal wattamil, ekonomi Syariah, psikologi dan diselingi dengan permainan interaktik berkaitan dengan koperasi dan tim work.  Kata kunci: capacity building, koperasi, simpan pinjam, Baitul maal wattamil
IMPLEMENTASI EVENT MANAGEMENT DALAM OPTIMALISASI PUBLIC RELATIONS ORGANISASI Kelvin Dwi Atyra Kelvin; Sa'diyah Eladawiyah
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 2 No. 1 (2024): JP2N :September - Desember 2024
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/6fap0g90

Abstract

Sebagai komponen penting dalam hubungan masyarakat, event management telah berkembang secara signifikan selama bertahun-tahun, menghadirkan banyak tantangan dan peluang bagi organisasi. Penelitian ini mengeksplorasi hubungan rumit antara manajemen acara dan hubungan masyarakat, menganalisis implikasinya dan mengkaji paradigma yang muncul dalam bidang yang dinamis ini. Penelitian ini menggali hubungan mendasar antara event management dan hubungan masyarakat. Penelitian ini mengkaji implikasi event management yang efektif terhadap keberhasilan organisasi. Penelitian ini mengkaji bagaimana acara yang dilaksanakan dengan baik dapat memperkuat kepercayaan pemangku kepentingan, meningkatkan visibilitas media, dan menghasilkan sentimen publik yang positif. Aspek penting dari penelitian ini melibatkan eksplorasi paradigma yang muncul dalam event management melalui prisma hubungan masyarakat. Penelitian ini mengidentifikasi dan menganalisis tren kontemporer dan pendekatan inovatif yang telah mengubah perencanaan dan pelaksanaan acara, hal ini termasuk mengintegrasikan teknologi dan platform digital untuk meningkatkan pengalaman acara, memanfaatkan media sosial untuk keterlibatan dan penguatan secara real-time, dan mengadopsi praktik keberlanjutan untuk menyelaraskan acara dengan tanggung jawab lingkungan dan sosial. Kata kunci: Event management, public relation, organisasi
IMPLEMENTASI EVENT MANAGEMENT DALAM OPTIMALISASI PUBLIC RELATIONS ORGANISASI Kelvin Dwi Atyra Kelvin; Sa'diyah Eladawiyah
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 2 No. 1 (2024): JP2N :September - Desember 2024
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/6fap0g90

Abstract

Sebagai komponen penting dalam hubungan masyarakat, event management telah berkembang secara signifikan selama bertahun-tahun, menghadirkan banyak tantangan dan peluang bagi organisasi. Penelitian ini mengeksplorasi hubungan rumit antara manajemen acara dan hubungan masyarakat, menganalisis implikasinya dan mengkaji paradigma yang muncul dalam bidang yang dinamis ini. Penelitian ini menggali hubungan mendasar antara event management dan hubungan masyarakat. Penelitian ini mengkaji implikasi event management yang efektif terhadap keberhasilan organisasi. Penelitian ini mengkaji bagaimana acara yang dilaksanakan dengan baik dapat memperkuat kepercayaan pemangku kepentingan, meningkatkan visibilitas media, dan menghasilkan sentimen publik yang positif. Aspek penting dari penelitian ini melibatkan eksplorasi paradigma yang muncul dalam event management melalui prisma hubungan masyarakat. Penelitian ini mengidentifikasi dan menganalisis tren kontemporer dan pendekatan inovatif yang telah mengubah perencanaan dan pelaksanaan acara, hal ini termasuk mengintegrasikan teknologi dan platform digital untuk meningkatkan pengalaman acara, memanfaatkan media sosial untuk keterlibatan dan penguatan secara real-time, dan mengadopsi praktik keberlanjutan untuk menyelaraskan acara dengan tanggung jawab lingkungan dan sosial. Kata kunci: Event management, public relation, organisasi
Pengaruh Manajemen Krisis Sec Bowl terhadap Reputasi Perusahaan Suryaningsih, Dewi; Mubarokah, Fina Abiyya Agustin; Rahmat, Vivi Alayda; Alfitra, Musyafa Danish; El Adawiyah, Sadiyah
Innovative: Journal Of Social Science Research Vol. 5 No. 1 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i1.17614

Abstract

Product cleanliness is very important in a country like Indonesia. Therefore, if a crisis issue arises related to the cleanliness of cutlery and cooking utensils on SecBowl products, it could trigger a crisis. This crisis occurred at Secbowl where there was a violation of employee SOPs in the case of washing cutlery and cooking utensils. This case started when an Indonesian influencer (codeblu) who has 1.3 million followers on TikTok started a disclosure about one of the SecBowl places in Kuningan which allegedly washed its cutlery and cooking utensils in the toilet. Therefore, the Secbowl company carried out a series of crisis management. This is then interesting to research, whether this action can affect the company's reputation. With the aim of finding out how much influence the crisis management carried out by Secbowl had on the Company's reputation. This research used quantitative methods and a survey was conducted on 68 respondents and the results showed that the influence of the independent variable on the dependent variable was 24%.
Manajemen Event Rokest Party 2024 Sebagai Media Komunikasi Pengenalan Seni Grafiti Alfareji Febrian Hanom; Bintang Awal Ramadhan; Muhamad Firzan Akbar; Qurotul Putri Riyadi; Carolina Fernanda Diaz Aprianto; Linka Azzahra; Nabilah Akhsaniyah; Gilang Wasis Danuarta; Sadiyah El Adawiyah
Ekspresi : Publikasi Kegiatan Pengabdian Indonesia Vol. 1 No. 3 (2024): Publikasi Kegiatan Pengabdian Indonesia
Publisher : Asosiasi Seni Desain dan Komunikasi Visual Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/ekspresi.v1i3.230

Abstract

Graffiti art is a form of art that possesses unique qualities and distinct market value compared to other art forms. However, it is still often seen as vandalism that damages public property in the eyes of society. There is a need for communication channels to introduce graffiti to the Indonesian public in order to change this perception. Through the Rokest Party 2024 event held on July 6th at Cafe Kaldi.Id Juanda Depok, the Rokest community, together with Communication Science students from the Faculty of Social and Political Sciences at Muhammadiyah University of Jakarta, organized this event with the intention of introducing graffiti and promoting the market value of graffiti artworks within the Rokest community. The event implementation method followed Glodblatt's event planning model, which includes research, design, planning, coordination, and evaluation. Therefore, this event can be considered successful as a communication medium for introducing graffiti, despite needing further improvements and evaluation.
Implementasi Integrated Marketing Communication (IMC) Pada Public Relations PT Dream Tours and Travel Dalam Mempertahankan Pelanggan Putri Debby; Oktaviana Purnamasari; Sa’diyah El Adawiyah
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4352

Abstract

The goal of this study is to investigate how Dream Tours and Travel LTD utilizes Integrated Marketing Communication (IMC) to keep customers coming back. The research approach taken is descriptive and qualitative, with participants including management from Dream Tours and Travel LTD and Umrah pilgrims. Information was gathered through interviews, observations, and documentation, and then analyzed using qualitative methods. The findings revealed that Dream Tours and Travel LTD has successfully executed an IMC strategy by utilizing a range of communication channels that work together seamlessly. The company utilizes customer data to present relevant offers, develops informative content to build trust, and conducts analysis to adjust their communication strategy. The strategic and tactical implementation of IMC has contributed to increased customer engagement and strengthened brand loyalty. In conclusion, Dream Tours and Travel LTD's implementation of IMC has been successful in retaining customers and can serve as a model for other companies in the same industry.
Implementasi Integrated Marketing Communication (IMC) Pada Public Relations PT Dream Tours and Travel Dalam Mempertahankan Pelanggan Putri Debby; Oktaviana Purnamasari; Sa’diyah El Adawiyah
Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Vol 8 No 2 (2024): SANTHET: (JURNAL SEJARAH, PENDIDIKAN DAN HUMANIORA) 
Publisher : Proram studi pendidikan Sejarah Fakultas Keguruan Dan Ilmu Pendidikan Universaitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/santhet.v8i2.4352

Abstract

The goal of this study is to investigate how Dream Tours and Travel LTD utilizes Integrated Marketing Communication (IMC) to keep customers coming back. The research approach taken is descriptive and qualitative, with participants including management from Dream Tours and Travel LTD and Umrah pilgrims. Information was gathered through interviews, observations, and documentation, and then analyzed using qualitative methods. The findings revealed that Dream Tours and Travel LTD has successfully executed an IMC strategy by utilizing a range of communication channels that work together seamlessly. The company utilizes customer data to present relevant offers, develops informative content to build trust, and conducts analysis to adjust their communication strategy. The strategic and tactical implementation of IMC has contributed to increased customer engagement and strengthened brand loyalty. In conclusion, Dream Tours and Travel LTD's implementation of IMC has been successful in retaining customers and can serve as a model for other companies in the same industry.
Pengaruh Integrated Marketing Communication terhadap Brand Image Glad2glow Salsabila, Salsabila; Maulya, Widya; Q, Hawa Arofah; Hamidah, Nur; El Adawiyah, Sadiyah
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.17706

Abstract

This study aims to provide an explanation of Integrated Marketing Communication (IMC) and Glad2glow's brand image. This study was conducted with a quantitative approach and using an online survey method. 38 people surveyed purchased and knew Glad2glow products. To show the role of IMC in creating a positive brand image and increasing consumer loyalty, data analysis was conducted using a simple linear regression test with the help of SPSS. To develop a more integrated and efficient marketing strategy, Glad2glow can consider the suggestions given.
Pengaruh Event Syncrhronize Festival 2024 terhadap Peningkatan Citra dalam Program "Green Movement" Sallam , Rizki Agus; M, Rory Apsa; Alwasih, Alwasih; Fikri, Muhammad Adzkaar; Sari, Bella Pusphita; El Adawiyah, Sadiyah
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.17761

Abstract

Synchronize Festival is an annual music festival in Indonesia featuring various music genres and has become one of the largest in Southeast Asia. Since its inception, the festival not only offers entertainment but also introduces the Green Movement program aimed at raising environmental awareness. This study aims to analyze the influence and effectiveness of the Green Movement program on enhancing the image of Synchronize Festival 2024. The research method used is a quantitative approach with data collection techniques through questionnaires distributed to 100 respondents, and analysis using Structural Equation Modeling (SEM) with the SMARTPLS application. The results show that the Green Movement program, which includes waste reduction, the use of tumblers, and promoting eco-friendly transportation, has a significant impact on improving the festival's image in the eyes of the audience. The program successfully reduced festival waste and plastic bottle usage, as well as increased visitor participation in the Bike to Synchronize program. Additionally, the study found that the majority of the festival attendees were young individuals with a high environmental awareness, which contributed to the success of the program. The structural model evaluation results indicate that the Green Movement explains 68.2% of the improvement in the festival's image.Thus, the Green Movement program proves effective in strengthening Synchronize Festival's image as an environmentally friendly music event. This study concludes that this initiative not only provides positive impacts on the environment but can also serve as a model for similar events in the future.
Audit Mini Komunikasi dalam Event Business Bootcamp dan Pemberdayaan Perempuan di Trenggalek Suryani, Emmy; Adawiyah, Sa’diyah El
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.844

Abstract

Trenggalek Regency organized the Perempuan Hebat Trenggalek Meroket event as part of a public relations initiative for women's empowerment, successfully attracting over 1,700 participants within six months. This research aims to evaluate the event’s effectiveness in empowering women, identify vulnerabilities and provide recommendations through qualitative analysis. This study employs a communication mini-audit to examine four aspects: management, organization, communication, and feedback. The management aspect is analyzed using Joe Goldblatt's event management theory. The researchers collected data through in-depth interviews and documentation. The findings indicate that the event effectively contributed to women's empowerment. Vulnerabilities were identified in the management aspect, particularly in the preparation phase and coordination between the Trenggalek Regency Government and village heads. Additionally, the evaluation process between the Event Organizer and the Trenggalek Regency Government had not been conducted thoroughly. In the communication aspect, vulnerabilities points were identified in the Trenggalek Regency Government's limited communication with village heads and the insufficient publicity of the event's impact
Co-Authors A I Ramadhan Ade Maulida Ade Muslimat Agus Ari Afandi Agus Hermanto Agus Hermanto Aida Vitayala Aida Vitayala Hubeis Aida Vitayala Hubeis Alfa Taufan Latif Alfareji Febrian Hanom Alfitra, Musyafa Danish Ali Alamsyah Kusumadinata Alwasih, Alwasih Aminah Swarnawati Anwar Ilmar Ramadhan Astriana Baiti Sinaga Atika Suri Bagas Setyohartono Baharudin Noveriyanto Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Cecep Effendi Cecep Effendi Cecep Effendi Claudia, Shintia Ira Dharu Dewi Diah Safitri Ningrum Djoko Susanto Djoko Susanto Djoko Susanto Emmy Suryani Endang Sulastri Faricha, Rizza Dinda Farida Haryati Fauzalia, Dian Fikri, Muhammad Adzkaar Fitriatus Sholihah, Diah Gilang Wasis Danuarta Hamzah Robbani Hartutik Hartutik Hermin Andi Magga Ihwana As’ad Ilham Al-Muqsith Imam Santoso Indrawan Indra Indriasari Indriasari Indriyani Idris Intan Paramita Istianto Budhi Rahardja Khoirudin Khoirudin Lestari, Ayu Ria Linka Azzahra M, Rory Apsa M. Ali Hariawan Maulya, Widya Mawar Mawar Merry Mardina Karauwan Mohammad H. Holle Mubarokah, Fina Abiyya Agustin Muhamad Firzan Akbar Muhammad Haidul Fikri Muhammad Kindi Fadhil Muhammad Rafid Alfattah Mulkan Habibi Nabilah Akhsaniyah Nana Rahdiana Nur Hamidah, Nur Oktaviana Purnamasari Pariani, Dewi Q, Hawa Arofah Qonita Diah Hidayati Qurotul Putri Riyadi Radjawane, Louise Elizabeth Rahadian Hastomo Rahmat, Vivi Alayda Retnowati WD Tuti Ridho Ramadhan Sabaruddin Sabaruddin Safitri, Safira Dwinawati Safril Saiful Amir Sallam , Rizki Agus Salsabila, Salsabila Sari, Bella Pusphita Septichia, Charrisa Shanty Syarifah Shintia Ira Claudia Sri Mulyani Sri Mulyani Sri Ndaru Arthawati Sukarman Sukarman Sulhendri Sulistiani, Indah Sunarti Sunarti Suryani, Emmy Suryaningsih, Dewi Swarnawati, Aminah Teuku Islamul Izulhaq Titi Sumarti Titi Sumarti Titik Sumarti Tria Patranti Tria Patrianti Tria Patrianti