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Adawiyah, Sa'diyah El

Magister Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Politik, Universitas Muhammadiyah Jakarta

Author-ID : 3335128

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Pengaruh Event Syncrhronize Festival 2024 terhadap Peningkatan Citra dalam Program "Green Movement" Sallam , Rizki Agus; M, Rory Apsa; Alwasih, Alwasih; Fikri, Muhammad Adzkaar; Sari, Bella Pusphita; El Adawiyah, Sadiyah
Innovative: Journal Of Social Science Research Vol. 5 No. 2 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i2.17761

Synchronize Festival is an annual music festival in Indonesia featuring various music genres and has become one of the largest in Southeast Asia. Since its inception, the festival not only offers entertainment but also introduces the Green Movement program aimed at raising environmental awareness. This study aims to analyze the influence and effectiveness of the Green Movement program on enhancing the image of Synchronize Festival 2024. The research method used is a quantitative approach with data collection techniques through questionnaires distributed to 100 respondents, and analysis using Structural Equation Modeling (SEM) with the SMARTPLS application. The results show that the Green Movement program, which includes waste reduction, the use of tumblers, and promoting eco-friendly transportation, has a significant impact on improving the festival's image in the eyes of the audience. The program successfully reduced festival waste and plastic bottle usage, as well as increased visitor participation in the Bike to Synchronize program. Additionally, the study found that the majority of the festival attendees were young individuals with a high environmental awareness, which contributed to the success of the program. The structural model evaluation results indicate that the Green Movement explains 68.2% of the improvement in the festival's image.Thus, the Green Movement program proves effective in strengthening Synchronize Festival's image as an environmentally friendly music event. This study concludes that this initiative not only provides positive impacts on the environment but can also serve as a model for similar events in the future.

Audit Mini Komunikasi dalam Event Business Bootcamp dan Pemberdayaan Perempuan di Trenggalek Suryani, Emmy; Adawiyah, Sa’diyah El
Jurnal Spektrum Komunikasi Vol 13 No 1 (2025): Jurnal Spektrum Komunikasi : March 2025
Publisher : LPPM Stikosa - AWS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37826/spektrum.v13i1.844

Trenggalek Regency organized the Perempuan Hebat Trenggalek Meroket event as part of a public relations initiative for women's empowerment, successfully attracting over 1,700 participants within six months. This research aims to evaluate the event’s effectiveness in empowering women, identify vulnerabilities and provide recommendations through qualitative analysis. This study employs a communication mini-audit to examine four aspects: management, organization, communication, and feedback. The management aspect is analyzed using Joe Goldblatt's event management theory. The researchers collected data through in-depth interviews and documentation. The findings indicate that the event effectively contributed to women's empowerment. Vulnerabilities were identified in the management aspect, particularly in the preparation phase and coordination between the Trenggalek Regency Government and village heads. Additionally, the evaluation process between the Event Organizer and the Trenggalek Regency Government had not been conducted thoroughly. In the communication aspect, vulnerabilities points were identified in the Trenggalek Regency Government's limited communication with village heads and the insufficient publicity of the event's impact

Islamic Brand Sahaja in Commercial TV Advertising Messages: Toward the Islamisation of the product Hermanto, Agus; El Adawiyah, Saâ€™diyah; Patrianti, Tria
Wawasan: Jurnal Ilmiah Agama dan Sosial Budaya Vol 7 No 1 (2022)
Publisher : the Faculty of Ushuluddin, UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/jw.v7i1.15708

Commercial TV advertising can translate everything from the advertiser's goals through communicative, educative, and entertaining messages. As in the commercial TV advertisement message, Sahaja socialises the Islamic brand, which aims to be able to dialogue with the target market of Indonesian Muslims. This study aimed to determine the visual and narrative form of the Islamic brand of Sahaja's commercial TV advertising message. This study uses a qualitative approach with narrative analysis, how do communicators tell stories. The data collection techniques are observing Sahaja's advertising materials and literature study, analysing each ad frame and duration individually, and selecting and grouping according to the research focus for data presentation. In conclusion, Sahaja's commercial TV commercial carries #NawaituSahaja as its creative foundation. It shows a visual story of a happy family living their life and worship with white domination. Five essential keys visible reflections of Islamic brands narrate the form of a brand that identifies with Islamic characteristics. This research is expected to help provide input or reference for further research and considerations in building an Islamic brand.

Digital Marketing Communication Strategy of Internet Service Provider Companies in Strengthening Brand Awareness Rahadian Hastomo; Tria Patrianti; Sa’diyah El Adawiyah
Jurnal Indonesia Sosial Sains Vol. 6 No. 4 (2025): Jurnal Indonesia Sosial Sains
Publisher : CV. Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jiss.v6i4.1707

In the competitive ISP industry, brand awareness is crucial for customer retention and market growth. Digital marketing communication strategies offer a powerful tool to enhance brand visibility, yet their effectiveness for ISPs remains underexplored. This study examines how ISPs in Indonesia utilize digital communication channels to strengthen brand awareness, identifying key strategies and their impact. A quantitative approach was employed, with data collected from 500 internet users via stratified random sampling. A validated questionnaire measured variables like social media engagement, email marketing, and brand recall. SPSS software facilitated descriptive and regression analyses. Results indicated that social media (69.04% adoption) and banners (47.37%) were the most effective channels, with content relevance and interactivity significantly boosting brand recognition (p < 0.05). Challenges included misinformation risks and low engagement in email campaigns. The study underscores the need for ISPs to prioritize interactive, platform-specific content and integrate metrics-driven campaigns. Policymakers and marketers can leverage these insights to design targeted digital strategies, fostering trust and loyalty in a dynamic market.

Pengaruh Human Relations Terhadap Kinerja Karyawan Politeknik Sahid Jakarta Faricha, Rizza Dinda; Adawiyah, Sa’diyah El; Kusumadinata, Ali Alamsyah
HUMANUS : Jurnal Sosiohumaniora Nusantara Vol. 2 No. 2 (2025): HUMANUS (Jurnal Sosiohumaniora Nusantara)
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/cf6h4a63

Human Relations (hubungan antar manusia) dalam sebuah perusahan atau organisasi memiliki peranan penting untuk membangun hubungan komunikasi yang baik untuk mencapai tujuan kepuasan batin antar sesama karyawan. Dengan mengetahui tingkat kegiatan Human Relations yang perlu dijalankan oleh setiap karyawan terhadap peningkatan kinerja karyawan maka dapat membawa dampak perubahan baik untuk perusahaan maupun organisasi. Tujuan penelitian ini untuk mengukur Kinerja karyawan di Politeknik Sahid Jakarta, Kegiatan Human Relations di Politeknik Sahid Jakarta, dan seberapa besar pengaruh kegiatan Human Relations terhadap Kinerja karyawan di Politeknik Sahid Jakarta. Populasi dan sampel dalam penelitian ini adalah sebanyak 68 karyawan di Politeknik Sahid Jakarta. Penelitian ini menggunakan metode survey dengan pendekatan kuantitatif. Teori yang digunakan dalam penelitian ini adalah Human Relations dan Kinerja Karyawan. Hasil penelitian ini adalah diketahui Human Relations dan Kinerja karyawan di Politeknik Sahid sangat kuat dan signifikan. Hal ini juga ditunjukkan dengan nilai rata-rata jawaban responden pada variabel Human Relations (X) sebesar 4.43. Pada variabel Kinerja karyawan (Y) menunjukkan nilai rata-rata jawaban responden sebesar 3.89. Pada penelitian ini juga menunjukkan bahwa Pengaruh Human Relations terhadap Kinerja Karyawan di Politeknik Sahid Jakarta sebesar 65.7% sementara sisanya 34.3% dipengaruhi faktor-faktor lain. Dengan ini menunjukkan bahwa pada penelitian ini terdapat pengaruh Human Relations terhadap Kinerja karyawan di Politeknik Sahid Jakarta.

The Influence of Social Media on Policy Issues Central Java Government El Adawiyah, Sa'diyah; Hermanto, Agus; Patrianti, Tria
Jogjakarta Communication Conference (JCC) Vol. 3 No. 1 (2025): The 6th Jogjakarta Communication Conference (JCC)
Publisher : Jogjakarta Communication Conference (JCC)

Show Abstract | Download Original | Original Source | Check in Google Scholar

The use of social media as a new media era, which is also often referred to as the digital era, is digitalized. This study was conducted using a quantitative approach through surveys. The study runs from May to June 2024 at all stages, including the collection of primary data in the field. This study produced the main findings, among others: the community is not sufficiently exposed to various issues related to development programs or policies because only about 15.8% of the people of Central Java have been exposed to program/policy issues carried out by the Government in the last three years. The social assistance program (bansos) has received the highest public recognition compared to other programs, in line with the existence of the Social Assistance program which is run by the government very intensively to support the underprivileged. Public exposure to various types of social media and information channels owned by the Central Java Provincial Government is also relatively low. However, the level of public visits to social media and existing information channels is relatively good. The community also gives a relatively good assessment of the services provided by the managers of existing social media accounts, because they provide adequate responses and services for the various forms of interaction they make. Likewise, complaints, although still on a small scale, but the response given by officers or policy managers to the problems they complained about is considered very satisfactory.

Komodifikasi Ketiak dalam Pesan Deodoran Pada Iklan TV Komersial melalui pendekatan Brand Positioning Hermanto, Agus; Adawiyah, Sa’diyah El; Haryati, Farida; Idris, Indriyani; Septichia, Charrisa
Jurnal Communio : Jurnal Jurusan Ilmu Komunikasi Vol 14 No 2 (2025): July
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jikom.v14i2.9556

Penelitian ini dilakukan pada tahun 2023 dengan menggunakan pendekatan kualitatif dan analisis konstruktivis. Teknik pengumpulan data dengan melakukan pengamatan 6 materi pesan iklan TV deodoran dari beragam brand ternama dan studi pustaka. Melakukan analisis satu persatu setiap frame dan durasi iklan serta menyeleksi dan mengelompokkan yang sesuai dengan fokus penelitian untuk penyajian data. Menggunakan triangulasi sumber (data), berupa dokumen dan arsip dalam proses analisisnya. Didapat kesimpulan bahwa ketiak sebagai visual kunci dalam pesan iklan TV yang menjadi alat tranformasi nilai melalui reproduksi kreatif tentang realitas dari keterkaitan antara ketiak dengan deodorant. Ditanamkan pengiklan kedalam pikiran konsumen dari realitas ekspresi pasar sasaran, implementasi dalam pengalihan nilai, dimensi dalam memberikan perbedaan nilai, signifikansi siasat dalam melahirkan nilai, kunci bagi pemeliharaan nilai dan sensasi nilai sebagai alat pemasaran bagi terciptanya keuntungan.

Pengaruh Event Pro Audio Visual, LED, Lighting & Musik Indonesia 2024 Terhadap Citra Perusahaan Kristamedia Pratama: Survei pada Pengunjung Event Pro Audio Visual, Lighting & Musik Indonesia 2024 Muhammad Kindi Fadhil; Sadiyah El Adawiyah
Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Vol. 1 No. 3 (2025): Agustus : Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi
Publisher : Asosiasi Peneliti dan Pengajar Ilmu Sosial Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/dialogika.v1i3.505

The development of the Mice Industry in Indonesia is growing, this can be seen in 2023 as many as 97.86% of event organizers have returned to being held. The purpose of this study is to measure and analyze the PRO Audio Visual, LED, Lighting & Music Indonesia 2024 Event, the image of PT. Kristamedia Pratama at the PRO Audio Visual, LED, Lighting & Music Indonesia 2024 event, the influence of the PRO Audio Visual, LED, Lighting & Music Indonesia 2024 event on the image of PT Kristamedia Pratama. The theory used for the event is a means for the company as a public relations to introduce and communicate the brand to potential consumers involved in the event and the company's image is a form of intangible asset in a company that has a uniqueness that is easy to identify but difficult to imitate. The research approach uses quantitative. The research method uses a survey. The data collection technique uses simple random sampling with a research sample of 100 respondents. The data collection method uses a questionnaire. The data analysis methods used are validity testing, reliability testing, frequency analysis, correlation analysis, simple linear regression analysis. The results of the study show that events have an overall average value of 4.03, while corporate image has an overall average value of 4.09. Events have a positive and significant effect on corporate image. The r-square value in the coefficient of determination test shows that events have a 45.4% effect on corporate image.

PERAN PEREMPUAN DALAM KOMUNIKASI MITIGASI BENCANA Sa'diyah El Adawiyah
KHIDMAT SOSIAL: Journal of Social Work and Social Services Vol. 6 No. 1 (2025)
Publisher : KHIDMAT SOSIAL: Journal of Social Work and Social Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jks.v6i1.27980

Mitigasi bencana, akan selalu melibatkan perempuan yang menjadi korban terdampak bencana. Setidaknya ada dua aspek perempuan dalam mitigasi bencana yaitu kelompok rentan dan kelompok potensial Perempuan sebagai kelompok rentan akan dipandang sebagai korban bencana. Perempuan dianggap lemah, sehingga memiliki resiko tinggi terdampak dari bencana seperti, kematian, cidera disamping pandangan lain yang menganggap perempuan tidak memiliki pengetahuan yang cukup untuk menyiapkan dirinya dalam menghadapi bencan Perempuan memiliki peran strategis dalam menghadapi bencana agar resiko yang ditimbulkan dapat ditekan melalui upaya meningkatkan peran perempuan dalam komunikasi mitigasi bencana. Peran perempuan dalam komunikasi mitigasi bencana pendekatan soft power yaitu penyebaran informasi untuk mempersiapkan siap siaga masyarakat menghadapi bencana. Kedua, hard power persiapan sarana dan prasarana berupa bangunan fisik, membangun saran komunikasi, mendirikan tenda, membangun dapur umum dan sebagainya yang merupakan bagian dari mitigasi bencana. Tujuan artikel ini adalah bagaimana peran perempuan dalam komuikasi mitigasi bencana. Metode penelitian menggunakan literatur review yang bersumber dari artikel, buku, dokumen dari berbagai sumber terkait peran perempuan dalam komunikasi mitigasi bencana. Hasil Perempuan memainkan peran strategis dalam penanggulangan bencana. Sebagai agen perubahan yang dapat membantu dirinya, keluarga dan masyarakat untuk memiliki ketahanan terhadap bencana.Perempuan memiliki daya empati, ketekunan, kejujuran dan sensitivitas yang lebih baik dalam penanganan bencana. Perlunya sosialisasi mitigasi bencana melalui komunikasi yang efektif sebelum bencana, saat dan setelah bencana terjadi melalui rekonstruksi dan rehabilitasi. Kata kunci :Peran, Perempuan, Komunikasi Bencana, Mitigasi, bencana .

Pengaruh Gaya Komunikasi, Transparansi, dan Kepemimpinan Kepala Desa terhadap Kinerja Pegawai Desa dengan Keterlibatan Badan Permusyawaratan Desa (BPD) sebagai Variabel Mediasi Pariani, Dewi; Adawiyah, Sa'diyah El; Patrianti, Tria
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5333

Penelitian ini bertujuan untuk menganalisis pengaruh gaya komunikasi, transparansi, dan kepemimpinan kepala desa terhadap kinerja pegawai desa di Desa Sei Kayu, Kecamatan Kapuas Barat, dengan keterlibatan Badan Permusyawaratan Desa (BPD) sebagai variabel mediasi. Metode penelitian yang digunakan adalah pendekatan kuantitatif dengan sampel sebanyak 30 responden, yang terdiri dari pegawai desa dan anggota BPD. Pengumpulan data dilakukan melalui kuesioner dan dokumentasi, kemudian dianalisis menggunakan Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa gaya komunikasi dan kepemimpinan kepala desa memiliki pengaruh positif dan signifikan terhadap kinerja pegawai desa, sedangkan transparansi tidak berpengaruh signifikan. Keterlibatan BPD tidak memediasi pengaruh gaya komunikasi dan kepemimpinan terhadap kinerja pegawai desa. Penelitian ini memberikan kontribusi pada pengembangan model pemerintahan desa yang lebih efektif dengan memperhatikan peran komunikasi, kepemimpinan, dan transparansi.

Co-Authors A I Ramadhan Ade Maulida Ade Muslimat Agus Ari Afandi Agus Hermanto Agus Hermanto Aida Vitayala Aida Vitayala Hubeis Aida Vitayala Hubeis Aisyah, Farah Alfa Taufan Latif Alfareji Febrian Hanom Alfitra, Musyafa Danish Ali Alamsyah Kusumadinata Alwasih, Alwasih Aminah Swarnawati Anwar Ilmar Ramadhan Astriana Baiti Sinaga Atika Suri Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Cecep Effendi Cecep Effendi Cecep Effendi Claudia, Shintia Ira Dharu Dewi Diah Safitri Ningrum Djoko Susanto Djoko Susanto Djoko Susanto Emmy Suryani Endang Sulastri Faricha, Rizza Dinda Farida Haryati Fauzalia, Dian Fikri, Muhammad Adzkaar Fitriatus Sholihah, Diah Gilang Wasis Danuarta Hamzah Robbani Hermin Andi Magga Ihwana As’ad Ilham Al-Muqsith Imam Santoso Indrawan Indra Indriasari Indriasari Indriyani Idris Intan Paramita Istianto Budhi Rahardja Khoirudin Khoirudin Lestari, Ayu Ria Linka Azzahra M, Rory Apsa M. Ali Hariawan Mahdinar, Mahdinar Maulya, Widya Mawar Mawar Merry Mardina Karauwan Mohammad H. Holle Mubarokah, Fina Abiyya Agustin Muhamad Firzan Akbar Muhammad Haidul Fikri Muhammad Kindi Fadhil Muhammad Rafid Alfattah Mulkan Habibi Nabilah Akhsaniyah Nana Rahdiana Nur Hamidah, Nur Nurafifah, Aulia Ayati Oktaviana Purnamasari Pariani, Dewi Q, Hawa Arofah Qonita Diah Hidayati Qurotul Putri Riyadi Radjawane, Louise Elizabeth Rahadian Hastomo Rahmanita Ginting Rahmat, Vivi Alayda Retnowati WD Tuti Ridho Ramadhan Sabaruddin Sabaruddin Safitri, Safira Dwinawati Safril Saiful Amir Sallam , Rizki Agus Salsabila, Salsabila Sari, Bella Pusphita Septichia, Charrisa Shanty Syarifah Shintia Ira Claudia Sri Mulyani Sri Mulyani Sri Ndaru Arthawati Sukarman Sukarman Sulhendri Sulistiani, Indah Sunarti Suryani, Emmy Suryaningsih, Dewi Teuku Islamul Izulhaq Titi Sumarti Titi Sumarti Titik Sumarti Tria Patranti Tria Patrianti Tria Patrianti Tria Patrianti Tutik, Hartutik

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