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All Journal PROSIDING SEMINAR NASIONAL Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Professional : Jurnal Komunikasi dan Administrasi Publik EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM ETTISAL Journal of Communication Jurnal Bahasa Rupa Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies INJECT (Interdisciplinary Journal of Communication) Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Profetik Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Source: Jurnal Ilmu Komunikasi Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Masyarakat Berdaya dan Inovasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Al-Tsarwah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat JPB Indonesian Journal of Multidisciplinary Science Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Journal of Educational and Cultural Studies Concept: Journal of Social Humanities and Education Universal Raharja Community (URNITY Journal) Jurnal Abdimas: Pengabdian dan Pengembangan Masyarakat Jurnal Indonesia Sosial Sains Open Community Service Journal SWATANTRA Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kajian dan Penelitian Umum Salus Publica Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Spektrum Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Ekspresi: Publikasi Kegiatan Pengabdian Indonesia KHIDMAT SOSIAL Jurnal Bahasa Rupa CommLine HUMANUS : Jurnal Sosiohumaniora Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Proceedings of Jogjakarta Communication Conference (JCC) Ekossistem
Adawiyah, Sa'diyah El
Magister Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Politik, Universitas Muhammadiyah Jakarta
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Pelatihan capacity building pengurus koperasi pasar ciputat mandiri Sabaruddin Sabaruddin; Sulhendri Sulhendri; Sa'diyah El Adawiyah
Open Community Service Journal Vol. 2 No. 2 (2023): Open Community Service Journal
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/ocsj.v2i2.37

Abstract

Koperasi sebagai bentuk kegiatan ekonomi rakyat berdasar atas azas kekeluargaan, selayaknya dapat berkembang dan menjadi tumpuan dan harapan para anggota dalam meningkatkan kesejahteraan dan perekonomian mereka. Kehadiran koperasi diharapkan menjadi jembatan dalam memenuhi kepentingan anggota dengan kegiatan ekonomi masyarakat sekitar. Namun dalam perjalanannya, tidak jarang kehadiran koperasi justru tidak bermanfaat bagi anggota sehingga koperasi cenderung ditinggalkan para anggotanya. Kondisi ini terjadi pada Koperasi Pasar Ciputat Mandiri di Ciputat, Tangerang Selatan. Koperasi Pasar Ciputat Mandiri sudah berdiri selama 1 tahun terakhir di tahun 2022 dengan jumlah anggota mencapai 46 orang. Namun dari 46 anggota kopersi yang terdaftar, hanya beberapa orang saja yang aktif sebagai anggota. Akibatnya Koperasi Pasar Ciputat Mandiri tidak pernah beranjak maju bahkan cenderung hanya nama saja. Tujuan kegiatan ini melakukan Capactiy Building bagi pengurus Koperasi Pasar Ciputat Mandiri dengan menggunakan metode Focus Group Discusion dengan melibatkan pengurus dan anggota yang hadir setelah pelatihan. Hasil dari focus group discusion para pengurus dan anggota mendapatkan solusi dari permasalahan yang ada dan melakukan pengembangan dalam produksi, pengemasan dan pemasaran yang melalui market place yang sudah serba digital.
Lokakarya Guru TK Dan SD Dalam Mencegah Perkawinan Anak Di Bojonegoro Sri Mulyani; Agus Ari Afandi; Sa'diyah El Adawiyah
Masyarakat Berdaya dan Inovasi Vol. 4 No. 2 (2023)
Publisher : Research and Social Study Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33292/mayadani.v4i2.120

Abstract

Perkawinan anak merupakan salah satu bentuk kekerasan terhadap anak. Anak yang dipaksa menikah atau karena kondisi tertentu harus menikah dibawah usia 19 tahun akan memiliki kerentanan yang lebih besar baik secara akses pendidikan, kualitas kesehatan, potensi mengalami tindak kekeraran, serta hidup dalam kemiskinan. Dampak perkawinan anak tidak hanya akan dialami oleh anak yang dinikahkan, namun juga akan berdampak pada anak yang dilahirkan serta berpotensi memunculkan kemiskinan antargenerasi. Kegiatan pengabdian masyarakat ini bertujuan menignkatkan pemahaman dan kapasitas guru yang memiliki peran penting dalam pengambilan keputusan di sekolah dalam upaya mencegah perkawinan anak. Metode yang digunakan adalah dengan pelatihan kepada guru TK dan SD di kabupaten Bojonegoro. Pengambilan data dengan pre-post test. Hasilya adalah ada peningkatan kapasitas guru dari aspsek kognitif, sikap dalam mencegah perkawinan anak. Sebagai guru diharapkan dengan bekal selama lokakarya dapat menjadikan meraka champion yang dapat menyebarkan pengetahuan kepada para wali murid sehingga dapat mencegah perkawinan anak.
ISLAMIC BRANDING ASINAN BETAWI MAK HAJI Agus Hermanto; Sa’diyah EL Adawiyah; Tria Patranti
WACANA: Jurnal Ilmiah Ilmu Komunikasi Volume 21, No. 1 June 2022
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/wacana.v21i1.1679

Abstract

Islamic branding as one of the strategies is a necessity, to be able to enter the Indonesian market which is so large with its Muslim community. Strategies carried out on brands that describe Islamic identity. This research tries to look at various aspects of marketing communication related to branding through Islamic branding from Asinan Betawi Mak Haji. The research formula is, How about Islamic Branding Asinan Betawi Mak Haji? with research purposes; 1) The form of branding Asinan Betawi Mak Haji; 2) Islamic branding Asinan Betawi Mak Haji. The research used is qualitative methods with narrative analysis in expressing and analyzing how the communicator tells a story objectively from 1 (one) key informant and 2 (two) informants including triangulation. The conclusion was that the Asinan Betawi business began in 2018, which at that time did not yet have a brand and promotional activities and product marketing through social media Facebook and Instagram. There are 5 (five) forms of Asinan Betawi Mak Haji branding to differentiate the product from others. The word 'Mak Haji' which is translated into visual identity is a logogram and adds the MAK HAJI logotype to strengthen the brand identity, which reflects the vision, personality and existence of Islamic branding. It is hoped that this research will be useful to provide references as well as input and consideration for further research and activists of the halal industry in building Islamic branding.
GAYA KOMUNIKASI KEPEMIMPINAN JOKOWI Effendi, Cecep; Sinaga, Astriana Baiti; Sulistiani, Indah; Adawiyah, Sa'diyah El
Perspektif Komunikasi: Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol 7, No 2 (2023): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.7.2.169-178

Abstract

Menjelang berakhirnya kepemimpinan Presiden Joko Widodo atau yang sering dipanggil dengan Jokowi, gaya komunikasi kepemimpinannya  banyak mendapat penilaian yang pro dan kontra  dari masyarakat. Meskipun tidak dapat dipungkiri  pro dan kontra tersebut merupakan interpretasi masyarakat dari apa yang terlihat dari berbagai media yang menyampaikan pesan berkaitan dengan cara berkomunikasi atau gaya komunikasi Jokowi sebagai seorang pemimpun negara, di mana pendekatan kultural  lebih sering dilakukan Jokowi menggunakan budaya daerah Solo. Berkaitan dengan hal tersebut, maka tujuan dari  penelitian ini adalah:1)  Menganalisis komunikasi politik Jokowi, 2) Menganalisis gaya komunikasi kepemimpinan Jokowi 3) Menganalisis faktor-faktor yang memengaruhi kepemimpinan Jokowi. Teori yang digunakan adalah teori kepemimpinan dan gaya komunikasi. Penelitian ini menggunakan pendekatan kualitatif dengan teknik pengumpulan data studi literatur review dari berbagai jurnal penelitian terkait. Hasil penelitian menunjukkan bahwa 1) Komunikasi politik Jokowi menggunakan komunikasi simbolik dan memiliki kredibitas sebagai komunikator politik, 2) Gaya komunikasi dalam kepemimpinan Jokowi menggunakan  komunikasi  konteks tinggi (high context), 3) Faktor-faktor yang memengaruhi kepemimpinan Jokowi ada dua yaitu internal dan eksternal serta nilai kepemimpinan Jokowi yaitu populis, humanis, demokratis dan cinta tanah air.
Pengaruh Special Event Jakarta Sneakers Day Terhadap Citra PT. Infia Pariwara Nusantara : Studi Pada Pengunjung Event Jakarta Sneakers Day 2023 Ridho Ramadhan; Sa’diyah El Adawiyah
Jurnal Kajian dan Penelitian Umum Vol. 2 No. 1 (2024): Februari: Jurnal Kajian dan Penelitian Umum
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jkpu-nalanda.v2i1.898

Abstract

Events are one of the public relations activities that can be used to promote a company. In Public Relations studies, events are called special events. An event organizer is a type of business in the field of entertainment. An event organizer is tasked with organizing and designing the course of an event. PT Infia Pariwara Nusantara is a company that specializes in event activities. PT Infia Pariwara Nusantara creates its own events such as Jakarta Sneakers Day, Melodi Alam, and Fantoystic World, and also provides event, campaign and production activity services for brands. The Jakarta Sneakers Day event itself has been held by PT Infia Pariwara Nusantara since 2017 and immediately received public attention. The purpose of this research is to find out the Special event Jakarta sneakers day, the image and influence of the Special event Jakarta sneakers day on the image of PT. Infia Pariwara Nusantara. The theories used in this research are Public Relations theory, Marketing Public Relations theory, Event theory, Special Event theory, and Image theory. The conceptual approach used in this research is Lesly's special event concept, namely 5 W + 1 H and is linked to Nimpoeno's image formation theory which explains Perception, Cognition, Motivation and Attitude. This research is quantitative research with a survey method and the data collection technique used is a questionnaire. The population in this study was 34,640 visitors to Jakarta Sneaker Day and the sample used was 100 respondents using the Taro Yamane formula. The sample data collection technique in this research used random sampling. The results of this research show that there is an influence between the Jakarta Sneaker Day Special event on the image of PT. Infia Pariwara Nusantara. This can be seen from the correlation coefficient of 0.650. The magnitude of the influence of the Jakarta Sneaker Day Special event on the image of PT. Infia Pariwara Nusantara is 0.422 or equal to 42.2%. Meanwhile, the remaining 57.8% was influenced by other variables not examined in this research
Aktivitas Public Relations Bisnis Kampus Institut Bisnis Muhammadiyah (IBM) Bekasi Lestari, Ayu Ria; El Adawiyah, Sa’diyah
Jurnal Ilmu Komunikasi Dan Media Sosial (JKOMDIS) Vol. 4 No. 1 (2024): Januari - April
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jkomdis.v4i1.1496

Abstract

This research aims to gather information about the activities of Business Public Relations (PR) at IBM Bekasi Campus. The method used in this research employs qualitative methods with data collection techniques through in-depth interviews with informants, document examination, observation, and data analysis, including observation, data reduction, and data presentation. The results of this study indicate that the Internal and External Public Relations (PR) activities at IBM Bekasi Campus emphasize the crucial role of PR in shaping a positive image, strengthening internal relationships, and increasing engagement with external parties. Internal PR focuses on fostering corporate culture, effective communication, and increasing employee engagement, while External PR emphasizes innovative promotional strategies, effective communication with the public, and strategic partnerships with industries. Both complement each other in creating a strong campus identity. Two-way communication, recognition of employee contributions, and engagement development strategies in Internal PR have a positive impact on the work environment and productivity. Meanwhile, External PR successfully creates the campus's appeal through various communication channels, active participation in educational events, and the use of social media as a promotional tool. Alumni involvement and responses to public feedback indicate adaptation that is relevant to technological developments and communication trends. The overall PR activities at IBM Bekasi Campus create a dynamic ecosystem, strengthen internal foundations, and open opportunities for sustainable partnerships, maintaining solid relationships with various stakeholders, and attracting prospective students.
Peran Public Relation Dalam Menarik Minat Peserta Didik Baru Di Madrasah Aliyah Al-Manaar Muhammadiyah Pameungpeuk Kabupaten Garut. Ilham Al-Muqsith; Sa'diyah El Adawiyah
ALADALAH: Jurnal Politik, Sosial, Hukum dan Humaniora Vol. 2 No. 2 (2024): Jurnal Politik, Sosial, Hukum dan Humaniora
Publisher : Sekolah Tinggi Ilmu Syariah Nurul Qarnain Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59246/aladalah.v2i2.788

Abstract

Intense competition between educational institutions is currently increasingly felt. Schools, both public and private, use various methods to attract the attention of the public. One way is to maximize the role of public relations in promoting the school to attract the interest of prospective new students and be able to improve the school's image. The aim of this research is to provide a complex description regarding the role of public relations in attracting the interest of prospective new students at Madrasah Aliyah Al-Manaar Muhammadiyah Pameungpeuk, Garut Regency, Academic Year 2023/2024. This research uses a descriptive qualitative approach. Data collection methods use observation, interviews and documentation. The research results show that the role of public relations in attracting the interest of new students at Madrasah Aliyah Al-Manaar Muhammadiyah Pameungpeuk Garut Regency for the 2023/2024 academic year includes: creating institutional programs b) helping to publicize institutional programs c) being a mediator between school institutions and the community .
Eksistensi Divisi Marketing Communication dalam Menjalankan Fungsi Public Relations di E-commerce AladinMall by Mister Aladin Ade Maulida; Sa’diyah El Adawiyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.891

Abstract

AladinMall by Mister Aladin is an e-commerce newcomer owned by the largest media company, namely the MNC group, which was founded at the end of 2021. As an e-commerce newcomer, the existence of public relations is needed by AladinMall by Mister Aladin to become a communication bridge between the company's internal external to the company. AladinMall by Mister Aladin in its structure does not yet have a public relations division because the scope of the company is still very small, however, the public relations function at AladinMall by Mister Aladin is still carried out, only this function is carried out by the Marketing Communications & Strategy division. In relation to this, this research aims to determine the existence of the Marketing Communication division in carrying out the public relations function in e-commerce AladinMall by Mister Aladin and to determine the public relations activities carried out by the Marketing Communication division of AladinMall by Mister Aladin. The approach used in this research uses a qualitative approach, the data collection technique used is interviews with the Marketing Communication division which carries out the public relations function at AladinMall by Mister Aladin. The collected data is then subjected to data reduction, data presentation and conclusion drawing. The results of the research show that the existence of a marketing communications division in carrying out the public relations function in e-commerce AladinMall by Mister Aladin is carried out by carrying out public relations activities such as online and offline events, partnerships with various brands, making press releases, contributing to social or CSR activities. , and carrying out the public relations function which includes serving the public interest (it should serve the public interest), maintaining good relationships (maintain good communication) and emphasizing good ethics and behavior (stress good morals and manners).
Manajemen Krisis Bank Syariah Indonesia Dalam Membentuk Citra Positif Muhammad Rafid Alfattah; Sa’diyah El Adawiyah
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 2 (2024): Mei: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Sekolah Tinggi Agama Buddha Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i2.910

Abstract

The establishment of a company or organization will definitely go through difficult times in its development. Difficult times that occur in a company are certainly undesirable because they can have a negative impact and endanger the sustainability of the company or organization. Public Relations who play a role in a company must have skills, namely crisis management, to make it easier to resolve crises that occur in the company. The purpose of this research is to determine the crisis management of Bank Syariah Indonesia in forming a positive image. The theory used in this research is Public Relations crisis management proposed by W. Timoothy Coombs, including pre-crisis, crisis response and post-crisis. This research approach is qualitative with descriptive methods. The data collection techniques used were interviews and observation. The results of this research show that crisis management carried out by Bank Syariah Indonesia went through 3 stages, namely pre-crisis, crisis response, and post-crisis. In the pre-crisis stage, it shows that Indonesian sharia banks prepare and identify crises by monitoring every day and when a crisis occurs or in the crisis response stage, Indonesian sharia banks continue to carry out monitoring activities plus mapping to develop strategies and tactics to use when a crisis occurs. After the crisis or post-crisis stage, Bank Syariah Indonesia held a communication summit to convey the vision and mission to internal parties to be better prepared to face the next crisis. By collaborating with brand ambassador Putri Ariani, Bank Syariah Indonesia encouraged internal parties with life stories from their brand ambassador. With the crisis that occurred, changes were made to Bank Syariah Indonesia where BSI was more enthusiastic in providing comfort and security to customers
Peran Public Relations Bisnis di MT Farm M. Ali Hariawan; Sa’diyah El Adawiyah
Jurnal Ilmu Komunikasi Dan Sosial Politik Vol. 1 No. 3 (2024): Januari - Maret
Publisher : CV. ITTC INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui Peran Public Relations Bisnis di MT Farm. Penelitian ini menggunakan metode kualitatif, melibatkan wawancara mendalam, pemeriksaan dokumen, dan observasi untuk mendalami bidang public relations. Pendekatan ini memberikan pemahaman mendalam, wawasan kaya, dan merinci aspek-aspek yang mungkin terlewatkan. Proses analisis data melibatkan teknik perjodohan pola, membandingkan pola empiris dengan yang diprediksi sebelumnya. Langkah-langkah analisis data, seperti observasi, reduksi data, dan penyajian data, mengidentifikasi pola-pola yang muncul dari data kualitatif, memastikan temuan didasarkan pada dasar yang kuat. Pendekatan ini dirancang untuk memberikan kejelasan maksimal terhadap hasil penelitian, memungkinkan interpretasi yang lebih baik dalam konteks bidang public relations.Top of Form Hasil dalam penelitian ini menunjukkan bahwa MT Farm tidak hanya mengandalkan media konvensional, melainkan juga memanfaatkan secara efektif media digital dan sosial untuk menyampaikan pesan-pesan strategisnya. Dengan fokus pada edukasi masyarakat, partisipasi dalam program CSR, adaptasi terhadap perubahan industri, dan manajemen krisis yang proaktif, MT Farm berhasil membentuk identitasnya sebagai pelaku yang tidak hanya sukses secara bisnis tetapi juga berkomitmen pada keberlanjutan dan tanggung jawab sosial. Secara menyeluruh, peran PR di MT Farm bukan hanya mencakup aspek eksternal dalam menjaga hubungan dengan konsumen dan pemangku kepentingan, tetapi juga merangkul kepuasan internal dan memastikan kesiapan menghadapi tantangan yang mungkin muncul. Kesuksesan MT Farm dalam menjalankan peran PR-nya menunjukkan bahwa komunikasi efektif, keterlibatan aktif dalam kegiatan sosial dan ekonomi lokal, serta komitmen terhadap nilai-nilai keberlanjutan, merupakan fondasi yang kokoh dalam menciptakan citra perusahaan yang solid dan berkelanjutan di sektor peternakan kambing dan domba.
Co-Authors A I Ramadhan Ade Maulida Ade Muslimat Agus Ari Afandi Agus Hermanto Agus Hermanto Aida Vitayala Aida Vitayala Hubeis Aida Vitayala Hubeis Alfa Taufan Latif Alfareji Febrian Hanom Alfitra, Musyafa Danish Ali Alamsyah Kusumadinata Alwasih, Alwasih Aminah Swarnawati Anwar Ilmar Ramadhan Astriana Baiti Sinaga Atika Suri Bagas Setyohartono Baharudin Noveriyanto Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Cecep Effendi Cecep Effendi Cecep Effendi Claudia, Shintia Ira Dharu Dewi Diah Safitri Ningrum Djoko Susanto Djoko Susanto Djoko Susanto Emmy Suryani Endang Sulastri Faricha, Rizza Dinda Farida Haryati Fauzalia, Dian Fikri, Muhammad Adzkaar Fitriatus Sholihah, Diah Gilang Wasis Danuarta Hamzah Robbani Hartutik Hartutik Hermin Andi Magga Ihwana As’ad Ilham Al-Muqsith Imam Santoso Indrawan Indra Indriasari Indriasari Indriyani Idris Intan Paramita Istianto Budhi Rahardja Khoirudin Khoirudin Lestari, Ayu Ria Linka Azzahra M, Rory Apsa M. Ali Hariawan Maulya, Widya Mawar Mawar Merry Mardina Karauwan Mohammad H. Holle Mubarokah, Fina Abiyya Agustin Muhamad Firzan Akbar Muhammad Haidul Fikri Muhammad Kindi Fadhil Muhammad Rafid Alfattah Mulkan Habibi Nabilah Akhsaniyah Nana Rahdiana Nur Hamidah, Nur Oktaviana Purnamasari Pariani, Dewi Q, Hawa Arofah Qonita Diah Hidayati Qurotul Putri Riyadi Radjawane, Louise Elizabeth Rahadian Hastomo Rahmat, Vivi Alayda Retnowati WD Tuti Ridho Ramadhan Sabaruddin Sabaruddin Safitri, Safira Dwinawati Safril Saiful Amir Sallam , Rizki Agus Salsabila, Salsabila Sari, Bella Pusphita Septichia, Charrisa Shanty Syarifah Shintia Ira Claudia Sri Mulyani Sri Mulyani Sri Ndaru Arthawati Sukarman Sukarman Sulhendri Sulistiani, Indah Sunarti Sunarti Suryani, Emmy Suryaningsih, Dewi Swarnawati, Aminah Teuku Islamul Izulhaq Titi Sumarti Titi Sumarti Titik Sumarti Tria Patranti Tria Patrianti Tria Patrianti