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All Journal PROSIDING SEMINAR NASIONAL Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya Professional : Jurnal Komunikasi dan Administrasi Publik EL-IDARE: JURNAL MANAJEMEN PENDIDIKAN ISLAM ETTISAL Journal of Communication Jurnal Bahasa Rupa Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies INJECT (Interdisciplinary Journal of Communication) Wacana: Jurnal Ilmiah Ilmu Komunikasi Jurnal Profetik Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Source: Jurnal Ilmu Komunikasi Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) Ekspresi dan Persepsi : Jurnal Ilmu Komunikasi Jurnal Pengabdian Masyarakat Teknik BASKARA: Journal of Business and Entrepreneurship Masyarakat Berdaya dan Inovasi Bubungan Tinggi: Jurnal Pengabdian Masyarakat Jurnal Ilmiah Al-Tsarwah Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Kalijaga Journal of Communication ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat JPB Indonesian Journal of Multidisciplinary Science Jurnal Ilmu Komunikasi Jurnal Ilmu Komunikasi Dan Media Journal of Educational and Cultural Studies Concept: Journal of Social Humanities and Education Universal Raharja Community (URNITY Journal) Jurnal Abdimas: Pengabdian dan Pengembangan Masyarakat Jurnal Indonesia Sosial Sains Open Community Service Journal SWATANTRA Innovative: Journal Of Social Science Research Madani: Multidisciplinary Scientific Journal Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Jurnal Kajian dan Penelitian Umum Salus Publica Aladalah: Jurnal Politik, Sosial, Hukum dan Humaniora Jurnal Communio: Jurnal Jurusan Ilmu Komunikasi Jurnal Spektrum Komunikasi Jurnal Ilmu Komunikasi dan Sosial Politik Ekspresi: Publikasi Kegiatan Pengabdian Indonesia KHIDMAT SOSIAL Jurnal Bahasa Rupa CommLine HUMANUS : Jurnal Sosiohumaniora Nusantara JP2N: Jurnal Pengembangan Dan Pengabdian Nusantara Dialogika : Jurnal Penelitian Komunikasi dan Sosialisasi Proceedings of Jogjakarta Communication Conference (JCC) Ekossistem
Adawiyah, Sa'diyah El
Magister Ilmu Komunikasi, Fakultas Ilmu Sosial Dan Politik, Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Other

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Strategi Komunikasi Direktorat Pendidikan Profesi Guru Dalam Mengembangkan Minat Generasi Z Menjadi Guru Claudia, Shintia Ira; Adawiyah, Sa'diyah El
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5695

Abstract

This research aims to analyze the PPG Directorate's communication strategy in developing Generation Z's interest in becoming teachers. The research method used is a qualitative approach with data collection techniques in the form of interviews, observation and documentation. The data collected was analyzed using a process of reduction, presentation and drawing conclusions. The results of the research show that the Directorate of Communication Teacher Professional Education has succeeded in implementing the Communication Strategy to develop Generation Z's interest in becoming teachers with the number of Pre-Service PPG applicants exceeding the target. This is the suggestion obtained from research that the Directorate of Professional Teacher Education can carry out communication strategies to increase registration knowledge in the selection process.
Implementasi Cyber Public Relations pada Instagram @dcikabakery Atika Suri; Sadiyah El Adawiyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2394

Abstract

Researchers will examine whether Cyber Public Relations activities are effective in improving the D’cika Cakes & Bakery brand. The aim is to analyze the use of social media as an information medium for D'cika Cakes & Bakery in Cyber Public Relations activities referring to Chris Heuer's theory with four indicators, namely context, communication, collaboration and connection. This research was conducted using a qualitative approach with descriptive methods and using interviews and observation as data collection techniques. D'Cika uses various promotional media, including social media, television, digital platforms and billboards, to market its products or services. They specialize in business-to-business marketing communications and are directly involved in B2C activities. D'cika has two accounts, @dcikabakery.official and @dcikabakery, which are managed by the marketing communications team. The brand owner and marketing team have full control over the selection of promotional media. D'Cika Cakes & Bakery uses Instagram to maintain its reputation, utilizing various promotional media such as advertising, public relations and digital marketing. Brand owners and marketing teams control media selection, ensuring product quality and customer satisfaction.
Strategi Public Relations dalam Pengembangan Brand Image di SD NAIS Bekasi Qonita Diah Hidayati; Sadiyah El Adawiyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2400

Abstract

Educational institutions need to have good relations with the surrounding community. To build a good and optimal image of an educational institution, it is necessary to have an open system for communicating and working well with each party. Nurul Amin Elementary School is an educational institution that has an active role in communicating with the community. There is Public Relations which has carried out its duties by building a positive image through social media. Researchers focus on how to develop a Public Relations Strategy, develop a Brand Image and the benefits provided to the community and schools at SD Nurul Amin Islamic School. The research method that the author uses is a qualitative method, using field research. This descriptive qualitative research uses a phenomenological approach. The results of this research are that SD Nurul Amin Bekasi carried out four main steps, namely: First, by carrying out careful planning related to clear programs, in accordance with the objectives. Second, the formation of an organization which is usually called MASMEDIA or the abbreviation for public relations and media. Third, strategic planning is prepared and approved. Implementations designed and prepared by the school include activities, meetings, parenting outing classes, market days, and so on. Fourth, carry out evaluations, by measuring how big the results are after running, as well as accepting criticism and suggestions from the community.
Model Komunikasi Humas dalam Literasi Media Sosial : (Studi Kasus Direktorat Pendidikan Profesi Guru) Shintia Ira Claudia; Sa'diyah El Adawiyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2437

Abstract

The development of technology and social media affects the way we interact and access information. Social media, such as Facebook and Twitter, enable the global exchange of information. The phenomenon of virality accelerates the spread of content, creating new dynamics in delivering messages and influencing public opinion. Digital literacy is the key to dealing with the increasingly advanced technological era, especially through social media. This research aims to observe the communication model of the @ppgkemendikbud Instagram account in providing social literacy about Teacher Professional Education (PPG). This research method is descriptive qualitative with data collection through observation and literature study. The results showed that the Ministry of Education's PPG Instagram account with 1,086 uploads and 462 thousand followers plays a role in providing social literacy about PPG. The success of this account lies in its openness without locking, direct message feature that increases interactivity, and regularly uploading the latest information about PPG, national day commemoration, and education seminars. The PR communication model used involves a two-way approach, covering various PPG highlights, so that it is not only a source of information, but also a place to build a community.
Implementation of Marketing Public Relations at PT Kapitol Era Mas Safitri, Safira Dwinawati; El-Adawiyah, Sa’diyah
Educationist: Journal of Educational and Cultural Studies Vol. 2 No. 1 (2023): Journal of Educational and Cultural Studies
Publisher : PT Literasi Nusantara Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The rapid growth of the F&B (Food & Beverage) industry in Indonesia is an opportunity for all existing business people. This is marked by the emergence of various companies in the F&B sector that compete with each other and have their own characteristics. The purpose of this study was to analyze Marketing Public Relations at PT Kapitol Era Mas based on Kotler's theory which includes Publications, Events, Identity, Media, News, Speeches, Public Service Activities, Sponsorship, Press Relations, Product and Brand Publicity. This study uses qualitative methods and data collection techniques are carried out through a combination of triangulation, with qualitative data analysis. The results of this study indicate that the two most important and interrelated tools for achieving success in Marketing Public Relations at PT Kapitol Era Mas are Publications and Events.
KEMISKINAN DAN FAKOR-FAKTOR PENYEBABNYA Sa’diyah El Adawiyah
KHIDMAT SOSIAL: Journal of Social Work and Social Services Vol 1, No 1 (2020)
Publisher : KHIDMAT SOSIAL: Journal of Social Work and Social Services

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemiskinan (poverty) merupakan masalah yang dihadapi oleh seluruh negara, terutama di negara-negara berkembang dan tertinggal. Masalah kemiskinan bersifat multidimensional yang disebabkan oleh banyak faktor yang tidak hanya menjadi domain bidang ekonomi saja, tetapi juga politik, sosial, budaya dan sistem sosial lainnya. Mengunakan metode penelitian kualitatif dengan pendekatan studi kasus. upaya penanggulangan kemiskinan tidak perlu terjebak pada faktor-faktor penyebab saja yang bisa jadi bersifat khusus atau kasus tertentu, namun didasarkan pada pemberdayaan dan pengembangan potensi sumberdaya yang tersedia.
NEW NORMAL : DALAM PESAN IKLAN TV KOMERSIAL TRAVELOKA Agus Hermanto; Sa’diyah El Adawiyah; Cecep Effendi; Tria Patrianti
Jurnal Bahasa Rupa Vol. 5 No. 1 (2021): Jurnal Bahasa Rupa Oktober 2021
Publisher : Prahasta Publisher (manage by: DRPM Institut Bisnis dan Teknologi Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31598/bahasarupa.v5i1.793

Abstract

This article aims to know the display and narrative new normal in the Traveloka Commercial TV ad message regarding a new way of life in relation to the Covid 19 pandemic. Using a qualitative approach with narrative analysis; how do communicators tell stories, this research was conducted. Through observation of Traveloka #JalanBersamaAnda TV advertising material and literature study, data collection techniques were carried out. One by one, analyzing each frame and duration of advertisements and selecting and classifying them according to the research focus for data presentation. The finding in this article is that Traveloka commercial TV commercials carry #JalanBersama as the big idea foundation. Presenting ten visual stories of environmental atmosphere and some unusual daily activities of people in early 2020 related to the COVID-19 pandemic.
Pengaruh Corporate Social Responsibility (CSR) "Internet Baik" terhadap Citra Perusahaan Telkomsel Sa,diyah El Adawiyah El Adawiyah; Bagas Setyohartono
CommLine Vol 7, No 1 (2022)
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/cl.v7i1.622

Abstract

The development of the digital world has made Telkomsel strive to present a CSR concept and became a role model in digital literacy education in Indonesia through the concept of Digital Citizenship Education (DCE). CSR can be applied to digital ecosystem users with several aspects, such as awareness of digital behavior, digital information access rights, digital safety, and digital content & creativity. The theory used in this research is CSR theory according to Carrol (2016) and Image Theory according to Philip Kotler in Gasing (2016). The research method used is quantitative research with descriptive quantitative research type and research methods using surveys. The instrument used in this study used a questionnaire with thirty-five statement items, which were given to 88 respondents from 720 populations using a simple random sampling system. The data collected during the study was conducted and processed using SPSS version 24 for accurate calculations. The results showed that there is an influence between the “Internet Baik” CSR program on Telkomsel's corporate image with a coefficient determination (R2) is 0.518. The coefficient determination shows that it has a enough positive effect but a certain correlation between the CSR Internet Baik program carried out by the Telkomsel. This result shows that Telkomsel's Internet Baik CSR program can make society more positive in the digital world.Keyword : Corporate Social Responsibility (CSR), Telkomsel, Image.
Socialization of Aisyiyah Women's Participation Adawiyah, Sa'diyah El; Endang Sulastri
Salus Publica: Journal of Community Service Vol. 2 No. 1 (2024): April 2024
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v2i1.337

Abstract

Political participation is the activity of a person or a group of people to actively participate in political life by electing state leaders directly or indirectly, in influencing government policies. Community service activities carried out by the Jakarta PWA Law and Human Rights Council in the Socialization Activity to Increase Women's Participation in the 2024 Jakarta Regional Elections with the following objectives: Increasing the understanding and knowledge of 'Aisyiyah women in political participation in the 2024 regional elections, especially their rights and votes. The activity is in the form of socialization of women's participation in the 2024 regional elections. The participants who attended were representatives of the DKI Jakarta PWA Assembly and institutions, members of the DKI Jakarta PWA Law and Human Rights Assembly, PDA throughout DKI Jakarta, the chairman of the regional leadership of NA, IPM, IMM and IGASI and IGABA, which in total met 150 participants. The results of this community service activity have added new and refreshing insights for 'Aisyiyah women. Increasing knowledge and changing attitudes about the regional elections and the role of 'Aisyiyah women in making them aware of the role of women in fighting for better women's rights through general elections by electing candidates for governor and deputy governor who understand women's rights
The Influence of Instagram and Brand Image on College Enrolling Interest at Universitas Muhammadiyah Jakarta Fauzalia, Dian; El Adawiyah, Sa'diyah; Patrianti, Tria; Swarnawati, Aminah
Kalijaga Journal of Communication Vol. 6 No. 2 (2024)
Publisher : Communication and Islamic Broadcasting Study Program, Faculty of Da'wah and Communication, Universitas Islam Negeri Sunan Kalijaga Yogyakarta, Yogyakarta, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/kjc.62.05.2024

Abstract

The purpose of this study was to measure the influence of Instagram and brand image on interest in enrolling in college at Universitas Muhammadiyah Jakarta partially and simultaneously. This research approach uses quantitative research. This study used proportional stratified random sampling with 239 student respondents at SMAS Muhammadiyah 8 Ciputat and SMAN 8 South Tangerang City. The data collection technique was carried out using a questionnaire. The data analysis technique used multiple linear regression tests, namely the F and T-tests. This study found that Instagram and brand image positively and significantly affect interest in enrolling in college at the Universitas Muhammadiyah Jakarta, both partially and simultaneously. In conclusion, all hypotheses are accepted. Kata Kunci: komunikasi bisnis, instagram, citra merek, minat, mendaftar kuliah
Co-Authors A I Ramadhan Ade Maulida Ade Muslimat Agus Ari Afandi Agus Hermanto Agus Hermanto Aida Vitayala Aida Vitayala Hubeis Aida Vitayala Hubeis Alfa Taufan Latif Alfareji Febrian Hanom Alfitra, Musyafa Danish Ali Alamsyah Kusumadinata Alwasih, Alwasih Aminah Swarnawati Anwar Ilmar Ramadhan Astriana Baiti Sinaga Atika Suri Bagas Setyohartono Baharudin Noveriyanto Bintang Awal Ramadhan Carolina Fernanda Diaz Aprianto Cecep Effendi Cecep Effendi Cecep Effendi Claudia, Shintia Ira Dharu Dewi Diah Safitri Ningrum Djoko Susanto Djoko Susanto Djoko Susanto Emmy Suryani Endang Sulastri Faricha, Rizza Dinda Farida Haryati Fauzalia, Dian Fikri, Muhammad Adzkaar Fitriatus Sholihah, Diah Gilang Wasis Danuarta Hamzah Robbani Hartutik Hartutik Hermin Andi Magga Ihwana As’ad Ilham Al-Muqsith Imam Santoso Indrawan Indra Indriasari Indriasari Indriyani Idris Intan Paramita Istianto Budhi Rahardja Khoirudin Khoirudin Lestari, Ayu Ria Linka Azzahra M, Rory Apsa M. Ali Hariawan Maulya, Widya Mawar Mawar Merry Mardina Karauwan Mohammad H. Holle Mubarokah, Fina Abiyya Agustin Muhamad Firzan Akbar Muhammad Haidul Fikri Muhammad Kindi Fadhil Muhammad Rafid Alfattah Mulkan Habibi Nabilah Akhsaniyah Nana Rahdiana Nur Hamidah, Nur Oktaviana Purnamasari Pariani, Dewi Q, Hawa Arofah Qonita Diah Hidayati Qurotul Putri Riyadi Radjawane, Louise Elizabeth Rahadian Hastomo Rahmat, Vivi Alayda Retnowati WD Tuti Ridho Ramadhan Sabaruddin Sabaruddin Safitri, Safira Dwinawati Safril Saiful Amir Sallam , Rizki Agus Salsabila, Salsabila Sari, Bella Pusphita Septichia, Charrisa Shanty Syarifah Shintia Ira Claudia Sri Mulyani Sri Mulyani Sri Ndaru Arthawati Sukarman Sukarman Sulhendri Sulistiani, Indah Sunarti Sunarti Suryani, Emmy Suryaningsih, Dewi Swarnawati, Aminah Teuku Islamul Izulhaq Titi Sumarti Titi Sumarti Titik Sumarti Tria Patranti Tria Patrianti Tria Patrianti