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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Jurnal Ilmiah Edunomika (JIE) jurnal ilmiah hospitality Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Cakrawala Repositori Imwi Jurnal Pengabdian UNDIKMA Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Winter Journal: IMWI Student Research Journal Jurnal Ilmiah Bisnis dan Perpajakan (Bijak) Journal Of Human And Education (JAHE) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Adijaya Multidisiplin Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Journal of Sustainable Community Service GLORY Jurnal Ekonomi dan Ilmu Sosial Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Audiens Ulil Albab
Umban Adi Jaya
Institut Managemen Wiyata Indonesia
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Journal : Cakrawala Repositori Imwi

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Pengaruh Lifestyle dan Price Terhadap Buying Intention Produk Smartphone Samsung pada Pelajar di Kota Sukabumi. Umban Adi Jaya; Widia Sriningsih
Cakrawala Repositori IMWI Vol. 1 No. 2 (2018): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (323.304 KB)

Abstract

The purpose of this study is to determine the influence of lifestyle dimensions or variables on buying intention of Samsung Smartphone brand products. The research method uses quantitative methods by using primary that is taken from questionnaires and distributed to 100 respondents by stratified random sampling technique to senior high school students in Sukabumi City. Instrument testing techniques use validity and reliability testing. Data analysis techniques used descriptive and correlation analysis while for testing hypotheses using multiple regression analysis. In this study it can be concluded that lifestyle has a significant effect on buying intention with a value of t count 5,000 and t table 1,984 or 5,000> 1,984 as well as the price has a significant effect on buying intention with t count value 5.570 and t table 1.984 or 5.570> 1.984. Simultaneous results show lifestyle and price affect the buying intention with the results of table f 59.8882 and 3.940 or 59.8882> 3.940.
Pengaruh Price dan Product Quality Terhadap Costumer Loyalty Internet Indosat Ooredo di Sukabumi Umban Adi Jaya; Santun Insan Bagja; Bambang Somantri
Cakrawala Repositori IMWI Vol. 3 No. 1 (2020): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.44 KB)

Abstract

This research is motivated by a decrease in the number of customers in the last 3 (three) years which indicates a decrease in customer loyalty to Indosat Ooredo. With the existing problems, this study aims to examine the effect of price and product quality on Indosat Ooredo's internet customer loyalty in Sukabumi. The research method used is quantitative descriptive, using a sample of 100 Indosat Ooredoo internet users in Sukabumi. The results of the study show that R square value is 67.1%, which indicates customer loyalty is determined positively and significantly by product quality and product quality with a regression equation Y = 4,709 + 0,100 X1 + 0,288 X2. Simultaneous analysis results show that price and product quality affect customer loyalty. The t test shows that there is no partial effect between the price of Indosat Ooredo Internet Loyalty Customers in Sukabumi. Partially there is a positive and significant effect between Product Quality on Indosat Ooredo's Internet Customer Loyalty in Sukabumi.
Pengaruh Leadership Style dan Organizational Culture terhadap Productivity Of Employee di Koperasi Simpan Pinjam-Sejahtera Bersama (KSP-SB) Cabang Sukabumi Umban Jaya; Ai Kartini
Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i1.67

Abstract

This research was conducted at the Sukabumi Branch of the Savings and Loans Cooperative and the Prosperous Cooperative (KSP-SB) with a full address on Jl. R.E Martadinata No. 62 B Cikole Village, Cikole District, Sukabumi City- (0266) 211867, This study runs from January 2018 to completion.The purpose of this study was to determine the effect of leadership style (X1) and organizational culture (X2) on productivity of employee (Y). The types and sources of data used in this study consisted of primary data and secondary data with a total sample of 30 people. Sampling is done using population sampling method. Technical quality testing tools include testing validity and reliability, classical assumptions, and data analysis techniques using descriptive and correlation analysis. Whereas to determine the effect of independent variables (X) on the dependent variable (Y), multiple linear regression analysis was used which included the t test and F test with the help of SPSS version 16.0. Based on the results of the partial test (t test), it can be seen that the leadership style variable has a positive but not significant effect on productivity of employee, while the organizational culture variable has a positive and significant influence on productivity of employee. Based on the results of the Simultaneous Test (Test F) it is known that the variables of leadership style and organizational culture together have a significant influence on productivity of employee at the Sukabumi Branch of the Joint Savings and Loan Cooperative (KSP-SB).
Pengaruh Display Product Dan Price Discount Di Masa Pandemic Covid-19 Terhadap Impulse Buying Produk Food Supermarket (Studi Pada Konsumen Toserba Yogya Ciranjang) Intan Rike Febriyanti; Galih Raspati; Umban Adi Jaya; Andika Aryadinata Aryadinata
Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i2.74

Abstract

This study aims to determine the effect of Display Product and Price Discount on Impulse Buying of food supermarket products. This study uses an associative quantitative approach using a questionnaire distributed to 100 samples with purposive sampling technique that has criteria as consumers of yogya Ciranjang department stores. The instrument testing in this study used validity and reliability tests, data analysis techniques used descriptive analysis, used the classical assumption test consisting of normality test, multicollinearity test, and heteroscedasticity test, and multiple linear regression analysis consisting of hypothesis testing (t test and F test). ) and analysis of the coefficient of determination (R2). The results of this study indicate that: (1) Display Product has a positive effect on Impulse Buying of supermarket food products, as evidenced by the t value of 2.129 and the regression coefficient has a positive value of 0.149; (2) Price Discount has a positive effect on Impulse Buying for food supermarket products, as evidenced by the t count value of 4.471 and the regression coefficient has a positive value of 0.315; and (3) Product Display and Price Discounts have a positive effect on Impulse Buying for food supermarket products, as evidenced by the F count result of 27.425 with a significance of 0.000. (4) The magnitude of the effect of Display Product and Price Discount on Impulse Buying of supermarket food products is evidenced by the adjusted R square value of 0.348 indicating that the ability of the independent variable in explaining the variation of the dependent variable is 34.8% and the remaining 65.2% is explained by the variable others outside of this research model
Pengaruh Harga Tiket dan Atraksi Wisata Terhadap Kepuasan Wisatawan Situgunung Suspension Bridge Sukabumi Tesa Amellia; Umban Adi Jaya
Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i2.77

Abstract

The purpose of this study was to determine the effect of tourist ticket prices and tourist attraction on tourist satisfaction at the Situgunung Sukabumi Suspension Bridge. The method used in this survey is a quantitative descriptive survey method, where questionnaires are distributed to 100 samples using the Objective Sampling method based on Situgunung tourism. The results of this study indicate that the Adjusted R-squared value is 71.8% which indicates that tourist satisfaction is positively and significantly influenced by ticket prices and tourist attractions with the regression equation Y = 9.828 + 0.433X1 + 1.157X2. Simultaneous analysis results show that ticket prices and tourist attractions have an effect on tourist satisfaction. The t-test shows that there is a partial effect between ticket prices and tourist attraction for tourist satisfaction.
Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian Sepeda Motor Kawasaki Di Kota Tangerang Umban Adi Jaya; Ira Astira
Cakrawala Repositori IMWI Vol. 4 No. 1 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i1.79

Abstract

This study aims to determine the effect of product quality and lifestyle on purchasing decisions for Kawasaki motorcycles. The research process is deductive in nature, where to answer the problem formulation, concepts or theories are used so that hypotheses can be formulated. The hypothesis is then tested through field data collection using a questionnaire distributed to 100 samples with purposive sampling technique that has criteria as a Kawasaki motorcycle user in Tangerang City. The results of this study indicate that: (1) Product quality has a positive and significant effect on purchasing decisions, as evidenced by the t-count value of 6.599 and the regression coefficient having a positive value of 0.288; (2) Lifestyle has a positive and significant effect on purchasing decisions, as evidenced by the t-count value of 2.641 and the regression coefficient has a positive value of 0.287; and (3) product quality and lifestyle have a positive and significant effect on purchasing decisions as evidenced by the F count result of 42,902 with a significance of 0.000. (4) The magnitude of the influence of product quality and lifestyle on purchasing decisions is evidenced by the adjusted R square value of 0.611 indicating that the ability of the independent variable to explain the variation of the dependent variable is 61.1% and the remaining 38.9% is explained by other variables outside this research model
Pengaruh Electronic Word Of Mouth dan Trust terhadap Repurchase Intention Umban Adi Jaya; Tiara Cantika Putri
Cakrawala Repositori IMWI Vol. 4 No. 2 (2021): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v4i2.83

Abstract

Kajian ini dilatarbelakangi oleh banyaknya rumah makan yang mengalami kerugian bahkan sampai bangkrut dalam 1 tahun terakhir yang menunjukkan adanya penurunan pelanggan Sono Coffee Selabintana Coffe Shop. Dengan permasalahan yang ada, kajian ini dimaksudkan guna menguji dampak electronic word of mouth dan keyakinan atas niat beli ulang pada kedai kopi Sono Coffe Selabintana. Metode kajian yang dipakai adalah deskriptif kuantitatif dengan sampel sebanyak 100 pelanggan Sono Coffe Selabintana. Hasil kajian melihatkan bahwa nilai R square sebanyak 65% yang menunjukkan niat beli ulang ditentukan oleh electronic word of mouth dan keyakinan secara baik dan substansial dengan persamaan regresi Y= 11,718 + 0,180 X1 + 0,182 X2. Hasil analisis secara simultan memperlihatkan bahwa eletcronic word of mouth dan kepercayaan mempengaruhi niat beli ulang. uji t menunjukkan bahwa ada dampak parsial antara electronic word of mouth dan keyakinan atas rencana beli ulang pada Sono Coffee Selabintana.
Pengaruh Karakteristik Individu dan Lingkungan Kerja Terhadap Produktivitas Kerja Karyawan Umban Jaya; Sri Sinta Rahmawati
Cakrawala Repositori IMWI Vol. 5 No. 1 (2022): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v5i1.96

Abstract

This study aims to see the effect of individual caracteristics and work environment on employee productivity of PT. Pratama Abadi Industri (JX) Sukabumi esspecially part Nosew UPS ( Upper Production Supporting). This study uses an associative quantitative approach using a questionnaire distributed to 100 samples with purposive sampling technique which has criteria as active employees of PT. Pratama Abadi Industri (JX) Sukabumi esspecially part of Nosew PT. Pratama Abadi Industri (JX). Testing instruments in research using validity and reliability tests, data analysis techniques using descriptive analysis, using classic assumption tests consisting of normality test, multicollinearity test, and heteroscedasticity test and multiple linear regression analysis. The results showed that: (1) individual caracteristics has a positive effect on employee productivity, as evidenced by the t value of -2,329 and the regression coefficient having a positive value of 0,255; (2) work environment has a positive effect on the employee productivity, as evidenced by the t value of 6,725 and the regression coefficient having a positive value of 0,635; and (3) individual caracteristics and work environment have a positive effect on on the employee productivity, as evidenced by the results of F count of 22,739 with a significance of 0.000. (4) The magnitude of the influence of individual caracteristics and work environment on employee productivity is evidenced by the Adjusted value R square of 0,319 indicating that the ability of the independent variable to explain the dependent variable is 31,9% and the remaining 68,9% applies to other variables outside this research model.
Pengaruh Lifestyle dan Price Terhadap Buying Intention Produk Smartphone Samsung pada Pelajar di Kota Sukabumi. Umban Adi Jaya; Widia Sriningsih
Cakrawala Repositori IMWI Vol. 1 No. 2 (2018): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v1i2.8

Abstract

The purpose of this study is to determine the influence of lifestyle dimensions or variables on buying intention of Samsung Smartphone brand products. The research method uses quantitative methods by using primary that is taken from questionnaires and distributed to 100 respondents by stratified random sampling technique to senior high school students in Sukabumi City. Instrument testing techniques use validity and reliability testing. Data analysis techniques used descriptive and correlation analysis while for testing hypotheses using multiple regression analysis. In this study it can be concluded that lifestyle has a significant effect on buying intention with a value of t count 5,000 and t table 1,984 or 5,000> 1,984 as well as the price has a significant effect on buying intention with t count value 5.570 and t table 1.984 or 5.570> 1.984. Simultaneous results show lifestyle and price affect the buying intention with the results of table f 59.8882 and 3.940 or 59.8882> 3.940.
Pengaruh Price dan Product Quality Terhadap Costumer Loyalty Internet Indosat Ooredo di Sukabumi Umban Adi Jaya; Santun Insan Bagja; Bambang Somantri
Cakrawala Repositori IMWI Vol. 3 No. 1 (2020): Cakrawala Repositori IMWI
Publisher : Institut Manajemen Wiyata Indonesia & Asosiasi Peneliti Manajemen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52851/cakrawala.v3i1.38

Abstract

This research is motivated by a decrease in the number of customers in the last 3 (three) years which indicates a decrease in customer loyalty to Indosat Ooredo. With the existing problems, this study aims to examine the effect of price and product quality on Indosat Ooredo's internet customer loyalty in Sukabumi. The research method used is quantitative descriptive, using a sample of 100 Indosat Ooredoo internet users in Sukabumi. The results of the study show that R square value is 67.1%, which indicates customer loyalty is determined positively and significantly by product quality and product quality with a regression equation Y = 4,709 + 0,100 X1 + 0,288 X2. Simultaneous analysis results show that price and product quality affect customer loyalty. The t test shows that there is no partial effect between the price of Indosat Ooredo Internet Loyalty Customers in Sukabumi. Partially there is a positive and significant effect between Product Quality on Indosat Ooredo's Internet Customer Loyalty in Sukabumi.
Co-Authors AA Sudharmawan, AA Abidin, Bj Zaenal Ade Nurhayati Kusumadewi Aeni , Fira Fitullah Agustiansyah, Firly Ai Kartini Akbar, Tri Sanatha Wahyu Albar, Fauzan Manafi Amna Mawardi Andika Aryadinata Aryadinata Anugerah Nur Raya Atansah, Diah Azzahra, Wuchi Wulandari Bambang Somantri Ce Gunawan Chrisulianti, Rizki Cucu Hodijah Cucu Hodijah Diah Atansah Elin Herlina, Elin Elis Yulianti Fajar, Fitriani Farhan Hamdalah Febriyanti, Intan Rieke Febriyanti, Intan Rike Gagas Agassi Pangdugi Galih Raspati Gusyana, Dadang Hamdalah, Farhan hamdallah, farhan Handayani, Sri Hasari, Diar Hasti Pramesti Kusnara Hasti Pramesti Kusnara Herdiani, Herni Herni Herdiani Intan Rike Febriyanti Ira Astira Kusnara, Hasti Pramesti Leni Aniyati Maria, Santi Mariati Tirta Wiyata Martha Adini Salim Maryani Maryani Maryani Maryanto, Toni Maulana, M Afrizal Mbunai, La Ode Melda Yunita Mochamad Fauzi Pebriana Gumilar Mochammad Rifqi Fatwa Mulfi Sandi Yuda Mutiara, Ananda Neng Siti Hamidah Novita Risnawati Novitasari, Yuli Nur Asiah Nur Asiah Pitaloka, Diah Pitriyani, Amelia Pramesti, Hasti Priyana, Indarta Putri, Fajrin Ririn Riani Winarni Rikhe, Intan Risnawati, Novita Rizki Chrisulianti Rizki Chrisulianti Robert Roya Salih, Martha Adi Salsabil, Syifa Hanifa Salsabila, Neng Mutiara Santun Insan Bagja septiani Sherra Adistiana Rizki Utami Sifa Wajhillah Siti Ashfiasari Siti Nurjanah Siti Rahayu Sri Mulyati Sri Sinta Rahmawati Tesa Amellia Tiara Cantika Putri Toni Maryanto Viska Agustiani Widia Sriningsih Wijaya, Bambang Somantri Wijaya, Zeffanya Radhael Wijaya, Zeffanya Raphael Winarni, Riani Wuchi Wulandari Azzahra Wulandari, Dwiwahjuni Yayan Sugiarto Yilldiza, Rievha Soraya Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya Zulkarnain Zulkarnain Zulkarnain Zulkarnain