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Umban Adi Jaya
Institut Managemen Wiyata Indonesia
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Journal : Jurnal Pengabdian UNDIKMA

 1 
Pelatihan Strategi E-Commerce Dalam Mengembangkan Keunggulan Daya Saing Produk Usaha bagi Pelaku Bisnis UMKM Kota Bandung Cucu Hodijah; Hasti Pramesti Kusnara; Umban Adi Jaya
Jurnal Pengabdian UNDIKMA Vol. 4 No. 3 (2023): August
Publisher : LPPM Universitas Pendidikan Mandalika (UNDIKMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33394/jpu.v4i3.8565

Abstract

This service aims to enhance the competitive advantage of MSMEs in the global market through the implementation of e-commerce strategies. The community engagement activity involved 37 registered MSME participants. The training was delivered in the form of interactive learning sessions, covering topics such as e-commerce introduction, digital marketing strategies, the use of social media, marketplaces, and market analysis. The evaluation was conducted by distributing satisfaction questionnaires to participants and then analyzed descriptively. The results demonstrated significant benefits of the e-commerce training for the MSME participants. The participants showed an improved understanding of e-commerce and effective ways to utilize it for product marketing and customer interaction. The majority of participants expressed satisfaction with the training content and methodology.
Co-Authors AA Sudharmawan, AA Abidin, Bj Zaenal Ade Nurhayati Kusumadewi Aeni , Fira Fitullah Agustiansyah, Firly Ai Kartini Akbar, Tri Sanatha Wahyu Albar, Fauzan Manafi Amna Mawardi Andika Aryadinata Aryadinata Anugerah Nur Raya Atansah, Diah Azzahra, Wuchi Wulandari Bambang Somantri Ce Gunawan Chrisulianti, Rizki Cucu Hodijah Cucu Hodijah Diah Atansah Elin Herlina, Elin Elis Yulianti Fajar, Fitriani Farhan Hamdalah Febriyanti, Intan Rieke Febriyanti, Intan Rike Gagas Agassi Pangdugi Galih Raspati Gusyana, Dadang Hamdalah, Farhan hamdallah, farhan Handayani, Sri Hasari, Diar Hasti Pramesti Kusnara Hasti Pramesti Kusnara Herdiani, Herni Herni Herdiani Intan Rike Febriyanti Ira Astira Kusnara, Hasti Pramesti Leni Aniyati Maria, Santi Mariati Tirta Wiyata Martha Adini Salim Maryani Maryani Maryani Maryanto, Toni Maulana, M Afrizal Mbunai, La Ode Melda Yunita Mochamad Fauzi Pebriana Gumilar Mochammad Rifqi Fatwa Mulfi Sandi Yuda Mutiara, Ananda Neng Siti Hamidah Novita Risnawati Novitasari, Yuli Nur Asiah Nur Asiah Pitaloka, Diah Pitriyani, Amelia Pramesti, Hasti Priyana, Indarta Putri, Fajrin Ririn Raruna, Tegarini Woro Cita Riani Winarni Rikhe, Intan Risnawati, Novita Rizki Chrisulianti Rizki Chrisulianti Robert Roya Salih, Martha Adi Salsabil, Syifa Hanifa Salsabila, Neng Mutiara Santun Insan Bagja septiani Sherra Adistiana Rizki Utami Sifa Wajhillah Siti Ashfiasari Siti Nurjanah Siti Rahayu Sri Mulyati Sri Sinta Rahmawati Tesa Amellia Tiara Cantika Putri Toni Maryanto Utari, Ayu Viska Agustiani Widia Sriningsih Wijaya, Bambang Somantri Wijaya, Zeffanya Radhael Wijaya, Zeffanya Raphael Winarni, Riani Wuchi Wulandari Azzahra Wulandari, Dwiwahjuni Yayan Sugiarto Yilldiza, Rievha Soraya Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya Zulkarnain Zulkarnain Zulkarnain Zulkarnain