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All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan SEIKO : Journal of Management & Business Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Jurnal Ilmiah Edunomika (JIE) jurnal ilmiah hospitality Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan JIIP (Jurnal Ilmiah Ilmu Pendidikan) Cakrawala Repositori Imwi Jurnal Pengabdian UNDIKMA Jurnal Visi Pengabdian Kepada Masyarakat Jurnal Abdimas Bina Bangsa Jurnal Valuasi : Jurnal Ilmiah Ilmu Manajemen dan Kewirausahaan Jurnal Ekonomi Transekonomika : Akuntansi, Bisnis dan Keuangan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat Winter Journal: IMWI Student Research Journal Jurnal Ilmiah Bisnis dan Perpajakan (Bijak) Journal Of Human And Education (JAHE) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Pijar : Studi Manajemen dan Bisnis Jurnal Adijaya Multidisiplin Jurnal Manajemen dan Penelitian Akuntansi (JUMPA) Journal of Sustainable Community Service GLORY Jurnal Ekonomi dan Ilmu Sosial Jurnal Ekonomi Kreatif dan Manajemen Bisnis Digital (JEKOMBITAL) Neraca: Jurnal Ekonomi, Manajemen dan Akuntansi Cendikia: Jurnal Pendidikan dan Pengajaran Jurnal Audiens Ulil Albab
Umban Adi Jaya
Institut Managemen Wiyata Indonesia
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Journal : Journal of Sustainable Community Service

 1 
Community Service Collaboration of Higher Education Institutions: Integrating Technology in Promoting Baduy Luar Ecotourism as an Effort for Local Potential-Based Development Jaya, Umban Adi; Pramesti, Hasti; Mawardi, Amna; Raspati, Galih; Hamdallah, Farhan
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 5 No. 4 (2025): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v5i4.1054

Abstract

The Baduy Luar community in Lebak Regency, Banten, possesses unique cultural assets and significant potential in handicrafts, agriculture, and culture-based ecotourism. This Community Service Program (PKM) was conducted in Baduy Luar, Lebak Regency, Banten, with the aim of enhancing digital literacy and entrepreneurial capacity among the local community to support the promotion of cultural-based ecotourism. The Baduy Luar community possesses great potential in handicrafts, agriculture, and tourism, yet still faces limitations in digital promotion and tourism management. This program applied a participatory and contextual approach involving 70 participants, including youth, MSME actors, and ecotourism practitioners. The experiential learning method enabled participants to learn through direct practice, covering smartphone use, tourism documentation, and promotion via social media platforms such as Instagram, TikTok, YouTube, WhatsApp Business, and Facebook. The results showed significant improvement in the community’s skills in utilizing digital technology for ecotourism promotion and cultural documentation. Furthermore, a positive synergy was established between universities and the local community, where academics acted as facilitators of digital knowledge while the community members served as the main actors in implementing digital-based promotion. This program contributed not only to enhancing technical skills but also to preserving cultural identity through digital documentation. In the long term, the program is expected to increase community income, sustain community-based tourism promotion, and strengthen local economic independence aligned with the cultural values of the Baduy Luar.
University and Community Collaboration in Empowering the Local Economy through Entrepreneurship and Digital Marketing Training for MSMEs and the Outer Baduy Community Mawardi, Amna; Jaya, Umban Adi; Hodijah, Cucu; Winarni, Riani
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 6 No. 1 (2025): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v6i1.1055

Abstract

Backgrounds: The limited access to markets, technology, and business development opportunities has become one of the key challenges hindering the economic growth of the Outer Baduy community and local MSMEs. Objectives: This community service activity aims to empower micro, small, and medium enterprises (MSMEs) and the Outer Baduy community through entrepreneurship and digital marketing training. Methodology: The program was implemented collaboratively by universities and involved 30 participants, consisting of youth, craft workers, and tourism stakeholders. Implementation methods included entrepreneurial motivation, social media-based digital marketing training, and hands-on practice in creating promotional content for local products. Findings: Results showed that 66.7% of participants were able to create digital business accounts, 50% successfully produced simple promotional content, and the majority began to understand the importance of innovation and digital market access. The resulting impacts included increased digital literacy, entrepreneurial knowledge, collaborative networks, and a shift in mindset toward technology. Conclusions: Thus, this program has proven effective as an initial model for local economic empowerment based on university collaboration that is inclusive, adaptive, and aligned with the cultural wisdom of the Outer Baduy community.
Co-Authors AA Sudharmawan, AA Abidin, Bj Zaenal Ade Nurhayati Kusumadewi Aeni , Fira Fitullah Agustiansyah, Firly Ai Kartini Albar, Fauzan Manafi Amna Mawardi Andika Aryadinata Aryadinata Anugerah Nur Raya Atansah, Diah Azzahra, Wuchi Wulandari Bambang Somantri Ce Gunawan Chrisulianti, Rizki Cucu Hodijah Cucu Hodijah Diah Atansah Elin Herlina, Elin Elis Yulianti Fajar, Fitriani Farhan Hamdalah Febriyanti, Intan Rieke Febriyanti, Intan Rike Gagas Agassi Pangdugi Galih Raspati Gusyana, Dadang Hamdalah, Farhan hamdallah, farhan Handayani, Sri Hasari, Diar Hasti Pramesti Kusnara Hasti Pramesti Kusnara Herdiani, Herni Herni Herdiani Intan Rike Febriyanti Ira Astira Kusnara, Hasti Pramesti Leni Aniyati Maria, Santi Mariati Tirta Wiyata Martha Adini Salim Maryani Maryani Maryani Maryanto, Toni Maulana, M Afrizal Mbunai, La Ode Melda Yunita Mochamad Fauzi Pebriana Gumilar Mochammad Rifqi Fatwa Mulfi Sandi Yuda Mutiara, Ananda Neng Siti Hamidah Novita Risnawati Novitasari, Yuli Nur Asiah Nur Asiah Pitaloka, Diah Pitriyani, Amelia Pramesti, Hasti Priyana, Indarta Putri, Fajrin Ririn Riani Winarni Rikhe, Intan Risnawati, Novita Rizki Chrisulianti Rizki Chrisulianti Robert Roya Salih, Martha Adi Salsabil, Syifa Hanifa Salsabila, Neng Mutiara Santun Insan Bagja septiani Sherra Adistiana Rizki Utami Sifa Wajhillah Siti Ashfiasari Siti Nurjanah Siti Rahayu Sri Mulyati Sri Sinta Rahmawati Tesa Amellia Tiara Cantika Putri Toni Maryanto Viska Agustiani Wahyu Akbar, Tri Sanatha Widia Sriningsih Wijaya, Bambang Somantri Wijaya, Zeffanya Radhael Wijaya, Zeffanya Raphael Winarni, Riani Wuchi Wulandari Azzahra Wulandari, Dwiwahjuni Yayan Sugiarto Yilldiza, Rievha Soraya Yuyun Yuniati Yuningsih Zeffanya Rafhael Wijaya Zulkarnain Zulkarnain Zulkarnain Zulkarnain