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All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business YUME : Journal of Management MANAJEMEN DEWANTARA juremi: jurnal riset ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Jurnal Visi Manajemen (JVM) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Proceedings of The International Conference on Business and Economics Journal of Management and Social Sciences Economics and Business Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Economics Professional in Action (E-Profit) Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Journal of Management and Creative Business DECISION : Jurnal Ekonomi dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen Jurnal Abdimas Indonesia Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Pusat Publikasi Ilmu Manajemen Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Equivalent : Journal of Economic, Accounting and Management Jurnal Manajemen, Pendidikan dan Pemikiran Islam Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan
Zainal Ruma
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Analisis Segmentation, Targeting, Dan Positioning (STP) Terhadap Pembelian Pada Restoran Mbak Daeng Abdesir Suriansyah; M. Ikhwan Maulana; Zainal Ruma; Muhammad Ilham Wardhana Haeruddin; M. Ichwan Musa
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 3 (2025): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i3.847

Abstract

Segmentation, Targeting, and Positioning (STP) Analysis of Purchases at Mbak Daeng Abdesir Restaurant. Thesis Management Study Program, Faculty of Economics and Business, Makassar State University Supervised by Muhammad Ikhwan Maulana and Zainal Ruma. This study aims to determine the effect of segmentation, targeting, and positioning (STP) on purchases at Mbak Daeng Abdesir Restaurant. This research variable consists of segmentation, targeting and positioning as independent variables, purchase as the dependent variable. This type of research is quantitative associative in nature. The data collection technique was carried out by distributing questionnaires to consumers. The data analysis technique uses multiple regression with the help of SPSS software version 27. The results of this study indicate that Segmentation and Targeting have a positive and significant effect on purchases partially. Meanwhile, Positioning has no effect on purchases. However, simultaneously Segmentation, Targeting, and Positioning (STP) have a positive and significant effect on purchases at Mbak Daeng Abdesir Restaurant.
Analisis Pengaruh Intention to Boycott & Brand Exposure terhadap Purchase Decision Melalui Brand Image pada Produk Scarlett Whitening di Kota Makassar Andi Shinta Ria Oktaviani; Chalid Imran Musa; Nurul Fadilah Aswar; Zainal Ruma; Rahmat Riwayat Abadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2024

Abstract

This study aims to determine the effect of Intention to Boycott and Brand Exposure on Purchase Decision mediated by Brand Image on Scarlett Whitening products in Makassar City. This research uses a quantitative approach with a causal design. The population in this study is the community of Makassar City who have used or are familiar with Scarlett Whitening products. The sample was taken using a non-probability sampling method with a purposive sampling approach, and 105 respondents were obtained. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 4.0. The results of the study show that (1) Intention to Boycott has a direct negative and significant effect on Brand Image, (2) Brand Exposure has a direct positive and significant effect on Brand Image, (3) Intention to Boycott has a direct negative and significant effect on Purchase Decision, (4) Brand Exposure has a direct positive and significant effect on Purchase Decision, (5) Brand Image has a direct positive and significant effect on Purchase Decision, (6) Brand Image significantly mediates the relationship between Intention to Boycott and Purchase Decision, and (7) Brand Image significantly mediates the relationship between Brand Exposure and Purchase Decision.
Pengaruh Komunikasi Internal dan Pengembangan Karir terhadap Retensi Pegawai Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan Muhammad Jaslin; Muh. Ichwan Musa; Agung Widhi Kurniawan; Zainal Ruma; Khaidir Syahrul
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 3 (2025): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i3.1725

Abstract

Businesses and organizations frequently struggle with staff retention. At the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan, the goal of this study is to determine how career development and internal communication impact employee retention. Using the basic random selection technique, 45 people were chosen as a sample from the 83 government employees that make up the research population. After distributing surveys to gather data, IBM SPSS software was used for a number of statistical analyses. It was discovered that internal communication and career development had a positive and considerable effect on employee retention, both separately and in combination. Internal communication is rated at 1.381, while career development is rated at 0.825. The results of the study show that staff retention at the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan is impacted by internal communication and career development.
The Effect of Work Overload on Turnover Intention in Employees of Misi Pasaraya Supermarket in Barru Regency Uhud Darmawan Natsir; Ummul Khaeriah; Zainal Ruma
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2102

Abstract

This study aims to analyze the effect of work overload towards turnover intention in employees of the Misi Pasaraya supermarket in Barru Regency. The variables that are used in this research are work overload as the dependent variable (X) and turnover intention as the independent variable (Y). Respondents that participated in this study were all employees of the Misi Pasaraya supermarket in Barru Regency, namely 50 employees. Data collection was done through distributing questionnaires. The technique that are used to analyze the research data is simple linear regression test with the help of IBM SPSS 25.00 for windows. The results that the study show is that excessive workload has a significant positive effect on exit intentions in employees of the Misi Pasaraya Supermarket in Barru Regency. The more workload the employees feel, the higher the intention of employees to leave their jobs. This is based on the results of the hypothesis test (t test) where the t-count value of 6.730 is greater than the t-table value of 2.011. While the significance value of 0.000 is much smaller than 0.05. Based on the results of the R-squared test, it can be seen that there is still a considerable proportion of variation in turnover intention, meaning that there are still other factors outside of workload that have a stronger influence in determining the intention to leave. So that work overload is not the main factor in measuring turnover intention in these supermarket employees.
Pengaruh Keadilan Prosedural terhadap Organizational Citizenship Behavior Melalui Persepsi Dukungan Organisasiona sebagai Variabel Mediasi : Studi Kasus pada Dinas Kelautan dan Perikanan Provinsi Sulawesi Selatan Ahmad Ali Yassar Ranti; Siti Hasbiah; Sayu Puspitaningsih Dipoatmodjo; Zainal Ruma; Muhammad Ilham Wardhana Haeruddin
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6317

Abstract

Organizational effectiveness depends not only on employees fulfilling their formal roles but also on their willingness to engage in discretionary efforts, known as Organizational Citizenship Behavior (OCB). Promoting OCB is essential not only for private organizations but also for public institutions, which have come under increasing public scrutiny. Despite this urgency, limited attention has been paid to how organizational-level factors such as procedural justice influence OCB in public institutions. The purpose of this study is to assess how procedural justice influences OCB through perceived organizational support as a mediating variable, particularly within public institutions; the Fisheries and Marine Affairs Agency of South Sulawesi Province in Indonesia was selected as the study’s object. A quantitative cross-sectional method was employed, with employees stationed at the head office serving as the sample. The findings suggest that procedural justice influences OCB both directly and indirectly through perceived organizational support, and that perceived organizational support significantly affects OCB. Therefore, perceived organizational support only partially mediates the relationship between procedural justice and OCB.
Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian iPhone melalui Minat Beli Sebagai Variabel Intervening A Muhammad Ikbal; Siti Hasbiah; Zainal Ruma; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1827

Abstract

This study aims to determine the effect of product quality and lifestyle on purchasing decisions for iPhone smartphones through purchase intention as an intervening variable. The sample used was 85 students of the Faculty of Economics and Business, Makassar State University who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaires, interviews and literature studies. The data analysis technique consists of Outer Model (Measurement Model) which consists of Convergent Validity, Discriminant Validity and Composite Reliability, then Structural Model (Inner Model) and Hypothesis Test. Based on the results showed that the product quality variable has a positive and significant effect on purchasing decisions with a parameter coefficient of 0.192, a t-count value of 2.030, and a p-value of 0.043 <0.05. Lifestyle variables have a positive and significant effect on purchasing decisions with a parameter coefficient of 0.338, t-count value of 3.353 and p-value is 0.001 <0.05. product quality has a positive but insignificant effect on purchase intention with a parameter coefficient of 0.129, t-count value of 1.142 and p-value is 0.254>0.05. Lifestyle has a positive and significant effect on buying interest with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000 <0.05. buying interest has a significant effect on purchasing decisions with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000<0.05.
Pengaruh Foreign Branding Terhadap Minat Beli Yang Dimediasi Oleh Persepsi Kualitas Produk Luxcrime: Studi Pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar Elsafitri Elsafitri; Burhanuddin; Muhammad Ichwan Musa; Zainal Ruma; Ilma Wulansari Hasdiansa
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2504

Abstract

The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime products
PENGARUH REWARD DAN KOMITMEN ORGANISASI TERHADAP DISIPLIN KERJA KARYAWAN PADA PT.PLN (PERSERO) UNIT PELAKSANA PELAYANAN PELANGGAN (UP3) MAKASSAR UTARA Rayana Rayana; Zainal Ruma; Muhammad Ilham Wardhana Haeruddin; Agung Widhi Kurniawan; Uhud Darmawan Natsir
Jurnal Publikasi Ilmu Manajemen Vol. 1 No. 3 (2022): September: Jurnal Publikasi Ilmu Manajemen
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (994.086 KB) | DOI: 10.55606/jupiman.v1i3.512

Abstract

Penelitian ini dilakukan untuk mengetahui apakah reward dan komitmen organisasi mempengaruhi disiplin kerja karyawan. Sampel yang digunakan dalam penelitian ini berjumlah 68 karyawan di PT. PLN (Persero) UP3 Makassar Utara. Kemudian Teknik pengumpulan data yang dilakukan dalam penelitian ini menggunakan metode observasi, wawancara dan angket. Teknik analisis data yang digunakan adalah regresi linear berganda dengan menggunakan Statistical Product and Servise Solution (SPSS) V.25. Hasil penelitian ini menunjukkan bahwa secara parsial variabel reward (X1) dan komitmen organisasi (X2) memiliki pengaruh positif dan signifikan terhadap disiplin kerja dan variabel reward (X1)memiliki pengaruh positif dan signifikan yang lebih besar dibandingkan dengan komitmen organisasi (X2). Secara simultan kedua variabel bebas reward (X1) dan komitmen organisasi (X2) berpengaruh positif dan signifikan terhadap variabel terikat yakni disiplin kerja(Y).
Perencanaan dan Kinerja Keuangan Badan Pengelolaan Keuangan Daerah (BPKD) Kabupaten Gowa Muliati Muliati; Zainal Ruma; Anwar Anwar; Hety Budiyanti; Annisa Paramaswary Aslam
Journal of Management and Social Sciences Vol. 3 No. 3 (2024): August : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i3.1468

Abstract

This research aims to find out the planning of the Gowa Regency Regional Revenue and Expenditure Budget Report (APBD) in 2024 and 2025 using the least squares trend technique and wants to know how well the Gowa Regency Regional Financial Management Agency (BPKD) Financial Performance will be in 2024 and 2025 the future will be based on the regional financial independence ratio, the degree of decentralization ratio and the growth ratio. The type of research used is descriptive quantitative. The data processed is the Regional Revenue and Expenditure Budget Realization Report for 2020 to 2022. The data collection technique used in this research is documentation techniques. The data analysis technique is forecasting using the Trend least square formulation and the regional financial independence ratio, the degree of decentralization ratio and the growth ratio. The results of the research show that the projected regional income and expenditure budget (APBD) report for Gowa Regency in 2024 and 2025 will experience a deficit of IDR. (114,637,699,688.89) and Rp. (166,991,785,688.33). Meanwhile, the financial performance of the Gowa Regency Regional Financial Management Agency (BPKD) in 2024 and 2025 is poor, seen from the results of calculating the regional financial independence ratio, it is classified as very low and in the relationship pattern (Instructive) category, with details: in 2024 it is 19% and in 2025 will be 20%, then the decentralization degree ratio is classified as low, with details: in 2024 it will be 16% and 2025 it will be 17%, and the growth ratio is relatively low, with details: in 2024 it will be 5% and in 2025 it will be 4%.
Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Produktivitas Pegawai pada Inspektorat Daerah Provinsi Sulawesi Selatan Nurizzati Nurizzati; Uhud Darmawan Natsir; Zainal Ruma; Burhanuddin Burhanuddin; Rahmat Riwayat Abadi
Jurnal Ilmiah Manajemen dan Kewirausahaan Vol. 5 No. 1 (2026): Januari: Jurnal Ilmiah Manajemen dan Kewirausahaan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimak.v5i1.5681

Abstract

This study aims to analyze the effect of work discipline and work motivation on employee productivity in the Auditor Division of the Regional Inspectorate of South Sulawesi Province. This research employed a quantitative approach using statistical analysis methods. The sample consisted of 57 respondents selected through purposive sampling techniques. Data were collected through questionnaires, and the analysis included validity and reliability testing, classical assumption testing, and multiple linear regression using the Statistical Package for the Social Sciences (SPSS) version 21. The findings revealed that both work discipline (X1) and work motivation (X2) simultaneously had a positive effect on employee productivity (Y). However, the partial test results indicated that work discipline did not have a significant effect on employee productivity, whereas work motivation had a significant positive effect. These findings suggest that work motivation plays a more dominant role in enhancing employee productivity compared to work discipline. Therefore, organizations are encouraged to strengthen motivational strategies through reward systems, recognition, and sustainable career development programs to optimize employee performance.
Co-Authors A Muhammad Ikbal A. Fadel Muhammad Abadi, Rahmat Riwayat Abd. Aziz Suherman Abdi Akbar Idris Agung Kurniawan Agung Widhi Kurniawan Ahmad Ali Yassar Ranti Ahmad Maulana Putra Airil Anwar Al Farishy Hafidh Attamimi Amiruddin Tawe Anand, Andi Rezkyawan Fachrul Ananda, Satria Anang Setiawan Andi Mustika Amin Andi Shinta Ria Oktaviani Andika Sunarya Andini Ramadani Annisa Paramaswary Aslam Anwar Anwar Anwar Ramli Arryad Firdauzi Ramly Astuti Astuti Ayesha Putri Nanditya Ayu Sulistiya Putri Syahrir Baso Erik Basri Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chessa Dessayanatasya Nursaid Diah Putri Istiqamah Dian Anggraece Sigit Parawansa Dwi Nurvania Edar Elis Rahayu Putri Elsafitri Elsafitri Ermiaty Febrini Elviona Pualillin Evita Pratiwi Fauziah Umar Febri Yulianti Hety Budiyanti Ichwan Musa Ilma Wulansari Hasdiansa Jasnika Jasnika Karmila Karmila Maharani Karnila Permata Intan Khaerdar Syahrul Khaidir Syahrul Kristina Parisi M. Ichwan Musa M. Ikhwan Maulana M. Ikhwan Maulana Haeruddin Moh. Filzan Al-Mustajidi Mohammad Fadel Astari MUH ASDAR Muh. Ashari Baharuddin Muh. Erlangga Muh. Fajrin Muh. Syarif Hidayatullah Muhammad Akram Kurniawan Muhammad Fajar Muhammad Fhill Husny Muhammad Ilham Wardana Haeruddin Muhammad Ilham Wardhana Haeruddin Muhammad Jaslin Muhammad Yunus Muliati, Muliati Nadiyah Nashiroh Bakrie Nuranita Fitriani Nurfaaizah NURFIANTI NURFIANTI, NURFIANTI Nurizzati Nurizzati Nurman Nurman Nurman Nurul Astri Nurul Auliyah Sukri Nurul Fadilah Aswar Pradhita Udayani Putri Audina Rahmat Riyadi Alam Rayana Rayana Resky Amalia Hamka Rezky Amalia Hamka Rezky Ramadhani Rizky Ruslan Romansyah Sahabuddin Rukma Inna Sayu Puspitaningsih Dipoatmodjo Selvi Ulvia Siti Hasbiah Sri Mudefi Sulisetiani Sulisetiani Suriansyah Tenri S. P. Dipoatmodjo Tenri S.P. Dipoatmodjo Tenri Sayu Puspitaningsi Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Ummul Khaeriah Vivia Tandi Pailan