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All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business YUME : Journal of Management MANAJEMEN DEWANTARA juremi: jurnal riset ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Jurnal Visi Manajemen (JVM) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Optimal: Jurnal Ekonomi dan Manajemen Proceedings of The International Conference on Business and Economics Journal of Management and Social Sciences Economics and Business Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Economics Professional in Action (E-Profit) Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Journal of Management and Creative Business DECISION : Jurnal Ekonomi dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen Jurnal Abdimas Indonesia Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Jurnal Ekonomi dan Bisnis Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Equivalent : Journal of Economic, Accounting and Management Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan
Zainal Ruma
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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THE INFLUENCE OF WORK-LIFE BALANCE AND WORK ENVIRONMENT ON EMPLOYEE JOB SATISFACTION AT BRI BANK PANAKUKKANG BRANCH OFFICE Nadiyah Nashiroh Bakrie; Tenri S.P. Dipoatmodjo; Zainal Ruma; Muhammad Ichwan Musa; Rezky Amalia Hamka
Jurnal Ekonomi dan Bisnis Vol. 3 No. 5 (2025): MEI
Publisher : ADISAM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to analyze the effect of work life balance and work environment on employee job satisfaction at Bank BRI Panakukkang Branch Office. In this study, the population studied amounted to 40 employees who were also sampled. The method used is a quantitative approach with multiple linear regression analysis, using Statistical Product and Service Solution (SPSS) software to analyze the data obtained. Data were collected through questionnaires distributed to respondents involved in this study. The analysis results obtained using the partial test (t test) show that the work life balance and work environment variables partially affect employee job satisfaction based on the value of t count > t table. In the simultaneous test (f test) the work life balance and work environment variables simultaneously have a significant effect on employee job satisfaction based on the value of f count > f table.
Optimalisasi Usaha Mikro Kecil di Desa Kassi Melalui Ekonomi Kreatif Nurman Nurman; Chalid Imran Musa; Anwar Anwar; Zainal Ruma; Muhammad Ilham Wardhana Haeruddin
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 2 (2025): Mei : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i2.1571

Abstract

This community empowerment activity was carried out in Kassi Village, Rumbia District, Jeneponto Regency. Kassi Village is located in a highland area and has agricultural and plantation land that includes secondary crops and horticulture. Kassi Village also has attractive tourism potential and an art studio that showcases various traditional dances. This wealth of resources supports the growth of Micro and Small Enterprises (MSEs) in Kassi Village, with 89 MSEs recorded in 2022. However, this abundance of natural potential has not yet contributed significantly to the MSEs, which tend to remain stagnant. To address this issue, the Tim PKM provided optimization services for Micro and Small Enterprises (MSEs) through a business workshop program. The method used in this community empowerment effort is a capacity building method with a participatory approach. The results of this activity showed that the problems faced by business actors were effectively resolved through intensive training and the formation of the Baji Kassi Community to optimize the performance of MSEs in Kassi Village by providing consultation services.
Peningkatkan Daya Saing Industri Rumah Tangga Melalui Program Pelatihan dan Pendampingan Keuangan Usaha di Desa Kindang Anwar Anwar; Zainal Ruma; Nurman Nurman; Chalid Imran Musa; Khaidir Syahrul
ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Vol. 3 No. 3 (2025): Mei: ASPIRASI : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat
Publisher : Asosiasi Periset Bahasa Sastra Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/aspirasi.v3i3.1929

Abstract

Kindang Village is one of the villages that has quite large potential for home industries, but still faces challenges in effective business financial management. This community service activity aims to increase the competitiveness of home industries through training and mentoring in sustainable business financial management. The implementation method includes socialization, simple financial management training, financial record keeping, and intensive mentoring for three months. The results of the activity show an increase in business actors' understanding of the importance of financial records and business planning, as well as changes in behavior in managing cash flow and determining product selling prices. This program has succeeded in building financial awareness and increasing the efficiency of business management, which has an impact on increasing the competitiveness of home industries in Kindang Village.
Analisis Segmentation, Targeting, Dan Positioning (STP) Terhadap Pembelian Pada Restoran Mbak Daeng Abdesir Suriansyah; M. Ikhwan Maulana; Zainal Ruma; Muhammad Ilham Wardhana Haeruddin; M. Ichwan Musa
Nian Tana Sikka : Jurnal ilmiah Mahasiswa Vol. 3 No. 3 (2025): Nian Tana Sikka : Jurnal ilmiah Mahasiswa
Publisher : Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/niantanasikka.v3i3.847

Abstract

Segmentation, Targeting, and Positioning (STP) Analysis of Purchases at Mbak Daeng Abdesir Restaurant. Thesis Management Study Program, Faculty of Economics and Business, Makassar State University Supervised by Muhammad Ikhwan Maulana and Zainal Ruma. This study aims to determine the effect of segmentation, targeting, and positioning (STP) on purchases at Mbak Daeng Abdesir Restaurant. This research variable consists of segmentation, targeting and positioning as independent variables, purchase as the dependent variable. This type of research is quantitative associative in nature. The data collection technique was carried out by distributing questionnaires to consumers. The data analysis technique uses multiple regression with the help of SPSS software version 27. The results of this study indicate that Segmentation and Targeting have a positive and significant effect on purchases partially. Meanwhile, Positioning has no effect on purchases. However, simultaneously Segmentation, Targeting, and Positioning (STP) have a positive and significant effect on purchases at Mbak Daeng Abdesir Restaurant.
Analisis Pengaruh Intention to Boycott & Brand Exposure terhadap Purchase Decision Melalui Brand Image pada Produk Scarlett Whitening di Kota Makassar Andi Shinta Ria Oktaviani; Chalid Imran Musa; Nurul Fadilah Aswar; Zainal Ruma; Rahmat Riwayat Abadi
Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan Vol. 3 No. 4 (2025): AGUSTUS : Maeswara : Jurnal Riset Ilmu Manajemen dan Kewirausahaan
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/maeswara.v3i4.2024

Abstract

This study aims to determine the effect of Intention to Boycott and Brand Exposure on Purchase Decision mediated by Brand Image on Scarlett Whitening products in Makassar City. This research uses a quantitative approach with a causal design. The population in this study is the community of Makassar City who have used or are familiar with Scarlett Whitening products. The sample was taken using a non-probability sampling method with a purposive sampling approach, and 105 respondents were obtained. Data were collected through questionnaires and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS) version 4.0. The results of the study show that (1) Intention to Boycott has a direct negative and significant effect on Brand Image, (2) Brand Exposure has a direct positive and significant effect on Brand Image, (3) Intention to Boycott has a direct negative and significant effect on Purchase Decision, (4) Brand Exposure has a direct positive and significant effect on Purchase Decision, (5) Brand Image has a direct positive and significant effect on Purchase Decision, (6) Brand Image significantly mediates the relationship between Intention to Boycott and Purchase Decision, and (7) Brand Image significantly mediates the relationship between Brand Exposure and Purchase Decision.
Pengaruh Komunikasi Internal dan Pengembangan Karir terhadap Retensi Pegawai Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan Muhammad Jaslin; Muh. Ichwan Musa; Agung Widhi Kurniawan; Zainal Ruma; Khaidir Syahrul
Lokawati : Jurnal Penelitian Manajemen dan Inovasi Riset Vol. 3 No. 3 (2025): Mei : Jurnal Penelitian Manajemen dan Inovasi Riset
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/lokawati.v3i3.1725

Abstract

Businesses and organizations frequently struggle with staff retention. At the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan, the goal of this study is to determine how career development and internal communication impact employee retention. Using the basic random selection technique, 45 people were chosen as a sample from the 83 government employees that make up the research population. After distributing surveys to gather data, IBM SPSS software was used for a number of statistical analyses. It was discovered that internal communication and career development had a positive and considerable effect on employee retention, both separately and in combination. Internal communication is rated at 1.381, while career development is rated at 0.825. The results of the study show that staff retention at the Dinas Penanaman Modal dan Pelayanan Terpadu Satu Pintu Provinsi Sulawesi Selatan is impacted by internal communication and career development.
The Effect of Work Overload on Turnover Intention in Employees of Misi Pasaraya Supermarket in Barru Regency Uhud Darmawan Natsir; Ummul Khaeriah; Zainal Ruma
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.2102

Abstract

This study aims to analyze the effect of work overload towards turnover intention in employees of the Misi Pasaraya supermarket in Barru Regency. The variables that are used in this research are work overload as the dependent variable (X) and turnover intention as the independent variable (Y). Respondents that participated in this study were all employees of the Misi Pasaraya supermarket in Barru Regency, namely 50 employees. Data collection was done through distributing questionnaires. The technique that are used to analyze the research data is simple linear regression test with the help of IBM SPSS 25.00 for windows. The results that the study show is that excessive workload has a significant positive effect on exit intentions in employees of the Misi Pasaraya Supermarket in Barru Regency. The more workload the employees feel, the higher the intention of employees to leave their jobs. This is based on the results of the hypothesis test (t test) where the t-count value of 6.730 is greater than the t-table value of 2.011. While the significance value of 0.000 is much smaller than 0.05. Based on the results of the R-squared test, it can be seen that there is still a considerable proportion of variation in turnover intention, meaning that there are still other factors outside of workload that have a stronger influence in determining the intention to leave. So that work overload is not the main factor in measuring turnover intention in these supermarket employees.
Pengaruh Keadilan Prosedural terhadap Organizational Citizenship Behavior Melalui Persepsi Dukungan Organisasiona sebagai Variabel Mediasi : Studi Kasus pada Dinas Kelautan dan Perikanan Provinsi Sulawesi Selatan Ahmad Ali Yassar Ranti; Siti Hasbiah; Sayu Puspitaningsih Dipoatmodjo; Zainal Ruma; Muhammad Ilham Wardhana Haeruddin
Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 5 No. 2 (2025): Juli : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimek.v5i2.6317

Abstract

Organizational effectiveness depends not only on employees fulfilling their formal roles but also on their willingness to engage in discretionary efforts, known as Organizational Citizenship Behavior (OCB). Promoting OCB is essential not only for private organizations but also for public institutions, which have come under increasing public scrutiny. Despite this urgency, limited attention has been paid to how organizational-level factors such as procedural justice influence OCB in public institutions. The purpose of this study is to assess how procedural justice influences OCB through perceived organizational support as a mediating variable, particularly within public institutions; the Fisheries and Marine Affairs Agency of South Sulawesi Province in Indonesia was selected as the study’s object. A quantitative cross-sectional method was employed, with employees stationed at the head office serving as the sample. The findings suggest that procedural justice influences OCB both directly and indirectly through perceived organizational support, and that perceived organizational support significantly affects OCB. Therefore, perceived organizational support only partially mediates the relationship between procedural justice and OCB.
Pengaruh Kualitas Produk dan Gaya Hidup Terhadap Keputusan Pembelian iPhone melalui Minat Beli Sebagai Variabel Intervening A Muhammad Ikbal; Siti Hasbiah; Zainal Ruma; Chalid Imran Musa; Muhammad Ilham Wardhana Haeruddin
Jurnal Manajemen Riset Inovasi Vol. 1 No. 4 (2023): Oktober : Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v1i4.1827

Abstract

This study aims to determine the effect of product quality and lifestyle on purchasing decisions for iPhone smartphones through purchase intention as an intervening variable. The sample used was 85 students of the Faculty of Economics and Business, Makassar State University who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaires, interviews and literature studies. The data analysis technique consists of Outer Model (Measurement Model) which consists of Convergent Validity, Discriminant Validity and Composite Reliability, then Structural Model (Inner Model) and Hypothesis Test. Based on the results showed that the product quality variable has a positive and significant effect on purchasing decisions with a parameter coefficient of 0.192, a t-count value of 2.030, and a p-value of 0.043 <0.05. Lifestyle variables have a positive and significant effect on purchasing decisions with a parameter coefficient of 0.338, t-count value of 3.353 and p-value is 0.001 <0.05. product quality has a positive but insignificant effect on purchase intention with a parameter coefficient of 0.129, t-count value of 1.142 and p-value is 0.254>0.05. Lifestyle has a positive and significant effect on buying interest with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000 <0.05. buying interest has a significant effect on purchasing decisions with a parameter coefficient of 0.558, a t-count value of 6.485 and a p-value of 0.000<0.05.
Pengaruh Foreign Branding Terhadap Minat Beli Yang Dimediasi Oleh Persepsi Kualitas Produk Luxcrime: Studi Pada Mahasiswa Prodi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Negeri Makassar Elsafitri Elsafitri; Burhanuddin; Muhammad Ichwan Musa; Zainal Ruma; Ilma Wulansari Hasdiansa
Jurnal Manajemen Riset Inovasi Vol. 2 No. 2 (2024): April: Jurnal Manajemen Riset Inovasi
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/mri.v2i2.2504

Abstract

The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime products
Co-Authors A Muhammad Ikbal A. Fadel Muhammad Abadi, Rahmat Riwayat Abd. Aziz Suherman Abdi Akbar Idris Agung Kurniawan Agung Widhi Kurniawan Ahmad Ali Yassar Ranti Ahmad Maulana Putra Airil Anwar Al Farishy Hafidh Attamimi Amiruddin Tawe Anand, Andi Rezkyawan Fachrul Ananda, Satria Anang Setiawan Andi Mustika Amin Andi Shinta Ria Oktaviani Andika Sunarya Andini Ramadani Annisa Paramaswary Aslam Anwar Anwar Anwar Ramli Arryad Firdauzi Ramly Astuti Astuti Ayesha Putri Nanditya Ayu Sulistiya Putri Syahrir Baso Erik Basri Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chessa Dessayanatasya Nursaid Dian Anggraece Sigit Parawansa Dwi Nurvania Edar Elis Rahayu Putri Elsafitri Elsafitri Evita Pratiwi Fauziah Umar Febri Yulianti Haeruddin, Muh Ilham Wardhana Hety Budiyanti Ichwan Musa Ilma Wulansari Hasdiansa Jasnika Jasnika Karmila Karmila Maharani Karnila Permata Intan Khaerdar Syahrul Khaidir Syahrul Kristina Parisi M. Ichwan Musa M. Ikhwan Maulana M. Ikhwan Maulana Haeruddin Moh. Filzan Al-Mustajidi Mohammad Fadel Astari MUH ASDAR Muh. Ashari Baharuddin Muh. Erlangga Muh. Fajrin Muh. Syarif Hidayatullah Muhammad Akram Kurniawan Muhammad Fajar Muhammad Fhill Husny Muhammad Ilham Wardana Haeruddin Muhammad Jaslin Muhammad Yunus Muliati, Muliati Nadiyah Nashiroh Bakrie Nuranita Fitriani Nurfaaizah NURFIANTI NURFIANTI, NURFIANTI Nurizzati Nurizzati Nurman Nurman Nurman Nurul Astri Nurul Auliyah Sukri Nurul Fadilah Aswar Pradhita Udayani Putri Audina Rahmat Riyadi Alam Rayana Rayana Resky Amalia Hamka Rezky Amalia Hamka Rezky Ramadhani Rizky Ruslan Romansyah Sahabuddin Sayu Puspitaningsih Dipoatmodjo Selvi Ulvia Siti Hasbiah Sri Mudefi Sulisetiani Sulisetiani Suriansyah Tenri S. P. Dipoatmodjo Tenri S.P. Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Ummul Khaeriah Vivia Tandi Pailan