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All Journal Jurnal Mirai Management SEIKO : Journal of Management & Business YUME : Journal of Management MANAJEMEN DEWANTARA juremi: jurnal riset ekonomi Jurnal Ilmiah Manajemen, Bisnis dan Kewirausahaan CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Jurnal Manajemen Bisnis Kewirausahaan Jurnal Visi Manajemen (JVM) Profit: Jurnal Manajemen, Bisnis dan Akuntansi Proceedings of The International Conference on Business and Economics Journal of Management and Social Sciences Economics and Business Journal Digital Bisnis: Jurnal Publikasi Ilmu Manajemen Dan E-commerce Inisiatif: Jurnal Ekonomi, Akuntansi Dan Manajemen Jurnal Penelitian Ekonomi Manajemen dan Bisnis Jurnal Publikasi Ilmu Manajemen Economics Professional in Action (E-Profit) Jurnal Manajemen Riset Inovasi Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Manajemen Kreatif Jurnal Journal of Management and Creative Business DECISION : Jurnal Ekonomi dan Bisnis Trending: Jurnal Manajemen dan Ekonomi Jurnal Riset Manajemen Jurnal Abdimas Indonesia Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Lokawati: Jurnal Penelitian Manajemen dan Inovasi Riset Riset Ilmu Manajemen Bisnis dan Akuntansi Jurnal Nuansa: Publikasi Ilmu Manajemen dan Ekonomi Syariah Pusat Publikasi Ilmu Manajemen Nian Tana Sikka: Jurnal Ilmiah Mahasiswa Aspirasi : Publikasi Hasil Pengabdian dan Kegiatan Masyarakat Equivalent : Journal of Economic, Accounting and Management Jurnal Manajemen, Pendidikan dan Pemikiran Islam Karya Nyata: Jurnal Pengabdian Kepada Masyarakat Inovasi Sosial: Jurnal Pengabdian Masyarakat Journal of Studies in Academic, Humanities, Research, and Innovation JIMEK Jurnal Ilmiah Manajemen Dan Kewirausahaan
Zainal Ruma
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Transportation Other

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Pengaruh Brand Awareness dan Electronic Word of Mouth Marketing terhadap Repurchase Intention melalui Costumer Satisfaction sebagai Variabel Intervening pada Fashion Erigo di Aplikasi Shopee: Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis, Universitas Negeri Makassar Mohammad Fadel Astari; Chalid Imran Musa; Muhammad Ilham Wardana Haeruddin; Muhammad Ichwan Musa; Zainal Ruma
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2700

Abstract

This research aims to determine the influence of Brand Awareness and Electronic Word of Mouth Marketing on Repurchase Intention through Customer Satisfaction as an Intervening Variable in Erigo Fashion in the Shopee Application on Students of the Faculty of Economics and Business, Makassar State University. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were students from the Faculty of Economics and Business, Makassar State University who had made purchases from Erigo Fashion on the Shopee Application. Data collection was carried out using documentation and survey methods using questionnaires. The data analysis technique uses PLS (Partial Least Square) analysis. The results of this research show that brand awareness and electronic word of mouth have a positive and significant influence on customer satisfaction with Erigo fashion in the Shopee application. Furthermore, customer satisfaction also has a positive and significant impact on repurchase intention. Brand awareness does not have a significant influence on repurchess intention, and electronic word of mouth does not have a significant influence on prepurchess intention. Apart from that, brand awareness influences repurchase intention through customer satisfaction as an intervening variable, while electronic word of mouth also influences repurchase intention through customer satisfaction as and intervening variable.
Pengaruh Kualitas Pelayanan dan Kualitas Produk Terhadap Keputusan Pembelian Ulang Melalui Kepuasan Konsumen Sebagai Variabel Intervening pada Minuman Yotta di Cabang Tinumbu Ayu Sulistiya Putri Syahrir; Agung Widhi Kurniawan; Muhammad Ilham Wardhana Haeruddin; Muhammad Ichwan Musa; Zainal Ruma
JURNAL RISET MANAJEMEN (JURMA) Vol 2 No 4 (2024): December : Jurnal Riset Manajemen
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v2i4.2734

Abstract

The aim of this study is to determine the effect of service quality and product quality variables on repurchase decisions through consumer satisfaction as an intervening variable. This research employs a quantitative approach utilizing primary data obtained through questionnaires from respondents. The population in this study consists of 1,380 consumers of Yotta Tinumbu Branch, Makassar City, based on sales data from August to December. The sample in this study was selected using Hair's method, with a total of 150 respondents. The analysis method is conducted using SEM-PLS. The results of this study show that service quality and product quality have a positive and significant impact on consumer satisfaction at Yotta Tinumbu branch. Furthermore, consumer satisfaction also has a positive and significant impact on repurchase decisions. Service quality directly affects repurchase decisions, while product quality does not have a significant impact on repurchase decisions. Additionally, service quality influences repurchase decisions through consumer satisfaction as an intervening variable, whereas product quality does not have a significant impact through this variable.
Pengaruh Disiplin Kerja dan Fasilitas Kerja terhadap Kinerja Pegawai pada Kantor BPBD Kabupaten Mamuju Tengah Muhammad Yunus; Anwar Anwar; Zainal Ruma; Siti Hasbiah; Resky Amalia Hamka
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4383

Abstract

The purpose of this study is to explain and analyze the influence of work discipline and work facilities on employee performance. The independent variables in this study were work discipline and work facilities. The dependent variable in this study is employee performance. The population in this study is 84 employees at the Central Mamuju Regency Regional Disaster Management Agency office, consisting of 12 ASN employees and 72 contract employees. The sample determination method used in this study is total sampling, which is a method of taking the entire population as a sample. The sample used in this study is a saturated sample, namely the entire population of 84 employees The analysis method used in this study is the multiple linear regression analysis method using Statistical Product And Service Solution (SPSS). The results of this study show that work discipline has a significant effect on employee performance and work facilities have a significant effect on employee performance and simultaneously work discipline and work facilities have a significant effect on employee performance.
Pengaruh Customer Relationship Management dan Sosial Media Marketing Instagram terhadap Tingkat Kunjungan Andini Ramadani; Burhanuddin Burhanuddin; Muh. Ilham Wardhana Haeruddin; Muhammad Ichwan Musa; Zainal Ruma
Jurnal Penelitian Ekonomi Manajemen dan Bisnis Vol. 3 No. 4 (2024): November : Jurnal Penelitian Ekonomi Manajemen dan Bisnis
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jekombis.v3i4.4431

Abstract

The aim of this research is to determine the influence of Customer Relationship Management (CRM) and Instagram social media marketing on visit levels. The independent variables in this research are Customer Relationship Management (CRM) and Instagram social media marketing. The dependent variable in this study is the visit level. The population in this study was visitors to Makassar City Culture Service activities starting from January-February 2023, totaling 82,326 people. The sample in this study was selected using the Hair's method, with a total sample size of 120 respondents. The analytical method used in this research is the multiple linear regression analysis method. The results of this research show that Customer Relationship Management (CRM) has a positive and significant effect on the level of visits to the Makassar City Cultural Service, Instagram social media marketing has a positive and significant effect on the level of visits to the Makassar City Cultural Service, and simultaneously Customer Relationship Management (CRM) and Instagram social media marketing has a positive and significant effect on the level of visits to the Makassar City Culture Service.
Pengaruh Brand Awareness dan Electronic Word Of Mouth Marketing Terhadap Repurchase Intention Melalui Costumer Satisfaction sebagai Variabel Intervening pada Fashion Erigo di Aplikasi Shopee (Studi Kasus pada Mahasiswa Fakultas Ekonomi dan Bisnis, Univers Mohammad Fadel Astari; Chalid Imran Musa; Muhammad Ilham Wardana Haeruddin; Muhammad Ichwan Musa; Zainal Ruma
Wawasan : Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Vol. 3 No. 1 (2025): Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan
Publisher : Fakultas Teknik Universitas Maritim AMNI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/wawasan.v3i1.2685

Abstract

This research aims to determine the influence of Brand Awareness and Electronic Word of Mouth Marketing on Repurchase Intention through Customer Satisfaction as an Intervening Variable in Erigo Fashion in the Shopee Application on Students of the Faculty of Economics and Business, Makassar State University. The data used in this research is primary data of 100 samples. This type of research is included in quantitative research. The population in this study were students from the Faculty of Economics and Business, Makassar State University who had made purchases from Erigo Fashion on the Shopee Application. Data collection was carried out using documentation and survey methods using questionnaires. The data analysis technique uses PLS (Partial Least Square) analysis. The results of this research show that brand awareness and electronic word of mouth have a positive and significant influence on customer satisfaction with Erigo fashion in the Shopee application. Furthermore, customer satisfaction also has a positive and significant impact on repurchase intention. Brand awareness does not have a significant influence on repurchess intention, and electronic word of mouth does not have a significant influence on prepurchess intention. Apart from that, brand awareness influences repurchase intention through customer satisfaction as an intervening variable, while electronic word of mouth also influences repurchase intention through customer satisfaction as and intervening variable.
Pengaruh Kompetensi dan Kompensasi terhadap Kepuasan Kerja Pegawai Kantor Kopkar Tirta Sejahtera PDAM Kota Makassar Rahmat Riyadi Alam; Agung Widhi Kurniawan; Tenri Sayu Puspitaningsih Dipoatmodjo; M. Ikhwan Maulana Haeruddin; Zainal Ruma
Equivalent : Journal of Economic, Accounting and Management Vol. 2 No. 2 (2024): Equivalent : Journal of Economic, Accounting and Management
Publisher : CV. Doki Course and Training

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61994/equivalent.v2i2.594

Abstract

Abstract : This research aims to determine empirically the influence of competency and compensation on job satisfaction of employees at the Kopkar Tirta Sejahtera PDAM Makassar City Office. The population used was employees of the Kopkar Tirta Sejahtera PDAM Makassar City Office. The sample used was 35 employees who were used as respondents. This research is quantitative research that uses primary data. The data analysis technique used is multiple linear regression using statistical product and service solution (SPSS) version 22. The results of this study show that competence has a positive but not significant effect on employee job satisfaction and compensation has a positive and significant effect on employee job satisfaction and competence and compensation has a positive and significant effect simultaneously on employee job satisfaction Abstrak : Penelitian ini bertujuan untuk mengetahui secara empiris pengaruh kompetensi dan kompensasi terhadap kepuasan kerja pegawai Kantor Kopkar Tirta Sejahtera PDAM Kota Makassar. Populasi yang digunakan adalah pegawai Kantor Kopkar Tirta Sejahtera PDAM Kota Makassar. Adapun sampel yang digunakan sebanyak 35 orang pegawai yang dijadikan responden. Penelitian ini merupakan penelitian kuantitatif yang menggunakan data primer. Teknik analisis data yang digunakan adalah regresi linear berganda dengan menggunakan statistical product and service solution (SPSS) versi 22. Hasil penelitian ini menunjukkan bahwa kompetensi berpengaruh positif namun tidak signifikan terhadap kepuasan kerja pegawai dan kompensasi berpegaruh positif dan signifikan terhadap kepuasan kerja pegawai serta kompetensi dan kompensasi berpengaruh positif dan signifikan secara simultan terhadap kepuasan kerja pegawai.
Gender Perception on Entrepreneurial Literacy, Self-Efficacy on Entrepreneurial Intention through Entrepreneurial Attitude Zainal Ruma; Dian Anggraece Sigit Parawansa; Muh Asdar; Fauziah Umar
Proceeding of The International Conference on Business and Economics Vol. 2 No. 2 (2024): Proceeding of The International Conference on Business and Economics
Publisher : Universitas 17 Agustus 1945 Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/icbeuntagsmg.v2i2.2226

Abstract

The highest unemployment rate is caused by graduates who have increased due to the available workforce being greater than the number of jobs available. The way to overcome unemployment is to increase entrepreneurial intentions. The purpose of this study was to investigate entrepreneurial intentions in students of the Faculty of Economics and Business, State University of Malang as it is believed that entrepreneurial intentions are the most important factor in entrepreneurial actions, using variables of entrepreneurial education, self-efficacy, gender, and entrepreneurial attitude variables as mediation. This research is a quantitative research using a descriptive research design. The dependent variable in this research is entrepreneurial intention (Y), the independent variable is entrepreneurial literacy (X1) and self-efficacy (X2) while the mediating variable is entrepreneurial attitude (Z). The population taken in this research is students. The sample taken in this research is 170 respondents calculated using the Slovin formula. The scale used in this is a Likert scale with 5 choices to be answered by the resource person, namely strongly disagree, disagree, disagree, agree, strongly agree. Furthermore, the instrument feasibility test uses validity and reliability tests. While the classical assumption test uses normality tests, multicollinearity tests, and heteroscedasticity tests. The analysis technique uses descriptive analysis, path analysis, sobel test and difference test. The results of this study indicate that entrepreneurship education on entrepreneurial intentions has a significant influence, self-efficacy on entrepreneurial intentions has a significant influence, entrepreneurship education on entrepreneurial intentions mediated by entrepreneurial attitudes has a significant influence, self-efficacy on entrepreneurial intentions mediated by entrepreneurial attitudes has a significant influence, entrepreneurial attitudes on entrepreneurial intentions have a significant influence and based on the results of the difference test
Pengaruh Gaya Kepemimpinan dan Motivasi Terhadap Kinerja Karyawan pada Puslatbang Lan Makassar Karnila Permata Intan; Uhud Darmawan Natsir; Zainal Ruma
Journal of Management and Creative Business Vol. 3 No. 1 (2025): January : Journal of Management and Creative Business
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jmcbus.v3i1.3284

Abstract

Leadership traits have an important role in human resource management. A leader must apply a leadership style to manage his subordinates and motivate them so that performance increases. This research aims to determine the partial and simultaneous influence of leadership style and motivation on the performance of Puslatbang KMP LAN RI Makassar employees. This research uses data collection using questionnaire and documentation methods. The population and sample in this study were 67 people. The data analysis technique used is multiple linear regression. The results of this research show that leadership style partially has a positive and significant effect on employee performance at the KMP LAN RI Makassar Training Center and motivation partially has a positive and significant effect on employee performance at the Makassar KMP LAN RI Puslatbang Center. Leadership style and motivation simultaneously have a positive and significant effect on employee performance at Puslatbang KMP LAN RI Makassar.
Pengaruh Program Keselamatan dan Kesehatan Kerja Terhadap Kepuasan Karyawan pada PT PLN (Persero) Unit Pelaksana Pelayanan Pelanggan Makassar Utara di Makassar Arryad Firdauzi Ramly; Amiruddin Tawe; Zainal Ruma; Romansyah Sahabuddin; Uhud Darmawan Natsir
JURNAL RISET MANAJEMEN (JURMA) Vol 3 No 1 (2025): JURNAL RISET MANAJEMEN (JURMA)
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jurma.v3i1.2943

Abstract

This study aims to determine the effect of occupational safety and health program on employee satisfaction at PT PLN (Persero) North Makassar customer service implementation unit in Makassar. This research is a quantitative study with a descriptive approach and is a population study. The sample in this study were employees at the office of PT PLN (Persero) North Makassar customer service implementation unit in Makassar as many as 35 people. Hypothesis testing in this study using multiple linear regression tests and get results, namely: Based on the results of hypothesis testing using multiple linear regression analysis tests, it shows that work safety and occupational health variables simultaneously affect employee satisfaction at PT PLN (Persero) North Makassar customer service implementing unit in Makassar. The results of hypothesis testing also show that work safety partially affects employee satisfaction at PT PLN (Persero) North Makassar customer service implementing unit in Makassar and occupational health partially affects employee satisfaction at PT PLN (Persero) North Makassar customer service implementing unit in Makassar.
Pengaruh Struktur Modal terhadap Kinerja Keuangan Perusahaan PT Gowa Makassar Tourism Development Tbk di Kota Makassar Tahun 2019-2023 Baso Erik; Abdi Akbar; Andi Mustika Amin; Zainal Ruma; Anwar Anwar
Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah Vol. 3 No. 1 (2025): Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/nuansa.v3i1.1627

Abstract

This study expects to decide the impact of capital construction on the monetary execution of PT Gowa Makassar The travel industry Improvement Tbk in Makassar City in 2019-2023. The examination utilizes an illustrative methodology. The number of inhabitants in this study is the yearly monetary report of PT Gowa Makassar The travel industry Improvement Tbk. The example of this study utilizes the monetary position explanation and benefit and misfortune articulation of PT Gowa Makassar The travel industry Advancement Tbk for the period 2019-2023. This study involves auxiliary information as fiscal reports for the 2019-2023 period obtained from www.idx.co.id. The information assortment strategy utilized in this study is documentation. The information examination method in this study utilizes numerous direct relapse investigation involving the Measurable Bundle for the Sociologies (SPSS) variant 25 program. The examination results show that the impact of capital design (DER, DAR, and LDER) somewhat and at the same time affects corporate monetary execution (ROE) at the organization PT Gowa Makassar The travel industry Advancement Tbk for the 2019-2023 period.
Co-Authors A Muhammad Ikbal A. Fadel Muhammad Abadi, Rahmat Riwayat Abd. Aziz Suherman Abdi Akbar Idris Agung Kurniawan Agung Widhi Kurniawan Ahmad Ali Yassar Ranti Ahmad Maulana Putra Airil Anwar Al Farishy Hafidh Attamimi Amiruddin Tawe Anand, Andi Rezkyawan Fachrul Ananda, Satria Anang Setiawan Andi Mustika Amin Andi Shinta Ria Oktaviani Andika Sunarya Andini Ramadani Annisa Paramaswary Aslam Anwar Anwar Anwar Ramli Arryad Firdauzi Ramly Astuti Astuti Ayesha Putri Nanditya Ayu Sulistiya Putri Syahrir Baso Erik Basri Burhanuddin Burhanuddin Burhanuddin Chalid Imran Musa Chessa Dessayanatasya Nursaid Diah Putri Istiqamah Dian Anggraece Sigit Parawansa Dwi Nurvania Edar Elis Rahayu Putri Elsafitri Elsafitri Ermiaty Febrini Elviona Pualillin Evita Pratiwi Fauziah Umar Febri Yulianti Hety Budiyanti Ichwan Musa Ilma Wulansari Hasdiansa Jasnika Jasnika Karmila Karmila Maharani Karnila Permata Intan Khaerdar Syahrul Khaidir Syahrul Kristina Parisi M. Ichwan Musa M. Ikhwan Maulana M. Ikhwan Maulana Haeruddin Moh. Filzan Al-Mustajidi Mohammad Fadel Astari MUH ASDAR Muh. Ashari Baharuddin Muh. Erlangga Muh. Fajrin Muh. Syarif Hidayatullah Muhammad Akram Kurniawan Muhammad Fajar Muhammad Fhill Husny Muhammad Ilham Wardana Haeruddin Muhammad Ilham Wardhana Haeruddin Muhammad Jaslin Muhammad Yunus Muliati, Muliati Nadiyah Nashiroh Bakrie Nuranita Fitriani Nurfaaizah NURFIANTI NURFIANTI, NURFIANTI Nurizzati Nurizzati Nurman Nurman Nurman Nurul Astri Nurul Auliyah Sukri Nurul Fadilah Aswar Pradhita Udayani Putri Audina Rahmat Riyadi Alam Rayana Rayana Resky Amalia Hamka Rezky Amalia Hamka Rezky Ramadhani Rizky Ruslan Romansyah Sahabuddin Rukma Inna Sayu Puspitaningsih Dipoatmodjo Selvi Ulvia Siti Hasbiah Sri Mudefi Sulisetiani Sulisetiani Suriansyah Tenri S. P. Dipoatmodjo Tenri S.P. Dipoatmodjo Tenri Sayu Puspitaningsi Dipoatmodjo Tenri Sayu Puspitaningsih Dipoatmodjo Ummul Khaeriah Vivia Tandi Pailan