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I Komang Wahyu Wiguna
STAHN Mpu Kuturan, Singaraja, Indonesia
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BRAND REPUTATION ANALYSIS BASED ON BRAND EXPERIENCE VARIABLES AND BRAND POSITIONING CONSISTENCY: A STUDY ON MOTORCYCLE BRANDS IN INDONESIA Sutisna, Sutisna; Wiguna, Wahyu
International Journal of Economy, Education and Entrepreneurship (IJE3) Vol. 5 No. 1 (2025): International Journal of Economy, Education and Entrepreneurship
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije3.v5i1.364

Abstract

Managing brand reputation is a long journey that requires consistency. This study aims to determine how to build a brand reputation based on the influence of brand experience variables and brand positioning consistency. This study is a quantitative study to test the hypothesis. The respondents of this study were Yamaha, Honda and Suzuki motorcycle users. The number of respondents was 414. Data were collected using a questionnaire distributed through social media. The study results showed that brand experience had the most significant influence, with a regression coefficient of 1.619, and its impact was considerable. At the same time, brand positioning consistency was also substantial, with a significant influence of 0.169. The results of the study add managerial insight into building brand reputation.
STRATEGIES FOR IMPROVING EMPLOYEE PERFORMANCE THROUGH STRENGTHENING ORGANIZATIONAL CULTURE, TRANSFORMATIONAL LEADERSHIP AND WORK MOTIVATION Wahyu Wiguna; Nancy Yusnita; Widodo Sunaryo
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 5 No. 1 (2025): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v5i1.2537

Abstract

This study aims to find strategies and ways to improve the performance of permanent employees at the operator level at the Association of Temporary Storage and Tank Terminal Entrepreneurs (APT3B) of Banten Province. The population in this study were permanent employees at the operator level, with a total of 234 respondents selected using the Multistage Random Sampling method. This study uses a mix method approach, combining quantitative and qualitative methods to analyze the factors that influence the performance of permanent employees at the operator level at APT3B Banten Province. The study population consisted of 234 employees selected using Multistage Random Sampling. Quantitative data were collected through questionnaires and analyzed using path analysis. The qualitative approach was carried out through in-depth interviews with a number of employees and analyzed using thematic analysis. The combination of these two approaches is expected to provide a comprehensive understanding of the influence of organizational culture, transformational leadership, and work motivation on employee performance. Based on the results of the study, organizational culture, transformational leadership, and work motivation have a significant positive effect on employee performance at APT3B. Organizational culture and transformational leadership have a greater direct influence on employee performance, while work motivation acts as an intervening variable with a smaller influence. Strengthening organizational culture and transformational leadership can improve overall employee performance and motivation and support the achievement of organizational goals. This study supports previous findings and provides direction for improving human resource management at APT3B.
DEVELOPING UMKM ROSELLA BY ASSINGTING IN MAKING NIB AND HALAL CERTIFICATES Afriani, Raden Irna; Rustandi, Tata; Arianti, Holifah; Aprilia, Reina Rianjani; Sutendi, Dedi; Wiguna, Wahyu
International Journal of Engagement and Empowerment (IJE2) Vol. 5 No. 2 (2025): International Journal of Engagement and Empowerment
Publisher : Yayasan Education and Social Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53067/ije2.v5i2.235

Abstract

The food and drink industry is a downstream part of agriculture that plays a big role in promoting the use of local raw resources and making communities better places to live. Rosella flower (Hibiscus sabdariffa) is a commodit with development potential. li offers several health benefits and can be turned into different producis, such as herbal syrup. Mr. Hatibi is a seller in Mekarsari Village who uses rosella, but they still have problems with business legaliy, processing stills, and marketing of their products. The purpose of this communir; service activin is to help M. Hatibi's business grow by teaching him how to make rosella syrup and help them obtain a Buriness Identification Number (NIB) and halal certificate. Some of the tactics used include product processing training, buriness management workshops, development of production SOPS, digital marketing focus group discussions (FGDS), and regular evaluations. The findings of the activity revealed that the parmers have successfully obtained business licenses in the form of NIB and hala! certification. They can now mate and sell rosella syrup more widely, both in stores and online.
Pendampingan Strategi Promosi dan Diversifikasi Produk Ubi Kremes pada UMKM Rumahan Snack Kelurahan Dalung Cipocok Jaya: Pengabdian Azizah, Oktafia; Wahyu Wiguna; Sukma Pratama; Irwanto; Alifah; Jane
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 1 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 1 (Juli 2025 -
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i1.2220

Abstract

MEs are a key pillar of the national economy, playing a significant role in creating jobs and improving community welfare. However, many MSMEs face challenges in expanding their markets, particularly in promotion and product innovation. This community service activity aims to improve the competitiveness of the "Rumahan Snack" MSME in Dalung Cipocok Jaya Village through mentoring on promotional strategies and diversification of crispy sweet potato-based products. The implementation method includes initial observation to identify problems, training on digital media-based promotional strategies, and mentoring on the product diversification process into several attractive flavors and packaging variants. The results of the activity indicate an increase in MSME actors' understanding of modern marketing techniques, improved skills in managing social media as a promotional tool, and the emergence of new product variants with higher selling value. This activity is expected to encourage business sustainability and expand the market reach of the "Rumahan Snack" MSME in the future
The Effect Of Intrinsic And Extrinsic Motivation On Employee Performance With Job Satisfaction As An Intervening Variable In The Regional Development Planning Agency For Research And Development (Bappedalitbang) Of Banten Province Putri, Riztita Chairani; Wiguna, Wahyu; Suparmoko, Muhammad
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1848

Abstract

Employee performance is a strategic determinant of public sector organizational effectiveness, including the Regional Development Planning Agency (Bappeda), which plays a central role in formulating development policies. The complexity of tasks in the Regional Development Planning, Research, and Innovation Agency (Bappedalitbang) of Cilegon City and the Bappeda of Serang City necessitates strong intrinsic and extrinsic motivation to achieve optimal performance. This study aims to analyze the influence of intrinsic and extrinsic motivation on job satisfaction and employee performance, as well as to examine the mediating role of job satisfaction in both relationships. The research focuses on employees of Bappedalitbang Cilegon City and Bappeda Serang City as representatives of regional development planning institutions with distinct tasks and challenges. A quantitative research approach was employed, utilizing Partial Least Squares Structural Equation Modelling (PLS-SEM) for data analysis. The sample was determined using the 10 times rule (Hair et al., 2022), resulting in 110 respondents. The findings indicate that intrinsic and extrinsic motivation have a significant positive effect on both job satisfaction and employee performance. Job satisfaction also significantly and positively affects employee performance and serves as a significant mediator in the relationship between both motivational factors and performance.
The Influence of Digital Transformation and Work Environment on Employee Performance through Motivation as an Intervening Variable in the Human Resources Development and Personnel Agency (Lebak Regency, Serang City and Cilegon City) Astuti, Dini Puzi; Wiguna, Wahyu; Suparmoko, Muhammad
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1849

Abstract

This research is motivated by the disparity in employee data at the BKPSDM of Lebak Regency, Serang City, and Cilegon City, which arose due to suboptimal digital transformation and a work environment that did not fully support employee performance improvement. This condition has implications for the hampered employee service process and weakened employee work motivation. The purpose of this study is to analyze the influence of digital transformation and the work environment on employee performance, with work motivation as a mediating variable. The research method uses a quantitative approach with a Partial Least Squares (PLS-SEM)-based structural equation analysis technique processed using SmartPLS 3 software. The study population was all 185 BKPSDM employees in the three regions, with a sample of 127 employees determined using the Yamane formula. The research instrument was compiled based on the indicators of each variable, then tested for validity and reliability before use. The results of the study indicate that digital transformation and the work environment have a significant effect on employee performance, but digital transformation is not proven to have a direct effect on motivation. Instead, motivation plays an important role as an intermediary variable that bridges the relationship between the work environment and employee performance. The discussion of these findings confirms that the success of civil servant performance is determined not only by the adoption of digital technology, but also by the quality of a supportive work environment and internally developed motivation. This demonstrates the importance of strategies to strengthen motivation, increase digital capacity, and create a conducive work climate to optimize employee performance. In conclusion, this study provides empirical evidence that digital transformation needs to be accompanied by improvements in the work environment and strengthened motivation as a comprehensive strategy to enhance BKPSDM employee performance.
The Effect Of Work Discipline And Incentives On Employee Performance Through Motivation Of Employees In The Regional Secretariat Of Lebak District Ubaidillah, M. Farhan; Wiguna, Wahyu; Suparmoko, Muhammad
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1850

Abstract

The performance of Regional Secretariat employees is a strategic factor in improving the quality of public services. However, discipline issues and dissatisfaction with incentives are still found in the Regional Secretariat of Lebak Regency, potentially reducing work motivation and impacting employee performance. This study aims to analyze the influence of work discipline and incentives on employee performance, with motivation as a mediating variable. The research method uses a quantitative approach with Partial Least Square (PLS) analysis techniques. Data were collected through distributing questionnaires to employees of the Regional Secretariat of Lebak Regency, then analyzed to test the direct and indirect effects between variables. The results show that work discipline and motivation have a significant positive effect on employee performance. Conversely, incentives do not have a direct effect on employee performance, although through motivation, incentives can have an indirect effect. These findings emphasize the importance of strengthening a culture of discipline and work motivation as a more effective strategy than relying solely on incentive policies. Thus, human resource management within the Regional Secretariat of Lebak Regency needs to be more directed at improving discipline and empowering internal employee motivation
The Influence of Democratic Leadership and Work Environment on Investment Performance Through Employee Motivation at the Investment and One-Stop Integrated Service Office (DPMPTSP) in Banten Province Hikmatiar, Muhamad; Wiguna, Wahyu; Suparmoko, Muhammad
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1852

Abstract

Investment disparities between regions in Banten Province show significant differences. Cilegon City achieved the highest realization of IDR 34.696 trillion, while Serang City achieved the lowest at IDR 453.511 billion in 2024. This phenomenon indicates variations in the implementation of democratic leadership, work environment conditions, and employee motivation levels at the DPMPTSP, which influence investment performance. This study aims to analyze the influence of democratic leadership and the work environment on investment performance, both directly and through employee motivation as a mediating variable. The research location is the DPMPTSP of Banten Province, Cilegon City, and Serang City. The study used a quantitative method with a survey approach of 196 licensing and investment service employees. Questionnaires were collected through google form with scala Likert 1-5 and analyzed using PLS-SEM through SmartPLS 4.0 The results of the study indicate that seven hypotheses are accepted. Employee work motivation has the strongest influence on investment performance, followed by democratic leadership on motivation and work environment on motivation. Employee work motivation is proven to mediate the relationship between democratic leadership and work environment on investment performance. The integration of democratic leadership, a conducive work environment, and employee work motivation is the key to improving DPMPTSP investment performance. Practical implications are aimed at optimizing human resources and improving the work climate in public investment services.
The Effect Of Digital Skills And Digital Knowledge On The Performance Of Micro-Enterprise Actors In The Culinary Sector In Cilegon City Through Entrepreneurial Spirit As A Mediation Variable Hafidz, Hafidz; Wiguna, Wahyu; Suparmoko, Muhammad
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1853

Abstract

Culinary MSMEs in Cilegon City play a crucial role in the regional economy, but the low digital skills and digital knowledge of business actors pose a challenge in today's technological developments. This study aims to determine the extent of influence of digital skills and digital knowledge on business actor performance, with entrepreneurial spirit as a mediating variable. The research method used is quantitative with a causal approach. The study population consisted of 3,681 business actors, with a sample of 120 respondents taken using the technique. cluster area sampling. Data were collected through a questionnaire with a Likert scale of 1-5 and analyzed using Structural Equation Modelling (SEM) based Partial Least Square (PLS). The results of the study indicate that digital skills and entrepreneurial spirit have a direct positive and significant effect on performance. Digital knowledge does not have a significant direct effect on performance. Digital skills do not have a significant effect on entrepreneurial spirit), but digital knowledge has a positive and significant effect on entrepreneurial spirit. Entrepreneurial spirit does not mediate the relationship between digital skills and performance, but mediates the relationship between digital knowledge and performance. In conclusion, improving digital skills and digital knowledge accompanied by strengthening the entrepreneurial spirit can be an effective strategy to boost the performance of micro-entrepreneurs in the culinary sector in Cilegon City.
The Effect Of Job Satisfaction And Work Environment On Employee Performance Mediated By Work Motivation On Employees Of The Regional Secretariat Of Pandeglang Regency Wohung, Antonius Barnabas Ala; Suparmoko, Muhammad; Wiguna, Wahyu
Jurnal Economic Resource Vol. 8 No. 2 (2025): September - February
Publisher : Fakultas Ekonomi & Bisnis Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/jer.v8i2.1892

Abstract

This study aims to analyze the effect of job satisfaction and work environment on employee performance mediated by work motivation among civil servants at the Regional Secretariat of Pandeglang Regency. Employee performance in public institutions plays a crucial role in ensuring effective governance and quality public services. However, preliminary observations indicate that the performance of employees at the Regional Secretariat of Pandeglang remains suboptimal, as reflected in low attendance rates and inconsistent work discipline. This research employs a quantitative approach with survey methods using a structured questionnaire distributed to civil servants at the Regional Secretariat of Pandeglang. The population consists of 132 employees, with samples determined using appropriate sampling techniques. Data were analyzed using Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to test both direct and indirect relationships among variables. The study investigates whether job satisfaction and work environment significantly influence employee performance, whether these variables affect work motivation, and whether work motivation mediates the relationship between job satisfaction, work environment, and employee performance. The findings are expected to contribute theoretically by enriching the field of human resource management, especially regarding motivation, job satisfaction, work environment, and employee performance in the public sector. Practically, the results provide recommendations for the Regional Secretariat of Pandeglang Regency to design strategic policies and programs to improve employee motivation and performance, thereby enhancing the effectiveness of governance and public service delivery.
Co-Authors Ahmad Mukhlis, Ahmad Alifah Aprilia, Reina Rianjani Arianti, Holifah Ariyana, I Komang Sesara Aryadi Aryadi Asrul Asrul Astuti, Dini Puzi Azizah, Oktafia BAHITS, ABDUL Basrowi Bilqis, Aninda Nadya C, Elis C Chatarina Umbul Wahyuni Daffa, Daffa Deviana, Sinta Drs.Djoko Waluyo,M.Sc . Hafidz Hafidz Hikmatiar, Muhamad I Gusti Ngurah Pujawan I Made Ari Winangun I Nengah Suastika I Putu Suardipa I Putu Suardipa Ida Bagus Putrayasa IRWANTO Jane Kadek Hengki Primayana . Khaeruman L. Heny Nirmayani Made Adi Nugraha Tristaningrat muti'ah, Eva Nancy Yusnita Ni Nyoman Lisna Handayani Ni Nyoman Lisna Handayani Ni Putu Candra Prastya Dewi Ni Putu Candra Prastya Dewi Nita Nita Pratama, Sukma Putri, Riztita Chairani Raden Irna Afriani Rustandi, Tata Suflani Sukma Pratama Sunaryo, Widodo Suparmoko, Muhammad Sutendi, Dedi Sutisna Sutisna Tabroni Tristaningrat, Made Adi Nugraha Ubaidillah, M. Farhan Widiani, Luh Widiani Widodo Sunaryo Wohung, Antonius Barnabas Ala yusnita, nancy