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All Journal Journal of Business & Banking E-Dimas: Jurnal Pengabdian kepada Masyarakat Jurnal Dinamika Pengabdian (JDP) Jurnal Mirai Management MANAJERIAL Jurnal Akuntansi dan Ekonomika Jurnal Representamen Anterior Jurnal Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Pendidikan Ekonomi (JURKAMI) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat Jurnal Pengabdian Dharma Laksana Forum Manajemen eCo-Buss Abdi Dosen : Jurnal Pengabdian Pada Masyarakat International Journal of Economics Development Research (IJEDR) Jurnal Ilmiah Manajemen Kesatuan Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Darma Agung Journal of Social Science Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Revenue : Jurnal Ilmiah Akuntansi Jurnal Kepariwisataan ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat Jurnal Pengabdian kepada Masyarakat International Journal of Social Science GOVERNANCE: Jurnal Ilmiah Kajian Politik Lokal dan Pembangunan Aptekmas : Jurnal Pengabdian Kepada Masyarakat AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Satwika: Jurnal Pengabdian kepada Masyarakat Economic Reviews Journal Journal of Innovation Research and Knowledge SENTRI: Jurnal Riset Ilmiah Media Bina Ilmiah Journal of Artificial Intelligence and Digital Business Jurnal Ilmiah Teknik Informatika dan Komunikasi Journal of Social Science Indo-Fintech Intellectuals: Journal of Economics and Business VISA: Journal of Vision and Ideas Journal of Innovative and Creativity Jurnal Cendekia Ilmiah Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Anak Agung Istri Agung Maheswari
Universitas Pendidikan Nasional
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Meningkatkan Kepuasan Tamu Melalui Kualitas Pelayanan, Servicescape, dan Customer Experience di The Manggar Guesthouse Dwi Rahmadianti, Ni Made; Istri Agung Maheswari, Anak Agung; Nurmalasari, Made Ratih; Lasmi, Ni Wayan
Economic Reviews Journal Vol. 4 No. 4 (2025): Economic Reviews Journal
Publisher : Masyarakat Ekonomi Syariah Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mrj.v4i4.999

Abstract

Tourism is a primary sector supporting Bali's economy, as it is capable of driving economic growth, creating job opportunities, and accelerating the development of tourist areas. Canggu is one of the regions experiencing an increase in guesthouse-based accommodation development, in line with the rising interest of tourists. However, The Manggar Guesthouse is facing a decline in occupancy rates and a number of complaints related to service, facility completeness, and the guests' stay experience. To ensure the sustainability of service quality in this situation, research is needed on the components that influence guest satisfaction. The objective of this research is to study how service quality, service perspective, and customer experience affect the satisfaction of guests staying at The Manggar Guesthouse. A quantitative method was used by conducting a survey of 112 participants selected through a purposive sampling method. The research data was collected through a four-point Likert scale questionnaire, complemented by documentation and observation as supporting data. The research instruments underwent validity and reliability testing, and the data was analyzed using classical assumption tests and multiple linear regression. The research results indicate that service quality (t = 2.828; p = 0.006$), customer experience (t = 3.354; p = 0.001$), and service perspective (t = 4.835; p = 0.000$) partially and significantly influence guest satisfaction. Simultaneously, the three variables also have a significant effect, with an F count of 40.300 and p = 0.000. The adjusted R2 value of 0.515 indicates the contribution of the three variables to guest satisfaction. Thus, these three factors should be the main focus in the strategy for improving the quality of accommodation management.
Bias Gender dalam Perkawinan Nyentana pada Masyarakat Desa Cemagi, Kabupaten Badung Kusumayanti, Ni Kadek Shinta; Maheswari, Anak Agung Istri Agung
VISA: Journal of Vision and Ideas Vol. 5 No. 3 (2025): Journal of Vision and Ideas (VISA)
Publisher : IAI Nasional Laa Roiba Bogor

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Abstract

This study analyzes gender bias in nyentana marriage practices among the people of Cemagi Village, Badung Regency, using Pierre Bourdieu's Theory of Social Practice Capital. Through a qualitative descriptive approach using interviews, observation, and documentation techniques, this study reveals how men who enter women's families experience shifts in habitus, social roles, and symbolic authority. The results show that even though nyentana is formally recognized in customary law and men obtain equal ritual rights after being approved as krama, social acceptance does not occur automatically. Men must rebuild their social and symbolic capital through active participation in banjar activities and other customary obligations. Gender bias is evident in three main aspects: (1) community perceptions that position nyentana men as subordinate; (2) symbolic violence through everyday language such as “follow your wife” or “megolih”; and (3) the distribution of economic, social, and symbolic capital that is not yet fully equal in women's families. For female families, nyentana is a strategy for preserving the family line and increasing the family's symbolic capital. This study recommends the formulation of more gender-sensitive customary regulations, the use of more inclusive language, and community education to reduce bias and symbolic violence in the practice of nyentana in Bali.
POTRET PENGEMBANGAN DESA WISATA PINGE DALAM BINGKAI MEDIA SOSIAL INSTAGRAM DALAM PERSPEKTIF KOMUNIKASI PEMBANGUNAN Putri Ekaresty Haes; Melati Budi Srikandi; Ni Nyoman Sri Wisudawati; Anak Agung Istri Agung Maheswari
Media Bina Ilmiah Vol. 20 No. 1: Agustus 2025
Publisher : LPSDI Bina Patria

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Abstract

This qualitative research, using a case study approach, aims to analyse the role of Instagram as a development communication tool in the development of Pinge Tourism Village, Tabanan, Bali. The study's results reveal that Instagram serves as an adequate digital public space for promoting and branding Pinge Tourism Village. Community participation is essential for sustainable development in various sectors, including tourism and environmental management. Involving the local community will provide experience and ensure that economic benefits are distributed evenly. Through tags, geotags, and collaborations with influencers or other tourism accounts, Instagram helps Pinge Tourism Village build networks with external partners such as travel agencies, local governments, and tourism communities, thereby expanding the reach of its promotion. From a development communication perspective, Instagram facilitates a two-way communication process. Village managers can convey information while receiving feedback from visitors. This interaction aids in the planning and development of tourism villages that are more responsive to market needs and trends. However, the study also identified challenges, including pressure on village capacity and the potential for cultural commodification. The study concludes that, from a development communication perspective, Instagram functions as a strategic development communication tool that transforms local values into socioeconomic capital, while requiring critical and balanced content management to ensure genuine development sustainability. Furthermore, participatory development communication plays a vital role, with Instagram serving as a tool for this form of communication
Transformasi Narasi Pasca Blackout: Framing Media Lokal Bali terhadap Agenda Bali Mandiri Energi 2025 Sarahswati, Made Dwi Kanaka; Anggreswari, Ni Putu Yunita; Maheswari, Anak Agung Istri Agung; Wedananta, Kadek Adyatna
SENTRI: Jurnal Riset Ilmiah Vol. 4 No. 11 (2025): SENTRI : Jurnal Riset Ilmiah, November 2025
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/sentri.v4i11.4853

Abstract

This research analyzes how local Balinese media frame the narrative surrounding Bali Mandiri Energi following the 2025 blackout that paralyzed the island for more than ten hours. The study applies Robert Entman’s framing theory to examine how two major local news outlets, Radar Bali and Bali Post, constructed meaning and directed public attention toward the government’s energy independence agenda. Using a theoretic descriptive approach, the study identifies key framing devices such as problem definition, causal interpretation, moral evaluation, and treatment recommendation. Findings reveal that both media positioned the blackout not merely as a technical failure, but as a symbolic crisis that exposed Bali’s energy dependency on Java. The discourse of Bali Mandiri Energi was amplified through positive moral framing, portraying the initiative as a collective breakthrough rooted in regional pride and resilience. However, subtle differences appear: Radar Bali emphasized political accountability, while Bali Post foregrounded cultural and environmental narratives. The research concludes that local media framing played a strategic role in transforming a regional crisis into a narrative of innovation and self-reliance.
MINAT KUNJUNGAN WISATAWAN TERHADAP GUWANG BARONG DAN KERIS DANCE : ANALISIS PERAN ATRAKSI, AMENITAS DAN KEUNIKAN BUDAYA Anak Agung Istri Agung Maheswari; Komang Nila; Nyoman Sri Manik Parasari; I Putu Dharmawan Pradhana
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

Problem: The number of tourists visiting Guwang Barong and Keris Dance is still below ideal. This is ascribed to the dearth of distinctive tourist attractions, the small selection of attractions, and the subpar infrastructure that prevents guests from having a positive experience. The purpose of this research is to ascertain how tourism attractions, amenities, and attractions affect travelers' desire to see Guwang Barong and Keris Dance. Method: Partial Least Squares (PLS) analysis is the data analysis technique used. Results: According to the research, tourism attractions, amenities, and attractions all significantly and favorably affect travelers' desire to see Guwang Barong and Keris Dance. According to the research, tourist attractions had a 34.5% positive influence on visitors' attention, with a p-value of 0.000 and a t-statistic value of 3.497. Additionally, a t-statistic value of 2.822 and a p-value of 0.005 corroborate the 25.7% positive influence of attractions on visit interest. Additionally, with a t- statistic value of 2.847 and a p-value of 0.004, sufficient facilities are linked to a 29.9% rise in visit interest. These results demonstrate that visitors' interest in visiting Guwang Barong and Keris Dance is greatly increased by distinctive tourist attractions, interesting activities, and well-equipped facilities
ANALISIS MAKNA SIMBOLIK GERAK DAN WARNA PADA TARI REJANG ASTA DALA UBUD MELALUI PERSPEKTIF TEORI BRODBECK Kadek Ayu Putri Mahadewi; Anak Agung Istri Agung Maheswari; Nuning Indah Pratiwi; Kadek Devi Kalfika Anggria Wardani
Journal of Innovation Research and Knowledge Vol. 5 No. 7 (2025): Desember 2025
Publisher : Bajang Institute

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Abstract

Penelitian ini menganalisis makna simbolik gerak dan warna dalam Tari Rejang Asta Dala di Ubud dengan menggunakan teori makna Brodbeck sebagai pendekatan. Penelitian dilakukan di Banjar Ubud Kelod melalui pendekatan kualitatif deskriptif dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi serta validasi data menggunakan triangulasi sumber. Hasil penelitian menunjukkan bahwa setiap gerak dan warna dalam Tari Rejang Asta Dala memuat nilai spiritual, sosial, dan kosmologis yang mendalam. Makna referensial tercermin pada simbol-simbol yang merujuk pada Dewata Nawa Sanga, makna significance tampak melalui peran tari dalam memperkuat kohesi sosial, pendidikan budaya, dan harmoni estetika, sementara makna intensional menegaskan tujuan tarian sebagai persembahan suci serta media pewarisan nilai moral dan budaya kepada generasi muda. Dengan demikian, Tari Rejang Asta Dala tidak hanya berfungsi sebagai ritual sakral, tetapi juga sebagai identitas kolektif, sarana pelestarian budaya, dan wujud harmoni kosmis dalam kehidupan masyarakat Ubud. Penelitian ini menegaskan pentingnya menjaga keberlanjutan tarian sebagai warisan budaya yang membentuk kehidupan sosial dan spiritual masyarakat.
Menakar Minat Kunjungan Wisatawan Terhadap Bali Farm House Dengan Pemasaran Media Sosial, Kualitas Konten, dan Customer Engagement Hasyim, Hasyim; Maheswari, Anak Agung Istri Agung
Jurnal Mirai Management Vol 11, No 1.1
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v11i1.10557

Abstract

Penelitian ini bertujuan menganalisis pengaruh pemasaran media sosial, kualitas konten, dan customer engagement terhadap minat kunjungan wisatawan ke Bali Farm House di tengah meningkatnya peran media sosial sebagai sarana utama promosi destinasi wisata. Permasalahan difokuskan pada bagaimana ketiga faktor tersebut dapat mempengaruhi minat wisatawan, mengingat adanya ketidakkonsistenan hasil penelitian terdahulu terkait efektivitas promosi digital. Kebaruan penelitian ini terletak pada pengujian terpadu ketiga variabel dalam satu model berbasis Integrated Marketing Communication (IMC) pada konteks agrowisata yang mengedepankan pengalaman wisata. Metode yang digunakan adalah pendekatan kuantitatif melalui survei terhadap 115 responden yang pernah terpapar konten Bali Farm House di media sosial, dengan teknik purposive sampling dan analisis menggunakan Partial Least Square (PLS) melalui aplikasi SmartPLS versi 4.1.1.4. Hasil menunjukkan bahwa pemasaran media sosial, kualitas konten, dan customer engagement berpengaruh positif serta signifikan baik secara parsial maupun simultan terhadap minat kunjungan, dengan customer engagement menjadi variabel yang paling dominan. Penelitian ini menyimpulkan bahwa strategi komunikasi digital yang terintegrasi melalui penyajian konten yang menarik, informatif, dan autentik serta interaksi digital yang aktif mampu meningkatkan persepsi positif wisatawan dan mendorong keputusan berkunjung. Temuan ini mengimplikasikan pentingnya pengelola Bali Farm House untuk terus mengoptimalkan kualitas konten, meningkatkan interaksi dengan audiens, dan memperkuat strategi pemasaran digital guna mempertahankan daya tarik dan meningkatkan intensi kunjungan wisatawan.
Strategi Peningkatan Tingkat Hunian Melalui Promosi, Kualitas Layanan, dan Citra Hotel di Bali Mega Hotel Jimbaran Yoga, Putu Lina Kurnia; Maheswari, Anak Agung Istri Agung; Nurmalasari, Made Ratih; Muna, Nilna
Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Vol. 5 No. 1 (2026): Januari: Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jempper.v5i1.5901

Abstract

This study examines how promotional strategies, service quality, and hotel image influence occupancy rates at Bali Mega Hotel Jimbaran. The research involved 98 respondents living in the South Kuta area, aged 17–45 years, who had stayed at the hotel more than once. Data were analyzed using Partial Least Square (PLS) version 4. The findings indicate that all three variables—promotional strategies, service quality, and hotel image—positively and significantly contribute to higher occupancy levels. These results highlight the importance of strengthening the hotel’s marketing efforts, particularly through engaging digital promotions that appeal to potential guests. In addition, improving service quality by enhancing staff responsiveness, refining guest interaction, and ensuring consistent service delivery is essential. The study also recommends upgrading outdated facilities, adding amenities that guests commonly expect, and ensuring greater comfort throughout the hotel environment. Collectively, these improvements can enhance the hotel’s overall image, align more closely with guest expectations, and ultimately increase the value perceived by tourists, thereby helping Bali Mega Hotel Jimbaran remain competitive in the hospitality market.
The Role of E-WOM in Mediating the Influence of Brand Image on Product Purchasing Decisions Nyoman Sri Manik Parasari; Gusti Ayu Putu Fajar Ayu Cahyanti; Ni Putu Yunita Anggreswari; Anak Agung Istri Agung Maheswari
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3132

Abstract

In the context of marketing, e-WOM is a highly influential tool in shaping consumer perceptions and influencing purchasing decisions. This study aims to assess the role of Electronic Word of Mouth (e-WOM) in mediating the influence of brand image on consumer purchasing decisions for Voordurend Love, a local fashion brand in Bali. This research employs a quantitative method, utilizing an online questionnaire distributed to 130 respondents from Generation Z and Millennials who are familiar with and have purchased Voordurend Love products. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) Version 4. The findings reveal that brand image has a significant positive effect on e-WOM and purchasing decisions. Additionally, e-WOM positively influences purchasing decisions. One key finding is that e-WOM serves as a mediating variable, strengthening the impact of brand image on purchasing decisions. This study underscores the importance of maintaining a strong brand image and proactively managing online consumer reviews to enhance purchase intentions in the digital marketplace.
Kajian Konstruksi Gender Dalam Film 500 Days of Summer Melalui Analisis Teori Performativitas Gender Judith Butler Syahru Ramadhan Awaluddin Fitroh; Melati Budi Srikandi; Anak Agung Istri Agung Maheswari; Kadek Devi Kalfika Anggria Wardani
Jurnal Ilmiah Teknik Informatika dan Komunikasi Vol. 6 No. 1 (2026): Maret : Jurnal Ilmiah Teknik Informatika dan Komunikasi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/juitik.v6i1.1976

Abstract

This study examines gender performativity in the film 500 Days of Summer using Judith Butler’s theory of gender performativity as the main analytical framework. Butler argues that gender is not an inherent identity but a social construct formed through repeated actions, language, and everyday expressions. This qualitative research analyzes how the characters Summer Finn and Tom Hansen represent gender construction through dialogue, cinematic visuals, and symbolic elements presented throughout the narrative. Data were collected from dialogue scripts, visual components such as expressions, gestures, framing, lighting, and costumes, as well as symbolic signs supporting the interpretation of gender. The analysis shows that the film consistently presents a reversal of traditional gender norms. Summer is portrayed as an independent, rational, and dominant woman, while Tom is depicted as emotional, sensitive, and passive. This configuration reinforces Butler’s concept that gender is fluid, unstable, and produced through repeated social practices. The findings indicate that 500 Days of Summer not only offers a romantic storyline but also provides a critique of traditional stereotypes of masculinity and femininity through the performativity of its two main characters. This research is expected to enrich studies on gender representation in film and create space for broader discussions on the construction of gender identity in popular culture.
Co-Authors A A Ngr.Oka Suryadinatha G A. A. Ngr. Oka Suryadinatha G A.A. Gde Alit Geria Alit Geria A.A. Gde Putra Pemayun A.A.Ngr. Oka Suryadinatha Gorda AA Gde Erlangga Kusumaningrat Anak Agung Istri Nanda Triyanova Anak Agung Ngurah Oka Suryadinatha Gorda Angelyn Gavryla Ariwangsa, Kadek Ryodinero Wahyunanda Arniti, Ni Ketut Astakoni, I Made Purba Basmantra, Ida Nyoman Cahaya, Ni Putu Meisa Cahyani, Ni Putu Anggita Vira Dewa Ayu Yeni Asmari Dewi , Ni Luh Yulyana Dewi, Luh Made Dian Larasinta Dewi, Putu Dian Prasetia Dewi, Putu Sasmita Dwi Rahmadianti, Ni Made Dwipayanti, Kadek Diah Febrianti, Ni Putu Debi Gusti Ayu Putu Fajar Ayu Cahyanti hasyim, hasyim I G. N. Oka Ariwangsa I Gede Agus Eka Suputra I Gede Aryana Mahayasa I Gede Suastika I Gusti Ayu Agung Shinta Maharani I Gusti Ayu Tirtayani I Gusti Dwiyanti I Gusti Ngurah Darma Paramartha I Kadek Arta Yasa I Kadek Daniel Surya Nadi I Kadek Prayogi Gana I Ketut Setia Sapta I Made Mai Noval I Made Purba Astakoni I Nyoman Mustika I Putu Dharmawan Pradhana I Putu Krishna Widyaskara Ida Ayu Parwati Ifan Nugraha Intan Saputra Rini, I Gusti Ayu Kadek Adyatna Wedananta Kadek Aulya Ari Maharani Swibawa Kadek Ayu Putri Mahadewi Kadek Devi Kalfika Anggria Wardani Koeslila, Ni Putu Ayu Mirah Indrayani Setyawati Komang Nila Krisna Wiguna, Putu Kusuma, I Wayan Ari Indra Kusumayanti, Ni Kadek Shinta Latupeirissa, Jonathan Jacob Paul Made Pradnyan Hary N Made Ratih Nurmalasari Manek, Angelica Graciela Maria Jesika Nadia Bugis bugis Melati Budi Srikandi Nanda Dwi Azhizah Naraditha, I Made Andika Ni Kadek Novi Dwiyanti Ni Ketut Elly Sutrisni, Ni Ketut Elly Ni Komang Ayu Budiastriani Ni Luh Yulyana Dewi Ni Made Gitariani Ni Nyoman Sri Wisudawati Ni Nyoman Sri Wisudawati Ni Putu Bayu Widhi Antari Ni Putu Mita Adnyani Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Ni Putu Yunita Anggreswari Ni Wayan Lasmi Ni Wayan Widhiasthini Nilna Muna Nugraha, I Putu Jaya Putra Nuning Indah Pratiwi Nuraga, Ketut Nurwijayanti Nyoman Sri Manik Parasari Pani, Ni Made Harum Pranji Parasari, Nyoman Sri Manik Pranajaya, I Kadek Widi Prawitasari, Putu Putri Purwaningsih, Ni Kadek Asyang Putra, Naufal Giri Putri Ekaresty Haes Putu Dyah Permatha Korry Putu Ratna Juwita Sari Putu Riski Acarya Sadnya Agung Ricky Utama Darma Putra S.Pd. M Kes I Ketut Sudiana . Saputra, I Made Valentino Rossi Sarahswati, Made Dwi Kanaka Sari, Putu Ratna Juwita Sovia Damayanti Syahru Ramadhan Awaluddin Fitroh Tiara Aninditha Ulandari, Komang Widarsa, Anak Agung Winda Suryananda Yoga, Putu Lina Kurnia