Article Per Year (5 Year)
p-Index From 2021 - 2026
7.012
P-Index
This Author published in this journals
All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) Indonesian Journal of Business and Entrepreneurship (IJBE) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Jurnal Informatika Kesatuan Bogor Hospitality Journal
Mumuh Mulyana
Institut Bisnis Dan Informatika Kesatuan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

Published : 87 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 87 Documents
Search

 1   2   3   4   5 
Pengaruh Private Brand Strategy Terhadap Brand Equity Dan Implikasinya Pada Shopping Preference Konsumen Giant Supermarket Sindangbarang Bogor Mubarak, Mumuh Mulyana
Jurnal Ilmiah Ranggagading (JIR) Vol 12, No 1 (2012): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The objective of this study is to know and to analyze the influence of private label to brand equity, the influence of brand equity to consumers’ shopping preference, and the influence of private label to consumers’ shopping preference. The respondents are the consumers of GIANT Supermarket Loji Sindangbarang Bogor. Data was collected mostly in survcey by providing questionaire and documentation study. Data processing was done by using SMARTPLS software. The result of this study shows that there is significant influence of private label to brand equity of GIANT Supermarket Loji Sindangbarang Bogor; there is significant influence of brand equity to consumers’ shopping preference; and there is significant influence of private label to consumers’ shopping preference.
Strategi Pengembangan Pemasaran UKM Pengrajin Sepatu Sandal Sulistiono, Sulistiono; Mubarak, Mumuh Mulyana
Jurnal Ilmiah Ranggagading (JIR) Vol 12, No 1 (2012): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Small and medium Enterprisis (SMEs) have significant role in national economic development. The problems of this research are (1) marketing strategies which has been impemented by sandal shoes craftman in Ciomas Bogor, (2) strengths, weaknesses, opportunities, and threats faced by sandal shoes craftman in Ciomas Bogor, (3) what’s the next marketing strategy which is be able to make sandal shoes selling increases. The results of this research are (1) The internal factors: strength quadrant embraces qualified product, competitive price, and unique sandal shoes; weaknesses quadrant encompasses unmanaged financial management, uneffective raw inventary management, supervision of production process and its quality is not good enough, the place to work is not comfortable enough, minimum technology, and the production cost calculation isn’t accurate; (2) The external factors: opportunity quadrant embraces the availability of human resources, public knows the products, the location is near to the supplier, conducting centralized marketing system, the sales can be run in marketable place with a lot of relationships. The development strategies which can be done are increasing sandal shoes models, optimizing marketing channels or networks, expanding marketing relationship networks, using website or email as means of promotin and marketing (developing E-Commerce), allocating funds for production technology, cooperating with the others to provide raw materials and working capital, and working together to build collective power that’s able to eliminate the weaknesses.
Pengaruh Persepsi Terhadap Perilaku Pembelian Blackberry Dan Implikasinya Pada Loyalitas Konsumen Studi Kasus pada Mahasiswa Sekolah Tinggi Ilmu Ekonomi Kesatuan Mubarak, Mumuh Mulyana; Tandri, Riawati
Jurnal Ilmiah Ranggagading (JIR) Vol 12, No 2 (2012): Jurnal Ilmiah Ranggagading
Publisher : Sekolah Tinggi Ilmu Ekonomi Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perception is a good basis for consumers in finding the required product information. Perception will affect consumer buying behavior for the desired a needs product so expected the resulting product can make satisfied consumer and to be loyal. Consumer loyalty is very important for the company in maintaining the viability of companies and business success. The main objective of this study was to determine how much influence the perception of the buying behavior of the Blackberry and its implications on consumer loyalty. The used variables in this study is the independent variable is the perception consisting of brand, price, product and advertising. While the dependent variables is purchasing behavior and consumer loyalty. The analysis method is the Smart Partial Least Square (PLS) with deployment of 100 respondents questionnaire in area Sekolah Tinggi Ilmu Ekonomi Kesatuan Bogor. The research result showed that perception influential significant to buying behavior, where the significant result with t-statistics is 5.679652 and also perceptions influential significant to consumer loyalty, the significant results with T-Statistics is 4.063912. For while buying behavior also significantly to consumer loyalty where the significant result is 0.697294.
Pengaruh Kualitas Produk Dan Desain Produk Terhadap Kepuasan Pelanggan Pengguna Sepeda Motor Honda Supra X 125 Fi Mulyana, Mumuh; Setiawan, Budi; W, Denny Haryono
Jurnal Ilmiah Manajemen Kesatuan Vol 4 No 2 (2016): JIMKES Edisi Agustus 2016
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (441.821 KB)

Abstract

To satisfy the customers, the companies must gives the deep attention for the products qualities and design. The Product Quality and design factors can be factors for customers to considerate the choosing of product. This situation must be faced by PT Astra Honda Motor as the motorcycles manufacture in Indonesia. The purposes of this study are to find out the effect of product quality on Motorcycles Honda Supra X125 Fi’s customer satisfaction, to know the influence of product design to customer satisfaction and to know the influence of the product quality and products design to customer satisfaction. The results of this study are (1) the regression equation: Y = 1.202 + 0.891 X1 + 0.203 X2. It means that all the independent variables has a positive effect on customer satisfaction. (2) 74,1% variablity of customer satisfaction was explained by product quality and product design (adjusted R square = 0.861). (3) The Product quality have the significant positive effect to customer satisfaction, (4) Product Design have the significant positive effect to customer satisfaction, (5) In simultan regression, product design and product quality have the significant influence on customer satisfaction.
Analisis Pengaruh Kualitas Pelayanan Perpustakaan Terhadap Kepuasan dan Hubungannya dengan Loyalitas Mahasiswa Nurendah, Yulia; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 1 (2013): JIMKES Edisi April 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (340.987 KB) | DOI: 10.37641/jimkes.v1i1.258

Abstract

Library is the center of knowledge. Library is Services. No Library without any services. The Satisfaction of Library Member to be one of the objective of Library services. The objectives of research are to analyze the influence of library services quality to student’s satisfaction and to analyze the correlation the satisfaction to library members’ loyality The research was conducted in STIE Kesatuan Library with research populaton is STIE Kesatuan’s Students, from July to September 2012. The majority of respondents in this reasearch were Female, age 20 years, students of S1 Management, students of regular classes, the member of librabary since 2010, as well as doing loan collection library with occasional frequency. Approach to analyze the datas used Partial Least Square (PLS) using Smart-PLS 2.0 M. The First models Research of Library Service was established by the Physical Evidence, Reliability, Responsiveness, Assurance and Empathy variable. The variables are correlated to the Student Satisfaction and Loyalty variable. The results showed that the Physical Evidence, Empathy, Assurance, Reliability and Responsiveness explains the variability of service quality construct at strongly level at 66.53%. Physical evidence has no significant positive correlation to student’s satisfaction. Empathy has a positive significant effect on student satisfaction. Assurance has no significant negative relationship to student satisfaction. Reliability has no significant positive relationship to student satisfaction. Responsivenes has a significant positive relationship to student satisfaction. Student satisfaction variables can explain the variability Loyalty Students construct at a moderate level that is equal to 43.29%. Student satisfaction has a significant positive relationship to student loyalty. Keywords:service quality; satisfaction; loyalty; partial least square
Pengaruh Pelayanan Terhadap Kepuasan Pelanggan dan Implikasinya Terhadap Citra Perusahaan Studi Kasus Pada Hotel Mirah Bogor Maulana, Miki; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol 1 No 2 (2013): JIMKES Edisi Agustus 2013
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (148.572 KB) | DOI: 10.37641/jimkes.v1i2.267

Abstract

Service is a kind of direct and indirect communication from the producen to the costumer to measure how for the customer to buy and consume, if they can have satisfaction to the product that they will trust and keep using our product. The main target of this research is the identification how good is the service that give by MIRAH HOTEL Bogor, how big is the customer satisfaction MIRAH HOTEL Bogor.The method of analysis is quantitative method with regretion and correlation formula, to answer of question, when questioner used and draft to respondent. The Implication to image of the company a djuge from how the service and facilities inside MIRAH HOTEL bogor, customer satisfaction and its implications for corporate image in question. services have a significant effect on perceived ease of customer satisfaction with a coefficient of 0,46. It can be proved by looking at the value of t statistics of 6,26 greater than 1,96. PLS results indicate that the construct of service quality has a positive effect on customer satisfaction This means that the first hypothesis is accepted, the proven quality of service effect customer satisfaction. Quality of service that increases customer satisfaction causes more significant effect on perceived ease of customer satisfaction with the coefficient of 0,46. It can be proved by looking at the value of t statistics for 11,90 of greater than 1,96. While the second hypothesis customer satisfaction has a positive effect on corporate image study was to prove the second hypothesis is accepted, customer satisfaction is proven to effect the company's image. Keywords : Service, Customer Satisfaction, Brand Image
Membangun Keunggulan Bersaing Melalui Strategi Umbrella Brand Prit, Saren; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol 7 No 3 (2019): JIMKES Edisi Desember 2019
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (257.277 KB) | DOI: 10.37641/jimkes.v7i3.279

Abstract

Business and consumer behavior that is always changing and growing rapidly requires companies to make changes in strategy to increase competitive advantage. The purpose of this study is (1) To determine the strategy of internal and external factors in implementing umbrella brand strategy at PT. Indofood as a competitive advantage. (2) To find out the strategy applied in developing the umbrella brand strategy of PT. Indofood Sukses Makmur as a competitive advantage. The results of this study are (1) Brand that has long been known by the people of Indonesia gets a weight of 0.104 and a rating of 3.8, Brand Image known as a food solution weighs 0.066 and a rating of 3.8, a Brand that has a sufficiently mature strategy is included in the Umbrella brand strategy and excels in competing . (2) PT Indofood's main strengths are brands that have a mature enough strategy, including umbrella brand strategy and excel in competition, Indofood's main weakness is Umbrella Brand (umbrella of many products) which creates confusion among consumers' perceptions of the products number, Indofood's main opportunity is Relationship with stakeholders (communities, retail traders), Indofood's Main Threats are several types of products that have similarities with competitors. (3) Indofood which is in quadrant I position that implements an aggressive strategy using internal strength to take advantage of external opportunities. Keywords : umbrella brand, competitive advantage.
Model Struktural Kepuasan Mahasiswa Dengan Kualitas Pelayanan Sebagai Variabel Eksogen Riwoe, Febry Lodwyk Rihe; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 1 (2020): JIMKES Edisi April 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i1.305

Abstract

High school graduates have many university choices when making further study decisions. Various facilities and advantages offered by universities. The experiences and impressions first obtained when interacting, communicating and transacting with a Unit PMB, can be deeply embedded in the minds of students and the community which has implications for the level of satisfaction. This study aims to measure the effect of physical evidence, empathy, assurance, reliability and responsiveness to the new students’ satisfaction. This quantitative descriptive study used cross sectional primary data from 100 new IBI Kesatuan Students conducted at the beginning of April 2020. The data were analyzed using a partial least square structural equation modeling approach. The results showed that the factors of physical evidence, empathy, reliability and responsiveness significantly affected student satisfaction.
Analisis Pengaruh Public Relation dan Sales Promotion Terhadap Minat Beli Pada Produk Starbucks di Kota Bogor Maulana, Ardhi; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol 8 No 2 (2020): JIMKES Edisi Agustus 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v8i2.327

Abstract

Technology and industry in Indonesia grow very rapidly and have an impact on changing lifestyle of the community which becomes easier, faster and more economical. So this is what cause the community to be very spoiled by all the conveniences of today’s development. However, the rapid growth of thr coffeeshop business lately has incrased competition. So that demand evey company engage in this industry must pay attention to and balance every need and desire of customer expectations so that statisfaction and trust can always be created which can ultimately lead to puchace interest. Therefore, it is important to conduct research to determne how the influence of public relation and sales promotion on buying interest in Starbucks products. The purpose of this study was to determine the effect of each indicator of Public Relation and Indicator of Sales Promotion on Purchase Interest in Starbucks product. This research uses quaanttative methods and data collection is done by distributing questioners online, to people who know Starbuck but have never bought, with a total sample of 100 people. With technical analysis using the Structural Equation Model (SEM). Which is processed using the AMOS 25 program. The result obtained in this study are variables Public Relation and Sales promotion have a positive and significant effect purchase intention. Keywords : public relation, sales promotion and purchase intention
PKM Donasi Alat Pelindung Diri Bagi Tenaga Kesehatan Puskesmas di Kota Bogor pada Masa Pandemi Covid-19 Muktiadji, Nusa; Rainanto, Bambang Hengky; Cahyani, Nani; Herawati, Heti; Mulyana, Mumuh; Noor, Tubagus Dicky Faldy Syahid
Jurnal Abdimas Dedikasi Kesatuan Vol 1 No 2 (2020): JADKES Edisi Desember 2020
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (203.682 KB) | DOI: 10.37641/jadkes.v1i2.479

Abstract

Kegiatan donasi saat ini sangat dibutuhkan, karena adanya wabah pandemic covid-19 yang terlah menyebar di Indonesia sejak Maret 2020 dengan kasus terkonfirmasi positif hingga 2 Juni 2020 sebanyak 27.549 orang. menyebabkan masker yang sangat dibutuhkan menjadi langka dan memiliki harga yang cukup tinggi dan tidak terjangkau. Di sisi lain, selain para tenaga medis yang membutuhkan masker, para masyarakat pun memerlukannya. Selain masker, kebutuhan akan sabun cuci tangan yang cukup tinggi membuatnya mahal Oleh karena itu, kegiatan donasi dirasa sangat diperlukan untuk membantu dan meringankan beban bagi masyarakat ataupun tenaga medis. Mengingat bahwa seluruh lapisan masyarakat dari berbagai bidang terkena dampak yang signifikan dari merebahnya wabah pandemi covid-19. Seluruh elemen masyarakat, tak terkecuali institusi pendidikan ikut bahu membahu untuk meringankan beban yang dirasakan.
Co-Authors Aang Munawar Abdul Roup Adil Fadillah Afifah, Afra Ali, Helmi Angga Sulistiono Anton Sukamto Apsari, Zahra Cikal Wahyu Apsari Ardhi Maulana Asti Pratiwi Bambang Hengky Rainanto Benekdita, Lucia Benjamin, Grace Yosephine Bintang Sahala Marpaung Brillian Jodi Firmansyah Budi Setiawan Christie G. B., Giovanno Danti Astrini Dedi Budiman Hakim Dina Maylani Edi Nurachmad Ernawati Ernawati Fahsany, Donny Hendry Febrianti, Sisca Febry Lodwyk Rihe Riwoe Firmansyah, Muhammad Fikri Firyal, Najla Nur Grace Yosephine Benjamin Harianto Harianto Hassanee, Narrong Hemiwati Hemiwati Herlambang, Herlan Herlan Herlambang Hermawan, Yanto Heti Herawati Heti Herawati Ilham Yuliandri Irma Damayanti Ulfah Isnan Mulia Istikomah Istikomah Jan Horas Veryady Purba Jaya, Pinto Kusumayanti, Diah Lestari, Febriana Indah Lukman Hidayat M. Visa Ramadhan Maju Lumban Tobing Mariyah Mariyah Marwan Effendy Marwan Effendy Mashadi Mashadi Mashadi Mashadi Maulana, Ardhi Maulina, Dwi Maylani, Dina Mekaniwati, Ani Miki Maulana Morita Morita Morita Morita Muanas Muanas Muhammad Fikri Firmansyah Nani Cahyani Nani Cahyani Naufal Nur Hilmi Noor, Tubagus Dicky Faldy Syahid Nurachmad, Edi Nusa Muktiadji Nusa Muktiadji Odetha Agra Kirana Pinto Jaya Prit, Saren Radini, Siti Puti Rainanto, Bambang Hengky Ramadhan, M. Visa Ramadhan, Noval Ratih Puspitasari Ratih Puspitasari Ratih Puspitasari Retno Martanti Endah Lestari Riawati Tandri Riawati Tandri Rini Syarif Rini Syarif Risya Shakira Syaharani Riwoe, Febry Lodwyk Rihe Rizaldi Awaludin Rosa, Wulan Wahuni Rosadi, Reysi Resmidianti Rustandi, Imelda Elia Saefudin Zuhdi Saefudin Zuhdi Sahdi, Muhammad Ferdian Armala Said, Jamaliah Silalahi, Agung Sugianto Sisca Febrianti Siti Puti Radini Sri Hartoyo Sugiyanto - Sugiyanto Sugiyanto Sulastri Sulastri Sulistiono Supriatna Supriatna Suratman, Siti Azzahra Sutarti Sutarti Sutiharni, Sutiharni Syamsiar, Syamsiar Taqyudin, Yudin Tarida Marlin Surya Tubagus Dicky Faldy S. Noor Tubagus Dicky Faldy Syahid Noor W, Denny Haryono Wahyu Indra Satria Widaningsih, Neni Widya Widya Wulandari Dwi Utari Yanto Hermawan Yayuk Nurjanah Yohanes Raharja Yoyon Supriadi Yulia Nurendah Yusdira, Ade Yuwanda Tiara Zul Azhar