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All Journal Jurnal Ilmiah Kesatuan (JIK) Jurnal Ilmiah Ranggagading (JIR) Indonesian Journal of Business and Entrepreneurship (IJBE) JAS-PT Jurnal Analisis Sistem Pendidikan Tinggi Abdi Dosen : Jurnal Pengabdian Pada Masyarakat Jurnal Ilmiah Manajemen Kesatuan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmiah Pariwisata Kesatuan Jurnal Abdimas Dedikasi Kesatuan Jurnal Aplikasi Bisnis Kesatuan Jurnal Informatika Kesatuan Bogor Hospitality Journal
Mumuh Mulyana
Institut Bisnis Dan Informatika Kesatuan
Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Analyzing the Impact of Import Tariffs, Trade Dynamics, and Exchange Rates on Economic Growth in Indonesia Jan Horas Veryady Purba; Mumuh Mulyana; Wahyu Indra Satria
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3005

Abstract

This study examines the multifaceted relationship between import tariffs, trade dynamics, and exchange rates and their collective impact on economic growth in Indonesia. As a developing country integrated into the global economy, Indonesia's growth is heavily influenced by international trade policies and macroeconomic factors. This study investigates how various import tariffs change trade dynamics, which in turn affect Indonesia's economic growth. At the same time, the exchange rate is analyzed as an important mediator that shapes the trade balance and examines the effect of changes in import tariffs on economic growth. The estimation method used is path analysis, using 9 years of historical quantitative data (2016-2024). Econometric modeling and statistical analysis are used to capture the direct and indirect relationships among the variables of interest. This study finds that import tariffs negatively impact Indonesia’s economic growth through various mediating variables, including the trade balance, exchange rate, and US imports and exports. Empirical analysis using Path Analysis reveals that higher tariffs reduce Indonesia’s export volume, restrict foreign market access, and distort exchange rate stability, leading to trade imbalances and depressing GDP growth. In addition, reduced US imports from Indonesia weaken Indonesia’s trade revenues, which affect investment and consumption capacity. The broader economic consequences highlight the need for a strategic trade policy that balances national interests with global competitiveness. These findings provide policymakers with a framework to optimize Indonesia's trade and monetary strategies to ensure sustainable long-term economic growth. Keywords: Import Tariffs, Exchange Rates, Trade Balance, Economic Growth.
Analysis Of The Influence Of Brand Equity Dimensions On Consumer Buying Interest In Fashion Products In Bogor City: Case Study Of Consumers Erigo Mumuh Mulyana; Brillian Jodi Firmansyah; Febry Lodwyk Rihe Riwoe; Mashadi Mashadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 6 (2024): JIMKES Edisi November 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v12i6.3073

Abstract

This study aims to determine how the influence of brand equity dimensions on consumer purchasing interest in Erigo products in Bogor City. The brand equity dimensions consist of brand awareness, perceived quality, brand association, and brand loyalty. This study uses a descriptive quantitative approach with a data collection method in the form of a questionnaire to 196 respondents. The sampling technique in this study was carried out using a non-probability technique in the form of purposive sampling. This technique is carried out by determining the sample criteria in the form of Erigo consumers in Bogor City. The data analysis technique in this study uses SEM (Structural Equation Modeling) analysis. This study found that the dimensions of equity, brand awareness and brand association do not have a significant effect on consumer purchasing interest in Erigo products in Bogor City. The dimensions of perceived quality and brand loyalty have a significant effect on consumer purchasing interest in Erigo products in Bogor City. Keywords : Brand Equity, Buying Interest, Erigo , Influence
Adoption Of Green Marketing Driven By Sustainable Environmental Initiatives In The Food And Beverage Sector Ratih Puspitasari; Retno Martanti Endah Lestari; Mumuh Mulyana; Mashadi Mashadi
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 2 (2025): JIMKES Edisi Maret 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i2.3128

Abstract

This study explores the adoption of green marketing strategies in the food and beverage industry within Bogor City, Indonesia. Employing a descriptive qualitative method, data were collected through questionnaires distributed to 146 industry managers across six sub-districts. The study evaluates the implementation of the green marketing mix—green product, green price, green place, and green promotion—using a holistic multiple case study design. Findings reveal a strong commitment to environmental sustainability, demonstrated by the use of eco-friendly raw materials, recyclable packaging, and environmentally focused promotional strategies. This research contributes to the existing literature by focusing on a specific industrial sector in a developing country context. It also emphasizes the growing role of consumer awareness in driving sustainable business practices. Keywords: Green Marketing, Sustainable Environmental Efforts, Environmental Impact, food and beverage industry
Adoption of Digital-Based Management Information Systems and Its Impact on MSME Performance in Indonesia Edi Nurachmad; Mumuh Mulyana; Anton Sukamto; Isnan Mulia
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 1 (2025): JIMKES Edisi Januari 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i1.4004

Abstract

The rapid advancement of digital technology has compelled Micro, Small, and Medium Enterprises (MSMEs) to adopt digital solutions in order to enhance competitiveness and ensure business sustainability. One of the most critical digital infrastructures supporting managerial effectiveness is the adoption of digital-based Management Information Systems (MIS), which enable integrated data processing and data-driven decision-making. This study aims to empirically examine the impact of digital-based MIS adoption on MSME performance in Indonesia. Using a quantitative explanatory approach, primary data were collected from MSME owners and managers operating across various business sectors. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) to assess both the measurement and structural models. The results indicate that digital-based MIS adoption has a positive and statistically significant effect on all dimensions of MSME performance, including financial, operational, market, and innovation performance. Among these dimensions, operational performance exhibits the strongest relationship, highlighting the role of digital MIS in improving process efficiency and operational control. The findings confirm that digital-based MIS functions as a strategic organizational resource that enhances MSME competitiveness in the digital economy. This study contributes to the literature on digital transformation and MSME performance by providing empirical evidence from an emerging economy context and offers practical implications for MSME owners and policymakers in accelerating digital adoption. Keywords: digital-based MIS, MSME performance, digital transformation, PLS-SEM, Indonesia
Peningkatan Kompetensi Pengelolaan Jurnal Ilmiah Bagi Mahasiswa IBI Kesatuan Bogor Munawar, Aang; Nurendah, Yulia; Mulyana, Mumuh; Rustandi, Imelda Elia; Suratman, Siti Azzahra; Apsari, Zahra Cikal Wahyu Apsari
Jurnal Abdimas Dedikasi Kesatuan Vol. 7 No. 1 (2026): JADKES Edisi Januari 2026
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jadkes.v7i1.4937

Abstract

Digital-based scientific journal management is a crucial element in strengthening academic culture and improving the quality of higher education publications. However, student involvement in journal governance remains limited, particularly in understanding editorial workflows, using Open Journal Systems (OJS), applying publication ethics, and utilizing supporting technologies such as reference management tools and editorial artificial intelligence (AI). This community service program aims to enhance students’ competencies in scientific journal management at the Institut Bisnis dan Informatika (IBI) Kesatuan Bogor through practice-oriented training and mentoring. The program employed an experiential learning and capacity-building approach, including OJS 3 technical workshops, editorial process simulations, focus group discussions (FGDs), and competency evaluations using pre-tests and post-tests. Participants consisted of students from various study programs with an interest in academic writing and scholarly publishing. The evaluation results indicate a significant improvement in participants’ competencies, with average scores increasing from 52.3% before the program to 86.7% after its implementation. The most substantial improvements were observed in OJS mastery, understanding of publication ethics, and the use of AI-based tools for proofreading and plagiarism detection. Furthermore, 82.5% of participants expressed readiness to serve as assistant editors for institutional journals, and 87.5% demonstrated increased motivation to write and publish scientific articles. This program contributes to strengthening students’ academic literacy, enhancing institutional journal management capacity, and supporting the implementation of Outcome-Based Education (OBE), the Merdeka Belajar Kampus Merdeka (MBKM) policy, and the achievement of higher education Key Performance Indicators (KPIs). Keywords: community service; scientific journal management; OJS; academic literacy; students; scholarly publishing.
Legal Issues in Entrepreneurship: Between Regulation, Innovation, And Business Sustainability Yusdira, Ade; Mulyana, Mumuh; Mashadi, Mashadi; Hassanee, Narrong; Sulistiono, Sulistiono
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 4 (2025): JIMKES Edisi Juli 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i4.2122

Abstract

Entrepreneurship plays a pivotal role in fostering economic growth, job creation, and social innovation. However, its development remains inseparable from complex legal challenges. Regulations often serve an ambivalent role: they provide legitimacy and protection, yet at the same time may hinder entrepreneurship through excessive bureaucracy and high compliance costs. This article seeks to examine the key legal issues in entrepreneurship, explore the nexus between regulation, innovation, and sustainability, and propose conceptual recommendations for developing an adaptive and inclusive entrepreneurial ecosystem. Employing a normative–conceptual approach, the study draws upon secondary sources including national regulations, recent international scholarly publications, and institutional reports from the OECD, UNCTAD, and the World Bank. Comparative and thematic analyses were undertaken to map legal issues, assess their implications for innovation, and evaluate their impact on business sustainability. The findings highlight six major legal domains: licensing and bureaucracy, intellectual property rights, business contracts, taxation, labor regulations, and digital and e-commerce law. Regulations are shown to act dually as both enablers and barriers to entrepreneurial innovation. Cross-country evidence further illustrates that developed economies tend to design more adaptive legal frameworks, while developing countries continue to face significant regulatory implementation challenges. In Indonesia, reforms such as the Online Single Submission system, the Omnibus Law on Job Creation, and the Personal Data Protection Law represent important steps forward, yet remain in a transitional stage. The article contributes theoretically by integrating Institutional Theory, Innovation Theory, and the Triple Bottom Line, and provides practical recommendations emphasizing regulatory simplification, stronger intellectual property protection, adaptive digital and green regulations, and greater international policy harmonization   Keywords: Entrepreneurship; Legal Framework; Innovation; Sustainability; Regulatory Reform.
Entrepreneurial Management and MSME Performance: The Mediating Role of Digital Innovation Kusumayanti, Diah; Taqyudin, Yudin; Mulyana, Mumuh
Jurnal Ilmiah Manajemen Kesatuan Vol. 13 No. 5 (2025): JIMKES Edisi September 2025
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37641/jimkes.v13i5.4291

Abstract

This study examines the role of digital innovation in mediating the relationship between entrepreneurial management and micro, small, and medium enterprise (MSME) performance in an emerging economy context. Although entrepreneurial management has been widely recognized as a key driver of firm competitiveness, empirical evidence on how it translates into superior MSME performance remains inconsistent. Drawing on the Resource-Based View and Dynamic Capability Theory, this study proposes that digital innovation serves as a critical mechanism through which entrepreneurial management creates tangible business value. Using a quantitative explanatory approach, data were collected from 300 MSME owners and managers operating in the trade, service, and manufacturing sectors. The data were analyzed using Partial Least Squares–Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The results indicate that entrepreneurial management has a significant positive effect on MSME performance and digital innovation. Digital innovation also exerts a strong positive effect on MSME performance. Moreover, the mediation analysis reveals that digital innovation partially mediates the relationship between entrepreneurial management and MSME performance, indicating that entrepreneurial-oriented managerial practices enhance business performance primarily by stimulating digital product, process, and marketing innovations. These findings highlight the importance of integrating entrepreneurial management with digital innovation strategies to improve MSME competitiveness and sustainability. The study contributes to entrepreneurship and innovation literature by positioning entrepreneurial management as a dynamic capability and digital innovation as a key performance mechanism, while offering practical implications for MSME development and digital transformation policies in emerging economies.   Keywords: Entrepreneurial management; digital innovation; MSME performance; PLS-SEM; emerging economy; Indonesia.
Co-Authors Aang Munawar Abdul Roup Adil Fadillah Afifah, Afra Ali, Helmi Angga Sulistiono Anton Sukamto Apsari, Zahra Cikal Wahyu Apsari Ardhi Maulana Asti Pratiwi Bambang Hengky Rainanto Benekdita, Lucia Benjamin, Grace Yosephine Bintang Sahala Marpaung Brillian Jodi Firmansyah Budi Setiawan Christie G. B., Giovanno Danti Astrini Dedi Budiman Hakim Dina Maylani Edi Nurachmad Ernawati Ernawati Fahsany, Donny Hendry Febrianti, Sisca Febry Lodwyk Rihe Riwoe Firmansyah, Muhammad Fikri Firyal, Najla Nur Grace Yosephine Benjamin Harianto Harianto Hassanee, Narrong Hemiwati Hemiwati Herlambang, Herlan Herlan Herlambang Hermawan, Yanto Heti Herawati Heti Herawati Ilham Yuliandri Irma Damayanti Ulfah Isnan Mulia Istikomah Istikomah Jan Horas Veryady Purba Jaya, Pinto Kusumayanti, Diah Lestari, Febriana Indah Lukman Hidayat M. Visa Ramadhan Maju Lumban Tobing Mariyah Mariyah Marwan Effendy Marwan Effendy Mashadi Mashadi Mashadi Mashadi Maulana, Ardhi Maulina, Dwi Maylani, Dina Mekaniwati, Ani Miki Maulana Morita Morita Morita Morita Muanas Muanas Muhammad Fikri Firmansyah Nani Cahyani Nani Cahyani Naufal Nur Hilmi Noor, Tubagus Dicky Faldy Syahid Nurachmad, Edi Nusa Muktiadji Nusa Muktiadji Odetha Agra Kirana Pinto Jaya Prit, Saren Radini, Siti Puti Rainanto, Bambang Hengky Ramadhan, M. Visa Ramadhan, Noval Ratih Puspitasari Ratih Puspitasari Ratih Puspitasari Retno Martanti Endah Lestari Riawati Tandri Riawati Tandri Rini Syarif Rini Syarif Risya Shakira Syaharani Riwoe, Febry Lodwyk Rihe Rizaldi Awaludin Rosa, Wulan Wahuni Rosadi, Reysi Resmidianti Rustandi, Imelda Elia Saefudin Zuhdi Saefudin Zuhdi Sahdi, Muhammad Ferdian Armala Said, Jamaliah Silalahi, Agung Sugianto Sisca Febrianti Siti Puti Radini Sri Hartoyo Sugiyanto - Sugiyanto Sugiyanto Sulastri Sulastri Sulistiono Supriatna Supriatna Suratman, Siti Azzahra Sutarti Sutarti Sutiharni, Sutiharni Syamsiar, Syamsiar Taqyudin, Yudin Tarida Marlin Surya Tubagus Dicky Faldy S. Noor Tubagus Dicky Faldy Syahid Noor W, Denny Haryono Wahyu Indra Satria Widaningsih, Neni Widya Widya Wulandari Dwi Utari Yanto Hermawan Yayuk Nurjanah Yohanes Raharja Yoyon Supriadi Yulia Nurendah Yusdira, Ade Yuwanda Tiara Zul Azhar