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All Journal Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Proceedings of International Conference on Multidiciplinary Research Dharma: Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia

Bulan Prabawani

Business Administration Studies, Universitas Diponegoro, Semarang, Central Java, Indonesia

Author-ID : 343561

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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PENGARUH GAYA HIDUP DAN NILAI PELANGGAN TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (PADA KONSUMEN KLINIK KECANTIKAN LARISSA AESTHETIC CENTER SEMARANG) Mia Darmianti; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019)
Publisher : Universitas Diponegoro

This research was conducted with the aim to find out the influence of lifestyle and values customer loyalty to customers through customer satisfaction as an intervening variable. This research was conducted on products and treatments at the Larissa Aesthetic Center beauty clinic Semarang. The sample of this study was 100 respondents with criteria of made purchases or treatments at the Larissa Aesthetic Center at least twice in the last three months. This study consisted of 4 variables, 23 indicators and 5 hypotheses. The analytical tool used is SPSS 20 for windows with a validity test, reliability test, correlation coefficient test, determination coefficient, simple and multiple regression analysis, significance test (t and F test), and multiple tests. The results of this study indicate that there is a positive influence of lifestyle variables and customer value on customer loyalty through customer satisfaction. The customer value variable has the greatest influence at 40,2.6% while the lifestyle variable has an influence of 19,3% which simultaneously stimulates lifestyle variables and the customer value has a contribution of 45,6% on customer loyalty through customer satisfaction at Larissa Aesthetic Center. Based on these results it is suggested that Larissa Aesthetic Center needs to make improvements in terms of increasing high professionalism by all employees, improving quality in order to compete with other beauty clinics, increasing service level and providing information to customers in a manner periodically regarding the latest info.

Studi Komparasi Preferensi Konsumen atas Harian Umum Suara Merdeka dan Tribun Jateng di Kota Semarang Angga Maulana; Bulan Prabawani; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

The aim of this research is to know the differences of consumer preferences between Suara Merdeka daily newspaper and Tribun Jateng. The population taken in this research are consumers who ever bought Suara Merdeka daily newspaper and Tribun Jateng. Samples used in this research some 100 respondents used by non-probability sampling technique with approach accidental sampling ( the sample based on chance ). A method of analysis used is quantitative analysis that is using different Independent Sample T- test. The benefit factor is a factor that most distinguishes between Suara Merdeka daily newspaper with Tribun Jateng, with t-test 8,872 then followed by reader responsiveness of 5,005, marketing of 0,334, and quality of content and physical of -0,145. Hypothesis testing is done using different test showed that consumers preferences of the difference occurred against the benefit factor and reader responsiveness. All indicators of the benefits and reader responsiveness Suara Merdeka is superior than Tribun Jateng. But consumer preferences of differences did not happen to the quality of content and physical factor and marketing factor. Based on data obtained that Tribun Jateng can match the quality of content and physical factor and marketing factor of Suara Merdeka. While perception most dominant based on response respondents is the existence of newspapers for Suara Merdeka and actuality of news for Tribun Jateng.

ANALISIS EKO-EFISIENSI PADA USAHA KECIL DAN MENENGAH (UKM) BATIK LARISSA KOTA PEKALONGAN Alifa Noor Amelia; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019)
Publisher : Universitas Diponegoro

Eco-efficiency is a concept that incorporates aspects of natural resources and energy by minimizing the use of raw materials, water, energy and the resulting environmental impacts. This study aims to determine the application of eco-efficiency in Batik Tulis SMEs in Batik Larissa. The study used descriptive analytical methods with a qualitative approach. Data collected through observation, in-depth interviews and literature studies. Observations were focused on the consumption of energy, material, and water to find out the difference between before and after the implementation of the eco-efficiency concept. In one week Larissa Batik produces 9 pieces of Batik Alus and 80 pieces of cotton batik through disconnected consignment with home workers. In one week they produces 9 pieces of Batik Sutera and 80 pieces of Cotton Batik. The accumulation of NPO costs per year before the implementation of eco-efficiency amounted to Rp 33,103,499.52 with an NPO ratio and production costs of 2.58%. They has implemented several eco-efficiency concepts by reducing the use of, reducing environmental pollution and enlarging product recycling After applying the eco-efficiency concept, they received an economic profit of Rp. 29,298,651.72 per year with a ratio between NPO costs and production costs decreased to 1.8% per production.

ANALISIS PEMILIHAN LOKASI PEMASANGAN REKLAME DI WILAYAH DKI JAKARTA. (Studi Kasus pada PT Prisma Harapan) Pritta Aprilia Hapsari; Bulan Prabawani; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Outdoor advertising media or commonly called billboards is one that widely used in the media to promote a product or service updates. In the process of selecting the location of the billboard there are several factors that affect, the internal factors relating to advertising agencies and external factors that have a connection with consumers and the local government. Based on the existing problems are suspected factors influence internal and external factors on site selection and installation of billboards in Jakarta.Type of this research is exploratory, the data collection method is study of literature, observation, and in-depth interviews with qualitative data analysis techniques. The results showed that internal factors are derived from advertising agencies do not have a significant influence on the selection of the location of the installation of billboards. However, external factors relating to consumers and the local government have a significant influence on the process of selecting the location of installation of billboards in Jakarta. Recommended for advertising agencies as the organizers of advertisement should be more sensitive to the changes that occur, because advertising activities fluctuated, advertising agencies should also increase the professionalism of the performance so that advertising agencies do not apply be stakeholders, but also a partner for the local government and the public, advertising agencies are should not only thought of profitable by always displaying commercial advertisements. However, it should undertake the installation of non-commercial billboard advertising as a form of social responsibility provided by advertising agencies to the people of Jakarta.

PENGARUH BUDAYA ORGANISASI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN ( Studi Kasus Pada Karyawan Bagian Produksi PT. Delta Merlin Dunia Textile IV) Nikho Ardhyanto; Apriatni Endang Prihatini; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Employee performance is a benchmark in the business of a company to achieve its objectives.Employees play a role in running the various operations of the company which will affect the company'ssuccess in achieving its objectives. Organizational culture and compensation have a role in improving theperformance of employees. Therefore, two things need to be considered in improving the performance ofemployees of PT. Textile World Merlin Delta IV. Organizational culture and compensation have an influenceeither directly or indirectly in improving employee performance. This study aims to determine the influenceof organizational culture on employee performance and compensation of the production of PT. Delta MerlinTextile World. This type of research is explanatory research, with data collection through a questionnaire,literature study and interviews. Testing is done to the production employees with a sample of 92 people usingproposionate random sampling method. The results showed that organizational culture (X1), andkompensaso (X2) partially or simultaneously affect employee performance (Y) parts production.Organizational culture has the greatest influence in affecting the performance of the employees this can beproved by the results of multiple regression test stating that organizational culture has contributed by 23,4%.While compensation has the smallest influence in affecting the performance of employees with a contributionof 11,4%.

PENGARUH PROMOSI DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN MENABUNG NASABAH TABUNGAN SIMPEDES PADA PT. BANK RAKYAT INDONESIA (PERSERO) TBK KANTOR CABANG BRIGJEN SUDIARTO SEMARANG Elsa Wilna; Nawazirul Lubis; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

Promotions and reference groups believed to increase the intensity of saving customers. This study aims to determine how strong the effect of promotions and group reference to saving decision saving customer simpedes at PT. BRI (Persero) Tbk Branch Office Brigjen Sudiarto Semarang. This type of research is explanatory research. The study population was all customers savings simpedes PT. BRI (Persero) Tbk Branch Office Brigjen Sudiarto Semarang in 2013, while the number of samples is set just 100 respondents were selected using incidental sampling technique. Collecting data using interview techniques and research instrument was a questionnaire. Research data analysis using statistical analysis using SPSS for Windows version 16.0.

PENGARUH CUSTOMER RELATIONSHIP MANAGEMENT (CRM) TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PT. NASMOCO ABADI MOTOR KARANGANYAR (Studi pada pelanggan yang menggunakan jasa bengkel PT. Nasmoco Abadi Motor Karanganyar) Adila Yeni Rosy D.; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

The development of Indonesia’s economic is experiencing tighter competition. The occurance of car sales in Indonesia that up and down, make the entrepreneurs in the automotive has to be more creative and innovative in the face of increasingly tight market competition. This research aims to examine the influence of Customer Relationship Management (CRM) on Customer Loyalty through Customer Satisfaction to PT. Nasmoco Abadi Motor. Population in thus research is customer of PT. Nasmoco Abadi Motor Karanganyar using 100 (one hundred) garage service. Data analysis of researcher use regression test, path analysis and mediation test (sobel test) by using program of SPSS 20. The result show that Customer Relationship Management have significant relation with Customer Loyalty through Customer Satisfaction. Variable Customer Satisfaction in this research is intervening variable to Customer Loyalty. The conclusion of this research proves that with the existence of Customer Satisfaction, then the customer’s perception of Customer Loyalty will increase. Furthermore, to achieve Customer Satisfaction, CRM in PT. Nasmoco Abadi Motor Karanganyar has to be further improved so that later will make the customer become loyal.

PENGARUH BRAND AWARENESS, BRAND ASSOCIATION DAN FAKTOR PSIKOGRAFIS TERHADAP KEPUTUSAN PEMBELIAN ETUDE HOUSE DI SEMARANG Sandy Salsabila Khaerunissa; Bulan Prabawani; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Along with the development of science and technology, human needs are becoming increasingly complex. Not just a case of trying to meet the basic needs of food, clothing, home and education, but also the physical appearance and beauty treatments (both face and body) has become a top priority and regarded as a necessity that must also be met, especially women. This is why cosmetics and skin care products are sought after by women to beautify the appearance.Value turnover cosmetic industry in Indonesia has increased. One of the countries that are aggressively marketing in cosmetics is South Korea, which launched the brand named Etude House. Etude House increase Brand Awareness by expanding the store and entered into malls in major cities, therefore it can arised Brand Associations that can create an impression of the product. Besides Brand Awareness and Brand Association, Psychographic Factors also include in process of purchasing products Etude House. Psychographic Factors refers to the lifestyle of make up that was transmitted through the Korea through Etude House In this final assignment, the effect of Brand Awareness, Brand Association and Psychographic Factors in decision to buy Etude House is determined. Data collection technique used is purposive sampling with 100 sample. The data is analyzed through validity test, reliability test, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t-test and F-test. The data is analyzed quantitatively using the SPSS program version 15.The results showed that Brand Awareness have not a significant influence in decision to buy Etude House in Semarang partially. However, Brand Association and Psychographic Factors have a significant influence in desicion to buy Etude House in Semarang partially. Brand Awareness, Brand Association and Psychographic Factorsalso have a significant influence in decision to buy Etude House in Semarang simultaneously.Etude House Brand Awareness should be increased through the identical color, logo, brand ambassador and the packaging, so consumers can be aware of the existence of Etude House. Improvement can be done with the addition of the logo on any product, promotion through print or electronic media with brand ambassador of the famous Korean artists. Moreover, imrpoved a good quality, although the price is quite expensive, if the brand gave a good quality will encourage consumers to buy products Etude House .

PENGARUH SALES PROMOTION DAN KERAGAMAN PRODUK PADA SHOPEE TERHADAP MINAT BELI ULANG MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING Muhammad Shendy Alvian; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

We can feel the changes of people lifestyle nowadays in this modern era. One of that is about shopping activities. The technology development makes people easier to get what they need. The digitalization evolution has caused the rapid growth of the marketplaces. One of them is Shopee, which is the leading marketplace in Southeast Asia and Taiwan. However, Shopee unable to compete with other marketplaces such as Tokopedia and Lazada, with the decreasing number of visitors on Shopee Indonesia.This study aims to determine the effect of sales promotion and product diversity on repurchase intention through customer satisfaction. This type of research is explanatory research. Samples were taken from 100 respondents who had made purchases on Shopee. The sampling techniques was purposive sampling. The data was analyzed using SPSS 23.0 for Windows. The results showed that sales promotion and product diversity have a positive influence on repurchase intention through customer satisfaction. From intervening variable test, it showed that customer satisfaction had a partial mediating effect between sales promotion and product diversity on repurchase intention.

PENGARUH Brand Ambassador dan Citra Merk terhadap Keputusan Pembelian Sepeda Motor Suzuki Type Nex Gigih Wahyu Utomo; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

This research is motivated by business competition in the current era of globalization more dynamic and complex, the existence of this competition not only raises opportunities but also poses a challenge. The challenges faced by competing companies are always trying to find the best way to seize and maintain market share. The company must be able to determine the right marketing strategy so that its business can survive and win the competition, so that the purpose of the company can be achieved. The first hypothesis that there is an influence between brand ambassador and customer purchase decisions has been proven. This is proven through research with the results of calculating the value of t arithmetic of 11.113 which is greater than t table 1.6772 which indicates that brand ambassador has a significant relationship to the purchase decision. So the one hypothesis that reads "there is influence between brand ambassador (X1) to purchase decision (Y)" accepted. The second hypothesis which states that there is an influence between the brand image of customer purchasing decisions has been proven. This is proven through research with the result of calculating the value of t arithmetic of 9.467 is greater than t table 1.6772 which indicates that brand image has a significant and significant influence on customer purchasing decisions. So the second hypothesis that reads "there is influence between brand image (X2) to customer purchasing decision (Y)" accepted. The results of this study in accordance with the results of research Hamid (2008) which states that the brand image has an effect on and significant to the purchase decision. T he third hypothesis states that there is a brand ambassador influence, and brand image of customer purchasing decisions is evident. This is proven through research with the result of calculating the value of F arithmetic equal to 83,430 which is bigger than f table 4.04 which indicate that brand ambassador, brand image, and trust to company have influence and signifikan to customer purchasing decision. So the second hypothesis that reads "there is influence between brand ambassador (X1), and brand image (X2) on customer purchasing decision (Y)" accepted

Co-Authors Achmad Ulil Khodlro Adila Yeni Rosy D. Adisti Nurul Aulia Adityan Dwi Purnomo Agtriani, Nadia Nur Agung Meiyanto S Agus Hermani Aisyah, Hanun Alifa Noor Amelia Amalia, Andrea Putri Amilia Riyaningrum, Amilia Andi Wijayanto Andiani Ken Astri Amanda Angga Maulana Angga Setyawan A, Angga Setyawan Anis Qomariyah Anita Ariyani Apriatni Endang Prihatini Apriatni Endang Prihatini Ardhian Sasmita Ari Pradhanawati Ari Pradhanawati Ari Pradhanawati Arief Darmawan Aulya Rachman Avi Puspita Desifrida Bunga Maharani Christina Dessy Permatasari Cintia Maharani Putri, Cintia Maharani Dessy Sembiring Elsa Wilna Endang Larasati Erinda Fauzia Fandi Ichwan Sidqi Fania Mutiara Savitri Fauzan Ramadhani Fauziyah, Zahra Putri Febrisa Pawestri Manggiasih, Febrisa Pawestri Fernanda Florencia Pramono Firman Aji Sasongko Fitria Apriliani Yulinda Fitriyadi Fitriyadi Frederick Ido Hamonangan Gigih Wahyu Utomo Handoyo Djoko Waluyo Hapy Septia Nugraheni Hari Susanta Nugraha Hari Susanta Nugraha Hari Susanta Nugraha Henny Diana Erlany Hikmawan, Muhammad Rifqi Hilda Atika Kusumawardhani Hindarsah, Ida I Ketut Suada Indi Djastuti Intan Hidayatillah Isna Armawati Istiq Meidea, Zhurna Auliya Jamadi Jessica Talenta Agustina Tambunan Jihan Mirta Puasantika Jonas Niko Nugroho Karen Arum Septiani, Karen Arum Karimah, Luthfiah Kartika Putri Kasamira, Dhiya Alya Khaerudin Khaerudin Laely Hidayah Lutfitona Ridho Pambudi M. V. I. Ron Olivia Mega Christy Maharani, Rania Rizqika Maria Ursula Mai Cruz Maria Ursula Mai Cruz Maulidia, Ana Mayranni Rizky Puspitasari Mia Darmianti Muhammad Ashari Muhammad Habib Mahendra Muhammad Istifau Maulana Muhammad Shendy Alvian Muslim, Muhammad Agil Naili Farida Naili Farida Nawazirul Lubis Ngatno Ngatno Nikho Ardhyanto Nurita Hertina Novia Sari Nurul Ulfa Zahro Oktaria Diyah Pratiwi, Oktaria Diyah Ompusunggu, Martalina Zwita Pinem, Robetmi Jumpakita Pinka Morina Prawata Hadi, Sudharto Pritta Aprilia Hapsari Pujiastuti, Natalia Sari Putra, Ijai Pratama Rahman, Baskoro Saputra Ratih Nur Setyaningsih Renata, Tasya Rizky Reni Shinta Dewi Renita Helia Reski Pratiwi Rifa'atussa'adah Rifa'atussa'adah Rio Sri Whisnu Sjahputra Rizky, Setya Anugrah Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Rosyid Wasiun Saikoo Muhammad, Saikoo Sandy Salsabila Khaerunissa Sant, Alifia Safira Rahmadanti Saputro, Hashfi Prasetyo Whido Sari Listyorini Sari Listyorini Saryadi Saryadi Saryadi Saryadi Sebastian Mardeta Ferandi Sekar Widyasari Putri Sendhang Nurseto Septia Caesari, Septia Sianturi, Nathania Reandra Silaen, Elsa Singgih Priambodo Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto Prawata Hadi Sudharto Prawata Hadi Sulistia Suwondo Sungkar, Jessica Valery Tasa Ushuaia Tasa Ushuaia Tasa Ushuaia Tia Agustina Faricha Very Torganda Tampubolon Wahyu Hidayat Wahyu Hidayat Waluyo, Handojo Djoko Washillah, Muhammad Hafidz Wibowo, Krisna Adi Widayanto Widayanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Wiranti M.S Hutabarat Yassar, Muchamad Chico Demas Yudha Widyantoro Prabowo Yudhistira, Indra Yunita Kartikasari Yuwanto Yuwanto Zahro, Nurul Ulfa

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