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Bulan Prabawani
Business Administration Studies, Universitas Diponegoro, Semarang, Central Java, Indonesia
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PENGARUH GREEN MARKETING DAN CONSUMER KNOWLEDGE TERHADAP REPURCHASE INTENTION MELALUI TRUST PADA PRODUK TUPPERWARE Naila Shabrina Assegaf; Naili Farida; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45295

Abstract

In recent years, the percentage rate of Tupperware products has decreased significantly. This research aims to find out the effect of green marketing and consumer knowledge on repurchase intention through trust in Tupperware products. This study included a type of explanatory research using a quantitative approach. And sampling using nonprobability sampling techniques with purposive sampling research. Data collection uses questionnaires with a total of 100 respondents who are using or have purchased Tupperware in Semarang City 1 or 2 times. This study used data analysis techniques with SmartPLS 4. This study shows that there is a positive and significant effect on each variable: green marketing affects trust, consumer knowledge affects trust, trust affects repurchase intention, green marketing affects repurchase intention, and green marketing affects repurchase intention. Consumer knowledge influences repurchasing intention, green marketing influences repurchasing intention through trust, consumer knowledge influences repurchasing intention through trust. The advice given to Tupperware is to increase green marketing campaigns, increase consumer knowledge so that consumers feel comfortable and trust to shop, and must always innovate for the sustainability of Tupperware.Keywords: Green Marketing; Consumer Knowledge; Trust; Repurchase IntentionBeberapa tahun terakhir, tingkat persentase penjualan produk Tupperware mengalami penurunan yang signifikan. Penelitian ini bertujuan untuk mengetahui pengaruh green marketing dan consumer knowledge terhadap repurchase intention melalui trust pada produk Tupperware. Penelitian ini termasuk tipe penelitian eksplanatori dengan menggunakan pendekatan kuantitatif. Serta pengambilan sampel menggunakan teknik nonprobability sampling dengan penelitian purposive sampling. Pengumpulan data menggunakan kuesioner dengan jumlah 100 responden yang sedang menggunakan atau  pernah membeli Tupperware di Kota Semarang 1 atau 2 kali. Penelitian ini menggunakan teknik analisis data dengan SmartPLS 4. Penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan pada setiap variabel yaitu green marketing berpengaruh terhadap trust, consumer knowledge berpengaruh terhadap trust, trust berpengaruh terhadap repurchase intention, green marketing berpengaruh terhadap repurchase intention, consumer knowledge berpengaruh terhadap repurchase intention, green marketing berpengaruh terhadap repurchase intention melalui trust, consumer konowledge berpengaruh terhadap repurchase intention melalui trust. Saran yang diberikan kepada Tupperware antara lain adalah meningkatkan kampanye pemasaran hijau, meningkatkan pengetahuan konsumen agar konsumen merasa nyaman dan percaya untuk berbelanja, serta harus senantiasa melakukan inovasi untuk keberlanjutan Tupperware.Kata Kunci: Green Marketing; Consumer Knowledge; Trust; Repurchase Intention
PENGARUH PENERAPAN OMNICHANNEL MARKETING DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna Telkomsel Prabayar di DKI Jakarta) Asha Salsabila Asri; Bulan Prabawani; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47234

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan Omnichannel marketing dan Customer experience terhadap Customer loyalty dengan Customer satisfaction sebagai variabel intervening pada pengguna Telkomsel Prabayar di DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) untuk menguji hubungan antar variabel. Data dikumpulkan melalui kuesioner online yang disebarkan kepada 100 responden pengguna Telkomsel Prabayar di DKI Jakarta. Tipe penelitian ini adalah explanatory research dengan teknik non-probability sampling jenis purposive sampling. Hasil penelitian menunjukan bahwa Omnichannel marketing dan Customer experience memiliki pengaruh positif dan signifikan terhadap Customer satisfaction, sementara Omnichannel marketing dan Customer experience tidak memiliki pengaruh signifikan terhadap Customer loyalty. Customer satisfaction memiliki pengaruh positif dan signifikan terhadap Customer loyalty, serta memediasi pengaruh Omnichannel marketing dan Customer experience terhadap Customer loyalty. Telkomsel disarankan untuk meningkatkan kualitas integrase antarsaluran dan memperhatikan umpan balik dari pelanggan untuk memperkuat loyalitas pelanggan. Penelitian ini memberikan kontribusi dalam memperluas pemahaman tentang penerapan omnichannel marketing dan customer experience dalam industri telekomunikasi di Indonesia.Kata Kunci: Omnichannel marketing, Customer experience, Customer satisfaction, Customer loyalty
Reframing Work Flexibility: The Mediating Influence of Polychronicity on Job Performance Among Gen-Z Athene, Nugrahani Citra; Prabawani, Bulan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9875

Abstract

This study aims to reframe the concept of work flexibility by analyzing its impact on job performance through the mediating role of polychronicity. The research focuses on Gen-Z employees working in the creative industry of DKI Jakarta that known by their adaptive work styles and multitasking tendencies. A quantitative approach was employed using data collected from 120 respondents of Gen-Z through purposive sampling and the analysis conducted using PLS-SEM. The results reveal that work flexibility has a positive and significant effect on job performance, indicating that flexible work arrangements can enhance employees’ productivity. However, polychronicity does not significantly mediate the relationship between work flexibility and job performance, suggesting that multitasking preferences does not necessarily amplify performances. These findings emphasize that while flexibility remains a crucial driver of performance, the alignment between individual time preferences and task structure may not always strengthen its impact. This study contributes to the understanding of how flexibility and time-use orientation interact within Gen-Z’s performance on work.
Co-Authors Achmad Ulil Khodlro Adila Yeni Rosy D. Adisti Nurul Aulia Adityan Dwi Purnomo Agtriani, Nadia Nur Agung Meiyanto S Agus Hermani Alifa Noor Amelia Amalia, Andrea Putri Amilia Riyaningrum, Amilia Andi Wijayanto Andi Wijayanto Andiani Ken Astri Amanda Angga Maulana Angga Setyawan A, Angga Setyawan Anis Qomariyah Anita Ariyani Apriatni Endang Prihatini Apriatni Endang Prihatini Ardhian Sasmita Ari Pradhanawati Ari Pradhanawati Ari Pradhanawati Arief Darmawan Asha Salsabila Asri Athene, Nugrahani Citra Aulya Rachman Avi Puspita Desifrida Bagoes Widjanarko Besar Tirto Husodo Bunga Maharani Christina Dessy Permatasari Cintia Maharani Putri, Cintia Maharani Dalila, Ghina Khansa Darmasari, Ria Dessy Sembiring Elsa Wilna Endang Larasati Erinda Fauzia Fandi Ichwan Sidqi Fania Mutiara Savitri Fauzan Ramadhani Fauziyah, Zahra Putri Febrisa Pawestri Manggiasih, Febrisa Pawestri Fernanda Florencia Pramono Firman Aji Sasongko Fitria Apriliani Yulinda Fitriyadi Fitriyadi Frederick Ido Hamonangan Gigih Wahyu Utomo Handoyo Djoko Waluyo Hapy Septia Nugraheni Hari Susanta Nugraha Hari Susanta Nugraha Hari Susanta Nugraha Henny Diana Erlany Hilda Atika Kusumawardhani Hindarsah, Ida I Ketut Suada Indi Djastuti Intan Hidayatillah Isna Armawati Jamadi Jessica Talenta Agustina Tambunan Jihan Mirta Puasantika Jonas Niko Nugroho Karen Arum Septiani, Karen Arum Kartika Putri Khaerudin Khaerudin Laely Hidayah Lutfitona Ridho Pambudi M. V. I. Ron Olivia Mega Christy Maria Ursula Mai Cruz Maria Ursula Mai Cruz Maulidia, Ana Mayranni Rizky Puspitasari Mia Darmianti Muhammad Ashari Muhammad Habib Mahendra Muhammad Istifau Maulana Muhammad Shendy Alvian Naila Shabrina Assegaf Naili Farida Naili Farida Natalia Sari Pujiastuti Nawazirul Lubis Ngatno Ngatno Nikho Ardhyanto Nurita Hertina Novia Sari Nurul Ulfa Zahro Oktaria Diyah Pratiwi, Oktaria Diyah Pamor Nugroho Pinem, Robetmi Jumpakita Pinka Morina Pratama, Adidya Rangga Prawata Hadi, Sudharto Pritta Aprilia Hapsari Pujiastuti, Natalia Sari Putra, Ijai Pratama Ratih Nur Setyaningsih Renata, Tasya Rizky Reni Shinta Dewi Renita Helia Reski Pratiwi Rifa'atussa'adah Rifa'atussa'adah Rio Sri Whisnu Sjahputra Rizky, Setya Anugrah Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Rosyid Wasiun Saikoo Muhammad, Saikoo Sandy Salsabila Khaerunissa Sant, Alifia Safira Rahmadanti Sari Listyorini Sari Listyorini Saryadi Saryadi Saryadi Saryadi Sebastian Mardeta Ferandi Sekar Widyasari Putri Sendhang Nurseto Septia Caesari, Septia Sianturi, Nathania Reandra Silaen, Elsa Singgih Priambodo Slamet Santoso Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto Prawata Hadi Sudharto Prawata Hadi Sulistia Suwondo Sungkar, Jessica Valery Tasa Ushuaia Tasa Ushuaia Tasa Ushuaia Tia Agustina Faricha Very Torganda Tampubolon Wahyu Hidayat Wahyu Hidayat Wahyudin, Cecep Waluyo, Handojo Djoko Washillah, Muhammad Hafidz Wibowo, Krisna Adi Widayanto Widayanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Wiranti M.S Hutabarat Yudha Widyantoro Prabowo Yudhistira, Indra Yunita Kartikasari Yuwanto Yuwanto Zahro, Nurul Ulfa