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PENGARUH GREEN PRODUCT DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN TISU TESSA (Studi pada Konsumen Tisu Tessa di Kota Semarang) Saputro, Hashfi Prasetyo Whido; Listyorini, Sari; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 13, No 2 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.42035

Abstract

The environmental issue is seems to be never-ending due to ongoing environmental damage. This has led to an increase awareness of environmental sustainability, resulting in a change how people perceive products. This change had an impact on new strategies for companies, commonly referred to as the green marketing mix, which includes the concept of environmentally friendly products. Therefore, companies must be aware of this as a manifestation of their concern for the environment and possess a competitive edge that can influence consumers to make purchases. This research aims to determine the influence of green products and prices on the purchasing decisions of Tessa tissue in Semarang City. This study falls under explanatory research, specifically uses purposive sampling as the sampling technique. The sample consists of 100 Tessa users in Semarang City, with  minimum age of 17 years. This research utilizes regression analysis using SPSS 26 as the tool. The research results show that there is a positive and significant partial influence on each variable, namely green products and prices, on purchasing decisions. Simultaneously, both variables influence consumer purchasing decisions. The conclusion of this study is to increase purchase decision, companies must consider of green product and price of their productKeywords: green product; price; purchasing decision; environmentIsu mengenai lingkungan menjadi salah satu isu yang hampir tidak ada habisnya, mengingat adanya kerusakan lingkungan yang terus terjadi. Hal tersebut menyebabkan meningkatnya kesadaran lingkungan yang dimana hal tersebut membawa perubahan pada cara pandang masyarakat pada sebuah produk. Perubahan tersebut berdampak pada strategi baru pada perusahaan yang biasa disebut green marketing mix, yang di dalamnya terdapat konsep mengenai produk ramah lingkungan. Untuk itu, perusahaan harus sadar akan hal tersebut sebagai wujud peduli perusahaan pada lingkungan serta memiliki nilai unggul yang mampu mempengaruhi konsumen untuk melakukan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh antara green product dan harga terhadap keputusan pembelian tisu Tessa di Kota Semarang. Penelitian ini termasuk ke dalam Penelitian Eksplanatori menggunakan purposive sampling sebagai teknik pengambilan sampel. Sampel yang digunakan ialah 100 orang pengguna tisu Tessa di Kota Semarang dengan umur minimal 17 tahun. Penelitian ini menggunakan analisis regresi dengan alat bantu SPSS 26. Hasil uji penelitian menghasilkan bahwa terdapat pengaruh positif dan signifikan secara parsial pada masing-masing variabel, yaitu green product dan harga terhadap keputusan pembelian. Secara simultan kedua variabel tersebut mempengaruhi keputusan pembelian konsumen. Kesimpulan dari penelitian ini adalah untuk meningkatkan keputusan pembelian maka perusahaan perlu mempertimbangkan aspek green product dan harga produk.Kata Kunci: green product; harga; keputusan pembelian; lingkungan
Pengaruh Pengembangan Karir dan Kompetensi Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening (Studi Pada Karyawan Bank Jateng Cabang Utama) Ompusunggu, Martalina Zwita; Prabawani, Bulan; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 13, No 3 (2024)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2024.43681

Abstract

Abstract: The performance of banking sector is important to reach the success of its entities, including Bank Jateng Cabang Utama. However, the data reflects low participation in career development and competency, as well as decline in achieving performance targets. The aim of this research is to analyze the influence of career development and competency on employee performance with job satisfaction as intervening variable. The research method used is quantitative, explanatory research type. Data was obtained through questionnaires using Likert scale. The population of this research is permanent employees Bank Jateng Cabang Utama with total 73 people. The analytical tool used is the structural equation model (SEM), it’s operated using Smart PLS. It is found that career development and competency has a positive and significant influence on employee performance. Career development and competency has a positive and significant impact on employee job satisfaction. Job satisfaction has a positive and significant impact on employee performance. Career development and competency has a positive and significant effect on employee performance through job satisfaction. Suggestions for companies is that companies provide relevant training to improve competency and opportunities for promotion and higher salary. Suggestion for future researchers can use a mix method to explore employee perceptions.Keywords: career development; competency; job satisfaction; employee performanceAbstraksi: Kinerja sektor perbankan sangat penting untuk meraih banyak nasabah dan keberhasilan entitasnya, termasuk  Bank Jateng Cabang Utama. Namun, data mencerminkan rendahnya partisipasi dalam pengembangan karir dan kompetensi, serta penurunan dalam pencapaian target kinerja. Penelitian ini tujuannya guna menganalisa pengaruh pengembangan karir dan kompetensi terhadap kinerja karyawan, dengan kepuasan kerja sebagai variabel intervening. Metode penelitian yang dipakai ialah kuantitatif bertipe explanatory research. Data didapatkan lewat kuesioner dengan memakai skala likert. Populasi penelitian ini ialah seluruh karyawan tetap di Bank Jateng Cabang Utama yang berjumlah 73 orang. Alat analisis yang dipakai pada kajian ini ialah structural equation model (SEM) yang dioperasikan dengan memakai Smart PLS. Berdasar atas hasil penelitian ditemukan bahwa pengembangan karir dan kompetensi mempunyai pengaruh positif dan signifikan terhadap kinerja karyawan. Pengembangan karir dan kompetensi juga berdampak positif dan signifikan terhadap kepuasan kerja karyawan. Lebih lanjut, kepuasan kerja juga berdampak positif dan signifikan terhadap kinerja karyawan. Pengembangan karir dan kompetensi juga berpengaruh positif dan signifikan terhadap kinerja karyawan melalui kepuasan kerja. Saran peneliti bagi perusahaan diharapkan perusahaan menyediakan pelatihan yang relevan untuk meningkatkan kompetensi serta memberikan kesempatan dalam naik jabatan dan gaji. Saran bagi peneliti selanjutnya dapat menggunakan mix method untuk mendalami persepsi karyawan.Kata Kunci: pengembangan karir; kompetensi; kepuasan kerja; kinerja karyawan
Trends and challenges of indonesian social entrepreneurship research: a systematic literature review (2013-2023) Pujiastuti, Natalia Sari; Prabawani, Bulan; Pradhanawati, Ari; Listyorini, Sari
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol 11, No 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020254437

Abstract

The rapid expansion of social enterprises in Indonesia reflects a growing response to pressing socio-economic challenges. Existing research on Indonesian social entrepreneurship often examines these issues in isolation, lacking a comprehensive, integrative perspective. This study addresses this gap by conducting a Systematic Literature Review (SLR) of 94 Scopus- and Google Scholar-indexed research articles, analyzed using Publish or Perish 8 and Covidence software. The findings reveal six interdependent dimensions shaping Indonesia’s social entrepreneurship ecosystem: (1) organizational and policy frameworks, (2) business models and financial sustainability, (3) social and economic impact, (4) education and innovation, (5) religiosity and cultural influences, and (6) gender dynamics. Unlike prior studies that focus predominantly on descriptive narratives and case studies, this research provides a holistic, critical analysis, highlighting persistent gaps in policy implementation, financial accessibility, and cross-sector collaboration. The study also situates Indonesia’s social entrepreneurship landscape within a broader global context, identifying key disparities and potential areas for alignment with international best practices. The findings carry significant implications: for academics, the study establishes a foundation for future research on policy interventions and sustainable business models; for policymakers, it underscores the urgency of developing structured financial support mechanisms and regulatory frameworks; and for social entrepreneurs, it provides a strategic roadmap to navigate challenges, leverage opportunities, and enhance impact. Ultimately, this research underscores the critical need for targeted interventions to strengthen Indonesia’s social enterprise sector. Without a concerted effort to address systemic constraints, the sector risks stagnation, limiting its ability to drive inclusive economic growth and social transformation.
PELATIHAN PENGELOLAAN SAMPAH SEBAGAI WUJUD PENGEMBANGAN EKOWISATA BERBASIS MANGROVE DI PANTAI GLAGAH WANGI KABUPATEN DEMAK Listyorini, Sari; Prabawani, Bulan; Wijayanto, Andi; Pinem, Robetmi Jumpakita
Dharma: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v3i1.6902

Abstract

Nature tourism requires precision in managing it into a decent destination and has a high attractiveness. The previously owned potential becomes the impetus for better management. Glagah Wangi Beach is a type of marine tourism located in Demak. The attractions are in the form of a beach area, mangroves, and several beach rides. With the development of beaches with many tourist visits, new problems will arise, namely garbage that pollutes the beach area and has not been managed properly by tourism managers. Improvements are made around waste management for the realization of this destination as ecotourism tourism. Community-based management which is the focus of this activity aims to build the capacity of the local village community to continue to exist in the management of the ecotourism tourism industry. This community service is carried out in multi-years for 3 years with the first year's activities being to develop ecotourism potential through tourism waste management awareness through training in the manufacture of liquid fertilizer and composting. The goal is that people are aware of cleanliness and are able to utilize waste and beach waste into useful products. The result of this community service is an increase in knowledge, community insight in waste management, especially the manufacture of liquid fertilizer and composting. Keywords: waste management training; liquid fertilizer; composting; ecotourism
Trends and challenges of indonesian social entrepreneurship research: a systematic literature review (2013-2023) Pujiastuti, Natalia Sari; Prabawani, Bulan; Pradhanawati, Ari; Listyorini, Sari
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020254437

Abstract

The rapid expansion of social enterprises in Indonesia reflects a growing response to pressing socio-economic challenges. Existing research on Indonesian social entrepreneurship often examines these issues in isolation, lacking a comprehensive, integrative perspective. This study addresses this gap by conducting a Systematic Literature Review (SLR) of 94 Scopus- and Google Scholar-indexed research articles, analyzed using Publish or Perish 8 and Covidence software. The findings reveal six interdependent dimensions shaping Indonesia’s social entrepreneurship ecosystem: (1) organizational and policy frameworks, (2) business models and financial sustainability, (3) social and economic impact, (4) education and innovation, (5) religiosity and cultural influences, and (6) gender dynamics. Unlike prior studies that focus predominantly on descriptive narratives and case studies, this research provides a holistic, critical analysis, highlighting persistent gaps in policy implementation, financial accessibility, and cross-sector collaboration. The study also situates Indonesia’s social entrepreneurship landscape within a broader global context, identifying key disparities and potential areas for alignment with international best practices. The findings carry significant implications: for academics, the study establishes a foundation for future research on policy interventions and sustainable business models; for policymakers, it underscores the urgency of developing structured financial support mechanisms and regulatory frameworks; and for social entrepreneurs, it provides a strategic roadmap to navigate challenges, leverage opportunities, and enhance impact. Ultimately, this research underscores the critical need for targeted interventions to strengthen Indonesia’s social enterprise sector. Without a concerted effort to address systemic constraints, the sector risks stagnation, limiting its ability to drive inclusive economic growth and social transformation.
Strategi Komunikasi Pemasaran B2B dalam Inovasi Medis Protesa Mata Berbasis Teknologi 3D (Studi Kasus PT. Tri Dimensi Indonesia dan RS. Mata Cicendo Bandung Dalila, Ghina Khansa; Prabawani, Bulan; Darmasari, Ria
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 1 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i1.1869

Abstract

This study aims to analyze the Marketing Communication Strategy for Business to Business (B2B) in 3D technology -based medical innovation developed by PT. Tri Dimension Indonesia in collaboration with RS. Mata Cicendo Bandung. Background Research is based on an increase in the needs of eye prosthesis in Indonesia and the low quality of conventional prosthesis which often causes patient discomfort. 3D printing innovation offers precision, fast and personal solutions, but the adoption is still limited due to communication and collaboration factors between institutions. The research method uses a qualitative approach with case study design, through in -depth interviews, participatory observations, and document analysis. Data analysis was carried out by pattern matching techniques using the Aidas (Attention, Interest, Desire, Action, Satisfaction) models to evaluate the effectiveness of B2B marketing communication strategies. The results showed that the communication strategy of PT. Tri Dimension Indonesia emphasizes personal interaction with Key Opinion Leader, clinical evidence -based presentations, and adaptive relational communication. At the action stage, contractual negotiations and technical support are key factors in strengthening adoption decisions. Whereas at the satisfaction stage, the sustainability of cooperation is maintained through clinical monitoring, after -sales service, and joint product development. Theoretically, this study expanded the application of the Aidas model into the context of the B2B health sector that is complex and based on high involvement decision making. Practically, research results can be a reference for the local health technology industry in designing effective marketing communication strategies to accelerate the adoption of medical innovation.
The Moderating Role of Firm Size in the Relationship Between Sustainability Reporting, Liquidity, and Financial Performance: Evidence from Indonesian Regional Development Banks Pamor Nugroho; Bulan Prabawani; Andi Wijayanto
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2606

Abstract

The financial performance of Regional Development Banks (BPD) is influenced by internal and external factors that reflect their commitment to sustainability and asset management stability. This study aims to analyze the effect of Sustainability Reports and liquidity on financial performance, with firm size as a moderating variable. A quantitative approach was used, with panel data regression and Moderated Regression Analysis (MRA) methods, implemented in EViews, on the 15 largest asset BPDs in Indonesia during the 2022–2024 period. The results show that Sustainability Reports have a positive and significant effect on financial performance, while liquidity has no significant effect. In addition, firm size is proven to moderate the relationship between Sustainability Reports and financial performance with a negative effect, but does not moderate the relationship between liquidity and financial performance. These findings underscore the importance of optimizing sustainability reporting strategies and resource management within regional development banks to support sustainable financial performance.
Co-Authors Achmad Ulil Khodlro Adila Yeni Rosy D. Adisti Nurul Aulia Adityan Dwi Purnomo Agtriani, Nadia Nur Agung Meiyanto S Agus Hermani Aisyah, Hanun Alifa Noor Amelia Amalia, Andrea Putri Amilia Riyaningrum, Amilia Andi Wijayanto Andi Wijayanto Andiani Ken Astri Amanda Angga Maulana Angga Setyawan A, Angga Setyawan Anis Qomariyah Anita Ariyani Apriatni Endang Prihatini Apriatni Endang Prihatini Ardhian Sasmita Ari Pradhanawati Ari Pradhanawati Ari Pradhanawati Arief Darmawan Aulya Rachman Avi Puspita Desifrida Bunga Maharani Christina Dessy Permatasari Cintia Maharani Putri, Cintia Maharani Dalila, Ghina Khansa Darmasari, Ria Dessy Sembiring Elsa Wilna Endang Larasati Erinda Fauzia Fandi Ichwan Sidqi Fania Mutiara Savitri Fauzan Ramadhani Fauziyah, Zahra Putri Febrisa Pawestri Manggiasih, Febrisa Pawestri Fernanda Florencia Pramono Firman Aji Sasongko Fitria Apriliani Yulinda Fitriyadi Fitriyadi Frederick Ido Hamonangan Gigih Wahyu Utomo Handoyo Djoko Waluyo Hapy Septia Nugraheni Hari Susanta Nugraha Hari Susanta Nugraha Hari Susanta Nugraha Henny Diana Erlany Hikmawan, Muhammad Rifqi Hilda Atika Kusumawardhani Hindarsah, Ida I Ketut Suada Indi Djastuti Intan Hidayatillah Isna Armawati Istiq Meidea, Zhurna Auliya Jamadi Jessica Talenta Agustina Tambunan Jihan Mirta Puasantika Jonas Niko Nugroho Karen Arum Septiani, Karen Arum Karimah, Luthfiah Kartika Putri Kasamira, Dhiya Alya Khaerudin Khaerudin Laely Hidayah Lutfitona Ridho Pambudi M. V. I. Ron Olivia Mega Christy Maharani, Rania Rizqika Maria Ursula Mai Cruz Maria Ursula Mai Cruz Maulidia, Ana Mayranni Rizky Puspitasari Mia Darmianti Muhammad Ashari Muhammad Habib Mahendra Muhammad Istifau Maulana Muhammad Shendy Alvian Muslim, Muhammad Agil Naili Farida Naili Farida Nawazirul Lubis Ngatno Ngatno Nikho Ardhyanto Nurita Hertina Novia Sari Nurul Ulfa Zahro Oktaria Diyah Pratiwi, Oktaria Diyah Ompusunggu, Martalina Zwita Pamor Nugroho Pinem, Robetmi Jumpakita Pinka Morina Prawata Hadi, Sudharto Pritta Aprilia Hapsari Pujiastuti, Natalia Sari Putra, Ijai Pratama Rahman, Baskoro Saputra Ratih Nur Setyaningsih Renata, Tasya Rizky Reni Shinta Dewi Renita Helia Reski Pratiwi Rifa'atussa'adah Rifa'atussa'adah Rio Sri Whisnu Sjahputra Rizky, Setya Anugrah Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Rosyid Wasiun Saikoo Muhammad, Saikoo Sandy Salsabila Khaerunissa Sant, Alifia Safira Rahmadanti Saputro, Hashfi Prasetyo Whido Sari Listyorini Sari Listyorini Saryadi Saryadi Saryadi Saryadi Sebastian Mardeta Ferandi Sekar Widyasari Putri Sendhang Nurseto Septia Caesari, Septia Sianturi, Nathania Reandra Silaen, Elsa Singgih Priambodo Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto Prawata Hadi Sudharto Prawata Hadi Sulistia Suwondo Sungkar, Jessica Valery Tasa Ushuaia Tasa Ushuaia Tasa Ushuaia Tia Agustina Faricha Very Torganda Tampubolon Wahyu Hidayat Wahyu Hidayat Waluyo, Handojo Djoko Washillah, Muhammad Hafidz Wibowo, Krisna Adi Widayanto Widayanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Wiranti M.S Hutabarat Yassar, Muchamad Chico Demas Yudha Widyantoro Prabowo Yudhistira, Indra Yunita Kartikasari Yuwanto Yuwanto Zahro, Nurul Ulfa