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Bulan Prabawani
Business Administration Studies, Universitas Diponegoro, Semarang, Central Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

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FAKTOR-FAKTOR YANG MEMPENGARUHI PENGUNGKAPAN MODAL INTELEKTUAL STUDI EMPIRIS PADA PERUSAHAAN YANG LISTING DI JAKARTA ISLAMIC INDEX 2012-2014 Setyaningsih, Ratih Nur; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 3, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

In the „knowledge based business‟ paradigm, intellectual capital have become a pre-eminent economic resources and the basis for competitive advantages. The main objective of this study was to examine factors - factors that affect the disclosure of intellectual capital in the companies listed in Jakarta Islamic Index (JII) in 2012 - 2014. The variables used are the Intellectual Capital Disclosure Item, Firm Age, Firm Size, Leverage, Profitability, Level of Intellectual Capital, and the type of Auditors. Measurement of intellectual capital items using models of Bukh et al. 2005, namely employees, customers, information technology, processes, and reporting strategies. This study indicates that the voluntary disclosure of intellectual capital finding suggest that the age, size, and type of auditor found to have an influence on the amount of intellectual capital disclosure. Other factors, such as leverage, profitability, and level of intellectual capital were found not to have an influence on the amount of intellectual capital disclosure. The method is applied using multiple regression analysis, the statistical test of hypothesis testing and statistical test t F. The results showed that the age of the firm and the size, has a significant influence on the intellectual capital disclosure. Type of auditor have an influence on the amount of intellectual capital disclosure. However, this study did not find a positive effect on leverage, profitability and level of intellectual capital on the disclosure of intellectual capital
Pengaruh Diferensiasi Produk Promosi dan Lokasi Terhadap Keputusan Pembelian Batik Lasem Di Kecamatan Lasem Kabupaten Rembang Riyaningrum, Amilia; Pradhanawati, Ari; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Interviews with batik Lasem owners claim that many outlet their turnover tends to decline, many outlets were closed there is also that they formerly had two or three outlets but now only one outlet that still survive. Some are trying to increase their outlets by developing batik products they sell. Selection of the location of the outlets also they notice and terms of sale are many who try to follow the trends in society that is a way to sell their products in onlineshop. They are aware to follow the trend and understand consumer desires. The purpose of this study was to determine the effect of product differentiation, promotion and location on purchasing decisions batik Lasem in District Lasem of Rembang Regency. This type of research is explanatory research with data collection using questionnaires and literature. This study used a sample of 100 consumers were determined by nonprobability sampling with incidental sampling techniques. Analysis of the data used in this study was to test the validity and reliability, the classical assumption test, multiple linear regression, t-test, f-test and the coefficient of determination. The results showed that; 1) product differentiation has significant positive influence on purchase decisions of batik Lasem (0,000), 2) the promotion has positive and significant impact on purchase decisions of batik Lasem (0.000), 3) location has positive and significant impact on purchase decisions of batik Lasem (0,000), 4) product differentiation, promotion, and location has significant effect on purchase decisions of batik Lasem (0,000). Conclusion This study shows that the more varied batik Lasem products are offered, more interesting and frequent promotions, as well as more affordable and more strategic location of outlets selling batik Lasem the easier access of consumers to reach out and buy the batik Lasem products. Therefore, companies must be able to maintain and improve the quality of product differentiation, enhance the promotion, and choose the location of sales outlets batik Lasem strategically so that consumers are not difficult to find and buy products batik Lasem.
PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pelanggan Freshasan Cabang Banjarsari Selatan Semarang) Pratiwi, Oktaria Diyah; Hidayat, Wahyu; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

AbstractAlong with the development and progress of time resulted in increasingly tight competition among companies, so one way to enhanced the competitiveness of a company is to delivered products that have high quality and able to meet consumer desired, affordable price and attractive promotions. The purpose of this study was to determined the effect of pricing, promotion, and quality of service on purchasing decision on Freshasan fruit soup branch Banjarsari Selatan Semarang.The population in this study are all consumer who ever bought a Freshasan’s fruit soup branch Banjarsari Selatan Semarang, with a sample size of 100 respondents with a sampling technique “purposive random sampling”. The type of data used are primary data by using the method of data collection through questionnaires. An analysis tool used is linear regression analysis.The result of the study are : Price having influence on purchasing decision by 52,4%. Promotion having influence on purchasing decision by 42,9%. Quality of service having influence on purchasing decision by 53,4%. Together price, promotion, and service quality having influence on purchasing decision by 94,7%.Based on these result, it is suggested Freshasan need to keep the price to match with the quality of their products. Freshasan also have to increase the intensity of promotion, the quality of service needs to be maintained so that consumers satisfied and make repeat purchases.
PENGARUH HARGA, PROMOSI PENJUALAN DAN KUALITAS PELAYANANG TERHADAP MINAT BERMAIN ULANG DI TRANS STUDIO MINI SETIABUDI SEMARANG MELALUI KEPUASAN PENGUNJUNG SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pengunjung Trans Studio Mini Setiabudi Semarang di Kota Semarang dan Sekitarnya) Renata, Tasya Rizky; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Trans Studio Mini is one of indoor theme park located in Semarang that managed to attract people since their official openings on June 2017, but in the end of 2017 to the middle of 2018 visitors of Trans Studio Mini Setiabudi Semarang keep decresing. This study aims to determine the influence of price, sales promotion and service quality towards interests of re-visit through the visitors satisfaction of Trans Studio Mini Setiabudi Semarang. Type of research used is explanatory research. The sampling technique used purposive sampling method. The number of samples taken as many as 100 respondents. The data analysis technique used is cross tabulation test, correlation test, determination test, simple linear regression test, multiple linear regression test, t test, F test, sobel test with the help of IBM SPSS (Statistical Product and Service Solution) program version 16.0.  The results showed that variable of visitor satisfaction is partial mediation variable which able to mediate influence of price and service quality to repeat interest because output of the test sobel is bigger than t table, but variable of visitor satisfaction is not partial mediation variable which able to mediate promotion effect sales of interest to re-playing because output of the test sobel is s smaller than t table. Suggestion that can be afford in this research is that the company should understand vistors’s expectations more. Especially on the price, sales promotion and service quality to increase visitors satisfaction and interests of re-visit.
Analisis Collaborative Office Space Dalam Upaya Peningkatan Kepuasan Kerja Karyawan Pada Divisi Business Development Rumah Sakit Siloam TB Simatupang Sungkar, Jessica Valery; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018): Jurnal Ilmu Administrasi Bisnis
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Siloam Hospital is a healthcare provider company under the auspices of Lippo Group. One of the branches of Siloam Hospital is located on Jalan TB Simatupang, South Jakarta. In the business development division of Siloam TB Simatupang Hospitals, South Jakarta, it is known that there are employee job satisfaction problems seen from the absenteeism level which has decreased over the last few years.The aim of this research is to determine the effect of collaborative office space, consist of tangible and intangible aspect, to employee job satisfaction in business development division at Siloam Hospitals, Jakarta. The type of this research is explanatory research, with 40 respondents of samples. Used questionnaire as data collecting with Semantic Differential scale. In the data analysis method used is test of validity and reliability, correlation coefficient (R), regression test, coefficient of determination (R2), significance of t test and F test by using SPSS 16.0The results of this research indicate that the tangible and intangible aspects of the collaborative office space have a significant influence on employee job satisfaction division business development Siloam TB Simatupang Hospital Jakarta. The two variables are tested in stages and both show that tangible aspect (0,662) and intangible aspect (0.403) have strong and pretty much strong relationship to job satisfaction of business development division employee of Siloam TB Simatupang Jakarta Hospital. The amount of donation possessed by tangible aspect variables in the collaborative office space is bigger rather than the intangible aspects of the collaborative office space. The coefficient of determination (R2) for tangible aspect variable in collaborative office space is 43,9% and intangible aspect in collaborative office space is 16,2%.Company is suggested to keep tangible aspect in colaborative office space good and also develop the tangible aspect, so that job satisfaction of employees keeps imrpoved. The same thing going to the intangible aspect, it is necessary to improve and maximize communication and interaction among employees.
PENGARUH EKUITAS MEREK, KUALITAS PELAYANAN, DAN SWITCHING COST TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING Studi Kasus Pada PT Garuda Indonesia (Persero) Tbk Branch Office Semarang Mahendra, Muhammad Habib; Waluyo, Handoyo Djoko; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 4, Tahun 2014
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is motivated by the increasingly fierce competition as it is today. PT Garuda Indonesia, which is one of the airline companies in Indonesia today is also very aggressively to improve the quality of service that customer satisfaction is increased. For the initial step Garuda Indonesia to improve services to the customers ie rearranging operations and management of PT Garuda Indonesia flight to be on time and make Garuda Indonesia has the quality and service excellence. In particular, this study discusses the Garuda Indonesia service users who have not yet reached the target from year to year. From the data analysis it can be conclude that there is positive and significant correlation between the variables of brand equity, service quality, and the cost of switching to variable customer satisfaction partially and simultaneously, and there is a positive and significant effect among variables of customer satisfaction on customer loyalty variables.
PENGARUH STORE ATMOSPHERE DAN KUALITAS PELAYANAN TERHADAP PEMBELIAN TIDAK TERENCANA (IMPULSE BUYING) pada MATAHARI DEPARTEMENT STORE PLAZA SIMPANG LIMA SEMARANG Putri, Cintia Maharani; Prihatini, Apriatni Endang; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 4, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Modern retail that increasingly cause competition amongst the modern retail. In addition, the rise of modern retail also allows consumers to choose the preferred retail and matched with consumer desires. That matter, which requires the owners of retail outlets to continue to pay attention to the stores in order to survive in competition fairly tight retail businesses and to encourage an increase in profits. Increased profits can be done by increasing the purchase, and spontan purchase became an effective way. Unplanned purchases can be influenced by store atmosphere and convenient service. Matahari Department Store Plaza Semarang Simpang Lima as a retail company, continue to create the store's atmosphere and better service quality, in order to continue to survive in the competitive retail businesses are quite strict. Which is expected to influence consumers to buy products at the store mainly unplanned purchases.This study aimed to examine the effect of store atmosphere and quality of service to unplanned purchase (impulse buying). This type of research is explanatory research. The sampling technique used purposive sampling technique. Respondents in this research were 100 respondents who shopped at the Matahari Department Store Plaza Semarang Simpang Lima. Researchers at the data analysis using SPSS for windows 16.0.Results of this study concluded that the store atmosphere has a positive and significant impact on impulse buying, quality of service has a positive and significant impact on impulse buying, and store atmosphere and quality of service has a positive and significant impact on impulse buying. Results of this study suggest that in order to increase the purchasing behavior of unplanned need to take into account the store atmosphere and quality of service.
Aktivitas Corporate Social Responsibility (CSR) dan Publisitas Media: Dampaknya terhadap Citra Perusahaan dan Minat Beli (Studi Kasus: Konsumen Aqua Kelas Menengah ke Atas di Kota Semarang) Septiani, Karen Arum; Prabawani, Bulan; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research aims to determine whether the model of this research is acceptable or not. The model of this research is testing the effect of corporate social responsibility and media publicity toward purchase intention of consumer through corporate image as intervening variable. Data collection techniques used in this research was purposive sampling with 100 respondents as data samples. The data analysis was done quantitatively by using WarpPLS 3.0 software. The method analysis used were outer model, inner model, direct effect, indirect effect, Variance Accounted For (VAF) methods, and model of indicates. The result showed that model of this research was acceptable. The direct effect and indirect effect in this research were proven to give an significant effect. According to VAF method showed that the corporate image was included in partial mediation. The output model of indicate showed that the model already fulfill the goodness of fit.
THE ANALYSIS ON FACTORS INFLUENCING COSTUMERS TO DO SHOPPING AT SRIRATU SUPERMARKET PEMUDA BRANCH SEMARANG Puspitasari, Mayranni Rizky; Suryoko, Sri; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 4, Nomor 1, Tahun 2015
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Along with the rise of people's daily need, numbers of small retail start to grow with its own characteristics. It results in a tight competition among retail outlets. To  win the competition so that it won't be left by the consumers, those small retail should understand and fill the consumer's needed. One of the small retail in Semarang is Pasaraya Sri Ratu Pemuda Semarang. But nowadays in line with the increasing number of small retail  it causes the decreasing of sales of Sri Ratu Pemuda year by  years.The objective of this research is find out the influencing factors for consumers to shop at Pasaraya Sri Ratu Pemuda Semarang. This research used exploratory research. The technique of sampling is nonprobability sampling and incidental sampling. The sample of this research is about 100 people who visited and shopped at Pasaraya Sri Ratu Pemuda Semarang. The measurements scale used Likert scale. SPAS 20.0 is also used to help the analysis.For the result, it can be seen that the factor which influence the costumers to shop at Pasaraya Sri Ratu Pemuda Semarang include of price, product, location, service quality and other factors. The price factor variable is divided into two, they are primary price factor and secondary price factor. The product factor variable is divided into two, they are the main factor and product attribute factor. The location variable in this research analysis is getting reduced so one of the remaining factor  is safety and location comfort factor. The service quality variable is divided into four factors, they are the ability of workers in giving service , the communication ability with consumer, physical and supporting facilities factor. The other variable is divided into two, they are utilitarian value and hedonic value.It is suggested that  the company  pay attention for some factors such as pricing strategy,  providing variety of product line, increasing the service quality and supporting facilities so that the consumers feel comfortable  in shopping.
Pengaruh Promosi, Harga dan Kualitas Produk Terhadap Minat Beli Konsumen Kerudung Rabbani Muhammad, Saikoo; Nugraha, Hari Susanta; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research is motivated growing fashion industry, one of fashion products are rising that the veil or hijab. From a business perspective, hijabers phenomenon has great potential in the fashion industry, especially in industrial veils. Manufacturers producing veil one of which was Rabbani who is a garment company and one of the first instant veil companies in Indonesia. Many manufacturers competitors like Zoya, Pashmina, and shasmira are also more aggressively promote its products. Rabbani has decreased the percentage of sales in 2011 to 2014This research aims to determined the effect of the Promotion, Price and Quality Products toward Interest Buy of the consumer of Rabbani’s Veil Dipatiukur Bandung. This type of research is explanatory research, data collection techniques are based interviews questionnaires, cluster sampling technique of sampling and the number of samples 120. Data were analyzed through validity test, reliability test, correlation coefficient, determination coefficient, simple linear regression, multiple linear regression, t test and F test data were analyzed quantitatively using SPSS.This study showed that promotion, price and product quality effect on consumer buying interest either partially or simultaneously. The quality of products provide greatest influence on the consumer buying interest Dipatiukur veil Rabbani Bandung.The conclusion promotions, price and higher quality products, the higher the purchase interest. Rabbani suggested further enhance the promotion of the use of language which clear and persuasive language, pricing according to segmentation, diversity of models and styles, and products provided should continue to follow the fashion trend.
Co-Authors Achmad Ulil Khodlro Adila Yeni Rosy D. Adisti Nurul Aulia Adityan Dwi Purnomo Agtriani, Nadia Nur Agung Meiyanto S Agus Hermani Aisyah, Hanun Alifa Noor Amelia Amalia, Andrea Putri Amilia Riyaningrum, Amilia Andi Wijayanto Andiani Ken Astri Amanda Angga Maulana Angga Setyawan A, Angga Setyawan Anis Qomariyah Anita Ariyani Apriatni Endang Prihatini Apriatni Endang Prihatini Ardhian Sasmita Ari Pradhanawati Ari Pradhanawati Ari Pradhanawati Arief Darmawan Aulya Rachman Avi Puspita Desifrida Bunga Maharani Christina Dessy Permatasari Cintia Maharani Putri, Cintia Maharani Dessy Sembiring Elsa Wilna Endang Larasati Erinda Fauzia Fandi Ichwan Sidqi Fania Mutiara Savitri Fauzan Ramadhani Fauziyah, Zahra Putri Febrisa Pawestri Manggiasih, Febrisa Pawestri Fernanda Florencia Pramono Firman Aji Sasongko Fitria Apriliani Yulinda Fitriyadi Fitriyadi Frederick Ido Hamonangan Gigih Wahyu Utomo Handoyo Djoko Waluyo Hapy Septia Nugraheni Hari Susanta Nugraha Hari Susanta Nugraha Hari Susanta Nugraha Henny Diana Erlany Hikmawan, Muhammad Rifqi Hilda Atika Kusumawardhani Hindarsah, Ida I Ketut Suada Indi Djastuti Intan Hidayatillah Isna Armawati Istiq Meidea, Zhurna Auliya Jamadi Jessica Talenta Agustina Tambunan Jihan Mirta Puasantika Jonas Niko Nugroho Karen Arum Septiani, Karen Arum Karimah, Luthfiah Kartika Putri Kasamira, Dhiya Alya Khaerudin Khaerudin Laely Hidayah Lutfitona Ridho Pambudi M. V. I. Ron Olivia Mega Christy Maharani, Rania Rizqika Maria Ursula Mai Cruz Maria Ursula Mai Cruz Maulidia, Ana Mayranni Rizky Puspitasari Mia Darmianti Muhammad Ashari Muhammad Habib Mahendra Muhammad Istifau Maulana Muhammad Shendy Alvian Muslim, Muhammad Agil Naili Farida Naili Farida Nawazirul Lubis Ngatno Ngatno Nikho Ardhyanto Nurita Hertina Novia Sari Nurul Ulfa Zahro Oktaria Diyah Pratiwi, Oktaria Diyah Ompusunggu, Martalina Zwita Pinem, Robetmi Jumpakita Pinka Morina Prawata Hadi, Sudharto Pritta Aprilia Hapsari Pujiastuti, Natalia Sari Putra, Ijai Pratama Rahman, Baskoro Saputra Ratih Nur Setyaningsih Renata, Tasya Rizky Reni Shinta Dewi Renita Helia Reski Pratiwi Rifa'atussa'adah Rifa'atussa'adah Rio Sri Whisnu Sjahputra Rizky, Setya Anugrah Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Rosyid Wasiun Saikoo Muhammad, Saikoo Sandy Salsabila Khaerunissa Sant, Alifia Safira Rahmadanti Saputro, Hashfi Prasetyo Whido Sari Listyorini Sari Listyorini Saryadi Saryadi Saryadi Saryadi Sebastian Mardeta Ferandi Sekar Widyasari Putri Sendhang Nurseto Septia Caesari, Septia Sianturi, Nathania Reandra Silaen, Elsa Singgih Priambodo Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto Prawata Hadi Sudharto Prawata Hadi Sulistia Suwondo Sungkar, Jessica Valery Tasa Ushuaia Tasa Ushuaia Tasa Ushuaia Tia Agustina Faricha Very Torganda Tampubolon Wahyu Hidayat Wahyu Hidayat Waluyo, Handojo Djoko Washillah, Muhammad Hafidz Wibowo, Krisna Adi Widayanto Widayanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Wiranti M.S Hutabarat Yassar, Muchamad Chico Demas Yudha Widyantoro Prabowo Yudhistira, Indra Yunita Kartikasari Yuwanto Yuwanto Zahro, Nurul Ulfa