Article Per Year (5 Year)
p-Index From 2020 - 2025
5.412
P-Index
This Author published in this journals
All Journal Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Proceedings of International Conference on Multidiciplinary Research Dharma: Jurnal Pengabdian Masyarakat Jurnal Penelitian Pendidikan Indonesia
Bulan Prabawani
Business Administration Studies, Universitas Diponegoro, Semarang, Central Java, Indonesia
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences Other

Published : 114 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 114 Documents
Search

 1   2   3   4   5 
PENGARUH EMPLOYEE ENGAGEMENT DAN WORK VALUE TERHADAP JOB HOPPING KARYAWAN GENERASI MILLENNIAL PADA GOLDEN TULIP JINENG RESORT BALI Sianturi, Nathania Reandra; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (413.986 KB)

Abstract

The phenomenon of job moving for a short period, known as job hopping, has become a common practice among millennials with a variety of reasons. Golden Tulip Jineng Resort Bali is one of the tourism industries which has been experiencing the job hopping phenomenon. This study aims to determine the effect of employee engagement and work value to job hopping phenomenon on millennial employees at Golden Tulip Jineng Resort Bali. This is an explanatory research and the sampling uses nonprobability sampling techniques, that is purposive sampling method. Data collection used are physical questionnaires directly sent to the employees . The sample was 40 respondents who are considered as millennial employees working in food&beverage and front office division. This study uses quantitative analysis with validity, reliability, correlation coefficients, coefficient of determination, simple and multiple regression. The results of multiple linear regression analysis show that there was a positive effect of employee engagement and work value to job hopping which indicate an increasing independent variables would impact an increasing dependent variable. The variable correlation coefficient of both independent variables to dependent variable has a strong relationship. The determination coefficient of employee engagement worths 49,8% and the determination coefficient of work value employee worths 36,4% indicate both independent variable are capable of describing and predicting dependent variable’s variation. By the output obtained through SPSS, the company is advised to conduct more bonding activities in order to strengthen relationship between the co-workers itself also with the boss. The company could also attempts to fullfil the values which are considered important by the employees.
ANALISIS PROSES PRODUKSI PADA USAHA KECIL DAN MENENGAH (UKM) TAHU DI KELURAHAN JOMBLANG BERBASIS EKO-EFISIENSI (STUDI PADA UKM TAHU HARAPAN TENANG SEMARANG) Agtriani, Nadia Nur; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (593.724 KB)

Abstract

Eco-Efficiency is a concept of efficiency by minimizing the use of raw materials, water, and energy, as well as their impact on the environment. This thing can reduce the percentage of NPO costs to total production costs.This study aims to determine the implementation of eco-efficiency in Small and Medium Enterprise (SME) Tahu Harapan Tenang of Semarang. The type of research used is a case study. Analysis of the model uses descriptive analytical with a qualitative approach. Data collection, uses interviews, observations, data collection and literature studies SME Tahu Harapan Tenang is a small scale industry that still operates traditionally with eight workers that can produce 500kg of soy every day. This production produces waste that damages the environment. The purpose of this eco-efficiency analysis is to minimize the use of raw materials, energy, water, and non-product output in each product unit. Based on the results of the analysis of production in a day, the NPO (NonProduct Output) in the boiling water process was Rp2,274.28; NPO in the soybean immersion process was Rp638.26; NPO in the washing soybeans process was Rp495,528.22; NPO in the soybean milling process was Rp33,748.31; NPO in the boiling process was Rp528.22; NPO in the screening process was Rp330,528.22; NPO in the deposition process was Rp528.22; NPO in the tofu printing process was Rp528.22; NPO in the tofu cutting process was Rp528.22; NPO in the tofu immersion process was Rp3,647.73; NPO in tofu frying process was Rp69,037.69; NPO in the process of selecting and counting fried tofu was Rp237.69. Thus, the total NPO cost is Rp937,753.28 Researcher suggests the SME Tahu Harapan Tenang record costs during production precisely and accurately. The recording is done to obtain the minimum disposal of raw materials, energy, and water, and produce the lowest NPO cost.
Analisis Pengembangan Bisnis Indofishery Melalui Pendekatan Business Model Canvas (BMC) Dan Blue Ocean Strategy (BOS) Putra, Ijai Pratama; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (454.227 KB)

Abstract

Abstract: The problem in this research as the basis for developing Indofishery's business is still stagnating and has not yet produced optimal performance. This is due to the absence of a good future business plan development at Indofishery, including the inability to fulfill consumer demand, the absence of a team and business partners in each region, not maximally implementing promotional and marketing strategies, and there are company resources in the form of a website and applications that are not being utilized very well. The aim of this research is to know the general picture of Indofishery and the future model of Indofishery's business development. This study used a qualitative method with six key informants to obtain data in the field. The results showed that to design a future Indofishery business development model using a business model canvas and blue ocean strategy approach, planning ideas at several innovation center points, namely the key activity element by creating educational and coaching activities for supplier fishermen, channel element by utilizing the role of the driver as a promotional and marketing, revenue stream element by renting out advertising space on website and application, and customer relationship element by creating a system of return and complaint and vouchers for free postage and discount programs on national holidays.Keywords: Business Development;  Business Model Canvas; Blue Ocean Strategy Abstrak: Permasalahan pada penelitian ini dikarenakan pengembangan bisnis Indofishery masih mengalami stagnasi dan belum menghasilkan kinerja yang optimal. Hal tersebut disebabkan belum adanya rencana model pengembangan bisnis ke depan yang baik pada Indofishery diantaranya yaitu ketidakmampuan dalam memenuhi permintaan konsumen, belum adanya tim dan mitra bisnis di setiap daerah, kurang maksimalnya dalam menerapkan strategi promosi dan pemasaran, serta adanya sumber daya perusahaan yang berupa website dan aplikasi yang belum termanfaatkan dengan baik. Tujuan penelitian ini adalah untuk mengetahui gambaran bisnis Indofishery saat ini dan merancang model pengembangan bisnis Indofishery ke depan. Penelitian ini menggunakan metode kualitatif dengan enam informan kunci untuk memperoleh data di lapangan. Hasil penelitian menunjukkan untuk membuat rancangan model pengembangan bisnis Indofishery ke depan menggunakan pendekatan business model canvas dan blue ocean strategy ide perencanaan berfokus pada beberapa titik pusat inovasi yaitu pada elemen key activities yaitu dengan menciptakan kegiatan edukasi dan pembinaan kepada nelayan pemasok, elemen channels dengan memanfaatkan peran driver sebagai media promosi dan pemasaran, elemen revenue streams dengan menyewakan space iklan di website dan aplikasi, dan elemen customer relationship dengan menciptakan sistem return dan complain serta program voucher gratis ongkir dan diskon di hari besar nasional.Kata kunci: Pengembangan Bisnis; Bisnis Model Canvas; Blue Ocean Strategy
Pengaruh Brand Image, Kualitas Produk Dan Jingle Iklan Terhadap Keputusan Pembelian (Studi Pada Konsumen Sari Roti Di Semarang) Wibowo, Krisna Adi; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3009.99 KB)

Abstract

Abstract: PT Nippon Indosari Corpindo failed to reach its sales target from 2015, and even experienced a decline in sales in 2017. This study was aimed at finding out the effect of brand image, product quality and advertising jingles on consumer decisions to buy Sari Roti products in Semarang City. A total of 100 respondents were taken as samples in this study. The sampling method used in this study is non-probability sampling. Data were analyzed using the SPSS program for Windows version 21. The results of this study indicate that the variable brand image, product quality and advertising jingles have a positive effect on purchasing decisions of Sari Roti products. Researchers suggest improvements in the brand image variable by including hot-line service or e-mail address on Sari Roti product packaging, making new jingles used on Sari Roti mobile carts, giving rewards or gifts to consumers that can invite other consumers to get. buy Sari Roti Products  Keywords: Brand Image; Product Quality; Advertising Jingle On Purchase Decisions Abstrak: PT Nippon Indosari Corpindo gagal mencapai target penjualan dari tahun 2015, bahkan mengalami penurunan penjulan pada tahun 2017. Penelitian ini ditujukan untuk mencari tahu pengaruh dari brand image, kualitas produk dan jingle iklan terhadap keputusan konsumen untuk membeli Produk Sari Roti di Kota Semarang. Sebanyak 100 responden diambil sebagai sampel dalam penelitian ini. Metode sampling yang digunakan dalam penelitian ini adal non-probability sampling. Data dianalisa menggunakan melalui program SPSS untuk windows versi 21. Hasil penelitian ini menunjukan bahwa variabel brand image, kualitas produk dan jingle iklan berpengaruh positif keputusan pembelian Produk Sari Roti. Peneliti menyarankan adanya perbaikan pada variabel brand image dengan cara mencantumkan hot-line service atau alamat e-mail pada kemasan Produk Sari Roti, membuat jingle baru yang digunakan pada gerobak keliling Sari Roti, memberikan reward atau hadiah kepada konsumen yang bisa mengajak konsumen lain untuk dapat membeli Produk Sari RotiKata Kunci: Brand Image; Kualitas Produk; Jingle Iklan Terhadap Keputusan Pembelian
Pengaruh Bauran Ritel Terhadap Keputusan Pembelian Pada Indomaret Kecamatan Banyumanik Kota Semarang Rizky, Setya Anugrah; Waluyo, Handojo Djoko; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3192.388 KB)

Abstract

Abstract: Modern retail today offers more advantages if is compared to conventional retail outlets. Modern retail strives to meet the demands of diverse markets. Indomaret is one of the modern retailers that provides convenience for the community to meet their daily needs. Since the opening of the outlet, Indomaret Ngesrep has received a positive response, however in 2016 and 2017 the sales of these outlets have shown a decline. Theipurpose ofithis study is to determine the effectiof retail mixion purchasingidecisions from Indomaret Ngesrep. Thisiresearch is aniexplanatory research withia quantitativeiapproach. Theipopulation of this studyiwere consumers of Indomaret Ngesrep with aisample size of 100irespondents. Theisampling technique forithis research isinon-probabilityisampling with aipurposive sampling approach. From the observations, theivalidity, ireliability, correlationicoefficient, simpleilineariregression, determination coefficient, multipleilinear regression, titest and Fitest were carried out using SPSS version 23 software. The resultsiof this studyiindicate that product, price, location, promotion, service, and shop atmosphere partially have a positive and significant effect on purchasing decisions, and the retailingimix simultaneously has aipositive andisignificant effect on purchasing decisions. Researchers provide suggestions to Indomaret Ngesrep to increase promotional activities through print and electronic media, giving discounts, to personal selling efforts. In addition, in determining product prices, Indomaret Ngesrep's strategy must be better so that consumers feel more confident in making purchasing decisions at Indomaret Ngesrep outlets. Keywords: Retail Mix; Product; Price; Place; Promotion; Service; Store Atmosphere and Purchase Decision Abstrak: Ritel modern saat ini menawarkan lebih banyak keunggulan jika dibandingkan dengan gerai ritel konvensional. Ritel modern berusaha memenuhi permintaan dari pasar yang beragam. Indomaret merupakan salah satu ritel moden yang hadir memberikan kemudahan masyarakat dalam memenuhi kebutuhan sehari-harinya. Sejak dibukanya gerai, Indomaret Ngesrep mendapatkan respon yang positif, akan tetapi di tahun 2016 dan 2017 angka penjualan gerai ini menunjukkan penurunan. Tujuan dari penelitian ini yaitu untuk mengetahui pengaruh bauran ritel terhadap keputusan pembelian dari Indomaret Ngesrep. Penelitian ini bertipe explanatory research dengan pendekatan kantitatif. Populasi dari penelitian ini adalah konsumen Indomaret Ngesrep dengan jumlah sampel yaitui100 responden. Teknikipengambilan sampelipenelitian iniiyaitu non-probability sampling denganipendekatan purposiveisampling. Dari hasil observasi kemudian dilakukan uji validitas, realibilitas, koefisien korelasi, regresi linear sederhana, koefisien determinasi, regresiilinear berganda, iuji tidan ujiiF menggunakan software SPSS versi23. Hasil dari penelitian ini menunjukkan bahwa produk, harga, lokasi, promosi, layanan, dan suasana toko secaraiparsial berpengaruhipositif danisignifikan terhadap keputusanipembelian, danibauran pemasaran secaraisimultan berpengaruh positifidan signifikaniterhadap keputusanipembelian. Peneliti memberikan saran kepada Indomaret Ngesrep untuk meningkatkan kegiatan promosi melalui media cetak maupun elektronik, pemberian potongan harga, hingga upaya personal selling. Selain itu, dalam menentukan harga produk, strategi yang dilakukan Indomaret Ngesrep juga harus lebih baik agar konsumen merasa lebih yakin dalam melakukan keputusan pembelian di gerai Indomaret Ngesrep.Kata Kunci: Bauran Ritel, Produk, Harga, Lokasi, Promosi, Layanan, Suasana Toko, dan Keputusan Pembelian
Analisa Penerapan Whistleblowing System pada PT TASPEN Fauziyah, Zahra Putri; Prabawani, Bulan; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (571.483 KB)

Abstract

Abstract: Fraud in insurance companies has become a rife thing lately. The Association Certified Fraud ExaminersI (ACFE) noted that in 2019 there were 239 cases of fraud in which the companies that suffered the most losses were financial sector companies in which the insurance company was included. One way to implement a clean and professional work environment is to implement Good Corporate Governance. To support this, it is necessary to optimize the application of the whistleblowing system as an element of Good Corporate Governance as a control and prevention of fraud. In this study, the author aims to determine how the implementation of the whistleblowing system at PT TASPEN. The author uses a qualitative method with a qualitative descriptive approach and gives results that in the implementation of the whistleblowing system PT TASPEN has almost applied all the indicators formulated in the Whistleblowing System by the National Committee on Governance, except for the hard skills training for employees and benchmarking activities.Keywords : Whistleblowing System; Fraud;GCGAbstrak: Kecurangan dalam perusahaan asuransi menjadi hal yang marak terjadi akhir-akhir ini. Association Certified Fraud ExaminersI (ACFE) mencatat bahwa dalam tahun 2019 terdapat 239 kasus fraud dimana perusahaan yang paling dirugikan adalah perusahaan sektor keuangan yang mana perusahaan asuransi masuk didalamnya. Salah satu cara menerapkan lingkungan kerja yang bersih dan profesional adalah dengan mengimplementasikan Good Corporate Governance. Untuk mendukung hal tersebut perlu dioptimalkan penerapan whistleblowing system sebagai salah satu elemen Good Corporate Governance sebagai pengendalian dan pencegahan adanya kecurangan. Pada penelitian ini penulis bertujuan untuk mengertahui bagaimana pelaksanaan whistleblowing system pada PT TASPEN. Penulis menggunakan metode kualitatif dengan pendekataan deskriptif kualitatif dan memberikan hasil bahwa dalam pelaksanaan whistleblowing system PT TASPEN hampir sudah menerapkan semua indikator yang dirumuskan dalam Pedoman Pelaporan Pelanggaran - Whistleblowing System oleh Komite Nasional Kebijakan Governance terkecuali bagian pelatihan hardskill kepada karyawan dan kegiatan benchmarking.Kata Kunci : Whistleblowing System; Fraud; GCG 
Pengaruh Kualitas Produk Dan Citra Merek Terhadap Keputusan Pembelian Produk Kecantikan Mustika Ratu (Studi Pada Konsumen Mustika Ratu Di Kota Semarang) Maulidia, Ana; Prihatini, Apriatni Endang; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Vol 10, No 1 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (2537.626 KB)

Abstract

Abstract: The research was motivated by the increasing growth of brand cosmetics and offers a variety of benefits for fulfilling the needs of beauty and skin care.”Mustika Ratu“is one of the brand cosmetic that seeks to meet the needs of consumers for health and beauty care that is universally accepted as a product based on culture, natural, and modern.”Mustika Ratu’s sales has decrased in the last three years from 2017 to 2019. The purpose of this research is“to determine the effect of brand quality and brand image on purchasing decision Mustika Ratu’s products.”This“type of research is explanatory research and sampling uses non-probability sampling techniques through purposive sampling technique. The sample used was 100 respondents. Brand quality and brand image the both variable have positive and significants effect on purchasing decision.”In“this study brand quality variable has a greater effect on purchasing decision.” The independent variables cannot be said to be very good, because there are still negative perceptions from respondents. Based“on the result of this research, researcher suggest that Mustika Ratu” should to improve packaging, do product innovation and development. As well as increasing consumer confidence in Mustika Ratu so that consumers are sure to make Mustika Ratu the first choice and did not take long time in deciding to buy Mustika Ratu’s products.Keywords: “Product Quality; Brand Image; Purchase Decision” Abstrak: “Penelitian ini dilatarbelakangi oleh semakin banyaknya produk kosmetik yang muncul dan menawarkan berbagai manfaat untuk memenuhi kebutuhan di bidang kecantikan dan kesehatan kulit.”Mustika Ratu yakni salah satu merek “kosmetik yang berusaha memenuhi kebutuhan konsumen dalam bidang perawatan kesehatan dan kecantikan yang diterima secara universal sebagai produk yang berbasis kebudayaan, alami dan modern.”Penjualan Mustika Ratu mengalami penurunan selama tiga tahun terakhir dari 2017 hingga 2019. Penelitian ini bertujuan untuk mengetahui pengaruh kualitas produk dan citra merek terhadap keputusan pembelian produk Mustika” Ratu. Tipe “penelitian ini yakni explanatory research dan mengambil sampel dengan teknik non-probability sampling melalui teknik purposive sampling.” Sampel yang dipakai sebanyak 100 responden. Variabel kualitas produk dan citra merek keduanya secara bersama-sama mempunyai pengaruh yang positif dan signifikan terhadap keputusan pembelian.”Dalam “penelitian ini variabel kualitas produk mempunyai pengaruh yang lebih besar terhadap keputusan pembelian.” Kedua “variabel independen tersebut belum dapat dikatakan sangat baik, karena masih terdapat persepsi negatif dari responden.” Oleh karena itu,“peneliti menyarankan Mustika Ratu” sebaiknya meningkatkan penampilan kemasan, melakukan inovasi dan pengembangan, serta meningkatkan kepercayaan konsumen terhadap Mustika Ratu sehingga konsumen yakin menjadikan Mustika Ratu sebagai pilihan utama dan tidak membutuhkan waktu lama dalam memutuskan membeli produk Mustika Ratu..Kata Kunci: “Kualitas Produk; Citra Merek; Keputusan Pembelian
Development of Entrepreneurial Orientation through Specific Critical Incident (SCI) Entrepreneurial Learning on Business Performance (Case Study of Culinary Small and Medium Enterprises (SMEs) in South Kalimantan Province) Fitriyadi, Fitriyadi; Larasati, Endang; Djastuti, Indi; Nugraha, Hari Susanta; Prabawani, Bulan; Yuwanto, Yuwanto
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2197

Abstract

This research aims to reveal the Development of Entrepreneurial Orientation through Specific Critical Incident (SCI) Entrepreneurial Learning on Business Performance. This study use qualitative research design. The result shows that effect of entrepreneurial orientation on specific critical incident (SCI) entrepreneurial learning has a p-value of 0.002 where the value is less than 0.1 (0.002 < 0.1), so it can be concluded that hypothesis 1 of this study is acceptable or there is an influence of entrepreneurial orientation on specific critical incident (SCI) entrepreneurial learning at a real level of 10% with a parameter coefficient value of 0.466. This means that better entrepreneurial orientation is able to increase specific critical incidents of entrepreneurial learning in entrepreneurship for culinary business actors in South Kalimantan.
THE EFFORT OF ABCGM TO ESTABLISH BUSINESS CULTURE IN WEST JAVA UNIVERSITIES THROUGH BUSINESS INCUBATOR Ida Hindarsah; Bulan Prabawani; Sulistia Suwondo
SAMPURASUN Vol 7 No 2 (2021): Sampurasun Vol. 7 No. 2, 2021
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v7i2.3864

Abstract

Indonesia is a developing country in Asia, whose economic development still depends on foreign investment. MSME is an alternative business unit that can encourage domestic economic growth that can be released from the dependence of foreign investment. The low number of MSMEs compared to other countries in Asia and the vulnerability of MSMEs unable to compete in the market in the era of globalization. Make the government fund various stakeholders to be established and develop business incubators, including universities. With the adoption of this policy, universities in West Java began to create and build business incubators. This article is intended to describe the process of establishing and developing a university business incubator in West Java. The method used in this research is qualitative research with data collection techniques through data observation and literature study. The results of the study that discussed the establishment of a university business incubator in West Java were carried out in collaboration with lecturers with international non-profit organizations.
ANALISIS PROGRAM KEMITRAAN CSR PT. TELEKOMUNIKASI INDONESIA DALAM UPAYA PENINGKATAN KINERJA UMKM (Studi Pada UMKM Mitra Binaan PT. Telkom Witel Semarang) Christina Dessy Permatasari; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 10, No 3 (2021)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (228.981 KB) | DOI: 10.14710/jiab.2021.32114

Abstract

Abstract: PT. Telkom is one of the state-owned companies trying to build trust by using the strategy of developing CSR programs. Telkom has also thought about no longer working solely to get the maximum profit, but is more inclined towards building long-term business sustainability and empowering the community (community development). Based on interviews with the staff of the CDC Unit PT. Telkom Witel Semarang, the results of the evaluation of MSMEs Andjani and Wingko "O" in the report on the installment report for the repayment of loan funds for the Telkom Witel Semarang Partnership Program, are included in the current category. However, this does not adequately describe the performance of these foster partners experiencing development or improvement. This opinion is strengthened by a statement (Tambunan, 2012) regarding business development which is influenced by capital, marketing, raw materials, labor, technology, transportation costs, high energy, communication, and administrative procedures.This study aims to analyze the extent to which the implementation of the CSR Partnership Program of PT. Telkom by comparing the performance of MSMEs before and after becoming a foster partner. This research method uses descriptive research type and interviews are conducted. There are 2 assisted partners in this study, namely Wingko "O" and Anjani. The results showed that the form of the Partnership Program of PT. Telkom Witel Semarang activities carried out, namely capital loan assistance, then training activities and seminars as well as exhibition activities organized by Telkom as an annual routine activity turned out to have a positive influence on the performance of the assisted MSMEs. MSME partners fostered by Telkom Witel Semarang have improved performance on indicators of increasing business capital, conducting product innovation, organizational development, marketing through social media or e-commerce, participating in exhibitions to establish relationships, training in product use, increasing product sales turnover, developing business premises, and develop new marketsKeywords:CSR; performance improvement. Abstrak: PT. Telkom merupakan salah satu perusahaan BUMN berusaha membangun kepercayaan dengan menggunakan strategi pengembangan program-program CSR. Telkom juga telah berpikir untuk tidak lagi bekerja hanya semata-mata untuk mendapatkan keuntungan yang sebesar-besarnya, tetapi lebih cenderung mengarah kepada pembangunan keberlanjutan usaha jangka panjang serta memberdayakan masyarakat (community development). Berdasarkan wawancara dengan staff Unit CDC PT. Telkom Witel Semarang hasil evaluasi UMKM Andjani dan Wingko “O” pada laporan status laporan angsuran pengembalian dana pinjaman Program Kemitraan Telkom Witel Semarang termasuk ke dalam kategori lancar. Namun, hal ini kurang bisa menggambarkan kinerja mitra binaan ini mengalami perkembangan atau peningkatan. Pendapat ini diperkuat oleh pernyataan (Tambunan, 2012) mengenai perkembangan usaha yang dipengaruhi oleh modal, pemasaran, bahan baku, tenaga kerja, teknologi, biaya transportasi, energi yang tinggi, komunikasi, dan prosedur administrasi. Penelitian ini bertujuan untuk menganalisis sampai sejauh mana pelaksanaan CSR Program Kemitraan PT. Telkom dengan membandingkan kinerja UMKM sebelum dan sesudah menjadi mitra binaan. Metode penelitian ini menggunakan tipe penelitian deskriptif dan dilakukan wawancara. Terdapat 2 mitra binaan pada penelitian ini yaitu Wingko “O” dan Anjani. Hasil penelitian menunjukan bentuk Program Kemitraan PT. Telkom Witel Semarang kegiatan yang dilaksanakan yaitu bantuan pinjaman modal, kemudian kegiatan pelatihan dan seminar serta kegiatan pameran yang diselenggarakan oleh pihak Telkom sebagai kegiatan rutin tahunan ternyata memberikan pengaruh yang positif terhadap kinerja UMKM binaan. UMKM mitra binaan Telkom Witel Semarang mengalami peningkatan kinerja pada indikator peningkatan modal usaha, melakukan inovasi produk, pengembangan organisasi, pemasaran melalui sosial media atau e-commerce, mengikuti pameran untuk menjalin relasi, pelatihan penggunaan produk, peningkatan omzet penjualan produk, pengembangan tempat usaha, serta mengembangkan pasar baru.Kata Kunci: CSR; Peningkatan Kinerja UMKM
Co-Authors Achmad Ulil Khodlro Adila Yeni Rosy D. Adisti Nurul Aulia Adityan Dwi Purnomo Agtriani, Nadia Nur Agung Meiyanto S Agus Hermani Aisyah, Hanun Alifa Noor Amelia Amalia, Andrea Putri Amilia Riyaningrum, Amilia Andi Wijayanto Andiani Ken Astri Amanda Angga Maulana Angga Setyawan A, Angga Setyawan Anis Qomariyah Anita Ariyani Apriatni Endang Prihatini Apriatni Endang Prihatini Ardhian Sasmita Ari Pradhanawati Ari Pradhanawati Ari Pradhanawati Arief Darmawan Aulya Rachman Avi Puspita Desifrida Bunga Maharani Christina Dessy Permatasari Cintia Maharani Putri, Cintia Maharani Dessy Sembiring Elsa Wilna Endang Larasati Erinda Fauzia Fandi Ichwan Sidqi Fania Mutiara Savitri Fauzan Ramadhani Fauziyah, Zahra Putri Febrisa Pawestri Manggiasih, Febrisa Pawestri Fernanda Florencia Pramono Firman Aji Sasongko Fitria Apriliani Yulinda Fitriyadi Fitriyadi Frederick Ido Hamonangan Gigih Wahyu Utomo Handoyo Djoko Waluyo Hapy Septia Nugraheni Hari Susanta Nugraha Hari Susanta Nugraha Hari Susanta Nugraha Henny Diana Erlany Hikmawan, Muhammad Rifqi Hilda Atika Kusumawardhani Hindarsah, Ida I Ketut Suada Indi Djastuti Intan Hidayatillah Isna Armawati Istiq Meidea, Zhurna Auliya Jamadi Jessica Talenta Agustina Tambunan Jihan Mirta Puasantika Jonas Niko Nugroho Karen Arum Septiani, Karen Arum Karimah, Luthfiah Kartika Putri Kasamira, Dhiya Alya Khaerudin Khaerudin Laely Hidayah Lutfitona Ridho Pambudi M. V. I. Ron Olivia Mega Christy Maharani, Rania Rizqika Maria Ursula Mai Cruz Maria Ursula Mai Cruz Maulidia, Ana Mayranni Rizky Puspitasari Mia Darmianti Muhammad Ashari Muhammad Habib Mahendra Muhammad Istifau Maulana Muhammad Shendy Alvian Muslim, Muhammad Agil Naili Farida Naili Farida Nawazirul Lubis Ngatno Ngatno Nikho Ardhyanto Nurita Hertina Novia Sari Nurul Ulfa Zahro Oktaria Diyah Pratiwi, Oktaria Diyah Ompusunggu, Martalina Zwita Pinem, Robetmi Jumpakita Pinka Morina Prawata Hadi, Sudharto Pritta Aprilia Hapsari Pujiastuti, Natalia Sari Putra, Ijai Pratama Rahman, Baskoro Saputra Ratih Nur Setyaningsih Renata, Tasya Rizky Reni Shinta Dewi Renita Helia Reski Pratiwi Rifa&#039;atussa&#039;adah Rifa&#039;atussa&#039;adah Rio Sri Whisnu Sjahputra Rizky, Setya Anugrah Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Rosyid Wasiun Saikoo Muhammad, Saikoo Sandy Salsabila Khaerunissa Sant, Alifia Safira Rahmadanti Saputro, Hashfi Prasetyo Whido Sari Listyorini Sari Listyorini Saryadi Saryadi Saryadi Saryadi Sebastian Mardeta Ferandi Sekar Widyasari Putri Sendhang Nurseto Septia Caesari, Septia Sianturi, Nathania Reandra Silaen, Elsa Singgih Priambodo Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto Prawata Hadi Sudharto Prawata Hadi Sulistia Suwondo Sungkar, Jessica Valery Tasa Ushuaia Tasa Ushuaia Tasa Ushuaia Tia Agustina Faricha Very Torganda Tampubolon Wahyu Hidayat Wahyu Hidayat Waluyo, Handojo Djoko Washillah, Muhammad Hafidz Wibowo, Krisna Adi Widayanto Widayanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Wiranti M.S Hutabarat Yassar, Muchamad Chico Demas Yudha Widyantoro Prabowo Yudhistira, Indra Yunita Kartikasari Yuwanto Yuwanto Zahro, Nurul Ulfa