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PELATIHAN PENGELOLAAN SAMPAH SEBAGAI WUJUD PENGEMBANGAN EKOWISATA BERBASIS MANGROVE DI PANTAI GLAGAH WANGI KABUPATEN DEMAK Listyorini, Sari; Prabawani, Bulan; Wijayanto, Andi; Pinem, Robetmi Jumpakita
Dharma: Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2022): Mei
Publisher : Universitas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/dlppm.v3i1.6902

Abstract

Nature tourism requires precision in managing it into a decent destination and has a high attractiveness. The previously owned potential becomes the impetus for better management. Glagah Wangi Beach is a type of marine tourism located in Demak. The attractions are in the form of a beach area, mangroves, and several beach rides. With the development of beaches with many tourist visits, new problems will arise, namely garbage that pollutes the beach area and has not been managed properly by tourism managers. Improvements are made around waste management for the realization of this destination as ecotourism tourism. Community-based management which is the focus of this activity aims to build the capacity of the local village community to continue to exist in the management of the ecotourism tourism industry. This community service is carried out in multi-years for 3 years with the first year's activities being to develop ecotourism potential through tourism waste management awareness through training in the manufacture of liquid fertilizer and composting. The goal is that people are aware of cleanliness and are able to utilize waste and beach waste into useful products. The result of this community service is an increase in knowledge, community insight in waste management, especially the manufacture of liquid fertilizer and composting. Keywords: waste management training; liquid fertilizer; composting; ecotourism
Strategi Komunikasi Pemasaran B2B dalam Inovasi Medis Protesa Mata Berbasis Teknologi 3D (Studi Kasus PT. Tri Dimensi Indonesia dan RS. Mata Cicendo Bandung Dalila, Ghina Khansa; Prabawani, Bulan; Darmasari, Ria
Ranah Research : Journal of Multidisciplinary Research and Development Vol. 8 No. 1 (2025): Ranah Research : Journal Of Multidisciplinary Research and Development
Publisher : Dinasti Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/rrj.v8i1.1869

Abstract

This study aims to analyze the Marketing Communication Strategy for Business to Business (B2B) in 3D technology -based medical innovation developed by PT. Tri Dimension Indonesia in collaboration with RS. Mata Cicendo Bandung. Background Research is based on an increase in the needs of eye prosthesis in Indonesia and the low quality of conventional prosthesis which often causes patient discomfort. 3D printing innovation offers precision, fast and personal solutions, but the adoption is still limited due to communication and collaboration factors between institutions. The research method uses a qualitative approach with case study design, through in -depth interviews, participatory observations, and document analysis. Data analysis was carried out by pattern matching techniques using the Aidas (Attention, Interest, Desire, Action, Satisfaction) models to evaluate the effectiveness of B2B marketing communication strategies. The results showed that the communication strategy of PT. Tri Dimension Indonesia emphasizes personal interaction with Key Opinion Leader, clinical evidence -based presentations, and adaptive relational communication. At the action stage, contractual negotiations and technical support are key factors in strengthening adoption decisions. Whereas at the satisfaction stage, the sustainability of cooperation is maintained through clinical monitoring, after -sales service, and joint product development. Theoretically, this study expanded the application of the Aidas model into the context of the B2B health sector that is complex and based on high involvement decision making. Practically, research results can be a reference for the local health technology industry in designing effective marketing communication strategies to accelerate the adoption of medical innovation.
The Moderating Role of Firm Size in the Relationship Between Sustainability Reporting, Liquidity, and Financial Performance: Evidence from Indonesian Regional Development Banks Pamor Nugroho; Bulan Prabawani; Andi Wijayanto
International Journal of Economics, Business and Innovation Research Vol. 5 No. 01 (2026): December - January, International Journal of Economics, Business and Innovatio
Publisher : Cita konsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijebir.v5i01.2606

Abstract

The financial performance of Regional Development Banks (BPD) is influenced by internal and external factors that reflect their commitment to sustainability and asset management stability. This study aims to analyze the effect of Sustainability Reports and liquidity on financial performance, with firm size as a moderating variable. A quantitative approach was used, with panel data regression and Moderated Regression Analysis (MRA) methods, implemented in EViews, on the 15 largest asset BPDs in Indonesia during the 2022–2024 period. The results show that Sustainability Reports have a positive and significant effect on financial performance, while liquidity has no significant effect. In addition, firm size is proven to moderate the relationship between Sustainability Reports and financial performance with a negative effect, but does not moderate the relationship between liquidity and financial performance. These findings underscore the importance of optimizing sustainability reporting strategies and resource management within regional development banks to support sustainable financial performance.
Mapping the landscape of institutional village-owned enterprises: A bibliometric analysis of literature from 2005 to 2024 Wahyudin, Cecep; Prabawani, Bulan; Santoso, R Slamet
Indonesian Journal of Social Research (IJSR) Vol 7 No 3 (2025): Indonesian Journal of Social Research (IJSR)
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/ijsr.v7i3.746

Abstract

This study explores the institutionalization of village-owned enterprises (VOEs) in a program developed in Indonesia to encourage village economic independence through the management of local potential by the community. The study of VOEs institutions in recent years has experienced rapid growth, meaning that there is an increasing urgency to face this challenge. This data is based on a bibliometric analysis to evaluate the scientific landscape of village-owned enterprises using the Biblioshiny analysis tool in R-Studio, as well as VOSviewer and MS Excel. This study analyzes 197 articles published from 2005 to 2024, based on Scopus data, by applying inclusion and exclusion criteria through range, subject area, and document type. The main findings highlight trends in scientific work production, thematic analysis, most cited articles, country contributions, word cloud analysis, trend topics, most frequent words, and co-occurrence networks. The results of the analysis show that from 2005 to 2015, contributions were dominated by authors from Canada and the United States, but from 2016 to 2024, they were dominated by authors from Indonesia. The highest number of citations, namely 925, was published in 2006. The most frequently appearing words include community-based enterprise, sustainability, bumdes, and village-owned enterprises. Thus, VOEs have become one of the biggest challenges in managing economic potential, village assets, and public services in order to improve the welfare of villagers. The role of the government in realizing village independence is very important through the management of VOEs because basically the community will prosper if village income increases. These findings contribute to future research and practice as a reference for stakeholders in making policies, developing governance, research and practitioners in realizing regional economic independence that synergizes with government programs.
Implementasi Perbaikan Proses Spot Welding melalui Integrasi Teknologi Industri 4.0 dan Pokayoke untuk Meningkatkan Kualitas dan Stabilitas Produksi Pratama, Adidya Rangga; Prabawani, Bulan
Asian Journal of Innovation and Entrepreneurship Volume 10, Issue 1, January 2026
Publisher : UII

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/ajie.vol10.iss1.art2

Abstract

PT X faced quality challenges in its spot-welding process, resulting in a high product defect rate and reduced competitiveness. Reliance on manual processes led to inconsistencies, which impacted customer satisfaction and the company's reputation. To address this issue, researchers initiated an Industry 4.0 based transformation with a Six Sigma approach. Improvements were made by implementing servo robots to automate the spot-welding process. This step was accompanied by modifications to the jig, the use of Jundate pallets, and the adoption of Zirconium cup tips to overcome downtime due to sticking. As a result, the company succeeded in significantly reducing the DPMO from 255 to 12, increasing productivity by 16%, and generating significant annual cost savings. In addition to tangible benefits, these improvements also resulted in increased customer trust, the acquisition of new projects, and an improved corporate image.
Trends and challenges of indonesian social entrepreneurship research: a systematic literature review (2013-2023) Natalia Sari Pujiastuti; Bulan Prabawani; Ari Pradhanawati; Sari Listyorini
JPPI (Jurnal Penelitian Pendidikan Indonesia) Vol. 11 No. 2 (2025): JPPI (Jurnal Penelitian Pendidikan Indonesia)
Publisher : Indonesian Institute for Counseling, Education and Theraphy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/020254437

Abstract

The rapid expansion of social enterprises in Indonesia reflects a growing response to pressing socio-economic challenges. Existing research on Indonesian social entrepreneurship often examines these issues in isolation, lacking a comprehensive, integrative perspective. This study addresses this gap by conducting a Systematic Literature Review (SLR) of 94 Scopus- and Google Scholar-indexed research articles, analyzed using Publish or Perish 8 and Covidence software. The findings reveal six interdependent dimensions shaping Indonesia’s social entrepreneurship ecosystem: (1) organizational and policy frameworks, (2) business models and financial sustainability, (3) social and economic impact, (4) education and innovation, (5) religiosity and cultural influences, and (6) gender dynamics. Unlike prior studies that focus predominantly on descriptive narratives and case studies, this research provides a holistic, critical analysis, highlighting persistent gaps in policy implementation, financial accessibility, and cross-sector collaboration. The study also situates Indonesia’s social entrepreneurship landscape within a broader global context, identifying key disparities and potential areas for alignment with international best practices. The findings carry significant implications: for academics, the study establishes a foundation for future research on policy interventions and sustainable business models; for policymakers, it underscores the urgency of developing structured financial support mechanisms and regulatory frameworks; and for social entrepreneurs, it provides a strategic roadmap to navigate challenges, leverage opportunities, and enhance impact. Ultimately, this research underscores the critical need for targeted interventions to strengthen Indonesia’s social enterprise sector. Without a concerted effort to address systemic constraints, the sector risks stagnation, limiting its ability to drive inclusive economic growth and social transformation.
PENGARUH GREEN MARKETING DAN CONSUMER KNOWLEDGE TERHADAP REPURCHASE INTENTION MELALUI TRUST PADA PRODUK TUPPERWARE Naila Shabrina Assegaf; Naili Farida; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45295

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In recent years, the percentage rate of Tupperware products has decreased significantly. This research aims to find out the effect of green marketing and consumer knowledge on repurchase intention through trust in Tupperware products. This study included a type of explanatory research using a quantitative approach. And sampling using nonprobability sampling techniques with purposive sampling research. Data collection uses questionnaires with a total of 100 respondents who are using or have purchased Tupperware in Semarang City 1 or 2 times. This study used data analysis techniques with SmartPLS 4. This study shows that there is a positive and significant effect on each variable: green marketing affects trust, consumer knowledge affects trust, trust affects repurchase intention, green marketing affects repurchase intention, and green marketing affects repurchase intention. Consumer knowledge influences repurchasing intention, green marketing influences repurchasing intention through trust, consumer knowledge influences repurchasing intention through trust. The advice given to Tupperware is to increase green marketing campaigns, increase consumer knowledge so that consumers feel comfortable and trust to shop, and must always innovate for the sustainability of Tupperware.Keywords: Green Marketing; Consumer Knowledge; Trust; Repurchase IntentionBeberapa tahun terakhir, tingkat persentase penjualan produk Tupperware mengalami penurunan yang signifikan. Penelitian ini bertujuan untuk mengetahui pengaruh green marketing dan consumer knowledge terhadap repurchase intention melalui trust pada produk Tupperware. Penelitian ini termasuk tipe penelitian eksplanatori dengan menggunakan pendekatan kuantitatif. Serta pengambilan sampel menggunakan teknik nonprobability sampling dengan penelitian purposive sampling. Pengumpulan data menggunakan kuesioner dengan jumlah 100 responden yang sedang menggunakan atau  pernah membeli Tupperware di Kota Semarang 1 atau 2 kali. Penelitian ini menggunakan teknik analisis data dengan SmartPLS 4. Penelitian ini menunjukkan bahwa terdapat pengaruh positif dan signifikan pada setiap variabel yaitu green marketing berpengaruh terhadap trust, consumer knowledge berpengaruh terhadap trust, trust berpengaruh terhadap repurchase intention, green marketing berpengaruh terhadap repurchase intention, consumer knowledge berpengaruh terhadap repurchase intention, green marketing berpengaruh terhadap repurchase intention melalui trust, consumer konowledge berpengaruh terhadap repurchase intention melalui trust. Saran yang diberikan kepada Tupperware antara lain adalah meningkatkan kampanye pemasaran hijau, meningkatkan pengetahuan konsumen agar konsumen merasa nyaman dan percaya untuk berbelanja, serta harus senantiasa melakukan inovasi untuk keberlanjutan Tupperware.Kata Kunci: Green Marketing; Consumer Knowledge; Trust; Repurchase Intention
PENGARUH PENERAPAN OMNICHANNEL MARKETING DAN CUSTOMER EXPERIENCE TERHADAP CUSTOMER LOYALTY DENGAN CUSTOMER SATISFACTION SEBAGAI VARIABEL INTERVENING (Studi pada Pengguna Telkomsel Prabayar di DKI Jakarta) Asha Salsabila Asri; Bulan Prabawani; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47234

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh penerapan Omnichannel marketing dan Customer experience terhadap Customer loyalty dengan Customer satisfaction sebagai variabel intervening pada pengguna Telkomsel Prabayar di DKI Jakarta. Penelitian ini menggunakan pendekatan kuantitatif dengan metode Partial Least Squares-Structural Equation Modeling (PLS-SEM) untuk menguji hubungan antar variabel. Data dikumpulkan melalui kuesioner online yang disebarkan kepada 100 responden pengguna Telkomsel Prabayar di DKI Jakarta. Tipe penelitian ini adalah explanatory research dengan teknik non-probability sampling jenis purposive sampling. Hasil penelitian menunjukan bahwa Omnichannel marketing dan Customer experience memiliki pengaruh positif dan signifikan terhadap Customer satisfaction, sementara Omnichannel marketing dan Customer experience tidak memiliki pengaruh signifikan terhadap Customer loyalty. Customer satisfaction memiliki pengaruh positif dan signifikan terhadap Customer loyalty, serta memediasi pengaruh Omnichannel marketing dan Customer experience terhadap Customer loyalty. Telkomsel disarankan untuk meningkatkan kualitas integrase antarsaluran dan memperhatikan umpan balik dari pelanggan untuk memperkuat loyalitas pelanggan. Penelitian ini memberikan kontribusi dalam memperluas pemahaman tentang penerapan omnichannel marketing dan customer experience dalam industri telekomunikasi di Indonesia.Kata Kunci: Omnichannel marketing, Customer experience, Customer satisfaction, Customer loyalty
Reframing Work Flexibility: The Mediating Influence of Polychronicity on Job Performance Among Gen-Z Athene, Nugrahani Citra; Prabawani, Bulan
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9875

Abstract

This study aims to reframe the concept of work flexibility by analyzing its impact on job performance through the mediating role of polychronicity. The research focuses on Gen-Z employees working in the creative industry of DKI Jakarta that known by their adaptive work styles and multitasking tendencies. A quantitative approach was employed using data collected from 120 respondents of Gen-Z through purposive sampling and the analysis conducted using PLS-SEM. The results reveal that work flexibility has a positive and significant effect on job performance, indicating that flexible work arrangements can enhance employees’ productivity. However, polychronicity does not significantly mediate the relationship between work flexibility and job performance, suggesting that multitasking preferences does not necessarily amplify performances. These findings emphasize that while flexibility remains a crucial driver of performance, the alignment between individual time preferences and task structure may not always strengthen its impact. This study contributes to the understanding of how flexibility and time-use orientation interact within Gen-Z’s performance on work.
THE IMPACT OF FINANCIAL LITERACY AND HEDONISM LIFESTYLE TOWARD FINANCIAL MANAGEMENT (STUDY OF STUDENTS OF UNIVERSITAS DIPONEGORO) Satwyan Prabu Dhira Dharmika; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 15, No 1 (2026)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2026.48600

Abstract

Abstract: A person's level of well-being can be seen from how well a person manage the finances. Financial literacy is believed to help people to manage finances well and achieve financial goals in the future. The better a person's understanding of financial literacy, the wiser a person in managing finances. On the other hand, a hedonism lifestyle encourages someone to behave consumptively which can worsen the quality of a person's financial management. Students are in a transition period towards adulthood. The skills that students must have before entering adulthood and the world of work are skills in managing finances well, but sometimes students are still unable to manage finances well and some of the students have a lifestyle that tends to be hedonistic. This research aims to analyse the influence of financial literacy and hedonism lifestyle on financial management behavior in Universitas Diponegoro students. Using a quantitative approach, this research involved 330 active students selected using purposive sampling techniques. Data collection was conducted through questionnaires and analysed using SmartPLS software. The results showed that financial literacy has a positive and significant influence on students' financial management behavior. In addition, a hedonism lifestyle was found to have a significant influence, although smaller than financial literacy, on students' financial management. These findings suggest that increasing financial literacy can help students manage their finances better, while a hedonistic lifestyle tends to contribute to less than optimal financial management behavior.  
Co-Authors Achmad Ulil Khodlro Adila Yeni Rosy D. Adisti Nurul Aulia Adityan Dwi Purnomo Agtriani, Nadia Nur Agung Meiyanto S Agus Hermani Alifa Noor Amelia Amalia, Andrea Putri Amilia Riyaningrum, Amilia Andi Wijayanto Andi Wijayanto Andiani Ken Astri Amanda Angga Maulana Angga Setyawan A, Angga Setyawan Anis Qomariyah Anita Ariyani Apriatni Endang Prihatini Apriatni Endang Prihatini Ardhian Sasmita Ari Pradhanawati Ari Pradhanawati Ari Pradhanawati Arief Darmawan Asha Salsabila Asri Athene, Nugrahani Citra Aulya Rachman Avi Puspita Desifrida Bunga Maharani Christina Dessy Permatasari Cintia Maharani Putri, Cintia Maharani Dalila, Ghina Khansa Dessy Sembiring Elsa Wilna Endang Larasati Erinda Fauzia Fandi Ichwan Sidqi Fania Mutiara Savitri Fauzan Ramadhani Fauziyah, Zahra Putri Febrisa Pawestri Manggiasih, Febrisa Pawestri Fernanda Florencia Pramono Firman Aji Sasongko Fitria Apriliani Yulinda Fitriyadi Fitriyadi Frederick Ido Hamonangan Gigih Wahyu Utomo Handoyo Djoko Waluyo Hapy Septia Nugraheni Hari Susanta Nugraha Hari Susanta Nugraha Hari Susanta Nugraha Henny Diana Erlany Hilda Atika Kusumawardhani Hindarsah, Ida I Ketut Suada Indi Djastuti Intan Hidayatillah Isna Armawati Jamadi Jessica Talenta Agustina Tambunan Jihan Mirta Puasantika Jonas Niko Nugroho Karen Arum Septiani, Karen Arum Kartika Putri Khaerudin Khaerudin Laely Hidayah Lutfitona Ridho Pambudi M. V. I. Ron Olivia Mega Christy Maria Ursula Mai Cruz Maria Ursula Mai Cruz Maulidia, Ana Mayranni Rizky Puspitasari Mia Darmianti Muhammad Ashari Muhammad Habib Mahendra Muhammad Istifau Maulana Muhammad Shendy Alvian Naila Shabrina Assegaf Naili Farida Naili Farida Nawazirul Lubis Ngatno Ngatno Nikho Ardhyanto Nurita Hertina Novia Sari Nurul Ulfa Zahro Oktaria Diyah Pratiwi, Oktaria Diyah Pamor Nugroho Pinem, Robetmi Jumpakita Pinka Morina Pratama, Adidya Rangga Pritta Aprilia Hapsari Pujiastuti, Natalia Sari Putra, Ijai Pratama R Slamet Santoso Ratih Nur Setyaningsih Renata, Tasya Rizky Reni Shinta Dewi Renita Helia Reski Pratiwi Ria Darmasari Rifa'atussa'adah Rifa'atussa'adah Rio Sri Whisnu Sjahputra Rizky, Setya Anugrah Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Rosyid Wasiun Saikoo Muhammad, Saikoo Sandy Salsabila Khaerunissa Sant, Alifia Safira Rahmadanti Sari Listyorini Sari Listyorini Saryadi Saryadi Satwyan Prabu Dhira Dharmika Sebastian Mardeta Ferandi Sekar Widyasari Putri Sendhang Nurseto Septia Caesari, Septia Sianturi, Nathania Reandra Silaen, Elsa Singgih Priambodo Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto Prawata Hadi Sudharto Prawata Hadi Sulistia Suwondo Sungkar, Jessica Valery Tasa Ushuaia Tasa Ushuaia Tasa Ushuaia Tia Agustina Faricha Very Torganda Tampubolon Wahyu Hidayat Wahyu Hidayat Wahyudin, Cecep Waluyo, Handojo Djoko Washillah, Muhammad Hafidz Wibowo, Krisna Adi Widayanto Widayanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Wiranti M.S Hutabarat Yudha Widyantoro Prabowo Yunita Kartikasari Yuwanto Yuwanto Zahro, Nurul Ulfa