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All Journal Jurnal Presipitasi : Media Komunikasi dan Pengembangan Teknik Lingkungan Jurnal Administrasi Bisnis JURNAL ILMU SOSIAL Jurnal Ilmu Administrasi Bisnis Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Journal Sampurasun : Interdisciplinary Studies for Cultural Heritage Enrichment : Journal of Management Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Proceedings of International Conference on Multidiciplinary Research Dharma: Jurnal Pengabdian Masyarakat Ranah Research : Journal of Multidisciplinary Research and Development Jurnal Penelitian Pendidikan Indonesia International Journal of Economics, Business and Innovation Research

Bulan Prabawani

Business Administration Studies, Universitas Diponegoro, Semarang, Central Java, Indonesia

Author-ID : 343561

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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CONDITIONS, THE DRIVING FACTOR, AND MARKETING RESIDENTIAL INVESTMENT SECTOR IN THE CITY OF SEMARANG Rio Sri Whisnu Sjahputra; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 2 (2018)
Publisher : Universitas Diponegoro

The demand of housing in Semarang is increasing each year. This certainly is an investment opportunity for investor, especially developer. In the investment of real estate industrial, it is required the analysis. Investment, marketing, and other driving factors affecting the housing investment in Semarang. This is a qualitative descriptive research, with primary and secondary data collection technique, interviewing and collecting data that are available. The primary resources consist of three people; one person as the organizer the housing investment in Semarang, and the other two as the industrial practitioners of housing investment. Result shows, the housing investment in Semarang is effected by house demand and bargain, bureaucracy and legitimacy in practicing the investment, price application offered by developer, supporting facility, and developer marketing. The high demand of housing is the main reason of property investment in Semarang. One of the elements of permission legitimacy that must be fulfilled by developer is the quantity, and duration of the authorization. However, the government has simplified and shortened the authorization duration. The infrastructure in Semarang needs to be upgraded to raise the housing investment. Further, the field analysis, housing development must be based on decree of ministry. Balanced house, in which 1 : 2 : 3, with facility and attraction as the edge. Another point is the marketing, which the consumers in Semarang in general are end user, not speculative user. Thus, the marketing strategy mostly uses consumer gathering, exhibiting, and advertising in varied media. Based on above results, it is suggested that the government in Semarang to develop better infrastructure in the future. The developer also can use this investment opportunity, because it promises the investment development.

ANALISIS FAKTOR-FAKTOR PREFERENSI KONSUMEN YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN SAYURAN ORGANIK (STUDI KASUS : PELANGGAN SUPER INDO SEMARANG) Fernanda Florencia Pramono; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

As lifestyle changes, increased knowledge and income as well as public awareness of safer organic foods resulting increased demand especially for vegetables. Currently, many Indonesia’s modern retailers are marketing organic vegetables causing competition between organic vegetable companies becomes tighter. The company has an important role in attracting consumer preference to purchase organic vegetables by using consumer preference factors.The purpose of the research is to know what factors make up the consumer preference and its effect to the decision of purchasing organic vegetables.The research method is quantitative research with explanatory research type. Data analysis techniques used are validity test, reliability test, exploratory factor analysis, correlation coefficient, coefficient of determination, multiple linear regression analysis, F test, and t test.The result of the research shows consumer preference factors that influence purchase decision are physical product quality factor, pricing, and promotion. While the store’s safety and comfortable, the appropriateness of the price, the location of the store, the availability, and the price information has no effect on purchasing decisions of organic vegetables.This research suggests the companies to set organic vegetables marketing strategy based on consumer preferences, as well as a contribution of thought to enrich existing research in Indonesia.

PENGARUH SUKU BUNGA, PELAYANAN DAN KESADARAN MEREK (BRAND AWARENESS) TERHADAP KEPUTUSAN PENGAMBILAN KPR (STUDI PADA NASABAH PT BANK TABUNGAN NEGARA KANTOR CABANG SEMARANG) Laely Hidayah; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

This research was motivated by fact that there’s a high demand of fund distribution for the purchase of a home. Bank Tabungan Negara Semarang one of the state banks that focus on lending in housing finance. To be able to compete with other banks, PT. Bank Bank Tabungan Negara Semarang will have to pay attention to the interest rate charged, the service provided and emphasize brand awareness of the mortgage product in order to attract customers. Type of this research is explanatory research. This study aims to determine the influence of interest rates, service and brand awareness has an influence on the decision making of mortgage. The sample in the research is 100 respondents who are mortgage customers. The results showed that Interest rates had the most impact of 10,7%, service have influence of 5,5% and brand awareness influence of 5,7%. Simultaneously interest rates, service and brand awareness have contributed 22,6% of the mortgage decision-making. Suggestions for companies are should lower the mortgage rates in order to compete, improve the quality of service and increase brand awareness mortgage of BTN product in the minds of consumers.

PENGARUH STORE ATMOSPHERE KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS DI KAFE SALWA HOUSE SIROJUDIN SEMARANG) Agung Meiyanto S; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 1 (2017)
Publisher : Universitas Diponegoro

The research was motivated by the growth of business, especially in the field of culinary or food. The food service businesses were challenged to make a difference or characteristic so the consumers can distinguish. Therefore, businesses should prepare a strategy that can be pleasing and build the enthusiasm of consumers, so its become an experience in consuming products and services.The purpose of this study to determine the effect of store atmosphere, quality products, and services quality on purchasing decisions at Salwa House Sirojudin Tembalang Cafe. This type of research is explanatory research, data collection technique through the questionnaires, literature study and interviews. The sampling technique used purposive sampling technique. The sample in this study amounted to 100 respondents who were visit to Salwa House Sirojudin Tembalang Cafe.The results of this study indicate that the store atmosphere (X1), product quality (X2) and service quality (X3) each simultaneously influence purchasing decisions (Y). Based on the results of the regression, the variable that has the most dominant influence is service quality (X3). Suggestions in this study the Salwa House Cafe needs to consider the atmosphere instore or outstore is balanced, has a variant characteristic menu and attentive service provided with adequate facilities.

PENGARUH MOTIVASI TERHADAP KINERJA TENAGA PEMASARAN (STUDI KASUS PADA AGEN ASURANSI PT. AXA FINANCIAL CABANG SEMARANG) Ardhian Sasmita; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 6, No 4 (2017)
Publisher : Universitas Diponegoro

This research is about the Influence of Work Motivation on Marketing Performance (Case Study at Insurance Agent PT AXA Semarang). This research is done because there are employee performance problems that are suspected caused by less work motivation, in the form of intrinsic motivation and extrinsic motivation from employees of PT. AXA Semarang. This is based on the non-fulfillment of targets set by the company. The purpose of this study was to determine the effect of intrinsic motivation and extrinsic motivation on employee performance either partially or simultaneously. With the holding of this research it can be taken policy about intrinsic motivation problems, extrinsic motivation and employee performance so that company objectives can be achieved optimally. The type of research used is explanatory research or explanatory research. Population in this research is employees of PT. AXA Semarang as many as 156 people. Sample calculation technique using slovin so that the number of samples to 113 respondents. The technique of determining the sample using Proportional Random Sampling. Data collection method using questionnaires while data analysis techniques used are validity, reliability, test t test, F test, coefficient of determination and regression analysis. Calculations in this study using SPSS for windows. The result of the calculation shows that: (1) intrinsic work motivation have positive and significant effect to employee performance of PT. AXA thus increasing intrinsic work motivation will improve performance and decrease intrinsic work motivation will decrease performance, (2) extrinsic work motivation have positive and significant effect to employee performance of PT. AXA, thereby increasing extrinsic work motivation will improve performance and decrease of extrinsic work motivation will decrease performance, (3) intrinsic work motivation and extrinsic work motivation together have positive and significant influence to employee performance of PT. AXA, thus increasing intrinsic and extrinsic work motivation will improve performance and decrease intrinsic and extrinsic work motivation will degrade performance. Suggestions that can be given are (1) should the company pay attention to the problem of intrinsic work motivation by giving awards, promotion, and development for employees of PT. AXA regularly and continuously, (2) company should pay attention to extrinsic work motivation problem by improving supervision, working conditions, salary, relationship with peers, and security, (3) For other researchers, if you want to do research about performance then use variable Other than the variables contained in this study are intrinsic work motivation and extrinsic work motivation to predict performance. Other variables used to predict performance include leadership, compensation, facilities. Thus research on this performance will be more perfect.

Pengaruh Kualitas Pelayanan dan Harga terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan sebagai Variabel Intervening (Studi Kasus Pada RM Ayam Goreng Bu Bengat) Jihan Mirta Puasantika; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018)
Publisher : Universitas Diponegoro

RM Ayam Goreng Bu Bengat is one of the famous restaurants in the north coast area of Batang - Semarang, precisely located at Jl. Raya Kutosari-Gringsing, Batang Regency. The restaurant which has been established since 1952 is currently facing competition, so it needs to pay attention to and maintain the quality of service to provide satisfaction and create customer loyalty. In addition, currently it is threatened to be affected by the construction of the Batang – Semarang toll road. This study aims to determine the effect of service quality and price on customer loyalty through customer satisfaction of RM Ayam Goreng Bu Bengat. The type of research used is explanatory research. Data collection techniques used are using questionnaire tools, with samples used by 100 people using accidental techniques and purposive sampling. Data were analyzed through cross tabulation test, correlation test, determination test, simple linear regression test, multiple linear regression test, significance test (t test and F test), sobel test with the help of IBM SPSS (Statistical Product and Service Solution) version 16.0. The results showed that the variable customer satisfaction is a partial mediation variable that is able to mediate the effect of service quality and price on customer loyalty because the output of the single test is greater than t table. Based on the results of the study, researchers suggested that RM Ayam Goreng Bu Bengat need to realize the expectations of customers more, especially in terms of price and service quality to increase customer satisfaction and customer loyalty.

Pengaruh Kemudahan Penggunaan Dan Manfaat Terhadap Penggunaan Aplikasi Pertamina Go Di Kota Semarang (Survey Pada Pengguna Apllikasi Pertamina Go Di Kota Semarang) Very Torganda Tampubolon; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018)
Publisher : Universitas Diponegoro

Pertamina Go is an online application or tool for customers to conduct digital activities related to Pertamina's products and services. Overall, the main benefits of Pertamina GO is to provide benefits for customers to get information related to Pertamina's services and products. Until february 2017 the number of users only reached 18,284 is still far from the company's target of 100,000 users. This study aims to find out how the effect given by the ease of use and benefits to the use of pertamina go applications in the city of Semarang. The type of research used is explanatory research where data collection techniques used by using the questionnaire tool, the sample used amounted to 100 people by using the accidental technique. The selected respondents were Pertamina Go users in Semarang City. The methodology used to analyze the primary data in this research is the validity test, reliability test, coefficient, coefficient of determination, simple linear regression, multiple linear regression, and significance test (t and F test) with SPSS 16.0. The results showed that ease of use significantly affect the use of Pertamina Go application for 75.7% while the rest is influenced by factors other than ease of use. Perceived of use significantly affect the use of Pertamina Go applications by 77.8% while the rest is explained by factors other than perceieved of use. Meanwhile, simultaneous ease of use and Perceievd of usefulness significant effect on the use of pertamina go equal to 84,4% while the rest influenced by other factors besides ease of use, and perceived of usefulness. This means the better ease of use and benefits the higher the use of Pertamina Go applications In addition the benefits have the greatest influence with the value of regression coefficient of 0.418. Based on the results of the study, researchers suggested that PT. Pertamina (Persero) provides ease of use of the better and improve the existing features contained in the application so that in accordance with the benefits provided in Pertamina Go applications.

PENGARUH SHARING ECONOMY, SISTEM BAGI HASIL, DAN FLEXTIME TERHADAP INTENSI PENGEMUDI GO-JEK JAKARTA PUSAT DENGAN EFEKTIVITAS SEBAGAI VARIABEL INTERVENING (Studi Kasus Pada Pengemudi Go-jek Jakarta Pusat) Andiani Ken Astri Amanda; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018)
Publisher : Universitas Diponegoro

Nowadays, motorcycle taxi transformed into a professional motorcycle taxi with technological sophistication by the existence of Go-JekAlthough it is known that Go-Jek's technology app has had a positive impact, it has problems. First, the presence of Go-jek denied by the motorcycle taxi.Secondly, the operates regulation of Go-jek. The criticisms that go to Go-jek are the problem of motorcycle taxi (motorcycle). The purpose of this study is to determine the effect of sharing economy, profit sharing system, and flextime to intention drivers gojek area of central jakarta with effectiveness as intervening variable. This type of research is explorative research. The sampling technique used purposive sampling method. The number of samples taken as many as 100 respondents. Data were analyzed through validity test, reliability test, correlation coefficient, coefficient of determination, simple linear regression, t test, F test, and sobel test with the help of SPSS program. Based on the results of descriptive analysis, showing the results of the study economy economy is in good category of 37.5 percent. Variable profit sharing system is in good category, amounting to 37.8 percent. Flexible variable is in good category, 38,6%, effectiveness variable is in high category, equal to 39,7% and intention variable in high category equal to 39,1%. Suggestions in this study is about other ojek online should uses the concept of business sharing economy in order to facilitate the registration requirements for public intention to become higher.

Pengaruh Sistem Penilaian terhadap Kinerja dengan Kompensasi dan Pelatihan Sebagai Variabel Intervening pada Karyawan PT Bank Tabungan Negara (Persero) Cabang Semarang Jonas Niko Nugroho; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 5, No 4 (2016)
Publisher : Universitas Diponegoro

Today the human resources in a company plays an important role. The business world is now required creating high employee performance to the company can continue to grow and run stable. Companies should be able to build and improve performance in their environment. In improving the performance of employees of companies employ several ways, for example through an objective performance assessment, provision of adequate compensation, and training. Increasingly intense business competition resulted in the company faced with the challenge to maintain viability.This type of research uses explanatory research, with a sample of 45 respondents using Proportional Random Sampling technique is random sampling without regard to strata that exist in proportion to the number of employees in each function / unit. Data were collected through questionnaires. Data analysis methods used using classic assumption test, simple linear regression, multiple linear regression, coefficient of determination, t-test, f-test and path analysis testThis study concluded that the positive effect on the assessment system agaiant compensation, training and positive influence againts performance through variable compensation and training as a intevening variable. Furthermore, variable compensation and training also has positive influence againts performance variables.Suggestions can be submitted to Bank BTN Semarang branch is is need for greater synergy between the employees and the company in terms assesment system, compensation, and training so that policy given by the company to be well received by employees.

Pengaruh Experiential Marketing Dan Sales Promotion Terhadap Loyalitas Pelanggan Dengan Kepuasan Pelanggan Sebagai Variabel Intervening Pada Pelanggan Go-Ride Semarang Wiranti M.S Hutabarat; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 9, No 2 (2020)
Publisher : Universitas Diponegoro

Ride hailing is a transportation that utilizes an online platform by connecting passengers and drivers. In Indonesia hailing is growing rapidly marked by the presence of similar services. PT Gojek Indonesia is a pioneer hailing ride with Go-Ride services. The Gojek application was launched in January 2015 with the Go-Ride feature. Now Gojek has grown to 14 services with millions of downloads accompanied by 2 million driver partners spread across 203 cities. This study aims to determine the effect of experiential marketing and sales promotion on customer loyalty through Go-Ride customer satisfaction. This is explanatory research, sampling using nonprobability sampling techniques, purposive sampling method. Data collection using the google form online questionnaire. The sample used was 100 Go-Ride Semarang respondents. This study uses quantitative and qualitative analysis with validity, reliability, correlation coefficient, determination coefficient, simple and multiple regression, t test, F test, and sobel test. The Sobel test results state that customer satisfaction is able to partially mediate between experiential marketing and sales promotion on customer loyalty. The correlation coefficient of experiential marketing and sales promotion variables to customer satisfaction has a strong relationship. The coefficient of determination of customer loyalty can be explained as much as 53.4% by customer satisfaction. The coefficient of determination of customer satisfaction can be explained worth 60.7% by experiential marketing and sales promotion.

Co-Authors Achmad Ulil Khodlro Adila Yeni Rosy D. Adisti Nurul Aulia Adityan Dwi Purnomo Agtriani, Nadia Nur Agung Meiyanto S Agus Hermani Aisyah, Hanun Alifa Noor Amelia Amalia, Andrea Putri Amilia Riyaningrum, Amilia Andi Wijayanto Andi Wijayanto Andiani Ken Astri Amanda Angga Maulana Angga Setyawan A, Angga Setyawan Anis Qomariyah Anita Ariyani Apriatni Endang Prihatini Apriatni Endang Prihatini Ardhian Sasmita Ari Pradhanawati Ari Pradhanawati Ari Pradhanawati Arief Darmawan Aulya Rachman Avi Puspita Desifrida Bunga Maharani Christina Dessy Permatasari Cintia Maharani Putri, Cintia Maharani Dalila, Ghina Khansa Darmasari, Ria Dessy Sembiring Elsa Wilna Endang Larasati Erinda Fauzia Fandi Ichwan Sidqi Fania Mutiara Savitri Fauzan Ramadhani Fauziyah, Zahra Putri Febrisa Pawestri Manggiasih, Febrisa Pawestri Fernanda Florencia Pramono Firman Aji Sasongko Fitria Apriliani Yulinda Fitriyadi Fitriyadi Frederick Ido Hamonangan Gigih Wahyu Utomo Handoyo Djoko Waluyo Hapy Septia Nugraheni Hari Susanta Nugraha Hari Susanta Nugraha Hari Susanta Nugraha Henny Diana Erlany Hikmawan, Muhammad Rifqi Hilda Atika Kusumawardhani Hindarsah, Ida I Ketut Suada Indi Djastuti Intan Hidayatillah Isna Armawati Istiq Meidea, Zhurna Auliya Jamadi Jessica Talenta Agustina Tambunan Jihan Mirta Puasantika Jonas Niko Nugroho Karen Arum Septiani, Karen Arum Karimah, Luthfiah Kartika Putri Kasamira, Dhiya Alya Khaerudin Khaerudin Laely Hidayah Lutfitona Ridho Pambudi M. V. I. Ron Olivia Mega Christy Maharani, Rania Rizqika Maria Ursula Mai Cruz Maria Ursula Mai Cruz Maulidia, Ana Mayranni Rizky Puspitasari Mia Darmianti Muhammad Ashari Muhammad Habib Mahendra Muhammad Istifau Maulana Muhammad Shendy Alvian Muslim, Muhammad Agil Naili Farida Naili Farida Nawazirul Lubis Ngatno Ngatno Nikho Ardhyanto Nurita Hertina Novia Sari Nurul Ulfa Zahro Oktaria Diyah Pratiwi, Oktaria Diyah Ompusunggu, Martalina Zwita Pamor Nugroho Pinem, Robetmi Jumpakita Pinka Morina Prawata Hadi, Sudharto Pritta Aprilia Hapsari Pujiastuti, Natalia Sari Putra, Ijai Pratama Rahman, Baskoro Saputra Ratih Nur Setyaningsih Renata, Tasya Rizky Reni Shinta Dewi Renita Helia Reski Pratiwi Rifa'atussa'adah Rifa'atussa'adah Rio Sri Whisnu Sjahputra Rizky, Setya Anugrah Robetmi Jumpakita Pinem Rossi, Figo Fadlillah Rosyid Wasiun Saikoo Muhammad, Saikoo Sandy Salsabila Khaerunissa Sant, Alifia Safira Rahmadanti Saputro, Hashfi Prasetyo Whido Sari Listyorini Sari Listyorini Saryadi Saryadi Saryadi Saryadi Sebastian Mardeta Ferandi Sekar Widyasari Putri Sendhang Nurseto Septia Caesari, Septia Sianturi, Nathania Reandra Silaen, Elsa Singgih Priambodo Sri Suryoko Sri Suryoko Sudharto P Hadi Sudharto Prawata Hadi Sudharto Prawata Hadi Sulistia Suwondo Sungkar, Jessica Valery Tasa Ushuaia Tasa Ushuaia Tasa Ushuaia Tia Agustina Faricha Very Torganda Tampubolon Wahyu Hidayat Wahyu Hidayat Waluyo, Handojo Djoko Washillah, Muhammad Hafidz Wibowo, Krisna Adi Widayanto Widayanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Widiartanto Wiranti M.S Hutabarat Yassar, Muchamad Chico Demas Yudha Widyantoro Prabowo Yudhistira, Indra Yunita Kartikasari Yuwanto Yuwanto Zahro, Nurul Ulfa

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