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All Journal Jurnal Ilmu Manajemen (JIM) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Vokasi At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Sosiologi Dialektika Sosial Negotium: Jurnal Ilmu Administrasi Bisnis Visioner & Strategis Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA) Cendekia: Journal of Law, Social and Humanities Academica : Jurnal Pengabdian Kepada Masyarakat J-ISCAN : Journal of Islamic Accounting Research Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia
Bahri, Halida
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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THE INFLUENCE OF PRICE PERCEPTION AND PROMOTION ON ANDROID SMARTPHONE PURCHASE DECISIONS Risky Al Haddid; Teuku Zulkarnaen; Jullimursyida; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.605

Abstract

This research is to determine and analyze the influence of price and promotion on Android smartphone purchasing decisions among Malikussaleh University Management Students. The sample technique used in sampling is a non-probability sampling method with a purposive sampling technique, namely sampling based on certain criteria. The data collection method in this research uses a questionnaire, namely to obtain data that is relevant, reliable, objective and can be used as a basis for the analysis process. The population in this study is all management students who use Android smartphones, because the number of management students who use Android is not known for certain, the population used is not known for certain. The data analysis method used is multiple linear regression. The results of this research show that the t test on the Price variable (X1) has a value greater than , namely (3.122 > 1.660), so it can be concluded that partially the Price variable (X1) influences the Purchase Decision (Y) of Android Smartphones (Case Study Malikussaleh University Management Student), the Promotion variable (X2) has a value greater than , namely (3,285 > 1,660), so it can be concluded that partially the Promotion variable (X2) influences the Purchase Decision (Y ) of Android Smartphones (Case Study of Management Students Malikussaleh University), and the results of the F test show that the significance value is 0.000 < 0.05 and the value of Fcount is 17.257 > Ftable 2.46 so it can be concluded that Price (X1) and Promotion (X2) have a significant simultaneous effect on Purchasing Decisions (Y).
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS ON ADES PACKAGED DRINKING WATER (AMDK) (Case Study: On Students of the Faculty of Economics and Business, Universitas Malikussaleh) Putri Minda Sari; Halida Bahri; Jullimursyida; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.623

Abstract

This study aims to examine the influence of product quality, brand image and price on purchasing decisions on packaged drinking water (AMDK) Ades (case study: on students of the Faculty of Economics and Business, Malikussaleh University). The data collection technique used in this study was through a questionnaire using Google Form.The data analysis method uses multiple linear regression analysis. The results of this study indicate that each variable consisting of product quality, brand image and price has a positive and significant effect on purchasing decisions of students of the Faculty of Economics and Business, Malikussaleh University. This finding states the importance of the right marketing strategy and focuses on improving product quality, brand image and price that have a positive and effective impact on increasing consumer purchasing decisions on Ades products. This study is expected to contribute to companies in designing better marketing strategies.
THE INFLUENCE OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION ON USE JUANG JEK IN BIREUEN CITY Tasya Dara Fonna; Ikramuddin; Widyana Verawaty Siregar; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.628

Abstract

This research aims to find out the influence of service quality, price and brand image on customer satisfaction when using Juang Jek in Bireuen City. This research was conducted at the online transportation service Juang-Jek in the city of Bireuen. The objects of this research are people in the city of Bireuen who use Juang-Jek services as their main stay in ordering food and traveling. This research involved 108 respondents from the Bireuen City community. This research data uses primary data by distributing questionnaires via a Google Form link, then processing the data via SPSS. The data that has been collected from collecting questionnaires in qualitative form is first composed to become quantitative data. Quantitative data is determined using a Likert scale. The data analysis technique in this research uses multiple linear regression analysis and the results of the research show that Service Quality has a positive and significant effect on Customer Satisfaction, Price has a positive and significant effect on Customer Satisfaction, and Brand Image has a positive and significant effect on Customer Satisfaction.
MARKETING MIX STRATEGY OF ACEH FOREST KELULUT HONEY IN NORTH ACEH DISTRICT Halida Bahri; Agustinawati; Samsidar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.712

Abstract

The main objective of this study is to describe and formulate a promotional strategy method carried out by the Aceh Forest Kelulut Honey Farming Group in North Aceh Regency. The method used in this study is descriptive qualitative, the researcher wants to see how the marketing promotion strategy of Aceh Forest Kelulut Honey in North Aceh Regency is using the marketing mix theory, namely product, price, promotion, distribution (place). The results of the study show that Aceh Forest uses the Shopee e-commerce platform and promotions via social media TikTok, Instagram, YouTube and uses advertising endorsement services from one of Aceh's local artists in marketing Kelulut honey to its consumers. Aceh Forest also provides resellers in shops and pharmacies in Lhokseumawe, North Aceh, Bireun, and Banda Aceh.
THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION OF FASHION PRODUCTS AT MECCA GALLERY STORE MATANGKULI Asfiani Rizkina; Halida Bahri; Ikramuddin; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.733

Abstract

This study aims to determine the influence of service quality, store atmosphere, and customer satisfaction on the repurchase intention of fashion products at Mecca Gallery Store Matangkuli. The research method used in this study is a quantitative approach. The instruments in this study include validity and reliability tests, classical assumption tests such as normality, multicollinearity, and heteroscedasticity tests, determination test (R²), and hypothesis testing (t-test). The study was conducted on customers who had previously purchased fashion products at Mecca Gallery Store Matangkuli. The data used in this study is primary data collected through questionnaires distributed to 102 respondents. The data analysis technique employed is multiple linear regression analysis using SPSS 26.0. The results of this study indicate that, partially, the service quality variable does not have a significant effect on repurchase intention, while store atmosphere has a positive and significant effect on repurchase intention, and customer satisfaction also has a positive and significant effect on repurchase intention.
THE EFFECT BETWEEN COD AND BANK TRANSFER PAYMENT METHODS ON CONSUMER SATISFACTION IN MAKING ONLINE PURCHASE TRANSACTIONS : A CASE STUDY OF FEB UNIMAL STUDENTS -, Muhammad Fahminuddin; Samsul Bahri; Adnan; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.863

Abstract

This study aims to analyze the influence of Cash on Delivery (COD) and bank transfer payment methods on consumer satisfaction in online purchasing transactions among students of the Faculty of Economics and Business (FEB) at Malikussaleh University. The primary data for this research were obtained through questionnaires distributed to students who had previously made online purchases. The population consisted of 2,809 students, and using the Slovin formula with a 10% margin of error, a sample of 97 respondents was determined. This number was rounded up to 100 respondents for ease of analysis. The sampling technique used was purposive random sampling, with criteria including active student status and prior experience in online shopping. The results showed that both COD and bank transfer payment methods had a positive and significant effect on consumer satisfaction. The partial test results revealed a t-value of 9.033 for COD and 9.063 for bank transfer, both exceeding the t-table value of 1.660 with a significance level of 0.000, leading to the acceptance of hypotheses H1 and H2. The simultaneous test also confirmed that both independent variables together significantly affect consumer satisfaction, with an F-value of 713.640 and a significance level of 0.000. These findings indicate that the chosen payment method plays a crucial role in determining consumer satisfaction. COD tends to provide a higher sense of security, while bank transfers are perceived as faster and more efficient especially by students who are familiar with digital financial services.
THE EFFECT OF PRODUCT QUALITY, PRICE, AND LOCATIONON THE PURCHASE DECISION OF GAYO COFFEE POWDER AT RAKAN COFFEE STORE IN ACEH TENGAH REGENCY Laila Tussaa’dah; Halida Bahri; Mohd. Heikal; Jullimursyida
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1112

Abstract

This study aims to determine the partial effect of the variables Product Quality, Price, and Location on Purchase Decision. The data used in this study are primary data obtained by distributing questionnaires to 100 respondents. The questionnaire was tested using validity and reliability tests, with reliability measured using Cronbach’s Alpha method. Classical assumption tests include the normality test, multicollinearity test, and heteroscedasticity test. Hypothesis testing was conducted using the t-test (partial) and the coefficient of determination (R²). The data analysis technique employed was multiple linear regression with the help of SPSS version 26.
THE INFLUENCE OF WEBSITE QUALITY, PRICE, AND SERVICE QUALITY ON CUSTOMER SATISFACTION OF TOKOPEDIA E- COMMERCE (CASE STUDY ON STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, MALIKUSSALEH UNIVERSITY) Fitri Faryani Manik; Halida Bahri; Ikramuddin; T. Edyansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 12 (2025): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i12.1119

Abstract

This study aims to analyze the influence of website quality, price, and service quality on customer satisfaction with e-commerce Tokopedia, with a case study on students of the Faculty of Economics and Business, Malikussaleh University. The research method used is a quantitative approach with purposive sampling technique involving 120 respondents. Data was collected through questionnaires and analyzed using multiple linear regression, t-test, F-test, and the coefficient of determination (R²). The results indicate that partially, website quality, price, and service quality have a positive and significant influence on customer satisfaction. Simultaneously, these three variables also have a significant effect on customer satisfaction, with a coefficient of determination value of 72.3%. These findings suggest that good website quality, competitive pricing, and satisfactory service are key factors in enhancing customer satisfaction with Tokopedia.
Pengaruh Persepsi Kemudahan, Persepsi Keamanan dan Efisiensi dalam Bertransaksi Digital pada Mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh Norizam Azmi; Halida Bahri; Adnan Adnan; Hamdiah Hamdiah
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 2 No. 4 (2025): AGUSTUS - SEPTEMBER 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Kemajuan teknologi digital telah mendorong perubahan signifikan pada sistem pembayaran, termasuk implementasi Quick Response Code Indonesian Standard (QRIS) sebagai metode transaksi non-tunai yang praktis, efisien, dan aman. Namun, meskipun pengguna QRIS meningkat, adopsi di kalangan mahasiswa masih menghadapi kendala seperti persepsi kemudahan, keamanan, dan efisiensi yang belum optimal. Penelitian ini bertujuan untuk menganalisis pengaruh persepsi kemudahan, persepsi keamanan, dan efisiensi dalam bertransaksi digital terhadap minat penggunaan QRIS pada mahasiswa Fakultas Ekonomi dan Bisnis Universitas Malikussaleh. Penelitian menggunakan pendekatan kuantitatif dengan metode survei melalui kuesioner yang disebarkan kepada 126 responden yang dipilih menggunakan purposive sampling. Data dianalisis dengan regresi linier berganda melalui SPSS untuk menguji hubungan antar variabel. Hasil penelitian menunjukkan bahwa ketiga variabel independen berpengaruh positif terhadap minat penggunaan QRIS, dengan persepsi kemudahan dan efisiensi menjadi faktor dominan yang mendorong adopsi, sementara persepsi keamanan juga berkontribusi signifikan dalam membangun kepercayaan pengguna. Penelitian ini menyimpulkan bahwa peningkatan minat mahasiswa dalam menggunakan QRIS sangat dipengaruhi oleh kombinasi aspek kemudahan, keamanan, dan efisiensi. Implikasi praktis dari penelitian ini adalah pentingnya edukasi, peningkatan infrastruktur digital, serta strategi promosi yang menekankan keunggulan QRIS untuk mendorong literasi keuangan digital di kalangan generasi muda.
Pengaruh Kelengkapan Produk, Kualitas Pelayanan Dan Harga Terhadap Keputusan Pembelian Pada Toko Hijrah Store (Studi Kasus: Pada Pelanggan Kota Lhokseumawe) Haulia Putri, Finni Syarra; Syamsul Bahri; Mohd. Heikal; Halida Bahri
Jurnal Intelek Insan Cendikia Vol. 2 No. 9 (2025): September 2025
Publisher : PT. Intelek Cendikiawan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk mengetahui bagaimana kelengkapan produk, kualitas pelayanan, dan harga mempengaruhi keputusan pembelian pelanggan pada Toko Hijrah di Lhokseumawe. Latar belakang penelitian ini adalah tingginya persaingan di sektor ritel kecantikan dan meningkatnya kebutuhan masyarakat akan produk perawatan kulit dan perawatan tubuh. Hijrah Store menjadi salah satu pilihan utama konsumen karena dinilai memiliki produk yang lengkap, pelayanan yang baik, dan harga yang terjangkau.  Jenis penelitian ini adalah kuantitatif dan asosiatif, dengan menggunakan pendekatan survei. Sampel penelitian berjumlah 100 orang pelanggan Toko Hijrah yang dipilih secara purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan perangkat lunak SPSS, Variabel bebas dalam penelitian ini adalah kelengkapan produk (X1), kualitas pelayanan (X2), dan harga (X3), sedangkan variabel terikatnya adalah keputusan pembelian (Y). Hasil penelitian menunjukkan bahwa secara individual, ketiga variable kelengkapan produk, kualitas layanan, dan harga masing-masing memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Bersama- sama, ketiga variabel tersebut juga secara signifikan memengaruhi keputusan pembelian, dengan koefisien determinasi (R²) sebesar 556. Ini berarti 55. 6 % keputusan pembelian dapat dijelaskan oleh ketiga variabel ini, sedangkan sisanya dipengaruhi oleh faktor lain di luar cakupan penelitian ini.​ Berdasarkan temuan tersebut, maka disarankan agar manajemen Toko Hijrah terus meningkatkan ketersediaan produk, meningkatkan kualitas layanan, dan mempertahankan harga yang kompetitif guna mempertahankan dan meningkatkan loyalitas Pelanggan.
Co-Authors -, Muhammad Fahminuddin Adnan Adnan Adnan Agustina, Vita . Agustinawati Agustinawati Agustinawati Agustinawati, Agustinawati Andyna, Cut Aprida Hanum Asfiani Rizkina Chairil Akhyar Cut Adyna , Cut Adyna Cut Nurul Azman Danyatul Hayati Durrah Safira Fina Wahyuni Fitri Faryani Manik Ghazali Syamni Ghufran Mutahallil Hairani Putri Hamdiah Hamdiah Haulia Putri, Finni Syarra Hayatul Putri, Cut Misra Heriyana Ifvac Vara Azzerah Ikramuddin, Ikramuddin Johari Juanda, Reza Juliana Juliana Jullimursyida Kamaruddin Kamaruddin Hasan Kamaruddin Kamaruddin Khairina Khairina AR Khairun Nisa Khairunnisa Laila Fajri Laila Tussaa’dah M. Subhan Mariyudi Marzuki Masriadi Masriadi Masriadi, Masriadi Maulina, Isra Mohd. Heikal MUCHSIN Muchtar, Darmawati Muhammad Fazil, Muhammad Muhammad Yani Fadhil Mukhlis Muklis Munandar Munawarah Munawarah, Munawarah Mutiara Sri Devi Nadia Fajri Naufal Bachri, Naufal Niswatun Munawarah Norizam Azmi Nurainun Nurlela PENDI, PENDI Putri Minda Sari Rahmaniar Rahmaniar Rahmaniar Risky Al Haddid Ristati Ristati, Ristati Rusydi Abubakar Sabrina Luvita Saharuddin Saharuddin Samsidar Samsidar Samsidar Samsidar Samsidar Samsul Bahri Sapnabiby Sapnabiby Selvi Evika Simahatie, Mai Siti Maimunah Sri Wahyuni Sutriani Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Tasya Dara Fonna Teuku Zulkarnaen Vera Nanda Widya Ningrum Widyana Verawaty Siregar WINDA Yenni Nova Febrian Zahara Fonna Zahratul Muntari Zulkifli