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All Journal Jurnal Ilmu Manajemen (JIM) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Vokasi At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Sosiologi Dialektika Sosial Negotium: Jurnal Ilmu Administrasi Bisnis Visioner & Strategis Cendekia: Journal of Law, Social and Humanities Academica : Jurnal Pengabdian Kepada Masyarakat J-ISCAN : Journal of Islamic Accounting Research Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Bahri, Halida
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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Sosialisasi Penguatan Ekonomi Syariah Kepada Pelajar di Kota Lhokseumawe Bahri, Halida; Mukhlis; Masriadi
Academica : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 1 (2024): Academica : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pusat Studi Sosial dan Humaniora [LPS2H]

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.10977300

Abstract

Tujuan kegiatan pengabdian kepada masyarakat ini ingin meningkatkan pemahaman pelajar berkenaan dengan ekonomi syariah khususnya mengenai perbankan syariah di wilayah pemerintah daerah Kota Lhokseumawe. Kegiatan ini dilaksanakan dengan menggunakan metode ceramah, diskusi, praktik simulasi dan observasi. Metode ceramah digunakan dalam proses penyampaian materi berkenaan dengan ekonomi syari`ah khususnya berkenaan dengan penggunaan perbankan syari`ah. Target luaran yang diharapkan dari kegiatan ini adalah pelajar mampu mengetahui dan memahami sistem ekonomi syariah dan pelajar mendapatkan pemahaman baru tentang perbankan syariah. Setelah kegiatan ini dilaksanakan, pengetahuan para pelajar berkenaan ekonomi syari`ah semakin bertambah dan para pelajar dapat membedakan antara perbankan syari`ah dengan perbankan konvensional.
STRATEGI MEDIA RELATIONS DINAS PARIWISATA KABUPATEN ACEH TENGAH UNTUK MEMPROMOSIKAN DESTINASI WISATA Masriadi; Hasan, Kamaruddin; Cut Adyna , Cut Adyna; Bahri, Halida
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 13, No. 2 (Desember 2022)
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v13i2.1236

Abstract

Media relations in Central Aceh between the Tourism Office and journalists are a central point for increasing the promotion of tourism destinations in 2022 in Central Aceh Aceh Province. The method used in this research is descriptive qualitative. As a tourist area, information is important, one of which is delivered through social media in the form of online, audio/video, and printed information. Therefore, a strategy is needed for approaching relations with the mass media, such as journalists, media entrepreneurs, professional associations of journalists, and associations of media entrepreneurs. In the study of media relations, at least some of the commonly used strategies are known: Press Tours, Media Gatherings, Press releases, Press conferences, Press Receptions, Press Relations, and Media Events. The last part is the evaluation of the practice of media relations strategy. Evaluations aim to analyze whether the strategy used is applicable and followed by the increase in tourist numbers. On the other hand, to reveal if tourists receive information from the mass media or social media, which has been growing rapidly recently in the country. The presence of digital technology helps facilitate official relations with media actors. The presence of various image, text, and video-sending applications makes this relationship should be easier. As a result, the target of bringing in more and more tourists was achieved. In this context, the Central Aceh Tourism Office has used a media relations strategy, but it has not been maximized due to the limited budget available in the 2022 Central Aceh Regional Budget.
Pengaruh Perceived Risk, Trust, Dan Information Seeking Terhadap Perilaku Konsumen (Studi Pada Brand Erigo Di Shopee) Agustina, Vita .; Bahri, Halida .
Jurnal Visioner & Strategis Vol. 13 No. 2 (2024)
Publisher : Department of Management Faculty of Economics and Business, UNIVERSITAS MALIKUSSALEH

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Abstract

 Online shopping is currently quite popular among Indonesian people, the presence of e-commerce makes it easier for consumers so that consumers prefer online shopping. One of the things that consumers are most interested in when shopping online is the fashion category, the fashion brand that consumers are interested in is Erigo. This is proven by Erigo sales on Shopee which continue to increase in the 2020-2022 period. Erigo is a local brand that attracts a lot of attention from consumers, as well as consumers in Lhokseumawe City. Consumer behavior in choosing Erigo is believed to be influenced by several factors. This research aims to determine the influence of perceived risk, trust, and information seeking on consumer behavior. The method used is a quantitative research method. The population in this research is the people of Lhokseumawe City who buy the Erigo brand on Shopee. The sample consisted of 100 respondents. The research results show that perceived risk, trust, and information seeking have a significant effect on consumer behavior in purchasing the Erigo brand on Shopee. Based on the results of the F test, it was found that the significance value was 0.003 < 0.05 and the F value was 3.239 > F table 2.699 so that simultaneously there was an influence between perceived risk, trust and information seeking on consumer behavior in buying the Erigo brand at Shopee. The relationship between these variables is amounting to 80.7% while the remaining 19.3% was influenced by other variables not examined in this research. Keywords: Perceived Risk, Trust, Information Seeking, Consumer Behavior
THE IMPACT OF CASH FLOW ON STOCK RETURNS: A CASE STUDY OF TEXTILE AND GARMENT COMPANIES LISTED ON THE INDONESIAN STOCK EXCHANGE Hayatul Putri, Cut Misra; Ristati, Ristati; Bahri, Halida; Maulina, Isra; Syamni, Ghazali
J-ISCAN: Journal of Islamic Accounting Research Vol. 6 No. 2 (2024): J-ISCAN : Journal of Islamic Accounting Research
Publisher : IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52490/j-iscan.v6i2.1679

Abstract

In the modern economy, the capital market is a source of external financing for companies. The capital market offers companies the opportunity to compete fairly to attract investors who invest in their companies with expectations of high returns. One of the company performance parameters that attracts the attention of investors and creditors is the cash flow statement.This study aims to determine the impact of operating cash flow, investment cash flow, and financing cash flow on the stock earnings of textile and garment companies on the Indonesian Stock Exchange. The method used to analyze the relationship between independent and dependent variables is panel data regression analysis. As a result, operating cash flow has a positive and significant impact on the stock returns of Textile and Garment companies on the Indonesia Stock Exchange, while investment cash flow has a negative and significant impact on the stock returns of Textile and Garment companies on the Indonesia Stock Exchange. was given, funding cash flow significantly positively impacted equity returns. Contributed to the return of shares in a textile and garment company on the Indonesian Stock Exchange. 
Penyuluhan Bijak Menggunakan Media Sosial Bagi Remaja di Kabupaten Aceh Utara Masriadi; Halida Bahri; Muklis
Academica : Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 1 (2025): Academica : Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Pusat Studi Sosial dan Humaniora [LPS2H]

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15554515

Abstract

Berkomunikasi melalui media sosial saat ini sudah menjadi bagian dari kehidupan sehari-hari masyarakat. Bahkan frekuensi melakukan kegiatan ini lebih dominan dibanding dengan aktivitas lainnya. Kepopuleran internet menandai sebuah revolusi baru dalam dunia komunikasi. Internet memungkinkan hampir semua orang di belahan dunia mana pun untuk saling berkomunikasi dengan cepat dan mudah. Berbagai bentuk komunikasi mediasi dengan internet secara berantai menyebabkan tumbuhnya suatu masyarakat baru. Secara revolusioner, lahir masyarakat berbasis internet yang disebut komunitas cyber atau masyarakat virtual. Dalam bahasa Indonesia komunitas ini disebut komunitas maya. Komunitas maya cenderung menjadi pilihan dan dimanfaatkan sebagai sarana sosialisasi dan aktualisasi diri. Dalam keadaan seperti dijelaskan di atas, penulis menilai perlu adanya pengarahan melalui penyuluhan kepada para remaja khususnya tentang penggunaan media sosial yang bijak. Agar media sosial tetap bisa dimanfaatkan secara positif dan bijak, sehingga tidak menjadi hal yang sia-sia apalagi berdampak negatif.
FAKTOR-FAKTOR YANG MEMPENGARUHI WISATAWAN BERKUNJUNG KEMBALI (PADA OBJEK WISATA BUR TELEGE DI TAKENGON) Selvi Evika; Jullimursyida; Ikramuddin; Halida Bahri
Jurnal Intelek Insan Cendikia Vol. 2 No. 7 (2025): JULI 2025
Publisher : PT. Intelek Cendikiawan Nusantara

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Abstract

Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi wisatawan berkunjung Kembali (pada objek wisata Bur Telege di takengon). Data dalam penelitian ini menggunakan kuesioner sebagai instrumen pengumpulan data. Sampel dalam penelitian ini berjumlah 120 responden. Penelitian ini menggunakan pendekatan kuantitatif dengan analisis regresi linier berganda dan diolah menggunakan perangkat SPSS (Statisical Package for the Social Sciences). Hipotesis ditentukan dengan menggunakan program SPSS versi 25.0. hasil penelitian ini menunjukan bahwa secara parsial, variabel Perceived Interest berpengaruh positif dan signifikan terhadap minat berkunjung kembali atau secara statistik 0,000 < 0,05 dan memiliki nilai thitung > ttabel yaitu 6,372 > 1,658. Pada variabel Experiential Marketing berpengaruh dan signifikan terhadap minat berkunjung kembali atau secara statistik 0,000 < 0,05 dan memiliki nilai thitung > ttabel yaitu 5,084 > 1,658. Kemudian pada Variabel Recreation Perception tidak berpengaruh positif dan signifikan terhadap minat berkunjung kembali atau secara statistik 0,585 > 0,05 dan memiliki nilai thitung > ttabel yaitu 0,547 < 1,658. Selanjutnya pada variabel Environmental Image Perception berpengaruh positif dan signifikan terhadap minat berkunjung Kembali pada wisata Bur Telege Di Takengon atau secara statistik 0,000 < 0,05 dan memiliki nilai thitung > ttabel yaitu 10,020 > 1,658. Nilai Adjusted R Square independen yaitu Perceived Interest, Experiential Marketing, Recreation Perception dan Environmental Image Perception menunjukkan bahwa 66,1% sedangkan sisanya sebesar 33,9% dijelaskan oleh variabel lain selain variabel independen dalam penelitian ini.
THE INFLUENCE OF LIFESTYLE ON PURCHASING DECISIONS FOR SKINTIFIC SKIN CARE Khairun Nisa; T. Edyansyah; Nurainun; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.318

Abstract

Lifestyle is a pattern or way individuals express, ideals, habits, opinions, with their environment in a unique way, which symbolizes the status and role of individuals for their environment. The development of the skin care industry in recent years has increased significantly. The demand for skin care products is increasing in Aceh, especially among students of the Faculty of Economics and Business, Malikussaleh University, one of the popular skin care brands today is skintific. With the existence of a lifestyle, female students' activities to buy skintific skin care because interest and interest are the main factors in the opinion of using skin care for skin care to increase self-confidence. This study aims to determine the relationship between lifestyle dimensions, Activity, Interest and Opinion. The approach used was quantitative by distributing questionnaires to 155 female students at the Faculty of Economics and Business, Malikussaleh University. Primary data collection and analysis were carried out through multiple linear regression using SPSS 25. Which shows that the variables Activity, Interst and Opinion have a positive effect on purchasing decisions.
THE INFLUENCE OF SEGMENTING, TARGETING AND POSITIONING STRATEGIES ON PURCHASING DECISIONS AT YAZZBRAND STORES IN BIREUEN DISTRICT Yenni Nova Febrian; T. Edyansyah; Mariyudi; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 1 (2023): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i1.319

Abstract

This research aims to see the influence of Segmenting, Targeting and Positioning Strategies on Purchasing Decisions at Yazzbrand Stores in Bireuen Regency. The sampling technique in this research is Purposive Sampling. The sample in this research was 96 consumers who purchased at Yazzbrand stores. The analytical tools used are multiple linear regression tests and hypothesis testing using the t test and F test. The results of the research show that partially the Segmenting and Positioning variables have a positive and significant influence on purchasing decisions at Yazzbrand stores in Bireuen Regency. Meanwhile, the Targeting variable has no effect on purchasing decisions at the Yazzbrand store in Bireuen Regency. Segmenting, Targeting and Positioning variables have a positive and significant effect on purchasing decisions at Yazzbrand stores in Bireuen Regency. Keywords : Segmenting, Targeting, Positioning and Purchase Decision
THE INFLUENCE OF HEDONIC SHOPPING VALUE ON INTERESTED IN BUYING DISCOUNTED PRODUCTS (Case Study of Isano Collection Lhokseumawe Store) Nadia Fajri; Siti Maimunah; Heriyana; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 3 (2024): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i3.378

Abstract

This research aims to see the influence of hedonic shopping value on interest in buying discount products (Case Study of the Isano Collection Lhokseumawe Store). The sampling technique in this research is accidental sampling. The sample in this research was 120 consumers who purchased at the Toko Isano Collection Lhokseumawe store. The analytical tools used are multiple linear regression tests and hypothesis testing using the t test and F test. The results of the research show that partially the variables Novelty, Enjoyment, Social Interaction have a positive and significant influence on Purchase Interest at the Isano Collection Lhokseumawe Store. Meanwhile, the variables Praise from other people and escape have no effect on buying interest at the Isano Collection Lhokseumawe Shop. The variables Novelty, Enjoyment, Social Interaction, Praise from others and escape have a positive and significant effect on Purchase Interest at the Isano Collection Lhokseumawe Store.
THE INFLUENCE OF AGREEABLENESS, CONSCIENTIOUSNESS, EXTRAVERSION AND OPENNESS TO EXPERIENCE ON GREEN PURCHASE INTENTION LOVE BEAUTY AND PLANET PRODUCTS FOR STUDENTS MALIKUSSALEH UNIVERSITY. Aprida Hanum; Halida Bahri; Widyana Verawaty Siregar; Rahmaniar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 5 (2024): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i5.437

Abstract

This research aims to determine the influence of Agreeableness, Conscientiousness, Extraversion and Openness to Experience on Green Purchase Intention for Love Beauty and Planet Products among Malikussaleh University Students. This research was conducted on Malikussaleh University students who used or had purchased Love Beauty and Planet products. The data used in this research is primary data obtained by distributing questionnaires directly to 100 respondents. The data analysis technique used is multiple linear regression analysis using SPSS software. The research results show that Agreeableness has a positive and significant effect on Green Purchase Intention, Conscientiousness has a positive and significant effect on Green Purchase Intention, Extraversion has a positive and significant effect on Green Purchase Intention and Openness to Experience. positive and significant effect on Green Purchase Intention.
Co-Authors -, Muhammad Fahminuddin Adnan Adnan Adnan Adnan Adnan Agustina, Vita . Agustinawati Agustinawati Agustinawati Agustinawati, Agustinawati Akhyar, Chairil Andyna, Cut Aprida Hanum Asfiani Rizkina Cut Adyna , Cut Adyna Cut Nurul Azman Danyatul Hayati Durrah Safira Fina Wahyuni Fitri Faryani Manik Ghazali Syamni Ghufran Mutahallil Hairani Putri Hairani Putri Hamdiah Hamdiah Haulia Putri, Finni Syarra Hayatul Putri, Cut Misra Heriyana Heriyana Ifvac Vara Azzerah Ikramuddin, Ikramuddin Isra Maulina Jafaruddin Jafaruddin Johari Juliana Juliana Jullimursyida Kamaruddin Kamaruddin Hasan Kamaruddin Kamaruddin Kamaruddin Kamaruddin Khairina Khairina AR Khairun Nisa Khairunnisa Laila Fajri Laila Tussaa’dah M. Subhan Mai Simahatie Mariyudi Marzuki Marzuki Marzuki Masriadi Masriadi Masriadi, Masriadi Mohd. Heikal MUCHSIN Muchsin Muchsin Muchtar, Darmawati Muhammad Fazil, Muhammad Muhammad Yani Fadhil Mukhlis Muklis Munandar Munawarah Munawarah, Munawarah Mutiara Sri Devi Nadia Fajri Naufal Bachri, Naufal Niswatun Munawarah Norizam Azmi Nurainun Nurlela Nurlela PENDI, PENDI Putri Minda Sari Radja alvarezi Rahmaniar Rahmaniar Rahmaniar Reza Juanda Risky Al Haddid Ristati Ristati Ristati, Ristati Rusydi Abubakar Rusydi Abubakar Sabrina Luvita Saharuddin Saharuddin Samsidar Samsidar Samsidar Samsidar Samsidar Samsul Bahri Sapnabiby Sapnabiby Selvi Evika Simahatie, Mai Siti Maimunah Sri Wahyuni Sri Wahyuni Sutriani Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Tasya Dara Fonna Teuku Zulkarnaen Vera Nanda Widya Ningrum Widya Ningrum Widyana Verawaty Siregar Winda Yenni Nova Febrian Zahara Fonna Zahari, Zahari Zahratul Muntari Zulkifli