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All Journal Jurnal Ilmu Manajemen (JIM) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Vokasi At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Sosiologi Dialektika Sosial Negotium: Jurnal Ilmu Administrasi Bisnis Visioner & Strategis Cendekia: Journal of Law, Social and Humanities Academica : Jurnal Pengabdian Kepada Masyarakat J-ISCAN : Journal of Islamic Accounting Research Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Bahri, Halida
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND PROMOTION ON THE DECISION TO PURCHASE TEA GLASS IN MALIKUSSALEH UNIVERSITY STUDENTS Niswatun Munawarah; Halida Bahri; Naufal Bachri; Khairina
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 6 (2024): MAY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i6.470

Abstract

This study aims to determine the effect of product quality,brand image and promotion on purchasing decisions for glass tea at Malikussaleh University students. Promotion on Purchasing Decisions for glass tea at Malikussaleh University students. This research was conducted on Malikussaleh University Faculty of Economics and Business students who had purchased glass tea. The data used in this study are primary data obtained by distributing questionnaires via google form to 96 respondents. The data analysis technique used is multiple linear regression analysis using SPSS software assistance. The results showed that product quality had no significant effect on purchasing decisions for glass tea, Brand Image had a negative and significant effect on purchasing decisions, and promotion had a significant effect on purchasing decisions.
THE EFFECT OF BRAND AWARENESS, BRAND IMAGE AND ELECTRONIC WORD OF MOUTH ON PURCHASE INTENTION AZARINE SUNSCREEN PRODUCTS ON THE SHOPEE PLATFORM (STUDY ON TEENAGERS IN LHOKSEUMAWE CITY) Syfa Ayu Ningrum; Jullimursyida; Muchsin; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 8 (2024): JULY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i8.511

Abstract

This study aims to examine the effect of brand awareness, brand image and electronic word of mouth on purchase intention Azarine sunscreen products on the Shopee platform (study on teenagers in Lhokseumawe City). The population used is the people of Lhokseumawe City, especially teenagers who have never bought Azarine sunscreen products on the Shopee platform with a purposive sampling method with a sample size of 100 respondents. The data collection technique used in this study used the survey method. The data analysis method uses Multiple Linear Regression analysis. The results of this study found that brand awareness, brand image and electronic word of mouth were proven to have a positive and significant effect on purchase intention Azarine sunscreen products on the Shopee platform in Lhokseumawe City. Brand awareness has the most dominant influence, followed by brand image and electronic word of mouth. These findings indicate the importance of marketing strategies that focus on increasing brand awareness, positive brand image, and effective use of electronic word of mouth to increase the purchase intention Azarine sunscreen products among Lhokseumawe teenagers. This research is expected to contribute to companies in designing more effective marketing strategies.
THE INFLUENCE OF IMAGE, PATIENT SATISFACTION AND SERVICE QUALITY ON PATIENT LOYALTY AT JEUMPA HOSPITAL BIREUEN DISTRICT Zahara Fonna; Halida Bahri; Heriyana; Munandar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 10 (2024): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i10.573

Abstract

This research aims to analyze the influence of image, patient satisfaction and service quality on patient loyalty at Jeumpa Hospital, Bireuen Regency . The problem in this research is that there are still many patients who do not have a good level of loyalty to the hospital, this is because many patients complain about very slow service, unfriendly employees and doctor visiting hours that do not comply with hospital regulations and attendance. doctors who sometimes don't care about patient complaints. The method used is a quantitative method with a primary data approach. The number of respondents was 140 patients . The instruments in this research use validity, reliability, classical assumption tests such as normality tests, heteroscedasticity tests, multicollinearity tests. This research was conducted on inpatients at Jeumpa Hospital. In this study, data was obtained from the results of distributing questionnaires directly to respondents who were found at Jeumpa Hospital and those who were close to the Jeumpa Hospital location. The data analysis technique used is multiple linear regression analysis with the help of SPSS. The research results show that the image variable has a positive and significant effect on patient loyalty at Jeumpa Hospital, Bireuen Regency. The patient satisfaction variable has a positive and significant effect on patient loyalty at Jeumpa Hospital, Bireuen Regency. The service quality variable has a negative and insignificant effect on patient loyalty at Jeumpa Hospital, Bireuen Regency .
THE INFLUENCE OF BRAND EQUITY ON DECISIONS PURCHASE OPPO BRAND SMARTPHONE BY COMMUNITIES IN BIREUEN DISTRICT Fina Wahyuni; T. Edyansyah; Halida Bahri; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.589

Abstract

This study examines the effect of brand awareness, perceived quality, brand association, and brand loyalty on the decision of the community in Bireuen Regency to purchase Oppo brand smartphones. This study uses primary data obtained by distributing questionnaires to 100 respondents who are Oppo brand smartphone users in the community of Bireuen Regency. The sample collection used is non-probability sampling techniques. The data analysis method used is the multiple linear regression method with the help of SPSS. The results partially show that brand awareness has a positive and significant effect on purchase decision of OPPO brand smartphones by the community in Bireuen Regency, Perception of quality has a positive and significant impact on purchase decisions of OPPO brand smartphones by the community in Bireuen Regency, Brand association has a positive and significant effect purchase decisions of OPPO brand smartphones by the community in Bireuen Regency, and Brand loyalty has a positive and significant impact on purchase decisions of OPPO brand smartphones by the community in Bireuen Regency. Simultaneously, brand awareness, perceived quality, brand association, and brand loyalty significantly affect the purchase decision of the community in Bireuen Regency to purchase OPPO brand smartphones. It is recommended for further researchers to conduct research using other variables that are indicated to influence the purchase decisions of smartphones with other brands such as Xiaomi, Realme, Infinix, and so on.
THE EFFECT OF SHOPEE LIVE FEATURES AND INFORMATION QUALITY ON ONLINE IMPULSIVE BUYING OF FASHION PRODUCTS (CASE STUDY ON STUDENTS AS E-COMMERCE CUSTOMERS SHOPEE AT THE FACULTY OF ECONOMICS AND BUSINESS) Syahrul Hidayat; Khairina AR; Jullimursyida; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 11 (2024): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i11.598

Abstract

This study aims to analyze the influence of Shopee Live Features and Information Quality on Online Impulse Buying on Fashion Products, with a case study ofShopee Shopee Ecommercecustomer students at the Faculty of Economics and Business, Universitas Malikussaleh. This study used a quantitative method with purposive sampling, involving 108 respondents. Data were collected through questionnaires and analyzed using descriptive analysis, multiple linear regression, and validity and reliability tests. The results show that the Shopee Live Feature and Information Quality significantly affect Online Impulse Buying of Fashion Product, with the Shopee Live Feature having the greatest influence. An Adjusted R Square of 0.473 indicates that 47.3% of the Online Impulsive Buying variation is explained by an independent variable and 52.7 is influenced by other variables that were not studied in this study.
THE INFLUENCE OF PRICE PERCEPTION AND PROMOTION ON ANDROID SMARTPHONE PURCHASE DECISIONS Risky Al Haddid; Teuku Zulkarnaen; Jullimursyida; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 12 (2024): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i12.605

Abstract

This research is to determine and analyze the influence of price and promotion on Android smartphone purchasing decisions among Malikussaleh University Management Students. The sample technique used in sampling is a non-probability sampling method with a purposive sampling technique, namely sampling based on certain criteria. The data collection method in this research uses a questionnaire, namely to obtain data that is relevant, reliable, objective and can be used as a basis for the analysis process. The population in this study is all management students who use Android smartphones, because the number of management students who use Android is not known for certain, the population used is not known for certain. The data analysis method used is multiple linear regression. The results of this research show that the t test on the Price variable (X1) has a value greater than , namely (3.122 > 1.660), so it can be concluded that partially the Price variable (X1) influences the Purchase Decision (Y) of Android Smartphones (Case Study Malikussaleh University Management Student), the Promotion variable (X2) has a value greater than , namely (3,285 > 1,660), so it can be concluded that partially the Promotion variable (X2) influences the Purchase Decision (Y ) of Android Smartphones (Case Study of Management Students Malikussaleh University), and the results of the F test show that the significance value is 0.000 < 0.05 and the value of Fcount is 17.257 > Ftable 2.46 so it can be concluded that Price (X1) and Promotion (X2) have a significant simultaneous effect on Purchasing Decisions (Y).
THE EFFECT OF PRODUCT QUALITY, BRAND IMAGE AND PRICE ON PURCHASE DECISIONS ON ADES PACKAGED DRINKING WATER (AMDK) (Case Study: On Students of the Faculty of Economics and Business, Universitas Malikussaleh) Putri Minda Sari; Halida Bahri; Jullimursyida; Agustinawati
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.623

Abstract

This study aims to examine the influence of product quality, brand image and price on purchasing decisions on packaged drinking water (AMDK) Ades (case study: on students of the Faculty of Economics and Business, Malikussaleh University). The data collection technique used in this study was through a questionnaire using Google Form.The data analysis method uses multiple linear regression analysis. The results of this study indicate that each variable consisting of product quality, brand image and price has a positive and significant effect on purchasing decisions of students of the Faculty of Economics and Business, Malikussaleh University. This finding states the importance of the right marketing strategy and focuses on improving product quality, brand image and price that have a positive and effective impact on increasing consumer purchasing decisions on Ades products. This study is expected to contribute to companies in designing better marketing strategies.
THE INFLUENCE OF SERVICE QUALITY, PRICE, AND BRAND IMAGE ON CUSTOMER SATISFACTION ON USE JUANG JEK IN BIREUEN CITY Tasya Dara Fonna; Ikramuddin; Widyana Verawaty Siregar; Halida Bahri
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 1 (2024): DECEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i1.628

Abstract

This research aims to find out the influence of service quality, price and brand image on customer satisfaction when using Juang Jek in Bireuen City. This research was conducted at the online transportation service Juang-Jek in the city of Bireuen. The objects of this research are people in the city of Bireuen who use Juang-Jek services as their main stay in ordering food and traveling. This research involved 108 respondents from the Bireuen City community. This research data uses primary data by distributing questionnaires via a Google Form link, then processing the data via SPSS. The data that has been collected from collecting questionnaires in qualitative form is first composed to become quantitative data. Quantitative data is determined using a Likert scale. The data analysis technique in this research uses multiple linear regression analysis and the results of the research show that Service Quality has a positive and significant effect on Customer Satisfaction, Price has a positive and significant effect on Customer Satisfaction, and Brand Image has a positive and significant effect on Customer Satisfaction.
MARKETING MIX STRATEGY OF ACEH FOREST KELULUT HONEY IN NORTH ACEH DISTRICT Halida Bahri; Agustinawati; Samsidar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 4 (2025): MARCH
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i4.712

Abstract

The main objective of this study is to describe and formulate a promotional strategy method carried out by the Aceh Forest Kelulut Honey Farming Group in North Aceh Regency. The method used in this study is descriptive qualitative, the researcher wants to see how the marketing promotion strategy of Aceh Forest Kelulut Honey in North Aceh Regency is using the marketing mix theory, namely product, price, promotion, distribution (place). The results of the study show that Aceh Forest uses the Shopee e-commerce platform and promotions via social media TikTok, Instagram, YouTube and uses advertising endorsement services from one of Aceh's local artists in marketing Kelulut honey to its consumers. Aceh Forest also provides resellers in shops and pharmacies in Lhokseumawe, North Aceh, Bireun, and Banda Aceh.
THE INFLUENCE OF SERVICE QUALITY, STORE ATMOSPHERE, AND CUSTOMER SATISFACTION ON REPURCHASE INTENTION OF FASHION PRODUCTS AT MECCA GALLERY STORE MATANGKULI Asfiani Rizkina; Halida Bahri; Ikramuddin; M. Subhan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 5 (2025): APRIL
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i5.733

Abstract

This study aims to determine the influence of service quality, store atmosphere, and customer satisfaction on the repurchase intention of fashion products at Mecca Gallery Store Matangkuli. The research method used in this study is a quantitative approach. The instruments in this study include validity and reliability tests, classical assumption tests such as normality, multicollinearity, and heteroscedasticity tests, determination test (R²), and hypothesis testing (t-test). The study was conducted on customers who had previously purchased fashion products at Mecca Gallery Store Matangkuli. The data used in this study is primary data collected through questionnaires distributed to 102 respondents. The data analysis technique employed is multiple linear regression analysis using SPSS 26.0. The results of this study indicate that, partially, the service quality variable does not have a significant effect on repurchase intention, while store atmosphere has a positive and significant effect on repurchase intention, and customer satisfaction also has a positive and significant effect on repurchase intention.
Co-Authors -, Muhammad Fahminuddin Adnan Adnan Adnan Adnan Adnan Agustina, Vita . Agustinawati Agustinawati Agustinawati Agustinawati, Agustinawati Akhyar, Chairil Andyna, Cut Aprida Hanum Asfiani Rizkina Cut Adyna , Cut Adyna Cut Nurul Azman Danyatul Hayati Durrah Safira Fina Wahyuni Fitri Faryani Manik Ghazali Syamni Ghufran Mutahallil Hairani Putri Hairani Putri Hamdiah Hamdiah Haulia Putri, Finni Syarra Hayatul Putri, Cut Misra Heriyana Heriyana Ifvac Vara Azzerah Ikramuddin, Ikramuddin Isra Maulina Jafaruddin Jafaruddin Johari Juliana Juliana Jullimursyida Kamaruddin Kamaruddin Hasan Kamaruddin Kamaruddin Kamaruddin Kamaruddin Khairina Khairina AR Khairun Nisa Khairunnisa Laila Fajri Laila Tussaa’dah M. Subhan Mai Simahatie Mariyudi Marzuki Marzuki Marzuki Masriadi Masriadi Masriadi, Masriadi Mohd. Heikal MUCHSIN Muchsin Muchsin Muchtar, Darmawati Muhammad Fazil, Muhammad Muhammad Yani Fadhil Mukhlis Muklis Munandar Munawarah Munawarah, Munawarah Mutiara Sri Devi Nadia Fajri Naufal Bachri, Naufal Niswatun Munawarah Norizam Azmi Nurainun Nurlela Nurlela PENDI, PENDI Putri Minda Sari Radja alvarezi Rahmaniar Rahmaniar Rahmaniar Reza Juanda Risky Al Haddid Ristati Ristati Ristati, Ristati Rusydi Abubakar Rusydi Abubakar Sabrina Luvita Saharuddin Saharuddin Samsidar Samsidar Samsidar Samsidar Samsidar Samsul Bahri Sapnabiby Sapnabiby Selvi Evika Simahatie, Mai Siti Maimunah Sri Wahyuni Sri Wahyuni Sutriani Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Tasya Dara Fonna Teuku Zulkarnaen Vera Nanda Widya Ningrum Widya Ningrum Widyana Verawaty Siregar Winda Yenni Nova Febrian Zahara Fonna Zahari, Zahari Zahratul Muntari Zulkifli