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All Journal Jurnal Ilmu Manajemen (JIM) E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Jurnal Vokasi At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Liwaul Dakwah: Jurnal Kajian Dakwah dan Masyarakat Islam International Journal of Educational Review, Law And Social Sciences (IJERLAS) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Sosiologi Dialektika Sosial Negotium: Jurnal Ilmu Administrasi Bisnis Visioner & Strategis Cendekia: Journal of Law, Social and Humanities Academica : Jurnal Pengabdian Kepada Masyarakat J-ISCAN : Journal of Islamic Accounting Research Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Journal of Accounting Research, Utility Finance and Digital Assets (JARUDA)
Bahri, Halida
Program Studi Manajemen Fakultas Ekonomi Dan Bisnis Universitas Malikussaleh
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Public Health Social Sciences Other

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THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE AND DIGITAL MARKETING ON PURCHASE INTENTION ERIGO PRODUCTS TO USERS SHOPEE APPLICATION Sabrina Luvita; Teuku Zulkarnaen; Heriyana; Halida Bahri
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1916

Abstract

This research was conducted to find out the influence of product quality, brand image and digital marketing on buying interest in Erigo products at the Faculty of Economics and Business, Malikussaleh University. This research uses a quantitative approach where the data used is primary data collected from distributing questionnaireson line(google forms) and processed using SPSS 25.0. The sample in this study was 120 people. The data analysis technique used in this research is multiple linear regression, validity test, reliability test. The classic assumption test consists of the normality test, multicollinearity test, and heteroscedasticity test. Test the hypothesis using a partial test (t test). The research results show that product quality, brand image and igital marketing has a positive and significant effect on purchasing interest in Erigo products at the Faculty of Economics and Business, Malikussaleh University.
THE INFLUENCE OF BRAND IMAGE ON PRODUCT QUALITY AND PRICE TO PURCHASE DECISIONS BELLA SQUARE SQUARE HIJAB FOR FEMALE STUDENTS FACULTY OF ECONOMICS AND BUSINESS UNIVERSITY MALIKUSSALEH Cut Nurul Azman; Halida Bahri; Jullimursyida; Adnan
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 4 No. 3 (2024): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v4i3.1951

Abstract

This study aims to determine the influence of brand image, product quality, and price on purchase decisions for Bella Square Hijab among students of the Faculty of Economics and Business, Malikussaleh University. The research method used in this study is quantitative. The instruments in this study include validity tests, reliability tests, and classical assumption tests, namely normality tests, multicollinearity tests, and heteroscedasticity tests. This study was conducted on female students of the Faculty of Economics and Business, Malikussaleh University, who had used and made purchases of the Bella Square Hijab. The primary data were obtained by distributing questionnaires via Google Forms to 100 respondents. The data analysis technique employed was multiple linear regression analysis with the help of SPSS. The results indicate that brand image does not significantly affect purchase decisions for Bella Square Hijab. Product quality significantly influences purchase decisions for Bella Square Hijab, and price does not have a significant effect on purchase decisions for Bella Square Hijab. The practical implication of this study is that Bella Square Hijab producers need to improve their brand image, product quality, and price to increase sales.
Pelatihan dan Pembentukan Komunitas Malikussaleh Muda: Digitalisasi Museum Islam Samudera Pasai Masriadi Masriadi; Halida Bahri; Kamaruddin Kamaruddin; Cut Andyna; Jafaruddin Jafaruddin; Zahari Zahari
Jurnal Vokasi Vol 10, No 2 (2026): Juli
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/vokasi.v10i2.8332

Abstract

Kegiatan pengabdian dilaksanakan bertujuan untuk mengedukasi dalam bentuk pelatihan kepada mahasiswa Universitas Malikussaleh (Unimal) Kabupaten Aceh Utara, Provinsi Aceh dalam bentuk pelatihan jurnalisme sejarah. Fokus utama yaitu meningkatkan kompetensi peserta memproduksi konten sejarah yang disimpan dalam Museum Islam Samudera Pasai di Kecamatan Samudera, Kabupaten Aceh Utara. Prasyarat peserta yaitu memiliki kemauan belajar menulis dan memproduksi konten foto, audio dan video sejarah. Seluruh peserta menjadi anggota komunitas yang diberinama Malikussaleh Muda. Komunitas ini yang akan membuat konten dan mempublikasikannya baik lewat website internal museum, media sosial dan media massa. Sehingga masyarakat akan mudah mengakses sejarah dan koleksi museum. Kegiatan ini sebagai sumbangsih Universitas Malikussaleh yang mengusung nama Sultan Malikussaleh sebagai nama institusi perguruan tinggi negeri. Pada akhirnya, produk digital inilah yang mudah diakses oleh pembaca secara global tanpa mengenal ruang dan waktu. Dalam jangka panjang, produk digital ini mejadi warisan untuk dibaca, ditonton dan didengar secara terus menerus oleh generasi berikutnya di Indonesia.
THE ANALYSIS OF THE EFFECT OF SERVICE QUALITY, PRICE AND WORD-OF-MOUTH ON CUSTOMER SATISFACTION AT GRAND KUPI BLANG PULO Radja Alvarezi; Halida Bahri
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 6 No. 4 (2026): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.21898391

Abstract

This study aims to analyze the influence of service quality, price, and word-of-mouth on customer satisfaction at Grand Kupi Blang Pulo, a local coffee shop in Lhokseumawe City. The background of this research is the decline in Grand Kupi's revenue over the past three years, indicating potential issues in customer satisfaction. A quantitative approach was used with a survey method involving 100 respondents who were customers of Grand Kupi. Data were collected through questionnaires and analyzed using multiple linear regression analysis. The results indicate that service quality, price, and word-of-mouth simultaneously have a significant effect on customer satisfaction. Partially, service quality and word-of-mouth have a positive and significant influence, while price also has a significant impact, albeit with a lower contribution. These findings highlight the importance of improving service quality and optimizing word-of-mouth strategies to maintain and enhance customer satisfaction .
THE INFLUENCE OF ADVERTISING, BRAND IMAGE, AND PRICE ON CONSUMER LOYALTY OF HM SAMPOERNA CIGARETTES IN THE PEOPLE OF LHOKSEUMAWE Muhammad Yani Fadhil; Halida Bahri; Rusydi Abubakar; Muchsin
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 11 (2025): OCTOBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1333

Abstract

This research aims to determine the influence of advertising, brand image and price on consumer loyalty for HM Sampoerna cigarettes in the people of Lhokseumawe City. The research method used is a quantitative method with a survey approach. This research was conducted on all consumers who consumed HM Sampoerna cigarettes in the city of Lhokseumawe, totaling 100 consumers. The data used in this research is primary data obtained by distributing questionnaires directly to 100 respondents. The data analysis technique used is multiple linear regression analysis using the Statistical Program for Product and Service Solution (SPSS) software. Where all these variables will be used using a Likert scale. The research results show that advertising, brand image and price together have a positive and significant effect on consumer loyalty for HM Sampoerna cigarettes. With an advertising regression value of 0.728 and a significant value of 0.000. This shows that advertising has a positive and significant effect on consumer loyalty, so the more attractive and effective the advertising for HM Sampoerna cigarettes, the higher the consumer loyalty to the brand. Brand image has a regression value of 0.269 with a significance value of 0.041. This shows that brand image has a positive and significant effect on consumer loyalty, so a good brand image can increase consumer loyalty. Price has a regression value of 0.478 with a significance value of 0.000. This shows that price has a positive and significant effect on consumer loyalty, so the price given by HM Sampoerna is in accordance with the product quality that consumers receive, which can increase consumer loyalty.
THE EFFECT OF BRAND IMAGE, BRAND TRUST AND PRICE ON CUSTOMER LOYALTY OF INDOMIE INSTANT NOODLE PRODUCTS FEB STUDENTS OF MALIKUSSALEH UNIVERSITY Durrah Safira; Halida Bahri; Naufal Bachri; Rusydi Abubakar
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v5i1.1337

Abstract

This study aims to determine how brand image, brand trust and price influence customer loyalty of Indomie instant noodle products among students of the Faculty of Economics and Business, Malikussaleh University partially and simultaneously. The data used in this study are primary data obtained by distributing questionnaires to 120 respondents. The questionnaire trial consists of validity and reliability tests using the Cronbach's Alpha method. The classical assumption test uses the normality test, multicollinearity test and heteroscedasticity test. Hypothesis testing uses the t-test, F test and coefficient of determination R2. The data analysis technique used is multiple linear regression using SPSS software version 26. The results of the study show that the Brand Image variable has a significance value of 0.007 and a t-value of 2.763> t-table, namely 1.981, which means it has a positive and significant effect on Customer Loyalty. Thus, the first hypothesis is accepted. Meanwhile, the Brand Trust variable has a significance value of 0.001 and a t-value of 3.368> t-table, which means it has a positive and significant effect on Customer Loyalty, so the second hypothesis is accepted. Furthermore, the Price variable shows a significance value of 0.001 and t count of 3.272 > t table, which means it has a positive and significant influence on Customer Loyalty, so the third hypothesis is accepted. Thus, it can be concluded that brand image, brand trust, and price partially and simultaneously have a positive and significant influence on customer loyalty.
STUDI ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN BERKUNJUNG WISATAWAN DOMESTIK DITINJAU DARI PERSPEKTIF DAYA TARIK DESTINASI WISATA HUTAN LINDUNG KOTA LANGSA Agustinawati Agustinawati; Samsidar Samsidar; Halida Bahri; Mutiara Sri Devi; Zahratul Muntari
Negotium: Jurnal Ilmu Administrasi Bisnis Vol 5 No 1 (2022): Januari-Juni
Publisher : Program Studi Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/njiab.v5i1.8347

Abstract

This study examined the effect of tourism attractiveness on the decision to visit city forest park of Kota Langsa Tourism Destination. This study uses primary data obtained by distributing questionnaires to 100 respondents selected using the Accidental sampling method. The data analysis method used was a multiple linear regression method with the help of SPSS. The results partially showed that tourist attraction positively and significantly influenced the decision to visit the city forest park of Kota Langsa Tourism Destination Simultaneously, tourist attraction significantly influenced the decision to visit the city forest park of Kota Langsa Tourism Destination.
The Relationship of Culture and Islam in Fatwa National Sharia Board of Indonesian Ulama Assembly No: 107/Dsn-Muj/X/2016 Concerning Guidelines for Operating Hospital Based on Sharia Principles Mai simahatie; Munawarah Munawarah; Reza Juanda; Halida Bahri
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 1 (2022): July
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i1.3

Abstract

The purpose of this study was to examine the relationship between culture and Islam in the fatwa of the National Sharia Council-Indonesian Ulema Council No: 107/dsn-muj/x/2016 concerning Guidelines for operating hospitals based on sharia principles. This is important to do because the harmony between culture and standardization of quality indicators of sharia hospital services will make sharia hospitals easily accepted in the community.The design of this research is Literature Review or literature review. Literature research is research conducted using literature (library), either in the form of books, notes, or reports on the results of previous research. The results of the research are almost entirely from the fatwa of the National Sharia Council-Indonesian Ulema Council No: 107/dsn-muj/x/2016 concerning Guidelines for operating hospitals based on sharia principles are closely related or in line with eastern Indonesian culture which upholds the culture of shame, the culture of helping , a culture of advising each other and a culture of clean living.
DETERMINATION OF GENUINE OWN INCOME, PROFIT-SHARING FUNDS, GENERAL ALLOCATION FUNDS, SPECIAL ALLOCATION FUNDS AND SILPA ON CAPITAL EXPENDITURES IN 5 CITIES IN ACEH PROVINCIAL GOVERNMENT IN 2012-2021 Widya Ningrum; Chairil Akhyar; Nurlela; Halida Bahri
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 4 (2023): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i4.56

Abstract

This study aims to determine the Determination of Regional Original Income, Profit Sharing Funds, General Allocation Funds, Special Allocation Funds and Silpa on Capital Expenditures in 5 Cities in the Provincial Government of Aceh in 2012-2021. The data used in this study are secondary data of 50 observations. . The method used to analyze the relationship between the independent variables and the dependent variable is panel data regression analysis. The results of the study show that local revenue has a positive effect on capital expenditure in 5 municipal governments in Aceh Province, revenue sharing has no effect on capital expenditure in 5 municipal governments in Aceh Province. General allocation funds have a negative effect on capital spending in 5 municipal governments in Aceh Province. Special allocation funds have a positive effect on capital spending in 5 municipal governments in Aceh Province. Silpa has no effect on capital expenditure in 5 municipal governments in Aceh Province.
THE INFLUENCE OF REGIONAL GENUINE INCOME, BALANCED FUNDS AND BUDGET RETURN CALCULATIONS (SILPA) ON CAPITAL EXPENDITURES IN INDONESIAN PROVINCE Marzuki; Halida Bahri; Chairil Akhyar; Hairani Putri
Journal of Accounting Research, Utility Finance and Digital Assets Vol. 1 No. 4 (2023): April
Publisher : PT. Radja Intercontinental Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/jaruda.v1i4.95

Abstract

This study aims to analyze the effect of regional original income, balancing funds, and excess budget calculations on capital expenditure in provinces throughout Indonesia. The population in this study totaled 34 provinces. The samples used in this study amounted to 34 provinces. The type of research used is quantitative.Quantitative research is a study that emphasizes the analysis of numerical data (numbers) that are processed using certain statistical methods. The data collection technique used in this study was a documentation technique and analyzed using panel data regression and processed using the Eviews9 application. The results of the study found that the variable regional original income (PAD) had a positive and significant effect on capital expenditure, while balancing funds (DP) and remaining budget calculations (SiLPA) had a negative and insignificant effect on capital expenditure.
Co-Authors -, Muhammad Fahminuddin Adnan Adnan Adnan Adnan Adnan Agustina, Vita . Agustinawati Agustinawati Agustinawati Agustinawati, Agustinawati Akhyar, Chairil Andyna, Cut Aprida Hanum Asfiani Rizkina Cut Adyna , Cut Adyna Cut Nurul Azman Danyatul Hayati Durrah Safira Fina Wahyuni Fitri Faryani Manik Ghazali Syamni Ghufran Mutahallil Hairani Putri Hairani Putri Hamdiah Hamdiah Haulia Putri, Finni Syarra Hayatul Putri, Cut Misra Heriyana Heriyana Ifvac Vara Azzerah Ikramuddin, Ikramuddin Isra Maulina Jafaruddin Jafaruddin Johari Juliana Juliana Jullimursyida Kamaruddin Kamaruddin Hasan Kamaruddin Kamaruddin Kamaruddin Kamaruddin Khairina Khairina AR Khairun Nisa Khairunnisa Laila Fajri Laila Tussaa’dah M. Subhan Mai Simahatie Mariyudi Marzuki Marzuki Marzuki Masriadi Masriadi Masriadi, Masriadi Mohd. Heikal MUCHSIN Muchsin Muchsin Muchtar, Darmawati Muhammad Fazil, Muhammad Muhammad Yani Fadhil Mukhlis Muklis Munandar Munawarah Munawarah, Munawarah Mutiara Sri Devi Nadia Fajri Naufal Bachri, Naufal Niswatun Munawarah Norizam Azmi Nurainun Nurlela Nurlela PENDI, PENDI Putri Minda Sari Radja alvarezi Rahmaniar Rahmaniar Rahmaniar Reza Juanda Risky Al Haddid Ristati Ristati Ristati, Ristati Rusydi Abubakar Rusydi Abubakar Sabrina Luvita Saharuddin Saharuddin Samsidar Samsidar Samsidar Samsidar Samsidar Samsul Bahri Sapnabiby Sapnabiby Selvi Evika Simahatie, Mai Siti Maimunah Sri Wahyuni Sri Wahyuni Sutriani Syahrul Hidayat Syamsul Bahri Syfa Ayu Ningrum T. Edyansyah, T. Edyansyah Tasya Dara Fonna Teuku Zulkarnaen Vera Nanda Widya Ningrum Widya Ningrum Widyana Verawaty Siregar Winda Yenni Nova Febrian Zahara Fonna Zahari, Zahari Zahratul Muntari Zulkifli