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Journal : IIJSE

Exploration of Shopeepay Digital Wallet Usage among Accounting Education Students at Universitas Muhammadiyah Surakarta Dewi, Intan Amelia; Jatmika, Surya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4574

Abstract

This research aims to describe the use of the ShopeePay digital wallet among students of the 2020 Accounting Education Program at the Universitas Muhammadiyah Surakarta. This study employs a qualitative approach with a case study research design. The research subjects consist of seven students from the 2020 Accounting Education Program who meet the criteria of having used the ShopeePay digital wallet application for two years and frequently using it in their daily lives. Data collection techniques include interviews, observations, and documentation. Data validity is ensured through source and technique triangulation. The data analysis technique employed is interactive data analysis, which involves data condensation, data presentation, and drawing conclusions. The research findings indicate that 1) Students tend to use ShopeePay digital wallets for purchasing credit, bills, and tickets online through the Shopee app and ordering food through ShopeeFood. 2) The reasons students use the Shopeepay digital wallet include the various conveniences it offers and the attractive promotions available when using the digital wallet.
The Purchasing Decision of Accounting Education Students on the Shopee E-Commerce Platform, Examined from Brand Ambassador, Brand Image, and E-WOM Perspectives Agustina, Putri Dwi; Jatmika, Surya
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.4837

Abstract

This study aimed to find out how Brand Ambassadors, Brand Image, and Electronic Word of Mouth influenced the decision to purchase Shopee Accounting Education Students at the Muhammadiyah University of Surakarta. This comparative causal research uses a quantitative approach. The sample was taken from 134 people who responded with a simple random sample method. Data is collected through a questionnaire, and the data analysis method used is double linear regression analysis. The results of the test hypothesis showed that brand ambassadors, brand images, and e-WOM influenced purchasing decisions together. However, in part, Brand Image and e-WOM had a significant positive influence on buying decisions. Whereas Brand Ambassadors did not have a substantial influence on purchasing decisions. The size of the contribution of brand Ambassadores, Brand images, and e-WOM to shopping decisions on Shopee's e-commerce, was 60.2%, while the remaining 39.8% was a constitution of influence upon shopping decisions depending on other variables outside the study.
Co-Authors Adillia Diah Ayu Saputri Agustina, Putri Dwi Ahadi, Ahadi Ahmad Chamsudin Ahmad Wahyudi Ahmad, Noor Lela Ali, Yulian Alviantoro, Pramudya Purnomo Anak Agung Gede Sugianthara Asmawan, Moch. Chairil Asmawan, Moh. Chairil Baswara, Satsya Yoga Briliansa Rama Luthfi Dewi, Intan Amelia Dhany Efita Sari Diana Rahmawati Erni Harlina Isdiati Faizah Laila Oktaviana Faizal Makhrus Febriana, Alyssia Ayu Fiska Puspa Arinda Habibi Habibi Habil Azhar Hendawan Harsono, H Hayati, Sri Nurul Hikmawati, Feriyana Agustina Indri Septi Guntari Jarot Tri Bowo Santoso Jelita, Hanifah Tria Intan Joko Suwandi Karima, Mutiara Khasanah, Evanur Khasanah, Laili Khasanah, Zulfiatun Laili, Izzatul Laksmi, Azarin Carissa Putri Lestari, Watik Martama, Happy Masithoh, Dewi Mawarni, Titis Indah MIFTAKHUL JANNAH Moh Chairil Asmawan Moh. Chairil Asmawan Mohammad Chairil Asmawan Muhamad Taufik Hidayat Muhammad Fahmi Johan Syah Muqim Fakhrul Islam Mustofa, Rochman Hadi Mutiara Karima Nadia Fauzi Asila Nurfatimah, Fitri Ova Lamada, Briliantina Paskarena, Christabela Pertiwi, Puspita Pujianto Pujianto Purboningrum, Vivi Purwandari, Ardhiani Putri, Faiza Layyana Rahayuningtias, Yayuk Rahmatullah Rahmatullah Rahmawati, Intan Fajar Rini Agustin Eka Yanti Rizky Putri Rahayu Sabar Narimo Saki, Saki Sarun, Anuar Sholihah, Destian Anggita Putri Siti Aisyah Siti Khusnul Khotimah, Siti Khusnul Solekha, Wahyu Isnaeni Sukoco, Hanifah Indriyani Surani Dwi Astuti Suranto Suranto Suyatmini Suyatmini Syakbaniyah, Siti Nur tifani Titik Ulfatun Tri Nur Wahyudi Wahyu Indriyani Wardani, Tata Aulia Wati, Riche Siska Wibowo, Zerlinda Ariesta Widi, Mundi Dawuhe Yang Wijayanti, Alya Adita Nur Wipsar Sunu Brams Dwandaru Yati, Nur Shofy Yovi Annang Setiyawan Yuniati, Atika Nur Zulhaili