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All Journal Jurnal Komunikasi Pembangunan Jurnal Komunikasi Interaksi : Jurnal Ilmu Komunikasi UG Journal Prosiding PESAT MediaTor: Jurnal Komunikasi Jurnal KOMUNIKA Jurnal Ilmu Komunikasi Jurnal Kajian Komunikasi Jurnal The Messenger ProTVF Communicatus: Jurnal Ilmu Komunikasi ETNOSIA : Jurnal Etnografi Indonesia Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Syntax Literate: Jurnal Ilmiah Indonesia Jurnal ASPIKOM MetaCommunication; Journal Of Communication Studies Persepsi : Communication Journal AJMC (Asian Journal of Media and Communication) Masyarakat Telematika Dan Informasi : Jurnal Penelitian Teknologi Informasi dan Komunikasi Khadimul Ummah Journal of Social Dedication Expose: Jurnal Ilmu Komunikasi Wacana: Jurnal Ilmiah Ilmu Komunikasi FIKRAH Semiotika: Jurnal Komunikasi Bricolage : Jurnal Magister Ilmu Komunikasi Jurnal Audience Jurnal Manajemen Komunikasi JURNAL PUSTAKA KOMUNIKASI Komunikologi: Jurnal Pengembangan Ilmu Komunikasi dan Sosial Warta Ikatan Sarjana Komunikasi Indonesia Mediakom : Jurnal Ilmu Komunikasi Jurnal Riset Mahasiswa Dakwah dan Komunikasi (JRMDK) Jurnal Ranah Komunikasi Acta Diurna: Jurnal Ilmu Komunikasi Jurnal Badati Jurnal Pewarta Indonesia Devotion: Journal of Research and Community Service Sadharananikarana: Jurnal Ilmiah Komunikasi Hindu Bima Journal : Business, Management and Accounting Journal KomunikA PARAHITA : Jurnal Pengabdian kepada Masyarakat Komunika: Jurnal Dakwah dan Komunikasi BroadComm Jurnal Ilmu Komunikasi Borobudur Communication Review Jurnal Informasi dan Komunikasi Administrasi (JIKAP) BroadComm Jurnal Media Pengabdian Komunikasi AJMC (Asian Journal of Media and Communication) ARKANA: Jurnal Komunikasi dan Media International Journal of Business English and Communication (IJoBEC) Jurnal Spektrum Komunikasi El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Digital Media Communication Journal of Ekonomics, Finance, and Management Studies Fikrah : Jurnal Pendidikan Agama Islam
Edy Prihantoro
Universitas Gunadarma
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : Jurnal The Messenger

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The Influence of Social Media on Millennial Generation about Travel Decision-Making Nur'afifah, Oktavia; Prihantoro, Edy
Jurnal The Messenger Vol. 13 No. 3 (2021): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i3.2328

Abstract

The presence of the millennial generation in the world of tourism has different characteristics from the previous generation. They are not interested in commercial advertising but prefer a User-Generated Content (UGC) approach and influence in their social environment. The purpose of this research is to determine the influence of social and UGC on Instagram on millennial generation travel decision-making. Instagram was chosen because 67% of travelers use Instagram for travel inspiration before booking a trip and after a trip is booked, and continue to use it for future trips. The sample of this study was 384 millennial respondents in the Greater Jakarta area because it had the demographic bonus and the most productive age. The results show that UGC on Instagram is highly trusted as a media for millennial tourism decision-making because it is authentic and reliable. This research also succeeded in answering the phenomenon which states that the millennial generation can change the tourism industry. This finding is useful for destination managers and the government in their efforts to increase the promotion of tourist destinations to the millennial generation with the Instagram user-generated content approach.
Co-Authors A. Ramadhona Nilawati Abdullah Abdullah Abdullah Abdullah Agustina, Widi Asmarani Ahmad Fatoni Ahmad Mulyadi Aisa Setiawati Amri Dunan, Amri Anacostia Kowanda Andriani, Mayla Putri Anindita, Dhea Anindito, Bimo Triastiko Anis Nur Aulia Annisa ARIEF BUDI PRATOMO Artha Wiguna Artha Wiguna Asyifa Aulia Handayani Atit Pertiwi Azzahra, Afifah Berlian Ramadhaniati Christiana Wulandari Clarissa Nathania Octaviani Diana Sari Didin Mukodim Dinda Rakhma Fitriani Dwi Asih Haryanti Emilianshah Banowo Emilianshah Banowo Emilianshah Banowo Endah Purwitasari Erny Pratiwi Fajar Rizali Rakhman Fajar Rizali Rakhman Fajar Rizali Rakhman Ferdinand, Nikolas Firsta Putri Asa Poerwastita Fitrah Nur Islamiah Fitrah Nur Islamiah Haikal Ibnu Hakim Handayani, Asyifa Aulia Hanif Abdullah Herna Herna Hidayat Hidayat Hustinawaty Hustinawaty, Hustinawaty Irwandaru Dananjaya Karin Paula Iasha Damintana Khadijah, Amirah Siti Khalifah Althaf Naufaliza Repinda Putra Khazim, Iqbal Al Marina Agustina Mayla Putri Andriani Meta Savari Mieta Setyawati, Dyah Mohamad Wahyu Subakti Muhammad Ardya Dwi Putra Al Qindi Mujiyana Mujiyana Musti Ara Nada Nadhifah Kamilia Nadia Anisah Nadira, Nadira Apriliana Noviarohmah, Arista Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Noviawan Rasyid Ohorella Nur'afifah, Oktavia Nuriyati Samatan Ohorella, Noviawan Ohorella, Noviawan Rasyid Pitchan, Muhammad Adnan Pitoyo Prasetyo, Nurhadi Prihandoko Prihandoko Prihandoko Purwoko, Agus PUTRI WULANDARI Qodriyah, Laelatul Rajab Ritonga Ramadhani, Rizky Wulan Ratih Kusuma Ningrum Rila Setyaningsih Rila Setyaningsih Rio Setia Monata Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rizky Wulan Ramadhani Rudito, Yeremia Yori Sabrina Rahma Utami Safitri Nur Aeni Sariyati Sariyati Sariyati Setyaningsih, Rila Setyawati, Dyah Mieta Siti Masitoh Siti Zulzilah Sugiharti Binastuti Suryarini Widodo Susilowati Dyah K Susilowati Dyah K Susilowati Dyah Kusumaningtyas Syahnidar Rahma Dwiani Tri Wahyu Retno Ningsih Trini Saptariani Tuti Widiastuti Utami, Sabrina Rahma Vani Sugiani Veithzal Rivai Zainal Widyaningsih, Winda Widyaningsih, Winda Wigustira, Monica Putri Wijaya, Widiastiana Vista Yusriadi, Harmin Yusuf Maulana Yusufina, Ainun Rahma