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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Manajemen dan Kewirausahaan (JMDK) JRMSI - Jurnal Riset Manajemen Sains Indonesia Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Unri Conference Series: Community Engagement Mitra Akademia: Jurnal Pengabdian Masyarakat Jurnal Difusi Prosiding Seminar Nasional Program Pengabdian Masyarakat Journal Of Human And Education (JAHE) EPIGRAM (e-journal) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Administrasi Profesional Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Titik Purwinarti
Jurusan Administrasi Niaga, Politeknik Negeri Jakarta
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Pengaruh Harga dan Kualitas Produk Terhadap Pembelian Tepung Terigu Segitiga Biru Pada Toko Kue di Tanjung Priok: Pengaruh Harga dan Kualitas Produk Terhadap Pembelian Tepung Terigu Segitiga Biru Pada Toko Kue di Tanjung Priok Sri Ariska Putri; Titik Purwinarti; Nidia Sofa
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Penelitian ini bertujuan untuk menganalisis faktor-faktor dominan yang memengaruhi keputusan pembelian tepung gandum Blue Triangle di toko-toko kue di area Tanjung Priok. Metode analisis yang digunakan dalam penelitian ini adalah analisis deskriptif kuantitatif. IBM SPSS versi 23.0 digunakan sebagai alat utama untuk analisis. Pengumpulan data dilakukan melalui teknik observasi dan kuesioner. Hasil uji signifikansi simultan untuk variabel harga (X1) dan kualitas produk (X2) menunjukkan bahwa keduanya bersama-sama mempengaruhi 75,6% dari keputusan pembelian (Y). Sisa 24,4% dari keputusan dipengaruhi oleh variabel yang tidak diteliti dalam penelitian ini. Oleh karena itu, dapat disimpulkan bahwa kedua variabel harga (X1) dan kualitas produk (X2) secara simultan berpengaruh positif terhadap keputusan pembelian (Y), menandakan tingkat dampak yang signifikan.
Pengaruh Insentif Service Charge dan Lingkungan Kerja terhadap Kepuasan Kerja Karyawan pada The Acacia Hotel Jakarta Yasmin Utami Namira; Syamsurizal; Titik Purwinarti
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Penelitian ini bertujuan untuk menganalisis pengaruh insentif service charge dan lingkungan kerja terhadap kepuasan kerja karyawan pada The Acacia Hotel Jakarta. Penelitian ini menggunakan metode kuantitatif dengan populasi sebesar 135 karyawan dan sampel sebesar 60 orang karyawan. Perhitungan sampel menggunakan rumus slovin. Penelitian ini memenuhi syarat asumsi klasik yaitu data berdistribusi normal 0,200 > 0,05. Model persamaan regresi Y = 24,827 + 0,505 X1 + 0,134 X2 + e sudah layak untuk digunakan. Berdasarkan analisis pengaruh secara parsial, variabel service charge berkontribusi dalam memberikan pengaruh pada kepuasan kerja karyawan sebesar 40,06% sedangkan lingkungan kerja memberikan pengaruh terhadap kepuasan kerja karyawan sebesar 12,88%. Hasil uji hipotesis menunjukkan bahwa service charge dan lingkungan kerja memiliki pengaruh terhadap kepuasan kerja karyawan.
POLA PEMBAYARAN DIGITAL DALAM PENGGUNAAN APLIKASI DOMPET DIGITAL : STUDI KASUS PELAKU USAHA UMKM KOTA DEPOK Titik Purwinarti; Yanita Nilla Ella Chandra; Pandu Kameswara
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract This research aims to provide a more comprehensive picture of the digital payment patterns commonly used by digital wallet application users. It is hoped that the results of this study can provide input for digital wallet service providers in improving the quality of services provided, so as to better meet user needs and preferences. With the booming digital economy, this must be followed by other technologies as a balance for MSMEs. The objects in this study are five MSME players who have and have not used digital wallets. The data collection method used is by distributing questionnaires and interviews, which will then be analyzed qualitatively descriptively and SWOT analysis. The results of this study show two points of view, namely for MSMEs that have used digital payments, it can provide benefits in the form of increased turnover for users and for those who have not used digital payments because they do not know the benefits provided by the provider, then where they sell there are not many who use it, and their worries when using digital wallets. Abstrak Penelitian ini bertujuan untuk memberikan gambaran yang lebih komprehensif mengenai pola pembayaran digital yang umum dilakukan oleh pengguna aplikasi dompet digital. Diharapkan hasil dari penelitian ini dapat memberikan masukan bagi penyedia layanan dompet digital dalam meningkatkan kualitas layanan yang diberikan, sehingga mampu memenuhi kebutuhan dan preferensi pengguna dengan lebih baik lagi. Dengan adanya booming ekonomi digital hal tersebut harus diikuti dengan teknologi lainnya sebagai penyeimbang bagi para UMKM. Objek pada penelitian ini adalah lima pelaku UMKM yang sudah dan belum menggunakan dompet digital. Adapun metode pengumpulan data yang dilakukan adalah dengan cara penyebaran angket dan wawancara, yang selanjutnya akan dilakukan analisis secara kualitatif deskriptif dan analisis SWOT. Hasil penelitian ini menunjukkan dua sudut pandang yaitu bagi UMKM yang sudah menggunakan pembayaran digital adalah dapat memberikan manfaat berupa peningkatan omzet bagi pengguna dan bagi yang belum menggunakan pembayaran digital adalah karena mereka belum mengetahui manfaat yang diberikan oleh penyedia, lalu di tempat mereka berjualan belum banyak yang menggunakannya, dan kekhawatiran mereka apabila menggunakan dompet digital.
Analisis Sistem Kearsipan Dalam Upaya Peningkatan Efisiensi Kerja Pada PT Adhimatratama Muhamad Nabiel Fahrezi; Titik Purwinarti; Dewi Winarni
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Sistem kearsipan dokumen adalah suatu hal yang sangat penting dalam bergeraknya suatu perusahaan dan berjalan suatu pekerjaan. Karena pada dasarnya, dokumen yang diolah dalam kearsipan adalah data – data pada pekerjaan dan juga data perusahaan yang bersifat penting dan akan menjadi arsip perusahaan. P|perusahaan perlu menyadari pentingnya sistem kearsipan yang baik dan benar agar untuk mengatasi efisiensi waktu dan meminimalisir terjadinya hal tersebut. Tujuan penelitian ini untuk mengetahui dan menganalisis pengaruh sistem kearsipan di PT Adhimatratama pada pekerjaan SMFR 2022 dan memberikan solusi terhadap permasalahan yang ada. Penelitian ini dilakukan berjenis penelitian lapangan atau field research yaitu penelitian yang hasil data dan juga informasinya diperoleh dari kegiatan tempat tersebut dilaksanakan penelitiannya. Penelitian ini menggunakan teknik wawancara untuk mengumpulkan data. Penelitian ini menghasilkan adanya perbedaan waktu yang signifikan terhadap pencarian dokumen hard copy dan soft copy saat dilakukan perbandingan pencarian antara dokumen yang sudah diterapkan sistem kearsipannya dan belum diterapkan sistem kearsipan.
PENGARUH SOSIAL MEDIA MARKETING DAN ONLINE CUSTOMER REVIEW TERHADAP MINAT BELI KONSUMEN PRODUK BASEUS PADA APLIKASI TIKTOK Luluk Yuni Purnamasari Lulu Yuni; Wahyudi Utomo; Titik Purwinarti
Seminar Nasional Riset Terapan Vol. 12 No. 01 (2023): SNRT XII TAHUN 2023
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Penelitian ini bertujuan untuk menginvestigasi pengaruh dari Sosial Media Marketing dan Online Customer Review terhadap minat beli konsumen terhadap produk Baseus melalui platform media sosial TikTok. Penelitian ini menggunakan pendekatan studi kasus dengan fokus pada akun pengguna @baseus.indonesia dan konsumen di Kota Depok. Metode penelitian yang digunakan adalah survei melalui kuesioner yang dibagikan kepada pengikut akun @baseus.indonesia di TikTok yang berada di Kota Depok. Analisis regresi digunakan untuk menganalisis data dan mengukur hubungan antara variabel independen dengan variabel dependen (minat beli konsumen). Hasil penelitian menunjukkan bahwa Sosial Media Marketing memiliki pengaruh yang signifikan terhadap minat beli konsumen terhadap produk Baseus pada aplikasi TikTok. Selain itu, Online Customer Review juga memiliki pengaruh yang signifikan terhadap minat beli konsumen. Dengan kata lain, semakin baik kampanye pemasaran melalui media sosial TikTok dan semakin positif ulasan dari konsumen sebelumnya, semakin tinggi minat beli konsumen terhadap produk Baseus.
Pengukuran Kinerja Keuangan dengan Menggunakan Metode Rasio Likuiditas Pada PT JAPI (2021 – 2023) Vivario Jethro Althoof; Ratri Kurniasari; Titik Purwinarti
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Real estate and property companies have complex operational activities, these complex operational activities must be supported by a healthy level of company liquidity. Therefore, real estate and property companies need to measure financial performance using the liquidity ratio method to ensure that the company's operational activities can run well and ensure the company's current assets are in a good position. PT JAPI is one of the companies engaged in real estate and property, and at this time PT JAPI is experiencing difficulties in financing its operational activities due to the large number of delays in payment of lot installments by PT JAPI's customers which results in extreme fluctuations in company revenue. Therefore, PT JAPI must know its liquidity level so that the financing of the company's operational activities can be managed properly and can run smoothly. This study aims to measure the financial performance of PT JAPI in 2021 - 2023 using the liquidity ratio method, the liquidity ratio methods used are current ratio and cash ratio. The research method used in this research is descriptive research with a quantitative approach. The results of this study indicate that PT JAPI's current ratio tends to decrease from year to year, based on the results of the current ratio measurement, it can be said that PT JAPI's financial performance tends to be poor because it is still quite far below the industry average current ratio. Then for the results of PT JAPI's cash ratio tends to be low when compared to the average cash ratio industry, PT JAPI's financial performance based on the cash ratio can be said to be unfavorable.
Pengaruh Smart Money Dan Influencer Trader Dalam Keputusan Investasi Saham Pada Generasi Z Di Kota Jakarta Selatan Ghandur Dzakwan A Halid; Riskon Ginting; Titik Purwinarti
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This research aims to thoroughly examine the influence of Smart Money and Influencer Traders on the stock investment decisions of Generation Z in South Jakarta. As a generation that is deeply integrated with technology and heavily influenced by social media, Generation Z shows a distinct tendency to follow investment strategies endorsed by Smart Money and recommendations provided by Influencer Traders. The study employs a quantitative research method, utilizing a structured questionnaire distributed among Generation Z individuals residing in the South Jakarta area. The analysis delves into the separate and combined impacts of Smart Money and Influencer Traders on investment behavior. The findings indicate a significant and positive influence of both Smart Money and Influencer Traders on the stock investment decisions of Generation Z, highlighting their role in shaping investment trends within this demographic. The research contributes valuable insights into how these factors can guide more informed and prudent investment choices among young investors. It also underscores the importance for financial educators, policymakers, and investors to understand and adapt to the unique characteristics and influences driving the investment behavior of Generation Z.
STRATEGI PEMASARAN MENGGUNAKAN PENDEKATAN ANALISIS SWOT PADA UMKM WISHLIST DI NUANSA HIJAU CIOMAS Zahra Alkania Dinillah; Titik Purwinarti; Riza Hadikusuma
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This research aims to analyze effective marketing strategies to increase Wishlist's sales volume and address competition. The scope of the study is limited to analyzing Wishlist's internal and external environment and developing priority strategic alternatives through the QSPM matrix. The research questions include evaluating SWOT and determining appropriate marketing strategies. The study employs a qualitative method, with data collected through semi-structured interviews, questionnaires, and documentation. Informants include owners, internal staff, external employees, and consumers. Data analysis involves SWOT and strategic matrices such as EFE, IFE, IE, SWOT Matrix, and QSPM. Data processing techniques are based on Miles and Huberman's analysis model. SWOT analysis results in seven strengths, six weaknesses, six opportunities, and eight threats. The IE matrix shows a position in cell II, recommending growth and development strategies through integration, market penetration, and product development as the most suitable options. Additionally, the SWOT matrix produces thirteen alternative strategies. The final stage using QSPM recommends the strategy of increasing the frequency of live streaming, advertising, and vouchers with attractive designs, affordable prices, and high-quality materials to meet consumer expectations and expand the market.
ANALISIS STRATEGI BERSAING CNNINDONESIA.COM MENGGUNAKAN COMPETITIVE FIVE FORCES DI ERA DIGITAL Adella Damayanti Wijaya; Iis Mariam; Riza Hadikusuma; titik Purwinarti; Restu Jati Saputro
Seminar Nasional Riset Terapan Vol. 13 No. 01 (2024): SNRT XIII TAHUN 2024
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to analyze the competitive strategy applied by CNNIndonesia.com applied by CNNIndonesia.com in the midst of competition in the online news media industry, which is increasingly competitive in the digital era. This research uses a descriptive research method with a qualitative approach and by using data collection techniques through observation interviews and documentation. In maintaining position of the company in the midst of a competitive environment, it is necessary to conduct an analysis using the theory of Competitive Five Forces. analysis using the Competitive Five Forces theory. This analysis the theory examines five forces that affect industry competition, namely the threat of new entrants, the threat of substitute products, the bargaining power of suppliers, buyers, and threat of new entrants, the threat of substitute products, the bargaining power of suppliers, buyers, and competition between similar industries. competition between similar industries. The results of the analysis show that CNNIndonesia.com has implemented various strategies to face competition in the digital era. The analysis can be used as a consideration for the company in order to evaluate the strategies that have been implemented. Then, resulted in the conclusion that, CNNIndonesia.com will continue to be able to compete in a competitive environment, but must remain adaptive to changes.
Pengaruh Product Knowledge dan Social Media Marketing TikTok terhadap Minat Beli Green Product Menstrual Cup pada Generasi Z di Jakarta Timur: Indonesia Ananda Ratu Permatha; Ni Madhe Widhi Sugianingsih; Titik Purwinarti; endah.wartiningsih@bisnis.pnj.ac.id; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to determine the effect of product knowledge and social media marketing on the purchase intention of eco-friendly menstrual cups among Generation Z in East Jakarta. The research method uses a quantitative approach and includes causal associative research (cause-and-effect). Purposive sampling combined with non-probability sampling was used for the sampling process.. The sample formula refers to the Issac and Michael formula, resulting in a sample of 100 respondents who meet the predetermined criteria. Data collection involved primary and secondary data. The SmartPLS version 4 application was used to process the data. The study found that the product knowledge variable significantly and favorably influences purchase intention, as evidenced by a regression coefficient of 0.324 (32%), a t-statistic of 7.309 > t-table 1.65, and a p-value of 0.000 < 0.05. This indicates that the better the product understanding and social media marketing, the greater the purchase intention of consumers. Together, both variables have a significant effect on purchase intention with an R-Square value of 0.690, meaning that both variables explain 69% of the purchase intention for menstrual cups, while the remaining 31% is influenced by other factors not analyzed in this study.
Co-Authors Adawiyah, Endah wardatul Adella Damayanti Wijaya Adzra Kamilah, Hana Alivsta Andini Amanda Fidienna Putri Ananda Ratu Permatha Arizal Putra Pratama Azwar _ Brigita Ruth Tamara Bunga Safira Adhliana Chandra, Yanita Ella Nilla Dewi Susilowati Dewi Winarni Dewi Winarni Susyanti Dianti Wahyu Auliyani Dina Fikri Hayati Dini Bapiani Endah Wartiningsih Endah Wartiningsih Endah Wartiningsih endah.wartiningsih@bisnis.pnj.ac.id Erlyn Rosalina Erlyn Rosalina Ernita Dian Puspasari Fauzi Mubarak Firdaus, Risya Zahrotul Firza Intania Azzahra Ghandur Dzakwan A Halid Haris Satria Putra Haris Satria Putra Husnil Barry Iis Mariam Ilhan Davala Evan Imas Chandra Pratiwi Intan Putri Fadya Kadunci Kadunci Kurniasari, Ratri Lisa Febriyanti Luluk Yuni Purnamasari Lulu Yuni Mawarta Onida Moh Zaenal Abidin Eko Putro Muhamad Athalah Ramadhan Muhamad Nabiel Fahrezi Ni Made Widhi Sugianingsih Ni Madhe Widhi Sugianingsih Nidia Sofa Nidia Sofa Nining Latianingsih Nurifa Ananda Nurul Hidayah Pandu Kameswara Pinggi Laresti Putra, Yoshua Ardy Putro, M. Zaenal Abidin Eko Rania Rahmadhanimara Rena Yolanda Restu Jati Saputro Ria Astri Kirana Ridwan Roy Tutupoho Riskon Ginting Riskon Ginting Riza Hadikusuma Riza Hadikusuma Rosalina, Erlyn Saskia Alvira Rizky Shinta Nurlita Sofa, Nidia Soraya Khairiyah Sri Ariska Putri Syafira Annisa Putri Syamsurizal Trianis Chusanawati Tuti Hartati Vivario Jethro Althoof Wahyudi Utomo Yanita Ella Nila Chandra Yanita Nilla Ella Chandra Yasmin Utami Namira Yulita Tri Haryani Yuningsih Zahra Alkania Dinillah