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All Journal Jurnal Ekonomi & Bisnis PNJ (JEKBIS PNJ) Jurnal Manajemen dan Kewirausahaan (JMDK) JRMSI - Jurnal Riset Manajemen Sains Indonesia Al Kalam : Jurnal Komunikasi, Bisnis dan Manajemen JPKMI (Jurnal Pengabdian Kepada Masyarakat Indonesia) Unri Conference Series: Community Engagement Mitra Akademia: Jurnal Pengabdian Masyarakat Jurnal Difusi Prosiding Seminar Nasional Program Pengabdian Masyarakat Journal Of Human And Education (JAHE) EPIGRAM (e-journal) BHAKTI PERSADA Jurnal Aplikasi IPTEKS (Journal of Applied Sciences and Technology) Jurnal Administrasi Profesional Proceeding Seminar Nasional Riset Terapan Administrasi Bisnis dan Mice (SNRT)
Titik Purwinarti
Jurusan Administrasi Niaga, Politeknik Negeri Jakarta
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Pengaruh Social Influence dan Perceived Price Terhadap Repurchase Intention Merchandise K-Pop Di Jakarta (Studi Kasus Pada Penggemar K-Pop Yang Berbelanja di Group Order) Lisa Febriyanti; Titik Purwinarti; Erlyn Rosalina; Endah Wartiningsih; Ratri Kurniasari
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Abstract

This study aims to analyze the extent to which social influence and perceived price affect the repurchase intention of K-Pop merchandise in Jakarta, both partially and simultaneously. The research employs a quantitative approach using non-probability sampling through the purposive sampling method. A total sample of 400 respondents was determined using the Yamane formula, based on Jakarta's population of 11,135,191 people. Data processing was conducted using SPSS version 27. The results of the partial correlation test indicate that the social influence variable (X1) has a significant effect on the repurchase intention variable (Y), with a t-count value of 5.020, which is greater than the t-table value of 1.965, and a contribution of 23.23%, thus accepting H1. Meanwhile, the perceived price variable (X2) also shows a significant effect with a t-count value of 6.728, which is greater than the t-table value of 1.965, and a contribution of 26.52%, thereby accepting H2. Simultaneously, the F-test results show an F-count of 94.265, which is greater than the F-table value of 3.02 with a significance level of 0.000. This means that social influence (X1) and perceived price (X2) jointly influence repurchase intention (Y), with a coefficient of determination of 0.306, indicating that 30.6% of the variation in repurchase intention (Y) can be explained by the two independent variables, while the remaining percentage is influenced by other factors outside the model. Thus, both variables have a positive influence on the repurchase intention (Y) of K-Pop merchandise through group orders in Jakarta.
Peramalan Penjualan Gula Menggunakan Metode Time Series di PT RNI (Persero) Syafira Annisa Putri; Titik Purwinarti; Nidia Sofa
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This research aims to analyze and develop a sales forecasting model for sugar products at PT Rajawali Nusantara Indonesia (Persero) by applying the time series method to support the company’s strategic decision-making. A quantitative research approach with a descriptive design is utilized, in which secondary data are collected from monthly sales records of sugar products spanning from 2022 to 2024. The analysis begins with the identification of historical patterns through the visualization of time series graphs and autocorrelation testing (ACF) using Minitab software to reveal the underlying trend and seasonal components within the sales data. Three forecasting methods are implemented—Three Moving Average, Double Exponential Smoothing, and Multiplicative Decomposition—and their performance is evaluated using error metrics such as Mean Absolute Percentage Error (MAPE), Mean Absolute Deviation (MAD), and Mean Squared Error (MSE). The evaluation results indicate that the Multiplicative Decomposition method provides the best performance, with a MAPE of 44.62%, MAD of 7,327.83, and MSE of 96,813,267.86. Subsequently, the forecasting model is developed as a Microsoft Excel template programmed using VBA to automate sales projections for the next two years. This model is expected to enhance production planning, inventory management, and marketing strategies.
Inovasi Produk terhadap Minat Beli Perumahan yang di Mediasi Pemasaran Media Sosial Intan Putri Fadya; Fauzi Mubarak; Arizal Putra Pratama; Titik Purwinarti; Ratri Kurniasari
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to analyze the influence of product innovation on the purchase intention of H City Sawangan housing, with social media marketing as a mediating variable. The decline in H City Sawangan’s sales over the past four years, along with consumer perceptions that the housing resembles subsidized housing, highlights the need for more innovative product development and marketing strategies. This research employs a quantitative approach, with data collected through questionnaires distributed to 241 respondents residing in the Depok and South Tangerang areas. Data were analyzed using the Structural Equation Modeling (SEM) method with the Partial Least Squares (PLS-SEM) approach. The results show that product innovation has a positive and significant effect on purchase intention, with a path coefficient of 0.497 and a p-values of 0.000. Furthermore, social media marketing significantly mediates the effect of product innovation on purchase intention for H City Sawangan housing, with a path coefficient of 0.220 and a p-values of 0.000. This study indicate that enhanced product innovation and effective social media marketing strategies are crucial factors in increasing consumer purchase intentions in the property sector.
Perbandingan Pengaruh Kerja Sama Beauty Influencer dan Celebrity Endorsement Sebagai Media Komunikasi Pemasaran Terhadap Kepercayaan Konsumen (Studi Kasus Tiktok Somethincofficial Berdasarkan Segmentasi Generasi Z) Firza Intania Azzahra; Titik Purwinarti; Riza Hadikusuma; Risya Zahrotul Firdaus; Haris Satria Putra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This research is motivated by the development of the beauty industry in Indonesia and the increasing activity of generation Z on social media, especially TikTok social media. Somethinc as one of the local beauty brands utilizes digital marketing communication strategies through collaboration with beauty influencers and celebrity endorsement as a way to build consumer trust. This study aims to compare the influence of beauty influencers and celebrity endorsement on generation Z consumers' trust in the Somethinc brand. The research uses quantitative methods with a comparative associative approach. The population in this study is generation Z who live in DKI Jakarta, actively use Tiktok and have bought Somethinc products. The sampling technique used in this study is a non-probability sampling technique in the purposive sampling method. Primary data was collected through questionnaires to 150 respondents online. The data was analyzed through validity test, reliability test, classical assumption test, multiple linear regression test and T test using SPSS software. The results showed that beauty influencers and celebrity endorsement have a positive and significant influence on consumer trust in the Somethinc brand. However, beauty influencers has a greater influence than celebrity endorsement in building consumer trust. Researchers suggest that Somethinc should prioritize promotion through beauty influencers and choose beauty influencers that have a good and straightforward communication style
SOLUSI PENERAPAN THE PROCESS OF ONGOING IMPROVEMENT SEBAGAI PENINGKATAN KINERJA BONGKAR MUAT Dianti Wahyu Auliyani; Titik Purwinarti; Nidia Sofa
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This research aims to evaluate the performance improvement of Stevedoring Workers (TKBM) in response to the shift of ro-ro ship docking activities from Tanjung Priok Port to the newly established Patimban Port. This transition has required adaptation and created urgent challenges related to accidents and delays in the handling of Car Build Units (CBU), managed by a shipping company, PT Admiral Lines. The study uses a case study method with a qualitative approach. To minimize these issues, performance enhancement is pursued through the solution of the Process of Ongoing Improvement (POOGI) model in both operational and administrative stevedoring activities. To identify the root causes of accidents and delays, the researcher conducted semi-structured interviews with six informants, and the data were analyzed using NVIVO version 15 to assess their applicability. The performance improvement process using the POOGI model was carried out through several levels, including: Formulation of the Research Concept, Define the System’s Goal, Determination of Performance Measurement, Identification of the System’s Constraint, and Exploitation of the System’s Constraint. The final stage, which focuses on the utilization of resource constraints, resulted in the development of new strategies and systems that can be implemented by the company as part of its performance evaluation. From an operational standpoint, the application includes Refreshment Activities and a Manpower List to minimize accidents, while in the administrative aspect, the introduction of Agency System Prototypes 1.0 and 2.0 is intended to reduce delays and enhance process efficiency.
Strategi Promosi Printbox Advertisement melalui Pendekatan Value Proposition Canvas dan AIDA Model Ilhan Davala Evan; Titik Purwinarti; Riza Hadikusuma; Nining Latianingsih; Haris Satria Putra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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Printbox is an innovative product developed by PT Startup Inovasi Indonesia that functions as a self-service printing machine and digital advertising media via a screen. The popularity of Printbox has grown since its launch, with about 1,000 daily transactions per unit at a university campus. This research aims to design a Printbox Advertisement promotion strategy using the Value Proposition approach and the AIDA (Attention, Interest, Desire, Action) marketing communication model. The method is descriptive qualitative with a case study on PT Startup Inovasi Indonesia and literature analysis of digital marketing. Findings indicate that Printbox value proposition should emphasize the combined convenience of printing services with targeted advertising for the student segment. Implementation of the AIDA Model includes: (1) Attention stage, generating awareness through campus events and social media; (2) Interest, sparking interest by explaining practical benefits; (3) Desire, creating desire with user testimonials and incentives; (4) Action, facilitating action (e.g., QR code) to encourage Printbox usage. This integrated strategy is expected to enhance Printbox promotional effectiveness among students and pupils.
Strategi Program CSR dalam Pemberdayaan Masyarakat pada PT Bukit Asam TbK Alivsta Andini; Titik Purwinarti; Riza Hadikusuma; endah wartiningsih; Haris Satria Putra
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to analyze the implementation strategy of the corporate social responsibility (CSR) program in community empowerment by PT Bukit Asam Tbk through the SIBA Batik Kujur program. This program represents a creative industry-based CSR initiative that utilizes local cultural potential as a means to enhance the economic independence of the community. However, its implementation still faces several challenges, such as stagnation in the number of active artisans, limited product innovation, and partner dependence on the company. This research adopts a descriptive qualitative approach using a case study method. Data were collected through in-depth interviews with four key informants, documentation, and literature studies. The data analysis technique used is SWOT analysis to identify strengths, weaknesses, opportunities, and threats in the program’s implementation. The findings show that the implemented strategy consists of three stages of strategic management: formulation through identifying community needs and local potential, implementation in the form of batik training and capital assistance, and periodic program evaluation. The IFAS analysis shows that SIBA Batik Kujur is in an average position with a score of 2.82. Likewise, the EFAS analysis also indicates an average position, with a score of 2.33. The recommended strategy for PT Bukit Asam Tbk is the weakness–opportunities (WO) strategy.
ANALISIS PENGEMBANGAN STRATEGI PEMASARAN DIGITAL UNTUK MENINGKATKAN DAYA SAING COFFEE SHOP Muhamad Athalah Ramadhan; Titik Purwinarti; Erlyn Rosalina
Seminar Nasional Riset Terapan Vol. 14 No. 01 (2025): SNRT XIV TAHUN 2025
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

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This study aims to analyze the digital marketing strategy implemented by Kanca Coffee in an effort to enhance competitiveness amid the increasingly intense competition in the coffee shop industry, particularly in Bogor City. The research method used is descriptive qualitative with a case study approach. Data were collected through interviews, observations, documentation, and the distribution of questionnaires to internal parties at Kanca Coffee. The analysis was carried out using IFAS, EFAS, and SWOT matrices to identify internal and external factors that influence the effectiveness of the digital marketing strategy. The research findings indicate that Kanca Coffee has four strengths and four weaknesses based on the internal factor analysis, and five opportunities and five threats based on the external factor analysis. The SWOT analysis resulted in two SO strategies, two WO strategies, two ST strategies, and two WT strategies derived from the combination of internal and external factor indicators. In the competitive profile analysis, it was found that Kanca Coffee ranks second among its competitors in terms of digital marketing performance.
Pengembangan Bisnis UMKM Kuliner Berbasis Business Model Canvas, SWOT, dan SMART Goals Pinggi Laresti; Yanita Ella Nila Chandra; Titik Purwinarti; Yuningsih
Seminar Nasional Riset Terapan Vol. 15 No. 01 (2026): SNRT XV TAHUN 2026
Publisher : Administrasi Niaga Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/snrtbisnis.v15i01.8041

Abstract

This study aims to identify the existing business model condition, determine the strategic position through SWOT analysis, formulate measurable business development goals using the SMART Goals framework, and design an updated Business Model Canvas (BMC) for UMKM bakery X in Cimanggis District, Depok City. The integration of BMC-SWOT-SMART Goals serves as a comprehensive framework for analyzing and developing SME business models. This research employs a descriptive qualitative method with data collected through in-depth interviews with seven informants, observation, focus group discussion, and document study, analyzed using NVivo through thematic coding, source triangulation, and technical triangulation. The findings indicate that the existing BMC demonstrates strengths in product availability, premium ingredient quality, and personal service, while facing challenges in manual transaction recording, limited physical assets, inconsistent digital marketing content, and over-reliance on the owner. Based on IFAS (2.08) and EFAS (1.17) scores, the business is positioned in Quadrant I with an SO Strategy. Four SMART Goals were formulated covering physical asset enhancement, digital operational systems, marketing and branding, and partnership network expansion, forming the basis for an applicable new BMC aligned with the business’s actual capacity to support sustainability and scalability.
ANALYSIS OF CAPITAL BUDGETING PROJECTIONS IN MAKING FUNDING INVESTMENT CONSIDERATIONS AT PT NUSKAINO Pandu Kameswara; Ratri Kurniasari; Titik Purwinarti
JRMSI - Jurnal Riset Manajemen Sains Indonesia Vol. 16 No. 1 (2025): Jurnal Riset Manajemen Sains Indonesia
Publisher : Fakultas Ekonomi, Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JRMSI.016.1.4

Abstract

PT NUSKAINO currently needs funding of IDR 5 billion through a crowdfunding funding system, however, PT NUSKAINO does not yet have ideal capital budgeting projections and risk analysis. Therefore, this research aims to test the feasibility of considering funding investment projects using the capital budgeting method along with risk analysis based on groupings of economic conditions. The research methodology used in this research is a mixed method, which involves collecting quantitative and qualitative data, integrating two forms of data, and using different designs that can include philosophical assumptions and theoretical frameworks. The results of the research show that by using capital budgeting calculation techniques, when economic conditions are stable, funding investment activities are feasible. Meanwhile, when economic conditions are weak, investment in financing activities is not feasible. Then, when economic conditions are strong, funding investment activities are feasible. The analysis that has been carried out shows that the use of the capital budgeting method can provide good benefits for companies in making investment considerations so that they do not take the wrong steps in the future. Moreover, simulating the economic conditions that will occur could be a wise step for PT NUSKAINO in considering investment funding using the crowdfunding funding system.
Co-Authors Adawiyah, Endah wardatul Adella Damayanti Wijaya Adzra Kamilah, Hana Alivsta Andini Amanda Fidienna Putri Ananda Ratu Permatha Arizal Putra Pratama Azwar _ Brigita Ruth Tamara Bunga Safira Adhliana Chandra, Yanita Ella Nilla Dewi Susilowati Dewi Winarni Dewi Winarni Susyanti Dianti Wahyu Auliyani Dina Fikri Hayati Dini Bapiani Endah Wartiningsih Endah Wartiningsih Endah Wartiningsih endah.wartiningsih@bisnis.pnj.ac.id Erlyn Rosalina Erlyn Rosalina Ernita Dian Puspasari Fauzi Mubarak Firdaus, Risya Zahrotul Firza Intania Azzahra Ghandur Dzakwan A Halid Haris Satria Putra Haris Satria Putra Husnil Barry Iis Mariam Ilhan Davala Evan Imas Chandra Pratiwi Intan Putri Fadya Kadunci Kadunci Kurniasari, Ratri Lisa Febriyanti Luluk Yuni Purnamasari Lulu Yuni Mawarta Onida Moh Zaenal Abidin Eko Putro Muhamad Athalah Ramadhan Muhamad Nabiel Fahrezi Ni Made Widhi Sugianingsih Ni Madhe Widhi Sugianingsih Nidia Sofa Nidia Sofa Nining Latianingsih Nurifa Ananda Nurul Hidayah Pandu Kameswara Pinggi Laresti Putra, Yoshua Ardy Putro, M. Zaenal Abidin Eko Rania Rahmadhanimara Rena Yolanda Restu Jati Saputro Ria Astri Kirana Ridwan Roy Tutupoho Riskon Ginting Riskon Ginting Riza Hadikusuma Riza Hadikusuma Rosalina, Erlyn Saskia Alvira Rizky Shinta Nurlita Sofa, Nidia Soraya Khairiyah Sri Ariska Putri Syafira Annisa Putri Syamsurizal Trianis Chusanawati Tuti Hartati Vivario Jethro Althoof Wahyudi Utomo Yanita Ella Nila Chandra Yanita Nilla Ella Chandra Yasmin Utami Namira Yulita Tri Haryani Yuningsih Zahra Alkania Dinillah