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All Journal International Journal of Public Health Science (IJPHS) Jurnal Manajemen Terapan dan Keuangan e-CliniC JURNAL BIOMEDIK Al-Adzka: Jurnal Ilmiah Pendidikan Guru Madrasah Ibtidaiyah Biotropika JURNAL PENDIDIKAN TAMBUSAI Jurnal Ilmiah Pendidikan dan Pembelajaran Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Untuk Masyarakat Sehat (JUKMAS) JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Kesehatan: Jurnal Ilmu- Ilmu Keperawatan, Kebidanan, Farmasi dan Analis Kesehatan Sehat Masada Jurnal Ilmiah Wahana Pendidikan Education Achievement: Journal of Science and Research Jurnal Pijar MIPA Edu Society: Jurnal Pendidikan, Ilmu Sosial dan Pengabdian Kepada Masyarakat Jurnal Psikologi Insight Berita Kedokteran Masyarakat Jurnal Teknik Industri Bakti Sekawan : Jurnal Pengabdian Masyarakat Jurnal Keperawatan 'Aisyiyah Journal of Management Entrepreneur and Cooperative jurnal Ilmu Sosial Warta Penelitian Perhubungan ECONOMETRICS: Journal of Sustainable Economics and Management Preventia : The Indonesian Journal of Public Health
Putri Puspitasari
University of lampung
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Other

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Pengaruh Keamanan Transaksi Terhadap Kepercayaan Pengguna E-Wallet pada Platform E-Commerce Putriana, Septi Giseila; Yani, Rika; Putri, Nadia Ega; Maharani, Atika; Puspitasari, Putri; Hawia, Shilvani Laratika; Putri, Liana; Destiarini
ECONOMETRICS:Journal of Sustainable Economics and Management Vol. 2 No. 2 (2026): ECONOMETRICS: Journal of Sustainable Economics and Management
Publisher : ECONOMETRICS:Journal of Sustainable Economics and Management

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The use of e-wallets in e-commerce transactions continues to increase, but on the other hand it still raises issues related to transaction security and protecting user data privacy. This community service activity is aimed at strengthening the understanding of Shopee users in Baturaja regarding the importance of maintaining account security, protecting personal data, and building a sense of trust when carrying out digital transactions. The aim of this activity is to provide education and assistance so that people are more aware of the risks of data misuse and online fraud. Implementation of activities is carried out through socialization, counseling, interactive discussions, as well as providing educational material to participants. The results of the activity showed that participants experienced an increase in understanding regarding the importance of transaction security and data privacy, accompanied by a change in attitude to being more careful in using e-wallets. Thus, this activity shows that digital education plays an effective role in supporting safer, more comfortable and trustworthy use of e-wallets.
BAGAIMANA CAMPAIGN KEAMANAN DATA MENDORONG REPURCHASE INTENTION PADA LAYANAN DIGITAL BANKING? Puspitasari, Putri; Sumarwan, Ujang; Nurhayati, Popong
Jurnal Manajemen Terapan dan Keuangan Vol. 15 No. 02 (2026): Jurnal Manajemen Terapan dan Keuangan
Publisher : Program Studi Manajemen Pemerintahan dan Keuangan Daerah Fakultas Ekonomi dan Bisnis Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jmk.v15i02.57781

Abstract

Abstrak Perkembangan layanan perbankan digital meningkatkan pentingnya keamanan data dalam membangun kepercayaan dan mempertahankan penggunaan produk simpanan. Social media campaign menjadi strategi komunikasi untuk menyampaikan informasi keamanan data sekaligus memperkuat ekuitas brand. Penelitian ini bertujuan menganalisis pengaruh social media campaign terhadap brand awareness, brand image, brand trust, dan repurchase intention, serta menguji peran mediasi brand awareness, brand image, dan brand trust. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap nasabah Bank XYZ. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Squares (SEM-PLS). Hasil penelitian menunjukkan bahwa social media campaign berpengaruh positif dan signifikan terhadap brand awareness, brand image, dan brand trust. Ketiga variabel tersebut juga berpengaruh positif dan signifikan terhadap repurchase intention serta memediasi pengaruh social media campaign terhadap repurchase intention, dengan brand trust sebagai mediator yang memberikan pengaruh tidak langsung terbesar. Penelitian ini menyimpulkan bahwa efektivitas social media campaign dalam meningkatkan repurchase intention ditentukan oleh kemampuannya membangun ekuitas brand melalui komunikasi keamanan data yang relevan, konsisten, dan dapat dipercaya. Kata kunci: Brand, data security, digital banking, repurchase intention, social media campaign
Co-Authors Abda Abda Amrullah, Jahidul Fikri Amuddin Amuddin, Amuddin Anastasia Wulandari, Anastasia Andriani Andriani Aninditya Sri Nugraheni Anisa Fitria Utami Annisak, Fadillah Askar Yunianto Aulia, Hasna Berlian, Saudi Bryan, Vicky Darmawan, Heru Darmawansyah, Farid Deris Riandi Setiawan Desi Lestari, Desi Destiarini Dewi Gunawati Dwi Retnaningsih, Dwi Eka Yusnaldi Falih Daffa, M. Febriani, Agilia Ferbuani, Dwi Harahap, Fitri Khoiroh Sayidah Hawia, Shilvani Laratika Hilmy Nasution, Fadhilah Indana, Dewi Wulan Suci Irma Nur Amalia Khairi, Ahmad Mustafa Maharani, Atika Matondang, Aflah Husnaini Murtono Murtono Nababan, Nelly Herawaty Nasution, Fadhilah Hilmy Nasution, Juni Sahla Nur Ainani, Farah Nilna Nurisolihani, Yulfa Pahlevi, Alfian Novan Parapat, Khoiriah Marta Pipih, Pipih Napisah Popong Nurhayati Pramesti, Regi Ardia Pratiwi Hariyani Putri, Pratiwi Hariyani Prayitno, Hery Prihati, Dyah Restuning Purba, Hilda Melani Putri, Liana Putri, Nadia Ega Putriana, Septi Giseila Ristianawati, Yuyun Sabina, Irlyanova Sri Maslihah Sunaryo, Merry Suparni Suparni Syahfitri, Nadia Syamsul Huda Titik Taufikurohmah Ujang Sumarwan Ulkhaira, Nabila Usiono Usiono Vanesha Rahmania Vena Jaladara Widi Astuti Wijaya, Andre Wimpie I Pangkahila Winarno . Wiraguna, AAG Yani, Rika Yanti Herawati Yuliani, Kartika Yulianto, Sigit