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Journal : Journal of Creativity Student

Fashion Students' Perception of QR Code Innovation in Argenta Nala Fashion Design Aini, Intan nur; Rachmawati, Rina
Journal of Creativity Student Vol. 9 No. 1 (2026)
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jcs.v9i1.41902

Abstract

The development of digital technology encourages the birth of new innovations in the field of fashion design, one of which is through the use of Quick Response (QR) Code as an information medium and visual elements. This innovation not only serves as a means of accessing information, but also has the potential to enrich user experience, and innovative value in fashion products. This study aims to analyze the perception of Fashion Designers students towards the innovation of implementing QR Code in Argenta Nala fashion design, by reviewing the aspects of ease of use, readability, completeness of information, user experience, and clarity of appearance. The study uses a quantitative approach with a percentage descriptive method. Data was collected through the distribution of a closed questionnaire based on the Likert scale to Fashion Designers students who had taken the Tailoring course as research respondents by calculating the percentage of data to find out the respondents' perception tendencies. The results of the study show that the application of QR Code in Argenta Nala fashion design received positive perceptions from students, with a good to very good rating category on all indicators assessed with an average percentage of 92%. QR Codes are considered easy to use, easy to scan, able to present clear information, and provide an experience to users without overriding fashion aesthetics. This study concludes that QR Code has great potential to be developed into an effective information and product recognition medium in the development of technology-based designs that are functional and user experience-oriented, especially in the context of Fashion Design.
Co-Authors Abd. Muqit Adani, Salma Putri Ade Novi Nurul Ihsani Adhi Kusumastuti Adi Satrio Ardiansyah AHMAD, RORO HASINA Aini, Intan Nur Aini, Yulis Nurul Aminudin Afandhi Anggrayni, Naura Atika Cahya Anindya Ardiansari Awitya Anggara Prabawadi Ayu Rosmayuningsih Ayu Sulasari Azizah, Aurora Sylva Brilianta Nurul B, Fitriyah Bachtiar Rachmad Sugiyono Bambang Sugeng Suryatna, Bambang Sugeng Bambang Tri Rahardjo Budi Sunarko Damayanti, Afifah Indira Dyah Nugraheny Priastuti Eka Listianing Rahayu Evana Nuzulia Pertiwi Fadhila Herdatiarni Falah, Sobah Al Fedy Setyo Pribad Fernando, Ito Firdaus, Fauzan Fitriyah, Vebriyanti Gatot Mudjiono Godham Eko Saputro Godham Eko Saputro Hadameon, Bagas Hapsari, Femita Hasanah, Nely Uswatun Hastawulan, Anastassia Wita Aryandini Hendra Dedi Kriswanto, Hendra Dedi Hufroni, Muhammad Ifa Nurhayati Ifa Nurhayati Karina, Anisya Putri Kristanti, Bela Siska Kusumastuti , Adhi Ludji Pantja Astuti Luqman Qurata Aini Mahmudi, Zaid Maulidina, Ahsani Muhidin, Ahmad Musdalifah Musdalifah Musdalifah Musdalifah Muslim, Shohib Nanik Wijayati Nindya Resha Pramesti Novitasari, Siska Nurmida Catherine Sitompul Octavianti Paramita Pamungkas, Bayu Aji Prastiwi, Arlinda Bayu Putri Ariska Maulidina Putri, Silvia Nouvelia Putri, Violitaradika Rahmawati, Meisa Retno Dyah Puspitarini Retno Sri Iswari Rhivo Essay Rama Yuherman Rosidah Rosidah Rumrapuk, Juanita T D Rusmawati, Retno Danu Sakti, Adinda Oktaviani Sandy, Yohana Avelia Saptariana - Saptiyani, Annisa Dwi Setiyaningsih, Mitta Setyari, Fidya Peni Sicilia Sawitri Sicilia Sawitri Sigit Rahmansah Sinatrya, Jatrifia Ongga Siti Fathonah Siti Fathonah Sri Endah Wahyuningsih Sri Ria Vidia Antika Sulistyaningrum, Bety Syahroni Hidayat Syib’li, Muhammad Akhid Tita Widjayanti Toto Haryadi, Toto Toto Himawan Tri Astuti Handayani Unarto, Tirto Uswatun Hasanah Vallent, Ellyta Fernanda Dwi Wibowo, Muhammad Yusuf Wicaksono, Athur Wahyu Wulansari Prasetyaningtyas Wulansari Prasetyaningtyas, Wulansari Wulansari Prawetyaningtyas, Wulansari Yogo Setiawan