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All Journal JURNAL BISNIS STRATEGI International Journal of Artificial Intelligence Research Edukasi Islami: Jurnal Pendidikan Islam IKRA-ITH ABDIMAS Iqtishoduna: Jurnal Ekonomi Islam Media Manajemen Pendidikan Majalah Ilmiah Warta Dharmawangsa Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Indonesia Berdaya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Journal Of Human And Education (JAHE) Indonesian Journal of Society Development (IJSD) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Eduvest - Journal of Universal Studies International Journal of Asian Business and Management (IJABM) IIJSE Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) Journal of Innovative and Creativity
Maria Assumpta Wikantari
Universitas Pembangunan Nasional Veteran Jakarta
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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THE EFFECT OF CUSTOMER REVIEWS, PRODUCT PRICE, AND SERVICE QUALITY ON PURCHASE DECISIONS WITH MODERATED BRAND IMAGE IN E-COMMERCE APPLICATIONS Wikantari, Maria Assumpta
JURNAL BISNIS STRATEGI Vol 32, No 1 (2023): July
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jbs.32.1.92-101

Abstract

This study aims to analyze the effect of customer reviews, product prices and service quality on purchasing decisions moderated by brand image. The population in this study is 100 residents of the city of Jakarta, whose criteria have been determined. The sample selection was carried out using a purposive sampling method, by taking 100 Jakarta residents with an age range of 20-40 years as the sample in this study.The analytical techniques used in this study are: 1) Validity Test, 2) Reliability Statistics, 3) Classical Assumption Test consisting of Normality Test, Multicollinearity Test, Heterocystista Test, Autocorrelation Test, 4) Multiple Linear Regression, 5) Hypothesis Test consisting of from Coefficient Test and Partial Influence Test (t) and MRA.The results of this study indicate that customer reviews have no effect on purchasing decisions, this is evidenced by the t value of 0.747. Product prices have a significant effect with a t-value of 0.460. Service quality has a partial effect on purchasing decisions with a t value of 3.378. Customer reviews, product prices and service quality simultaneously influence purchasing decisions with an f value of 4.451. Brand image cannot mediate the relationship between customer reviews, product prices, service quality on purchasing decisions, and none of them are significant
SOSIALISASI PENGGUNAAN E-WALLET PADA UMKM DI OBJEK WISATA SITU RAWA BESAR KOTA DEPOK Setyastanto, Albertus Maria; Wikantari, Maria Assumpta; Pamungkas, Adhis Darussalam; Leksono, Ari Wahyu
Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa Vol 3, No 2 (2024): Jurnal PKM Batasa
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/pkmbatasa.v3i2.2759

Abstract

Di era modern, platform pembayaran secara digital mempermudah pembeli dan penjual dalam melakukan transaksi jual – beli. Era masyarakat 4.0 ditandai dengan munculnya teknologi yang dapat membantu banyak hal bagi manusia, tetapi gagasan tersebut menuntut manusia untuk dapat beradaptasi dengan teknologi tersebut. Konsumen tidak akan tertarik untuk membeli produk yang ditawarkan jika para pelaku UMKM tidak tahu manfaat dari platform pembayaran digital. Tujuan dari program sosialisasi edukasi adalah untuk meningkatkan pengetahuan pelaku UMKM di Situ Rawa Besar Kota Depok tentang manfaat dari platform pembayaran digital melalui pemanfaatan e-wallet. Tujuannya adalah untuk meningkatkan pengetahuan mereka tentang bagaimana memanfaatkan e-wallet sebagai alternatif alat pembayaran digital di tengah pandemi, sehingga meningkatkan efektivitas dan menarik konsumen untuk melakukan transaksi. Strategi komunikasi diterapkan kepada pemilik usaha mikro kecil dan menengah (UMKM). Manfaat dari sosialisasi ini, yang akan membantu para pelaku UMKM meningkatkan penjualan dan mampu bersaing dalam perkembangan zaman saat ini. Hasil dari kegiatan PkM yaitu pelaku UMKM di objek wisata Situ Rawa Besar, Kota Depok sudah mengetahui manfaat menggunakan e-wallet sebagai alternatif metode pembayaran non-tunai. Hal tersebut dilihat dari tiga indikator penilaian yaitu pengetahuan, keterampilan, dan kesadaran.
PENGENALAN KEWIRAUSAHAAN DIGITAL DI PONDOK PESANTREN DAARUSSALAAM KOTA DEPOK Fitri, Najihatul; Setyastanto, Albertus Maria; Leksono, Ari Wahyu; Wikantari, Maria Assumpta
Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa Vol 4, No 1 (2025): Jurnal PKM Batasa
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/pkmbatasa.v4i1.3477

Abstract

Pondok Pesantren memainkan peran yang semakin penting dalam membentuk generasi muda yang tidak hanya religius tetapi juga mandiri secara ekonomi. Dalam konteks ini, kewirausahaan di kalangan santri, terutama melalui platform digital seperti marketplace, menjadi tren yang semakin berkembang. Program pelatihan kewirausahaan yang dilaksanakan oleh Pondok Pesantren Daarussalaam Kota Depok bertujuan untuk mengembangkan keterampilan wirausaha santri dengan menggunakan marketplace sebagai alat praktik. Menggunakan metode Participatory Rural Appraisal (PRA), kegiatan ini melibatkan 30 orang santri untuk mengidentifikasi potensi dan mengembangkan minat wirausaha mereka. Pelatihan yang dilakukan mencakup teori kewirausahaan, demonstrasi berjualan di platform Shopee dan Tokopedia, serta evaluasi mengenai perkembangan minat dan keterampilan berwirausaha. Hasilnya, kegiatan ini berhasil meningkatkan pemahaman dan motivasi santri untuk terjun ke dunia bisnis. Melalui pengalaman langsung dalam berjualan secara online, santri tidak hanya mengembangkan keterampilan teknis, tetapi juga memupuk nilai-nilai integritas dan etika bisnis yang sesuai dengan ajaran Islam. Program ini menunjukkan bahwa dengan dukungan teknologi, pesantren dapat mencetak generasi wirausaha yang tidak hanya mampu berkompetisi di pasar global, tetapi juga memberikan kontribusi positif bagi pembangunan ekonomi Indonesia.
Segmenting, Targeting, and Positioning Analysis of Platinum iB KPR Purchase Decisions with Murabahah Agreement Wikantari, Maria Assumpta; Judijanto, Loso; Syamsuri, Helmy; Dhamayanti, Sylvia Kartika; Supriadi, Yudi Nur
IQTISHODUNA: Jurnal Ekonomi Islam Vol. 13 No. 2 (2024): October
Publisher : LPPM, Universitas Islam Syarifuddin Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54471/iqtishoduna.v13i2.2632

Abstract

The increasing competition demands competitive advantage that should be owned by each company and requires a proper marketing strategy. The number of competitors is increasingly making consumers have many alternative options to get a product that is in accordance with expectations. BTN syariah is consistent in its core business namely housing finance in accordance with the visit of Bank BTN itself which is the leading bank in financing with mortgage products or residential financing. This purpose of this study aims to analyze and examine the factors of segmenting, targeting and positioning aspect on consumer purchase decisions of iB Platinum KPR product with murabahah contracts at BTN Syariah Mataram Branch Office. The research used the quantitative with regression analysis method. The sampling method used purposive sampling and the number of samples used in this study amounted to 55 respondents source was distribution online questionnaires via WhatsApp to Customers of BTN Syariah who had purchased KPR Platinum iB with murabahah contract. The data were analysed used IBM SPSS version 22 and analysis was carried out by several tests such as validity test, realibility test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that the segmenting, targeting and positioning, has a significant effect on purchase decisions of iB Platinum KPR product with murabahah contracts at BTN Syariah Mataram Branch Office. The findings of this study can be reference uses as a reference for future researchers  who will study similar problems. This research can also be a reference for companies to always be able to maintain aspects of segmenting, targeting and positioning aspect in designing and determining effective and efficient markering policies.
Smartphone Repurchase Decisions Mediated by Customer Satisfaction Prihantini, Prihantini; Manggabarani, Alfatih Sikki; Wikantari, Maria Assumpta
Quantitative Economics and Management Studies Vol. 5 No. 6 (2024)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems2935

Abstract

This research analyzes smartphone repurchase decisions occurred in the Jabodetabek area. The aim of this research is to determine, analyze, and prove whether lifestyle, brand preference, and brand awareness affects smartphone repurchases, as well as to examine the effect of lifestyle, brand preference, and brand awareness on smartphone repurchases mediated by customer satisfaction. This research used quantitative method by distributing questionnaires to 215 smartphone user customers in the Jabodetabek area using the Structural Equation Modeling (SEM) method with the Partial Least Square (PLS) alternative with the Smart-PLS 4.0 program. The results of data analysis indicate that: Lifestyle and brand awareness have a significant influence on the decision to repurchase a smartphone, and brand preference does not have a significant influence on the decision to repurchase a smartphone. The research also found that lifestyle, brand preference, and brand awareness have a significant influence on smartphone repurchase decisions mediated by customer satisfaction.
The Influence of Brand Image, Information Quality and Celebrity Endorsers on Purchasing Decisions on Instragram Frans Sudirjo; Ridwansyah Ridwansyah; Tessa Handra; Maria Assumpta Wikantari; Aat Ruchiat Nugraha
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 4 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4632

Abstract

Nowadays, the development of technology is increasingly advanced, many business people use digital platforms as marketing strategy tools. Social media is now used to introduce a product or service from a company, organization, or government. Along with the development of technology and information, nowadays many online shops have sprung up in various groups, from teenagers to adults. One of the local companies that uses Instagram social media to spread information about their company's products is Erigo. This study aims to analyze and examine the influencing factors of brand image, information quality and celebrity endorser on purchasing decisions of Erigo Brand products in Instagram. The method of research is using the quantitative and regression analysis. The sampling method used purposive sampling and the number of samples used in this study amounted to 80 respondents The source was the distribution of online questionnaires via WhatsApp to customers who had purchased Erigo brand products through Instagram. The data were analyzed with IBM SPSS version 22 and was carried out by several tests such as validity test, reliability test, classic assumption test, linear regression analysis and coefficient of determination test. The results of this study indicate that the brand image, information quality and celebrity endorser have a significant and positive effect partially or simultaneously on purchasing decisions of Erigo brand products. Meanwhile, brand trust can provide the most dominant influence on purchasing decisions of Erigo brand products.  
Analysis of Digital Marketing Determinants on Customer Loyalty with Customer Satisfaction, Online Promotion and Customer Experience as Mediation Variables Maria Assumpta Wikantari
International Journal of Economics Development Research (IJEDR) Vol. 4 No. 5 (2023): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v5i2.4661

Abstract

The study's objective is to examine how digital marketing affects customer loyalty, using customer happiness, online advertising, and customer experience as mediating factors for Jakartan Ice Cream Mixue consumers. One hundred randomly selected Ice Cream Mixue customers in Jakarta served as the study's sample. After data processing using SEM Amos 25, research findings indicate that: (1) Digital marketing has no influence on online promotion, but has a favorable and significant impact on customer satisfaction and the whole Ice Cream Mixue experience for customers in Jakarta. (2) The online and customer experience, along with customer happiness, have a noteworthy and favorable impact on the customer loyalty of Ice Cream Mixue patrons in Jakarta. It is allowed for digital marketing to have an indirect impact on customer loyalty through improving customer satisfaction among Ice Cream Mixue customers in Jakarta. (4) It is disputed that online advertising serves as a mediating variable in the indirect impact of digital marketing on the customer loyalty of Ice Cream Mixue customers in Jakarta. (5) It is rejected that customer experience serves as a mediating variable in the indirect impact of digital marketing on the customer loyalty of Ice Cream Mixue customers in Jakarta.
The Influence of the Service Marketing Mix on the Purchase Decision of Feb Uki Services With Social Media as a Variable Moderation on Promotions Napoleon Sinaga; Iwan Kresna Setiadi; Maria Assumpta Wikantari; Fenny B.N.L Tobing
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 2 (2025): Dinasti International Journal of Economics, Finance & Accounting (May-June 2025
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i2.4236

Abstract

This study aims to investigate the influence of the service marketing mix on purchase decisions at the Faculty of Economics and Business at UKI, with social media as a moderation variable in promotion. Data were collected through surveys of students selecting programs at the faculty. Hypothesis testing results indicate that product, price, place, physical evidence, and administrative processes do not significantly influence purchase decisions. However, promotion and personal factors significantly affect purchase decisions, with promotion showing a significant positive path coefficient. Furthermore, social media, as a moderation variable in promotion, also significantly influences purchase decisions. The implications of these findings underscore the need for marketing strategies focused on promotion through social media to enhance attractiveness and positive influence on prospective students at FEB UKI. This study contributes to understanding the dynamics of service marketing in higher education contexts, utilizing social media as a primary tool to achieve marketing objectives.
Measuring Customer Loyalty Using Net Promoter Score: Analysis in Insurance Companies Marin, Nauva; Assumpta Wikantari, Maria; Nur Supriadi, Yudi
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51626

Abstract

The insurance industry operates in a highly competitive environment, where understanding customer loyalty is crucial for strategic business development. The Net Promoter Score (NPS) serves as a key performance indicator to gauge customer loyalty by measuring their likelihood to repurchase and recommend services. This study focuses on analyzing NPS implementation in Indonesian insurance companies to identify factors influencing customer loyalty and areas for improvement. The research objectives include evaluating the impact of customer experience, market segmentation, and loyalty-supporting factors on NPS scores. Data were collected through an NPS survey conducted from May to September 2023, targeting 1,195 valid respondents from 25 branches across Indonesia. The survey assessed customer perceptions across 13 product and service dimensions, including product diversity, claim process ease, and digital service support. Findings revealed an NPS score of 62.43, significantly higher than the industry average, indicating strong customer loyalty. Key strengths included certainty of benefits and clarity of service flow, while weaknesses were identified in digital service support and claim settlement speed. Segmentation analysis showed variations in loyalty by customer type, gender, age, and tenure. The study highlights the need for targeted improvements in digital services and claims processes, alongside better data distribution across branches. Implications suggest that insurers can enhance loyalty by addressing identified weaknesses and leveraging strengths in promotional campaigns. This research provides foundational insights into NPS effectiveness in Indonesia’s insurance sector, offering actionable recommendations for industry practitioners
The Influence of E-Wom on Purchase Decisions is Mediated by The Brand Image of Laptop Products on Consumers in E-Commerce Zul Yusri, Hilman; Sikki Manggabarani, Alfatih; Assumpta Wikantari, Maria
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4158

Abstract

This study aims to influence of e-wom on purchase decisions is mediated by the brand image of laptop products on consumers in e-commerce. This type of research is quantitative. The purposive sampling method was used in this study. This study uses a type of quantitative data quantitative data is a type of numerical data that can be analyzed with statistics, to prove the hypothesis set. This research uses primary and secondary data sources. Primary data was collected by distributing a questionnaire to online laptop buyers via Google Form that included factors such as their purchase decisions, brand image, and e-wom. Secondary data from several journals related to the research subject. This study analyzes laptop buyers, especially those who make purchases through the internet, which occur in the three largest online marketplaces in Indonesia. The researcher used non-parametric inferential statistics with SmartPLS version 4.0. E-WOM has a significant influence on laptop purchase decisions in e-commerce. This indicates that e-WOM is an element that increases consumers' decision to choose laptops sold in Indonesian e-commerce. Brand image has a significant influence on laptop purchase decisions in e-commerce. This means that brand image is a factor that increases consumer decisions to buy laptops in Indonesian e-commerce. E-WOM has a significant influence on purchasing decisions through laptop brand image in e-commerce.
Co-Authors Aat Ruchiat Nugraha Adhis Darussalam Pamungkas Afif Alfiyanto Albertus Maria Setyastanto Alfatih S. Manggabarani Alfatih S. Manggabarani Apit Fathurohman Apit Fathurohman Aprih Santoso Ari Wahyu Leksono Arif Setiawan Asep Sugara Bernadin Dwi M Br Pinem, Dahlia Br.Pinem, Dahlia Briliana, Vita Dahlia Br. Pinem Desmintari Diah Nurdiana Fenny B.N.L Tobing Fitri Hidayati Fitri, Najihatul Frans Sudirjo Helmy Syamsuri, Helmy Irpan Irpan IRPAN IRPAN, IRPAN Ivan Riyadi Iwan Kresna Setiadi Jubaedah Nawir Judijanto, Loso Karnawi Kamar, Karnawi Khoerunisa, Mutia Kuswardani, D.C. Leksono, Ari Wahyu Manggabarani, Alfatih Sikki Maria Jashinta Elisabet Hamboer Marin, Nauva Muh. Arfah Muhammad Guntur Muhammad Imanuddin Napoleon Sinaga Pamungkas, Adhis Darussalam Prabantarikso, Mahelan Praptiningsih Praptiningsih Prasetyo Hadi Prihantini Prihantini Puspa Rini Ridwansyah Ridwansyah Rivaldo Yulinchton, Markus Rouse Riyadi Putri Samosir, Alfonso Sembiring, Bobby Rafael Setyastanto, Albertus Maria Sikki Manggabarani, Alfatih Sugara, Asep Sylvia Kartika Dhamayanti Syofyan, Renggi Agus Tessa Handra Triwahyono, Bambang Wyati Saddewisasi YUDI NUR SUPRIADI Zul Yusri, Hilman