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All Journal JURNAL BISNIS STRATEGI International Journal of Artificial Intelligence Research Edukasi Islami: Jurnal Pendidikan Islam IKRA-ITH ABDIMAS Iqtishoduna: Jurnal Ekonomi Islam Media Manajemen Pendidikan Majalah Ilmiah Warta Dharmawangsa Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Indonesia Berdaya Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Quantitative Economics and Management Studies Ilomata International Journal of Social Science Batara Wisnu : Indonesian Journal of Community Services Yudishtira Journal : Indonesian Journal of Finance and Strategy Inside Journal Of Human And Education (JAHE) Indonesian Journal of Society Development (IJSD) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Cerdika: Jurnal Ilmiah Indonesia Eduvest - Journal of Universal Studies International Journal of Asian Business and Management (IJABM) Journal of Social Science and Business Studies IIJSE Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) Journal of Innovative and Creativity Sosio e-kons
Maria Assumpta Wikantari
Universitas Pembangunan Nasional Veteran Jakarta
Religion Aerospace Engineering Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Veterinary Other

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Peran Kualitas Pelayanan Terhadap Kepuasan Konsumen (Studi Kasus Pada Toko Sepatu New Hunteria Kota Depok) Setyastanto, Albertus Maria; Wikantari, Maria Assumpta; Leksono, Ari Wahyu; Pamungkas, Adhis Darussalam; Syofyan, Renggi Agus
Jurnal Warta Dharmawangsa Vol 18, No 2 (2024)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/wdw.v18i2.4448

Abstract

Development of Economic Independence of Persons with Disabilities through Literacy, Education and Marketing Digitalization Practices in Support of Sustainable Development Goals (SDGs) Mardiatmi, Bernadin Dwi; Triwahyono, Bambang; Br Pinem, Dahlia; Assumpta Wikantari, Maria; Khoerunisa, Mutia; Sembiring, Bobby Rafael; Samosir, Alfonso
Indonesian Journal of Society Development Vol. 3 No. 4 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijsd.v3i4.9759

Abstract

This community service activity aims to provide solutions that can improve skills for people with disabilities in Yayasan Pendidikan Budi Daya Kasih students as target partners and as proof that academics are present to support Sustainable Development Goals, especially the economic and social empowerment of people with disabilities. The methods used are literacy, pre-test, post-test, and practice of making shops on e-commerce platforms. In general, the results of the marketing digitalization literacy training for students with disabilities at the Budi Daya Kasih Education Foundation have increased the knowledge, skills, and motivation of the Budi Daya Kasih Education Foundation. This is reflected in the increase in pre-test scores with an average of 5.51 increasing to 7.26 in the post-test. In addition, participants successfully created a store account on the Tokopedia platform
Literasi Keuangan UKM di Kota Depok Wikantari, Maria Assumpta; Br.Pinem, Dahlia; Desmintari, Desmintari
Indonesia Berdaya Vol 3, No 4: August-October 2022
Publisher : UKInstitute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47679/ib.2022304

Abstract

Edukasi digitalisasi kepada pelaku UMKM Belimbing kota Depok diharapkan dapat memastikan bahwa pelaku UMKM dapat memaksimalkan internet sebagai media untuk membantu mengembangkan bisnis mereka.  Hal yang paling sederhana dilakukan oleh pelaku UMKM telah membuat web site gratis untuk usahanya.  Memaksimalkan website sangat penting untuk memasarkan produknya supaya memudahkan para konsumen untuk membeli produk UKM tersebut.  Pelaku UMKM dapat menerima masukan apa yang diinginkan pelanggan terhadap produk yang dijual dan dapat mengevaluasi bisnis mereka setiap waktu dengan komentar para pelanggan. Digitalisasi informasi dengan menggunakan komputer juga dapat didukung oleh peralatan tambahan seperti mesin pemindai atau scanner yang dapat menerjemahkan foto atau gambar di atas kertas yang bersifat analog, kemudian memasukkannya ke dalam sistem komputer dan mengubahnya menjadi gambar atau foto dengan  dengan format digital. Telepon genggam juga dapat melakukan digitalisasi informasi berupa foto, video dan pesan suara. Masyarakat dapat merekam berbagai suara atau mengambil gambar dan video dari kejadian yang sedang berlangsung di sekitar mereka. Suara dan kejadian tersebut bersifat analog karena dapat dilihat dan dirasakan oleh pancaindra manusia. Kemudian telepon genggam memasukkan suara dan kejadian tersebut ke dalam kotak penyimpanan atau storage, terjadi digitalisasi informasi di dalam telepon genggam tersebut.
Implementation of Islamic Religious Education Teacher Performance Monitoring at Junior High School Supriadi, Yudi Nur; Irpan, Irpan; Wikantari, Maria Assumpta; Fathurohman, Apit; Sugara, Asep
Edukasi Islami: Jurnal Pendidikan Islam Vol. 12 No. 02 (2023): Edukasi Islami: Jurnal Pendidikan Islam
Publisher : Sekolah Tinggi Agama Islam Al Hidayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30868/ei.v12i02.5785

Abstract

This article examines the effect of implementing Islamic Religious Education (PAI) academic supervision on the performance of PAI teachers in junior high schools (SMP). This research uses a qualitative approach with a case study method in two junior high schools in Barito Kuala Regency, South Kalimantan Province. The research data were collected through observation, interviews, and documentation and analyzed using the Kirkpatrick evaluation model. The results showed that PAI academic supervision in junior high schools is still not optimal because various factors, such as competence, motivation, work environment, and facilities, influence it. However, PAI academic supervision also positively impacts the performance of PAI teachers in junior high schools, such as improving the quality of learning, developing student potential, and job satisfaction. This article provides recommendations for PAI supervisors, principals, PAI teachers, and other relevant parties in improving PAI academic supervision in junior high schools, as well as a reference for future research related to the same or similar topics.
The Effect of Social Media Marketing on Purchase Decisions Moderated by Product Quality Wikantari, Maria Assumpta
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 5 No 2 (2022): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v5i2.2149

Abstract

The study aims to determine the effect of social media marketing on purchase decisions moderated by product quality at McDonald’s/ McD. This research is considered as causal effect research. The respondents are 100 consumers of McD obtained by incidental sampling technique. The results of the data analysis of this research are (1) there is a significant positive effect between social media marketing variables and purchasing decisions, (2) there is a significant positive effect between McD’s product quality variables and consumer purchasing decisions, and (3) there is also a significant positive effect between the purchasing decision variables and social media strengthened by the quality of McD’s products which are able to moderate the two variables.
Why Consumers Choose Counterfeits: An Integrated Model of Psychological and Social Determinants Mardiatmi, Bernadin Dwi; Wikantari, Maria Assumpta; Pusporini, Pusporini; Argo, Jenji Gunaedi; Khoerunisa, Mutia
Journal of Social Science and Business Studies Vol. 3 No. 4 (2025): JSSBS
Publisher : Yayasan Gema Bina Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61487/jssbs.v3i4.204

Abstract

Counterfeit consumption has become a global issue that undermines intellectual property rights, damages brand equity, and influences consumer behavior across markets. This study aims to analyze the behavioral characteristics influencing consumers’ purchase decisions for counterfeit products, particularly within the Indonesian context. Using the Theory of Planned Behavior (TPB), Self-Determination Theory (SDT), Neutralization Theory, and Perceived Value Theory as analytical frameworks, the research investigates how attitudes, social influence, novelty seeking, status consumption, brand consciousness, perceived risk, and personal integrity shape purchase intentions. A quantitative survey of 240 Indonesian consumers who have purchased or been exposed to counterfeit products was conducted, and data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4.0. The findings reveal that attitude, social influence, novelty seeking, and brand consciousness have significant positive effects on counterfeit purchase intention, while perceived risk and integrity exhibit weaker or negative effects. Awareness mediates these relationships, reducing purchase likelihood when ethical and legal knowledge is high. The study contributes theoretically by extending TPB with psychological and social-value constructions and offers managerial implications for policy, education, and anti-counterfeiting strategies.  
Provinsi Sulawesi Barat dalam Bayang Kemiskinan dan Stunting: Dampaknya terhadap Pembangunan Manusia Adhis Darussalam Pamungkas; Maria Assumpta Wikantari; Rouse Riyadi Putri; Albertus Maria Setyastanto; Ari Wahyu Leksono
Journal of Innovative and Creativity Vol. 5 No. 3 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i3.4286

Abstract

Indeks Pembangunan Manusia merupakan indikator penting dalam mengukur kualitas hidup masyarakat yang mencakup aspek pendidikan, kesehatan, dan standar hidup layak. Kemiskinan dan stunting dipandang sebagai dua faktor utama yang dapat menghambat peningkatan IPM. Penelitian ini bertujuan untuk menganalisis pengaruh kemiskinan dan prevalensi stunting terhadap Indeks Pembangunan Manusia (IPM) di Provinsi Sulawesi Barat pada tahun 2018–2023. Metode yang digunakan dalam penelitian ini adalah metode regresi berganda. Analisis dilakukan dengan menggunakan model regresi berganda untuk menguji pengaruh masing-masing variabel terhadap IPM. Hasil penelitian menunjukkan bahwa kemiskinan berpengaruh negatif dan signifikan terhadap Indeks Pembangunan Manusia. Sementara itu, prevalensi stunting juga menunjukkan pengaruh negatif yang signifikan terhadap IPM. Secara simultan, kedua variabel tersebut secara bersama-sama mempengaruhi tingkat IPM di Provinsi Sulawesi Barat. Temuan ini menegaskan pentingnya kebijakan pemerintah dalam menurunkan angka kemiskinan dan mengurangi prevalensi stunting guna meningkatkan kualitas pembangunan manusia secara menyeluruh di daerah tersebut.
Measuring Customer Loyalty Using Net Promoter Score: Analysis in Insurance Companies Nauva Marin; Maria Assumpta Wikantari; Yudi Nur Supriadi
Eduvest - Journal of Universal Studies Vol. 5 No. 7 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i7.51626

Abstract

The insurance industry operates in a highly competitive environment, where understanding customer loyalty is crucial for strategic business development. The Net Promoter Score (NPS) serves as a key performance indicator to gauge customer loyalty by measuring their likelihood to repurchase and recommend services. This study focuses on analyzing NPS implementation in Indonesian insurance companies to identify factors influencing customer loyalty and areas for improvement. The research objectives include evaluating the impact of customer experience, market segmentation, and loyalty-supporting factors on NPS scores. Data were collected through an NPS survey conducted from May to September 2023, targeting 1,195 valid respondents from 25 branches across Indonesia. The survey assessed customer perceptions across 13 product and service dimensions, including product diversity, claim process ease, and digital service support. Findings revealed an NPS score of 62.43, significantly higher than the industry average, indicating strong customer loyalty. Key strengths included certainty of benefits and clarity of service flow, while weaknesses were identified in digital service support and claim settlement speed. Segmentation analysis showed variations in loyalty by customer type, gender, age, and tenure. The study highlights the need for targeted improvements in digital services and claims processes, alongside better data distribution across branches. Implications suggest that insurers can enhance loyalty by addressing identified weaknesses and leveraging strengths in promotional campaigns. This research provides foundational insights into NPS effectiveness in Indonesia’s insurance sector, offering actionable recommendations for industry practitioners
Analisis Forecasting Penjualan Pupuk Bersubsidi Menggunakan Metode Peramalan Dekomposisi Time Series PT Pupuk Indonesia Persero Markus Rivaldo Yulinchton; Alfatih S. Manggabarani; Maria Assumpta Wikantari; Prasetyo Hadi
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8212

Abstract

The purpose of this study is to provide the best forecasting solution related to subsidized fertilizers at PT Pupuk Indonesia. This research is quantitative in nature, utilizing secondary data from the Annual Report of PT Pupuk Indonesia (Persero). The study employs the Weighted Moving Average (WMA) calculation method with weights of 3, 5, and 7, and uses the Mean Absolute Percentage Error (MAPE) index to measure the accuracy of the generated data. The analysis results indicate that the sales forecasting using the WMA method with weights of 3, 5, and 7 can be recommended, as the MAPE values fall within the range of 10%-20%, which is categorized as having good predictive capability.
The Impact of Sponsorship and Customer Engagement on Brand Awareness: The Mediating Role of Brand Image Ayu Syispratiwi; Prasetyo Hadi; Maria Assumpta Wikantari
Ilomata International Journal of Social Science Vol. 7 No. 3 (2026): July 2026
Publisher : Yayasan Ilomata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijss.v7i3.2192

Abstract

Intensifying competition in the food and beverage industry has heightened the strategic relevance of sponsorship activities and customer engagement in shaping consumer-based brand outcomes. This study examines the statistical associations between sponsorship programs, customer engagement, and brand awareness, with brand image positioned as an intervening construct, within the specific context of PT Wingsfood’s Mie Sedaap product sampling program in Mampang. Employing a quantitative research design, the study utilized purposive sampling to collect data from N = 280 respondents who had participated in the sampling program. Data analysis was conducted using Partial Least Squares Structural Equation Modeling (PLS-SEM) with a bootstrapping procedure to assess the significance of the hypothesized relationships. The findings reveal that sponsorship and customer engagement are statistically associated with brand awareness, both directly and indirectly through brand image as a mediating variable. These results underscore the importance of integrating experiential marketing initiatives with interactive consumer engagement strategies to strengthen brand positioning in highly competitive markets.
Co-Authors Aat Ruchiat Nugraha Adhis Darussalam Pamungkas Afif Alfiyanto Albertus Maria Setyastanto Alfatih S. Manggabarani Anastasia Bernadin Dwi Mardiatmi Mardiatmi Apit Fathurohman Apit Fathurohman Aprih Santoso Ari Wahyu Leksono Arif Setiawan Asep Sugara Ayu Syispratiwi Bernadin Dwi M Br Pinem, Dahlia Br.Pinem, Dahlia Dahlia Br. Pinem Desmintari Diah Nurdiana Fenny B.N.L Tobing Fitri Hidayati Fitri, Najihatul Frans Sudirjo Helmy Syamsuri, Helmy Irpan Irpan IRPAN IRPAN, IRPAN Ivan Riyadi Iwan Kresna Setiadi Jenji Gunaedi Argo Jubaedah Nawir Judijanto, Loso Karnawi Kamar Khoerunisa, Mutia Kuswardani, D.C. Leksono, Ari Wahyu Mahelan Prabantarikso Manggabarani, Alfatih Sikki Maria Jashinta Elisabet Hamboer Markus Rivaldo Yulinchton Muh. Arfah Muhammad Guntur Muhammad Imanuddin Napoleon Sinaga Nauva Marin Nurendah Shinta Rachmawati Pamungkas, Adhis Darussalam Praptiningsih Praptiningsih Prasetyo Hadi Prasetyo Hadi Prihantini Prihantini Puspa Rini Pusporini, Pusporini Ridwansyah Ridwansyah Rouse Riyadi Putri Saddewisasi, Wyati Samosir, Alfonso Santy Devipel Nainggolan Sembiring, Bobby Rafael Setyastanto, Albertus Maria Sikki Manggabarani, Alfatih Sugara, Asep Sylvia Kartika Dhamayanti Syofyan, Renggi Agus Tessa Handra Triwahyono, Bambang VITA BRILIANA YUDI NUR SUPRIADI Yudi Nur Supriadi Zul Yusri, Hilman