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Promotion Strategy to Increase Room Occupancy during the Covid-19 Pandemic Ni Made Diantari; Ni Nyoman Triyuni; I Ketut Astawa; Nyoman Mastiani Nadra; A. Agung Putu Swabawa
International Journal of Travel, Hospitality and Events Vol. 1 No. 1 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i1.4

Abstract

ABSTRACT Purpose: The purpose of this research is to identify the suitable promotion strategy that can be implemented to increase room occupancy during the Covid-19 pandemic at Pramana Watu Kurung Resort Ubud, Bali, Indonesia. Research methods: Data collection methods used are participation observation, semi-structured interviews, documentation, and questionnaires. The questionnaire was distributed to 10 informants from the head of department who were determined by purposive sampling technique. Data analysis technique used is descriptive qualitative analysis, SWOT analysis, Internal Factor Analysis Summary (IFAS), External Factor Analysis Summary (EFAS), Internal-External Matrix (IE), SWOT Matrix, and Quantitative Strategic Planning Matrix (QSPM) analysis. Findings: The internal factors with IFAS score 2,71 and external factors with EFAS score 2,05 can be known if the current position of promotion strategy in cell V, which is in the growth and stability with horizontal integration. SWOT analysis resulted in 8 alternative promotion strategies with a suitable promotion strategy that can be implemented to increase room occupancy during the Covid-19 pandemic is to collaborate with competitors with the highest TAS (Total Attractive Score) value, 144.67 that obtained from QSPM analysis. Implication: Pramana Watu Kurung Resort Ubud must do collaborate with competitors as a suitable promotion strategy to increase room occupancy. The collaboration aims to create profits through sharing the resources of each company to reduce costs and create new innovations. Keywords: promotion strategy, room occupancy, Covid-19 pandemic.
The Handling of Linen Needs in the Context of Cleanliness, Health, Safety, and Environment Sustainability Zainal Hasan; Ni Luh Eka Armoni; I Wayan Basi Arjana; Ni Nyoman Triyuni; Kanah; Wahyuning Dyah
International Journal of Travel, Hospitality and Events Vol. 1 No. 2 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i2.11

Abstract

ABSTRACT Purpose: The purpose of this study was to analyze the needs and the handling of room linen at a five-star hotel located in Nusa Dua area, Bali, Indonesia, in the context of CHSE (cleanliness, health, safety, and environment sustainability). Research methods: The method used in this research is a qualitative method using descriptive data both in writing and orally from respondents through field observations, interviews, and documentation. Results and discussion: The housekeeping department's linen management system at the hotel has not met linen management standards. The availability of existing Linen with a theoretical method of at least 3 par stocks was found to be lacking in the number of linen and the way the linen was handled was still not in accordance with existing procedures. Implication: Handling of room linen needs to be improved to get optimal results and it is necessary to increase the number of linens so that hotel operations can run more effectively and efficiently and do not force linen that is no longer suitable for use to be reused. Keywords: linen, par stock, CHSE, hotel.
Implementation of E-Service Quality at Front Office Department to Increase Guest Satisfaction Ni Made Nitha Balistha; I Ketut Sutama; Ida Ayu Elistyawati; I Gede Mudana; Ni Nyoman Triyuni; Ni Made Ernawati
International Journal of Travel, Hospitality and Events Vol. 1 No. 3 (2022): International Journal of Travel, Hospitality and Events
Publisher : The Postgraduate School of Tourism Sahid Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56743/ijothe.v1i3.171

Abstract

Purpose: The purpose of this research is to know the implementation of e-service quality Front Office Department in increasing guest satisfaction at a 5-star hotel located in Ubud, Bali. Research methods: The data analysis techniques used in this research are servqual (service quality) and IPA (Importance Performance Analysis). Results and discussions: The results of the research from servqual (service quality) show that the positive servqual score gap is more than the negative servqual score gap, where overall the e-service quality implemented at the hotel has provided satisfaction to guests and showed good service. Meanwhile, the results of the IPA (Importance Performance Analysis) research show that indicators that need to be improved are the availability of products displayed on electronic media (Q6) and consumer personal data protected on electronic media (Q7). Implication:  indicators that need to be maintained in this research are information related to credit cards or payments that can be guaranteed security carried out by FO Staff (Q8), FO Staff handle guest complaints quickly and swiftly (Q9), Hotels have a refund mechanism (refunds). for payment transactions (Q10) and the hotel has 24 hours customer service by the FO Staff (Q11).   Keywords: E-service quality, guest satisfaction, front office department.
Sustainable Tourism through the Tri Hita Karana Concept Subrata, Kadek Diana Agustini Putri; Triyuni, Ni Nyoman; Septevany, Elvira
ASEAN Journal on Hospitality and Tourism Vol. 23 No. 1 (2025):
Publisher : Centre For Tourism Planning and Development

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5614/ajht.2025.23.1.05

Abstract

This study examines how the implementation of the Tri Hita Karana (THK) concept can support sustainable tourism. The participants for this study were selected using a purposive sampling technique. Data collection was conducted through observations and interviews. The data analysis method employed qualitative research techniques, including transcription, data reduction, data presentation, and drawing conclusions. The results of this study reveal that Anantara Uluwatu Bali Resort has successfully implemented the THK concept, as evidenced by the fulfillment of all indicators related to Parhyangan, Pawongan, and Palemahan. However, several indicators within the Pawongan and Palemahan aspects have not been fully optimized. These include the relationship between internal employees and management within the hotel, as well as the company's involvement in environmental conservation efforts. Based on these findings, this research suggests that further development of the Pawongan (human) and Palemahan (environmental) aspects is necessary to support sustainable economic, social, cultural, and environmental tourism.
Co-Authors A. Agung Putu Swabawa A. Agung Putu Swabawa A.A. Ketut Agung Cahyawan W Adryansyah Pakpahan Ayu Widya Wulandari Budi Susanto Desak Koming Sundari Dewa Made Suria Antara Gde Yudhie Adhitya Surya Pratama Gede Ginaya I Gde Agus Jaya Sadguna I Gede Mangku Setiawan I Gede Mudana I Gusti Agung Mas Krisna Komala I Gusti Agung Mas Krisna Komala Sari I Gusti Made Wendri I Gusti Putu Sutarma I Ketut Alit Widiana I Ketut Astawa I Ketut Astawa I Ketut Budarma I Ketut Dika I Ketut Suarja I Ketut Suarta I Ketut Suja I Ketut Sutama I Ketut Sutama I Nyoman Mei Rejeki I Nyoman Meirejeki I Nyoman Rajin Aryana I Nyoman Winia I Putu Bayu Andreawan I Putu Budiarta I Putu Budiarta I Putu Dio Oscar Pramudia I Putu Surya Anggana I Wayan Ade Nugraha I Wayan Basi Arjana I Wayan Basi Arjana Ida Ayu Elistyawati Ida Ayu Elistyawati Indah Utami Chaerunnisah Kadek Boby Mahardika Kadek Budiasa Kanah Kanah Linna Sagitarini Luh Putu Ayunita Kartini Made Ayu Krismasari Made Ruki Ni Gst Nym Suci Murni Ni Kadek Helen Kusuma Dewi Ni Kadek Putri Wulandari Ni Ketut Bagiastuti Ni Ketut Bagiastuti Ni Luh Ayu Kartika Yuniastari Sarja Ni Luh Eka Armoni Ni Luh Eka Armoni Ni Luh Linda Astri Rinsia Dewi Ni Luh Yuni Widyasari Ni Made Arisani Dewi Ni Made Diantari Ni Made Diantari Ni Made Ernawati Ni Made Ernawati, Ni Made Ni Made Mahayuni Ni Made Nitha Balistha Ni Made Nitha Balistha Ni Made Rai Sukmawati Ni Made Sudarmini Ni Made Visca Febrianti Ni Nyoman Sri Astuti Ni Putu Evi Yuli Cahyani Ni Putu Lianda Ayu Puspita Ni Putu Pande Dian Satya Dewi Ni Putu Wiwiek Ary Susyarini Ni Wayan Sunarti Ni Wayan Wahyu Astuti Nugraha, Putu Virgananta Nyoman Mastiani Nadra Nyoman Mastiani Nadra Pramanda Putra, Made Satria Prasetya Dewi, Ni Komang Ayu Putu Zara Chandika Devi Saputra, Kadek Vandy Darma Sari, I Gusti Agung Mas Krisna Komala Savitri Handayani Septevany, Elvira Subrata, Kadek Diana Agustini Putri Sylvine Pickel Chevalier Urmila, Ni Putu Wulan Diah Wahyuning Dyah Wahyuning Dyah Yadnya, Putu Ayu Indira Zainal Hasan Zainal Hasan