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All Journal Jurnal Siasat Bisnis Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Jurnal Ekonomi Modernisasi JAM : Jurnal Aplikasi Manajemen Jurnal Teknobisnis Journal of Accounting and Investment JBTI : Jurnal Bisnis : Teori dan Implementasi MIX : Jurnal Ilmiah Manajemen International Journal of Artificial Intelligence Research Jurnal Pendidikan Ekonomi & Bisnis MBR (Management and Business Review) Jurnal Abadimas Adi Buana International Journal of Supply Chain Management PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat EKUITAS (Jurnal Ekonomi dan Keuangan) Jurnal Entrepreneur dan Entrepreneurship (JEE) MABIS: Manajemen dan Bisnis International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Informatika Ekonomi Bisnis Business Management Journal Program Studi Manajemen Al-Kharaj: Journal of Islamic Economic and Business Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Community Engagement and Emergence Journal (CEEJ) JURNAL AKUNTANSI KEUANGAN DAN MANAJEMEN Jurnal Performa: Jurnal Manajemen dan Start-up Bisnis Jurnal Aisyah : Jurnal Ilmu Kesehatan Jurnal Pengabdian kepada Masyarakat Nusantara ABDI MOESTOPO: Jurnal Pengabdian pada Masyarakat IJORER : International Journal of Recent Educational Research Jurnal Ekonomi Bulletin of Community Engagement Journal of Islamic Education Management BanKu: Jurnal Perbankan dan Keuangan Journal of Management and Social Sciences Inkubis: Jurnal Ekonomi dan Bisnis Journal Research of Social Science, Economics, and Management Journal Community Service Consortium Equivalent: Jurnal Ilmiah Sosial Teknik Journal of Economics, Entrepreneurship, Management Business and Accounting Jurnal Informatika Ekonomi Bisnis Journal of Economics and Management Scienties JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah International Journal of Review Management Business and Entrepreneurship (RMBE) Vifada Management and Social Sciences International Research Journal of Business Studies JHSS (Journal of Humanities and Social Studies) Academia Open
David Sukardi Kodrat
Universitas Ciputra Surabaya
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Veterinary Other

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The Impact of Dental Health Service Quality and Innovative Entrepreneurial Orientation on Business Performance in Dental Clinics: A Resource-Based View Framework Nina Agustin Chrystinasari; Murpin Josua Sembiring; David Sukardi Kodrat
Bulletin of Community Engagement Vol. 6 No. 2 (2026): Bulletin of Community Engagement
Publisher : CV. Creative Tugu Pena

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51278/bce.v6i2.2584

Abstract

This study investigates the impact of dental healthcare service quality and innovative entrepreneurial orientation on the business performance of dental clinics in the Greater Malang region. A quantitative research design was applied through a survey involving 39 respondents, including clinic managers, dentists, and professionals knowledgeable about clinic management and operations. The collected data were analyzed using Structural Equation Modeling (SEM) to evaluate the relationships among the study variables systematically and accurately. The findings reveal that dental service quality significantly contributes to improving clinic business performance through service structure, service processes, and patient outcomes. Better service quality enhances patient satisfaction, strengthens customer loyalty, and supports sustainable business growth. Furthermore, innovative entrepreneurial orientation was found to positively influence clinic performance. This orientation is reflected in the clinics’ ability to develop innovations, respond proactively to market changes, and take strategic risks in a competitive healthcare environment. The study also highlights that innovative entrepreneurship enables clinics to adapt their business strategies to the rapidly changing healthcare market. Innovation in both healthcare services and managerial practices helps clinics improve competitiveness and maintain long-term sustainability. Overall, the research emphasizes that combining high-quality dental services with innovative entrepreneurial practices plays a crucial role in optimizing business performance and sustaining competitive advantage in the dental healthcare industry.
Digital Marketing Strategies In Attracting Generation Z Students At Private University Yaser Arafat; Thomas Stefanus Kaihatu; David Sukardi Kodrat
Jurnal Pendidikan Ekonomi Dan Bisnis (JPEB) Vol. 13 No. 02 (2025): Jurnal Pendidikan Ekonomi & Bisnis (DOAJ & SINTA 2 Indexed)
Publisher : Faculty of Economics, Universitas Negeri Indonesia,Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JPEB.013.2.6

Abstract

This study examines how digital marketing strategies influence Generation Z's enrollment intentions at Indonesian private universities through the Theory of Planned Behavior framework. Data collected from 212 Generation Z respondents across five major Indonesian cities were analyzed using PLS-SEM. Results reveal that Generation Z characteristics significantly influence enrollment intentions with digital marketing emerging as the strongest direct predictor. Contrary to conventional expectations, brand image demonstrated a negative relationship with enrollment intentions. Digital marketing positively moderates the relationship between Generation Z characteristics and enrollment intentions, while brand image exhibits a negative moderation effect. The model demonstrated substantial explanatory power, effectively capturing key determinants of enrollment decisions. These findings suggest a paradigm shift in higher education marketing for Generation Z, where authentic digital engagement outperforms traditional reputation-based approaches. High factor loadings for digital information sources, visual content, social media advertising, and direct digital interaction highlight specific aspects of digital marketing most valued by Generation Z. This research contributes both theoretical insights into digital-native decision-making and practical guidance for higher education institutions developing effective recruitment strategies in Indonesia's competitive educational landscape.  
The Influence of Price, Location, and Promotion on Housing Purchase Decisions with Purchase Intention as a Mediating Variable (A Study on CitraLand Driyorejo CBD) Naomi Endah Pratiwi; David Sukardi Kodrat
Al-Kharaj: Journal of Islamic Economic and Business Vol. 8 No. 2 (2026): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v8i2.8705

Abstract

This study aims to evaluate the impact of Price, Location, and Promotion variables on residential purchasing decisions in the CitraLand Driyorejo CBD area, with Purchase Intention as an intermediary variable. The hypothesis in this study includes the direct and indirect influence of Price, Location, and Promotion on purchasing decisions through Purchase Intention. A quantitative approach was used with Partial Least Squares-based Structural Equation Modeling (PLS-SEM) analysis. The research sample was taken from prospective residential buyers in the area, with variable measurements using a questionnaire whose validity and reliability have been verified. The results show that Price and Promotion have a significant effect on Purchase Intention, which in turn mediates the relationship to purchasing decisions. Conversely, Location has no significant influence. These findings suggest that marketing strategies should focus on managing prices and promotions to increase consumer interest and purchase decisions.
Peningkatan Kompetensi dan Kapabilitas Industri Kecil Menengah (IKM) David Sukardi Kodrat; Minarni Wartiningsih; J.E. Sutanto; Hermeindito Hermeindito; Metta Padmalia; Melinda Alfiani Rosida Dewi
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 8 No. 1 (2026): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v8i1.5801

Abstract

Industri Kecil Menengah (IKM) yang terletak di Desa Gadung memiliki sejumlah permasalah, antara lain belum memiliki legalitas, belum secara rutin menghasilkan produk, menggunakan kapasitas peralatan yang masih terbatas, dan belum banyak dikenal. Program ini bertujuan untuk memberikan peningkatan kompetensi dan kapabilitas industri. Metode pelaksanaan program ini dilakukan dengan menerapkan hasil penelitian Modified Design Thinking oleh tim pelaksana kegiatan. Hasil pelaksanaan program ini menghasilkan Nomor Induk Berusaha (NIB) yang diterbitkan serta peningkatan kompetensi yang diikuti oleh 30 UMKM. Materi yang diberikan mendorong perkembangan UMKM, meningkatkan hasil penjualan, mengenal karakter konsumen, cara memasarkan produk, dan inovasi produk sehingga menghasilkan pelaku usaha yang berani maju dan berkompetisi dengan baik. Program ini juga membantu UMKM dalam membangun brand awareness sehingga menarik perhatian konsumen.
Employee Performance Evaluation at PT WIKA Based on Service Quality and Customer Satisfaction Ayulita Purnama Sari; Murpin Josua Sembiring; David Sukardi Kodrat
Jurnal Akuntansi, Keuangan, dan Manajemen Vol 7 No 3 (2026): Juni
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/jakman.v7i3.6547

Abstract

Purpose: This study aims to evaluate customer satisfaction with employee performance at PT WIKA based on service quality dimensions using Service Quality (SERVQUAL) and Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) based decision support system approaches. Research Methodology: This study employed a quantitative descriptive method by integrating SERVQUAL with the MOORA decision-support system. Data were collected through questionnaire-based surveys distributed to 100 PT WIKA customers using 20 service quality indicators representing the tangibility, reliability, responsiveness, assurance, and empathy dimensions. The analysis compared customer perception and expectation scores to identify satisfaction gaps and determine the priority service dimensions. Results: The findings revealed that the average SERVQUAL satisfaction ratio was 1.01, indicating that overall service performance generally met customer expectations. A total of 14 out of 20 indicators (67%) were categorized as satisfactory, while six indicators (33%) remained unsatisfactory. Furthermore, the MOORA analysis identified reliability as the most dominant service quality dimension contributing to customer satisfaction and employee performance evaluations. Conclusions: Overall, customers were satisfied with the employee performance at PT WIKA. However, several indicators related to responsiveness and service consistency require improvement to enhance customer satisfaction. Limitations: This study was limited to a single company and a specific customer sample, which may reduce the generalizability of its findings. In addition, the weighting process in the MOORA method is determined subjectively. Contributions: This study contributes to service quality and human resource management literature by integrating SERVQUAL and MOORA in evaluating employee performance and supporting service improvement decision-making
Analisa Pengaruh Digital Marketing, Informasi Produk, dan Impulse Buying terhadap Performa Marketing Melalui Keputusan Pembelian Beras: Studi di Pasar Tradisonal Dhafin Fathur Rozi; David Sukardi Kodrat
Journal of Management and Social Sciences Vol. 5 No. 2 (2026): May: Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v5i2.2671

Abstract

The increase in internet users in Indonesia presents a significant opportunity for business actors to market products through digital marketing, which allows transactions anytime and anywhere and influences purchasing decisions through complete and real-time product information. In addition, impulsive buying behavior, especially in areas like Ponorogo, which is rich in quality rice products with attractive discounts, also contributes to increased sales, impacting customer satisfaction, loyalty, and long-term customer value. Therefore, this study aims to examine the influence of digital marketing, product information, and impulse buying on purchasing decisions, as well as the ability of purchasing decisions to mediate the effect of digital marketing, product information, and impulse buying on marketing performance. This study uses a quantitative approach with a research sample of 104 respondents who are consumers of rice products in the Legi Ponorogo market. The data collection technique employed a questionnaire distributed online. The data analysis technique used is SEM PLS. The results of the study indicate that digital marketing and product information affect purchasing decisions, whereas impulse buying does not affect purchasing decisions. Furthermore, purchasing decisions have an impact on marketing performance. The results of the indirect effect show that purchasing decisions mediate the influence of digital marketing and product information on marketing performance, while purchasing decisions do not mediate the influence of impulse buying on purchasing decisions.
Innovation Opportunity, Social Media Utilization, And Customer Orientation: Empirical Study From The West Part Of Java Land Cipta Canggih Perdana; Fulgentius Danardana Murwani; David Sukardi Kodrat
International Journal of Artificial Intelligence Research Vol 10, No 1 (2026)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v10i1.1697

Abstract

This study investigates the impact of social media utilization on innovation opportunities, mediated by customer orientation, in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, focusing on information technology-based sectors in Banten, DKI Jakarta, and West Java. Using a purposive sampling technique and Partial Least Squares Structural Equation Modeling (PLS-SEM) for parameter estimation, the study finds that effective social media usage positively influences both innovation opportunities and customer orientation, which in turn impacts innovation opportunity. Moreover, customer orientation mediates the relationship between social media utilization and innovation opportunity. Data from 228 MSMEs confirm the validity and reliability of the tested variables. The study underscores that technology-based MSMEs should prioritize social media to enhance innovation and gather real-time customer data for market insights. With strong customer orientation and effective social media capabilities, MSMEs can convert information into valuable insights for high-value-added product and service development, bolstering competitiveness. While highlighting managerial implications, the study acknowledges limitations in regional scope and variables, recommending further research to explore the impact of social media capabilities on Innovation. 
Innovation Opportunity, Social Media Utilization, and Customer Orientation: Empirical Study From The West Part of Java Land Cipta Canggih Perdana; Fulgentius Danardana Murwani; David Sukardi Kodrat
Vifada Management and Social Sciences Vol. 4 No. 1 (2026): January - June
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70184/sjjjnr63

Abstract

Purpose: This study investigates the impact of social media utilization on innovation opportunities, mediated by customer orientation, in Micro, Small, and Medium Enterprises (MSMEs) in Indonesia, focusing on information technology-based sectors in Banten, DKI Jakarta, and West Java. Research Design and Methodology: Using a purposive sampling technique and Partial Least Squares Structural Equation Modeling (PLS-SEM) for parameter estimation Findings and Discussion: The study finds that effective social media usage positively influences both innovation opportunities and customer orientation, which in turn impacts innovation opportunities. Moreover, customer orientation mediates the relationship between social media utilization and innovation opportunity. Data from 228 MSMEs confirm the validity and reliability of the tested variables. Implications: The study underscores that technology-based MSMEs should prioritize social media to enhance innovation and gather real-time customer data for market insights. With a strong customer orientation and effective social media capabilities, MSMEs can convert information into valuable insights to drive high-value-added product and service development, bolstering competitiveness. While highlighting managerial implications, the study acknowledges limitations in its regional scope and variables and recommends further research to explore the impact of social media capabilities on innovation.
Can Student Learning Engagement Strengthen The Link Between Deep Learning Approach And Perceived Learning? David Sukardi Kodrat; Benny Irawan; Elsima Nainggolan
JoIEM (Journal of Islamic Education Management) Vol. 7 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/joiem.v7i1.7459

Abstract

This study sought to explore how engagement-oriented learning processes support students’ more profound understanding and sustained knowledge retention, thereby offering contributions to both educational theory and practice. A quantitative approach was applied to examine the determinants of perceived learning. The study encompassed 386 students selected from a total population of 7,261 students. Data analysis was carried out using Structural Equation Modeling (SEM) with a Partial Least Squares (PLS) technique to investigate the relationships among three latent constructs: deep learning approach, student learning engagement, and perceived learning. The findings revealed that the deep learning approach significantly influenced perceived learning and had a substantial effect on student learning engagement. Additionally, student learning engagement was found to affect perceived learning significantly. With regard to indirect effects, the results showed that the deep learning approach affected perceived learning through student learning engagement. These results indicate that deep learning strategies not only directly enhance perceived learning but also indirectly strengthen it by promoting higher levels of student engagement, highlighting the mediating role of student learning engagement.
Digital Transformation and Operational Performance in Manufacturing: A Systematic Literature Review and Industry-Specific Recommendation Matrix Riyanti Hamdani; Wirawan Endro Dwi Radianto; David Sukardi Kodrat
Equivalent: Jurnal Ilmiah Sosial Teknik Vol. 8 No. 3 (2026): Equivalent: Jurnal Ilmiah Sosial Teknik
Publisher : Politeknik Siber Cerdika Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59261/jequi.v8i3.355

Abstract

Background: Digital transformation has become a key driving force in improving operational performance in the global manufacturing industry.Objectives: This study aims to (1) describe the existing empirical evidence regarding the impact of digital transformation on operational performance in the manufacturing industry and (2) provide recommendations for developing appropriate digital transformation strategies based on the characteristics of different manufacturing industry types. Methods: This study employed a qualitative research design using a systematic literature review approach. Following the PRISMA protocol, 17 articles published between 2015 and 2025 were retrieved from Scopus, Web of Science, and Google Scholar. The selected studies were analyzed using thematic synthesis and coded categorization to identify recurring patterns, technological trends, and industry-specific transformation outcomes.Results: All reviewed studies reported positive impacts of digital transformation on operational performance, with Big Data Analytics and Artificial Intelligence emerging as the dominant technologies. Benefits varied across manufacturing sectors. Discrete manufacturing achieved faster and more measurable improvements, whereas process manufacturing sectors, including pharmaceuticals, agri-food, and semiconductors, experienced longer implementation pathways because of regulatory requirements, biological constraints, and human adoption challenges. Among the 17 studies, Big Data Analytics appeared in 13 articles and Artificial Intelligence in 12, confirming their central role in enhancing manufacturing operations. Conclusions: Based on these findings, this study proposes a five-category recommendation matrix for digital transformation strategies tailored to different manufacturing industry characteristics. This matrix represents the study’s primary practical contribution by providing industry-oriented guidance for organizations seeking to optimize operational performance through digital transformation initiatives.
Co-Authors Adhitya Ginting Adi Ismanto Alessandro Effendy, Junko Ali Sidiq Muntaha Anak Agung Ayu Puty Andrina Andarina, Deansha Ghaisani Andrina, A.A.A Puty Angelyn Angelyn Angga Istighfar Antonio Nicolas Antonius Yansen Suryadarma Ariesta Andriani, Nathania Disa Arip Pauzan Jaya Aristya, Tania Arya Govinda Roosheroe Ayulita Purnama Sari Benediktus Derry Galista Benny Irawan Brilliane Salsa Burhan Bungin Candy Junior Herlambang Christian Herdinata Christina Whidya Utami Cipta Canggih Perdana Cipta Canggih Perdana Damelina B. Tambunan Denpharanto Agung Krisprimandoyo Dewi Mayasari Dhafin Fathur Rozi Dian Ramadhani Edrick Gian Gunawan Eko Wahyudi Elsima Nainggolan Eric Harianto Evan Johan Faradiba, Dimarta Fernando Belo Fiosandi Rizky Novalino Fulgentius Danardana Murwani Gonaldy, Vincent Aurelius Gunawan Adi Prayogo Hadi Kurniawan Handijaya, Elizabeth Maeko Cyrilla Hanna Tabita Hasianna Silitonga Harsono, Bernardus Danny Hartono Tjong Hartono, Alexander Hartono Hermeindito Hindarto, Paulus Hutomo Setia Budi I Gusti Bagus Yosia Wiryakusuma Imelda Ritunga Isadora Elgina Pramana Iswati Iswati J.E. Sutanto J.E. Sutanto Jaya, Arip Pauzan Juan Richard Alexander Khusuma, Sherly Amalia Lala Setiany Wee Latif, Nashrudin Lidya Handayani Lukman Priyo Sembodo Ma'ruf Nidhomuddin Martinus Calvin Saputra Melinda Alfiani Rosida Dewi Melinda Alfiani Rosida Dewi Metta Padmalia Minarni Wartiningsih Mirna Fauziah Lailly Muhammad Yusri Ali Murpin Josua Sembiring Naomi Endah Pratiwi Narayanasandhy, I Wayan M. Dhamma Nashrudin Latif Nazila, Qahira Nina Agustin Chrystinasari Nur Madina Osama Rizqi Amriyasaldi Pieter Sahertian Prameswari, Gita Prawanita Sari Radiany, Ade Asria Ramadhani, Dian Reinaldo Ryan Riyanti Hamdani Riyanti Hamdani Rosida Dewi, Melinda Alfiani Sean, Jeremy Ernesto Setiawan, Iskandar Sofyan Kurniawan, Widya Arif Sugiyatmi, Tri Astuti Sutanto, J.E.Sutanto Sutrisno, Timotius F.C.W. Sutrisno, Timotius FCW Sutrisno, Timotius FCW Tanzilia, May Fanny Tatas H.P. Brotosudarmo Teofilus Thomas Stefanus Kaihatu Tina Melinda Tina Melinda Tommy C. Efrata Toni Antonio Tri Yogi Wardhana Umiati Jawas Viena, Windi Clara Welly Trilaksono Wendra Hartono Wibowo, Eri Wirawan ED Radianto Yaser Arafat Yuli Kartika Dewi