Article Per Year (5 Year)
p-Index From 2021 - 2026
6.864
P-Index
This Author published in this journals
All Journal Jurnal Al-Maqayis Jurnal Ilmiah Ekonomi Islam JMM (Jurnal Masyarakat Mandiri) SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Owner : Riset dan Jurnal Akuntansi IQTISHADUNA: Jurnal Ekonomi dan Keuangan Islam JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan) Quantitative Economics and Management Studies Jurnal Pengabdian kepada Masyarakat Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Jurnal Perbankan Syariah Darussalam (JPSDa) Indo-Fintech Intellectuals: Journal of Economics and Business IIJSE Majapahit Journal of Islamic Finance dan Management Majapahit Journal of Islamic Finance dan Management Journal of Community Empowerment Jurnal Pemberdayaan Masyarakat dan Komunitas Equity Journal of Sharia Economy and Islamic Tourism Sadar Wisata: Jurnal Pariwisata Jurnal Abdimas Indonesia JURNAL ECONETICA: Jurnal Sosial, Ekonomi Dan Bisnis El-Khidmat; Jurnal Pengabdian Masyarakat
Ahadiah Agustina
Universitas Muhammadiyah Mataram
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

Published : 52 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 52 Documents
Search

 1   2   3   4   5 
The Impact of Digital Marketing and Product Pricing on Purchase Intention and Customer Satisfaction Ulfitriana; Dewi, Novi Yanti Sandra; Agustina, Ahadiah; Mukhlisin
Quantitative Economics and Management Studies Vol. 6 No. 5 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems4120

Abstract

This study aims to analyze the impact of digital marketing and pricing on consumer buying interest and customer satisfaction at three bakery shops in Mataram City: Delicious Mooik, Luna Bakery, and Mirasa Bakery. The research method used is descriptive quantitative with a survey approach. A sample of 105 respondents was taken using accidental sampling technique and analyzed using multiple linear regression with the help of SPSS software. The results showed that digital marketing contributed 30.3% to purchase intention, while pricing had a greater influence, at 54%. When combined, the effect increases to 59.8%. Digital marketing also contributed 32% to customer satisfaction, while pricing had a more dominant impact, at 49.8%. Simultaneously, these two variables influence customer satisfaction by 57.2%. Pricing has a more dominant influence than digital marketing on both dependent variables. The implications of this study indicate that bakery businesses in Mataram City need to prioritize competitive pricing strategies, such as ensuring price compatibility with product quality and benefits. On the other hand, optimizing digital marketing by utilizing social media and e-commerce platforms can increase customer interaction and brand trust, thereby supporting increased customer satisfaction and long-term loyalty. This combination of strategies is important to create sustainable competitiveness in the bakery industry.
Pengaruh Pembiayaan Akad Murabahah PNM MEKAR Syariah Terhadap Pertumbuhan Ekonomi Masyarakat Kelurahan Sampir Kecematan Taliwang Buanita, Buanita; Agustina, Ahadiah; Hidayanti, Nur Fitri
JPEK: Jurnal Pendidikan Ekonomi dan Kewirausahaan Vol 8 No 1 (2024): JPEK (Jurnal Pendidikan Ekonomi dan Kewirausahaan)
Publisher : Universitas Hamzanwadi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29408/jpek.v8i1.25557

Abstract

PNM was established as the government's struggle as a financial management body to promote, maintain and share small and medium enterprises (MSMEs). . The method of data collection is carried out by questionnaires, observations, interviews and documentation, as well as collecting data from numbers and interpreting them into tabulations. This study aims to determine the effect of financing the PNM MEKAAR syariah murabahah contract on the economic growth of the village community in Sampir Taliwang sub-district. The result of this study is that the effect of financing the PNM MEKAAR syariah murabahah contract on the economic growth of the Sampir village community with the help of capital affects the community who join a group and have managed their business well so that they can generate profits that can meet individual needs and family needs.
Islamic Service Development: Analysis Of Customer Satisfaction In The Cafeteria Of Muhammadiyah Mataram University Agustina, Ahadiah; Syahrani, Risma; Saputra, Dalingga
Journal of Sharia Economy and Islamic Tourism Vol 1, No 2 (2021): Maret
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jseit.v1i2.8283

Abstract

Fostering Islamic services for the college canteen is very important to maintain business continuity. At Muhammdiyah University Mataram, canteen consumers include students, employees, and lecturers. Based on the level of implementation of management, operations, completeness of facilities and infrastructure, as well as services, the canteen of Muhammadiyah Mataram University becomes canteen A, B+, and B. This research aims to foster Islamic canteen services at Muhammadiyah Mataram University. This development is carried out by qualitative methods related to aspects of halal food, food safety, halal food, location comfort, and price involving 10 respondents. The results showed still lack of customer satisfaction with canteen service at Muhammdiyah Mataram University. the most dominant variable that affects the performance of canteens A and B is food halalness. Managers of canteen A and canteen B can make alternatives to Islamic service standards and halal menu production and uniform prices in order to create healthy business competition. Canteen at Muhammdiyah University Mataram is expected to have a special sales area to minimize biological or physical contamination. The manager of the canteen of Muhammdiyah Mataram University is expected to pay more attention to the condition of the canteen to create a more comfortable atmosphere as a place to eat and discuss, as a description of the college canteen. Halal certification is expected.
Business Ethics in Islamic Stores: A Comparison of Perceptions Based on Gender and Student Areas of Study Fitriana, Nabilla; Dewi, Novi Yanti Sandra; Agustina, Ahadiah
Jurnal Ilmiah Ekonomi Islam Vol. 10 No. 2 (2024): JIEI : Vol.10, No.2, 2024
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v10i2.12637

Abstract

The role of Islamic business ethics plays a significant part in shaping the perspectives of individuals or enterprises engaged in business activities. Therefore, the objective of this research is to explore the comparative perceptions of university students, considering gender and field of study, regarding the business ethics applied in Islamic-based retail businesses in the city of Mataram. The research employs a quantitative comparative method with a sample of 148 students, comprising 41 male and 107 female participants. The research instrument utilized is a Likert scale questionnaire consisting of six statements based on Islamic business ethics indicators, including monotheism (tauhid), responsibility, honesty, justice, and balance. The data analysis technique involves an independent t-test with two iterations: one testing based on the gender of students (male and female) and the other based on their field of study (economic and non-economic disciplines). The results of the data analysis reveal a t-test value of 0.847 for gender testing, with a significance level of 0.398>0.05. Similarly, the t-test value for the field of study is 0.801, with a significance level of 0.424>0.05. Therefore, the researcher concludes that there is no significant difference in the perceptions of students, both based on gender and field of study, regarding the Islamic business ethics applied by managers of Islamic retail stores in Mataram.
The Influence of Disclosure of Islamic Social Reporting, Profitability, and Liquidity on Firm Value in Companies Listed in Jakarta Islamic Index Indonesia Stock Exchange 2016-2019 Agustina, Ahadiah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 3 No 1 (2020): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v3i1.742

Abstract

Islamic social reporting is a social reporting that involves not only a holistic expectation of society regarding the role of the companies in the community but also a spiritual perspective. This study examines the influences of Islamic social reporting, profitability (which representated by return on assets), and liquidity (which representated by current ratio) to firm value. To measure the extent of Islamic social reporting, the researcher used a checklist that had been specified by AAOIFI (Accounting and Auditing Organization For Islamic Financial Institution) and developed by previous researchers. This study used purposive sampling method from companies listed in Jakarta Islamic Index (JII) during 2016-2019. There are 16 companies which fulfill the criteria as the research samples. The samples data in this study analyzed using multiple linear regression method. The result indicated that Islamic social reporting, profitability (which representated by return on assets), and liquidity (which representated by current ratio) have positif and siginificant effect simultaneously to firm value. While partially, Islamic social reporting has positive but not significant effect to firm value, profitability (which representated by return on assets) has positive and significant effect to firm value, and liquidity (which representated by current ratio) has positive and significant effect to firm value, these are because the good level of corporate profitability and liquidity reflect good financial performance, so that investor perceptions will increase and ultimately will also increase the firm value.
Halalan Toyyiban: Theory and Implementation of Food Products Consumers Dewi, Novi Yanti Sandra; Agustina, Ahadiah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 4 No 1 (2021): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v4i1.1425

Abstract

For a Muslim consuming food is not only good taste, but also must meet the criteria of halalan thayyiban. Halal food is not necessarily thayyiban, because halal food at the time of processing may be given additional ingredients that are not halal. Consumers of food products should have spiritual awarenes (spiritual awareness) related to food products that they consume, especially Muslim consumers. Consuming halal food thayyiban is an order from Allah SWT, where this halal food product thayyiban has several characteristics that the food is classified as halal food, contains adequate nutrition and balanced, proportional, and safe. The purpose of this study is to examine more deeply about the theory of halalan thayyiban and the implementation of consumers of food products against the theory of halalan thayyiban, with the method used is qualitative method.
Implementation of Sharia-Based Money Changer System in PT. Hidayah Prima Valasindo Syaharani, Jihan; Agustina, Ahadiah; Ariani, Zaenafi
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4456

Abstract

The study assessed the implementation of a Sharia-based money changer system in PT. Hidayah Prima Valasindo focuses on the challenges faced in ensuring compliance with Sharia principles. The purpose of this study is to know if implementation is consistent with the principles of sharia. Several obstacles arise during implementation processes such as a lack of clarity in risk management policies, and staff un understanding of the Sharia principle. This type of research uses qualitative methods, and data collection techniques conducted by observation, interview, and documentary. The study suggests that companies on the implementation of systems in the company have not fully complied with the principles of the sharia. Such as a discrepancy in risk management policies that have not fully obeyed the sharia principles and there is a gap in staff’s understanding of the principles, especially in the application of the sharia principle in daily transactions. The research is a platform for the corrective measures needed to ensure full compliance and successful implementation of the Sharia-based money changer system in PT. Hidayah Prima Valasindo.
Halal Tourism Development Strategy in Loang Baloq Beach, Mataram City Putri, Risma Sahrani; Yanti Sandra Dewi, Novi; Agustina, Ahadiah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 1 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i1.4458

Abstract

Halal tourism is currently a new concern in the tourism industry because its growth has increased significantly. The main problem of this research is how the policy direction of the strategy, the implementation of policy direction in the development of halal tourism in Loang Baloq, and the inhibiting factors in implementing the halal tourism development strategy in Loang Baloq Beach. This study aims to find out how the management strategy in developing halal tourism in Loang Baloq. This study uses the descriptive qualitative research method, which is a study that seeks to obtain complete information to obtain information The observation and interview process is very important in data collection. From observations and interviews, it is expected to be able to explore the problems that exist in the development of halal tourism in Loang Baloq Beach to find out what strategies can be done to develop Loang Baloq Beach tourism in the eyes of local and National as well as in the welfare of local communities. Halal tourism development strategy in Loang Baloq. This includes increasing visitor comfort, and creating a friendly and friendly environment supported by (1) the development of halal tourist destinations including the development of halal tourism objects and the improvement of the development of halal tourism facilities and infrastructure (2) developing the Halal Tourism Industry Program including the development of the halal industry and halal facilities such as halal certificates.
Analysis of Factors Influencing Sharia Economics Students' Interest in Using Digital Wallets (Case Study of E-Wallet Fund Users at Muhammadiyah Mataram University) Saputra, Dalingga; Agustina, Ahadiah; Fitri Hidayanti, Nur
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4853

Abstract

The increasing phenomenon of non-cash payments and digital transactions has encouraged the emergence of various e-wallet service providers who are competing to provide convenient, safe, and easy-to-use payment solutions to customers. Can these funds provide confidence and satisfaction to students interested in using Muhammadiyah University in Palembang to provide influence and benefits to students? The method used is quantitative with multiple linear regression analysis techniques using SPSS Ver.26 software with a total of 67 respondents. The results of the research state that Trust and Satisfaction have a positive and significant influence on interest in using the Dana digital wallet among Universitas Muhammadiyah Mataram students.
The Role of the Mataram City Government in Improving Halal MSMEs Certification Muttaqien, Furqon Zainul; Yanti Sandra Dewi, Novi; Agustina, Ahadiah
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.4994

Abstract

This research aims to dig deeper into the role of the Mataram City Government, especially through the Department of Industry, in improving halal certification for Micro, Small and Medium Enterprises (MSMEs). The main focus of this research is to understand the strategies and concrete steps taken by the Mataram City Department of Industry in supporting MSMEs to obtain halal certification, as well as their impact on the growth and development of MSMEs in Mataram City. In the data collection process, interview methods with stakeholders, including government officials and MSME owners, were used to obtain a comprehensive perspective on the efforts made by the Department of Industry. Apart from that, analysis of policy and program documents was also carried out to gain a deeper understanding of the policies that have been implemented and their impact on MSMEs. With this approach, it is hoped that the research results can provide a better understanding of the concrete contribution of the Mataram City Department of Industry in improving MSME halal certification, as well as provide valuable input for the development of more effective policies in the future. The research results show that the role of the Mataram city government in increasing the halal certification of MSMEs is Socialization and Assistance, Special Budget Allocation for Free Services, Quota for Issuing Free Halal Certificates, Collaboration Programs with the Central Government with Subsidies and with Private Parties.
Co-Authors Abdillah, Muhammad Zaki Abdul Wahab Abdul Wahab Abdul Wahab Karim Aditiawan, Lalu Fahat Aditir, Myhammad Afrianti, Lusiana Ageska Nugroho Ageska Nugroho AHMAD HELWANI Ahmad Hulaimi AHMAD HULAIMI, AHMAD Amil, Amil Ananta, Herdi Gilang Andani, Merry Andri Setiawan Aolia, Jumatul Aqodiah Aqodiah Aqodiah, Aqodiah Ariani, Zaenafi Arnola, Aditya Aulia, Putri Baiq Ida Astini Buanita, Buanita Dewi, Novi Yanti Sandra Dira Meisyaqia Andriani Erwin Erwin Fitratusnnisa, Fitratunnisa Fitri Hidayanti, Nur Fitriana, Nabilla HELWANI, AHMAD Herdi Gilang Ananta Hidayanti, Nur Fitri Hindayanti, Nur Fitri Husnan Imam Mabrur Imam Mabrur Ishanan Ishanan Izomi, Syahrul Jumatul Aolia Khaeruddin Said Lalu M Zulfami Fatawi M. Musfiatul Wardi M. Syahrul Izomi Mabrur, Imam Mappanyompa Mappanyompa Marianah, Marianah Masykur, M. Zaki Masykur, Muhammmad Zakki Maulana, Bayu Muanah, Muanah Muhammad Haikal Muhammad Iftor Ramadhan Mukhlishin Mukhlishin, Mukhlishin Mukhlisin Mukhlisin Mukmin Mukmin Mukmin Mukmin Muliatiningsih Muliatiningsih Mustafa Ali Muttaqien, Furqon Zainul Nasarudin Nasarudin Nasarudin, Nasarudin Niswatun Hasanah Novi Yanti Sandra Dewi Novi Yanti Sandra Dewi Nur Jannah Nuraini Nuraini Nurjannah Nurjannah Nurjannah Nurjannah Nurmitasari Nurmitasari, Nurmitasari Nurul Febryana Nurul Huda Nurul Huda Purnawirawan, Indra Putri Aulia Putri, Risma Sahrani Ramadhan, Tauhid Rejeki Rosmiati Rosmiati Safina safira Safira, Safira Saputra, Dalingga Sardi, Janudin Supiani, Haerati Syaharani, Jihan Syahrani, Risma Ulfitriana Veni Edriani Wardi, M. Musfiatul Yanti Sandra Dewi, Novi Zaenudin Zaenudin Zuriatul Azizah