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The Influence of the Use of Facebook as a Marketing Media on the Income of Muslim Traders in Sapugara Bree Village, Brang Rea District, West Sumbawa Regency Maulana, Bayu; Agustina, Ahadiah; Fitri Hidayanti, Nur
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 2 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i2.5098

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This research aims to evaluate the effect of using Facebook as a marketing medium on the income of Muslim traders in Sapugara Bree Village, Brang Rea District, West Sumbawa Regency. This research used quantitative methods involving 22 Muslim traders in Sapugara Bree Village. The collected data was analyzed using SPSS Version 23 statistical techniques on the Windows 10 operating program. Before using Facebook or digital marketing, traders usually offered their goods or services door to door, through local radio advertisements, through word of mouth using marketing services, brochures, and pamphlets or leaflets. The research results showed that the use of Facebook as a marketing medium had a significant positive impact on the income of Muslim traders in Sapugara Bree Village. The statistical test results show 19.7%. This research provides an important contribution to strengthening our understanding of the role of Facebook as a marketing medium in increasing the income of Muslim traders. The implication is that Muslim traders in Sapugara Bree Village need to optimize the use of Facebook as an effective marketing strategy to increase their sales and compete in the digital business era.
The The Role of Bank NTB Syariah in Supporting Capital in Red Onion Farming Businesses in Hidirasa Village, Wera District, Bima District Ramadhan, Tauhid Rejeki; Agustina, Ahadiah; Hindayanti, Nur Fitri
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 7 No 3 (2024): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v7i3.5436

Abstract

The role of Bank NTB Syariah in supporting capital for shallot farming in Hidirasa Village, Wera District, Bima Regency. This research aims to determine the role of Bank NTB Syariah in supporting the capitalization of shallot farming businesses in Hidirasa Village, Wera District, Bima Regency and to determine Bank NTB Syariah's policy in supporting capitalization of shallot farming businesses in Hidirasa Village, Wera District, Bima Regency. The research method used is qualitative with a descriptive analysis approach. Data was obtained through interviews and literature study. The results of the research show that the role of Bank NTB Syariah in supporting capitalization of shallot farming businesses in Hidirasa Village, Wera District, Bima Regency, namely: The role of Bank NTB Syariah in supporting capitalization of shallot farming businesses, supporting factors and obstacles in the implementation of sharia financing, the impact of financing on productivity and welfare of farmers, Bank NTB Syariah policy in supporting capital for shallot farming businesses, implementation of financing programs and their impact on farmers, and obstacles to shallot farming businesses.
Impact of Fintech and Risk Management on The Sustainability Performance of MSMEs (Micro, Small and Medium Enterprises) Safira, Safira; Agustina, Ahadiah; Hidayanti, Nur Fitri; Mukhlishin, Mukhlishin
EQUITY Vol 28 No 1 (2025): EQUITY
Publisher : Department of Accounting, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34209/equ.v28i1.10160

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This study aims to analyse the impact of Fintech and Risk Management on the Sustainability Performance of MSMEs in Mataram City. Using a quantitative approach, this study involved 100 MSMEs that have adopted Fintech services in the sub-district cakranegara and sub-district mataram areas. Data was collected through a 5-point Interval scale-based questionnaire and analysed using multiple linear regression with SPSS software version 22. The results showed that Fintech has a significant effect of 27.8% on MSME Sustainability Performance, while Risk Management has a significant effect of 53%. These findings highlight the importance of digital financial literacy and strategic risk management implementation in supporting MSME business sustainability. This research recommends MSME players to optimally utilise Fintech services and implement structured risk management. In addition, government policies are expected to facilitate digital financial literacy training and provide technical guidance on risk management for MSMEs. With this approach, Fintech will not only improve MSME competitiveness but also strengthen their business sustainability in the digital economy era. Keywords: Financial Technology (Fintech); Risk Management; Sustainability Performance MSMEs.
THE APPLICATION OF BLOCKCHAIN TECHNOLOGY AND SMART CONTRACTS IN SHARIA FINTECH: OPPORTUNITIES AND CHALLENGES Mabrur, Imam; Agustina, Ahadiah
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.4409

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The rapid growth of financial technology (fintech) has transformed the global economic landscape, including the Islamic finance sector, which seeks to align innovation with Shariah principles. This study aims to analyze the opportunities and challenges of applying blockchain technology and smart contracts in the Islamic fintech ecosystem, particularly in the context of strengthening Islamic financial principles in the digital era. It employs a Systematic Literature Review (SLR) approach combined with qualitative descriptive analysis of fifteen scientific articles indexed in Scopus, ScienceDirect, Garuda, and Sinta, covering the period from 2020 to 2025. The data was analyzed thematically to identify patterns of findings, research gaps, and academic and practical implications. The results indicate that blockchain technology and smart contracts have the potential to enhance transparency, efficiency, and accountability in Islamic financial transactions. Their implementation also opens opportunities for product innovation, such as smart sukuk and Islamic crowdfunding, which foster Shariah-based financial inclusion. However, challenges remain, including unclear Shariah digital regulations, technological complexity, low digital literacy, and issues of ethics and data security. The synthesis of findings highlights the need for collaboration among regulators, technology experts, and scholars to develop adaptive and Shariah-compliant fintech standards.
The Influence of Islamic Religious Education on Students’ Mental Health Awareness Muhammad Iftor Ramadhan; Abdul Wahab Karim; Ahadiah Agustina
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 8 No 3 (2025): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

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Abstract

This study aims to analyze the influence of Instagrammable aesthetics and halal travel ethics on the travel preferences of Muslim Generation Z (Gen Z), specifically among students of Sharia Economics and Islamic Communication Studies at Universitas Muhammadiyah Mataram. The phenomena of Instagrammable tourism, which emphasizes visual appeal, along with the growing awareness of halal travel principles in destination selection, are key factors shaping Gen Z’s travel preferences, who are highly active on social media. This research employs a quantitative descriptive-explanatory approach using a Likert scale questionnaire validated for reliability and validity. A purposive sampling technique was used to select 150 respondents. The results of multiple linear regression analysis indicate that although Instagrammable aesthetics and halal travel ethics have a positive influence on Gen Z’s travel preferences, the effects are minimal and statistically insignificant. This study fills a gap in the literature regarding the interaction between visual aesthetics and halal principles in the context of halal tourism in the social media era. It also offers practical implications for developing destination marketing strategies that incorporate both aesthetic values and Sharia ethics for young Muslim travelers. The study recommends sustainable and inclusive tourism development by integrating aesthetic appeal and halal ethics.
PEMBINAAN USAHA PENGRAJIN PAKAIAN ADAT LOMBOK MELALUI PELATIHAN MENENUN BERBASIS SYARIAH DAN TEKNOLOGI DIGITAL Ahadiah Agustina; Abdul Wahab; Ageska Nugroho; Imam Mabrur
Jurnal Abdimas Indonesia Vol 7, No 1 (2025): JURNAL ABDIMAS INDONESIA
Publisher : Universitas Muhammadiyah Kudus

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26751/jai.v7i1.2864

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The traditional weaving industry in Sukarara Village, Lombok, holds significant economic and cultural potential. However, it faces various challenges, including a lack of innovation, limited market access, and insufficient understanding of Islamic economic principles in business management. This study aims to develop the potential of traditional clothing artisans in Lombok through Sharia-based and digital technology-driven weaving training. The research employs a qualitative approach, including field observations, in-depth interviews, and training sessions for artisans in Sukarara Village. The findings reveal that integrating Sharia-based training with digitalization enhances artisans' skills in design innovation, production efficiency, and marketing through digital platforms. Additionally, the Islamic economic approach fosters a better understanding of fair and transparent business practices, leading to sustainable economic improvements for the artisans. This study contributes to bridging the research gap regarding the application of Sharia principles in digital-based creative industries, particularly in the traditional weaving sector. Therefore, this training strategy is recommended for broader implementation to strengthen the competitiveness of local weaving industries in the global market.
PENDAMPINGAN PENGOLAHAN LIMBAH MENJADI PAKAN FERMENTASI TERNAK SAPI DAN BIOGAS DI DESA MEDANA KABUPATEN LOMBOK UTARA Muanah, Muanah; Marianah, Marianah; Agustina, Ahadiah; Dewi, Novi Yanti Sandra; Erwin, Erwin; Amil, Amil; Aditiawan, Lalu Fahat; Haikal, Muhammad; Setiawan, Andri; Aditir, Myhammad; Afrianti, Lusiana; Purnawirawan, Indra; Fitratusnnisa, Fitratunnisa
Journal of Community Empowerment Vol 4, No 3 (2025): Desember
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jce.v4i3.36895

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ABSTRAKKegiatan pengabdian ini bertujuan meningkatkan pemanfaatan limbah jerami dan limbah ternak melalui pendampingan teknologi pengolahan menjadi pakan fermentasi dan biogas di Desa Medana, Lombok Utara. Permasalahan utama mitra meliputi rendahnya pengetahuan peternak mengenai teknik fermentasi pakan, belum optimalnya pengelolaan limbah yang menimbulkan pencemaran, serta minimnya penerapan teknologi biogas sebagai sumber energi alternatif. Metode yang digunakan meliputi sosialisasi, pelatihan teknis, praktik langsung, dan pendampingan intensif. Kegiatan diikuti oleh 20 anggota kelompok ternak dan 22 anggota kelompok tani. Hasil pendampingan menunjukkan peningkatan signifikan pada keterampilan mitra kelompok tani dan kelompok ternak, yaitu kemampuan membuat pakan fermentasi meningkat dari 20% menjadi 85%, dan kemampuan mengolah biogas meningkat dari 5% menjadi 78%. Program ini berdampak pada efisiensi biaya pakan, pengurangan pencemaran lingkungan, dan peningkatan pemanfaatan energi terbarukan berbasis limbah.Kata kunci: Limbah Jerami; Limbah Ternak; Pakan Fermentasi; Biogas. ABSTRACTThis community service program aims to improve the utilization of straw and livestock waste through assistance with processing technology into fermented feed and biogas in Medana Village, North Lombok. The main problems faced by partners include the limited knowledge of livestock farmers regarding feed fermentation techniques, suboptimal waste management that causes pollution, and the minimal application of biogas technology as an alternative energy source. The methods used included outreach, technical training, hands-on practice, and intensive mentoring. Twenty livestock group members and 22 farmer group members participated in the program. The mentoring results showed significant improvements in the skills of both farmer and livestock group partners, with the ability to make fermented feed increasing from 20% to 85%, and the ability to process biogas increasing from 5% to 78%. This program resulted in feed cost efficiency, reduced environmental pollution, and increased utilization of waste-based renewable energy. Keywords: Straw Waste; Livestock Waste; Fermented Feed; Biogas.
Integrasi Spiritual Digital Marketing, Modal Sosial, Dan Tata Kelola Platfom Dalam Penguatan Ketahanan Wirausaha Muslim Pada Ekosistem Islamic E-Bussines Andani, Merry; Agustina, Ahadiah
Indo-Fintech Intellectuals: Journal of Economics and Business Vol. 5 No. 4 (2025): Indo-Fintech Intellectuals: Journal of Economics and Business (2025)
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/ifijeb.v5i4.4623

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Penelitian ini bertujuan untuk menganalisis integrasi antara spiritual digital marketing, modal sosial, dan tata kelola platform dalam memperkuat ketahanan wirausaha Muslim pada ekosistem Islamic e-business. Menggunakan pendekatan kualitatif melalui library research dengan jenis integrative review, studi ini menelaah berbagai temuan empiris dan konseptual dari basis data ilmiah bereputasi seperti Google Scholar, Scispace, DOAJ, dan Scopus yang terbit pada periode 2015–2024 dengan fokus pada kewirausahaan Islam, pemasaran digital, modal sosial, dan tata kelola berbasis syariah. Hasil penelitian menunjukkan bahwa nilai-nilai spiritual seperti maṣlaḥah, kejujuran, dan tanggung jawab sosial menjadi landasan etis dalam pemasaran digital yang berkelanjutan; modal sosial memperkuat kepercayaan, jaringan, dan kolaborasi antarpelaku usaha; sedangkan tata kelola platform berbasis syariah menjamin keadilan, transparansi, dan perlindungan konsumen. Sinergi ketiga aspek tersebut menciptakan ekosistem bisnis Islam yang inklusif dan tangguh di era digital, dengan penekanan bahwa harmonisasi antara inovasi teknologi dan nilai-nilai Islam merupakan kunci keberlanjutan Islamic e-business. Kajian mendatang disarankan untuk menguji secara empiris hubungan ketiga variabel ini serta mengeksplorasi peran artificial intelligence dan big data dalam memperkuat tata kelola digital berbasis syariah.
The Influence Of Fintech On The Development Of Islamic Financial Inclusion In Msmes In Tanak Awu Village Ahadiah Agustina
Jurnal Ilmiah Ekonomi Islam Vol. 9 No. 2 (2023): JIEI : Vol.9, No.2, 2023
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jiei.v9i2.8777

Abstract

line with this, Fintech has emerged as one of the impacts of increasingly modern technological developments, especially in terms of finance. Fintech is here to answer people's needs for the importance of convenience in every economic process that involves Islamic finance. Sharia-based fintech will further increase financial inclusion in MSMEs because financial management managed by sharia is in accordance with religious guidelines, so that it will have a good impact on MSME financial management. Good management will also have a good impact on increasing MSMEs so that it will increase economic stability in Indonesia. The purpose of this study was to determine fintech management (risk and investment management, market provisioning, and cashless society) on Islamic financial inclusion (financial knowledge, financial behavior, and financial attitude) in MSMEs in the city of Mataram. The research conducted includes the type of quantitative research. The population of this research is the MSME industry in Tanak Awu village by focusing on using archival data (archival method). This study uses descriptive analysis and classical assumption test. The plan in this study is to determine the simultaneous and partial effect of fintech variables (risk and investment management and market provisioning) on Islamic financial inclusion (knowledge of Islamic finance, financial behavior, and financial attitudes).
The Influence of Digital Media, Halal Literacy, and Halal Culinary on Halal Tourism Interest among Gen-Z Muslims: Beach Case Study in Mataram. Supiani, Haerati; Dewi, Novi Yanti Sandra; Agustina, Ahadiah; Mukhlisin, Mukhlisin
Jurnal Ilmiah Ekonomi Islam Vol. 11 No. 01 (2025): JIEI : Vol.11, No. 01, 2025
Publisher : ITB AAS INDONESIA Surakarta

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Abstract

 Penelitian ini bertujuan untuk menguji pengaruh media digital, literasi halal, dan kuliner halal terhadap minat wisata muslim Generasi Z di Mataram. Penelitian ini menggunakan pendekatan kuantitatif, melibatkan 89 responden muslim berusia 15-26 tahun yang dipilih melalui teknik simple random sampling. Data dikumpulkan melalui kuesioner yang berisi 20 pernyataan yang mengukur variabel media digital, literasi halal, kuliner halal, dan minat wisata halal, kemudian dianalisis menggunakan regresi berganda dengan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa media digital memiliki pengaruh signifikan dan positif sebesar 77,7% sehingga menjadi faktor dominan dalam meningkatkan minat wisata halal. Literasi halal juga memiliki pengaruh signifikan sebesar 17,7% untuk memperkuat kepercayaan konsumen terhadap destinasi halal. Sementara itu, kuliner halal tidak memiliki pengaruh signifikan sebesar 67%. Secara simultan, ketiga variabel tersebut memberikan kontribusi sebesar 65,8%. Implikasi dari penelitian ini menunjukkan bahwa para pembuat kebijakan dan pelaku industri wisata halal harus mengutamakan penguatan literasi halal dan optimalisasi media digital dalam mempromosikan destinasi halal. Strategi berbasis media sosial dan kolaborasi dengan influencer dapat menjadi langkah efektif untuk menarik perhatian wisatawan muslim Gen-Z. Penelitian lebih lanjut disarankan untuk mengeksplorasi faktor-faktor lain seperti kualitas layanan, aspek budaya, dan keamanan destinasi, serta melakukan analisis komparatif antar kelompok usia atau wilayah.
Co-Authors Abdillah, Muhammad Zaki Abdul Wahab Abdul Wahab Abdul Wahab Karim Aditiawan, Lalu Fahat Aditir, Myhammad Afrianti, Lusiana Ageska Nugroho Ageska Nugroho AHMAD HELWANI Ahmad Hulaimi AHMAD HULAIMI, AHMAD Amil, Amil Ananta, Herdi Gilang Andani, Merry Andri Setiawan Aolia, Jumatul Aqodiah Aqodiah Aqodiah, Aqodiah Ariani, Zaenafi Arnola, Aditya Aulia, Putri Baiq Ida Astini Buanita, Buanita Dewi, Novi Yanti Sandra Dira Meisyaqia Andriani Erwin Erwin Fitratusnnisa, Fitratunnisa Fitri Hidayanti, Nur Fitriana, Nabilla HELWANI, AHMAD Herdi Gilang Ananta Hidayanti, Nur Fitri Hindayanti, Nur Fitri Husnan Imam Mabrur Imam Mabrur Ishanan Ishanan Izomi, Syahrul Jumatul Aolia Khaeruddin Said Lalu M Zulfami Fatawi M. Musfiatul Wardi M. Syahrul Izomi Mabrur, Imam Mappanyompa Mappanyompa Marianah, Marianah Masykur, M. Zaki Masykur, Muhammmad Zakki Maulana, Bayu Muanah, Muanah Muhammad Haikal Muhammad Iftor Ramadhan Mukhlishin Mukhlishin, Mukhlishin Mukhlisin Mukhlisin Mukmin Mukmin Mukmin Mukmin Muliatiningsih Muliatiningsih Mustafa Ali Muttaqien, Furqon Zainul Nasarudin Nasarudin Nasarudin, Nasarudin Niswatun Hasanah Novi Yanti Sandra Dewi Novi Yanti Sandra Dewi Nur Jannah Nuraini Nuraini Nurjannah Nurjannah Nurjannah Nurjannah Nurmitasari Nurmitasari, Nurmitasari Nurul Febryana Nurul Huda Nurul Huda Purnawirawan, Indra Putri Aulia Putri, Risma Sahrani Ramadhan, Tauhid Rejeki Rosmiati Rosmiati Safina safira Safira, Safira Saputra, Dalingga Sardi, Janudin Supiani, Haerati Syaharani, Jihan Syahrani, Risma Ulfitriana Veni Edriani Wardi, M. Musfiatul Yanti Sandra Dewi, Novi Zaenudin Zaenudin Zuriatul Azizah