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Edwin Rizal
Program Studi Ilmu Informasi Dan Perpustakaan, Fakultas Ilmu Komunikasi Universitas Padjadjaran
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Journal : Jurnal Ilmiah Wahana Pendidikan

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Strategi Komunikasi Marketing Public Relations Kopi Bajawa Flores Guna Membangun Brand Image Pada Media Sosial Instagram Darmanto Sinambela; Edwin Rizal; Agus Rahmat
Jurnal Ilmiah Wahana Pendidikan Vol 9 No 9 (2023): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.7939452

Abstract

The role of social media is very important in the current communication process. Including Instagram social media. Currently, there are more and more Instagram accounts on social media that are used to build a brand image. The use of Instagram is a way for businesses to promote goods, products, services and services. Bajawa Flores Coffee NTT is one of the coffee outlets that uses Instagram as a medium to build a brand image for their products. With the typical coffee characteristics of East Nusa Tenggara, it is unique compared to other competitors. Apart from that, Kopi Bajawa Flores also collaborates with the Tangan Pengharapan Foundation in social activities to help educate underprivileged children in NTT. This study aims to find out what are the Marketing Public Relations (MPR) communication strategies for Bajawa Coffee Flores NTT on the Instagram business media @kopibajawaflores.id in order to build a brand image for Bajawa Coffee Flores NTT. This research was conducted at Kopi Bajawa Flores, NTT, which has an office at Jalan Kedoa Raya No. 36, West Jakarta, DKI Jakarta. The results of this study indicate a marketing public relations strategy carried out by Kopi Bajawa Flores NTT on Instagram @kopibajawaflores.id to build a brand image, namely by making various advertisements and sales promotions, social enterprise activities, procurement of live music, publicity and direct marketing on Instagram Bajawa Coffee @kopibajawaflores.id. So that all marketing public relations activities carried out through the Instagram social media of Kopi Bajawa @kopibajawaflores.id are very good and need to be maintained in building the brand image of Bajawa coffee. Keywords: Strategy, Marketing Public Relations, Brand, Image, Bajawa Flores
Co-Authors Adinda Marzella Agus Rahmat Agus Rusmana Akhaya Noella Hermawan Alwi Alfiana Amaranti, Farah Ananda, Yonna Andi Febri Herawati Andri Yanto Anjani, Salsabiila Arido Laksono Arifda, Jannatinnai’mah Asep Saeful Rohman Astri Wulandari Astrina, Annisya Disa Atika Fajriandhany Awaludin Nugraha Bidayatun Nuzul Yuni Astuti Budikarti, Hanifah Nur Chelsea Maharani Alkautsar Dadang Sugiana Darmanto Sinambela Deddy Mulyana Desyandri Desyandri Diah Fatma Sjoraida Diah Fatma Sjoraida Diah Fatma Sjoraida Diah Sri Rejeki Dian Wardiana Sjuchro Eko Retno Wulandari Eko Retno Wulandari Elnovani Lusiana Encang Saepudin Eni Maryani Evi Novianti Evi Novianti Evi Novianti Evi Nursanti Rukmana, Evi Nursanti Fernando, Willionel Dhimas Fikri, Osama Firdo, Rhemanus Fitri Perdana, Fitri Fitriyah - fitriyah Franck Lavigne Habibaturrahmah Habibaturrahmah Hafizhah Nur Aghnia Hanny Hafiar Herika Rainathami Herika Rainathami Hermawan, Akhaya Noella Herzi Rahmatia Maulvi Ilham Gemiharto Ilyas Lanang Sinatria Ilyas, Januar Islami, Putri Bela Jenny Ratna Suminar Junizar, Fahriza Kaffah, Fissilmi Khairunnisa, Farah Nabila Krishna Yuliawati, Ayu Kurniawan Saefullah Kusnandar kusnandar kusnandar Lazuardina, Annisa Lestari, Syahnaz Yuliana LUKMAN, LUKMAN Lutfi Khoerunnisa Lutfi Khoerunnisa Mahardika . Mahardika Mahardika Mahardika, Mahardika Maryani, Eni Maulida, Nisrina Zakiyah McArthur, James M.B. Miftah, Muthiah Nurul Mohammad Sapari Dwi Hadian Muthiah Nurul Miftah Nadia Dwi Putri Nariratri, Gizella Neneng Komariah Neneng Komariah Neneng Komariah Neneng Komariah Ninis Agustini Damayani Novitasari, Ai Nuning Kurniasih Nuning Kurniasih Nur Aisyah, Fatimah Nurulauni, Nadiah Osama Fikri Panggabean, Lailan Saumi Purwanti Hadisiwi Puspita, Reza Eka Putri, Alisa Amalia Putri, Cintania Wanda Karisma Putri, Nurmalina Rahmita Rhemanus Firdo Ricky Hardiyanto Rinda Aunillah Sirait Rizki Nurislaminingsih Rizki Nurislaminingsih, Rizki Rully Anwar Rully Khairul Anwar Rusmana Agus Ryan Hara Permana Sabilillah, Zahidah Saepuddin, Encang Saleha Rodiah Sapari Dwi Hadian Sapari Dwi Hadian Saputra, Dandi Sarmoko Saridi Septian, Falih Ijlal Sihombing, Jimmy Ruben Slamet Mulyana Sumual, Dafa Aditya Dwi Putra Suwandi Sumartias Syahid, Fakhrie Nuryana Syahnaz Yuliana Lestari Talita Talita Talita, Talita Tine Silvana Rachmawati Tine Silvana Rachmawati Tine Silvana, Tine Utamidewi, Wahyu Utamidewi, Wahyu Ute Khadijah Ute Lies Siti Khadijah Wafi, Wafi Ariqo Wahyuni Pratiwi Ningsih Wulung, Shandra Rama Panji Yunus Winoto Yunus Winoto