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All Journal Jurnal Kajian Komunikasi dan Pembangunan Daerah Jurnal Ilmiah Wahana Pendidikan Statement : Jurnal Media Informasi Sosial dan Pendidikan Indo-MathEdu Intellectuals Journal KOMUNIKATA57 Economic Reviews Journal International Education Trend Issues Innovative: Journal Of Social Science Research Tuturan: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Harmoni: Jurnal Ilmu Komunikasi Dan Sosial Social Science Academic Jurnal Ilmu Komunikasi dan Sosial Politik Master Manajemen Da'watuna: Journal of Communication and Islamic Broadcasting El-Mujtama: Jurnal Pengabdian Masyarakat Brand Communication Jurnal Ilmu Sosial dan Humaniora As-Syirkah: Islamic Economic & Financial Journal
Mochammad Mirza
Universitas Islam Syekh-Yusuf
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Peran Komunikasi Antar Pribadi Terhadap Orang Tua Dalam Pembentukan Karakter Anak Nur Fitriyani Hamzah; Mochammad Mirza; Ajeng Pradesti
TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora Vol. 2 No. 1 (2024): Februari: TUTURAN: Jurnal Ilmu Komunikasi, Sosial dan Humaniora
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/tuturan.v2i1.762

Abstract

The role of interpersonal communication can also occur in a family environment, involving communication relationships between children and parents. Children need interaction with others for their growth. Despite the importance of interpersonal communication to parents and children, many parents face the challenge of establishing effective communication with their children. Factors such as generational differences, good communication styles, and pressure from the environment can be obstacles in creating a healthy communication relationship between parents and children. In this study, interpersonal communication between parents and children on shaping the character of their children in Tangerang. Using qualitative research methods, this study explores communication interactions through observation and questioning deliberate participation, incorporating symbolic theory. The results of this study are that effective interpersonal communication can help parents understand the needs and feelings of their children. A parent who understands the needs and feelings of the child will be able to provide appropriate guidance and guidance to the child.
Implementasi Komunikasi Antarbudaya Pada Perkawinan Antar Etnis Jawa Dan Sunda Di Pasar Kemis Kabupaten Tangerang Tika Aryana Wibisono; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2403

Abstract

Tangerang Regency is an area with many industrial, commercial and residential sectors. So that many migrants are looking for work and this results in many ethnic groups entering one area. Thus, inter-ethnic marriages have become commonplace because they are a natural process that occurs in multi-ethnic societies, especially marriages between Javanese and Sundanese ethnic groups. Developing perceptions and stereotypes have become obstacles that have an impact on harmony in inter-ethnic marriages. Various obstacles arise because each ethnic group has a different background, culture and beliefs. The aim of this research is to analyze the process of intercultural communication in inter-ethnic marriages, namely Javanese and Sundanese. The method used in this research is a qualitative descriptive research method with a case study approach, with a constructivist paradigm with the subject being 3 Javanese and Sundanese husband and wife tennis couples. The results of the research show that in the Optimistic Phase, couples still feel happy with their partner's cultural differences. They still don't know their partner's culture and experience difficulties at the beginning of their marriage. In the Culture Shock Phase, couples begin to be shocked and confused by their partner's culture, so they experience cutlure shock. In the Recovery phase, they begin to introduce each other to their respective cultures. In the adjustment phase, couples are starting to get used to and adapt and understand their partner's culture.
Strategi Komunikasi Pemasaran Elite Pro Green Lake City Dalam Upaya Meningkatkan Penjualan Properti Tahun 2023 Devi Julianti; Mad Yoman; Mochammad Mirza
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2482

Abstract

An effective marketing strategy plays an important and diverse role in a company's operations. Understanding marketing strategies and their impact on business objectives is very important for companies. The research problem focused on ineffective marketing communication strategies that impacted property sales at Elite Pro Green Lake City. The purpose of this study is to explore the marketing communication strategies used by companies and their impact on property sales. This research adopts a constructivist paradigm and uses a qualitative approach with a descriptive research design. A case study method was used, with primary data collected from Creative Managers and Marketing Staff at Elite Pro Green Lake City. Secondary data from the literature and previous research provide additional support. The study was conducted at the company's location in Green Lake City, Tangerang. The study revealed that Green Lake City's Elite Pro has yet to fully optimize its marketing communication strategy. The company mainly focuses on the product, price, and promotional components of the marketing mix, neglecting other important elements. This resulted in a decrease in property sales. These findings point to the need for Elite Pro Green Lake City to improve its marketing communication strategy to increase property sales. The study underscores the importance of leveraging various online and offline promotional activities, developing strong relationships with develovers and banks, and maximizing social media platforms for marketing.
Komunikasi Antar Pribadi Terhadap Kinerja Karyawan Divisi Pemasaran PT Hamri Indonesia Hemalya Yunnisa; Mochammad Mirza; Ajeng Pradesti
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2483

Abstract

A part or department within a company called the marketing division is responsible for managing all aspects related to the marketing of the company's products or services. The marketing division also plays a crucial role in the development of a company, so it must perform well. Ability to communicate effectively and well is crucial for smooth interactions and activities, especially in formal settings. Because of this, the purpose of this study is to understand the interpersonal communication relationships inside PT Hamri Indonesia's marketing division. Additionally, it looks into how much interpersonal communication might help staff members in PT Hamri Indonesia's marketing division work better. Furthermore, the study attempts to pinpoint obstacles that PT Hamri Indonesia's marketing division faces in relation to interpersonal communication. Primary data for this study came from observations and interviews, and data analysis in this study is qualitative. The sources of secondary data include definitions, theories, and a variety of literary works. The importance of encouraging effective interpersonal communication among persons is indicated by the conclusion reached from the impact of interpersonal communication on the performance of marketing division employees.
Komunikasi Organisasi antara Pimpinan Asing dan Karyawan Lokal di PT Sunwood Timber Industries Fitri Amalina; Mochammad Mirza; Riza Gusti Rahayu
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2484

Abstract

This research aims to examine organizational communication between foreign leaders and local employees at PT Sunwood Timber Industries, utilizing a constructivist approach and qualitative research methods, particularly a descriptive case study involving observation, interviews, and document analysis to understand communication patterns and identify barriers in the interaction between these two groups. The study's findings highlight the crucial role of communication in managing cultural differences in the workplace, with effective communication being key to creating an inclusive and productive work environment. The research provides a comprehensive overview and significant contribution to improving organizational communication within the company, offering recommendations for enhancements to enhance the effectiveness of communication between foreign leaders and local employees.
Strategi Digital Marketing Kafe Dom Social Hub Dalam Meningkatkan Brand Awareness di Sosial Media Instagram Studi Deskriptif Kualitatif Pada Akun @Domsocialhub Fithal Amin; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2485

Abstract

Abstract. The increase in the number of Coffee Shops has created intense competition between them, especially along with the development of technology and the application of digital marketing. The importance of digital marketing, especially through social media, is the main focus in efforts to increase brand awareness of a product or service. In this context, digital marketing, especially through social media marketing, is described as an effective tool for achieving marketing goals by creating customer contacts, generating interest, and increasing purchase intentions. Analysis of brand awareness stages, from unconscious brands to top of mind, is an important part of understanding the process of forming a brand's image. Focus is also given to Instagram's role as an effective platform in enhancing brand identity, with an explanation of Instagram's popularity in promoting products and services. In this context, research focuses on the digital marketing communication strategy used by Dom Social Hub, a Coffee Shop in Tangerang City. The research aims to explore the advantages, disadvantages and obstacles that arise during the implementation of this strategy, with a focus on increasing brand awareness on social media platforms, especially Instagram. The object of this research explains the digital marketing strategy of the Dom Social Hub cafe in increasing brand awareness on Instagram social media. This research uses the constructivism paradigm. This research approach uses a qualitative descriptive approach.
Komunikasi Organisasi Dalam Menangani Konflik Hubungan Pekerjaan di PT. Elephant Agung Perkasa Afnan Alifiyan; Mochammad Mirza; Riza Gusti Rahayu
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 2 No. 1 (2024): Maret : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v2i1.2486

Abstract

This research aims to investigate and find solutions to the existing problems at PT. Elephant Agung Perkasa, focusing on Organizational Communication perspectives to address and resolve issues as well as inhibiting factors within the company. The study adopts a qualitative approach with a constructivist framework. Data collection involves observation and in-depth interviews to gather information for addressing the researched problems. The results indicate that the communication role at PT. Elephant Agung Perkasa is closely tied to the system implemented from superiors to employees and the communication among colleagues. To effectively manage organizational communication, PT. Elephant Agung Perkasa needs to handle it efficiently in both maintaining and resolving conflicts, as identified in this research. This ensures the company can implement effective communication practices and receive positive feedback from employees.
Aktivitas Pemasaran PT. Triartha Cipta Mandiri Dalam Meningkatkan Penjualan Perumahan Granada Rajeg City Tahun 2023 Syarifah Fatimah; Mochammad Mirza; Alamsyah Alamsyah; Ari Suseno
Harmoni: Jurnal Ilmu Komunikasi dan Sosial Vol. 1 No. 4 (2023): Desember : Harmoni : Jurnal Ilmu Komunikasi dan Sosial
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59581/harmoni-widyakarya.v1i4.2747

Abstract

Triartha Cipta Mandiri is a company that operates as a housing developer. PT. Triartha Cipta Mandiri (which is shortened to PT. TCM) moves side by side with PT. Rico Cipta Mandiri is located at Ruko Tangerang City Business Park, D/8, Jl. Raya Jendral Sudirman, Banten. Director of PT. Triartha Cipta Mandiri is Mr. Hamsir Siregar, S.H., M.H. PT. Triartha Cipta Mandiri has been established for 10 years with a Deed of Company Establishment from the Tangerang Regency Notary, Mr. Deni Nugraha, S.E., S.H., M.Kn. dated 25-09-2013 and has received approval from the Minister of Law and Human Rights of the Republic of Indonesia, as stated in his Decree dated 27-09-2013 Number: AHU-50281.AH.01.01 TAHUN 2013. So far, PT. Triartha Cipta Mandiri is expanding its wings in the field of selling subsidized houses. The name of the housing developed by PT. Triartha Cipta Mandiri is Granada Rajeg City which is located in Rajeg District, Tangerang Regency, Banten. Houses that sells by PT. Triartha Cipta Mandiri is a subsidized house by the government with a price of Rp. 168,000,000,- and the houses’ building area of ​​30 M2 and a land area of ​​60 M2. Inside the house there are 2 bedrooms and 1 bathroom. Houses marketing is carried out by deploying several marketing agents. Other than that, to carry out sales and purchases that have been agreed with consumers, PT. Triartha Cipta Mandiri entered into a credit agreement at Bank BTN Syariah. During 2023, house sales have reached 74 houses.
KOMUNIKASI PEMASARAN DALAM PENJUALAN PROPERTI ELITEPRO DI TANGERANG Julianti, Devi; Mirza, Mochammad; Jeffri, Suci Emelsi
Statement: Jurnal Media Informasi Sosial dan Pendidikan Vol 14 No 1 (2024): Statement | Jurnal Media Informasi Sosial dan Pendidikan
Publisher : PMPP Lembaga Penelitian dan Studi Kebijakan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Nowadays, the development of various business fields is very rapid because of the increasingly advanced and developing development. The purpose of the rapid development of this era is to pamper and satisfy consumers so that the needs of consumers are met in today's modern lifestyle. One of the branches of the economy that is growing rapidly today is the property industry. The purpose of this study is to find out marketing communication in property sales at ElitePro Tangerang in an effort to increase sales in 2024 and to find out the obstacles faced by ElitePro Tangerang in an effort to increase property sales in 2024. This research method uses a descriptive research type with a qualitative approach. The results of this research are that ElitePro products are property agent services that help market secondary and primary units. The property prices offered by ElitePro are very diverse. In determining the location of the marketing place, ElitePro conducts research and analysis of regional trends that are viral or that are widely liked by its target market. ElitePro promotes the property through social media, advertising on the portal, placing banners, and following up customers. ElitePro has obstacles in marketing property, including the number of competitors engaged in the field of property agents, lack of speed in marketing properties that are going viral, lack of strategic property units, too high prices, expensive digital advertising costs, and lack of discipline in managing working time for marketing
Efektivitas Iklan Melalui Whatsapp Blast Terhadap Keputusan Pembelian di Tunas Toyota Cimone Sutanto, Titania Febriyanti; Saputra, Faisal Tomi; Mirza, Mochammad
Social Science Academic Vol 1 No 2 (2023)
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/ssa.v1i2.4028

Abstract

The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study. The purpose of this study was to measure the effectiveness of advertising through WhatsApp Blast (X) on the purchase decision variable (Y). The results of the t test obtained are that the significance value of the EPIC variable (X) on the purchase decision variable (Y) is 0.00 <0.05, which means that the t value is significant. And for the calculated t value of 5,262> 1,661, it can be concluded that the EPIC variable has a positive and significant effect on purchasing decisions. The effectiveness of advertising via WhatsApp Blast on purchasing decisions at Tunas Toyota Cimone is 22%, while 88% is influenced by other factors not examined in this study.
Co-Authors Abdurahman, Ade Irfan Achmad Firdaus Afnan Alifiyan Afriadi, Bambang Agustiana, Elyza Zahra Ahmad, Nurwidiyastuti Ajeng Pradesti Alamsyah - Alamsyah Alamsyah Ari Suseno Ari Suseno Aulian khairani Awaliah, Destalifta Wimbakti Colega Oli, Mario Daeli, Justianus Delima, Isniyunisyafna Diah Destalifta Wimbakti Awaliah Devi Julianti Diah Delima, Isniyunisyafna Dianatunisa, Siti Dini, Wulan Eka Wulandari Emelsi Jeffri, Suci Emelsi, Suci Fadhilah, Fahri Fatin Habibah Fatkar, Budiastuti Fithal Amin Fitri Amalina Fitri Fitri Fournawati, Fournawati Fournawati, Sri Murdilah Furkon Sukanda, Ukon Furkon, Ukon Gilang Kurniawan Goni, Harki Said Al Hardiyanti , Rini haris, achmad Hemalya Yunnisa Herdian, R Syifa Putri Heri yanto Hervian, Naufal Fadhila Ignes Ambarwati Irwanda, Andri Isnaniah, Isnaniah Isniyunisyafna Diah Delima Jamaludin, Abdul Rafi Jody Halfan Julianti, Devi Khasanah, Prisca Dwi Puspa Kurniawan, Gilang Kusumawardani, Frisca Lina wati Mad Yoman Mad Yoman Meliana, Tiara Muhamad Nur Muhammad Satria Permana Nanda Abbrila Sastia Nazwa Novia Yasmin Nur Fitriyani Hamzah Nur Meilasari Oksapianus, David Soni Pradesti, Ajeng Prasetyo, Adimas Yusuf Putri, Salwa Maulidina Rahmah, Milyuna Riza Gusti Rahayu Rojviyani Tsaqila Rosmeri Simorangkir, Melda Rumia Salwa Maulidina Putri Saputra, Faisal Tomi Siti Megawati Putri Siti Nur Aisah Sobirov, Bobur Sri Murdilah Fournawati Subekti, Jesiana Dwi Suci Emelsi Jeffri Sugeng Lubar Prastowo Sukanda, Ukon Furkon Suseno, Ari suseno, ari suseno Sutanto, Titania Febriyanti Syahputra, Permana Surya Syarifah Fatimah Tasyharani, Alfiandi Tika Aryana Wibisono Urfah Atut Chosiyah Widiargun, Diah Yoman, Mad