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PEMBERDAYAAN KELOMPOK MASYARAKAT DAN UMKM DI DESA PAKABBA KECAMATAN GALESONG UTARA KABUPATEN TAKALAR Nurdin, Nani Harlinda; Mirsa, Sitti; Atrianingsi, Andi; Hamson, Zulkarnain; Rulinawaty, Rulinawaty
Jurnal Pengabdian Masyarakat Berkarya Vol. 1 No. 03 (2022): Jurnal Pengabdian Masyarakat Berkarya
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/berkarya.v1i03.108

Abstract

Peningkatan pengetahuan dan keterampilan kelompok masyarakat utamanya pelaku usaha saat ini menjadi suatu keharusan mengingat perkembangan teknologi dan informasi yang semakin maju sehingga merubah cara dan pola dalam memasarkan produk. Saat ini Sebagian besar pemasaran dilakukan berbasis internet dan menudahkan masyarakat untuk mencari kebutuhannya secara cepat dan murah dalam arti harga yang bersaing. Disamping itu penampilan/image produk juga sangat menarik dan eye catching untuk menarik minta konsumen. Kegiatan Pengabdian Kepada Masyarakat ini dilakukan untuk memberikan pemahaman, pengetahuan serta keterampilan bagi kelompok masyarakat dan pelaku Usaha Mikro Kecil dan Menengah (UMKM) di Desa Pakabba Kecamatan Galesong Utara Kabupaten Takalar tentang Manajemen Pemasaran Produk UMKM. Hasil kegiatan pengabdian ini diharapkan dapat meningkatkan pemahaman, pengetahuan dan keterampilan masyarakat pelaku usaha dalam memasarkan produknya dengan menmanfaatkan teknologi dan informasi.
Performance of Local Government Regulations During the Pandemic to Improve the Economic Value of City Image in South Sulawesi Andriyansah, Andriyansah; Rulinawaty, Rulinawaty
Media Ekonomi dan Manajemen Vol 38, No 1 (2023): January 2023
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v38i1.3028

Abstract

This study aims to determine the performance of local governments in improving city image branding in South Sulawesi Province. This research uses a proportional sampling technique based on the area of the city so that the number of samples between one region and another will be different, using survey techniques in the form of questionnaires. For data analysis, this study used Structural Equation Modeling (SEM) with a total data of 265 samples. The hypothesis proves that the exogenous variables of city image branding consisting of regiocentric policy, street vendor performance, iconic tourism culinary and revisit destination have a positive influence on city image branding variables. This research contributes to the development of marketing science, the implication is that it provides input to stakeholders to increase the role of government performance on image branding.
Enhancing Research Competence in Distance Education through Scientific Workshops: Integrating Ergo-Iconic Learning Design Andriyansah, Andriyansah; Sapriati, Amalia; Rulinawaty, Rulinawaty
Research Horizon Vol. 6 No. 1 (2026): Research Horizon - February 2026
Publisher : LifeSciFi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54518/rh.6.1.2026.996

Abstract

Distance education has expanded rapidly with the increasing use of digital technologies. It often presents challenges related to learner engagement, interaction, and the development of practical competencies. Integrating scientific workshops and ergonomic learning design may provide a more interactive and supportive learning environment. This study aims to examine the effectiveness of integrating scientific workshops into distance education to enhance students’ competencies, particularly in supporting the preparation of final research projects. A mixed-methods approach was employed, combining descriptive quantitative analysis with qualitative insights from semi-structured interviews. The study involved 197 participants and data were collected using structured questionnaires and follow-up interviews with selected informants. The quantitative results show that 91.3% of participants gained new knowledge related to TAPM and TAPD, 98.9% reported that the materials supported their final project writing, and 99.5% found the practical training in research tools and output interpretation beneficial. Qualitative findings further indicate that the workshops improved participants’ understanding of research methods and fostered collaborative learning, although some participants experienced difficulties in independently applying the research tools. These findings suggest that integrating scientific workshops with ergo-iconic instructional design can improve engagement, strengthen research competencies, and support more effective learning experiences in distance education environments.