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Impulsive Buying Tendency: Elaboration Likelihood Model Perspective Wibisono, Leonard Junio; Gosal, Gladys Greselda; Teofilus, Teofilus; Effendy, Junko Alessandro; Sabar, Sabar; Azizurrohman, Muhammad
Jurnal Aplikasi Manajemen Vol. 22 No. 2 (2024)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2024.022.02.08

Abstract

The increasing percentage of e-commerce users each year, accompanied by the growing convenience of online shopping, is considered to have led to the phenomenon of impulse buying tendency, especially in the context of e-commerce usage. This study aims to discuss the occurrence of impulse buying tendency in Indonesia based on the perspectives of the Elaboration Likelihood Model and Regulatory Focus Theory, using information transparency to represent the central route, celebrity endorsers to represent the peripheral route, and regulatory focus as a moderating variable. The research is focused on Shopee, which is one of the most popular e-commerce in Indonesia, therefore the population is Shopee users in Indonesia. The purposive sampling technique was used with a total of 445 respondents, which were taken from 5 top universities in Indonesia. The results of this study indicate that both information transparency and celebrity endorsers have a significant influence on impulse buying tendencies. Furthermore, regulatory focus is found to be a significant moderating variable of the relationship between information transparency and impulse buying tendency, however, there is no significant effect found on the moderating role of regulatory focus in the relationship between celebrity endorsers and impulse buying tendency. Referring to this, it is hoped that the Shopee e-commerce company can provide information according to the needs of consumers and consider the selection of supporting celebrities in accordance with the products or brands offered.
STUDI NUMERIK KINERJA HEAT SINK BERBASIS ALIRAN DUA FASE DENGAN ETIL ASETAT SEBAGAI ALTERNATIF PENDINGIN CONCENTRATED PHOTOVOLTAICS Arirohman, Ilham Dwi; Naimah, Khoirun; Syaukani, Muhammad; Sabar, Sabar
Jurnal Teknologi Terapan Vol 11, No 2 (2025): Jurnal Teknologi Terapan
Publisher : P3M Politeknik Negeri Indramayu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31884/jtt.v11i2.814

Abstract

Concentrated Photovoltaic (CPV) technology offers the potential to enhance solar energy conversion by utilizing light focusing technology to increase the solar irradiation flux received by photovoltaic cells. On the other hand, as the solar energy density increases on a PV cell, the surface temperature of the PV also rises, which results in decreased energy conversion efficiency and the possibility of thermal fatigue. Therefore, a reliable cooling system is required for CPV. This study aims to evaluate the performance of a two-phase flow heat sink with ethyl acetate (C4H8O2) as the working fluid, which has a low boiling point and high heat of vaporization, making it quite effective for heat transfer. The method used is numerical simulation using Computational Fluid Dynamics (CFD) software. The simulation results show that the heat sink heat transfer effectiveness is 86.03%, with a thermal resistance value of 0.0073 . The highest temperature on the solid part is 105  showing an increasing trend but not significantly, while the average fluid temperature tends to remain constant at 55 . This indicates that the evaporation process is able to maintain the heatsink temperature at stable level.
Perancangan Strategi Pemasaran Untuk Produk Aplikasi SADATA Sahala M.T. Panjaitan; Sabar Sabar
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4137

Abstract

PT. Teknologi Sada Indonesia (SADATA) merupakan perusahaan konsultan teknologi informasi yang berdiri sejak 2011 dengan produk unggulan berupa aplikasi Human Resource Information System (HRIS). Meski telah digunakan oleh berbagai perusahaan, SADATA menghadapi persaingan ketat di pasar HRIS, sehingga memerlukan strategi pemasaran yang efektif untuk mempertahankan dan meningkatkan pangsa pasar. Saat ini, SADATA mengalami perlambatan laju kenaikan penjualan, di mana penjualan masih tumbuh namun lebih lambat dibandingkan sebelumnya. Penelitian ini bertujuan merumuskan strategi pemasaran efektif bagi aplikasi HRIS SADATA menggunakan analisis SWOT yang didukung matriks Internal Factor Analysis Strategic (IFAS) dan External Factor Analysis Strategic (EFAS) serta pendekatan Marketing Mix 4P. Analisis SWOT mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi SADATA. IFAS dan EFAS membantu menganalisis faktor internal dan eksternal, memberikan gambaran posisi strategis perusahaan. Marketing Mix 4P yang mencakup produk, harga, distribusi, dan promosi digunakan untuk merancang strategi pemasaran yang komprehensif. Hasil penelitian menunjukkan bahwa pemanfaatan kekuatan internal dan peluang pasar serta pengelolaan kelemahan dan ancaman dapat meningkatkan daya saing SADATA. Penelitian ini memberikan panduan strategis untuk meningkatkan efisiensi operasional, retensi pelanggan, dan pertumbuhan bisnis SADATA di pasar HRIS Indonesia.
Desain Sistem Pengolaha Tepung MOCAF (Modified Cassava) Menggunakan Software PLC OMRON Pratama, Rifki Adi; Pertiwi, Kisna; Sabar, Sabar
ELECTROPS : Jurnal Ilmiah Teknik Elektro Vol 3, No 1 (2024): ELECTROPS : Jurnal Ilmiah Teknik Elektro
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/electrops.v3i1.18555

Abstract

This research aims to design and develop a Mocaf (Modified Cassava Flour) processing system based on automation using Omron PLC software. Mocaf flour is a cassava-derived product whose processing involves fermentation, drying, and milling stages. The designed system focuses on improving production efficiency, maintaining product quality, and minimizing errors caused by human factors. The research method includes system requirements analysis, hardware and software design, as well as implementation and testing on a prototype. The Omron PLC serves as the main controller, integrating various sensors and actuators to monitor and control the processes automatically. The system is also equipped with a user interface to facilitate process monitoring and parameter settings. The results indicate that the designed system can optimize the Mocaf flour production process with high precision and reliability. Additionally, the use of Omron PLC-based automation has proven effective in reducing processing time and increasing productivity. This research is expected to contribute to the development of a more modern and efficient local food industry.
A Study of Customer Resonance and Loyalty: The Moderating Role of Brand Value Among Used BMW Car Owners Ammalia, Nuuru Rizky; Sabar, Sabar; Wardhana, Mahendra; Wahyudie, Prasetyo
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.911

Abstract

The luxury automotive industry in Indonesia continues to demonstrate stable growth despite economic pressures and technical challenges, particularly in classic models. BMW, as a dominant luxury car brand, has successfully maintained user loyalty, including for older models such as the E46 and F30. This study aims to analyze the influence of brand experience, brand trust, and brand image on customer loyalty, with brand resonance as a mediating variable and brand value as a moderating variable. A quantitative approach was employed by distributing online questionnaires to users of BMW 3 Series (E46 and F30) in Surabaya, Jakarta, Bekasi, and Solo. Data were analyzed using structural equation modeling (SEM) with AMOS 26. The results indicate that brand experience and brand trust have a positive and significant effect on brand resonance, while brand image does not have a significant effect. Brand resonance was found to significantly mediate the relationship with customer loyalty. Brand value also positively moderates the relationship between brand resonance and customer loyalty. These findings highlight the importance of emotional experience, community involvement, and perceived brand value in fostering loyalty, even for vehicles that are not the owners’ primary cars. This study emphasizes that loyalty is shaped not only by functional satisfaction but also by long-term emotional attachment, particularly in the context of classic luxury cars.
The Influence Of Brand Experience Dimensions On Brand Loyalty Of Coffee X With Age Moderation Adji, Fine Isnadia; Sabar, Sabar
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.942

Abstract

The growth of the local coffee industry in Indonesia as triggered intense competition. The ‘ngopi’ (coffee-drinking) culture, increasing purchasing power, and evolving lifestyles have created promising business opportunities. The homogeneity concepts among coffee businesses has driven the innovation of competitive advantages. Customer loyalty is crucial for sustainability of Kopi X. This research investigates the influence of brand experience on customer loyalty in local coffee shops, using Kopi X as a case study. This quantitative study employs an online questionnaire and structural equation modelling (SEM) with the aid of AMOS software. The independent variables are brand experience (sensory, affective, behavioral, and intellectual) and brand love. The dependent variable is brand loyalty, with age serving as a moderating variable. The research findings indicate that brand experience dimensions such as sensory experience, affective experience, and intellectual experience have a positive and significant effect on brand love. However, the behavioral experience dimension does not significantly influence brand love. Brand love exerts a positive and significant influence on brand loyalty. Age strengthens the influence on brand love on brand loyalty. This research is expected to provide empirical contributions to the understanding of the factors influencing loyalty in local coffee shops. The results can offer strategic recommendations for coffee business stakeholders to enhance customer loyalty through effective brand experience management.
Problematika Penyelesaian Sengketa Proses Pemilihan Kepala Daerah Walikota Batam Tahun 2024 di Mahkamah Konsitusi Indonesia Sabar Sabar; Emy Hajar Abra; Alwan Hadiyanto
JURNAL USM LAW REVIEW Vol. 8 No. 3 (2025): DECEMBER
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/julr.v8i3.12624

Abstract

This study aims to analyze the problems in resolving the 2024 Batam Regional Head Election (Pilkada) disputes at the Constitutional Court of Indonesia. The background of this research lies in the increasing number of electoral disputes that burden the Court, with an urgency to assess whether the existing mechanism can ensure electoral justice. The findings reveal novelty in two critical aspects: first, the identification of inconsistencies between posita and petitum in the petition, which undermines the principle of legal certainty; and second, the urgency of establishing a special electoral court as a structural solution to the Constitutional Court’s heavy caseload. The study concludes that the practice of dispute resolution in the Court still faces a gap between constitutional norms and factual realities. Practical recommendations include revising the Constitutional Court Regulation (PMK) to set stricter standards for petitions and providing continuous electoral legal education for candidates and their legal counsels to strengthen legal certainty and substantive justice. Penelitian ini bertujuan untuk menganalisis problematika penyelesaian sengketa Pemilihan Kepala Daerah (Pilkada) Batam tahun 2024 di Mahkamah Konstitusi. Latar belakang penelitian didasarkan pada tingginya eskalasi sengketa hasil Pilkada di Indonesia yang membebani MK, dengan urgensi menilai sejauh mana mekanisme penyelesaian sengketa mampu mewujudkan keadilan elektoral. Hasil penelitian menunjukkan adanya kebaruan pada dua aspek penting: pertama, identifikasi inkonsistensi antara posita dan petitum dalam permohonan yang berimplikasi pada asas kepastian hukum; kedua, perlunya pembentukan peradilan khusus pemilu sebagai solusi struktural terhadap beban perkara yang terus meningkat di MK. Penelitian ini menyimpulkan bahwa praktik penyelesaian sengketa di MK masih menghadapi kesenjangan antara norma konstitusi dan realitas faktual. Rekomendasi yang diberikan adalah perlunya revisi Peraturan Mahkamah Konstitusi (PMK) agar lebih tegas mengatur standar permohonan, serta penyelenggaraan pendidikan hukum elektoral bagi peserta Pilkada dan kuasa hukumnya guna memperkuat kepastian hukum dan keadilan substantif.
APPLYING K-MEANS ALGORITHM FOR CLUSTERING ANALYSIS EARTHQUAKES DATA IN WEST NUSA TENGGARA PROVINCE Kertanah, Kertanah; Rahadi, Irwan; Aryani Novianti, Baiq; Syahidi, Khaerus; Sapiruddin, Sapiruddin; Mandala Putra, Hadian; Gazali, Muhammad; Haiban Hirzi, Ristu; Sabar, Sabar
Indonesian Physical Review Vol. 5 No. 3 (2022)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ipr.v5i3.148

Abstract

This study aims to cluster and visualize the earthquake data on a geographical map to determine earthquakes' characteristics using the k-means algorithm. Cluster analysis using the k-means algorithm was carried out on the earthquake data. K-means algorithm is familiar and is one of the well-known techniques to have been applied in cluster analysis. One of Its advantages in cluster analysis is scaling large datasets, for example, earthquake data. The data used in this study is earthquake data in the West Nusa Tenggara from 1991 to 2021. Applying the proposed k-means algorithm, the optimal number of clusters (k) used in this clustering is 2, based on the highest silhouette score of 0.749. The cluster analysis on the geographical map showed that the epicenters of the earthquakes were pretty spread out before 2018, and the number of earthquakes in the eastern region of West Nusa Tenggara is more than in the western area. However, in 2018, the clusters were all bunched in the northern Lombok region. There were a few earthquakes in the west region in 2018, but they happened before August 5. Even after 2019, most earthquakes continue to occur, with the epicenters clustered close to the northern Lombok region  
Analisis Penerimaan Teknologi Kecerdasan Buatan dalam Pembelajaran Pemrograman Web: Pendekatan Model Penerimaan Teknologi Putra, Muhammad Trio Maulana; Rochmah, Irma Nuur; Sa’adah, Nurul Laili; Sabar, Sabar; Sari, Nitta Puspita
EDUTIC Vol 12, No 1: 2025
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/edutic.v12i1.28877

Abstract

In the rapidly evolving digital era, the application of artificial intelligence (AI) technology in education, particularly in web programming learning, presents new challenges and opportunities. This study aims to explore students' perceptions of using AI in web programming education by employing the Technology Acceptance Model (TAM) as a theoretical framework. The research method used is a quantitative approach with a survey design, involving 47 students from the Information Technology Education Study Program at Mojosari Institute of Technology. The analysis results indicate that students have a positive perception of the ease of use and usefulness of AI, as well as a strong intention to continue using this technology in their learning. Despite the challenges in implementing AI, the findings suggest that AI has significant potential to enhance the effectiveness of web programming education. This research is expected to provide insights for the development of more effective curricula and teaching strategies.
Perbandingan Metode Kontrol P, PD, PI, dan PID pada Robot Self-Balancing Beroda Dua Pertiwi, Kisna; Agustian, Andry; Silitonga, Jonathan; Sinaga, Hendra; Siahaan, Franky; Silverius S, Hotlas; Ghustav D., Claudio; Sabar, Sabar; Joni, Joni
BRILIANT: Jurnal Riset dan Konseptual Vol 9 No 1 (2024): Volume 9 Nomor 1, Februari 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v9i1.1829

Abstract

The self-balancing robot is unstable and will fall without external control so an excellent control method is needed so that the robot can automatically maintain a balanced position. This research aims to design and control a two-wheeled self-balancing robot to be able to maintain a good balance perpendicular to a flat surface. In this study, tests were conducted by comparing the P, PD, PI, and PID control methods to obtain the best control method to be applied to the two-wheeled self-balancing robot. The PID controller proved to be the best compared to other control methods. The performance of the PID controller carried out in the study is measured by the length of time the robot can stand stable at rest, in motion, and the presence of external disturbances. The system uses an Inertial Measurement Unit (IMU) sensor to reduce the centrifugal force exerted on the robot, detects the tilt angle and angular velocity, and uses an Arduino as the control center and data process. The self-balancing robot that has been designed can balance itself stably on the PID parameters used, namely , and . With these PID parameters, the robot can maintain an upright and balanced position with or without external disturbances and can stabilize for 600 seconds (10 minutes) even longer as long as battery power is still available.
Co-Authors Adi Mas Sulton Adji, Fine Isnadia Afriansyah, Aidil Agung Cahyono Agustian, Andry Ahmad Z. Purwalaksana Alfajrin, Achmad Chalid Afif Alfiansyah, Tariq Aziz Algifari, Muhammad Habib Alwan Hadiyanto Ammalia, Nuuru Rizky Anjela, Rara Arham, La Ode Arirohman, Ilham Dwi Aryadi, Anugrah Wahyu Aryani Novianti, Baiq Azizurrohman, Muhammad Azry Ayu Nabillah Bagus Hermanto Bahar, Aditiya Harjon Basyar, Syaripudin Boy Sembaba Tarigan Chalid, Achmad AA Doni Praditya Duwi Harianto Duwi Hariyanto Emi Sunarti Emy Hajar Abra Erny Amalia Lestari Fajar Paundra Fitrah Qalbina Gede Arnawa Ghustav D., Claudio Gladys Greselda Gosal Hadian Mandala Putra Harianto, Duwi Hariyanto, Duwi Hufadz, Muhamad Ihsan Hyeni Roza Nofia, Hyeni Roza I Dewa Nyoman Arta Jiwa Intan Avionita Irma Nuur Rochmah, Irma Nuur Joni Joni Junko Alessandro Effendy Kertanah, Kertanah Khaerus Syahidi Kisna Pertiwi Kisna Pertiwi, Kisna Livia Ersi Liza Husnita Madi, Madi Mahendra Wardhana, Mahendra Maranatha Wijayaningtyas Mufidah, Zunanik Muhammad Gazali Muhammad Syaukani Naimah, Khoirun Nurrahman, Muhammad Arif Nurullah, Fajar Perdana Pardomuan S, Ernst Tunggul Pertiwi, Novalia Pratama, Rifki Adi Putra, Muhammad Trio Maulana Putty Yunesti Rahadi, Irwan Rahmayeni sy Ramadhani, Africo Refni Yulia Ristu Haiban Hirzi, Ristu Ronaldo Ahmanda, Ronaldo Rudi Setiawan Sahala M.T. Panjaitan Sapiruddin, Sapiruddin Sari, Nitta Puspita Sa’adah, Nurul Laili Shodiq, Burhan Siahaan, Franky Silitonga, Jonathan Silverius S, Hotlas Sinaga, Hendra Sofyan, Sarwo Edhy Sri Mursidah Sujatmiko Sujatmiko Sulthan Syahril Syaripudin Basyar Teofilus Teofilus, Teofilus Wahyudie, Prasetyo Wibisono, Leonard Junio Witrianto Witrianto Yoserizal Yoserizal Zulkifli Aziz