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Perancangan Strategi Pemasaran Untuk Produk Aplikasi SADATA Sahala M.T. Panjaitan; Sabar Sabar
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 6 No. 3 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (Januari - Februari 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v6i3.4137

Abstract

PT. Teknologi Sada Indonesia (SADATA) merupakan perusahaan konsultan teknologi informasi yang berdiri sejak 2011 dengan produk unggulan berupa aplikasi Human Resource Information System (HRIS). Meski telah digunakan oleh berbagai perusahaan, SADATA menghadapi persaingan ketat di pasar HRIS, sehingga memerlukan strategi pemasaran yang efektif untuk mempertahankan dan meningkatkan pangsa pasar. Saat ini, SADATA mengalami perlambatan laju kenaikan penjualan, di mana penjualan masih tumbuh namun lebih lambat dibandingkan sebelumnya. Penelitian ini bertujuan merumuskan strategi pemasaran efektif bagi aplikasi HRIS SADATA menggunakan analisis SWOT yang didukung matriks Internal Factor Analysis Strategic (IFAS) dan External Factor Analysis Strategic (EFAS) serta pendekatan Marketing Mix 4P. Analisis SWOT mengidentifikasi kekuatan, kelemahan, peluang, dan ancaman yang dihadapi SADATA. IFAS dan EFAS membantu menganalisis faktor internal dan eksternal, memberikan gambaran posisi strategis perusahaan. Marketing Mix 4P yang mencakup produk, harga, distribusi, dan promosi digunakan untuk merancang strategi pemasaran yang komprehensif. Hasil penelitian menunjukkan bahwa pemanfaatan kekuatan internal dan peluang pasar serta pengelolaan kelemahan dan ancaman dapat meningkatkan daya saing SADATA. Penelitian ini memberikan panduan strategis untuk meningkatkan efisiensi operasional, retensi pelanggan, dan pertumbuhan bisnis SADATA di pasar HRIS Indonesia.
Desain Sistem Pengolaha Tepung MOCAF (Modified Cassava) Menggunakan Software PLC OMRON Pratama, Rifki Adi; Pertiwi, Kisna; Sabar, Sabar
ELECTROPS : Jurnal Ilmiah Teknik Elektro Vol 3, No 1 (2024): ELECTROPS : Jurnal Ilmiah Teknik Elektro
Publisher : Universitas Mulawarman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30872/electrops.v3i1.18555

Abstract

This research aims to design and develop a Mocaf (Modified Cassava Flour) processing system based on automation using Omron PLC software. Mocaf flour is a cassava-derived product whose processing involves fermentation, drying, and milling stages. The designed system focuses on improving production efficiency, maintaining product quality, and minimizing errors caused by human factors. The research method includes system requirements analysis, hardware and software design, as well as implementation and testing on a prototype. The Omron PLC serves as the main controller, integrating various sensors and actuators to monitor and control the processes automatically. The system is also equipped with a user interface to facilitate process monitoring and parameter settings. The results indicate that the designed system can optimize the Mocaf flour production process with high precision and reliability. Additionally, the use of Omron PLC-based automation has proven effective in reducing processing time and increasing productivity. This research is expected to contribute to the development of a more modern and efficient local food industry.
A Study of Customer Resonance and Loyalty: The Moderating Role of Brand Value Among Used BMW Car Owners Ammalia, Nuuru Rizky; Sabar, Sabar; Wardhana, Mahendra; Wahyudie, Prasetyo
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.911

Abstract

The luxury automotive industry in Indonesia continues to demonstrate stable growth despite economic pressures and technical challenges, particularly in classic models. BMW, as a dominant luxury car brand, has successfully maintained user loyalty, including for older models such as the E46 and F30. This study aims to analyze the influence of brand experience, brand trust, and brand image on customer loyalty, with brand resonance as a mediating variable and brand value as a moderating variable. A quantitative approach was employed by distributing online questionnaires to users of BMW 3 Series (E46 and F30) in Surabaya, Jakarta, Bekasi, and Solo. Data were analyzed using structural equation modeling (SEM) with AMOS 26. The results indicate that brand experience and brand trust have a positive and significant effect on brand resonance, while brand image does not have a significant effect. Brand resonance was found to significantly mediate the relationship with customer loyalty. Brand value also positively moderates the relationship between brand resonance and customer loyalty. These findings highlight the importance of emotional experience, community involvement, and perceived brand value in fostering loyalty, even for vehicles that are not the owners’ primary cars. This study emphasizes that loyalty is shaped not only by functional satisfaction but also by long-term emotional attachment, particularly in the context of classic luxury cars.
The Influence Of Brand Experience Dimensions On Brand Loyalty Of Coffee X With Age Moderation Adji, Fine Isnadia; Sabar, Sabar
Journal Research of Social Science, Economics, and Management Vol. 4 No. 12 (2025): Journal Research of Social Science, Economics, and Management
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/jrssem.v4i12.942

Abstract

The growth of the local coffee industry in Indonesia as triggered intense competition. The ‘ngopi’ (coffee-drinking) culture, increasing purchasing power, and evolving lifestyles have created promising business opportunities. The homogeneity concepts among coffee businesses has driven the innovation of competitive advantages. Customer loyalty is crucial for sustainability of Kopi X. This research investigates the influence of brand experience on customer loyalty in local coffee shops, using Kopi X as a case study. This quantitative study employs an online questionnaire and structural equation modelling (SEM) with the aid of AMOS software. The independent variables are brand experience (sensory, affective, behavioral, and intellectual) and brand love. The dependent variable is brand loyalty, with age serving as a moderating variable. The research findings indicate that brand experience dimensions such as sensory experience, affective experience, and intellectual experience have a positive and significant effect on brand love. However, the behavioral experience dimension does not significantly influence brand love. Brand love exerts a positive and significant influence on brand loyalty. Age strengthens the influence on brand love on brand loyalty. This research is expected to provide empirical contributions to the understanding of the factors influencing loyalty in local coffee shops. The results can offer strategic recommendations for coffee business stakeholders to enhance customer loyalty through effective brand experience management.
Problematika Penyelesaian Sengketa Proses Pemilihan Kepala Daerah Walikota Batam Tahun 2024 di Mahkamah Konsitusi Indonesia Sabar Sabar; Emy Hajar Abra; Alwan Hadiyanto
JURNAL USM LAW REVIEW Vol. 8 No. 3 (2025): DECEMBER
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/julr.v8i3.12624

Abstract

This study aims to analyze the problems in resolving the 2024 Batam Regional Head Election (Pilkada) disputes at the Constitutional Court of Indonesia. The background of this research lies in the increasing number of electoral disputes that burden the Court, with an urgency to assess whether the existing mechanism can ensure electoral justice. The findings reveal novelty in two critical aspects: first, the identification of inconsistencies between posita and petitum in the petition, which undermines the principle of legal certainty; and second, the urgency of establishing a special electoral court as a structural solution to the Constitutional Court’s heavy caseload. The study concludes that the practice of dispute resolution in the Court still faces a gap between constitutional norms and factual realities. Practical recommendations include revising the Constitutional Court Regulation (PMK) to set stricter standards for petitions and providing continuous electoral legal education for candidates and their legal counsels to strengthen legal certainty and substantive justice. Penelitian ini bertujuan untuk menganalisis problematika penyelesaian sengketa Pemilihan Kepala Daerah (Pilkada) Batam tahun 2024 di Mahkamah Konstitusi. Latar belakang penelitian didasarkan pada tingginya eskalasi sengketa hasil Pilkada di Indonesia yang membebani MK, dengan urgensi menilai sejauh mana mekanisme penyelesaian sengketa mampu mewujudkan keadilan elektoral. Hasil penelitian menunjukkan adanya kebaruan pada dua aspek penting: pertama, identifikasi inkonsistensi antara posita dan petitum dalam permohonan yang berimplikasi pada asas kepastian hukum; kedua, perlunya pembentukan peradilan khusus pemilu sebagai solusi struktural terhadap beban perkara yang terus meningkat di MK. Penelitian ini menyimpulkan bahwa praktik penyelesaian sengketa di MK masih menghadapi kesenjangan antara norma konstitusi dan realitas faktual. Rekomendasi yang diberikan adalah perlunya revisi Peraturan Mahkamah Konstitusi (PMK) agar lebih tegas mengatur standar permohonan, serta penyelenggaraan pendidikan hukum elektoral bagi peserta Pilkada dan kuasa hukumnya guna memperkuat kepastian hukum dan keadilan substantif.
APPLYING K-MEANS ALGORITHM FOR CLUSTERING ANALYSIS EARTHQUAKES DATA IN WEST NUSA TENGGARA PROVINCE Kertanah, Kertanah; Rahadi, Irwan; Aryani Novianti, Baiq; Syahidi, Khaerus; Sapiruddin, Sapiruddin; Mandala Putra, Hadian; Gazali, Muhammad; Haiban Hirzi, Ristu; Sabar, Sabar
Indonesian Physical Review Vol. 5 No. 3 (2022)
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ipr.v5i3.148

Abstract

This study aims to cluster and visualize the earthquake data on a geographical map to determine earthquakes' characteristics using the k-means algorithm. Cluster analysis using the k-means algorithm was carried out on the earthquake data. K-means algorithm is familiar and is one of the well-known techniques to have been applied in cluster analysis. One of Its advantages in cluster analysis is scaling large datasets, for example, earthquake data. The data used in this study is earthquake data in the West Nusa Tenggara from 1991 to 2021. Applying the proposed k-means algorithm, the optimal number of clusters (k) used in this clustering is 2, based on the highest silhouette score of 0.749. The cluster analysis on the geographical map showed that the epicenters of the earthquakes were pretty spread out before 2018, and the number of earthquakes in the eastern region of West Nusa Tenggara is more than in the western area. However, in 2018, the clusters were all bunched in the northern Lombok region. There were a few earthquakes in the west region in 2018, but they happened before August 5. Even after 2019, most earthquakes continue to occur, with the epicenters clustered close to the northern Lombok region  
Analisis Penerimaan Teknologi Kecerdasan Buatan dalam Pembelajaran Pemrograman Web: Pendekatan Model Penerimaan Teknologi Putra, Muhammad Trio Maulana; Rochmah, Irma Nuur; Sa’adah, Nurul Laili; Sabar, Sabar; Sari, Nitta Puspita
EDUTIC Vol 12, No 1: 2025
Publisher : Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/edutic.v12i1.28877

Abstract

In the rapidly evolving digital era, the application of artificial intelligence (AI) technology in education, particularly in web programming learning, presents new challenges and opportunities. This study aims to explore students' perceptions of using AI in web programming education by employing the Technology Acceptance Model (TAM) as a theoretical framework. The research method used is a quantitative approach with a survey design, involving 47 students from the Information Technology Education Study Program at Mojosari Institute of Technology. The analysis results indicate that students have a positive perception of the ease of use and usefulness of AI, as well as a strong intention to continue using this technology in their learning. Despite the challenges in implementing AI, the findings suggest that AI has significant potential to enhance the effectiveness of web programming education. This research is expected to provide insights for the development of more effective curricula and teaching strategies.
Perbandingan Metode Kontrol P, PD, PI, dan PID pada Robot Self-Balancing Beroda Dua Pertiwi, Kisna; Agustian, Andry; Silitonga, Jonathan; Sinaga, Hendra; Siahaan, Franky; Silverius S, Hotlas; Ghustav D., Claudio; Sabar, Sabar; Joni, Joni
BRILIANT: Jurnal Riset dan Konseptual Vol 9 No 1 (2024): Volume 9 Nomor 1, Februari 2024
Publisher : Universitas Nahdlatul Ulama Blitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28926/briliant.v9i1.1829

Abstract

The self-balancing robot is unstable and will fall without external control so an excellent control method is needed so that the robot can automatically maintain a balanced position. This research aims to design and control a two-wheeled self-balancing robot to be able to maintain a good balance perpendicular to a flat surface. In this study, tests were conducted by comparing the P, PD, PI, and PID control methods to obtain the best control method to be applied to the two-wheeled self-balancing robot. The PID controller proved to be the best compared to other control methods. The performance of the PID controller carried out in the study is measured by the length of time the robot can stand stable at rest, in motion, and the presence of external disturbances. The system uses an Inertial Measurement Unit (IMU) sensor to reduce the centrifugal force exerted on the robot, detects the tilt angle and angular velocity, and uses an Arduino as the control center and data process. The self-balancing robot that has been designed can balance itself stably on the PID parameters used, namely , and . With these PID parameters, the robot can maintain an upright and balanced position with or without external disturbances and can stabilize for 600 seconds (10 minutes) even longer as long as battery power is still available.
Twist and chord optimization using the linearization method on the taper blade of a micro-horizontal axis wind turbineTwist and chord optimization using the linearization method on the taper blade of a micro-horizontal axis wind turbine Syaukani, Muhammad; Aryadi, Anugrah Wahyu; Arirohman, Ilham Dwi; Sofyan, Sarwo Edhy; Bahar, Aditiya Harjon; Sabar, Sabar
Jurnal Polimesin Vol 22, No 5 (2024): October
Publisher : Politeknik Negeri Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30811/jpl.v22i5.5540

Abstract

The research aims to optimize the geometry of taper blade profiles for the Horizontal Axis Wind Turbine (HAWT) to improve aerodynamic performance and minimize fabrication complexity. The study used blade linearization as an optimization method for identifying a desirable twist (β) and chord (Cr). This approach enhances accuracy and boosts computational efficiency. It simplifies the optimization process by reducing complexity. In contrast, traditional nonlinear methods are slower and more resource-intensive due to complex aerodynamic interactions. The best β and Cr distributions were found by linearization with elements 1 and 10 of the blade length and positions 5%, 15%, 25%, 35%, 45%, 55%, 65%, 75%, 85, and 95% of the blade elements. The linearization results were used to determine the optimum performance of the HAWT design using simulation. The optimal blades for HAWT were fabricated and their performance evaluated under real wind conditions. The linearization of the 45% twist and chord of elements 1 and 10 provided the best blade shape. Optimized twist and chord yielded HAWT performance with the Cp of 45% to 47% at rotational speeds of 200–900 rpm and wind speeds of 2–10 m/s. Twist and chord optimization increased the Cp from 39.71% to 46.43% with a rotational speed of 550 rpm at a wind speed of 6 m/s, as well as the maximum mechanical power from 424.28 watts to 500.35 watts at a wind speed of 10 m/s. The result from real wind conditions showed that manufactured HWAT produced an average electrical power of 294.19 watts at a rotational speed of 590.66 rpm. These results demonstrate that the optimized design approach presents a close match and is still reasonable in comparison to practical conditions.
Meningkatkan Efektivitas Pemasaran pada Perusahaan Crane dengan Metode QSPM Alfiansyah, Tariq Aziz; Sabar, Sabar
Syntax Literate Jurnal Ilmiah Indonesia
Publisher : Syntax Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36418/syntax-literate.v10i4.57769

Abstract

PT. Indocrane Wahana Solusindo (IWASO) adalah perusahaan yang bergerak di bidang penjualan crane, menghadapi tantangan dalam mempertahankan dan meningkatkan pangsa pasarnya di tengah persaingan industri yang ketat. Berdasarkan kutipan dari Direktur diketahui terindikasi penurunan penjualan dalam beberapa tahun terakhir menunjukkan bahwa perlu segera mengembangkan strategi pemasaran yang lebih efektif untuk mengatasi tantangan pasar, meningkatkan pertumbuhan bisnis serta memperkuat posisi kami di tengah persaingan industri yang semakin ketat. Berdasarkan data penjualan perusahaan yang tidak kunjung naik, maka studi ini perlu dilakukan untuk mengidentifikasi dan merumuskan strategi pemasaran yang efektif sehingga membantu perusahaan dalam meningkatkan penjualan. Tujuan penelitian ini mengidentifikasi faktor-faktor utama yang termasuk dalam Evaluasi Faktor Internal dan Evaluasi Faktor Eksternal IWASO, serta merancang strategi pemasaran yang efektif untuk penjualan crane di perusahaan tersebut. Metode yang digunakan dalam penelitian ini adalah Quantitative Strategic Planning Matrix untuk mengevaluasi dan menentukan prioritas strategi pemasaran yang paling tepat berdasarkan analisis terhadap faktor-faktor internal dan eksternal perusahaan. Analisis IFE dilakukan untuk mengidentifikasi kekuatan dan kelemahan internal perusahaan, sementara analisis EFE digunakan untuk mengidentifikasi peluang dan ancaman eksternal. Hasil penelitian menunjukkan bahwa dengan mengidentifikasi kekuatan dan kelemahan internal serta peluang dan ancaman eksternal, IWASO dapat meningkatkan daya saingnya di pasar crane. Kontribusi penelitian ini adalah memberikan rekomendasi strategi pemasaran yang efektif bagi IWASO. Implementasi praktis dari hasil penelitian ini memberikan prioritas strategi yang paling efektif untuk diterapkan yaitu mengembangkan digitalisasi produk untuk meningkatkan pangsa pasar dan memperkuat hubungan pelanggan loyal dengan memberikan penawaran khusus purna jual.
Co-Authors Adi Mas Sulton Adji, Fine Isnadia Afriansyah, Aidil Agung Cahyono Agustian, Andry Ahmad Z. Purwalaksana Alfajrin, Achmad Chalid Afif Alfiansyah, Tariq Aziz Algifari, Muhammad Habib Alwan Hadiyanto Ammalia, Nuuru Rizky Anjela, Rara Arham, La Ode Arirohman, Ilham Dwi Aryadi, Anugrah Wahyu Aryani Novianti, Baiq Aryani, Wilia Novi Azizurrohman, Muhammad Bagus Hermanto Bahar, Aditiya Harjon Basyar, Syaripudin Doni Praditya Duwi Harianto Duwi Hariyanto Emi Sunarti Emy Hajar Abra Fajar Paundra Fil'aini, Raizummi Fitrah Qalbina Gede Arnawa Ghustav D., Claudio Gladys Greselda Gosal Hadian Mandala Putra Harianto, Duwi Hariyanto, Duwi Harmiansyah Hyeni Roza Nofia, Hyeni Roza I Dewa Nyoman Arta Jiwa Intan Avionita Irma Nuur Rochmah, Irma Nuur Joni Joni Junko Alessandro Effendy Kertanah, Kertanah Khaerus Syahidi Kisna Pertiwi Kisna Pertiwi, Kisna Larasati Vie Livia Ersi Liza Husnita Madi, Madi Mahendra Wardhana, Mahendra Maranatha Wijayaningtyas Mufidah, Zunanik Muhammad Gazali Muhammad Syaukani Naimah, Khoirun Ni Wayan Arya Utari Nurrahman, Muhammad Arif Nurullah, Fajar Perdana Pardomuan S, Ernst Tunggul Pertiwi, Novalia Pratama, Rifki Adi Putra, Muhammad Trio Maulana Putty Yunesti Rabihah, Syahda Elma Rahadi, Irwan Rahmayeni sy Refni Yulia Ristu Haiban Hirzi, Ristu Ronaldo Ahmanda, Ronaldo Rudi Setiawan Sahala M.T. Panjaitan Sapiruddin, Sapiruddin Sari, Nitta Puspita Sa’adah, Nurul Laili Siahaan, Franky Silitonga, Jonathan Silverius S, Hotlas Sinaga, Hendra Sofyan, Sarwo Edhy Sri Mursidah Sujatmiko Sujatmiko Sulthan Syahril Syaripudin Basyar Taufiq, Habib M Teofilus Teofilus Wahyudie, Prasetyo Wibisono, Leonard Junio Witrianto Witrianto Yoserizal Yoserizal Zulkifli Aziz