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All Journal International Journal of Artificial Intelligence Research Jurnal Ilmiah Ecosystem Jambura Science of Management JURNAL MANAJEMEN BISNIS Pusaka : Jurnal Khazanah Keagamaan Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Paulus Journal of Accounting (PJA) Jurnal Manajemen dan Organisasi Review (MANOR) Movere Journal Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Golden Ratio of Marketing and Applied Psychology of Business Journal Online Manajemen ELPEI (JOMEL) Journal of Management and Social Sciences Innovative: Journal Of Social Science Research International Journal on ObGyn and Health Sciences POMA JURNAL Jurnal Bisnis dan Kewirausahaan Jurnal Ilmiah Mahasiswa Jurnal Manajemen dan Kewirausahaan Journal Development Manecos
St. Rukaiyah
Universitas Fajar Makassar
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Electrical & Electronics Engineering Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Transportation Veterinary Other

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Manajemen Tata Kelola Kepariwisataan Berbasis Masyarakat Pada Dinas Kebudayaan Dan Pariwisata Kabupaten Toraja Utara Layuk, Sofyan Patrich; Suyuthi, Nurmadhani Fitri; Rukaiyah, St
Jurnal Online Manajemen ELPEI Vol 5 No 2 (2025)
Publisher : STIM-LPI Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58191/jomel.v5i2.462

Abstract

This study aims to analyze the management of community-based tourism governance at the Department of Culture and Tourism of North Toraja Regency. The research employs a descriptive qualitative approach with data collection techniques including observation, interviews, and documentation. Informants include village heads, tourism managers, vendors, local communities, and visitors. The study focuses on planning, organizing, implementation, and supervision in community-based tourism management. The results indicate that community-based tourism management plays a crucial role in empowering the community, improving economic welfare, preserving the environment, and maintaining local culture. The success of this management is influenced by coordination among the government, business actors, communities, and academics through a structured and synergistic Destination Management Organization (DMO) concept. This study recommends enhancing active community participation and ensuring continuous planning and supervision to achieve inclusive and sustainable tourism.
The Influence of Food and Beverage Product Marketing on Consumer Purchase Interest in MSME Actors in Makassar Naim, Rezky; Sultan; ST. Rukaiyah; Rahmat Laan
Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (Jebma) Vol. 3 No. 2 (2023): Article Research Volume 3 Issue 2, July 2023
Publisher : Yayasan Cita Cendikiawan Al Kharizmi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47709/jebma.v3i2.2736

Abstract

The purpose of this study was to examine the effect of food and beverage variables on purchasing preferences. Data collection was carried out by distributing questionnaires to MSME stakeholders in five sub-districtsspread across the city of Makassar. Hypothesis testing here involves the use of multiple regression analysis. The results of this study show that food and beverage variables have a strong effect on purchase intent.Background: Buying interest in consumers is a very important phenomenon in marketing activities. Buying interest is consumer behavior that bases the purchase decision to be made". From the above opinion, it can be said that the buying interest arises from within a consumer after consuming and feeling repository.unimus.ac.id 4 own benefits received when consuming a product. Consumer buying interest can be influenced by product quality. Some of the descriptions above, the author is interested in knowing the relationship between Product Quality and Buying Interest, so the researcher conducted a study entitled Based on the description above, the purpose of this study is to test whether the product has an effect on consumer interest in shopping for MSME Actors.Method: The respondents here are MSMEs in Makassar City. This research method uses purposeful sampling method. The duration of this study was carried out for 3 months due to the time of distribution of questionnaires and the coverage covered by all MSME actors in the city of Makassar. For the evaluation of each statement item using a 5-point Likert scale, where 1 strongly disagrees and 5 strongly agrees. Hypothesis testing is performed using simple linear regression analysis. The formulaof the regression equation is: Y = a +b1X1+eResult: The product has a positive effect on the desire to buy. This can be seen from the significance value smaller than alpha 0.000 (<0.05)which indicates a significant influence. A positive beta value of 0.464means that the influence of the product on customer decisions is positive.That is, the better and more diverse products offered by MSME agents,the more people are interested in making purchases. This can be seenfrom the significance value below alpha 0.000 (<0.05) which indicates the effect of having a positive beta value of 0.345. This means that the effect of price on purchase intention is positive. Conclusion: From the results of research and discussion, several things can be concluded. First, the variety and quality of products offered by small and medium-sized businesses arouses interest and desire to buy from customers andpotential consumers. Second, attractive prices also encourage consumers to buy bamboo products from MSME players.
Pengaruh Atraksi, Amenitas, Dan Aksesibilitas Terhadap Kunjungan Ulang Wisatawan Lokal : Studi Di 4 Destinasi Wisata Kabupaten Penajam Paser Utara Heni Nurhayati; St. Rukaiyah; Nurmadhani Fitri Suyuthi
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1055

Abstract

This research focuses on four tourist destinations in North Penajam Paser Regency: Istana Amal Beach, Nipah-Nipah Beach, Tanjung Jumlai Beach, and D’Wish Gunung Mulia. Attractions, amenities, and accessibility are considered key factors influencing repeat visits. Based on data analysis, attractions, especially natural beauty and environmental cleanliness, have a significant influence on repeat visits by tourists. Thus, the hypothesis stating a positive influence between Attractions and repeat visits by tourists to the four tourist destinations in North Penajam Paser Regency is partially accepted. However, amenities such as accommodation and dining places do not significantly affect repeat visits. Therefore, the hypothesis stating a positive influence between amenities and repeat visits by tourists to the four tourist destinations in North Penajam Paser Regency is partially rejected. On the other hand, accessibility such as ease of road access and clear signage has a positive influence on repeat visits. Thus, the hypothesis stating a positive influence between Accessibility and repeat visits by tourists to the four tourist destinations in North Penajam Paser Regency is partially accepted.Overall, Attractions, Amenities, and Accessibility collectively influence tourist repeat visits. This indicates that the management and development of tourist destinations need to consider these factors. Although Amenities have less significant influence, it is important to continue improving and enhancing supporting facilities at tourist destinations. The findings of this research provide valuable insights for tourism managers and policymakers to improve the quality and attractiveness of destinations and strengthen the position of North Penajam Paser Regency as an appealing tourist destination for local tourists.
Pengaruh Kepemimpinan Dan Motivasi Kerja Terhadap Kinerja Pegawai Kelurahan Di Kecamatan Penajam Kabupaten Penajam Paser Utara Mahdalena Mahdalena; Mulyadi Hamid; St. Rukaiyah
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1056

Abstract

This research aims to determine and analyze the influence of leadership on the Performance of Regional Government Employees in North Penajam Paser Regency, determine and analyze the influence of Work Motivation on the Performance of Village Employees in Penajam sub-district, North Penajam Paser Regency and determine and analyze the Influence of leadership and Work Motivation on the Performance of Village Employees in Penajam sub-district, North Penajam Paser Regency. The research method used is quantitative descriptive research using Multiple Linear Regression data analysis using SPSS software. Primary data was obtained from respondents, namely Pegawai sub-district, Penajam sub-district, North Penajam Paser Regency. The population was 395 ASN and through sampling using the Slovin formula with a margin of error of 5%, a sample of 199 respondents was obtained. The results of the research show that partially there is a positive influence between Leadership and Work Motivation on the Performance of Village Employees in Penajam District, North Penajam Paser Regency. Together, leadership and work motivation also have a positive influence on the performance of village employees in Penajam District, North Penajam Paser Regency.
Pengaruh Kompetensi Sumber Daya Manusia Dan Dukungan Sosial Terhadap Kinerja Pegawai Organisasi Perangkat Daerah (OPD) Kecamatan Penajam Kabupaten Penajam Paser Utara Marliana Marliana; Nurmadhani Fitri Suyuthi; St. Rukaiyah
Journal of Management and Social Sciences Vol. 3 No. 1 (2024): February : Journal of Management and Social Sciences
Publisher : Sekolah Tinggi Ilmu Administrasi Yappi Makassar Jl. Sumba no 46, Kota Makassar, Sulawesi Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jimas.v3i1.1058

Abstract

In this research, quantitative methods were used to measure the influence of competency and social support on employee performance at the Regional Apparatus Organization (OPD) Office of Penajam District, North Penajam Paser Regency. This research aims to determine and analyze the impact of Human Resource Competency on Employee Performance. Second, this research aims to understand and analyze the Effect of Social Support on Employee Performance and third, this research also aims to evaluate the simultaneous impact of Human Resource Competency and Social Support on Employee Performance in Regional Apparatus Organizations (OPD) Penajam District, Penajam Regency North Paser. The research results show that employee competency has a positive and significant impact on their performance in the Penajam District OPD. This illustrates that the higher the level of competency, the more optimal the employee's performance, in line with the concept that skills and abilities directly influence work results. Additionally, social support also plays an important role, with the finding that support from colleagues and superiors creates a conducive work environment, increases motivation, and reduces stress levels, contributing to improved overall performance. Simultaneously, the combination of competence and social support also has a positive and significant impact on employee performance in the Penajam District OPD, emphasizing the importance of having adequate skills and social support in creating optimal conditions for improving performance.
Price, Atmosphere, and Service Quality on Customer Loyalty Rukaiyah, St.; Sultan, Sultan; Rosanti, Novita
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/fmgdtx77

Abstract

This study aimed to analyze the influence of price, atmosphere, and service quality on customer loyalty at SS Coffee Space in Makassar. A quantitative research design was employed, using a survey to collect primary data. Respondents were selected using purposive sampling based on the criteria of having visited the establishment more than twice. Data were analyzed using Partial Least Squares - Structural Equation Modeling to test the research hypotheses. The results revealed that price, atmosphere, and service quality each had a significant positive impact on customer loyalty. Among the factors examined, service quality was identified as the most dominant driver of consumer commitment. The model demonstrated substantial explanatory power, suggesting that the combination of fair pricing, an aesthetic environment, and excellent service effectively explained the variance in loyalty. These findings indicate that while price and environment are vital, service excellence is the primary factor for customer retention. Management should prioritize continuous service enhancement to maintain a competitive advantage.
Financial Performance on Company Value and Moderation of Corporate Social Responsibility: A Study of Mining Companies in Indonesia Sultan, Sultan; Rukaiyah, ST.; Abbas, Muhammad
Jurnal Manajemen Bisnis Vol. 13 No. 1 (2026): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/8qjjfn68

Abstract

This study aims to determine and analyze the effect of financial performance, proxied by Return on Investment, Return on Assets, and Return on Equity, on company value, as well as to examine the role of Corporate Social Responsibility as a moderating variable in mining companies listed on the Indonesia Stock Exchange during the period 2020–2022. This study uses a quantitative approach with Moderated Regression Analysis (MRA). The data used is secondary data obtained from the annual financial reports of mining companies, accessed through the official website of the Indonesia Stock Exchange and the companies' official websites. The data collection technique uses the documentation method with purposive sampling to select samples based on criteria relevant to the research objectives. The results show that Return on Investment, Return on Assets, and Return on Equity have a positive and significant effect on company value. In addition, Corporate Social Responsibility was found to weaken the effect of Return on Investment on company value but to strengthen the effects of Return on Assets and Return on Equity on company value. This study provides practical contributions for companies to pay attention to the balance between financial performance and Corporate Social Responsibility implementation. The resulting managerial implications indicate that companies need to optimize financial performance and improve the quality of their CSR disclosures to maintain and increase their value in investors' eyes.
Implementasi Fungsi-Fungsi Manajemen Pada Program Gerakan Literasi Dalam Meningkatkan Minat Baca di SDN 007 Penajam Kalimantan Timur Kumala, Olly Chandra Karnia; Safar, Ilham; Rukaiyah, St
JURNAL MANAJEMEN & ORGANISASI REVIEW (MANOR) Vol. 7 No. 2 (2025): Jurnal Manajemen dan Organisasi Review (MANOR)
Publisher : Universitas Fajar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47354/manor.v7i2.1265

Abstract

Penelitian ini bertujuan untuk mendeskripsikan dan menganalisis penerapan fungsi-fungsi manajemen yang meliputi perencanaan, pengorganisasian, pelaksanaan, dan pengawasan dalam Program Gerakan Literasi Sekolah (GLS), serta mengidentifikasi faktor pendukung dan penghambat pelaksanaannya dalam meningkatkan minat baca peserta didik. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Subjek penelitian meliputi kepala sekolah, guru, pustakawan, peserta didik, dan pihak terkait lainnya yang terlibat dalam pelaksanaan GLS. Teknik pengumpulan data dilakukan melalui observasi, wawancara mendalam, dan studi dokumentasi. Analisis data menggunakan model interaktif Miles dan Huberman yang mencakup reduksi data, penyajian data, serta penarikan kesimpulan dan verifikasi, dengan uji keabsahan data melalui triangulasi sumber dan teknik. Hasil penelitian menunjukkan bahwa implementasi fungsi-fungsi manajemen dalam program GLS di SDN 007 Penajam telah berjalan cukup baik, terutama pada aspek perencanaan dan pelaksanaan. Sekolah telah melaksanakan kegiatan literasi secara terstruktur, seperti membaca 15 menit sebelum pembelajaran, pengelolaan pojok baca, dan pemanfaatan perpustakaan. Namun, pada aspek pengorganisasian dan pengawasan masih ditemukan kendala, antara lain keterbatasan variasi bahan bacaan, pembagian peran tim literasi yang belum optimal, serta monitoring dan evaluasi program yang belum berkelanjutan.
The Effect of Salary Deductions Through Job Satisfaction on Work Motivation and Performance of Daily Casual Workers of The Agriculture Service of Penajam Paser Utara Regency Gunawan Gunawan; St. Rukaiyah; Sri Adrianti Muin
Journal Development Manecos Vol. 4 No. 1 (2026): Journal Development Manecos
Publisher : Scieclouds Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71435/732081

Abstract

This study examines the effects of salary deductions on job satisfaction, work motivation, and employee performance among Temporary Daily Workers (THL) at the Department of Agriculture of North Penajam Paser Regency, Indonesia. Although salary deductions are commonly viewed as punitive measures that may reduce employee morale, their effectiveness as disciplinary and managerial instruments remains underexplored, particularly in the public sector context. This research aims to analyze the direct effects of salary deductions on job satisfaction, work motivation, and employee performance, as well as the influence of job satisfaction on work motivation. An explanatory quantitative approach was employed using a census design involving all 101 THL employees. Data were collected through structured questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that salary deductions have a positive and significant effect on job satisfaction, work motivation, and employee performance. Furthermore, job satisfaction significantly enhances work motivation, while work motivation emerges as the strongest predictor of employee performance. The results suggest that when salary deduction policies are implemented transparently, consistently, and fairly, they can strengthen perceptions of procedural justice, accountability, and organizational discipline rather than merely functioning as financial penalties. Consequently, employees perceive the policy as part of a structured management system that promotes responsibility and work commitment. The study contributes to human resource management literature by demonstrating that disciplinary compensation mechanisms can generate positive attitudinal and behavioral outcomes when embedded within a fair organizational framework. These findings provide practical implications for public sector managers seeking to improve employee motivation and performance through balanced disciplinary and performance management systems.
Micro, Small and Medium Enterprises (SMEs) and Great Opportunities to Return After the Covid Pandemic in Makassar City St. Rukaiyah; Hapsawati Taan; Sultan Sultan; Hasniaty Hasniaty
International Journal of Artificial Intelligence Research Vol 6, No 1.2 (2022)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.2.788

Abstract

This study aims to find out the strategies used to bounce back after the Covid-19 pandemic carried out by MSME players in the city of Makassar. This study uses a qualitative descriptive analysis and uses a SWOT analysis, namely Strengths, Weaknesses, Opportunities and Threats. SWOT analysis is an analysis used to evaluate strengths and weaknesses in the internal environment and evaluate opportunities and threats in the external environment of MSMEs. The results of this study indicate that the total IFAS score is 3.57 which indicates a good internal position and the total EFAS score is 3.44 which indicates a moderate external position. This position indicates that MSMEs are increasingly strategic even though they still face quite tough challenges. Based on the results of the SWOT matrix analysis, the strategy adopted is as follows: maintaining customer trust by improving the quality and quality of the food menu and forming a reliable sales team that prioritizes service so that they can compete.
Co-Authors Abbas, Muhammad Abdul Majid Bakri Abdul Muhid, Abdul Abdul Samad Andi Nur Insan Andi Wahyuni Arief, Abdul Samad Bahtiar Bahtiar Bangaran, Yoel Limbu Basri Basri Derry Suryadi Eka Setiawati Mappuji Erna Cahyani Erwan Erwan, Erwan Gunawan Gunawan Hamid, Mulyadi Hamzah, M. Natsir Hapsawati Taan Hasnianty Hasniaty Hasniaty Hasniaty Hasniaty, Hasniaty Hasriansyah Hawidyah Heni Nurhayati Heriansyah Herlinah Herlinah ILHAM Ilham Safar Irham Kadir Jabal Rahmah Khairatun Hisan Khalid, Muhammad Idham Kumala, Olly Chandra Karnia L. Lisnawati Laan, Rahmat Laode Imran Layuk, Sofyan Patrich Linda, Tri Mahdalena Mahdalena Maluka, Yanto Marliana Marliana Muhammad Ridwan Muhammad Ridwan Arif Muin, Sri Adianti Mujahid Mujahid Mujahid, Mujahid Muliana, Muliana Muliyadi Hamid Muliyadi Hamid Mulyadi Hamid Mulyadi Hamid Naim, Rezky Nurana Jamal Nurmadhani Fitri Suyuthi Pangerang, Andi Facrul Rahmat Rahmat Rahmat Sabi Palewa Rainfil, Rainfil Ramadhani, Meutia Raya, Ahmad Ihsan Rezky Naim Rohmani, Dede Rosanti, Novita Rosmiati Rosmiati Rusliansyah Rusliansyah Rusmilawati Saharuddin Satriana Silawati Sayuti, Nurmadhani Fitri Shaleha, Anita Sri Adrianti Muin Sri Adrianti Muin Sri Muryani, Sri St. Aisyah Sugeng Hermanto, Sugeng sultan Sultan Susiyanti, Wiwik Sutrawati Syamsuddin Bidol Tamrin Tamrin Tangdirerung, Peri Utami, Nurul Riskya Veri Abdul Latif Wahyono Wahyu Wahyu Windi Azzahra Yudhistira, Ivan Yunus, Andi Ibrahim Yusuf, Basri