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Sugeng Santoso
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Journal : PANDITA: Interdisciplinary Journal of Public Affairs

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Pengaruh Preferensi Konsumen Terhadap Keputusan Pembelian (Studi Kasus pada Coffee Shop ALEGRA di Villa Nusa Indah) Rifaldi, Muhammad Faisal; Santoso, Sugeng; Ardiyansah, Ardiyansah
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 7 No. 1 (2024): Januari - Juni
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v7i1.148

Abstract

This study aims to determine and explain the influence of consumer preferences on consumer purchase decisions at ALEGRA coffee shop, both partially and simultaneously. The research method used in this study is a quantitative method with a sample size of 100 respondents. The data collection technique used in this study is questionnaire distribution. The data analysis methods used are validation test, reliability test, classical assumption test, simple linear regression analysis, coefficient of determination analysis, and hypothesis testing. The results of the study show that consumer preferences are categorized as good with an average score of 4.19, purchase decisions are categorized as good with an average score of 4.16, and there is a positive and significant influence of 63% of pricing on purchase decisions at ALEGRA coffee shop in Villa Nusa Indah 2, while 37% is influenced by other factors.
Pengaruh Perceived Ease Of Use dan Perceived Usefulness Terhadap Niat Menggunakan Uang Elektronik (Studi Kasus Pada Mahasiswa FIA UNKRIS Jakarta) Syifa, Ghea Ananda; Santoso, Sugeng
PANDITA: Interdisciplinary Journal of Public Affairs Vol. 7 No. 2 (2024): Juli - Desember
Publisher : Fakultas Ilmu Administrasi Universitas Krisnadwipayana Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/ijpa.v7i2.196

Abstract

The Effect of Perceived Ease of Use and Perceived Usefulness on Intention to Use Electronic Money (Case Study on FIA UNKRIS Students). The purpose of this study was to determine the effect of Perceived Ease of Use and Perceived Usefulness on Intention to Use Electronic Money. This study uses quantitative methods using descriptive analysis and causal associative with survey methods. The population in this study were 396 students consisting of students in semester 3 and above. The sample drawn was 30 respondents based on the descriptive-correlational method using guidelines from the opinion of Husein Umar (2005: 108). The results of this study indicate that there is a significant positive effect of Perceived Ease of Use and Perceived Usefulness on Intention to Use Electronic Money. The magnitude of the influence of Perceived Ease of Use and Perceived Usefulness on Intention to Use Electronic Money is 62.9%.
Co-Authors A.A. Ketut Agung Cahyawan W Ade Yamindago Adhi, Christian Adhiguna, Erlangga Tri Adismar, Ryan Afriliana Kusumadewi Afrisha, Ikma Agung Satrio Nugroho Agus Taufik, Agus Ahmad, Habib Sadewo Aisyah Pratiwi, Nur Aji, Unggul Akhiruddin Akhiruddin Almira, Beta Alvionita, Uci Amalina Sayyidah, Nur Andrean, Dicky Andriani, Tanti Stevany Angger Sri Hertadi Anjela, Lia Aprianto, Yoce Ardiyansah, Ardiyansah Argadilah, M. Aris Wahyu Murdiyanto Aristo, Nabila Cynthia Armein Lusi Asep Saefullah Astriandari, Juni Badrianto, Achmad Bahtiar, M. Romi Baqi, M. Puad Abdul Bastiawan, Hertha Basuki Rahmat Masdi Siduppa Budiarto, Mukti Cahyati, Iwe Claudia, Unique Gita Dewandaru, Ginanjar DEWI SARTIAMI Dewi, Tika Sari Diah Aryani, Diah Dita Megasari Dj, Trismawan Dody Wahjudi Dudhat, Amitkumar Dyah Purwaningrum Eka Wahyuningsih Erastus, Stephen Etlanda, Khoirul Akbar Euis Nurninawati Fahmi, Muhamad Irfan Fandhika, Fandhika Fatmawati, Ari Ana Fauzan, Muhammad Nepo Febby J. Polnaya Feri Yulianto Fikri, Muhamad Al Firmansyah Firmansyah H.P, Andrea Handayani, Ratri Henderi Henderi . Henny Henny, Henny Herawani, Febrina Himawan Himawan I, Gusnar Ilyas Ilyas Indriyati, Lilik Tri Irianti, Enjeline Isa, Salmi Mohd Islami, Nisa Fadhila Jenny Huberta Kotta, Chalma Junaidi Junaidi Karuniawan, Rickho Rizky Kauf, Josch Kurniawan, Rofiq Lestari Santoso, Nuke Puji Lucky Nugroho Mahdi, Muhammad Fattah Maheswari, A. Hasnanda Sakina Marampa, Elieser R Marfatah, Muhammad Ramadhani Markus, Suryo Nugroho Martin Tamera, Daniel Martono, Aris Michael Najoan, Junius Mucji, Gita Sofiana Muhammad Fachri Maulana Muntasir, Ibnu Naibaho, Uli Arta Naini, Nurul Fitrianis Negara, Ivan Hadi Prawira Nisrina, Safira Fegi Nurfadillah Nurfadillah Nurhidajat, R. Nurhidajat, Raden Ongso, Seselia Padeli Padeli Pamungkas, Ragil Asih Pamungkas, Wisnu Ardi Pekih, Mufti Imam Po Abas Sunarya Praja, Adhadi Pramono, Galih Pramudhita, Karunia Burhan Praptana Pratama, Putu Yoga Satya Priscillia Picauly, Priscillia Purbobinuko, Zakharias Kurnia Purnama, Diar Eka Puspita, Kori Putri, Yayang Ristiana Qurotul Aini Rabbani, Zonar Anjab Rahayu, Eka Fitri Rahman, Diki Arif Rahmani, Ngatoiatu Ramadhan, Aditya Ramadhan, Kresna Ramadhan, Tarisya RAUF, AUNU Restuanto, Faqih Rifaldi, Muhammad Faisal Ruli Supriati, Ruli S, Tantri Sabila, Nurahma Sahab, Achmad Indra Saidah Saputra, Subhan Ahmad Saputro, Agung Dwi Sarnadi, Sarnadi Sembiring, Adelina Setiawati, Riri Sevtiani, Imaniar Simanjuntak, Ridwan Zulkarnain Panca Putra Sofinda, Sulik Solihin, Dadang Sugeng Widada Suhaepi, Muhamad Iip Sumantono, Trubus Sumantri, Dicky Sumaryati, Bety Sunandar, Endang Sunarya, Lusyani Sutrisno, Sutrisno Syifa, Ghea Ananda Taufik Maulana, Taufik Tjiptogoro Dinarjo Soehari TRI ASMIRA DAMAYANTI Tukhas Shilul Imaroh Yamin, Abdul Yamin, Steven Yolanda, Ega