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All Journal Inovasi : Jurnal Ekonomi, Keuangan, dan Manajemen JURNAL MANAJEMEN Inovasi: Jurnal Ilmiah Ilmu Manajemen International Journal of Economics, Business and Accounting Research (IJEBAR) Indonesian Journal of Engagement, Community Services, Empowerment and Development (IJECSED) International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Ilmu Manajemen Mulawarman (JIMM) Eduvest - Journal of Universal Studies Jejak digital: Jurnal Ilmiah Multidisiplin Aksi Kita: Jurnal Pengabdian Kepada Masyarakat
Ariesta Heksarini
Universitas Mulawarman
Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Neuroscience Social Sciences Other

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Antecedents of Human Resource Competitiveness and Employee Performance and Their Influence on Organizational Performance Among Regional Contract Workers in East Kutai Regency Mediated by Education Level, Skills, and Work Relationships Ausy Riana; Djoko Setyadi; Irwansyah Irwansyah; Ariesta Heksarini
Eduvest - Journal of Universal Studies Vol. 5 No. 11 (2025): Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v5i11.52142

Abstract

This research was conducted in East Kutai Regency, East Kalimantan Province, aiming to examine the influence of human resource competitiveness on the welfare of regional contract workers (TK2D). It also compares which mediation variables—education level, skills, or relationships between TK2D and superiors—most dominantly affect their welfare. The study’s title reflects its practical focus on current issues. The research uses a Mixed Method approach with an explanatory sequential design, combining quantitative and qualitative methods conducted in two stages. It also incorporates exploratory and experimental research types. Stratified sampling selected 379 regional contract workers as respondents. Structural Equation Modeling (SEM) analysis was performed with WarpPLS 6.0 software. Findings show that skills and employment relations significantly influence HR competitiveness (p<0.05), while education level has an insignificant effect. Employee performance is negatively influenced by skills but positively by organizational aspects. Organizational performance is significantly affected by education level and employee performance (p<0.05). The model explains 76.1% of HR competitiveness variance, 2% of employee performance variance, and 41.7% of organizational performance variance. These results highlight the importance of prioritizing skills development and improving employment relations in regional government policies to enhance both individual welfare and organizational performance within the public sector.
Tasya Farasya’s Credibility as Influencer and “Tasya Farasya Approved” Logo as Endorsement Effect Impact Followers’ Purchase Intention Tasya Julia Suwandy; Ariesta Heksarini
Jejak digital: Jurnal Ilmiah Multidisiplin Vol. 2 No. 2 (2026): MARET 2026
Publisher : INDO PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/3ggzmh04

Abstract

This study aims to analyze the influence of influencer credibility and endorsement of the "Tasya Farasya Approved" logo on the buying interest of Tasya Farasya's followers1. Using a quantitative approach, data was collected from 87 respondents who were followers of Tasya Farasya and analyzed using Partial Least Square-Structural Equation Modeling (PLS-SEM). The results of the study show that endorsements through the "Tasya Farasya Approved" logo have a positive and significant influence on the buying interest of followers. However, influencer credibility was partially found to have no significant effect on buying interest in the context of this study44. This shows that product validation labels are more dominant in influencing purchasing decisions than the personal attributes of the influencers themselves
Co-Authors Adham Dzulfikar A Adhitia Ferdinand Ideris Adhityama Prima Wibawa Aldo Dimas Riches Tobing Ameliya Bangun Anton Dody Rushendra Arista Alfi Qurbani Audo Jeremy Gultom Aulia Safira Putri Ausy Riana Ayu Aprilia Denny Maulida Dimas Afriandi Dirga Lestari Djoko Setyadi Doddy Adhimursandi Erysa Putri Ramadhanti Falga Bara Prima Haribowo, Rio Hidayati Tetra Indah Sundari Irmansyah Irmansyah Irwansyah Irwansyah James Tito Jurqoni Assaifi KHAFIIDU ROHMAN Maisaroh Maisaroh Maryam Nadir Mia Yuliana Muhammad Ari Saputra Muhammad Irfan Eka Saputra Muhammad Wasil Muhammad Wasil Musdalifah Azis Musdalifah Musdalifah Noor Rizka Asyara Noventri Nusandira Nurul Hidayah Hasbi Pradigdo Wijayanto Putri Indah Rahmayanti Rafael Rundu Rasyid Saudi Reyval Rofalno Mandagie Riadi, Sukisno Selamet Risa Purnama Sari Rizal Rifai Rizqi Setiawan Robi Hidayat Robiansah Robiansyah Robiansyah, Robiansyah Rollen Jexsen Setiawati Samirudin Siti Bulkis Siti Kumalasari Siti Maria Siti Maria Siti Rahma Aprilianty Siti Ulim Sukisno S. Riadi Sukisno S. Riadi Sukisno Selamat Riadi Sukisno Selamet Riadi Sukisno Selamet Riadi Sukisno Selamet Riadi Sukisno Slamet Riadi Syaharuddin Y Syaharuddin Y Syahril Tasya Julia Suwandy Teddy Adrianto terta hidayanti Tri Miranti Tri Nur Ramayani Varla Cintia Sundari Yolanda Velen Ticia Yonathan Pongtuluran YONATHAN PONGTULURAN Yonathan Pongtuluran Yonathan Pongtuluran Yulianti Yulianti Yulianti Yulianti Yunita Elisabet Zainal Ilmi