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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan Ekuitas: Jurnal Pendidikan Ekonomi Dia: Jurnal Administrasi Publik Business UHO: Jurnal Administrasi Bisnis JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) SOSIOHUMANIKA Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Sketsa Bisnis JURNAL GOVERNANSI OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis JAD: Jurnal Riset Akuntansi & Keuangan Dewantara JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Equity: Jurnal Ekonomi jurnal syntax admiration BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multicience Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Indonesian Journal of Innovation Studies International Journal of Economics (IJEC) Jurnal Indonesia Sosial Sains Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi Journal of Economics and Management Scienties IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Ekuitas Jurnal Pnedidikan Ekonomi Journal of Ekonomics, Finance, and Management Studies BAABU AL-ILMI: Ekonomi dan Perbankan Syariah

R Deni Muhammad Danial

Universias Muhammadiyah Sukabumi

Author-ID : 3801668

Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Neuroscience Physics Public Health Social Sciences Other

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Kapabilitas Pemasaran dalam Meningkatkan Kinerja Pemasaran pada Coffee Shop Famela Sophya Suciati; R. Deni Muhammad Danial; Asep Muhamad Ramdan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24419

The purpose of this research is to determine the effect of marketing capabilities in improving marketing performance. The method in this research uses a quantitative method with an associative approach. This research uses a sample of 37 coffee shops with the owner being the respondent. The technique in order to collect a number of data used for this research is primary data, namely observation, interviews and questionnaires and secondary data used is literature study. This research conducts testing to determine the valid and reliable data used. The technique to process a number of data is done using the correlation coefficient test, the coefficient of determination test, the simple linear regression test and the hypothesis test used is the significance test (T test). The conclusions of this research indicate that there is a significant influence of the marketing capability variable on marketing performance.

The Role of Social Media towards Competitiveness in Food and Beverage MSMEs Dema Puteri Ayu Cahyani; R Deni Muhammad Danial; Kokom Komariah
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 3 (2021): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Competitive advantage is where a company can formulate strategies that are placed in a way that is more profitable than competitors. This research was conducted at food MSME companies in Sukabumi City, the purpose of this study was to understand and the influence of social media on competitive advantage. With the desire to realize competitive advantages in Food and Beverage MSMEs in Sukabumi City, a company that has advantages in its field is created and has featured in the eyes of consumers to win the market competition. The data analysis technique used is simple linear regression using a quantitative approach. With 40 respondents, namely the owners or managers of Food and Beverage MSMEs using the IBM SPSS Version 24 software. This research concludes that it shows the significant influence of social media variables on competitive advantage.

Celebrity Endorsement and Content Instamarketing of Purchase Intention Beauty Products Meilisya Nurfazzar Abdurohim; Kokom Komariah; R Deni Muhammad Danial
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Instagram is a social media that is widely used by people to find information. Pixy Cosmetics company uses Instagram and using celebrity endorsement as a spokesperson to create purchase intention. The research was aimed at determining the effect of celebrity endorsement and content marketing toward purchase intention on Pixy Cosmetics products. The data analysis technique used in this study is multiple regression analysis techniques including multiple correlation coefficient tests and hypothesis testing partial (t-test). The results of the study used multiple correlations with an R Square value of 0.563 or 56.3%, this indicates that celebrity endorsement and content marketing can explain the purchase intention of 56.3% and 43.7% explained by other variables. While the R-value is 0.75 and the interval coefficient is between 0.60-0. 799 which shows the level of a strong relationship between the celebrity endorsement variable and content marketing on purchase intention. The results obtained from the partial test (t-test) of the celebrity support variable obtained tcount value of 5.218 ≥ ttable 1.65, meaning that the celebrity endorsement variable can have a positive effect on purchase intention. And for the content marketing variable, tcount value of 6.668 ≥ ttable 1.65, meaning that the content marketing variable can have a positive effect on purchase intention.

THE INFLUENCE OF ETHICS CODE TO SERVICE QUALITY AND WORK MOTIVATION OF SOCIAL ASISITENCES OF ‘’HOPE FAMILY PROGRAM-PKH’’ DURING PANDEMIC PERIOD IN CIANJUR REGENCY, WEST JAVA PIPIT FITRIANTI; ERRY SUNARYA; R.DENI MUHAMMAD DANIAL
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 2 No. 04 (2021): INTERNATIONAL JOURNAL OF MULTISCIENCE -JULY EDITION
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to determine how much influence the PKH Human Resources Ethical Codes on the quality of services provided and work motivation from the encouragement of the ethical codes. The method used is associative research method with a quantitative approach. The object of research that was sampled in this study was 84 Pendamping Sosial PKH using the proportional stratified random sampling technique. The techniques used in data collection are questionnaires, participatory observation and documentation studies. The results of the study on the Effect of the Ethical Codes on Service Quality and Work Motivation of Pendamping Sosial PKH During the Covid-19 Pandemic in Cianjur City, were declared to have a significant positive effect or high influence so that when Service Quality and Work Motivation increased, the Ethical Codes would also increase by one point . Based on the results of the research findings, the authors suggest that the PKH Human Resources Ethical Codes must continue to be improved in its application in order to trigger an increase in service quality and work motivation of Pendamping Sosial PKH in providing services to beneficiaries so that this good application does not only occur during the Covid-19 pandemic. , however, is expected to continue to increase under any circumstances.

AN ANALYSIS OF THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT STRATEGY TOWARDS THE DECREASE OF OUTSTANDING CONTRIBUTIONS FOR PUBLIC MOTOR VEHICLES AT PT. JASA RAHARJA SUKABUMI REPRESENTATIVE ABYASA; R. DENI MUHAMMAD DANIAL; ACEP SYAMSUDIN
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 2 No. 06 (2021): INTERNATIONAL JOURNAL OF MULTISCIENCE - SEPTEMBER EDITION
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

The current era of world globalization and free trade causes an influence on business and its processes. There are many new business models and companies in various fields of goods and services that cause competition between these companies and business modelsTo achieve this, the right business strategy is needed to realize the company's targets that have been previously set. If you look at the business strategy, Customer Relationship Management (CRM) is one of the business strategies regarding the process of managing detailed information related to individual customers, and all customer contact points carefully in order to maximize customer loyalty to a business entity. Jasa Raharja as a company that has consumers in this case taxpayers and entrepreneurs / owners of public transportation also needs to communicate with its consumers, one of which is through Customer Relationship Management (CRM) activities. The role of Customer Relationship Management (CRM) here is to provide information on whether there is an influence between the Customer Relationship Management (CRM) strategy and decreasing outstanding of Iuran Wajib Kendaraan Bermotor Umum (IWKBU). The Result from this research has shown that CRM is definitely have an impact for decreasing an outstanding of IWKBU.

IMPLEMENTATION OF PUBLIC SERVICES IMPLEMENTATION POLICY AT PUSKESMAS GEDONG PANJANG, SUKABUMI CITY Ida Halimah; Ike Rachmawati; R. Deni Muhammad Danial
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 3 No. 01 (2022): INTERNATIONAL JOURNAL OF MULTISCIENCE - MAY 2022 EDITION
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to describe the implementation of public service delivery policies at the Gedong Panjang Public Health Center, Sukabumi City, and also to identify the factors that drive and hinder it. This study uses a qualitative method, which aims to describe certain circumstances. This study focuses on compliance and duties and functions as well as the factors that influence the implementation of public service delivery policies at the Gedong Panjang Public Health Center, Sukabumi City. The results showed that the implementation of Perda no. 9 of 2019 concerning the Implementation of Public Services at the Gedong Panjang Public Health Center, Sukabumi City is quite going well, seen from the dimensions of compliance and routine functions, namely the availability of service standards that are a reference in providing services to the public and the Gedong Panjang Health Center officials have understood and carried out their main duties and functions. . Although there is still no provision for the fulfillment of service obligations and publication of the results of the community satisfaction survey and there are no adequate facilities/facilities to support performance. Meanwhile, the driving factors for the implementation of public service delivery policies are consistent with policy content messages in policy delivery, information on how to work, appointment/placement of staff according to competence, and standard procedures for implementing policies. Furthermore, several factors that hinder the process of implementing public service delivery policies are lack of socialization, limited diversity in communication channels, inadequate number of human resources, and inadequate supporting facilities.

Daya Tarik Video Iklan Online Dan Kesadaran Merek Terhadap Sikap Konsumen Pada Pengguna Youtube Zia Rahmawati; Kokom Komariah; R. Deni Muhammad Danial
Jurnal Syntax Admiration Vol. 1 No. 4 (2020): Jurnal Syntax Admiration
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v1i4.41

Tujuan dalam penelitian ini yakni untuk mengetahui seberapa besar pengaruh video iklan online dan kesadaran merek terhadap sikap konsumen. Metode yang digunakan dalam penelitian ini kuantitatif dengan menggunakan jenis sampel probability sampling tergolong kedalam simple random sampling, sampel yang digunakan sebanyak 200 orang responden generasi milenial dijawa barat. Teknik analisis menggunakan teknik analisis regresi berganda, koefisien determinasi, pengujian model secara simultan (uji F) juga parsial (uji T). Hasil dari uji t menunjukan video iklan online berpengaruh positif juga signifikan terhadap sikap konsumen, kesadaran merek berpengaruh positif juga signifikan terhadap sikap konsumen. Sedangkan hasil uji f nilai probabilitas sig. 0,000 < 0,05 artinya yakni uji f dapat diterima dan menunjukan adanya pengaruh secara simultan. Berlandaskan hasil uji koefisien determinasi didapat nilai sejumlah 0,537 yang artinya bahwa pengaruh video iklan online dan kesadaran merek terhadap sikap konsumen yakni sebesar 53,7% sisanya 46,3% dipengaruhi oleh faktor-faktor yang tidak diamati dalam penelitian ini.

Analisis Beban Kerja dan Konflik terhadap Kepuasan Kerja Karyawan Azis Mauraksa; R.Deni Muhammad Danial; Nor Norisanti
BUDGETING : Journal of Business, Management and Accounting Vol 1 No 1 (2019): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

The purpose of this study was to determine the effect of employee workload and conflict on job satisfaction. The method used in this study uses an associative method. Data collection techniques used by researchers in research is through observation, interviews, questionnaires, documentation and library research. Data analysis techniques used are multiple correlation techniques, the coefficient of determination and multiple linear regression analysis. Based on the calculation of categorizing the percentage of data scores it is known that the workload is in high criteria. This shows the workload on Sukabumi's Neptuns Screen Printing Convection. Based on the calculation of categorizing data, it is found that the value of the conflict criteria is. This means that conflicts that occur within the company Neptuns Screen Printing Studio can still be resolved. Conclusion, there is a significant influence between workload and conflict on employee job satisfaction Keywords: Workload, Conflict, Job Satisfaction

Analisis Profitabilitas, Solvabilitas dan Ukuran Perusahaan yang Menyebabkan Audit Delay Lala Febby Ardiany; R. Deni Muhammad Danial; Dicky Jhoansyah
BUDGETING : Journal of Business, Management and Accounting Vol 1 No 2 (2020): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

The purpose of this study is to determine the ratio of profitability, solvency and size of the company whether it affects the Audit Delay on PT Apexindo Pratama Duta Tbk listed on the Stock Exchange in the 2015-2017 period. the analytical method used in this research is descriptive-associative method. The data used in this study are secondary data from the company's financial statements. The results showed the value of Nagelkerke R Square was 0.672. This value shows the ability of independent variables (profitability, solvency and company size) in explaining the dependent variable (Audit Delay) is 67.2% and the remaining 32.8% there are other factors outside the model that explain the dependent variable. And the results of the Omnibus Test of Model Coefficients with a value of 0.329, which means greater than 0.05, the profitability, solvency and size of the company variables together do not affect the company's model (Audit Delay). In conclusion, profitability, solvency and company size variables do not affect and cause Audit Delay at PT Apexindo Pratama Duta Tbk. Keywords: Audit Delay, Company’s Measurement, Profitability Ratio Solvability Ratio,

Model Miller-Orr sebagai Alat Keputusan Keuangan dalam Menganalisis Saldo Kas Optimal Nurillah Sopian; Nor Norisanti; R. Deni Muhammad Danial
BUDGETING : Journal of Business, Management and Accounting Vol 2 No 1 (2020): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v2i1.1555

Tujuan penelitian ini adalah untuk mengetahui saldo kas optimal pada PT. Agung Podomoro Land Tbk periode 2015-2018 dengan menganalisis saldo kas yang dimiliki oleh perusahaan. Metode yang digunakan dalam penelitian ini adalah metode deskriptif dengan pendekatan kuantitatif dan teknik analisis data yang digunakan dalam penelitian ini adalah dengan menggunakan model miller-orr. Hasil dari penelitian menunjukkan bahwa saldo kas perusahaan dari tahun 2015-2018 berada pada posisi batas minimum saldo kas yang telah ditentukan. Simpulan, pengelolaan saldo kas pada PT. Agung Podomoro Land Tbk belum optimal. Kata Kunci : Arus Kas, Manajemen Kas, Miller-Orr

Co-Authors Abdul Aziz, Muh. ABYASA Acep Samsudin ACEP SYAMSUDIN Ackbar Pirdaus Adinda Indriana Afriani, Nevi Afriani Aisyah, Serlina Ajeng Marnisa Herlambang Sukma Alayya, LA Syara Alhidayatullah Alipia, Maya Aliya Nurfauzia Aminullah, Irsyad Amira Tussa'Adah Anak Agung Putu Ayu Inggriyani Andi Sopandi Andini Nidia Putri Aneu Lutfiana Anggara Putra Munggaran Anggia Puspa Ardiani Aprianto, Muhammad Shidiq Ardina Anjani Ari Saepunizar Arini Wahyunina Putri Arsy Permatasari Zahara Asep Muhamad Ramdan Asep Muhammad Ramdhan Auleani, Laela Aulia Asri Fawwazi Haryanto Aulia Firdaus, Alya Azis Mauraksa Beta Deli Pratiwi Cindy Fitriya Daniel Happy Putra Darmo H Suwiryo Darmo Suwiryo Daud, Fauzan Yanuar Dema Puteri Ayu Cahyani Dewi, Fitriani Deya Mentari Octavia Anugerah Dian Fitriani Dicky Jhoansyah Dicky Joansyah Difa'a Kania R Dine Sri Rahayu Disa Faletina Falentina Ditha Indah Fatmasari Elsa Amaliana Elsa Gusfryani Erry Sunarya Fadhila Wanda Hidayati Fadjar Hilmawan Faizal Mulia Z Faizal Mulya Z Famela Sophya Suciati Fani Julia Pratama Fauziah Rahmawati Febi Fatimah Febriansyah Kurniawan Febriyan Subagya Ferdianza, Yan Fikri Ahmad Fauzi Fitrah Shaumi Ulul Albab Fuji Safitri Fuji Siti Nurfitrah Gusfryani, Elsa Halimatul Fitriah Haniifah , Khairunnisa Hasanah, Alif Piya Nurul Haura Ananda Putri Haura Ananda Putri Hermawati, Irma Hudan Gulaman Zakia Ia Siti Bahriah Ibrahim, Muhammad Taufik Ida Halimah IKE RACHMAWATI Ilham Maulana Ilham Maulana Ibrahim Ilham Purnama Putra Ira Ardyani Jauza Dzahabiyya Kambali, Laraswati Kartini, Resti Aprilianti Khairul Amal, Muhammad Kokom Komariah Kokom Komariah Kusmayadi, Mutiara Shinta Laela Auleani Laila Hamidah Lailaturrahmah MD , Khoirunnisa Lala Febby Ardiany Larasati Dewi Hermawann Leydia Maulidiawaty, Siti Lia Amelia Lia Suliah Luki Abdul Hakim S Lulu Gita Lulu Luciana M Rizal Maulana Machmudin, Arief Mahesa Saputra Maulana Resya, Rizki Meilisya Nurfazzar Abdurohim Meita Dilani Nurhandriani Moch Alhadi Fahtiansyah Mochamad Anton Wiguna Saputra Mochammad Maulana Hasan Jaelani Moh Irpan Firmansyah Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Syahrul Kurniawan Muhammad Noval Muhammad Rizki Zaenudin Mulyana, Muhamad Murty, Try Mustika Nabila Maulana Yusup, Silva Nindya, Regista Nizar, Auralea Nor Norisanti Novita Sari Nur Sabrina, Aliya Nurillah Sopian Nurmala, Resa Oktavina Susanti Kanday Permadi, Intan Kamil Dwi PIPIT FITRIANTI Pryal, Agitya Nur Putri Rahmah, Marissa Rahmah Ummi Ramdan Nurul Anwar Ramdani, Nugi M. Ramdani, Siti Novia Raysa Alevia Permana Reichan Maulana Putra Isna Resa Nurmala Resti Ganis Yuliani Rian Maulana, Rian Riani Fauzia Rahmayanti Riri Rifardi Riska Pebriyanti Rismayanti, Siti Syaaidah Rizqi Anugrah Rohilah Rohilah Ruly Hardiansyah Sakti Alamsyah Salsabila Safiratunnajah Saputra, Afrizal Dwi Wana Septiani, Fanysa Shera Wulan Ruswandi Siska Apriliani Widiastuti Siska Mardiana Siti Nuraeni, Siti Solihudin Solihudin Sopyan Saori Suciati, Famela Sophya Sunarya, Erry Surahman, Zakilla Stephania Suwiryo, Darmo H. Syariefa Bintang Maharani, Adinda Syifa Aulia Yudistira Tetty Sufianty Zafar Ummi, Rahmah Utari Adetianingsih Vini Eka Paksi Wahyudin, Salsabila Wanda Meilanisari Widyasmarani Putri Mujiyanti Wimartfian, Restu Eka Winda Astri HIdayat Yahmardiana, Aini Yoga Nudea sofyan Yonan Bastiar Yosef Saefurrohmat Yunie Mevia Zahara, Arsy Permatasari Zahra, Nadabila Zia Rahmawati Zikrillah Fajari

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