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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan E-Jurnal Ekonomi dan Bisnis Universitas Udayana Ekuitas: Jurnal Pendidikan Ekonomi Dia: Jurnal Administrasi Publik Business UHO: Jurnal Administrasi Bisnis JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) SOSIOHUMANIKA Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Sketsa Bisnis JURNAL GOVERNANSI Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis JAD: Jurnal Riset Akuntansi & Keuangan Dewantara JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Equity: Jurnal Ekonomi jurnal syntax admiration BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multicience Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Indonesian Journal of Innovation Studies International Journal of Economics (IJEC) Jurnal Indonesia Sosial Sains Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi Journal of Economics and Management Scienties IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Ekuitas Jurnal Pnedidikan Ekonomi Journal of Ekonomics, Finance, and Management Studies BAABU AL-ILMI: Ekonomi dan Perbankan Syariah

R Deni Muhammad Danial

Universias Muhammadiyah Sukabumi

Author-ID : 3801668

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ANALISIS KINERJA KEUANGAN DENGAN METODE RADAR PADA PT SEMEN BATURAJA (PERSERO) TBK Siska Mardiana; R. Deni Muhammad Danial; Erry Sunarya
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.08.NO.09.TAHUN 2019
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The purpose of this study is to assess the financial performance of PT Semen Baturaja (Persero) Tbk by comparing the performance of PT Semen Baturaja (Persero) Tbk in several similar companies that have been listed on the Indonesia Stock Exchange. The data used are financial statement data of PT Indocement Tunggal Prakarsa Tbk, PT Semen Baturaja Persero Tbk and PT Holcim Indonesia Tbk for the period 2015-2017. The research method used is descriptive with quantitative data. The analysis technique used with the radar method. Radar analysis includes 5 ratios, namely profitability, productivity, asset utility, stability and growth potential. The results showed that the best profitability ratio of PT Semen Baturaja (Persero) Tbk, from the best productivity ratio of PT Holcim Indonesia Tbk, was seen from the best utility ratio of PT Indocement Tunggal Prakarsa Tbk, on the stability ratio of PT Holcim Indonesia Tbk and on the best growth potential of PT Semen Baturaja (Persero) Tbk.

ANALISIS MINAT MENGGUNAKAN BRI MOBILE (Survei Pada Nasabah Bank Rakyat Indonesia (Persero) Tbk. Kota Sukabumi) Larasati Dewi Hermawann; Kokom Komariah; R. Deni Muhammad Danial
E-Jurnal Ekonomi dan Bisnis Universitas Udayana VOLUME.09.NO.06.TAHUN 2020
Publisher : Fakultas Ekonomi dan Bisnis Universitas Udayana

The research aims to measure how much influence the perception of ease of use, perceived usefulness and perceived security of interest in using. The variables used in this study are perceived ease of use (X1), perceived usefulness (X2), perceived security (X3) and interest in using (Y). The method used in this study uses a purposive sampling method by distributing questionnaires to 200 respondents of Bank Rakyat Indonesia customers in Sukabumi City. The analysis technique used is multiple linear regression measuring the effect partially and simultaneously. The results obtained indicate a positive and significant effect between perceived ease of use, perceived usefulness and perceived security of interest in using.

Strategi Diferensiasi sebagai Upaya Mewujudkan Keunggulan Bersaing pada UKM Furniture Arsy Permatasari Zahara; R. Deni Muhammad Danial; Acep Samsudin
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24410

Competitive advantage is an ability to create products that have more added value that can be used as strength to win the competition. The study was conducted on the furniture business of the City of Sukabumi, which wants to win the competition in an increasingly increasing number of competitors with similar businesses. The purpose of this study is to determine and understand the effect of differentiation strategies as an effort to realize competitive advantage in furniture SMEs. Starting with the desire to realize competitive advantage, the company needs to create a difference or privilege that is not owned by competitors to be used as strength in winning the competition. The method used to process this research data is quantitative with associative methods. With 50 respondents, namely furniture business owners or managers using IBM SPSS Version 23. The results of this research show that this research is categorized as having a very strong correlation with a value of 0.896. So that the conclusions in this research reveal the differentiation strategy has an influence in realizing competitive advantage by creating a difference both from product, service, personnel and image.

Kapabilitas Pemasaran dalam Meningkatkan Kinerja Pemasaran pada Coffee Shop Famela Sophya Suciati; R. Deni Muhammad Danial; Asep Muhamad Ramdan
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 8 No. 1 (2020)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v8i1.24419

The purpose of this research is to determine the effect of marketing capabilities in improving marketing performance. The method in this research uses a quantitative method with an associative approach. This research uses a sample of 37 coffee shops with the owner being the respondent. The technique in order to collect a number of data used for this research is primary data, namely observation, interviews and questionnaires and secondary data used is literature study. This research conducts testing to determine the valid and reliable data used. The technique to process a number of data is done using the correlation coefficient test, the coefficient of determination test, the simple linear regression test and the hypothesis test used is the significance test (T test). The conclusions of this research indicate that there is a significant influence of the marketing capability variable on marketing performance.

The Role of Social Media towards Competitiveness in Food and Beverage MSMEs Dema Puteri Ayu Cahyani; R Deni Muhammad Danial; Kokom Komariah
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 3 (2021): December
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Competitive advantage is where a company can formulate strategies that are placed in a way that is more profitable than competitors. This research was conducted at food MSME companies in Sukabumi City, the purpose of this study was to understand and the influence of social media on competitive advantage. With the desire to realize competitive advantages in Food and Beverage MSMEs in Sukabumi City, a company that has advantages in its field is created and has featured in the eyes of consumers to win the market competition. The data analysis technique used is simple linear regression using a quantitative approach. With 40 respondents, namely the owners or managers of Food and Beverage MSMEs using the IBM SPSS Version 24 software. This research concludes that it shows the significant influence of social media variables on competitive advantage.

Celebrity Endorsement and Content Instamarketing of Purchase Intention Beauty Products Meilisya Nurfazzar Abdurohim; Kokom Komariah; R Deni Muhammad Danial
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Instagram is a social media that is widely used by people to find information. Pixy Cosmetics company uses Instagram and using celebrity endorsement as a spokesperson to create purchase intention. The research was aimed at determining the effect of celebrity endorsement and content marketing toward purchase intention on Pixy Cosmetics products. The data analysis technique used in this study is multiple regression analysis techniques including multiple correlation coefficient tests and hypothesis testing partial (t-test). The results of the study used multiple correlations with an R Square value of 0.563 or 56.3%, this indicates that celebrity endorsement and content marketing can explain the purchase intention of 56.3% and 43.7% explained by other variables. While the R-value is 0.75 and the interval coefficient is between 0.60-0. 799 which shows the level of a strong relationship between the celebrity endorsement variable and content marketing on purchase intention. The results obtained from the partial test (t-test) of the celebrity support variable obtained tcount value of 5.218 ≥ ttable 1.65, meaning that the celebrity endorsement variable can have a positive effect on purchase intention. And for the content marketing variable, tcount value of 6.668 ≥ ttable 1.65, meaning that the content marketing variable can have a positive effect on purchase intention.

THE INFLUENCE OF ETHICS CODE TO SERVICE QUALITY AND WORK MOTIVATION OF SOCIAL ASISITENCES OF ‘’HOPE FAMILY PROGRAM-PKH’’ DURING PANDEMIC PERIOD IN CIANJUR REGENCY, WEST JAVA PIPIT FITRIANTI; ERRY SUNARYA; R.DENI MUHAMMAD DANIAL
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 2 No. 04 (2021): INTERNATIONAL JOURNAL OF MULTISCIENCE -JULY EDITION
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

The purpose of this study was to determine how much influence the PKH Human Resources Ethical Codes on the quality of services provided and work motivation from the encouragement of the ethical codes. The method used is associative research method with a quantitative approach. The object of research that was sampled in this study was 84 Pendamping Sosial PKH using the proportional stratified random sampling technique. The techniques used in data collection are questionnaires, participatory observation and documentation studies. The results of the study on the Effect of the Ethical Codes on Service Quality and Work Motivation of Pendamping Sosial PKH During the Covid-19 Pandemic in Cianjur City, were declared to have a significant positive effect or high influence so that when Service Quality and Work Motivation increased, the Ethical Codes would also increase by one point . Based on the results of the research findings, the authors suggest that the PKH Human Resources Ethical Codes must continue to be improved in its application in order to trigger an increase in service quality and work motivation of Pendamping Sosial PKH in providing services to beneficiaries so that this good application does not only occur during the Covid-19 pandemic. , however, is expected to continue to increase under any circumstances.

AN ANALYSIS OF THE EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT STRATEGY TOWARDS THE DECREASE OF OUTSTANDING CONTRIBUTIONS FOR PUBLIC MOTOR VEHICLES AT PT. JASA RAHARJA SUKABUMI REPRESENTATIVE ABYASA; R. DENI MUHAMMAD DANIAL; ACEP SYAMSUDIN
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 2 No. 06 (2021): INTERNATIONAL JOURNAL OF MULTISCIENCE - SEPTEMBER EDITION
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

The current era of world globalization and free trade causes an influence on business and its processes. There are many new business models and companies in various fields of goods and services that cause competition between these companies and business modelsTo achieve this, the right business strategy is needed to realize the company's targets that have been previously set. If you look at the business strategy, Customer Relationship Management (CRM) is one of the business strategies regarding the process of managing detailed information related to individual customers, and all customer contact points carefully in order to maximize customer loyalty to a business entity. Jasa Raharja as a company that has consumers in this case taxpayers and entrepreneurs / owners of public transportation also needs to communicate with its consumers, one of which is through Customer Relationship Management (CRM) activities. The role of Customer Relationship Management (CRM) here is to provide information on whether there is an influence between the Customer Relationship Management (CRM) strategy and decreasing outstanding of Iuran Wajib Kendaraan Bermotor Umum (IWKBU). The Result from this research has shown that CRM is definitely have an impact for decreasing an outstanding of IWKBU.

IMPLEMENTATION OF PUBLIC SERVICES IMPLEMENTATION POLICY AT PUSKESMAS GEDONG PANJANG, SUKABUMI CITY Ida Halimah; Ike Rachmawati; R. Deni Muhammad Danial
INTERNATIONAL JOURNAL OF MULTI SCIENCE Vol. 3 No. 01 (2022): INTERNATIONAL JOURNAL OF MULTISCIENCE - MAY 2022 EDITION
Publisher : CV KULTURA DIGITAL MEDIA

Show Abstract | Download Original | Original Source | Check in Google Scholar

This study aims to describe the implementation of public service delivery policies at the Gedong Panjang Public Health Center, Sukabumi City, and also to identify the factors that drive and hinder it. This study uses a qualitative method, which aims to describe certain circumstances. This study focuses on compliance and duties and functions as well as the factors that influence the implementation of public service delivery policies at the Gedong Panjang Public Health Center, Sukabumi City. The results showed that the implementation of Perda no. 9 of 2019 concerning the Implementation of Public Services at the Gedong Panjang Public Health Center, Sukabumi City is quite going well, seen from the dimensions of compliance and routine functions, namely the availability of service standards that are a reference in providing services to the public and the Gedong Panjang Health Center officials have understood and carried out their main duties and functions. . Although there is still no provision for the fulfillment of service obligations and publication of the results of the community satisfaction survey and there are no adequate facilities/facilities to support performance. Meanwhile, the driving factors for the implementation of public service delivery policies are consistent with policy content messages in policy delivery, information on how to work, appointment/placement of staff according to competence, and standard procedures for implementing policies. Furthermore, several factors that hinder the process of implementing public service delivery policies are lack of socialization, limited diversity in communication channels, inadequate number of human resources, and inadequate supporting facilities.

Daya Tarik Video Iklan Online Dan Kesadaran Merek Terhadap Sikap Konsumen Pada Pengguna Youtube Zia Rahmawati; Kokom Komariah; R. Deni Muhammad Danial
Jurnal Syntax Admiration Vol. 1 No. 4 (2020): Jurnal Syntax Admiration
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jsa.v1i4.41

Tujuan dalam penelitian ini yakni untuk mengetahui seberapa besar pengaruh video iklan online dan kesadaran merek terhadap sikap konsumen. Metode yang digunakan dalam penelitian ini kuantitatif dengan menggunakan jenis sampel probability sampling tergolong kedalam simple random sampling, sampel yang digunakan sebanyak 200 orang responden generasi milenial dijawa barat. Teknik analisis menggunakan teknik analisis regresi berganda, koefisien determinasi, pengujian model secara simultan (uji F) juga parsial (uji T). Hasil dari uji t menunjukan video iklan online berpengaruh positif juga signifikan terhadap sikap konsumen, kesadaran merek berpengaruh positif juga signifikan terhadap sikap konsumen. Sedangkan hasil uji f nilai probabilitas sig. 0,000 < 0,05 artinya yakni uji f dapat diterima dan menunjukan adanya pengaruh secara simultan. Berlandaskan hasil uji koefisien determinasi didapat nilai sejumlah 0,537 yang artinya bahwa pengaruh video iklan online dan kesadaran merek terhadap sikap konsumen yakni sebesar 53,7% sisanya 46,3% dipengaruhi oleh faktor-faktor yang tidak diamati dalam penelitian ini.

Co-Authors Abdul Aziz, Muh. ABYASA Acep Samsudin ACEP SYAMSUDIN Ackbar Pirdaus Adinda Indriana Afriani, Nevi Afriani Aisyah, Serlina Alayya, LA Syara Alhidayatullah Alipia, Maya Aliya Nurfauzia Aminullah, Irsyad Amira Tussa'Adah Anak Agung Putu Ayu Inggriyani Andi Sopandi Andini Nidia Putri Aneu Lutfiana Anggara Putra Munggaran Anggia Puspa Ardiani Aprianto, Muhammad Shidiq Ardina Anjani Ari Saepunizar Arini Wahyunina Putri Arsy Permatasari Zahara Asep Muhamad Ramdan Asep Muhammad Ramdhan Auleani, Laela Aulia Asri Fawwazi Haryanto Aulia Firdaus, Alya Azis Mauraksa Beta Deli Pratiwi Cindy Fitriya Daniel Happy Putra Darmo H Suwiryo Darmo Suwiryo Daud, Fauzan Yanuar Dema Puteri Ayu Cahyani Dewi, Fitriani Deya Mentari Octavia Anugerah Dian Fitriani Dicky Jhoansyah Dicky Joansyah Dine Sri Rahayu Disa Faletina Falentina Ditha Indah Fatmasari Elsa Amaliana Elsa Gusfryani Erry Sunarya Fadhila Wanda Hidayati Fadjar Hilmawan Faizal Mulia Z Faizal Mulya Z Famela Sophya Suciati Fani Julia Pratama Fauziah Rahmawati Fazlilah, Anjalina Nurwahyuni Febi Fatimah Febriansyah Kurniawan Febriyan Subagya Ferdianza, Yan Fikri Ahmad Fauzi Fitrah Shaumi Ulul Albab Fuji Safitri Fuji Siti Nurfitrah Gusfryani, Elsa Halimatul Fitriah Haniifah , Khairunnisa Hasanah, Alif Piya Nurul Haura Ananda Putri Haura Ananda Putri Herlambang Sukma, Ajeng Marnisa Hermawati, Irma Ia Siti Bahriah Ibrahim, Muhammad Taufik Ida Halimah IKE RACHMAWATI Ilham Maulana Ilham Maulana Ibrahim Ilham Purnama Putra Ira Ardyani Jauza Dzahabiyya Kambali, Laraswati Kania R, Difa'a Khairul Amal, Muhammad Kokom Komariah Kokom Komariah Kusmayadi, Mutiara Shinta Laila Hamidah Lailaturrahmah MD , Khoirunnisa Lala Febby Ardiany Larasati Dewi Hermawann Leydia Maulidiawaty, Siti Lia Amelia Lia Suliah Luki Abdul Hakim S Lulu Gita Lulu Luciana M Rizal Maulana Machmudin, Arief Mahesa Saputra Meilisya Nurfazzar Abdurohim Meita Dilani Nurhandriani Moch Alhadi Fahtiansyah Mochamad Anton Wiguna Saputra Mochammad Maulana Hasan Jaelani Moh Irpan Firmansyah Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Syahrul Kurniawan Muhammad Noval Muhammad Rizki Zaenudin Mulyana, Muhamad Murty, Try Mustika Nabila Maulana Yusup, Silva Nindya, Regista Nizar, Auralea Nor Norisanti Novita Sari Nur Sabrina, Aliya Nurillah Sopian Nurmala, Resa Oktavina Susanti Kanday Permadi, Intan Kamil Dwi PIPIT FITRIANTI Pryal, Agitya Nur Putri Rahmah, Marissa Rahmah Ummi Ramdan Nurul Anwar Ramdani, Nugi M. Ramdani, Siti Novia Raysa Alevia Permana Reichan Maulana Putra Isna Resa Nurmala Resti Ganis Yuliani Rian Maulana, Rian Riani Fauzia Rahmayanti Riri Rifardi Riska Pebriyanti Rismayanti, Siti Syaaidah Rizqi Anugrah Rohilah Rohilah Ruly Hardiansyah Sakti Alamsyah Salsabila Safiratunnajah Saputra, Afrizal Dwi Wana Septiani, Fanysa Shera Wulan Ruswandi Siska Apriliani Widiastuti Siska Mardiana Siti Nuraeni, Siti Solihudin Solihudin Sopyan Saori Suciati, Famela Sophya Sunarya, Erry Surahman, Zakilla Stephania Suwiryo, Darmo H. Syariefa Bintang Maharani, Adinda Ummi, Rahmah Utari Adetianingsih Vini Eka Paksi Wahyudin, Salsabila Wanda Meilanisari Widyasmarani Putri Mujiyanti Wimartfian, Restu Eka Winda Astri HIdayat Yahmardiana, Aini Yoga Nudea sofyan Yonan Bastiar Yosef Saefurrohmat Yudistira, Syifa Aulia Yunie Mevia Zafar, Tetty Sufianty Zahara, Arsy Permatasari Zahra, Nadabila Zakia, Hudan Gulaman Zia Rahmawati Zikrillah Fajari

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