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All Journal EkoBis ( Ekonomi & Bisnis ) Jurnal Manajemen Terapan dan Keuangan Ekuitas: Jurnal Pendidikan Ekonomi Dia: Jurnal Administrasi Publik Business UHO: Jurnal Administrasi Bisnis JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) SOSIOHUMANIKA Jurnal SOLMA Journal of Economic, Bussines and Accounting (COSTING) Jurnal Inovasi Bisnis (Inovbiz) EKONOMIS : Journal of Economics and Business Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Islamic Management: Jurnal Manajemen Pendidikan Islam Sketsa Bisnis JURNAL GOVERNANSI OIKOS: Jurnal Kajian Pendidikan Ekonomi dan Ilmu Ekonomi Journal of Humanities and Social Studies Almana : Jurnal Manajemen dan Bisnis JAD: Jurnal Riset Akuntansi & Keuangan Dewantara JIMEK : Jurnal Ilmiah Mahasiswa Ekonomi Dinasti International Journal of Education Management and Social Science Performance : Jurnal Bisnis dan Akuntansi Al-Kharaj: Journal of Islamic Economic and Business International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Equity: Jurnal Ekonomi jurnal syntax admiration BUDGETING : Journal of Business, Management and Accounting Journal of Management and Bussines (JOMB) Jurnal Ilmu Manajemen Retail Universitas Muhammadiyah Sukabumi (JIMAT UMMI) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Multicience Jurnal Ilmiah Wahana Pendidikan Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Indonesian Journal of Innovation Studies International Journal of Economics (IJEC) Jurnal Indonesia Sosial Sains Amkop Management Accounting Review (AMAR) e-Jurnal Apresiasi Ekonomi Journal of Economics and Management Scienties IIJSE Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam RESLAJ: Religion Education Social Laa Roiba Journal Ekuitas Jurnal Pnedidikan Ekonomi Journal of Ekonomics, Finance, and Management Studies BAABU AL-ILMI: Ekonomi dan Perbankan Syariah
R Deni Muhammad Danial
Universias Muhammadiyah Sukabumi
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Peningkatan Kepuasan Pelanggan Melalui Experiential Marketing dan Nilai Pelanggan Anggara Putra Munggaran; R. Deni Muhammad Danial; Faizal Mulia Z.
BUDGETING : Journal of Business, Management and Accounting Vol 2 No 1 (2020): BUDGETING : Journal of Business, Management and Accounting
Publisher : Institut Penelitian Matematika Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/budgeting.v2i1.1736

Abstract

Tujuan penelitian ini adalah untuk menganalisis pengaruh experiential marketing dan nilai pelanggan terhadap kepuasan pelanggan pada CV. Yukas Family Kabupaten Sukabumi. Metode yang digunakan dalam penelitian ini adalah metode deskriptif asosiatif. Teknik analisis data yang digunakan adalah regresi linier berganda. Hasil penelitian menunjukkan bahwa berdasarkan garis kontinum, experiential marketing di CV. Yukas Family Kabupaten Sukabumi melalui dimensi sense, feel, think, act dan relate memiliki nilai yang tinggi dalam meningkatkan kepuasan konsumen. Nilai pelanggan berupa nilai emosional, nilai sosial, nilai kualitas dan nilai biaya sebagai dimensi memiliki garis kontinum yang berada pada kategori sedang. Kemudian kepuasan pelanggan berdasarkan dimensi kualitas produk, harga produk, kualitas layanan, emosi, biaya dan kenyamanan juga termasuk dalam kategori sedang. Simpulan, pelanggan merasa puas dengan penerapan experiential marketing, nilai pelanggan, kualitas produk, harga produk, kualitas layanan, emosi, biaya dan kenyamanan. Secara umum, experiential marketing dan nilai pelanggan memiliki pengaruh terhadap kepuasan pelanggan di CV. Yukas Family di Kabupaten Sukabumi. Kata Kunci: Experiential Marketing, Nilai Pelanggan, Kepuasan Pelanggan
Peran Consumer Awareness dan Perception terhadap Buying Interest pada Properti Syariah Fuji Safitri; Erry Sunarya; R. Deni Muhammad Danial
Journal of Management and Bussines (JOMB) Vol 1 No 1 (2019): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v1i1.600

Abstract

The purpose of this study is to study the interaction of consumer awareness and perception of buying interests. The method in this study uses non propbability sampling, namely convenience sampling by distributing questionnaires to prospective sharia property buyers. The analysis technique used is multiple linear regression analysis, and for hypothesis testing is a statistical test simultaneously (F test). F test results show a sig value of 0,000 <0,05 which means that together Consumer Awareness (X1) and Perception (X2) have a significant effect on Buying Interests (Y). Based on the test of the coefficient of determination of 0.749 can be interpreted according to the contribution given Consumer awareness and Perception of Buying Interest is 74.9%, then by 25.1% can be changed by other variables that are not necessary in this study. Keywords : Consumer Awareness, Perception dan Buying Interest
Pengaruh Investment Opportunity Set dan Profitabilitas terhadap Kebijakan Dividend Winda Astri HIdayat; R Deni Muhammad Danial; Dicky Jhoansyah
Journal of Management and Bussines (JOMB) Vol 1 No 1 (2019): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v1i1.603

Abstract

The purpose of this study is to determine the effect of investment opportunity set (IOS) and profitability on dividend policy in insurance companies listed on the Indonesia Stock Exchange. The use of the method uses purposive sampling. The analysis technique used is simple linear analysis, multiple linear analysis, and hypothesis testing is a partial statistical test (t test) and simultaneous test (f test). The results of the t test show that the investment opportunity set (IOS (X1) influences positive but not significant to dividend policy, Profitability (X2) has a negative and not significant effect on dividend policy.Based on the F value test together the investment opportunity set and profitability do not have a significant effect on dividend policy (Y) Based on the test the coefficient of determination is 0.361 It can be interpreted that the effect of Investment Opportunity Set (IOS) and Profitability on dividend policy is 13.03%, while the remaining 86.97% is influenced by other factors not explained in this study. Keywords : Investment Opportunity Set, Profitability, Dividend Payout Ratio
Implementasi Kualitas Produk PT. Nina Venus Indonusa 2 Sukabumi Shera Wulan Ruswandi; R. Deni Muhammad Danial; Nor Norisanti
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v1i2.688

Abstract

The purpose of this research is to find out what factors most influence the quality of products at PT. Nina Venus Indonusa 2 Sukabumi. The method used in this research is qualitative and descriptive research methods with data collection techniques in the form of observation, interviews and documentation. Data analysis methods used are data reduction and data presentation and conclusions or verification. The results of this study are wig products in accordance with established standards because PT. Nina Venus Indonusa 2 Sukabumi Maintain good quality of the products used by sending samples of raw materials before processing. Conclusions, Product Quality at PT. Nina Venus Indonusa 2 Sukabumi is very important to help increase the value of the company by paying attention to the quality of products marketed so that consumers are satisfied with the results of products made from wigs that have been produced at PT. Nina Venus Indonusa 2, because PT. Nina Venus Indonusa 2 Sukabumi observed how the trends or needs that are needed in the market Keywords: Product quality
Pengaruh Locus of Control dan Stres Kerja terhadap Kepuasan Kerja Karyawan Ira Ardyani; R Deni Muhammad Danial; Dicky Jhoansyah
Journal of Management and Bussines (JOMB) Vol 4 No 1 (2022): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v4i1.699

Abstract

The purpose of this study was to determine the effect of locus of control and job stress in increasing employee job satisfaction at PT. FIFGROUP Sukabumi branch. The research method used in this research is quantitative. The data analysis method used is descriptive and associative analysis. The data analysis technique used is the validity test, reliability test, multiple linear regression analysis, including the coefficient of determination and multiple correlation coefficients. The results showed that the coefficient of determination test seen from the value (Adjusted R2) of 0.406 means that Locus of Control and Job Stress on employee job satisfaction is 40.6%. The remaining 59.4% is influenced by other factors outside of this study. The test value of the multiple correlation coefficient is seen from the R value of 0.653, which means that there is a moderate relationship between locus of control and job stress and employee job satisfaction. In conclusion, Locus of control and job stress affect employee job satisfaction. In the sense that the better the locus of control that occurs within the company, the job satisfaction of the employees in the company will be good or high and the better the work stress of the employees will also be better in completing their duties. Keywords: Employee Job Satisfaction, Locus of Control, Job Stress
Analisis Tingkat Kesehatan Perusahaan Menggunakan Metode Earning dan Leverage Pada Perusahaan Fikri Ahmad Fauzi; R. Deni Muhammad Danial; Dicky Jhoansyah
Journal of Management and Bussines (JOMB) Vol 1 No 2 (2019): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v1i2.715

Abstract

This study aims to determine the method of earnings (profitability) and leverage (solvency) in measuring the level of company health at PT. Adhi Karya (Persero) Tbk and PT. Surya Semesta Internusa Tbk. This research uses quantitative descriptive analysis techniques. The results of this study indicate that it is known that there is one company that is in a healthy condition and one company in an unhealthy condition. Conclusion, companies that are in a healthy condition can better maintain the company's existing system of activities, and for companies that are not healthy, the company must quickly handle or immediately take an action regarding the system of company activities so that the company can be good and be in company condition healthy. Keywords: Company Soundness, Earning and Leverage Method
Analisis Efek Komunitas dan Electronic Word Of Mouth terhadap Brand Switching Produk Xiaomi Pocophone ke Oppo F9 di RNY Communication Kota Sukabumi Ackbar Pirdaus; R. Deni Muhammad Danial; Asep M. Ramdan
Journal of Management and Bussines (JOMB) Vol 2 No 1 (2020): Journal of Management and Bussines (JOMB)
Publisher : IPM2KPE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/jomb.v2i1.1220

Abstract

The purpose of this study was to determine the effect of community and electronic word of mouth (e-WOM) on brand switching. The method used in this study is the method of sampling type included in the sample random sampling by distributing questionnaires as many as 150 to consumers. This research analysis technique uses multiple linear analysis techniques, and in testing the hypothesis using partial statistical tests (t test) and simultaneous tests (f test). T test results showed that the community effect (X1) had a significant effect on brand switching, electronic word of mouth (e-WOM) (X2) had a significant effect on brand switching. Based on the F test in this study the probability value sig 0,000 <0.05 while the coefficient of determination test of 0.818. Conclusions, community effects and electronic word of mouth (e-WOM) have a significant effect on brand switching. The effect of community effects and electronic word of mouth (e-WOM) on brand switching is 81.7%. The remaining 18.3% is influenced by other factors not explained in this study. Keywords: Brand switching, Community effects, Electronic word of mouth (e-WOM)
Kredibilitas dan Kekuatan Selebgram dalam Meningkatkan Minat Beli pada Toko Online di Instagram Muhamad Alvi Irpansyah; Asep M Ramdan; R. Deni Muhammad Danial
COSTING : Journal of Economic, Business and Accounting Vol 2 No 2 (2019): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (670.695 KB) | DOI: 10.31539/costing.v2i2.554

Abstract

One of the strategy that can be use in increasing consumer buying interest is by increasing the attractiveness of advertisements on Instagram, one of them is the endorsement strategy. The study aims to determine about the selebgram credibility and power to increase purchase intention on online store in instagram, as well as to see how much the influence of credibility and power of selebgram to purchase intention partially or simultaneously. The method use in this research is descriptive verificative and quantitative approaches with multiple linear regression as a data analysis technique. Research result obtained show that credibility, power and purchase intentions of online store on instagram in the good category. The magnitude of the effect of credibility and power on purchases intention on instagram by Rachel Vennya after testing simultaneously and partially have a positif and significant influence. It’s amounted to 51,2%, while the remaining 48,8% are influenced by other variables not examined in this research. Keywords: Credibility, Power, Selebgram, Celebrity Endorsement, Purchase Intention
Analisis Kinerja Keuangan dengan Menggunakan Metode Common Size pada PT. Holcim Indonesia Tbk Riri Rifardi; R. Deni Muhammad Danial; Dicky Jhoansyah
COSTING : Journal of Economic, Business and Accounting Vol 3 No 1 (2019): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (270.599 KB) | DOI: 10.31539/costing.v3i1.706

Abstract

Financial statements are used as a tool to find out how the financial performance of the company and can produce useful conclusions. This study aims to determine the financial performance of PT. Holcim Indonesia Tbk, which headlined the 2013-2017 balance sheet and income statement using the common size method. The research method applied in this study is to use descriptive research with a quantitative approach. The results of research conducted indicate the current assets of PT. Holcim Indonesia Tbk is not comparable with the short-term liabilities that are borne by the company, this shows the low liquidity of the company, from solvency, the company uses the capital on the assets of most of the liabilities owned, thus decreasing the level of company sovability and can make a low margin of safety for creditor. Judging from the income statement, it shows that the marketing strategy of the company is not good, as seen from the increase in cost of goods sold and making the gross profit margin decrease. For the company's ability to generate profits, the company's net profit margin from year to year has decreased to a loss in 2016-2017. This shows that financial performance has deteriorated because the company's profitability has always declined to the point of loss. Keywords: Financial Performance, Financial Statements, Common Size Method.
Analisis Perbandingan Strategi Diferensiasi, Service Quality, Keunggulan Bersaing POS Dan JNE Kabupaten Sukabumi Mochamad Anton Wiguna Saputra; R. Deni Muhammad Danial; Dicky Jhoansyah
Journal of Economic, Bussines and Accounting (COSTING) Vol 5 No 2 (2022): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v5i1.2481

Abstract

The purpose of this study was to determine whether there are differences in differentiation strategies, service quality, and competitive advantages of Pos Indonesia and JNE in Sukabumi Regency. The method used in this research is quantitative with a comparative approach. The research population is customers who use Pos Indonesia and JNE delivery services in Sukabumi Regency which have an infinite population. Through Isaac and Michael's formula, it was determined that a sample of 272 people was divided into two, namely 136 Pos Indonesia users and 136 JNE users. The research data collection technique used a questionnaire with data analysis through the Mann Whitney test. Based on the results of the study, it can be seen that there is a significant difference between the differentiation strategy of Pos Indonesia and JNE in Sukabumi Regency, there is a significant difference between the service quality of Pos Indonesia and JNE of Sukabumi Regency, and there is a significant difference between the competitive advantages of Pos Indonesia and JNE in Sukabumi Regency. Keywords: Differentiation Strategy, Service Quality, Competitive Advantage
Co-Authors Abdul Aziz, Muh. ABYASA Acep Samsudin ACEP SYAMSUDIN Ackbar Pirdaus Adinda Indriana Afriani, Nevi Afriani Aisyah, Serlina Ajeng Marnisa Herlambang Sukma Alayya, LA Syara Alhidayatullah Alipia, Maya Aliya Nurfauzia Aminullah, Irsyad Amira Tussa'Adah Anak Agung Putu Ayu Inggriyani Andi Sopandi Andini Nidia Putri Aneu Lutfiana Anggara Putra Munggaran Anggia Puspa Ardiani Aprianto, Muhammad Shidiq Ardina Anjani Ari Saepunizar Arini Wahyunina Putri Arsy Permatasari Zahara Asep Muhamad Ramdan Asep Muhammad Ramdhan Auleani, Laela Aulia Asri Fawwazi Haryanto Aulia Firdaus, Alya Azis Mauraksa Beta Deli Pratiwi Cindy Fitriya Daniel Happy Putra Darmo H Suwiryo Darmo Suwiryo Daud, Fauzan Yanuar Dema Puteri Ayu Cahyani Dewi, Fitriani Deya Mentari Octavia Anugerah Dian Fitriani Dicky Jhoansyah Dicky Joansyah Difa'a Kania R Dine Sri Rahayu Disa Faletina Falentina Ditha Indah Fatmasari Elsa Amaliana Elsa Gusfryani Erry Sunarya Fadhila Wanda Hidayati Fadjar Hilmawan Faizal Mulia Z Faizal Mulya Z Famela Sophya Suciati Fani Julia Pratama Fauziah Rahmawati Febi Fatimah Febriansyah Kurniawan Febriyan Subagya Ferdianza, Yan Fikri Ahmad Fauzi Fitrah Shaumi Ulul Albab Fuji Safitri Fuji Siti Nurfitrah Gusfryani, Elsa Halimatul Fitriah Haniifah , Khairunnisa Hasanah, Alif Piya Nurul Haura Ananda Putri Haura Ananda Putri Hermawati, Irma Hudan Gulaman Zakia Ia Siti Bahriah Ibrahim, Muhammad Taufik Ida Halimah IKE RACHMAWATI Ilham Maulana Ilham Maulana Ibrahim Ilham Purnama Putra Ira Ardyani Jauza Dzahabiyya Kambali, Laraswati Kartini, Resti Aprilianti Khairul Amal, Muhammad Kokom Komariah Kokom Komariah Kusmayadi, Mutiara Shinta Laela Auleani Laila Hamidah Lailaturrahmah MD , Khoirunnisa Lala Febby Ardiany Larasati Dewi Hermawann Leydia Maulidiawaty, Siti Lia Amelia Lia Suliah Luki Abdul Hakim S Lulu Gita Lulu Luciana M Rizal Maulana Machmudin, Arief Mahesa Saputra Maulana Resya, Rizki Meilisya Nurfazzar Abdurohim Meita Dilani Nurhandriani Moch Alhadi Fahtiansyah Mochamad Anton Wiguna Saputra Mochammad Maulana Hasan Jaelani Moh Irpan Firmansyah Muhamad Alvi Irpansyah Muhamad Alvi Irpansyah Muhamad Syahrul Kurniawan Muhammad Noval Muhammad Rizki Zaenudin Mulyana, Muhamad Murty, Try Mustika Nabila Maulana Yusup, Silva Nindya, Regista Nizar, Auralea Nor Norisanti Novita Sari Nur Sabrina, Aliya Nurillah Sopian Nurmala, Resa Oktavina Susanti Kanday Permadi, Intan Kamil Dwi PIPIT FITRIANTI Pryal, Agitya Nur Putri Rahmah, Marissa Rahmah Ummi Ramdan Nurul Anwar Ramdani, Nugi M. Ramdani, Siti Novia Raysa Alevia Permana Reichan Maulana Putra Isna Resa Nurmala Resti Ganis Yuliani Rian Maulana, Rian Riani Fauzia Rahmayanti Riri Rifardi Riska Pebriyanti Rismayanti, Siti Syaaidah Rizqi Anugrah Rohilah Rohilah Ruly Hardiansyah Sakti Alamsyah Salsabila Safiratunnajah Saputra, Afrizal Dwi Wana Septiani, Fanysa Shera Wulan Ruswandi Siska Apriliani Widiastuti Siska Mardiana Siti Nuraeni, Siti Solihudin Solihudin Sopyan Saori Suciati, Famela Sophya Sunarya, Erry Surahman, Zakilla Stephania Suwiryo, Darmo H. Syariefa Bintang Maharani, Adinda Syifa Aulia Yudistira Tetty Sufianty Zafar Ummi, Rahmah Utari Adetianingsih Vini Eka Paksi Wahyudin, Salsabila Wanda Meilanisari Widyasmarani Putri Mujiyanti Wimartfian, Restu Eka Winda Astri HIdayat Yahmardiana, Aini Yoga Nudea sofyan Yonan Bastiar Yosef Saefurrohmat Yunie Mevia Zahara, Arsy Permatasari Zahra, Nadabila Zia Rahmawati Zikrillah Fajari