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ANALYSIS OF THE EFFECT OF CUSTOMER SATISFACTION ON PURCHASE DECISIONS AT COFFEESHOP"SELASA_COMMUNA" MEDAN Ratu Aisyah Ratih Primaputri; Sirojuzilam; Iskandarini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 3 No. 4 (2023): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v3i4.1022

Abstract

This study aims to analyze how far the relationship between customer satisfaction and purchasing decisions for customers of the selasa_communa coffee shop. In this study, purposive sampling with certain criteria amounted to 40 customers. The data collected uses a scale from customer satisfaction and purchasing decisions. Data were analyzed using simple regression analysis. The results showed a significant positive relationship between customer satisfaction and purchasing decisions for consumers at the selasa_communa coffee shop. In this study, customer satisfaction who have purchased at the selasa_communa coffee shop can be used as a stimulus for prospective customers in making purchasing decisions.
IMPACT ANALYSIS BEFORE AND AFTER THE COVID-19 PANDEMIC: THE INFLUENCE OF PROFITABILITY, LIQUIDITY AND SOLVENCY ON COMPANY VALUE IN ISLAMIC JAKARTA INDEX 70 PERIOD 2018-2023 Roy Satria O. Sunggu; Iskandar Muda; Sirojuzilam
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 3 (2024): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.1734

Abstract

This research aims to determine and analyze the influence of profitability, liquidity and solvency on company value in the Jakarta Islamic Index 70 for the 2018-2023 period. Apart from that, this research also aims to find out whether there are significant differences in profitability, liquidity, solvency and company value in the period before and after the Covid-19 Pandemic. This research is quantitative causality research, namely research that aims to determine causal relationships. The population in this research are companies that are members of the Jakarta Islamic Index 70 (JII70) for the 2018-2023 period. Based on the purposive sampling technique, it can be seen that the number of samples used in this research was 25 companies. The data analysis method in this research was carried out using Panel Data Regression Analysis and Paired t-Test (Difference Test) with the help of STATA software. The results obtained in this research indicate that profitability and solvency have a positive and significant influence on company value. Meanwhile, liquidity has a negative and significant influence on company value in companies that are members of the Jakarta Islamic Index 70 (JII70) for the 2018-2023 period. Other results in this research show that there are no significant differences in profitability, liquidity and solvency in the period before and after the Covid-19 pandemic in companies that are members of the Jakarta Islamic Index 70 (JII70).
THE ANALYSIS OF EXPORT COMPETITIVENESS ON INDONESIA'S PALM OIL, COCOA AND COFFEE COMMODITIES IN INTERNATIONAL MARKETS Khairul Akbar; Sukardi; Ahmad albar tanjung; Sirojuzilam; Irsad
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 3 (2024): June
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i3.1735

Abstract

Agricultural commodities that are competitive in the international market are divided into three groups: plantation, food crops and forestry. The commodities with the greatest export potential within the plantation sector are coconut, coffee, cocoa and palm oil. Nevertheless, the lack of processing facilities for palm oil, coffee and cocoa means that Indonesia is unable to export finished products to overseas markets. Furthermore, these three commodities also encounter processing issues that fail to meet international standards, which can diminish their competitiveness. This study aims to investigate the competitiveness of a country in the international market. The data utilized in this study is secondary data. Secondary data were obtained from the Central Statistics Agency, the FOA website, and the UNCOMTRADE website. The data analysis employed qualitative analysis methods to assess the competitive advantage of Indonesian coffee, cocoa and palm oil commodities in the international market. The results indicated that, overall, the competitiveness of these commodities to destination countries was satisfactory, as evidenced by the RCA value exceeding 1. However, the cocoa commodity exhibited a competitiveness score below 1 when assessed against the United States.
MICRO, SMALL AND MEDIUM ENTERPRISES (MSME) DEVELOPMENT STRATEGY IN THE POST-COVID-19 PANDEMIC PERIOD IN MEDAN TEMBUNG DISTRICT Muhammad Nur Ridho Siregar; Sirojuzilam; Iskandarini
International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Vol. 4 No. 4 (2024): August
Publisher : CV. Radja Publika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijebas.v4i4.1877

Abstract

The MSME strategy in Indonesia is currently considered good considering that the results from MSMEs can help the people's economy, especially reducing unemployment. The existence of micro, small and medium enterprises (MSMEs) constitutes the largest part of the national economy and represents community participation in various sectors of economic activity for a country. This research aims to analyze internal and external factors and to determine the appropriate strategy for developing micro, small and medium enterprises (MSMEs) in the post-Covid-19 pandemic period in Medan Tembung District, Sidorejo Village. This research method is qualitative research using SWOT analysis. The results of this research during the COVID-19 pandemic had a serious impact on MSMEs in Medan Tembung District, Sidorejo Village. Despite receiving government support, MSMEs still face economic uncertainty and intense competition. Post-pandemic business continuity requires implementing internal strategies such as product innovation, human resource development and digital marketing, while paying attention to external support in the form of capital and adaptation to economic changes. Awareness of good management, technology and cooperation between MSME actors is the key to success in maintaining its role as a pillar of a competitive local economy. Strategy for developing micro, small and medium enterprises (MSMEs) in the post-covid-19 pandemic period in Medan Tembung sub-district, based on SWOT analysis, there are 20 alternative strategies that can be implemented, namely 5 (five) SO ( Strengths-Opportunities) strategies, 5 (five) strategies WO (Weaknesses-Opportunities), 5 (five) ST (Strengths-Threats) Strategies and 5 (five) WT (Weaknesses-Threats) Strategies.
Co-Authors A Rahim Matondang Abdul Kadir Ade Isyana Hairunnisa Adisti Maritadinda Admar Agus Purwoko Agus Purwoko Agus Puwoko Ahmad Albar Tanjung Aisyah Oktaviana Putri Amalia Fachrudin, Khaira Amran Manurung Anggi Pratama Anitha Florida Ginting Aulia, Muhammad Azhar Maksum Azizah Azizah Badaruddin Badaruddin Badaruddin Bahri, M Irvanni Beby K.F Sembiring Beby Kendida Hasibuan Beny O. Y. Marpaung Berampu, Lailan Tawila Chairida Yunita Putri Charloq Damiana Simanjuntak Darmo Hasugian Dede Ruslan Dewi Ratna Sari Simatupang Dirman Sihombing Early Ridho Kismawadi Edo Billy Andri Turnip Endang Sulistya Rini Erika Revida ERLINA Erlina Erlina Erlina Erlina Erlina Erlina Feby Kartika, Sarah Ginting, Rini Troelin Gita Amalia, Gita Halis Agussaini harahap, Ilham Harahap, Parlinsyah Hasan Basri Tarmizi, Hasan Basri Hendraman Jaya Gulo Hutapea, Timbul Parningotan Hutasoit, Herman Willy Inggrita Gusti Sari Nasution Irsad Irsad , Irsad Irsyad Lubis, Irsyad Iskandar Muda Iskandarini Jumadil Saputra Keynes, Benhard Khairul Akbar Laksono Trisnantoro Linda T Maas Mirza Mardhan Shah Muhammad Ade Kurnia Harahap Muhammad Nur Ridho Siregar Muhammad Syafii Mukti Pradani, Bayu Ngatemin - Nur Ayu Ramadhani Okta Kurniawan TB Oktaviana Putri, Aisyah paham ginting Pasaribu, Cory Prihatin Lumbanraja Purwoko, Agus Puwoko, Agus R. Hamdani Harahap Raden Mohamad Herdian Bhakti Rahmad Ziady Raja Masbar Ratu Aisyah Ratih Primaputri Reksa Wijaya, Cakra Richard Richard Ritonga, Sholihin Anwar Muda Roy Satria O. Sunggu Rujiman Rujiman Rujiman Rujiman Rujiman Rujiman Rujiman Rujiman Rujiman Rujiman Rujiman, Rujiman Said Muhammad Sanri Kevin Naibaho Sari, Raina Linda sembiring, Eli Daniel Sinaga, Depo Lestari Sinaga, Sara Herda Krisna Sinar Indra Kesuma Siregar, Mara Onggang Siregar, Zulpadli Situmorang, Syafrizal Helmi Suria Sulaiman Sutarman Sutarman Suwardi Suwardi Lubis Syafi’i, M. Syafii, M. Syafi’i, M. Syahidin Syahidin, Syahidin Syahriany, Indha T. Zulham Tanjung, Ahmad Riadi Telaumbanua, Ya'aman Thalita Eka Kharisma Toman Sony Tambunan Trisuyadi, Andri Vini Dwi Putranti Wesli Wesli Weya, Ince Wibowo, Hady Wolfgang Alfredo Lumbantobing yeni absah Yuanita FD Sidabutar Zalukhu, Berkat Dedikasi