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All Journal Jurnal Fakultas Ekonomi : OPTIMAL JCES (Journal of Character Education Society) Jurnal Samudra Ekonomi dan Bisnis Jurnal Tabarru': Islamic Banking and Finance Jurnal Masyarakat dan Budaya JESI (Jurnal Ekonomi Syariah Indonesia) Akuntabilitas: Jurnal Ilmiah Ilmu-Ilmu Ekonomi eBA Journal: Journal Economic, Bussines and Accounting Jurnal Mantik Jurnal Pendidikan dan Konseling El-Usrah: Jurnal Hukum Keluarga International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Academia Open Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Indonesian Journal of Law and Economics Review AL-FALAH : Journal of Islamic Economics Jurnal Ekonomika dan Bisnis Islam Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Jurnal Ekonomi Syariah dan Bisnis CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Proceeding of The International Conference on Economics and Business Jurnal Masyarakat Mengabdi Nusantara IJBEM : Indonesian Journal of Business Economics and Management Santri: Journal of Student Engagement West Science Law and Human Rights Jurnal Riset Manajemen dan Ekonomi Jurnal Informasi Pengabdian Masyarakat Imara: Jurnal Riset Ekonomi Islam International Journal of Management Analytics (IJMA) Jurnal Pengabdian Masyarakat dan aplikasi Teknologi IIJSE Jurnal Media Akademik (JMA) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah IJMA Al-Istimrar: Jurnal Ekonomi Syariah Tijarah Journal of Aswaja and Islamic Economics International Journal of Economics, Business and Innovation Research Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan
Farid Ardyansyah
Fakultas Keislaman Universitas Trunojoyo Madura
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Social Sciences Other

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Journal : Al-Kharaj: Jurnal Ekonomi, Keuangan

 1 
Implementasi Islamic Marketing Mix pada Produk Cicil Emas di Bank Syariah Indonesia Kantor Cabang Basuki Rahmat Surabaya Dalam Perspektif Ekonomi Islam Nur Adinda Putri; Farid Ardyansyah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (406.864 KB) | DOI: 10.47467/alkharaj.v5i6.3651

Abstract

The purpose of the marketing mix or marketing mix as a tool to support programs or products in order to get a response from the target (market). The purpose of this study is to describe how the Implementation of Islamic Marketing Mix on Gold Installment Products at Bank Syariah Indonesia Basuki Rahmat Suarabaya Branch Office in the perspective of Islamic Economics, the subjects in this study are 3 people including Branch Operating and Service Manager (BOSM), Pawning Sales Officer (PSO) and Pawning Apparasi (PA) using descriptive qualitative research using field research methods, is a research using descriptive qualitative methods to explore knowledge about a phenomenon in a certain academic context, with fieldwork carried out at Bank Syariah Indonesia Surabaya branch. The findings of this study contribute to our understanding of marketing strategies to promote products, based on the results of research showing Bank Syariah Indonesia marketing gold installment products using the marketing mix 9 method including: Pragmatism, palliation, patience, pertinence, pedagogy, persistence, peer support. The results of this study state that marketing using the marketing mix method is very efficient because in this method each indicator is in accordance with marketing needs at PT. Bank Syariah Indonesia KC Basuki Rahmat Surabaya. Tujuan adanya marketing mix atau bauran pemasaran sebagai alat untuk mendukung program atau produk demi mendapatkan respon dari sasarannya (pasar). Tujuan dari penelitian ini ialah untuk menggambarkan bagaimana Implementasi Islamic Marketing Mix pada Produk Cicil Emas di Bank Syariah Indonesia Kantor Cabang Basuki Rahmat Suarabaya dalam perspektif Ekonomi Islam, subjek dalam penelitian ini ada 3 orang yang meliputi Branch Operating and Servis Manager (BOSM), Pawning Sales Officer (PSO) dan Pawning Apparasi (PA) dengan menggunakan penelitian kualitatif deskriptif dengan memakai metode penelitian lapangan (field research), merupakan penelitian dengan menggunakan metode kualitatif deskriptif untuk menggali pengetahuan tentang suatu fenomena dalam konteks akademik tertentu, dengan kerja lapangan yang dilaksanakan di Bank Syariah Indonesia cabang Surabaya. Temuan pengkajian ini berkontribusi pada pemahaman kita tentang strategi pemasaran untuk mempromosikan produk, berdasarkan hasil penelitian menunjukan Bank Syariah Indonesia pemasaran produk cicil emas menggunakan metode marketing mix 9 meliputi: Pragmatism, palliation, patience, pertinence, pedagogy, persistence, peer support. Hasil dari penelitian ini menyatakan bahwa pemasaran dengan menggunakan metode marketing mix sangat efisien karena dalam metode ini setiap indikatornya sesuai dengan kebutuhan pemasaran di PT. Bank Syariah Indonesia KC Basuki Rahmat Surabaya.
Analisis Minat Masyarakat Berinvestasi Emas Melalui Produk Pembiayaan Cicil Emas di Bank Syariah Indonesia Menggunakan Pendekatan Theory of Planned Behavior Afifah Afifah; Farid Ardyansyah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 5 No 6 (2023): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.23 KB) | DOI: 10.47467/alkharaj.v5i6.3709

Abstract

This study aims to determine the effect of the Theory of Planned Behavior (TPB) component and two other variables, namely investment and religious knowledge on people's interest in investing through Sharia Bank of Indonesia installment financing at the Sharia Bank of Indonesia Surabaya Diponegoro. Sub-Branch Office, the analytical method used in this analysis is quantitative analysis, the analysis used includes: validity and reliability test, classic assumption test, multiple linear regression analysis and hypothesis testing, the sample used in this study is 100 respondents, data processing is done using SPSS software 25. Research results This shows that investment attitudes have a significant effect on investment intention, with a significance value of 0.037 <0.05 and religiosity also has a significant effect on investment interest with a significance value of 0.012 <0.05. Meanwhile, the variable perception of behavioral control, subjective norm, and investment knowledge has no significant effect on investment interest as evidenced by a significant value greater than 0.05. Keywords: Community Interest, Golden Installments, TPB.
Dampak Karakteristik Pemasaran Syariah terhadap Kepuasan Nasabah Produk Deposito Mudharabah di Bank Mitra Syariah Gresik Kantor Kas Menganti Nia Febrianti; Farid Ardyansyah
Al-Kharaj : Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol 6 No 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Research and Strategic Studies Center (Pusat Riset dan Kajian Strategis) Fakultas Syariah IAI Nasional Laa Roiba

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.3788

Abstract

The research conducted by this researcher is something that can be used to understand the importance of applying the characteristics of Islamic marketing and the importance of customer satisfaction for a bank. This study aims to determine how the impact of sharia marketing characteristics on customer satisfaction in deposit products made by Bank Mitra Syariah Gresik. This field research used a qualitative approach, using primary data and secondary data. Then retrieve data sourced from interviews with banks and customers and supporting data, namely through journals and the internet as a reference for relevant researchers. The data testing method used by researchers is data triangulation. The type of triangulation used in this research is source triangulation, namely by checking the data obtained through 3 (three) sources. The results of this study indicate that the characteristics of sharia marketing that have been carried out by Bank Mitra Syariah employees have had a good impact on customers. In marketing deposit products, Bank Mitra Syariah employees have implemented the characteristics of sharia marketing. The characteristics of sharia marketing are theistic (rabbaniyah), ethical (akhlaqiyyah), realistic (al-insaniyyah), and humanistic (al-waqi'iyah). Customers are satisfied with the characteristics of sharia marketing implemented by employees of Bank Mitra Syariah Gresik. Keywords: Islamic Marketing Characteristics; Customer Satisfaction; Deposit Product
Co-Authors A. Mahendra Afif Alfiyanto Afifah Afifah Agus Supriyanto Alfia, Nanda Amalia Rahmawatus Syafa’ah Amaliya, Najmi Maulita Amalna, Fika Ami Dewi Lestari Amir, Siib Anantadjaya, Samuel PD Aslichah Atika Kharisma Putri Austinnisa', Fadia Ayu Soraya Azzam Khalidy Betty Rahayu Cakranegara, Pandu Adi Citra Nur Islamiyah Dewi Rahma Safitri Dian Dian Dimas Ahmad Muflikh Dismita Citra Dewi Dwicahyani, Anindya Rachma Emiliyan Mamuki Erdhianto, Yoniv Evi Yuliawati Firdausi, Firna Nahwa Fitriyah, Zahrotul Hammam, Hammam Hana Fauzia Qothrun Nada Hayat Hayat Hendrik I Nyoman Tri Sutaguna Imanuel Tarigan Irwan Moridu Ishaq, Ardan Maulana Ismi Nur Azizah Jannah, Anisatul Kartika Sari Khanifatul Khusna Khoirun Nasik Kurnia Meinawati Kurniyeh, Kurniyeh Lailatul Syariva Lukmandono Luluk Hanifah Luluk Hanifah, Mir’Atul Fitriyah Mahmiyatus, Mahmiyatus Marnoto, Marnoto Mekar Meilisa Amalia Meriandini, Nanik Dela Merin Nurlita Fitra Dwika Moch. Fachrieza M. B Muhamad Malik Muttofar Muhammad Arsutil Adlah Muhammad Satriya Mukti Fauzan Maskuniswatin Muttaqin Choiri Nabila Padmasari Nanda Shally Maulini Nawangwulan, Irma M Nely Agustin Nely Agustin Nia Febrianti Nia Febrianti Nopriadi Saputra Nur Adinda Putri Nur Faliza Nur Ijabah Nur Ijabah, Nur Nurhayati Nurhayati Okta Karneli, Okta Palupiningtyas, Dyah Paulus Laratmase Pratama, Andreas Dhiyong Rachmat, Timotius A Ratih Kusumastuti Ria Estiana Rifki Abdul Malik Rio Ferdinand, Adam Rony Prabowo Sholehah, Ummadinatus Sugiarto, Vito Andrianto Pratama Suparjo Syariva, Lailatul Ubaid, Zaky Ufi Rumefi Ulfa, Sania Maria Umi Setyorini Viki Amalia Wanda Halim Mawaddah Wiryawan, Dedik Zahrotul Fitriyah Zinka Aldamayatri